Writin’ Ain’t No Easy Job!

In case you thunk that writin’ business stuff be a snap, thunk agin! (And especially if you’re expecting an office assistant or website designer to be a writer!)

Oh, and just to kick it in gear, you might do the thunk agin part with a blank screen and a blank piece of paper in your face. Thirty years of business writing taught me that very few day-to-day business tasks are more challenging than performing a creative process that most people seem to think is simply a mechanical function. It’s not. Try it. Then be embarrassed.

Write a business plan for us, will you? I need it for an investor meeting next week. (Most effective business plans take months!) And, before you get started, knock out a couple of TV commercial scripts for the sale that’s coming up. (At least a few weeks, if there are expectations of having any impact.)

Oh, and we’ll probably need three or four blog posts (another week) and an online banner ad about that sale too (a couple of days). Will you also fit in a speech for me to give to the Roundtable Club? Say 25-30 minutes? (Another week!)

Sour grapes examples? No: Reality. If you own or operate a business and expect someone to write AND GET IT RIGHT, realize that the creative process doesn’t turn on and off like a water faucet. Effective writing is not about writing; it’s about RE-writing! RE-writing takes time and effort and knowledge and skill and experience. The simpler it is, the harder the task.

Also Reality: “Creative” people in business (or anywhere, for that matter) are more sensitive as a rule than say lawyers or accountants or investors or engineers. So –like flies– you’ll catch more with honey! Try always to give them extra time, to provide them with extra input, and then to stay out of their collective hair!

Nothing wrong with asking for rough drafts or updates, but avoid harsh criticism– as you would with a customer–if you’re interested in getting outstanding work back. Explain points you disagree with the same way you would want others to explain points that they might disagree with you about. It’s not that hard, and you will gain both respect and greater effort.

It’s one thing when someone takes twice as long as you think she or he should to perform a routine mechanical task, but quite another when you assume that the creative process is routine and mechanical and proceed to set unrealistic deadlines . . . unless you really don’t care about a quality image or delivering a meaningful message?

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P L E A S E   N O T E   N E W  D I R E C T   P H O N E   N U M B E R

HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

 Once more with feeling!

Whatever it is that you have just finished doing —from writing a plan or report to doing a trade or professional show, from introducing a new product or service to handling a difficult customer or investor or partner, or from juggling a tight schedule to finishing up a long-annoying project– can you take your next step with more feeling?

PASSION is inevitably the single most important ingredient in owning and operating a successful business –as it is, of course, in every square inch of marketing (sales, advertising, public and community relations, packaging, promotion, pricing, customer service, and building your Internet presence). And isn’t passion what separates success from failure in all of life?

In business, sports, the arts, and science the differences appear most dramatic because they are more easily measurable than, for example, relationships. Sales, bookings, test results, and win-loss records are pretty clear-cut compared to trying to size up the meaning of someone’s smirk or raised eyebrow or abrupt message. Hmmm, where is the foot pointed?

What took place during your most passionate life and career accomplishments? What snatched you victory from the hands of defeat? How, exactly, did you feel before, during, and after? What was the passion –spirit of performance– that you evidenced at those times? Was that ingredient somehow missing in whatever it is that you just finished doing?

If you answered yes, how did you choose to back off from what you know you’re capable of? Did you decide up front or during the process that it wasn’t worth feeling excited about? How did you choose to pursue it in the first place? So you engaged yourself in a task that wasn’t challenging or wasn’t making the best use of your time or skills?

If the answer is no, congratulations! What specific things did you do that brought you to the results you sought? How can you rally those resources to deliver repeat performances on other upcoming challenges? 

When you can step back after each “performance” to assess your level of passionate input, you are in a far better position to deliver a better performance than when you disregard what happened.

Second, and perhaps most important, is to repeatedly rattle your brain to realize that everything you bring to your performance table is a form of behavior, and (you guessed it!):

BEHAVIOR IS ALWAYS A CHOICE 

It may not always be conscious or evident or intended, but it is always a choice or the result of a choice. If you think about this a couple of times a day, you will almost certainly improve your life and business situations within a week or so. What have you got to lose . . . bad choices and poor performances? PASSION WINS!   

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Hal@Businessworks.US    302.933.0116

Powerwash Your

Business Deck!

Now’s as good a time as any to clear out the cobwebs, mold, and dead bugs. Get your powerwasher out, hook up the hose and start waving that magic wand! But, aaah, you’re a free-swinging entrepreneur and all of a sudden the reality hits that to make a powerwasher work requires methodical and determined action–not exactly your modus operandi, eh?

But taking a methodical approach to cleaning is really the only way to make things clean, whether it’s a room, a carpet, the shower, or your business enterprise. Start by taking a hard look at the messages your business is communicating. Are you saying what you truly want the rest of the world to associate with you and your products/ services/ name/ reputation?

I’ll address human resources, operations, finances and other entrepreneurial concerns in subsequent posts, but first and foremost, small business owners must always be reassessing their brand and theme line. These are the most important tools a business has, and neither can remain stagnant. Change is what today’s business world is all about.

The horizon is constantly moving.

Targets, objectives, and goals used to be stationary, but no more. You need to be checking up on yourself at least once a month because what you were aiming for twenty or thirty days ago could be long gone by now. Don’t think you’re immune. It’s not just computers and smart phones running rampant . . . it’s people’s attitudes. TEST where you’re going.

Your customers and prospects THINK differently today (and faster!) than they did a year ago, a month ago, a week ago. The pace of life is more frantic. The business of building a business is more hectic. The messages your business is sending out can be obsolete before you even get them printed or onto Twitter. How will you know? Diligence and your powerwasher!

Force yourself to add quick-fix reviews of your branding efforts to your monthly lineup of checklist tasks. Put it right next to assessing your cash flow. If it’s time for a change, consider professional marketing writer input. Sometimes the fix is as quick and simple as changing just a word or two. Other times, a whole new strategy is needed. Professionals do both daily.

Struggle with revisions and updates yourself if you like, but you may want to ask yourself if you might be more productive focused on sales or operations or investor funding? Oh, and outsiders bring fresh perspectives to your table.

What’s important is your vigilance.

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Hal@Businessworks.US    302.933.0116

Don’t try to be

something you’re not!

A good many over-zealous entrepreneurs (are there any other kind?) seem to think that the solution to their financial woes is to try to be all things to everyone…”Whaddever ya need, we got it!” I heard a small business owner say recently, and he wasn’t talking about one type or category of products or services. He meant, literally, that he could provide ANYthing.

Well, of course he couldn’t really do that, but he was ready to pounce on any opportunity to make a buck — willing to stand on his head and spit wooden nickles if he thought it would part you with the money in your pocket. A huckster? Not really. He was simply misunderstanding that those who purport to be jacks of all trades are no longer credible or desirable in today’s world.

When economic times get tough,

dig in, don’t spread out!

People want knowledgeable, reputable, professional specialists –doctors, plumbers, teachers, builders, most retailers, consultants, lawyers, manufacturers, online businesses, et al. Most of us save up to deal with fly-by-night generalist businesses for when we’re on vacation and expect to get “taken” by those who cater to tourists . . . but not the rest of the year!

It’s easy and tempting to jump on a customer request when it’s not something that’s really up your alley if you’re expenses are dragging you closer to the brink of desperation than your income can comfortably offset. It’s easy and tempting, but it’s also stupid! In the end, trying to be all things to all people will turn around and slap you in the face . . . or kick your butt!

Force yourself to stop and think about what YOU want when YOU are on the buying end. If that’s not enough to turn your brain around, remember the old  Miracle On 34th Street Christmas movie storyline about how much the Macy’s Santa does for Macy’s by sending customers that Macy’s had no ability to serve to Macy’s competitor, Gimbels.

That’s not just some fantasy Christmas movie. There are millions of similar dynamic incidents that drive successful entrepreneurial enterprises today. What people want from you is trust. They want honesty. They want you to help them solve a problem, not try to sell them something they don’t need or want. Should you send everyone to your competitor? Of course not.

But customers don’t want to deal with a business that pretends to have the answer to their dreams because it represents a “quick buck” opportunity. Professional salespeople know this. Many entrepreneurs do not, and continue to try being something they’re not. Bottom line? People are not stupid. They know when a business owner is pretending.

The best solution is authenticity. It wins more business in a minute than years of make-believe.

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Hal@Businessworks.US

“If you think sometimes

  that you just can’t win,

remember that life

is not a contest!”

— Kathy Alpiar

She reminded me of this shortly before her life struggles ended this past March at age 55. She had reminded me of it often over the last 25 years of our marriage . . .  almost always after my face retreated into my hands bemoaning some frustrating situation or another that I had somehow boxed myself into. I’m told everyone does this on occasion?

If you’re an American, you probably grew up with the conviction that everything you had to deal with every day –from school and Scouts to college or trade school and a career to marriage and family raising– was (is) a contest!

Admittedly, in a nation dominated by sports performance and competition at literally every level of life, it’s hard to grasp that “life is not a contest.”

But it’s NOT a contest.

(Workaholics, please re-read those last five words!)

• Life is a gift. It is a blessing. We either consciously or unconsciously choose to embrace it, or choose to waste it.

• Life is a waste when it’s obsessively dedicated to ultimately meaningless, make-believe values — making money, acquiring things, trying to impress, being self-serving and self-indulgent, putting others down, bullying, chastising differences, thinking and acting dishonestly.

How much of our precious time on Earth is wasted each day trying to get even; trying to undermine, manipulate, or represent ourselves as more than what we are; trying to pretend; trying to bait those who are weaker into our arena so we can defeat them or make them look foolish? Can any of that possibly be serving our true best interests?

If the answer to that question about how much time, by the way, is anything more than one minute, it may be worthwhile to think twice about Kathy’s quote. In other words, is our purpose here on this planet to make a difference?

How important is integrity?

Kathy wasn’t suggesting that we all abandon competition and head for some mountaintop to meditate on our navels. Of course we have to be responsible to earn a living and pay our bills. But what she was saying was that there’s a whole lot more to life than having such narrow pursuits d-i-c-t-a-t-e human existence.

Entrepreneurs get pounded over the head with these finger-waving “take time to smell the flowers” thoughts because they tend to disappear into a product/service development zone to the exclusion of friends, family, and many of life’s joyful experiences. They substitute the pursuit of “success” to the exclusion of what’s around them. I know because I’ve been there.

But I’ve come to realize that return on investment is not the sole province of business. ROI has also to do with having an ongoing sense of humor, a conscious effort to cultivate only positive stress, making room in our lives for living, keeping our promises, and being perpetually focused on service to others. Thanks Kathy.

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Hal@Businessworks.US    302.933.0116

Are you just along for the ride

…or are you making it happen?

The physical world that each of us inhabit may be the same planet in the same universe, but the mental, emotional, and spiritual worlds each of us wake up to every morning are as radically different as each of us is unique, even when we may be living, working, and playing with common goals, grounds, pursuits, and like-minded people.

Maslow’s Hierarchy of Needs spells out how different the motivation needs are for each person at any given moment, and suggests that we do the best we can as employers to be good detectives and figure out –ongoing– what, exactly, will prompt repeat positive behaviors. 

Most people DO the jobs they have; they get through the day; they “live” for the weekend; they rise to the occasion when necessary not out of enthusiasm, but from feelings of obligation . . . or fear. Are you listening to this, dear boss’s? If it sounds familiar, you may want to reassess where your business is headed, who’s going along for the ride, and who’s making it happen.

This –2012– is not a time to be timid in your decision making about your people and your purposes if you are to continue moving forward. No, I’m not suggesting a program of ruthlessness. I am merely pointing out something you already know but have perhaps relegated the thinking to that back burner in your mind: that things are not always what they seem.

Every business owner’s greatest asset is her or his people. But just being friendly and nice to your people is not enough to lead you (and them) down that elusive path of success and prosperity.

Even in these uncertain economic times, employees today seek challenge, opportunity, recognition, and appreciation more than pay raises. Let me say that again: Employees today seek challenge, opportunity, recognition, and appreciation more than pay raises. If you just passed over the earlier reference to Maslow’s Hierarchy of Needs, stop a minute to check it out here.

This is not to suggest that money is unimportant; money earned though as part of –for example–  a performance incentive that drives new business in the door is valued much more than an annual review raise.

When companies give turkeys out

every Thanksgiving,

they are expected to give turkeys out

every Thanksgiving.

As with many government program recipients, it’s easy to become lackadaisical, uninspired, and dependent when business owners (or the government) cultivate those behaviors. But there’s no need to go off the deep end and become a rah-rah cheerleader. . . or pile rewards on people to the point of disability, or –like the turkeys– have them be taken for granted.

It doesn’t really take a lot of time or energy to pat backs; shake hands; smile; offer sincere compliments; say please and thank you with at least a flicker of eye contact (or some email boldfacing); or make a practice of telling people how much you appreciate them for their time/ effort/ support/ loyalty/ conscientiousness . . .

Take another look around you. What and who are your sources of reliability and positive energy? What and who are pulling you and your business into uninspired, negative directions? As Chaucer said over 600 years ago,  Time and tide wait for no man. Don’t delay taking action. Being timid costs money and relationships. Choose instead to step it up and move on.

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Hal@Businessworks.US   931.854.0474

WHY?

WHY NOT?

WHY NOT ME?

…WHY NOT NOW?

The tougher that times get, the more focused we need to be on the here-and-now present. Anything else triggers agita! Demonstrating to our customers, prospects, employees, associates, investors, advisors, referrers, and community-at-large that we are seriously committed to making things happen quickly is one of the strongest impressions a business can make.

This is not to suggest a haste-makes-waste attitude that ends up costing money or relationships. Instead, it’s all about responding promptly to what’s asked of us. Every business owner knows that pleasing others and building strong work relationships and customer relationships is directly related to one’s ability to “hop to it” when a request or purchase is made.

But all too often, this ownership sense of urgencyis never passed along through the rank and file. In my work with at least a thousand businesses over the years, I’ve heard frequent references to “The Boss” as someone who works hard and responds quickly to the interests others express or show in the business, or in the business offerings. But it’s not contagious!

Many employees and associates seem to settle into a lethargic comfort zone that relies on the boss’s behaviors to make things happen instead of assuming responsibility to follow the boss’s lead and adopt her or his commitment to action.

With the assurance that some action is always better than no action –at least in business– most bosses fail to communicate a sense of hustle to those around them.

When did you last gather your staff or team together to let them know how much you’re counting on them to solve customer problems and fill needs as quickly as they can, how important this single commitment is to repeat sales?  Are you rewarding hustle? Try tossing a one dollar coin (because it’s uncommon, it’s special) at someone every time you observe rapid response activity. You’ll be amazed at how far that single dollar will go toward motivating urgency.

• A 6pm phone call requesting delivery of a part 400 miles away by 9am the next morning was greeted by one delivery service with “Sorry our switchboard is closed after 5pm; try back tomorrow.”

• Another delivery service responded by saying it would have to cost $2,500 to get the part to its destination by 9am because the driver was scheduled to go the opposite direction and would have to leave two hours earlier to fill the request.

• A third company said the office was closed and all the trucks were scheduled for the morning, but the person answering the phone said he had nothing planned for the evening and would take the part personally in his car for gas, tolls and breakfast… $323.50. Do you think that customer returned to the third company for future deliveries? 

It’s really hard to respond too quickly to a customer or prospect request. In fact, they’ll surely tell you if that’s the case. But no one forgets the business that goes out of its way to see to it that requests are handled and processed promptly. It’s called having an Action Attitude. Do you?

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Hal@Businessworks.US   302.933.0116

Stop Business Deaths in 2012!

WASH YOUR HANDS

To Kill Staff Infections!

By now, all of us know, or have heard (or we believe instinctively) that the majority of hospital deaths are the result of complications compounded or initiated by staph infections. These can be traced back to caregivers and support staff not properly and frequently enough washing their hands.

Who woulda thunk it? Such a simple thing.

Well, not only is it true, but I believe it’s even truer (though never researched) in business. After all, it has been widely researched and is no secret that the vast majority of business failures –those that are under-financed, that sell corrupted products and offer ineffective misguided staffs and services– come from poor management.

Management (even when it’s more task than people-oriented) is all about interfacing, interacting, and encountering. It’s about keeping a clear and receptive mindset.

Open Minds Open Doors!

SO WASH YOUR HANDS!

Now I’m not talking about hot water, soap, scrubbing and towel drying. I’m talking about:

1. Closing your eyes for just 10 seconds (perhaps 5 if you’re in a meeting, and not at all if you’re driving!) before and after every encounter with every customer/employee/vendor and investor.

2. Taking a deep breath (to focus attention and to maintain oxygen supply and blood pressure).

3. Mentally (imagining yourself) washing your hands, like a doctor between examinations.

For many who try or maintain this practice, it helps to go through an actual 2-3 second physical action of briskly rubbing your hands together. The action sends a reinforcing mental message to your brain.

Do it before AND after EVERY meeting, conference, phone call, email, letter, overnight delivery, and text message exchange, for as long as your business status remains “critical.” Hey, you are, after all, being a doctor, aren’t you?

You ARE examining, aren’t you?

You ARE listening, exploring, considering, assessing, recommending, deciding, weighing, evaluating, checking and re-checking, sizing up, assuring and reassuring, projecting, planning, strategizing, and predicting, aren’t you?

And what happens to your brain when you’re on the fly and go straight from one encounter to another without  (it sometimes seems) even breathing? Go on, answer this last question. I’ll wait. Okay, and how does that stress translate to your body?

You’re not sure? Well, where do you think these come from?: Headaches, backaches, toothaches, stiff neck, upset stomach, constipation, diarrhea, short temper, edginess, leg cramps, burning eyes, skin rash, urinary infection, or worse — cancer, heart problems? Bottom line: is it worth it?

TRY THIS 10-SECOND

Make-Believe Brisk Hand-Scrubbing APPROACH

for just one week –January 2012 is a perfect test period.

Watch what happens.

Put “WASH YOUR HANDS” reminder notes on a sign over your desk, stuck to your phone and computer screen. Ask your spouse, partner, co-worker, friend or associate to ask you: “Did you wash your hands?” before and after you turn a doorknob, before and after you lift and replace your phone, start or end your meeting . . . improvise here; just keep making the effort.

Here’s what you’ll get: IF you’re honest with yourself and IF you actually follow the prescription, you will be more tuned in to each person you communicate with; you will be noticeably more productive; you will– GUARANTEED–  feel better – mentally, physically, and emotionally; you will more positively affect others around you.

You will, I promise, astound yourself!

More on 2012 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site: LEADERSHIP TRANSPARENCY and “I” IS FOR INTEGRITY and “T” IS FOR TRUST.

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Updated From the Best of Hal’s Christmastime Business Posts . . . 

EA$Y DOE$ IT ON

CHRI$TMA$ EXPEN$E$ 

                                                                      

“Down in Onunderoverup”? Huh? Oh: Down and in . . . Revenues and profits are down. It’s the worst holiday shopping season in memory. In and on . . . Brick and mortar businesses are getting killed by the invasion of online businesses. On, under, and over . . . Online businesses are being undercut by overkill retail sales events. Up . . .C’mon folks, let’s own up to the reality that this is a bite-the-bullet Christmas for probably two-thirds of all Americans.

 ~~~~~~~

IF — like many others this year who don’t work for do-nothing, free-spending government agencies or bailed-out corporate giants — IF you happen to be having a tighter Christmas ahead than those you’ve left behind, you may want to consider three points:

• Unless you choose for it to be (behavior IS a choice), you need not think that it’s corny, hokey, old-fashioned, ancient, not P.C., or “yeah, so?” (Thoughts are things!), to consider this first point…

1)

Here’s how it goes: choose for a minute or two to think that Christmas is not all about you, except as a a joyful celebrant.

While you’re staring at your screen right now, dismantle the whole holiday stress clog-up in your brain (take some deep breaths) so you can step back with a fresh perspective and see Christmas more realistically, for what it is: the celebration of the birth of Christ.

• Okay, now, flying on the shirttails of the first point, comes this second point to think on…

2)

How have you chosen to let others (and your self) set you up over your lifetime to choose over-the-top artificial representations of this joyful event to bump the real thing off into the wings from stage center?

How have you become victimized by decades of deep and hard-hitting commercialism? 

• Have all those sales, ads, commercials, endorsements, emails, txtmsgs, and “perfect family with perfect dog in their perfect home setting” images left you with the guilties because you can’t afford that surprise diamond or vacation gift for your spouse this year? Because the kids will have to settle for the cheap iPod and a slightly used Wii? Just one chew-bone and a single squeaky toy for Rufus?

3)

Welcome to reality. It’s the same place that many (probably the majority) of your customers have been quietly and more steadily inhabiting over the last couple of years.

It’s not just you. It’s not just them. It’s the vast majority of the world that’s actively downsizing 2011 Christmas gift-giving and expenses.

Well, realizing that you’re not alone sometimes serves to soften the edge. You should, by the way, also know that I am not a minister of any kind, nor have I any religious drums to beat . . . what then?

It’s Christmas!

Skimpy perhaps by past life standards, but this is this life, here and now.

We only go around in life once, and we’re in it together:

. . . business owners, partners, managers, employees, suppliers, investors, service and sales professionals, referrers, AND customers!

In a time of year that accents good will, “blame” is a nonproductive misfit. In a time of life that businesses struggle with the economy, fixing the economy becomes Job One for businesses.

What can yours do? What can you do? What can you do now, tonight, tomorrow, to take a major step toward righting your ship?

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302.933.0116     Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!