Seeking sales fireworks?

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Hal@Businessworks.US  302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone! 

 Every step you take,

 every word you say,

 every blink you blink

  . . . is marketing.

You’re a professional practice or small business owner or manager. Whether you have 100 employees or work out of your bedroom closet, the words you use (and don’t use) and the ways and places you move (and don’t move) say worlds about where you’re headed and how long it will take you to get there.

Every step you take and word you say, every blink you blink is a form of marketing to someone for something.

It doesn’t matter whether you’re trying to get your rich brother-in-law to loan you his $1,700,000 Bugatti Veyron to drive your best customer to dinner at the club, or whether you want to motivate your new assistant, or get approval to cash in a free WAWA coffee coupon that expired yesterday, you are constantly engaged in marketing.

Your business plan and loan applications are marketing documents. When you hire a consultant, you have to impress on that person or group (oh, sorry, “team”) that you and your business are worthy of her/his/their exertions on your behalf. You slide a little salesy language into explaining what your business is all about.

The thing is that most hard-nosed, competitive, aggressive business people know all this and make no bones about practicing proactive, assertive language and posturing at every turn in the road. But those who often have the most to offer in terms of creativity and innovation will typically get themselves caught up in the process, not the selling.

We can’t turn timid creative genius personalities into super sales pros overnight (and probably shouldn’t try or even want to), but we can help raise these folks up a notch by pointing out that five criteria are part of every successful marketing effort . .  and that EVERYthing is marketing SOMEthing! Your steps, words, and blinks must:

1. Attract Attention

2. Create Interest

3. Stimulate Desire

4. Prompt Action

5. Deliver Satisfaction

All five of these must be present in every form and function of marketing to bring about ongoing and long-term success. Look around you. The extent to which these five criteria are effective determines how effectively your message is being delivered to your target markets.

Look for the five in print advertisements and broadcast commercials; billboards and other outdoor advertising vehicle messages; print and video promotions and displays; online presence (websites, social media sites, etc.); sales presentations (in-person, seminars, webinars, teleconferences; trade and professional shows); public relations programs (events, news releases, etc); packaging and labeling; merchandising; even pricing can all be measured for effectiveness when they succeed at making these ten words work . . . even in your “elevator speech.” 

Remember you are being:

watched; heard and overheard; listened to (there IS a difference!); read about; sized-up; checked out; assessed; evaluated; figured out; thought about; tested; weighed; raked over; admired; followed; respected; loved; praised; scourged; mocked; appreciated; and bought

— all day, every day, even as you sleep!

The same way that you buy or don’t buy others, they buy or don’t buy you. Your best insurance for achieving success is to make the sale. Your best way to make the sale is to accept that it is what it is, and that you need to be forever on the alert to opportunities.

Opportunities are created by marketing that attracts attention, creates interest, stimulates desire, prompts action, and delivers satisfaction.

Drive your imagination forward with reality. 

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Hal@Businessworks.US

 Open minds open doors.

Thanks for visiting and Make today a GREAT day for someone! 

It’s not all about the numbers . . .

How you time your

purpose and your passion

 determines your success.

“Life is timing,” says a man commonly reported to be one of the world’s top 20 motivational speakers: Charlie “Tremendous” Jones, author and editor of nine business and personal life and leadership books, including one with over two million copies in print in 12 languages.

When you want to demonstrate some proof to yourself of the importance of timing and being able to make timing adjustments, go find the nearest batting cage; swing at a round of fastpitch baseballs; then take some deep breaths and swing at a round of slowpitch softballs. (Do them in the opposite order if you really want to challenge yourself!)

Hey, sometimes it’s the little things in life, like baseballs and softballs that can humble the best of us.

The reality though is that there’s much to be said for “being in the right place at the right time,” Of course saying and doing “the right thing” is what makes the difference. Just as adjusting one’s swing to the pitch is what makes a great hitter, adjusting your purpose and passion to the circumstances is what makes for great business success.

And it’s not all about numbers!

The answers to your marketing needs, e.g., will not come out of statistical analysis of market research. Leave that stuff for the corporate and government types who need to juggle and analyse numbers to cover their butts. You have a small business to run, and there’s no time for that. You try things. They don’t work. You adjust them.

Marketing is not a rational, unemotional, objective, cut and dried, black or white series of numbered quantifiable events. It’s an art. It’s a psychological-based creative art form. It requires substantial experience with and adaptations of psychology. It seeks to impact peoples’ minds with a message. Every person’s mind is different!

What about how you conduct yourself? What about leadership? Good timing and making good timing adjustments means there are some important “Don’t’s” to guide you as you step up to the plate:

• PLEASE DON’T say one thing to an employee, customer, associate, consultant, referrer, supplier, sales rep, investor, lender, and then do another!

• PLEASE DON’T promise any of those people what you can’t deliver.

• PLEASE DON’T promise what you won’t deliver.

• PLEASE DON’T ask for meeting options, and then change them when you get them.

• PLEASE DON’T set meetings or appointments (note especially, professional practices) and then keep people waiting without some definite, reasonable, truthful, and on-time explanation. Acknowledge people waiting in line! And, by the way, a visiting sales rep should be treated just as importantly to you as your best employee or best customer.

• PLEASE DON’T host a meeting and then interrupt it with non-emergency cell calls or txtmsgs that really could wait.

• PLEASE DON’T call for a meeting and then change it on the fly at the last minute.

This is all starting to sound like a reminder list for exercising integrity? HA! YES!

HOW you time things, HOW you time your purpose and your passion is what others measure you by. It’s your own yardstick that you create. So, yes, integrity it is. Sizing up when and where to swing your bat counts alot. HOW you swing it counts most! 

Drive your imagination forward with reality.

Open minds open doors.  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Twitter opportunities

bail small business out

 of still sinking economy!

Opinion, after creating thousands of small business marketing and management programs, and many life observations:

Since the debut of television, no other media vehicle has had such positive and pronounced impact for small business as Twitter. LinkedIn is a distant second and Facebook doesn’t even make it to the table.

________________

A little background . . .

• In case you haven’t noticed: since 2008, there’s been relentless government pursuit of globalization at the expense of business, marked by the near strangulation of entrepreneurial ventures and accompanying choke-hold on free market competition.

• In flagrant disregard for America’s economy, America’s employment opportunities, America’s military, America’s healthcare, and America’s self-esteem, spread-the-wealth idealogy has trampled the nation’s economic heart and soul beneath its runaway tank treads.

• America’s 30 million small business enterprises –the proven source of over 90% of all new jobs– have been chewed up and spit out while bungling corporate giants and their muscle-brained unions have been handed tax-dollar bailouts that have accomplished nothing.

________________

So where does Twitter come in and what’s “rightbackatcha!” all about? Twitter, first of all, is a powerful outbound social media entity. Among many applications, it allows for small businesses to broadcast availability of products and services out to the world at no cost. In today’s economy, this access is a Godsend.

More and more small businesses are taking advantage of the opportunities Twitter provides, and are discovering that INTERNET globalization opens new revenue stream pathways unimaginable just 5 or 6 years ago. Business today comes from many surprise sources . . .

A local plumber gets a service call from Betty whose cousin lives 2,000 miles away but cut and pasted his clever Twitter quote into an email to Betty because it mentioned the town Betty lives in. Betty figured that was better than the Yellow Pages. Voila!

LinkedIn, FYI, is a much more sedate, more corporate medium. It lacks both the flair and immediacy of Twitter.  

Facebook? Forget about it! For business, Facebook doesn’t cut it! Let it help you keep your Friends and family together and communicating, but don’t expect it to make sales for your business.

If you run a small business and you have a website, why do you need to find people to drive to your Facebook page to try to get them to visit your website? It won’t happen. The process is too big a run-a-around. Visiters bail out. Why waste time and money and energy?

Send people direct to your website! Facebook also demands constant monitoring to police inappropriate posts that you don’t want associated with your business.

So, now you’re on Twitter, but it’s not working? That’s only because YOU’RE not working.

If you “work” Twitter, you are careful not to flood it with repetitive sales-pitch messages, and you have fun with it by being social. Yes, that’s what makes it part of “social” media.

In other words, someone mentions or thanks or repeats (RTs) your comment (“Tweet”)? Reply with a thank you!

Say: “rightbackatcha!” or express some form of appreciation. Even a “TY” will do.

But don’t disregard others for the sake of ramming home your sales message. Your “Followers” will drop like flies.

About “Followers,” incidentally, if you’re not selling something that EVERYone needs (rubberbands, toothbrushes, water), you don’t need 36 trillion Followers; you need Followers who share your interests or who fit your market target. Be selective.

If you’re going to “play the numbers” and amass as many as possible, be prepared for the fallout. You will inevitably attract weirdos who will waste your time and energy.

So, someone tells you you’re great or that they like your quote or the title of the song you mention or the product or service you represent, tell ’em “rightbackatcha!” or say Thanks (or THX). But you ignore sociability at your peril.    

Drive your imagination forward with reality. 

Open minds open doors.  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

How much “mental litter”

is cluttering up your brain,

. . .  your business?

Overwhelmed with what my wife calls “Crapola”? (She’s a super organizer; I’m not.) Are you ready for the Litter Patrol? Do you need to schedule a Department of Corrections van full of orange or blue or yellow-suited guys with plastic bags and spiked sticks to descend on your workspace? Crawl inside your brain?

 Okay, well maybe you could do without spiked sticks in your brain, but odds are pretty good that if you’re a small business or professional practice owner or partner or manager, you’re an entrepreneur. Entrepreneurs are born of creative ideas and innovative pursuits. That usually translates into a trashy, cluttered workspace.

1. When did you last check your computers? Virus scan? Defragment? Clean out email files? Clean out Word files? Reorganize your record-keeping? Update your username and password list? Trash Bin everything that’s long over with and has no future app or reference value (especially pre-Bing and pre-Google historical data).

2. Kill the paperwork! Are you holding on to 10 or 20 years worth of tax records, owner manuals, documentation for old business plans, no-longer-relevant presentation materials? If these kinds of paper files (or cartons of) no longer have any real value for you, they have confusion value. Kill ’em! If some or chunks of some have value, just save those.

3. When did you last see the surface of your desk? No need to clear it off, but if you can’t organize it better (and keep it organized), you’re wasting time and energy and money. Entrepreneurs can’t afford to waste any of these, ever! Seeking negative attention? There couldn’t be a more feeble excuse. 

Is your workspace starting to look like one of those TV hoarder shows? Piles of magazines and newspapers you can’t get to? Toss ’em. The news will be the same in the next issue. You won’t miss a thing; I promise! The fewer old letters, thank you notes, sticky note reminders, children’s drawings of your dog on Santa’s lap, the better.

Photos, awards, small treasures? No problem. But all the other “crapola” (I’m starting to like that word), the more distracted becomes your brain, the more disorganized become your thoughts, the more convoluted becomes your business.

It’s hard to think OR act when you’re up to your knees (ears?) in trash. And you DO need to think AND act!

So, is this all about “letting go“? No. That’s 50%. What’s the rest? Keeping what you’ve let go of, gone! Making sure you stay on top of this physical, mental, and emotional litter problem. It does no good to make a token effort. Token efforts serve no purpose. Choose to clear your pathways and enhance your options.

Drive your imagination forward with reality. 

Open minds open doors.  

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Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

There comes a time

in the life of 

every business owner 

where lines become

B–L–U–R–R–E–D  

 between love and sales!

Even though with one of these, you fall into it, and the other you never want to have fall at all, there are endless similarities. Just consider a few musical messages when you substitute one for the other:

Put A Little Sales In Your Heart . . . Sales Make The World Go ‘Round . . . All You Need Is Sales . . . Sales Is A Many Splendored Thing . . . Silly Sales Songs . . . Sales And Marriage . . .  They Call It: Puppy Sales . . . Sales, Sales Me Do . . . Makin’ Sales In The Afternoon With Cecilia . . . Sales Are In The Air . . . Sales Are But A Little Boat Upon The Sea . . . Sales, Sales, Sales . . . When A Man Sales A Woman . . . What’s Sales Got To Do With It? . . . Sales Will Keep Us Together . . . Feel Like Makin’ Sales . . . To Sir With Sales . . . Give Me Sales . . . Stop, In The Name Of Sales . . . Chapel Of Sales . . . Game Of Sales . . . A World Without Sales . . .  Sales Letters In The Sand . . . Takin’ A Chance On Sales . . . You’ve Lost That Salesin’ Feeling . . . Will You Still Sales Me Tomorrow . . . Sales Me Tender . . . Can’t Buy Me Sales . . . Sales Will Keep Us Together . . . You Get The Best Of My Sales . . . April Sales . . . Young Sales . . .  

If you’re here looking for a great list of love songs

with “love” in the title, I don’t want to disappoint you:

 GO HERE!

__________________

Ah, but –fun aside for a moment, there are a couple of really huge “Lovin’ Sales” problems to consider:

1)  If someone who holds control over you or your business –like the government or a major customer, investor, supplier, or partner– hasn’t a clue about real entrepreneurship, and what it’s like to love your work, you’ve got troubles. 

These are people and entities who need to see your work as a committed relationship — in much the same way you might offer up testimony as part of a business plan and budget to impress lenders. I mean, I did once have an accountant who lectured me that my business was a legal entity that needed to be thought of as a separate person.

(That assertion of course simply reinforced my conviction that accountants lacked human feelings, and made me think that maybe my business was the one person in my family who was not dysfunctional! Kidding ;<) er, almost.) 

The point is that if those with control don’t appreciate your relationship with your business, you are losing sales you deserve to make, and income you need to grow.

2)  If you’re not 100% tuned-in to the reality that without sales, there is no business, you are living in fantasyland! In other words, your business cannot survive and thrive if you keep it locked in orbit around your great business idea at the expense of a monumental sales effort on your behalf. This is 2011. This economy will not tolerate you sitting.

(The alternative of course could simply be to apply to your state DOT or local roads department for cone placement training — security, benefits and no brain use!)

If you’re staying in the game, you need to devote more time and energy to selling than you have been. Nobody else can sell your business as well as you. It’s your baby. It’s your DNA. You feed, finance, insure, staff, and nurture it. Now get out and sell it. If you make 3 calls a day, make 10. If you make 10, make 20. Whatever it takes.  

If you’re not lovin’ your sales every day, no one’s going to be lovin’ to buy what you have to sell. Period. 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Chinese Proverb . . .

TALK DOES NOT

COOK RICE!

Like facing a mental firing squad, being called out to justify your existence –by anyone with clout: a client, customer, partner, investor, lender, referrer, founder, advisor, even some braindead government regulatory agency official– can paint you into a corner of zero return on your time, energy, money, and often innovative talent as well. 

Justifying decisions and actions may be important in a courtroom but, in business, searching for reasons wastes enough time to prevent a needed quick-fix, to intercept momentum and slow down progress, and to prevent the launch of creative fantasy into innovative reality… a process today’s economy needs more of rather than less! 

Many entrepreneurs seem to include some form of justification frustration in their list of reasons for giving up corporate or government careers to join the ranks of the self-employed. “I hated having to always subject every breath I took to someone else’s microscope. Getting the job done on time is what should matter, not how or why.”   

Talk may serve to satisfy boardroom egos and government budget rationales, but if you own or operate a small business, it doesn’t cook rice! 

In our steadily sinking economy, it serves no purpose to patronize and pander. Telling your supporters that things are still not where they need to be but that they are in fact better than they once were means absolutely nothing. Nada. Zero. Action still speaks louder than words. Responding with a sense of urgency still counts big-time. 

All those business guys with clout (in the top paragraph) care only about results! ROI. Benefits. What’s in it for them? How soon can they realize value or affect a turn-around? So the trick is to side-step requests to justify yourself by answering demands to explain why the rudder broke, and to use that time and energy instead to right the ship.

It’s called an “action attitude.” Every successful entrepreneur I’ve studied has practiced it under fire, when the chips are down. Those I’ve seen who dwell on “getting to the bottom of things” usually do because that’s what they choose to preoccupy themselves with, instead of moving forward. 

If you think you need all the answers in order to move on, you’ll never move on. Which brings us to the central message here. Sure there are times when we need to explain ourselves for the sake of maintaining household or employee harmony, or to satisfy an upset customer who demands it, or to keep an investor at bay. But:

You need to free yourself from always feeling that you have to justify yourself.

It reportedly took Thomas Edison 10,000 attempts to invent the light bulb. Imagine if he had to stop and explain his way out of each failed effort? We’d still be sitting in the dark! Life is to short to worry about what went wrong. Focus on getting things to go right!                                         

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Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Think you have

a busy business

 and lead a busy life?

Think about this quote

…and this 60-second bullet list!

Pretty scary stuff to be banging around your brain, eh? It’s no wonder you get yourself stressed out. Just think about the information overload comment and what’s happening in every passing 60 seconds worth of cyberspace. I mean,  any entrepreneur in her or his right mind could easily almost die or justify opting in to becoming an ostrich. 

But, no. Here you stand, taking it on the chin (and in the wallet)! You are in it, and you’re going to make it work for you because you are not a quitter, because you’ve got guts and gumption, because you believe in your ideas. What’s missing? Sometimes you teeter on the edge of not believing in your SELF. Sometimes you need a re-charge.

Well, step right up, business and professional practice owners and managers and operators and partners and investors! I know you think you’ve got a “killer” business, so I’ll tell ya what I’m gonna do: I’m going to make you an offer you can’t refuse. Are you ready?

Here’s the deal: You stop reading newspapers and news magazines and newsletters . . . stop watching and listening to news reports and programs . . . take more deep breaths than ever before . . . think more about your family than you normally do and say a few more prayers than you’re used to . . . for 21 days!

If you fail to make something of really major importance happen for you and/or your business in that amount of time –21 days, but you must follow the news abstinence path outlined– I will devote a full blog post to promoting your business interests for free plus provide you –also free– with a professional news release you can use.

I’ll even throw in step-by-step personalized professional guidance on how to make it work . . . Over $2500 worth of professional services for FREE if you fail to succeed with the approach outlined above. No strings attached. No gimmicks. I will not try to sell you on anything else, or on any extension of services.

This is a straight ahead offer.

If you are successful, you get –free– a full 45-minute customized and personalized telephone consultation on how to make more effective and more economical use of your planned and existing marketing efforts. No strings attached. No gimmicks. I will not try to sell you on anything else, or on any extension of services.

This is a straight ahead offer. 

Deadline: You have until July 29th to stake your claim. I will expect a dated, detailed report of the steps you take and the results you produced or failed to produce. You can contact me by email or phone message anytime, and I will respond promptly.

You have nothing to lose except news

(and that never changes anyhow).

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Stop worrying, creative-types…

You’re not going

the wrong way

. . . you simply have a unique perspective! 

You’re an artist, writer, sculptor, musician, photographer, performer, designer, craftsperson, stylist, architect, landscaper, sign-maker, entrepreneur . . . and people call you “Weirdo”

__________________________

You laugh it off . . . but, somewhere deep inside, you worry that maybe you are weird. (I’ve been there; I know.)

After all, you hardly fit those corporate suit meetings or the trappings of that threatening vast jungle of government incompetency. And you do indeed march to a different drum. You’re really not anti-social or inherently contentious. You simply are what you are. Period.

So much of what you do requires isolation, keeping “strange” hours, eating only when you’re starving from whatever the closest container may hold, not watching TV, forgetting birthdays and anniversaries, periodically forgetting to wash or brush your teeth or fasten your seat belt, or even to use the bathroom until it’s almost too late. 

Many creative businesspeople fill in the blanks with Twitter. It’s a good social outlet, and a decent sales tool for those who work at it.

There’s little point in trying to explain to others what makes you “counterclockwise”

— that you’re really not going the opposite direction of society, and clocks.

You are just standing behind the clock, reflecting what’s in front of it. You’re simply thinking and functioning from a different perspective.

HA! Sort of like a dyslexic visionary? ;<) But hey, whatever works, works.

                                                            

If you can see the same thing differently from the ways others see it, you have a special God-given talent worthy of nurturing and training and developing. In other words, make the most of what you have and stop thinking (worrying about) what others who lack those skills might say or think about you. Rise above it!

Accept that you are extraordinary.

Easier said than done, you may say? Then reach into one of those deep dark corners of self-expression and remind yourself that it’s a choice. Everything you do and say and create is a conscious or unconscious choice. HOW you create and innovate (following a creative idea all the way through to completion) is a spiritual process.

That HOW part –your ability to capture, control, and exercise your spiritual process– is the difference between you and your white shirt and tie brother-in-law or athletic “jock” sister or your federal/ county/ town agency employee neighbor. The HOW process is what comes from your heart and soul. It is what primes the process pump.

You need always to be focused in the present, here-and-now moment as you perform for it only takes one slip of the knife, the brush, the camera, the tongue, to deliver catastrophe to your heart and soul. Here’s the best way to do that: Deep Breathing. (It keeps you in touch with your self, and each passing moment as it passes!)

When you DO come out of your artsy little closet to rub a few elbows, practice asking questions and listening carefully to the answers. Every question you ask and every answer you get holds out the promise of spectacular creative thought because it’s coming from outside of you but is something you ignite.

Rely forever on yourself and your instincts.

You are more often right about a creative decision than you give yourself credit for. When it comes to business, if that’s a problem, study up on it. It’s not as complicated as you may think. Like finding a doctor who’s skills and experience match the ailment, find professional services with creative management experience.

Or, when you get to the point of possibility, hire or commission someone with good business sense and/or good organizational skills and a sense of finances — someone you trust who can take it all away from you. But be careful to not use the occasion of such new found freedom to slack off or get careless. It’s an opportunity to grow!

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

“We are in an information-

overloaded society.

“Most people receive more information from just their smartphones in a week than their grandparents received in their entire lives.”

        ———– Bestselling Author David Baldacci from his newest novel, THE SIXTH MAN www.DavidBaldacci.com

I’m often asked about having done both, and continuing to do both, and can assure you that owning and operating a small business is not the same as writing a book. The commissioned memoir I recently completed and published privately, entitled “GOOD LUCK!” is summarized in the following 25-word “logline” synopsis:

“Steamshipped away, Hitler to Manhattan, 15-year-old Ernst delivered newspapers, farmed chickens, enlisted…  WON medals, citizenship, Holocaust bride, Delaware leadership, White House prominence, and business fortunes.”

That brief description was distilled from the 230-page book. The 230 pages came from more than sixty jam-packed file cabinet drawers and a dozen storage bins, a stack of videotape interviews, and many thousands of photographs, plus over thirty hours of personal interview notes and another 50 hours, at least, of online research.

I’m now working on another commissioned memoir for a totally different kind of business leader. But it’s the same thing. The cutting away process is like being a sculptor, and not always fun. But there is no other way to do justice to representing a lifetime of accomplishment.

Running a business?

Fly by the seat of your pants!

Leave it to the corporate biggies to drown themselves in research. They’re all busy justifying their existences, preoccupied with their own company culture memoirs, while entrepreneurs trial-and-error-and-adjust themselves into small business success, innovative product and service market approaches, and meaningful new job creations. 

I do both (entrepreneuring and writing books) because straddling the two different worlds is challenging to me and because I enjoy the unique opportunities ignited by having one foot in research-based writing and the other in creating new business directions, revenue streams, marketing programs, and sales channels.

Here’s what I see: The bigger the business, the more information-overload there is, and the more of a sculptor one needs to be. The problem is that the pace of life and today’s instantaneous global access forces even an information sculptor to work quicker. So the end product may not always be one of quality as much as one of expediency.

Who spans this gap, covers up and rises through this mad rush? Who leads the way to economic revival? Certainly not those lumbering, top-heavy corporations filled with people trying to cover their butts and write their make-believe life stories as if they were nonfiction.

Your small business is what it is. Avoid the temptation to over-burden it with too much information and too much analysis. Keep hold of the reins, but let it –and your people– run free! At least until it gets so big and successful that you need to ask yourself:

Hmmm, how much IS “too much”?

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!