Kids are

the world’s greatest

salespeople because

they know how to 

paint a verbal picture 

. . . and put you in it!

When’s the last time you took business advice from a single-digit-aged kid? Every small business owner, operator, manager, entrepreneur, and sales professional should have to do this at least once a month, even for a ten-minute long crash course.

Ask someone under ten years old to tell you why she or he likes something. Then listen. Ask questions but only for clarification. Odds are pretty good that you’ll end up inside that child’s verbal description of a thing, a place, or an event. You’ll get there by your own choice and you’ll enjoy the experience.

Those of you who are Mothers (or Mr. Mom’s) know all about the pearls-of-wisdom-from-the-mouths-of-babes thing, but in case you’re not, or don’t, don’t think for a minute that you haven’t time to waste with such foolishness.

Innovative business empires have been built on ideas and messages that have come from listening to children.

Children —and generally the younger the better– are less inhibited, have far fewer fears, and fewer feelings of self-importance. They may fantasize. They may not seem very realistic about things like money or distance or amounts or sizing up people or situations, but they speak the truth.

And they are passionate.

And they know how to

paint a verbal picture.

And they won’t hesitate to tell you

all the things you need to know

that no one else will tell you.

You will gain value from a child’s perspective.

His or her viewpoint, remember is looking up under your chin and your belly, and inside your nose. Put your new product, or a photo or video clip of it on the table in front of the nearest 8-year-old and ask what she or he thinks it is. Ask what it does, how it works, who would use it, why, when, where, how?

It’s a service? Simplify your explanation of it and see what you get back. Offer and ask for examples and comparisons. Does he or she if the product or service would be a good or bad thing . . . and why?

Tou’re looking to save your business money? What better deal can you make than to get an outpouring of honest, unbiased opinions about your business or business ventures for the price of an ice cream or hot dog, or a trip to the circus or a walk on the beach or through the park?

On top of all that, you’ll get a firsthand booster shot of salesmanship. Maybe you forgot about how important energy and enthusiasm are, or the importance of painting a mental picture with words, and walking a customer into it. Hmm?              

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302.933.0116     Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone

This is an attitude message, not a sign-up or recruitment decree

Don’t let the media  

and the White House

bully you around!

It’s your business.

You’ve captained it through rough seas before.

You’ve made it this far.

You know in your heart that –as bad as this economy continues to be (in spite of all the White House and media protestations to the contrary)– you can survive the present turbulence by holding your ship steady and running the engines full ahead.

Why this message now? Because I see and hear about many small businesses getting weak-kneed and starting to actually consider caving in to all the psychological bullying messages that continue to run rampant out of the White House and the federal government’s puppet media, who have abandoned reporting for propagandizing.

Political manipulating has clearly replaced the reality of what it takes to turn around the economy. Don’t be bullied into buying all the nonsense spewing 24/7 out of the army of talking heads. Small business holds the only key to economic turnaround with genuine new job creation — real jobs that provide real career opportunities! 

I’ve had conversations with three business owners this past week (one retail, one manufacturer, and one service) who are claiming to be on the verge of abandoning most if not all marketing efforts to save money. “So board up your doors and windows too! Just toss in the towel now!” I was tempted to exclaim, but realized I’d simply be fueling the fires.

The L~A~S~T place to cut corners is marketing!

T h e   L~A~S~T   p l a c e.

No marketing, no prospects.

No prospects, no customers.

No customers, no sales.

Is that rocket science?

“Oh,” they say, “but we just can’t afford it anymore; marketing costs a fortune.”

No marketing doesn’t cost a fortune! Maybe the kinds of marketing you’ve historically done is proving too expensive to keep afloat in this killer economy, but good marketing does NOT have to be expensive.

In fact, really great marketing can be done for free or close to free when someone knowledgeable and experienced is handling it.

“Yes, but then there’s the expense of retaining those kinds of services!”   

First of all, the “Yes, but’s” run in the woods with the “Rabbuts.”

Secondly, and most importantly, there are VERY many resource people out there who have the know-how and the experience and the creative talents to put together a marketing program for you that is free or minimal expense, and that works, for far less money than you’ve been pouring into your earlier-days efforts.

Stop running! Stop doubting! Start searching! Be a detective!

If you are intent on marketing your business successfully for minimum expense and you are willing to focus a chunk of energy in finding the right individual or team who can do this for you, you will succeed!

And won’t that surprise your competitors? And (ahem!) the White House?     

# # #

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

When the odds are

stacked against you

. . . change you!

You may not always be able to do something to change the odds, but you can always do something about changing yourself. Entrepreneurs are best at this.

Many online business entities and retail shopping club organizations (like CostCo and BJ’s) excel at transforming both the ways and the means with which they do business.

Re-inventing yourself may be the greatest of all-time survival tactics– befitting of small business and professional practice owners in tough economic times– and it beats trying to “sidestep” the odds — reality!

In case, you had some fool idea that the economy’s getting better, by the way, HA!

Reports today of findings by The Bureau of Economic Analysis are alarming to say the least.

They translate to the fact that one (1) out of every three (3) adult Americans now exists 100% on some form of government handouts of others’ hard-earned tax-dollars.

1 out of 3! Yikes! Why work?

This whole re-distribution of wealth thing isn’t such a bad idea. Let others work to support me so I can lay around watching TV. I never cared much about achieving my potential anyway.

Besides, America has a whole eleven percent more to go to be as bad off as the pathetic 44% welfare state of the UK. And we’ve even got free healthcare coming down the road. Imagine! Free everything! Ain’t Socialism great?

And we can just keep printing money in Washington and doling it out to all of us who need it so we can get our no-more-work-to-live entitlements, right?

Hey, if you’re visiting this blog, you are surely not among those I speak of. You have drive and ambition and a realistic sense of responsibility. You will do what you have to to stay out of that welfare mentality abyss. But we know the runaway fuel prices will send all other costs, including food, right through the roof.

So survival may mean giving serious consideration to re-inventing yourself. You’re a fine artist and no one is buying expensive art these days? Paint smaller, less-expensive pictures; do your own framing; try commercial design work; cartooning?

You’ve made a living as a management trainer, but companies think training programs today are an unnecessary expense. Of course, nothing could be further from the truth, but you won’t win that battle.

Instead, switch gears and offer your skills as a consultant to strengthen and/or negotiate separation of partnerships; serve as a mentor for next-generation family business takeovers; teach adult school courses at the community college; throw in with an existing online training entity; write a guidebook.

You’ve always written stodgy business plans and annual reports. Set yourself free and use those skills to start writing website content and news releases.

I visited a religious items store today that has a packing/shipping business. It used to be a packing/shipping store that had a religious items business. Fuel costs are raising shipping rates and people are doing their own packing. And who doesn’t need religion? 

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

If you’re not selling

your creations,

stop whining

about being hungry! 

You got music, art, writing, design, sculpting, dance, painting, acting, photography, and/or craft skills and you’re broke?

How is that? Because the world you’re trying to make money in is not a music, art, writing, design, sculpting, dance, painting, acting, photography, craft skills world, that’s why.

It’s a business world. Period.

If all you seek is to win posthumous awards and recognition, good luck and God speed (and I hope –in addition to your talents– that your billionaire grandmother left you a great deal of money). But, if you’re looking to make your creative talents make money, you’re going to have to step it up (or maybe take yourself down a notch!).

It’s a business world. Period. 

Will you have to prostitute your skills? Perhaps. Depends on your definition of “prostitute” (as a verb), but if you do feel like commercialization is a process of selling your soul, you might want to re-think the value structure you’ve saddled yourself with, and accept that payment for services is not always about the giving up of one’s spirit.

It is only within your realm of definition of the word, “prostitution” that you choose to accept for an act or creative product or service of yours to be what it is.

Be reminded, in other words, that

you choose your behavior.

When you can accept that truth, you will be able to stop torturing your self. You will free yourself to give up all the self-destructive attitudes you may harbor about having to trade off your creative talents for some project retainer or ongoing fee that you’ve considered unethical or unappreciative of your instinctive abilities.

Or, someone once told me she didn’t feel the stars were aligned for her to feel okay about getting paid for applying the purity of the innermost resources of her mind to a brand name.

She was not independently wealthy.

Instead of using her God-given talents to earn a living, I presume she’s now contributing to our nation’s misguided, deficit-draining, socialist agenda, collecting welfare and food stamps!  

Do you have to market and sell and publicize yourself and the work you produce? Yes. Or hire someone you trust who has those skills and is sensitive enough to your neurotic state to be your agent or rep and stand in the publicity spotlight for you. Easy to do? No. Not if you are truly gifted and struggling to acknowledge the need.

Keep in mind that successful marketing of creative talents and creative products takes great amounts of tenacity and networking and skill-sets that include public relations (events and news release coverage), branding (both you and your creativity), and business applications to Internet and social media avenues.

Don’t feel that you’re lowering your standards. Choose instead to see you are raising your odds for success.

The more you sell, the more you can command the integrity levels of work you deserve, but right now, it may be time to start affording to bring home more than junkfood, and get some nutrition on the table to feed that creative furnace.       

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

GOTTA HUNKA SPUNK?                                                                                                                               

NEGATIVE REALITY: “In THIS economy? Nah, now’s not the time to be thinkin’ about starting or expanding a business. You’d have to be nuts! Besides it costs too much for stuff like that, and –if I were gonna do a big new push, I’d want to do it the right way, y’know? Big-time!”          

POSITIVE REALITY: There will never be enough money available to start up or expand a business the way I want to make it happen. Never. So waiting won’t matter. I’ve always believed that CONTRARY to the famous quote: 

NOTHING comes to he who waits!     

That leaves spunk . . .  

1.  Spunk,

2.  determination,

3. tenacious persistence, 

4. belief in yourself and your ideas,

5. commitment,

6. and a burning desire to make your ideas succeed. 

When all six of these ingredients are front and center 24/7, odds are you will succeed by just putting your head down and charging toward the goal of making your product or service ideas come to fruition. 

When you can do that, the money you need to put things over the top will come to you from sources you least expect. Every truly successful entrepreneur will attest to this. If you doubt it, then consider these two points:

• If you have doubt, then you do not have all six criteria (noted above) going for you. Back off and shore up the weak spots before you go charging off. 

• If you are close to having the six criteria above, but still have a smidgen of doubt, talk with someone who has been successful as an entrepreneur, someone who started a successful enterprise on the proverbial shoestring, and you will hear back the exact same kind of chatter.                                           

In other words, people who worry about their ideas making money will not make money; they will, instead, make worry. 

Those who turn their backs on the making money goals and focus their energies instead on getting their ideas to succeed, will make money. 

Weird, huh?  Perhaps, but it’s true.

I have helped over 500 successful businesses and business expansions to get started. I have never seen a single exception to this thinking.  I’m sure there must be some somewhere, but not in my experience. 

You can take advantage of my experience if you’re thinking about launching a business or expanding one. For a modest consulting fee, I will serve as your temporary coach and advisor until you get things off the ground. I work with clients by phone and computer and occasionally, when realistic and appropriate, personal visit. 

You can tap into what I have learned the hard way and spare yourself considerable stress and expense. 

If you’re interested, call me direct at 302.933.0116, and let’s set a time to talk. No fee. I’ll give you 20-30 minutes to get me interested.

If you can’t afford me or I can’t help you personally, I’ll steer you in the right directions –as a courtesy– because my life’s mission is to help small businesses succeed.                                                                                                        

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

IN LEADERSHIP, SALES, AND ENTREPRENEURSHIP . . .

It’s NOT Consciousness

vs. Unconsciousness

It’s how you make them

work together!

I just received an email from Dr. Royston Flude in Switzerland, a long-time friend and past business consulting associate. Our connection dates back to the “Dot Gone Revolution,” to Internet business management and writing interests we shared at that time in New York.

Dr. Flude, I might best categorize as a global futurist. He has one foot planted firmly in the pursuit of scientific discovery and applications to life and business management, and the other planted firmly in the universes of prayer, consciousness, and human behavior. More details available at www.cmdc-spoc.org

Royston tells me he has been working on “the impact of Consciousness and its therapeutic outcomes.” Related to that, he notes he “can confirm the power of a strong self-worth and prayer” and that he is conducting some research in the U.S. on the outcomes associated with the use of therapy dogs . . . these are all issues I have strong evidence of personally.

___________________________ 

Last week, someone sent me a video of a presentation given by one of my most admired and respected writers, Malcolm Gladwell (Blink, Tipping Point, What The Dog Saw, plus a zillion awards for his magazine and newspaper work as an imaginative investigative journalist).

In the video, Gladwell said his latest writing project is about “Taking the Unconscious Seriously” and relates that topic to relying on first impressions and snap judgments (particularly in war, dating, marriage, and police work) . . . quite a mix, but also concepts that I have strong evidence of personally.

___________________________

So, “conscious” and “unconscious” stuff has occupied much of my conscious and unconscious mind today.

Here’s where I’ve ended up:

In business — 

Reliance on the UNconscious mind is what separates most corporate existence from most entrepreneurial ventures. The UNconscious mind is the trigger for creative development and the delivery of innovative thoughts and actions. It is also the trigger for sales inasmuch as it is most closely tied to emotional responses and emotional buying motives.

The UNconscious mind, however, is only as effective as it has the potential to be, when it is launched from a platform of Consciousness, and regularly serviced by an element of conscious control.

In other words, to make the most of most business problem/opportunity dynamics, the Conscious mind must assess, goal-set, and strategize with a thinking approach that’s logical, rational and unemotional before unleashing the UNconscious pursuits of tactics designed to implement the strategies to reach the objectives or goals.

But, ah, it’s not that simple: Booster shots of Consciousness in the Unconscious process, and vice versa, attest to the need to be (as Thoreau once urged) “forever on the alert.” It’s rare –if ever– one would simply use one tool , then drop it to use the next. Ah, consciously, that is.

To complicate matters even further, consider whether it can be possible for instantaneous “instinctive” decisions (which often seem the best) to come straight out of shoot-from-the-hip, knee-jerk, UNconscious mindsets that directly bypass Consciousness?

The solution: Like the creative wood-design carpenter who keeps a tape measure on her or his belt or in a pocket, keep Consciousness and Unconsciousness both, at the tip of your tongue, and at the edge of your mind. Why? There’s never just one way to look at any business situation.

And then there are those times when you simply need to let go of rational thinking and trust your SELF, your UNconscious judgments, and your prayers. 

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Entrepreneurs?  No!  It’s the

9-5 folks who sell their souls!

I read a Tweet today, oh boy, and all it said was:

“Entrepreneurship is risky!”

Ah, such sweet naivety!

Corporate life is risky, not entrepreneurship. Entrepreneurs take only reasonable risks, and –in the process– maintain strong contact with and control of their destinies.

Corporate types are the ones who risk.

They risk losing their souls.

They give up their spirits to security.

Far greater risks indeed than those that entrepreneurs take by investing in themselves! 

Having a nine to five job with guaranteed benefits and a pocketful of perks is like feeding a bagful of sugar cubes to a horse. It will love you and run around in circles until it drops from exhaustion. But never accomplish anything.

• If you believe life is all about who can drink and BBQ the most on any given weekend, be the 5-mile-run talk of the neighborhood and pay the way through college for kids who ought to be earning it themselves, you may want to just stay where you are. That white shirt and tie fits your sterile, fair-weather-friend, control-freak personality.

• You’ve been kissing corporate political butts so long to get to the next rung on that ladder to the stars, that you’ve forgotten there are other ways to achieve (like, for example, creating new jobs or innovating new revenue streams with product and service line extensions that are simply introduced and sold instead of swallowing them up in corporate analysis paralysis.

• You probably should just hang onto that corporate job.

• You’ll never survive with pursuing your own business. It will be too much work, too many hours, not enough pay, no security, and never enough time to do weekend runs and BBQs. You’ll be searching futilely for vacations, weekend time, 401k deposits, dental plans, sick days, bonuses, and a pension.

Entrepreneurs live every minute of every day with a burning desire to make their ideas succeed, and will work 24/7 when necessary to do that.

They are NOT big risk-takers.

In fact, I’m quite sure if you start counting up gamblers, you’ll find the overwhelming majority are corporate moguls.

People who work hard to build and maintain their own business don’t bet the farm because they have no income/benefit guarantees to back up their losses (and they work too hard for their money!).

Entrepreneurship is about passionate determination to step out where others cower. Corporate life is about protecting yourself . . . having a ready-made excuse for every action, every decision, and never working longer or harder than is required or expected.

Getting ahead personally is more important to corporate employees than gaining success with or for the product or service one represents.

The differences are huge.

If you’re on the streets and you think like a big-business employee, get some more education and training and find yourself a safe, secure job.

If you’re in college and think like an entrepreneur, get out! Stop wasting your time and money. College will not teach you how to believe in yourself and your business ideas, and make them work.

Only “doing it” does it!

# # #

931.854.0474 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Consciously or unconsciously,

every entrepreneur somehow

chooses to fold him or herself

into a depression sandwich…

Then what? Withdrawal? Repressed anger? Heart attack? Stroke? Suicide? Not much of a payoff for being depressed, is it?

So what’s a poor, struggling, depressed entrepreneur to do? My suggestion? Take a page from my favorite “go to” book, BORN TO WIN by Muriel James and Dorothy Jongeward. It’s 40-years-old and as true to the moment as if it’d been written this morning.

[If you don’t have a copy within arms distance, you’re either a masochist and enjoy suffering, or you are the poster-girl or -boy for emotional stability and perfection. This book will help you grow, sell, communicate, love, forgive yourself, be inspired, and win.]

Whenever you make a move toward autonomy, old feelings and behaviors may remind you of how you “used to be.”

Being aware of how you feel, even if it doesn’t seem rational, gives you a chance to change.

Here’s a sample of some how-to suggestions the book offers us for first-hand, realistic dealing with depression. What have you got to lose for trying? You’re not going to be doing anything else important until you get yourself out of the funk you’re in anyway, right? So try this recipe (recommended to do in private, and out of others’ earshot!):

1. When the blues start, take a good look at yourself in the mirror.

• Study your face carefully. What do you look like when you’re depressed?
• Now look at your entire body. How are you holding your shoulders? Your hands? Your abdomen, etc.?
• Do you resemble how your mother or father or some parent figure looks or used to look?

2. Now exaggerate your symptoms of depression.

• First exaggerate your facial and body expressions.
• If you tend to withdraw and sulk, curl up in a ball, cover up your head, stick out your lower lip, and sulk in a big way.
• If you cry, get a few imaginary buckets, and fill them with imaginary tears.
• Exaggerate any symptom you’re aware of.

3. Now become aware of how your body feels when depressed. 

• If you feel uptight around your shoulders and neck, try to discover whether the tenseness is related to a specific person.
• If it is, say softly, “Get off my back.” If this phrase “fits,” say it louder and louder, increasing your power until you are shouting.

4. Now ask yourself

• What else could I do with this time if I weren’t sitting here feeling miserable?

5. Next, reverse your depression symptoms.

• If your eyes look sad, your mouth droops down or something similar, reverse your expression.
• If your head is hanging low and your shoulders are drooped, raise your head high and pull your shoulders back. Thrust your chest forward and say “I am not responsible for everything and everybody!” or “I’m OK.”

All five of these steps will be enhanced and even more productive for you if you toss in a sprinkling of deep breathing. You’re worried about appearing foolish? Imagine how foolish depression looks on your pleasant face and positive posture. Bottom Line? You’ve got nothing to lose, except depression. Have a great day!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

I know, you’re an entrepreneur of some sort, and you haven’t any time for time management. But, guess what? If you haven’t any, who will?

• Draw a bulls-eye with two fat rings around

  it and label the center circle space:

“FAMILY & PERSONAL”

• Next, label the innermost ring space:

“WORK & BUSINESS”

• Then label the outer ring space:

“FRIENDS & OTHER ACTIVITIES”

• Copy each heading onto a separate column on a separate piece of paper. Then list the most appropriate items (names of people, places, things, activities) in each category. Allow yourself one minute per list. 

Put the list down and walk away. Get some water or a cookie or just stare out the window. (This is like a little ginger between sushi pieces.) Then return to your target and lists.

The amount of “blur” between your bulls-eye and your next two rings will indicate how “fast lane” your life is right now. I say “right now” because this is a here-and-now, present-moment exercise: what goes in each part of the target can change by next week, tomorrow, tonight, or within the next seven seconds!

(In fact, when life gets too hectic, it’s a quick useful device for daily assessment, for helping you sort out and stay focused on priorities.)

Whatever blur does occur (in other words, whatever the lack of definition there is that exists between the three areas) should give you a good heads up on how efficiently or inefficiently you are using your time, as well as the extent of your allegiances to each entity that is taking time and attention from your life.

Once you’ve done this little diagnostic study on yourself, and have a good overview of your current activities and involvements, you need to decide if these pieces are where you want them to be.

Are you spending too much time with your business and not enough with your family, for example?

Or, are you so caught up in someone else’s problem that you haven’t made time to solve your own?

I once found myself so sucked into a Chamber of Commerce project to boost town retail traffic, that I ended up working nights and weekends just to catch up with my own business (which was not retail, and stood to gain nothing from the initiative).

The crunch infiltrated my time commitments to my family. The small disruptions that surfaced were clearly the tip of cataclysmic explosion. I extracted myself from the C of C mission and discovered — lo and behold! — the retailers I was knocking myself out to promote didn’t care enough to pick up the ball for themselves.

This is NOT to suggest that voluntary community work is not worthwhile. It most certainly is. But I highly recommend such engagements be clearly defined, clearly justified, and clearly scheduled.

Plus –realistically —where choice is involved (vs., i.e., an emergency), no one should ever commit to helping others who is not herself coming from a position of strength to begin with. A sick teacher is an ineffective teacher. A cash-poor business cannot donate to charities. A business owner who’s preoccupied with family survival issues or debt collection issues cannot be an effective sales leader.

Draw your target again tomorrow. See if anything changes. Can you make something change? Well, of course. Behavior is, after all, a choice. Maybe if you choose to stop juggling one fewer seagull, it will fly away! 

  # # #

 Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Shop ‘n drive in peace ‘n quiet!

What a wonderful thing, the Superbowl,

for those who don’t care about it. 

You can commandeer the extra TV, take it to the attic or basement and watch anything your little heart desires without interruption.  It’s a great day to go shopping or take a drive because everyone else is not doing either.

You can go to the ocean and walk on the beach or boardwalk and know that every person you see there thinks the same way you do about this brainless, gorilla sport that attracts more heavy drinkers than athletes, and that can’t hold a candle to baseball or tennis or volleyball for genuine instinctive athleticism and mental challenge. 

No, I’m not calling all football players wimps, or all football fans drunkards. 

I’m just saying that football is not a sport that’s notorious for producing literary, scientific and artistic genius’s (geni?), and that —to me– it’s more amazing to watch what companies will spend more than T H R E E   M I L L I O N   D O L L A R S  on (for less than 60 seconds of sponsorship), than to see the event itself. 

The commercials are, admittedly, always super themselves. 

But that makes me think we should just have a “Super Commercial Bowl” and skip the football stuff all together. 

We could root for one beer or car company over the other, buy all their promotional gear, put giant promotional junk in our yards, hold tailgate picnics outside of neighborhood bars and car showrooms, make cute little cookies and cupcakes in the shape of the manufacturer we’re rooting for, and call central phone numbers at a $1.99 a pop to vote on our favorite commercial. 

The winning company would have TV crews in their locker room after the contest and spray champagne on each other.  Kids could go to school the next day and dis the losers. 

We could all txt msg our teenagers with something more substantial to discuss for a change (besides, “Hey, how’s it goin’?” and “Fine” or “Whadya do at school today?” and “Nuttin” or “Where are you going?” and “Out.”). 

Tomorrow, we could gather round America’s watercoolers and coffee shops and talk about which parts of which commercials we liked best and thought were stupidest . . . Whooooooh!  Wait just a cotton-pickin’ minute!  I forgot.  We already do most of that already anyway, right? 

So enlighten me:

We need football because?????? 

P.S. Just heard the news that the most “chicken wings” consumed in the history of the world are consumed on Superbowl Sunday!!! That makes for an awful lot of chickens out walking the streets . . . so be careful!

 I must be missing something.  [;<} But then, what do I know?

I’m just a baseball fan (as if you hadn’t guessed).

Oh well, have a GREAT SUPERBOWL SUNDAY FAMILY DAY!

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

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