Your Advisory Board

includes a lawyer, 

an accountant, your

rich uncle, and

your pastor?

Nope.

Well maybe one or two of those types do actually hold court with you once a quarter or twice a year and offer trusted advice and opinions about where your enterprise appears to be headed . . . and maybe you listen, and maybe you don’t. And maybe they’re helpful. And maybe they’re not.

After all, typically, they’re not paid. And you do remember that someone once told you you get what you pay for? Ah, but a good advisory board is usually made up of people who have a physical or emotional investment in seeing you succeed. And that trumps paying a fee for services. 

No compensation? Well, maybe some coffee and donuts — or fruit, cheese, and crackers, depending on your level of health-nuttiness. Wow! So now you’ll read a little further?

Advisory Boards, generally, are a good thing for most small business ventures because –when they include a small group of diverse, talented people who like and care about you– they can shed light on your darkness and provide enough reassurance or guidance to afford you to step back and observe your brainchild firsthand.

Advisory Boards provide a sense of reality you might not otherwise solicit or be exposed to.”

Okay, you’ve got all that. And it either sparks an idea, or it just lays there flat on its back, rolling its eyes at you! Well, here’s a definite sparkler:

Start a Rotating Teenage Advisory Board.

Huh? Why? Why not? When did you last waltz a thirteen-year-old boy or girl through your place of business and ask him or her for observations?

I promise you he/she will see things you never noticed, and maybe never even thought about. Does it matter that your business makes products or delivers services for nursing homes (whoops, how un-PC of me: long-term care facilities)? Or nursing mothers? Or male nurses? Truck drivers? Scuba divers? (It rhymed!) No it doesn’t matter.

What matters is that you regularly host small groups of teens through your office, plant. store, or worksite, and that you non-judgmentally LISTEN to what they have to say, and keep a journal or take dated notes of key comments. Pay careful attention to the questions they ask (and how they ask them) before trying to answer them.

It’s true that teenagers (as when each of us were) are different, weird, and aloof.

They are preoccupied with texting, handheld electronics, and each other.

They may seem the least unlikely to contribute anything of value to a non-teenage market business.

Yet –refreshingly– they lack developed prejudices.

They are naive and breed a rare perspective of business innocence.

You can learn more and spark more ideas from one business visit by a youngster, or two or three than you are likely to from ten top industry or profession muckity-mucks who will surely carry competition chips on their shoulders, and be more inclined to maintaining a political edge.

One business I heard of makes a practice of gathering small groups of teens from the local middle school and high school (pre-arranged of course with the parents, but not with school administrators who would tangle up the process) and rewarding them with praise, snacks, juice, and bookstore gift cards for bright ideas offered.

The owner has translated teen visitor input into new product launches, line extensions, and revenue streams, that produced enough income to allow some scholarship funding in return. What can you get? What can you give?

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

If I had my life to live over

If I had my life to live over, I’d dare to make more mistakes next time. I’d relax. I would limber up. I would be sillier than I have been this trip. I would take fewer things seriously.

I would take more chances. I would take more trips. I would climb more mountains and swim more rivers. I would eat more ice cream and less beans.

I would perhaps have more actual troubles, but I’d have fewer imaginary ones.

You see, I’m one of those people who live sensibly and sanely hour after hour, day after day. Oh, I’ve had my moments and if I had to do it over again, I’d have more of them. In fact, I’d try to have nothing else. Just moments, one after another, instead of living so many years ahead of each day.

I’ve been one of those persons who never goes anywhere without a thermometer, a hot water bottle, a raincoat, and a parachute. If I had to do it over again, I would travel lighter than I have.

If I had my life to live over, I would start barefoot earlier in the spring, and stay that way later in the fall. I would go to more dances. I would ride more merry-go-rounds. I would pick more daisies.”

   

— Nadine Stair, 85 years old (in 1968), Louisville, Kentucky

(Links inspired by these words were inserted by Hal)

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Here’s a “glue clue” for you!

Someone in your family or on your business or advisory team is the one who most holds you and the million little pieces of your business enterprise together. Who? How? Why? What have you done for her or him lately?

Did you know that small, frequent rewards (and typically inexpensive ones) are at least twice as effective as one large one? Did you know that cash –even in this struggling economy– is not always the best reward? Have you discovered (or been reminded lately to re-visit) Maslow’s Hierarchy?

After many decades, Maslow’s Hierarchy of Needs Theory continues to be business’s most effective tool for motivating employees, partners, referrers and sales personnel, among others. No need for a degree in nuclear reactor dynamics to put this classic theory to work for your small business.

It simply takes a sense of diligence 

and a little detective-type methodology.

When you make a habit of taking ongoing temperature readings of, for example, employee hot and cold buttons, you gain a sense of what makes each one tick and how various life changes impact attitudes. This gives you leverage for better motivating because you can reward someone’s performance with what that person values.

All of us are located somewhere on the Maslow Hierarchy ladder (or pyramid as many management textbooks illustrate it. At any given moment in time we are either at a level of basic physiological needs, or safety needs, or social needs, or esteem needs, or we are at a point of self-actualization.

We move fluidly back and forth between these different need levels according to our daily (sometimes hourly)changing life circumstances. A person who has achieved a state of self-actualization, who is feeling self-fulfilled could tumble back down to a basic needs level in an instant.

Consider how fast your brain snaps back to basics as the result of a family death, a bankruptcy, an accident, a job-firing . . . from really, any kind of loss.

After years of having no financial worries, putting food on the table can become a sudden challenge. Having a neighboring home or business robbed can immediately cause someone at an esteem level, who is excited about winning recognition, into a security needs frenzy, shopping for insurance, alarm systems, new locks, a fence. 

If you can be aware enough of changing need levels for individual “glue people” who help hold you and/or your business together, you can reward each –at her or his personal level– for maximum impact. An esteem-needs person will often be more receptive to a plaque, a news release feature, or a certificate than to a cash bonus.

Someone struggling with car issues will appreciate new tires, an oil change or gas allowance. One successful business owner covers the cost of braces for a low-salaried employee’s teenager. Another sends top sales people on limo trips with spouses to shows and dinner (less expensive than permanent salary and commission raises).

The point is to pick out rewards that fit the person and the circumstances instead of making across-the-board judgements about what you think will motivate best. And don’t automatically assume it’s money. In fact, by targeting rewards to individuals, you can save huge amounts of money and earn great appreciation in the process. 

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Well, HOPE never accomplished anything, but we DID get change . . .

Budget-Squeezed

Consumers,

Unemployment Line

Stampedes,

Fleeing lenders and

Investors,

Slithering and Sinking

Suppliers

The days are done of having stationary targets and goals to focus on. We are a civilization on the move. Some of the action, we asked for. Some, we didn’t. Most threatening are those that have been foisted upon us by a naive, incompetent American government that has zero experience with, or appreciation for, all things business.

Even before I give you the build-up, here’s the bottom line:

You cannot start a fire with a magnifying glass if you have to keep moving the magnifying glass because the object you’re trying to ignite keeps moving!

It’s a wonderful thing when your targets stand still for you and you have all the luxury of time to aim carefully before pulling any triggers. But that’s fantasy. Reality is that in today’s still sinking economy, everything is moving and changing — customers, employees, funding sources, referrers, vendors, and the competition are all in motion.

If you really want to put a fire under your ideas, your customers, your employees, et al, you’d be best advised to ditch the magnifying glass and figure out the best way to turn sparks to flames. You need to first explore the nature of the tasks and people involved, and assess your goal structure.

If your goals aren’t specific, realistic, flexible, AND due-dated, you’re headed into fantasyland and running on empty.

You are dealing in (with apologies to Mr. Obama) hopes and dreams: meaningless time-wasting, money-wasting, energy-wasting illusions that savvy entrepreneurs avoid like the plague.

Dreams, ambitions, and intentions are great, but only when they are followed promptly by action. Taking action is the mark of a true leader, and all successful entrepreneurs. And some action is always better than noaction. Why? Because –again– trimes have changed and the new old motto is:

“If it ain’t broke, fix it anyway!”   

Be careful to not misread the implications here that you should suddenly fly by the seat of your pants (which could undoubtedly make for an interesting journey, but highly questionable landing). Yes, do charge at your business targets, but remember that –even when they least appear to be– they are moving and changing.

Your ability to adapt effectively to changing, moving circumstances will determine your ability to succeed. How does one prepare for vigorous activity? By stretching of course. What kinds of stretches do you need to build into your daily routine to enhance your flexibility, elasticity, ability to adjust and respond?

Writers read. Language teachers do crossword puzzles. Designers go to the movies. Doctors and dentists invent gadgets. Actors “people watch” in crowds. Musicians hum. Drivers walk. Chefs try different restaurants. Shrinks join therapy groups. Figure out what works for you.   

The world’s greatest athletes –regardless of the sport– are those who practice and practice, and practice again, hitting a moving and/or changing target. The world’s greatest entrepreneurs do the same thing. Remember high school physics class and Newton’s First Law?. . .

“A body in motion tends to stay in motion!” 

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Do your part for the planet!

Sell your local products 

and services worldwide.

~~~~~~        

Now we know for a fact (in spite of Mr. Gore’s ranting and raving), that there simply is no such thing as manmade global warming (which has clearly proven to be a figment of the man’s imagination), it’s probably time to turn up the planet’s heat with our businesses.

There’s no need to defend that global warming discrediting statement, by the way, just ask any credible scientist instead of the pseudo ones Mr. Gore carries in his pocket.

~~~~~~~~~~~~~~

There is no greater opportunity to market your goods and services outside the neighborhood, town, county, state, or region that you’ve been limiting yourself to . . . than now . . . with the Internet (Oh, and thank you again, Mr. Gore; where oh where would we ever be had you not invented it?).

Why “now”? Because, as my mother used to say, there’s no time like the present. How to do it? Like what are the steps?

Step number one is to cast aside the political creeps behind creeping Socialism (November 6, 2012). 

Step number two is to extract the small-mindedness from your brain that’s been locked in there, afraid to let you step outside your business comfort zone.

With inexpensive –often free— media options to exercise (from emails and texting to Twitter, Facebook, Google, LinkedIn), you will gain by exploring (or expanding your mastery of, if you’re already dabbling) the market opportunities for what you sell. Now is the time to Action Plan your way into marketing your offerings worldwide.

Exactly where are those opportunities for you and your business? Odds are you know what they are and where they are, but you’ve simply not been willing or motivated enough to consider their pursuit. Be willing. Be motivated. Make that choice for yourself.

Stop thinking you need to be limiting local services and products you sell to the neighborhood or town that supports you.

If you truly care about your neighbors, help stimulate your local economy with global money!

Illegal aliens have been doing it for years. They work in the U.S., typically tolerating inhumane living conditions in order to wire maximum amounts of American dollar wages earned to their desperate families in countries whose governments intentionally keep their people in poverty.

How about bringing other country’s money into your town? How about working to help change the opression of other countries’ governments to make them do a better job so that their people won’t want or need to come to the U.S. for their families to survive? Isn’t that a better, more permanent solution? 

Does it mean cracking down on illegal border entries and drug lords and war weapon distribution channels?

Absolutely, but isn’t that a smarter, better thing for our grandchildren than to continue with the Socialism “share the wealth” mentality that strips away America’s freedom that small business job creation built, and that America’s servicemen and women have preserved?

I’m talking about the freedom that we have all earned and enjoyed, that strengthens core family values and that serves to undermine the terrorist acts, threats, and organizations that rise from the rubble of America’s economic weaknesses. 

It all comes back to the economy. And job creation. And America’s 30 million small businesses.

With government support in the minus zone, there can be only ingenuity, innovation, self-reliance,  guts, and gumption. Are you up to it, or ready to go down without trying?

There are no limits except

those in your mind.

And those limits are a choice.

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Economy-crunched small businesses, stampeding to reduce payroll, need first to pull back the bells and whistles.

S C A L E   I T   B A C K.

Ideas, Proposals, Recommendations, Products, Services

Stop to think about it: If YOU are having trouble affording employee costs, your CUSTOMERS may be having trouble affording your product and service “extras.” [Restaurants have been scaling back since 2008 by offering better quality in smaller portions on slightly smaller plates!]

Let’s say you’re a consultant, and know in your heart of hearts that a client organization you work with needs to develop three new levels of consumer goods and services to stay competitive, but you also know that their naive management has failed to get its arms around the budget stranglehold that White House pressure has put on them.

You can lay it all out for them , knowing they will never pay your fee, and go down with the ship . . . or chunk up your recommended action plan to address just one new level, leaving the other two to simmer until the first of these can produce enough revenues to cover the investment and your fee, setting the stage for a level two proposal.

It’s worth the reminder that, as my father was known to exclaim and as Giovanni Torriano was first credited with recording the phrase in his Second Alphabet in 1662, “You can’t get blood out of a stone.”  And while we’re on the subject of hard subjects and difficult feats, you may want to accept the inevitable and just agree to “bite the bullet.”

In other words, when you can see that your proposal carries with it the hand-wrenching anguish that forces your client to back away from the table, scale it back. What can be accomplished by eliminating the bells and whistles and still manage to develop a new first level that’s acceptable, that can be expected to perform adequately?

Does this put a burden on you? Of course. When you may have been thinking you could do a $15,000 fee project, you find yourself settling for a smaller $4,995 fee project. What’s the answer? Do it with a $15,000 fee attitude, and use the extra time to get out and sell another client or two on projects that total $10,000.

So, now what? You lose $5? Ah, but now you have three clients and can more safely hedge your bet. If you work at it you may also generate $45,000 total a short way down the road, instead of just the opening effort for $15,000.

You can do this. The point is that everyone in business has reached a point of struggle (or at least substantial concern). How much further can this go? Will we have to go belly up? How can we pay the bills? 

Bottom Line: WE HAVE TO RISE ABOVE THESE KINDS OF THOUGHTS AND FOCUS ON HOW TO GET INCREASED SALES NOW BY OFFERING DECREASED FRILLS.

Force yourself to take a good hard look at what you’re selling and to whom. Can it be streamlined and priced lower without losing value or impact or safety? Can the excess packaging be eliminated or relaced less expensively without risking damage? Can you use 2-day Priority Mail instead of more expensive overnight shipping? 

Can you make arrangements to package the cars you sell with a gas or routine servicing giftcard? Some lawyers are doing reduced price packaging of basic family and couple’s wills. Some chiropractors will do basic 2 for 1 adjustment visits. The travel and hospitality industries constantly offer discount incentives that strip away luxury cost extras.  

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 Open minds open doors

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  Make today a GREAT day for someone! 

There was a time, once upon a time, when I was young and foolish, and convinced I knew everything. Well I did know everything. Of course I did. After all, I was 29 or 30 and way past the dirt-poor boyhood lessons of life and growing up. In fact, I had been growing up in New York, which –when I look back– was a miracle all by itself. I mean, who grows up in New York?

A New Yawka? Ugh, who

wants one of them around?

It’s a weird thing when you think you know it all and have seen it all and have been there and done that and have the t-shirt, and then: swhooooosh! —out of the blue– the real you, broadsided with a new learning experience.

It happened when I was one of those hot-shot Madison Avenue advertising guys you may have seen portrayed on TV’s “Mad Men,” or maybe not. (Actually, that show was not very authentic, but what does TV have to work with except half-truths anyway?). I commuted 40 minutes each way by train into the city, M-F, creating great ads.

I married too young, and as I went “over the hill” at age 30, I was already ending a messy marriage, and winning diapers-galore legal custody of my three children (2,2, and 4), one of the twins profoundly retarded. Imagine the small army of friends, neighbors and household help (from a loyal young caring live-in couple, Wayne and Peggy).

As luck would have it, my troubled twin (now PC-termed “profoundly developmentally disabled”) slept all day and cried all night as I walked the floors with her. So with endless spare time on my hands, I made the mistake of taking up with more of the politics I’d left behind as a teenage and 20-something volunteer for the Democratic Party.

I know, I know, but it was because my parents were lifelong Democrats — “The working man’s party,” my father proudly exclaimed. I figured he should know which team was the good guys because he was of course, a working man! Besides the Democrats all spoke from the heart and made powerful promises and shook my father’s hand.

So what’s changed? The Democratic Party. It walked away. Democrats are now the party of greedy union bosses, elite academics, never-say-die tree huggers, fat and happy government employees, free handout beneficiaries . . .  and UN-American, share-the-wealth-with-thieves-and-illegals-to-build-votership idealists with no sense of reality.

Then I became an entrepreneur.

Democratic Party leadership (now there’san oxymoron!) is invested in destroying entrepreneurs and entrepreneurial spirit . . . obliterating the same entrepreneurial spirit that built this great nation. They are on a relentless anti-capitalism freight train crusade to run over and destroy small business enterprises and ownership

. . . at the expense of job creation and economic survival!

Doesn’t sound like much of a good trade-off to me, but, hey, what do I know? I’m just a transplanted New Yawka whose business is busy fighting off our great White House visionaries who obviously value votership over entrepreneurship. 

Can there be such a thing as short-sighted visionaries? How about 30 million short-circuited small business owners? How about we vote together for a change? November 6, 2012. Be there.                  

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 Open minds open doors.

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“I am me . . . 

in all the world,

there is no one else

exactly like me.

I am okay!”

 — World renown family therapist VIRGINIA SATIR

[What? You came here looking for that all-time great 56-year-old recording hit “Only You,” by the Platters?]

People around you may sometimes prompt you to think –because you own or run or manage a small business or professional practice– that you are Mr. or Ms. (or Dr.) Awesome in the flesh. And perhaps that’s warranted, especially if you are what’s commonly referred to as “self-made,” in which case: congratulations!

If, however, you can’t even begin to think about your business success because right now you’re down there in the trenches with America’s other 29,999,999 small business owners who are struggling to survive the fanatical progressive/socialist/liberal agenda that has steered government into a trample-free-market-competition mode.

Then the time has come to step back and take personal stock of who you are and where you’re going. And I’m sorry to tell you I can’t help you with where you’re going; only you know that answer. Godspeed!

So let’s explore the real you, the only you, the you that only your inner circle of family and friends knows. I can help you with that. I have lots of experience guiding people (especially business people) to find themselves. It’s not always easy. Some entrepreneurs thrive on making themselves be needles in a haystack.

Begin with accepting the awareness that you are unique.

There is (if you check with your friendly local DNA expert, and as Virginia Satir’s quote above says), no one else exactly like you.

Next, consider that if in fact this is true for every human on Earth, then HOW employees and customers respond to the messages you put out is never exactly the same twice.

Now that should tell you something right off the bat. What you want others to know about you, your products and services is very likely to be not what they are getting from your messages. But let’s return to you.

Government has cultivated dependency among the brain-dead, who make themselves too busy with life to bother with work. Who needs a job when you can get it all (food, shelter, clothing, healthcare, education) for free? There are others who work just enough to get by, but most of them seem to have RDD (Responsibility Deficit Disorder).

You are not among those who live off of others or you wouldn’t be reading this.

But some questions for you are in order: Do you choose to make yourself too busy with work to live life? Is it essential to your survival or are your business priorities simply wrapped around “what if” worries? Do you take enough breaks and pat yourself on the back enough for the good things you do? Do you eat and sleep right?

Have you ever “almost died”?

Do you get enough exercise? Are you answering these questions truthfully? Do you realize that because you are unique, so are your needs, so is your activity level, so is your spunk and gumption, so is your faith, your sense of patriotism, and your entrepreneurial spirit? When did you last stop to think about those values and variables?

What can you do right now to give your unique self a boost?

We do, in fact, become what we think about. Have you been thinking about what you really want to become, or have you been preoccupied with being the person you think others want you to be? There’s no such thing as working smarter and not harder. The issue is one of balance. There is a way that you already know . . . and, there is prayer.      

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 Open minds open doors.

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Planned and run correctly,

meetings are invaluable.

All the rest suck eggs!

Dear Boss, Please stop dragging people into meetings in order to give yourself an audience. They hate it, and you’re wasting their time as well as yours! Not to mention that time is money. Unplanned-for, slipshod-run meetings produce the exact opposite of what you need. They discourage and de-motivate. They frustrate and result in costly dumb errors that lose customers and antagonize suppliers.

All meetings? Of course not.Just the ones with no time schedule, no agenda that’s been circulated in advance and posted in the room, inadequate meeting space and supplies, no facilitative leadership, and no follow-up. That’s all. Just those. Aaaah, but wouldn’t you know it? That’s probably the majority of meetings worldwide. Now. Tomorrow.

Well, so that makes it okay because most other businesses and organizations are winging it, right? Not on your life. Not in this ever-deepening quagmire of an economy. Not in this day and age. There is no time to waste. This ain’t the good ole days! You can’t sit around with your feet up and a pot of coffee and brainstorm jokes for a couple of hours.

Meetings must be well-planned, executed, and filled with high energy. Good meetings ignite positive, problem-solving mindsets. Long-distance online meetings from Skype to Go-To-Meeting-type options can be effective tools. So can good old-fashioned teleconferences. Texting? No. Facebook chats? No. Tweets? No. Instant Messages? No.

First, hand pick participants according to what each can contribute, who has a need to know the subject matter, and whom you want to know more. Forget about titles, rank, age, or how busy people are. For long, status report or job/task review type meetings, stagger participants to come and go according to topic relevancy.

If you anticipate a meeting turning into a political firestorm, check this bit of enlightenment.

Everyone doesn’t need to be part of every discussion. When you think it through ahead of time, it’s more work and takes longer to plan, but the results will be dramatically improved, and more productive (both time and dollar-value-wise) for participants. Better-planned and led meetings can positively impact your bottom line as well. 

The single most important meeting tool and most often overlooked is the agenda. It needs to be carefully planned. It can’t be too overwhelming (more short meetings beat fewer long ones). Chunk it up! Some even attach time in minutes to each topic. Circulate it ahead of time and ask for input. Reproduce it poster-style in the meeting room.

Follow it. Do not allow anyone to not follow it. Politely thank people for off-topic comments and ask them to save them for the next meeting or include them on a separate agenda. You cannot stick to a time schedule if people sidetrack the agenda items. Be a clock watcher until it becomes second nature. Always honor start and stop times.

Hidden Agendas? Try this information on for size!

For a period of time when I had some major talker-types involved in weekly meetings, I had all the chairs removed or covered with boxes. It didn’t take long to get everyone focused on moving the agenda along quickly when they had to stand. Whatever you do, give meetings more attention. The ROI can be pleasantly surprising.   

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   Make today a GREAT day for someone! 

Entrepreneur wake-up call . . .

Stop trying to please

 everyone in the world!

Let’s face it, Entrepreneur: You’re a fire-in-the-belly person, and that’s enough heat for any body; you don’t need heartburn too! You’re in business because you believe in your ideas. You’ve stayed in business during this pathetic excuse for an economy because you want to make your ideas work.

Lately, you’ve been getting yourself caught up in trying to please too many other people, and your ideas are taking a hit. You can’t start a fire with a magnifying glass if you keep moving the magnifying glass. Well, you also need the sun. Maybe that’s why rainforests are not exactly a hotbed of entrepreneurial expression and innovation? 

The suggestion bandied about by leading motivational gurus and schools of entrepreneurship that anyone who starts or owns a business must set the world on fire in order to succeed is totally false. Anyone who seeks to succeed as an entrepreneur must have a burning desire to succeed. Period. Here’s a good translation of that point: 

To Thine Own Self Be True!

                                                                             –Shakespeare          

Once you’ve pleased yourself by getting your business idea off the ground, you need to please your customers, employees, partners and financial backers, in order to get your business idea into orbit. Next, you need to please your community and industry or profession, to stay in forward motion.

Oh, right, and please let’s not forget about your family! Without some kind of strong family support, you’ll never be likely to get past the rough spots you’ll bump into along the way. Now, right there, in those last three sentences–look again! There’s enough to fill the lifetime of any entrepreneur. Isn’t that enough? You’re a masochist?

I mean, if you want to torture yourself, go ahead, but I can’t imagine that you would feel you need to please the Chinese Communists, Mexican drug lords, the White House, al-Qaeda terrorists, Hamas, Hezbollah, the Mafia, Lybian and Cuban dictators, “Gangs of New York” or gruesome novelist Stephen King. Whew! Some list, huh?

So if that’s the case, why do you need to please your in-laws? Your teachers? Your neighbors? The shelf-stocker at Staples (“That was easy!”), your dentist (well, okay we really do need to please our dentists!), but you get the idea. Every time you step outside your inner circles of influence, you risk your ideas losing energy and attention.

Nothing kills an entrepreneurial venture quicker

than trying to be all things to all people.

 Be Your Own Hero!   Reality Rules.

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  Open minds open doors.

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  Make today a GREAT day for someone!