Archive for the 'Creative Thinking' Category

Dec 14 2010

Make Something Happen NOW!

The quickest fix for

                                         

“Nuttin’s Happenin'”

                                   

. . . is to ACT NOW!

                                                               

NOW, while we’re on the cusp of

The Great American Work Slowdown. 

                                                                                                    

Christmas is just a week from Saturday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs? 

                                                                                                 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings! 

                                                    

Put your mouse down for a nap.

                                                                

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

                                                        

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback? 

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you? 

# # #

 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Dec 13 2010

You Should Write A Book!

You own or run a business

                            

or professional practice,

                                                       

so you’re filled with stories

 

 . . . and people have been telling you for years that you should write a book, right? And, HA!, you laugh it off, right?

                                                                              

But somewhere deep inside, you think you really DO have a story worth telling and that you, well, who knows, you could maybe even be the next John Grisham or Annie Proulx. After all, with 37 trillion boring text books already out there, this would have to be a novel. So, fiction it is.

Maybe at some point in your life, you even got up the nerve to get started?

                                                                               

Somewhere, buried in the back of a drawer, or deeply embedded in some tech thing-a-ma-jig (let’s hope something more recent than a, er, showing my age here, a floppy disk?) you have knowingly and hopefully saved your original scribble, no doubt based on some dialogue with one of your prior six or seven spouses, or long-(almost)forgotten soul mate…or a much hated boss!

And now that you think about it, if you can dig the whole mess out, it probably wouldn’t take much to finish it off, true? Even if you were starting from scratch, you could probably zoom through the first bunch of chapters before your spit even hits the ground!

Oh, just imagine–your name in lights, TV interviews with Charlie Rose and Oprah, book signings where you toss each signature pen over your shoulder.

Have I got news for you, Brothers and Sisters!

                                                                        

First, if you can pull an engaging story together in less than 40-80-hours a week for a year or two, and whip it into presentable format for soliciting agents and publishing house editors, your first name must be Miraculous.

Second, as hard as the plot, character development, storytelling, dialogue, writing, editing and proofreading is…expressing the right words in the right ways…finding a good agent who will find you a publisher is harder still.

You should know that whatever you write will never be good enough for 95% of those you seek to cornerstone your career. EVERY time you send out a query letter or first five or ten pages, you will find errors and weak stuff in your work that sucks AFTER you send it out. GUARANTEED!

“Well, just bypass all that garbage,” you say. “Just self-publish it. Then who needs agents and publishing house editors?” Uh, YOU DO, unless you’re also a marketing whiz with deep pockets, and prepared to be your own full time publicist and promoter as well.

Writing a “hot” news release is a skill all by itself.

Then after it’s written, you need to know when, where and how–and have, yes, the tenacity–to get the right person receptive enough to give it coverage. 

Ahh, and then there’s the next release or two or three or four, plus a media kit.

But could be you just want 26 copies printed (to perhaps impress the former spouses and all those stray children…and of course your mother!)   

                                                                         

So back to the agents and publishing house editors (assuming you have a day job and would have a hard time adding another full time one to your schedule). These are categories of people who tend to exude creepy-crawly and sometimes pompous attitudes.

They must spend most of their lives locked in closets from the best I’ve been able to determine.

Most avoid having any online presence. Most are so swamped with so much drivel submitted by so many drivelers, that they start to think of themselves as saintly and will only consider work that is 110% (that extra 10% always a brain-tickler) letter perfect in both content and presentation. Exaggerating? I wish! 

They use one of about four variations on the same theme for rejection explanations, almost always accompanied by a set of pat-you-on-the-back-of-the-hand encouragement and oh, such humility, that they of course can’t possibly know what other agents might “really relate” to your work so, pat-pat, send your review requests elsewhere (and keep the drivel clutter going!).

                                                              

Here’s the bottom line:

You want to write a book? Write! Then rewrite, rewrite, rewrite, rewrite. OR just call me and I’ll rewrite what you’ve written to make it better OR I’ll write your story for you – your novel, or your memoir, or your company’s story, or your marketing or branding program, or your news release (which I will get coverage for!).

Click here for some of my latest work.

 

# # #

 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Dec 11 2010

Your Most Important Asset?

Well, It’s Your PEOPLE,

                                                          

Of Course!

 

 

Whether it’s your spouse helping with bookkeeping while you run a home-based business, or it’s a workforce of 3 or 300 or 3000, if you are not doing a GREAT job of motivating each of them, your business will never get where you want it to go.

Having the world’s greatest business plan, fat investors, and full access to cutting-edge tech systems and equipment means zip without committed support from those who work with and for you! Your PEOPLE are your most important asset!

And that kind of support only happens with your consistent leadership by example.

Job one is to do whatever it takes to figure out how to best open each individual’s mind, then open it, then keep it open.

Because open minds open doors.

 

The more people are encouraged to think for themselves, and to think in innovative terms, and to always think first of customers, the more opportunities they will create — for both the business and themselves, which translates to steady growth.                                                   

3 Key questions to ask yourself (and answer) in order to succeed and grow:

_______________________________

1)   Can you readily identify and separate your internal and external customers?

2)   Can you really tell the difference?

3)   What percentage of every day are you marketing to them?

                       

This set of questions and answers is all about your ability to market your people, market to your people, and market through your people.

Successful entrepreneurs focus intently on these (above) fifty or so words . . . take a minute!  

 _______________________

Do you think that the meaning of customer service is to have dedicated customer service people?

Successful entrepreneurs charge every employee with customer service responsibilities all of the time. Parttime assistants as well as the most senior officers need to be able to handle every customer service issue at any time.

Customer service interruptions should be the rule, not the exception. 

                                                   

Can you “ask, don’t tell” with the words you use? Unless you’re a creative director guiding designers and writers, can you “engineer, not architect” with verbal pictures you paint? 

When you lead by example, can you diagram ideas, and resist “giving orders” in favor of putting others and yourself on the same side of the solution table?

Successful entrepreneurs recognize that marketing through their people means being careful with what is said and how it’s said.  

                                                                                     

Are you breeding entrepreneurs (and can you manage them)? Or are you breeding investments in the status quo (and can you manage that)? Are you encouraging enough reasonable risk-taking? Are you rewarding failure when great efforts are expended?

Do your actions take the 5-step direction of:

1) THINK

2) CREATE

3) THINK

4) INNOVATE

5) THINK

?????

                                     

Creativity only happens when thinking stops, and innovation requires re-activating THINKING in order to take the creative ideas all the way through every step of the strategic process from concept to launch, with all anticipated needs addressed. 

Then THINK AGAIN — Assess the innovative plans and designs.

                                                               

# # #

                                                      

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

Dec 09 2010

IT TAKES ALL KINDS . . .

Hey!

                        

Did j’hear the one about…? 

                                                                                                                                                                   

 

You know how in between all the business emails, you get all kinds of email junk FWD’d to you every day from well-intentioned friends?  It’s like spam that’s endorsed (vs. unsolicited, which is much easier to delete). 

There are the emails and attachments from ”the guys” who have somehow convinced themselves that you are the perfect compatriot to share piles of what they think are yuck-it-up jokes. You know, the ones that come out of the same distasteful sexist denial closets as: _______ and _____________ and ________ and (fill in your own long list of politicians and star athletes here).

Then there are the “other guys”  (sometimes the same ones) who love to bombard you with x-rated porn talk and photos and videos because they get off on it and can’t imagine anyone not being pleased for the viewings.

                                                                                 

Oh, yeah, and less offensive but equally weird, there are the schmaltzes who send every dripping piece of Hallmark-style drivel that gives you the creepy-crawlys just to scroll through them. And pull-ease, don’t dare to not FWD what you agree with or risk being cursed for life.

Well —-it takes all kinds, my Mother used to say (an Irish philosopher, of course!)

Now I’m hardly a prude, and I enjoy a good email joke as much as anybody.  I especially love getting emails filled with spectacular photos of spectacular places (The Noth Pole, outer space, the African “Trench,” Armenia, the inside of a rattlesnake’s fang or a hummingbird’s hummer) . . . stuff I know I’ll probably never see otherwise . . . I guess I’m kind of a National Geographic junkie when it comes to those “Aha!” attachments.

But, you know what? 

The FWD’d emails I like best

are those that make me think.

                                                                          

The best of these that I’ve seen recently (anonymous origins of course) has provoked me to wrap tonight’s post around it because I think it’s something worth sharing, especially on the advent of our joyous and peace-filled Christmas and New Year’s holiday season. Here (with a two-sentence disclaimer) are four great thoughts for the holidays:

Disclaimer: Personally, I try to never use the word “can’t” or “cannot” because I truly believe that everything and anything CAN be done, but this “cannot” list (which follows) stopped me in my tracks.  It made me think.

                                                    

Tell me what YOU think . . . 

(Comment below or call or “Tweet” me or shoot an email with “4 Things” in the subject line)

FOUR THINGS

YOU CANNOT RECOVER . . .     

1.  The stone, after it’s thrown.

2.  The word, after it’s said.

3.  The occasion, after the loss.

4.  The time, after it’s gone. 

                                                                                   

Put your own spin on this, think about what it means to YOU.  Make the conclusion you come to about it work FOR you, not by regretting, but by being kinder than necessary, kinder than you usually are, kinder perhaps than you want to be.  Go ahead, try it for the holidays! What have you got to lose?  A little kindness?  Hmmmmm.

# # #

 

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

Dec 07 2010

LOSING YOUR MIND?

A Wandering Mind

                         

Gathers Much Loss

 

Every minute of every hour of every day, conscious and unconscious negative influences are fighting for your attention.

 

You own, run, manage, just bought, started, are planning to buy or start, or inherited a business. The last thing on your mind is your mind. You cast away all those inspirational quotes on Twitter and in church, and those gems of wisdom from your six-year-old.

You have no time for the You become what you think aboutwritings and teachings of Napoleon Hill, Brian Tracy, Wayne Dyer, Zig Ziglar, Deepak Chopra, or the hundreds of other thought leaders. Yeah, you’ve heard the “As you sow, so shall you reap” line from the Bible. In fact, you have your own been-there-done-that style version: “What goes around comes around.”

But without being consistently grounded in this thinking, you run the risk each day of your thought-stream leading you down an unhealthy path. In fact, you can be obsessed with negative thoughts that create business loss and not even be aware of it.

Taking inventory might be a good suggestion. How can you find out if your mind has slipped over the top without you knowing about it? Try this illuminating exercise:

Ask some friends, associates and family members whose opinions you value to tell you what animal, what musical instrument and what song they most closely identify you with, and why.

They’ll probably laugh. Simply say you are doing a study and explain no further.

  • Be clear that you’re looking for their straight-out opinions.

  • Do not interrupt except to ask for clarification.

  • Do not refute, rebuttal or defend. Just listen, and take notes.

  • If you’re not sure you understand, ask for examples.

  • Whatever you get back, take it on the chin.

 

When you have the input of five or six people, decide if there’s any pattern or overlap. For example, do four of them think you most remind them of a snake (or wild boar?), and a kazoo, and a song like “Angry Eyes”? Well. Organize the input you get to see if it makes any sense. Prioritize. Evaluate. Decide how to get more positive stuff and less negative stuff.

Feeding on daily TV show lineups can produce a steady stream of negative-related people and situations which can take a toll on  behavior and prompt offerings of defensive reasons and excuses for every action. Dr. Andrew Weil has been known to prescribe “No News” for a week to some distressed patients.

If all your mind does is think about cancer, or your weight, or your age, or your bank account or bills, you are going to (like rolling a snowball) generate more of that kind of thinking.

When some one’s thoughts are preoccupied with having an affair, it will be hard to pay attention to their spouse. A new baby or puppy in the house can drain your ability to stay focused.

 

Behaviors. Behavior is a choice. A negative mindset is something we bring on ourselves. Directly or indirectly (and often obscurely), we make lousy behavior choices. Regardless of the who, how, why, when, and where, if you’re feeling misery, failure, or frustration, accept that you are choosing it.

Take some deep breaths and choose instead to change the channel in your brain. Self-control leads to leadership control. The world’s greatest leaders are masters of self-control. Self-control means exercising compassion as well as passion, and being focused on the journey –not the destination– as the source of achievement.

When your mind is healthy and you’re concentrating on something, it –like a spotlight illuminating the outer edges– will be fully aware of what’s going on around you as well as what you’re targeting in front of you. You can do it. Choose it. Practice it. Keep choosing it! (Yes, you can call me for a little coaching!)

If you work at it sincerely and haven’t experienced remarkable change in three weeks, I’ll be astounded. Yes, after thousands of success stories with zero failures, I will be astounded!

~~~~~~~~

931.854.0474   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

Dec 02 2010

NO GO LOGO

“But my sister

(substitute any relative here)

designed it!”

                                                                         

Besides the name, probably the single most important outbound marketing tool any business or professional practice can have is that little mark known as a logo.

A logo may or may not be, or may or may not include, the actual name. That single (seemingly insignificant to many) identifying mark or symbol is what consumes the first tick of the first second of the first ten seconds. It’s what makes or breaks a sale, determines receptivity, and sets the stage for the next step of doing business.

Your logo is your spotlight.

It attracts attention, creates interest, and shows the way to the second second of the first ten seconds (and you already know there’s no second first impression!).

 

What? You want research? Research this: When was the last time you EVER passed-over looking at a business card logo before reading anything else on the card?

What’s the last ad or website you looked at that you just turned your head away from when the logo popped into the corner of your eye? Think about the logos you remember. Odds are they tell a whole story.

“SWOOSH!” I say to you. That’s it. Just “SWOOSH!” And guess what? You can instantly visualize the logo, and the brand name, and can probably offer some experience with the product. How about a “Golden Arch” or a “Red and White Target”?

“But,” you might say, “but I don’t have a spare hundred million bucks to establish my brand and make my logo a household symbol.” So, should we understand that to mean it’s not worth the effort, that hot-shot logos are just for the big boys?

Okay, here we are, right at the very spot where many entrepreneurs drop the ball on the one-yard line.

A great logo identity is worth a great effort!

 

Notice, I said “great logo identity,” not “great logo design.” Some of the most beautiful logo designs in the world are NO GO LOGO failures because they fail to communicate anything of substance about the business or professional practice they’re created to represent.

If you can even imagine this:

I’ve seen a bloody in-surgery photograph of someone’s stomach serving as a logo for a doctor of gastroenterology that surely made most people throw up (maybe that was the idea. Hmmmm, throw up, stomach doctor. I get it!)

…or how about a high-energy exercise program logo with the drawing of a sleeping baby? (a bit of a stretch there, y’think?)

Patriotism? Sure, an orange line through a gray shadow for a company doing business with the U.S. Military? (Uh, what happened to red, white, and blue?)

Weirdness? Can you figure what a propped-up tree inside of a crescent moon has to do with orthopedic surgeons?

 

I’m quite certain you can add substantially to this list just by leafing through your local yellow pages or that stack of business cards in your desk drawer. 

The point is that while many business and professional practice owners manage to find a need and fill it, and work their brains off building their businesses, they miss the opportunity to make the most of their own business identities. Many pawn off their logo design work to the nearest (or pushiest) relative with a C+ in commercial art 101.

Others let (choose to have) someone sell them on using a riveting design of something that has nothing to do with the business or the message that needs to be communicated. Don’t let either of these things happen.

It’s your business. It’s your identity. You will have to live with it for a long time. Make it work for you. Take a pass on relatives, well-meaning staff, your local print shop, your high school art teacher-neighbor, and –almost always– your self!

Find someone who specializes in branding. It’s worth the investment to do it right. Then, there’s that apple with the bite out of it . . .

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

Nov 30 2010

STOP TRYING SO HARD!

Overkill business efforts breed failure . . .

LIKE GREAT MARKETING,

                          

GREAT LEADERSHIP

                                 

 DOESN’T TRY FOR A 

                                      

HOME RUN EVERY AT-BAT

 

The best creative marketing talent, plans, and campaigns — and the world’s greatest leaders — are born and inspired not by blood, sweat, tears, and insanely long hours, but by focus.

 

By adjusting the camera or rifle lens, the stage spotlights, the binoculars, the telescope, the magnifying glass, the microscope, and computerized zoom controls, we increase our visual focus for a moment, a few moments, maybe a few hours.

We do the same by adjusting volume, speaker, bass and treble, balance and other media controls to focus our hearing.

Ongoing mental focus, such as that which is evident in literally every leadership or creative marketing performance, is driven by adjusting and channeling powers of concentration.

 

It is not the product of (pay attention exam-cramming students!) working deliriously through the night, night after night.

Neither is it the product of entertaining others with razzmatazz and razzle-dazzle. (My father used to say, “Don’t give me a song and dance routine; just answer the question!” My father would have made a good Judge Judy.)

Most assuredly, great leadership and great marketing are not the results of political smoke and mirror acts that we see routinely practiced in virtually every local, state, and (especially) federal government-based and corporate giant-based entity in existence. 

Having a true focus means we can “see” and are aware of the actions and influences on the periphery of our focus targets, but that our minds are keenly tuned to the point of what we’re aiming for.

 

That demands concentration, but it is not necessarily “hard work.” It is what you choose it to be. And ease comes with practice.

Practice? Like what?

  • You’re in New York City? Go sit in the middle of Grand Central Station at rush hour and write a three-page essay about your own leadership challenges and abilities.
  • You’re in Delaware? Go sit in the middle of a 1,000-chicken chicken coop and read and digest and summarize two articles on industry issues that affect your business. (No ear plugs allowed. Oh, and I hope you like feathers!)
  • You’re in Chicago? 1) Get as close as you legally can to O’Hare Airport (Car windows open! Chilly, huh? Dress warm. Bring coffee.) 2) Read and answer three days’ worth of emails on your plugged-in laptop.
  • You’re in San Francisco? (What are you doing there?) Hop on the trolley to Fisherman’s Wharf at lunchtime and –while on the trolley– write (yes, with pen and paper) your own obituary (Now THAT’s an exercise that takes concentration!)
  • You’re in Hawaii? Well, we all know about those cliffs over the ocean, and waterfalls, and . . . okay, you’re not reading this anyway. Aloha to you too!  

You get the idea. Challenge yourself (and remember to breathe)

                                                                                                                      

Here’s the bottom line: Wherever you are, if you’re serious about wanting to radically improve your leadership and creative marketing skills, spend more energy learning how to concentrate and focus.

                                                                                                                      

Uh, you DO remember The Karate Kid movies? Well, pay more attention to yourself and stop trying so hard. Working yourself into a frenzy with busyness that you think impresses others, doesn’t. All it does is blockade others by making you inaccessible to them.

If you’re actually trying to be inaccessible, you are not leader material, you will never be a creative marketing star, and you are probably best suited to run for political office or work in some government or corporate-giant dungeon for thirty years.

Hey, it’s your life! (And odds are pretty good that it will only happen once!) Do you really want to make a difference?

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Nov 28 2010

What Song Is Your Business?

Here you are, set to your own music, on a blog platter:

THE GREAT

                                   

SPUNK & GUMPTION

                                   

RECOVERY INITIATIVE

                                     
Looking back into this site’s archives, I ran across a couple of posts I wrote titled, What Sport Is Your Business? and What’s Your T-Shirt Say?” Both are still timely and both are worthy of your quick review — if you actually get through this post!

                                                              

An hour later (after looking back on those earlier posts), I found myself sitting in a parking lot playing with my new satellite car radio, and noticed a string of song titles that seemed to accurately (and often humorously) describe many past, present, and future business situations.

Here’s a sampler to kick your brain into gear enough for you to come up with your own songs that best represent your past, present, and future business (and yes, believe it or not, all of these were once big hits!):

  • Spooky

  • Those Were The Days

  • These Are The Days

  • Let It Snow

  • Let It Rock

  • Let The Sunshine In

  • Just A Dream

  • Dreams

  • Dreamin’

  • Trouble

  • Rescue Me

  • Slow ‘n Easy

  • Thin Air

  • Over My Head

  • Sailin’

  • Step Right Up

  • Animal Rights

  • Comin’ Under Fire

  • Up Against The Wall

  • Gone

  • It’s A Grand Night For Singing

  • Bad Luck

  • Hey Hey Hey

     . . . Add your own here:___________

                                            

Good job! Next, let’s start to explore if where your business is right now is where you want it to be. How did it get to this point? When you started it or picked it up or inherited it, did you infuse piles of energy and time and money into it? Are you still doing that? If you stopped somewhere along the way, when? Where? How?

Are you still “stopped”? (or pretending not to be, even though you know you are?) 

HOW are you choosing to stay there— stagnant, dormant, status quo? (In other words, what specific steps have you chosen to take, or are continuing to take every day, that have left your competitors little choice but to pass you by? What are you willing to do about that right NOW? What CAN you do right NOW?)

Where’s that spunk and gumption

that you started with?

                                                                                    

It doesn’t take a fat bank account or 20-hour workdays or “breakthrough technology” to be able to pick up most businesses that have grown lethargic or have quietly given in to our stress-breeding economy in order to turn things around and/or get re-focused.

It takes acceptance of where things are, determination to get things moving again, recognition that it’s all a matter of choice and leadership (employee leadership, industry and market leadership, customer service and community leadership), and re-ignition of that burning desire to succeed to make it all work.

Can you? Of course you can. You got this far didn’t you? You’re reading this blog post, aren’t you? You want to, don’t you? Then, do it! Stop listening to negative, woe-is-me songs in your head (and on the radio!), and replace them with positive, upbeat tunes.

HOW?

Just CHOOSE to change the channel!

                                                   

Disney wasn’t far off base when he had

The Seven Dwarfs sing “Whistle While You Work!” 

 

~~~~~~~~~

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Nov 17 2010

Twitter-Minded Resumes

 Know someone looking for work?

                                                        

Send this post along as a 

                                         

reminder of HOW to look.

 

As editor of a 100-page JOB HUNTER Action Guide for outplacement counseling, and a former professor of career development, I have three critical observations to share with today’s desperate job search market:

                                                     

1. Learn what you have to about yourself, and about how to manage your stress (take some deep breaths) effectively enough to not allow others (anyone, really) to pick up on your desperation feelings.

No one wants to refer or hire a person who’s busy scraping and scrambling to stay alive.

So even if scraping and scrambling is in fact what you’re doing, pack it away when you start each day. Keep your mind on positive thoughts even when you’re staring negativity in the face.

Surround yourself with positive people and positive experiences every chance you get. This includes the TV shows you watch, the music you listen to, the emails you send and FWD, the room(s) you live in, and the things you read.

 

2) If you’re not on Twitter, figure it out. Do it. It will force you to be concise, think on your feet, and be responsive. It will provide job connections and opportunities you won’t find in your local newspaper or even in key industry publications. If you keep your Twitter account (which is free) and activity focused on getting a job and on being social without over-indulging in chit-chat, there IS payback.

When you go back and forth on Twitter, and gain confidence that somebody out there loves your comments (called Tweets), you will simultaneously be training yourself to think and communicate in resume terms.  Your resume will get tighter and more impressive as it gets Twitter-streamlined.

Twitter’s 140 character per Tweet limitation is like boot camp for your job hunter brain.

Your interviewing process will likewise benefit by the 140-character discipline habit because you will start getting to the point of what you are trying to express quicker, and more simply. Bosses want responsive, uncomplicated job candidates. Long-windedness and fat vocabularies are great if you’re looking to be a politician or librarian, but send out the wrong signals otherwise.

 

3) No matter what your background or skill set, and no matter what the job you seek is all about, you must recognize that you and you alone are –in the end– the one who has to land the job. No resume writer or career coach or counselor can do that for you. That means one thing: You must learn and practice everything you possibly can about marketing because you are marketing yourself!

Your resume needs to accomplish one task only. And more than one page (unless you’re seeking a professional position requiring a CV) won’t cut it!

It must get your foot in the door. It must land you an interview.

More than one page says you don’t know how to be concise and you don’t know how to prioritize, and you don’t know what’s important. Most interviewers throw these out without a glance.

You need –like a professional marketing program– to play out EVERY contact, THANK every contact, and focus on AIDAS: Attention, Interest, Desire, Action, Satisfaction . . .

  • ATTRACT ATTENTION (with your demeanor, not flamboyance)
  • CREATE INTEREST (by HOW you present yourself –format, as well as WHAT you present –content)
  • STIMULATE DESIRE (by demonstrating your own desire for the challenges and opportunities, not the salary and benefits)
  • BRING ABOUT ACTION (by asking for follow-up, a test period)
  • PROMPT SATISFACTION (by providing follow-up; this can be tricky; consider consulting a professional career coach)

~~~~~~~~~~~~

931.854.0474 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

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Nov 15 2010

WINNING AGREEMENT

PULLING TEETH!

                                       

BANGING HEADS!

                                         

LOCKING HORNS!

 

Find yourself doing much of that lately?

Maybe it’s the economy?

When times are tight, people get tight.

When people get tight, they can get worried.

When people worry, they can become defensive, aggressive, manipulative, territorial, and often, job-threatened.

                                                                     

Reaching agreement becomes increasingly challenging, and sometimes it feels close to impossible. It can be especially problematic when working with volunteer groups. http://bit.ly/bLAB9s

When your business or key issues come to a grinding halt, you can:

  1. Draw Straws
  2. Flip a Coin
  3. Go Bonkers
  4. Call in the Police
  5. Work it Out (Recommended)

                                                                      

Working it out, for two people –as those who are married, engaged, courting, living together, or partnered know all too well– means that someone must give up something.

Working it out for three or more might also mean giving stuff up, but more likely –if it’s to be any kind of meaningful reconciliation of divergent thinking– some type of collaborative compromising of interests is generally desirable.

Reaching consensus involves a synergistic process. It means that everyone within the group (team, task force, department, division, company) must agree at least somewhat with the resolve or conclusion or direction reached. Note “somewhat.”

Consensus-seeking can be a very effective leadership/teamwork method of problem solving because it inherently prevents any one person from “winning” a “competition.” Everyone involved must be able to agree that she or he can live with the way things are worked out.

http://bit.ly/c1DUbg

As a device for settling disputes, consensus-seeking flies in the face of traditional American brainwashing to win at all costs. It is (sorry, football fans) not the case that there always needs to be a winner and loser, and that there is no such thing as second place.

For those deep, dark, impulsive, no-constraints,

take-off-the-gloves moments,

go for a referee or umpire.

(You can also always call your Mother-in-law!<) 

                                                                         

For issues that will impact working (or living) together, consensus-seeking leaves all involved parties with some worthy scraps to cling to, allows everyone to save face, and usually prompts a process or procedure or product or production (ah, communicative benefits of alliteration!) to occur that is both measurable and accountable. Because it’s a group-effort pursuit! 

As leader/facilitator, Pfeiffer and Jones suggest in the University Associates Structured Experiences for Human Relations Training, you need to establish consensus-seeking “rules” to help ensure productive results by employing the following guidelines: 

  • No averaging,
  • No “majority rule” voting.
  • No “horse-trading.” 

                            http://bit.ly/bmoP3Z                                       

You need to influence group members to avoid arguing in order to “win” as an individual. Seek instead the best collective judgment of the group as a whole. Conflict on ideas, solutions, predictions, etc. should be viewed as helping rather than hindering the process.

Problems are best solved when individual group members accept responsibility for both hearing and being heard. Tension-reducing behaviors can be useful as long as meaningful conflict is not “smoothed over” prematurely.

The best results flow from a fusion of information, logic, and emotion (feelings). Need a little coaching help? Call me.

~~~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

and God Bless all of our U.S. Troops and Veterans.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

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