How badly is the

customer bleeding?

                                                                      

triage [Fr. trier, sort out]. The classification of wounded or injured persons in order to insure the efficient use of medical and nursing manpower, equipment, and facilities.

Classification is concerned with the casualties who would live without therapy of any kind, those who would die no matter what treatment is provided, and those who would survive if given adequate care. (Taber’s Cyclopedic Medical Dictionary)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, all the doctor stuff in last night’s post got me started. (And many thanks, by the way, for the email responses from doctors, all expressing total agreement!) I started thinking about how often we in business cross the line to borrow ideas and approaches from medicine.

Every day of the week, we take a prospect/customer/employee/job applicant/vendor/supplier history or profile, do a diagnostic work-up, set a treatment plan in motion and issue a prognosis. Sound like the skeleton of a “Business Plan”?

When was the last time you took some Triage Action in your business? In your personal life? (Why should that question startle you? If you own and/or run a business, that IS your life…and to you, business is personal.)

Don’t leading retailers, like Wal-Mart and Lowe’s, initiate a triage-type action right at the front door with their meet-and-greet staffs?

And how about office receptionists?

Okay, so those are customer-service-oriented triage activities, and admittedly have little bearing on the medical emergency variety cited in the lead-off definition above.

Then answer this: when were you last presented with the need to make a quick choice of options that required a rapid sorting-out process to determine most immediate to deal with, second most immediate, etc.?

My best guess answer for many business owners would be that the odds are it was this week, perhaps today. But you probably just did it without thinking much about it, and it’s not likely you considered it in “Triage” terms.

If such an incident was time-consuming and/or stressful for you, you might want to consider the alternative that the following observations represent. 

Was there a defined plan in place for that or did you just wing it? Most small businesses of the hundreds I’ve worked with, wing it.

If you are confronted with these dynamics with any regularity in your business, you may want to entertain the idea of developing a Triage Plan or at least have a designated Triage Person, trained in your decision-making mode, to do your trouble-shooter function.

This should be someone who is a generalist by nature, and who is familiar enough with your organization — capabilities, people, logistics, locations, operations, policies and procedures — to effectively channel problems and challenges into opportunity directions.

It needs to be someone who is a good listener and who has the sense to recognize those situations where the issue involved would, like the medical definition, “die no matter what treatment is provided.”

Many high-tech businesses have the equivalent of triage teams that they dispatch to problem-plagued customer locations. Some attempt (awkwardly, at best) to accommodate these kinds of situations by phone from some broken-English “experts” squirreled away in some mysterious remote mountain range that makes you wonder how they could even have telephone service.

Who in your organization is ready and best-suited to take on a triage approach that will save you time and aggrevation? 

~~~~~~~~~~~~~~~~~~~~~~               

HELP SAVE THE ECONOMY Nov. 6th, 2012.

Vote to move small business forward…

Support those who endorse free market

competition healthcare and job creation

tax incentives for entrepreneurs! 

____________________________________ 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

WHASSUP, DOC?

Dear Doctor –

When I wrote DOCTOR BUSINESS© (the book, a 5-star Amazon selection), it was six years before the 9/11 that changed the world. It was at a time when medical and surgical skills were measured by case experience and mortality numbers, not “patient volume.”

Having survived the struggle to be allowed to practice medicine gave you what many called a “license to steal.” 

In the mid-90s, and before that, where you did your internship and residency actually mattered. Public outcries for better bedside manners were surfacing more frequently. The extent of your family’s wholesomeness or dysfunctionality was a much-admired or maligned affair. Your vacations were flamboyant.

With whom you played golf on Fridays was a measure of your community prominence.

You stuck up for other doctors even when they were wrong (and even those you didn’t like). Because doctors then were doctors. And while everyone around you watched and listened to you, even when you least knew it, and whether they liked you or not, you were never disobeyed.

In short, you were God. 

But all that has changed. Now there’s computerized rigmarole, electronic record-keeping, patient emails and texting, Google and Bing. There’s supposed to be less, but it seems now there’s more paperwork.

Your liability insurance premiums could choke a horse. Society’s contentious mindset chews up your precious time (you have no inventory, right?) in legal tangles.

And the bumbling federal government hasn’t even a clue about how to run healthcare, or the need for nurturing free-market competition in order for healthcare to survive as a profession.

Your professional practice and what’s left of your personal life are so dictated by know-nothing politicians that there’s not much room to wiggle free, except onto a shrink’s couch or into an early grave.

                                                            

Let’s face reality.

Like professional sports, medicine has become big business. The difference is that professional athletes have agents to handle their business needs. You have you, and you never learned business.

Maybe you’re entrepreneurially-minded, but it’s highly unlikely that you ‘ve developed enough expertise in finance, marketing, human resources, management, and customer service in addition to medical skills to make the final cut as a businessperson. Yet you are a businessperson. You might hate it, but it’s who you have to be in order to survive as a doctor.

This means you need to rely on others who are probably not as reliable as you. (Medicine does, after all, teach reliability.)

Here’s the bottom line:

You can find qualified and proven lawyers and accountants and marketing (practice development) experts (and, no, these are not people who deliver subs and popcorn and ethnic luncheons to referring physician offices!), and you can find a good leadership manager type to be your office manager or practice administrator, but if your grasp of human resources and human relations and customer service isn’t working, none of the other business helper arrangements will work.

Concentrate your business learning on strengthening your communication skills.

You don’t need to run for office. You need to facilitate having others run your office for you.   

HELP SAVE THE ECONOMY . . . Support those

who endorse free market competition healthcare 

and job creation tax incentives for entrepreneurs! 

____________________________________ 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

It’s YOUR business, but

everything doesn’t have

to get done YOUR way!

One reason brand new and struggling old businesses fail is that the entrepreneurial founders feel like they have to do everything themselves, or else . . .

Or else WHAT? 

Or else it won’t get done right?  What is “right”?  Who says what is “right” and what is “wrong”?   

Are you really meaning to say that “No one else will do this task the way I would do it”? 

Start with this: It’s unlikely ANYone will ever do ANYthing exactly the way you do because no one else could possibly be as motivated as you, because it’s not her or his business.  It’s YOUR business. But there comes a time for trusting the babysitter.

So what’s the next best way to deal with things? Here’s some “SHOULD” reasoning . . .

If you’re lucky and have been careful in recruiting and hiring, you should be able to expect that someone else really is capable of doing whatever task that’s needed.

And that individual should be able to get it done in a manner that you should be able to live with (assuming that the end result is the same as it would have been had you done things your way). 

Ah, but, you know what? There are a lotta “shoulds” there!  If you can’t tolerate someone else’s method (assuming the other person’s time and expenses are not totally out of whack), you need to simply get on with doing the task yourself and not bitching about it. 

Of course if that’s the case, you need also to realize that you’ve stumbled onto a roadblock to your business’s growth: namely, YOU! (Hey, there’s another choice, btw: you can always turn your business over to someone else and just go get another life!) 

Let’s face it, delegating is not easy when you’re used to doing everything yourself, but your business can’t grow if you can’t get others to get the job done. It’s called leadership. And motivation. And trust. And transparency. And consistency.

Delegation requires encouragement, training, back-up support, and incentives. 

Small frequent rewards work wonders. 

So does a physical pat on the back for a job well done (regardless of whether it was accomplished in exactly the same way you would have done it or not), a handwritten note, recognition in a news release or on a plaque or certificate.

Cash, in other words, is not always the answer. A special bonus or reward that fits that person’s needs usually is. 

Only you can decide what motivates best and you can only do that by getting to know what makes each individual tick!  That means you need to get to know those who work for and around you well enough to help them achieve what’s important to them! 

Oh, one parting thought: You can delegate authority, but you can’t delegate responsibility! So don’t hand it all off and walk away. Stay tuned in. VOTE NOVEMBER 6, 2012.

HELP SAVE THE ECONOMY

. . . Support those who endorse

free market competition healthcare 

and job creation tax incentives

for entrepreneurs! 

____________________________________ 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

“Oh, it’s Saturday night

  and I ain’t got nobody. 

I got some money cause

I just got paid…” 

You know that song? Are you singing it right now? Then you know what? Too bad you “ain’t got nobody,” but you’re a lucky boss because it’s not everyone these days who can say they’re getting paid.

If you’re not getting what’s owed you and you own or manage a business, there are other options besides law suits, bankruptcy, or hiring a couple of thugs from you-know-which-State.

This screwed-up economy being what it is, if you haven’t stepped back to re-visit your Accounts Receiveable policies and practices recently, maybe this coming week is a good time to jam an up-dated A/R assessment into your schedule.

You might start with an up-to-the-minute cash flow analysis so you have a sense of the shifting sands.

Next, take a good hard look at what your customer payment and credit arrangements are. Have you adjusted terms to both encourage sales and account for customer needs to avoid major lump-sum payments? Have you done this is a way that also allows you some breathing room? Take some deep breaths

HOW you explore this issue is influenced by the type of business you’re in.

Retail and wholesale operations do not have the same dynamics as manufacturing or B to B. (i.e., what works for a car dealership won’t work for a mattress manufacturer or an IT consultant.) 

Every business, though, has key customers.

And special allowances must be made for theses entities whether you’re drilling their teeth, constructing their townhomes, providing their office supplies or maintaining their insurance coverage.

Will your key customers fold or migrate to lower-priced competitors if you don’t extend them better terms? This need not mean lowering your prices, but it might mean extending payment time terms, or offering special incentives for timely payments. Can you go to a “baker’s dozen” with product sell offers, or with service hours? Take a lesson from construction guys.

Can you put more of a burden for collections on third party negotiators — your bank, finance company, credit and collection firms?  It may be less expensive to bite the bullet and pay for outsourcing help than to drag your staff people, who are inexperienced with the finesse needed to succeed at this task, away from the work they do best.

Careful if you opt in this direction . . . 

Insist that contracted people who actually connect by phone or letter or email treat your customers respectfully and courteously. Be sure you are in control of all interface scripts and personnel. Plant a “secret-shopper” or two on the list to gain a firsthand accounting of how your hired guns perform, and make sure they are honoring your sensitivities. They are contacting YOUR customers, not theirs. 

In their zealousness to earn their percentages, many collection organizations “rough-house” targeted debtors or unleash a barrage of annoying calls from (too often) non-English-speaking callers to the point of prompting backlash, instead of gaining cooperation. 

Okay, okay, I know. It IS Saturday night, after all. So go enjoy. But make a mental note for Monday to check out if the policies and practices you’ve been following are working for you or against you. The same can be said, by the way, for evaluating candidates, so:

HELP SAVE THE ECONOMY November 6th, 2012.

Vote to move small business forward… Support 

those who endorse free market competition and 

 job creation tax incentives for entrepreneurs! 

____________________________________ 

302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 The “Inner Game”

of Covering Butts

There are three levels of political “game” playing in every business.

LEVEL I.  –WHOLESOME 

Most productive and well-intentioned among these three levels of business politics are what I call the WHOLESOME game players. Their agendas are comprised of earnest pursuits.

They are passionate about their lives and invested in making the most of their roles to nurture, enhance and grow the businesses that support them. They stimulate innovative thinking and healthy competition. They seek to make a difference.

They are leaders and team-players both. These are invigorating people who enjoy the daily challenges and opportunities of their lives and careers, who share and sweat and sacrifice to make a business work.

LEVEL II. –MANIPULATIVE  

On the flip side of business politics are the MANIPULATIVE game players. These are crafty, strategic-minded, self-indulgent “hallway hoverers” and “meeting Marxists.” They carry hidden agendas.

When they’re not busy disrupting or fostering disruption, they lurk in the shadows, watching and listening and figuring out how to fold what they learn into what they can use for themselves. Government and quasi-government agencies are–like tape-edged mattresses to bedbugs–breeding grounds for manipulative games and players

These are insecure people who do everything possible to undermine and inhibit others, who never hesitate to cut quality and value corners, who expend inordinate amounts of time and energy covering their butts, and raising their own flags.

LEVEL III. –MALLEABLE 

The word of choice here is malleable. It means easily taught or managed (also, easily hammered, which is significant). The MALLEABLE game players are really non-gamers, but will go with the wind as it best seems to suit them on any given day.

They aim to please, but not make waves. In a room full of foul language, off-color stories, sexist or racist remarks, they will quietly nod and smile just enough to not stand out. They will also work their tails off when motivated by a WHOLESOME game player. 

These are the people who comprise the majority of America’s workforce.

Like following the motivational applications of Maslow’s Hierarchy of Needs (by rewarding others at the place in time, and at the level of personal needs that they will most respond to), you –as the business owner or manager– must be a detective to be an effective leader. You need to ferret out those whose self-serving behaviors are threatening to flush away your hard-earned business success.

And, by the way, if your business is still alive and kicking through this pathetic economy, it IS a “success”!

How to get started? If you are in the LEVEL I group above, you are already well on the way.

You would do well though to refresh your brain with some Google or Bing searches of Maslow’s Hierarchy and dig into the structure and meaning of it. Measure what you know about each person involved with you, and decide current need levels for each. Reward their efforts accordingly. Often, a news release or car servicing works better than cash! (And remember that need levels can change daily, even hourly!) 

As you stumble into individuals who appear unaffected by your efforts, spend talk time with them to confirm or deny the evidence. If the investment in getting a person on track is worthwhile, go FOR it. If not, let go OF it!

[If you want a little coaching with this, or have a particularly sticky staff issue, give me a call.]

You can save the economy by helping to move small business forward . . . Support those who support free market competition healthcare and job creation tax incentives for entrepreneurs! 

____________________________________ 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Tooting Your Own Horn

Starts With Having A Horn!

Simple, right? Wrong. Unless you are or have retained an expert writer and marketing professional, finding the right horn to toot can be a daunting task.

It means first having a Creative Action Plan and Production Action Plan built on Goals that are specific, flexible, realistic, and due-dated. Consider what must be done just to get that far.

Begin your Action Plan with a Branding Theme. (Best are seven words or less that tell a story with a beginning, a middle, and an ending, and that are persuasive!)

Find an experienced pro for this part of the journey, or be prepared to spend much more time than you could ever imagine…and still not have good odds for success.  

Integrate that Theme as the central focus of your Elevator Speech (a persuasive 30-second verbal presentation of what you do/sell/offer, as well as underscoring the benefits of purchase or ownership).

It needs to answer the two questions: What’s the deal? and What’s in it for me?)  

                                                                                                                                                        

Compose an ongoing series of news releases and feature articles that dramatically emphasize and highlight your Elevator Speech. Distribute your releases to hand-picked target media people.

Follow up with strong, respectful, helpful, and pleasantly assertive media relations efforts.

Follow up with more news releases, and more media relations, followed by more news releases and more media relations, followed by more news releases and more media relations, followed by more news releases, followed by more media relations… 

Just as research proves that management training program participants typically fail to retain what they “learn” after only 21 days without some significant reminders and ongoing reinforcement…your news release target market will also fail to recall your “story” within 21 days, unless you reinforce it continually.

In other words, for PR to work, it needs to be an ongoing commitment, not a “one-night stand” or “overnight sensation” announcement.

• You can try this yourself, but be prepared for rejection and misrepresented messages.
• You can hire a professional PR firm, but be prepared to spend $5,000 to $25,000 a month in fees, plus expenses.
• Or, you can find a “one-man-band” type professional who knows how to play the PR game and who will represent your interests for $1,500 to $4,500 a month.

Your PR efforts will produce a level of “BUZZ” (this century’s name for “word-of-mouth” advertising), and that BUZZ becomes your horn. Toot it on your website! Happy Tooting!

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

When you attack

a person’s self,

there can be no resolve.

One of life’s hardest lessons for every business owner and every manager is to always criticize behavior, never the person at fault.                                                        

“I don’t like the way you handled that customer and here’s what I suggest . . .” is a lot more productive and easier to swallow than “You moron! Why did you send that customer to our competitor? I can’t believe you’re so stupid!”

The assumption here of course is that because you and/or your business is invested in every employee, it’s important to help keep those investments on track and growing.

Step ONE is to nurture and protect and ensure the individual human being that lives inside the employee facade or uniform. You will never achieve these ends when you are critical of the person.

It is indeed true that this process is not necessarily an easy one, particularly when you may be dealing with a hostile, or relatively incompetent individual, or someone who has just committed a colossal screw-up.

But keep reminding yourself that your behavior –as well as the one you criticize– are both the result of a conscious or unconscious choice.

You can, in other words, choose to make the situation a difficult, stressful and nonproductive one

. . . or choose for the approach and the outcome to produce a win-win for both parties 

But –again– if the employment investment is worth protecting, then you need to bite the bullet, take some deep breaths, and accept that your role must be as a calming influence, a patient and understanding teacher. Hand-holder? No! Warm, fuzzy pardoner? No! But not confrontational either.

Taking the middle road need not be a torturous trek. And, in fact, it can be a learning experience for both you and the person whose behavior you need to address. 

Look at the prospects of confronting some unwanted behavior as the unique opportunity it is to help a valued employee become more valuable and to notch off another credit level on your human relations resume.

Ask not WHY something occurred. Instead, focus the person involved with improving her or his process. Deal with WHAT can be done and keep it specific, and hand the problem-solving back to the problem-creator.

“What three things can you write down for me on  a piece of paper before you go to lunch that you think will be the best steps you can take to avoid this kind of behavior in the future?  

Oh, and keep the ALWAYS RULE in your back pocket: ALWAYS praise worthy employee behavior in public, and ALWAYS criticize unwanted or unworthy employee behavior in private.

Go to great lengths to insure this ALWAYS RULE and you will quickly gain or enhance the kind of reputation that will increase sales and business growth (yes, even in a bad economy!)

 # # #

Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

ARE YOU ALL YOU HAVE?

You can hire (even borrow) others

 but you can only bank on your self!

Whether you function out of a home closet, garage, kitchen table, 100,000 sq. ft. factory or warehouse, a fancy corporate center, a retail storefront, or a truck, it’s one thing to find people or a person you can trust to help you with your business, and quite another to translate that find into responsibility you can bank on.

Reality check: No matter how much you love someone who works for you, no matter how conscientious an employee may be, you are ultimately the one who has everything on the line, and you are the only one who has to answer to investors, lenders, suppliers, and — in the end — customers.  

Short of turning to your family (and even that rarely works), it’s probably close to 100% true that people only accept responsibility commensurate with what they think is merited by their compensation. In other words, only business owners and partners practice an ownership sense of responsibility. This goes beyond turning off lights and taking out the garbage.

If you’re not ready to make your support team owners/partners, then consider these options:

• Teaching others to have ownership attitudes and sense of responsibility is not the same as cultivating it or making it happen.
  • Leadership by example is one way.
  • Small frequent rewards is another.
  • Reliance on Maslow’s Hierarchy as a guide for rewarding people at their need level is yet another.

# # #

 302.933.0116          Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

It’s supposed to be

7 words or less, but

look what just 3 can do!

Take this 125-SECONDS business creativity stimulation test!

When you set out on the path to developing a branding line, slogan, themeline –whatever you want to call it– marketing experts suggest targeting seven words or less. Sounds easy until you realize they also prescribe that the seven words tell a story with a beginning, a middle, and an ending . . . oh, yeah, and by the way, be persuasive! Yikes!

Well, in case you’re not word-challenged enough (and willing to admit it) that you decide the best route is to find yourself one of those marketers of few words to create your verbal image, here’s a simple creativity stimulation exercise:

Allow yourself five seconds of what I call “Freefall Thinking” for each of the following 25 three-word sets.

(Yes, I know that’s a whole 125 seconds out of your life, but what the hey, you’re an entrepreneur who takes reasonable risks, right? So go for it! You might surprise yourself!).

Be aware that each three-word set could be a book title — so don’t dwell on any one of them. Breeze through the list as you scribble notes to yourself, but do make a mental note of appreciation for how MUCH each three-word set can conjure up in your imagination. 

Jot down (yes, on a real, live piece of paper) the first thing about your business that comes into your mind as you read each line. No you will not be required to pass these papers in; you can stick ’em in your pocket for 21 days though, and rest assured that your notes will make  you think of something VERY exciting!

Ready. Set. Read and Jot!

• Get it done!

• Girls are smarter.

• World Wide Web.

• Not Enough Time.

• Walk this way!

• You have cancer.

• New and Improved!

• Work. Work. Work.

• It’s A Boy!

• This won’t hurt.

• Take it away!

• Make it count!

• I Love You.

• Tow-Away Zone.

• One More Round.

• Up in smoke.

• I Pledge Allegience.

• Take a vacation!

• Dog Day Afternoon.

• Wine. Women. Song.

• Around the world.

• I don’t care! 

• Aw, come on!

• Health and happiness.

• Benefits, not features!

And the winner is . . . you.

There is no scoring here. Oh, I know that’s a terrible thing for you to have put yourself through and not have some way to rate your performance. The point is that you know how hard or easy this 3-word expression association test is for you.

And you know better than anyone whether you need just a little fine-tune coaching, or to dump the whole task in a competent lap and walk away because it’s too time-consuming, or that you get it and you’ve got it, and you’ll do it yourself!

If you really do this exercise, you will:  

A) Produce some awesome idea that will have major impact on your business, and maybe even your life! (No joke about the 21 days!)

B) Prove to yourself that you really DO have a way with words and should start attacking that 7-word themeline on your own or  

C) Underscore that you are a disaster with words and creative verbal expression and it might be a very good time to start shopping around for one of those marketing wordsmith wizards.

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Is There a Crack in Your

Business Liberty Bell?

Dear Ship Captain:

Maybe your people were never at liberty to learn how to hold on to customers when economic seas got rough? No, bungee cords are not the solution! Giving your people the freedom and incentive to learn is the solution. Why now when every penny counts? Because every customer counts! And the bigger the waves, the more widespread the sense of panic — for your customers and customer businesses as well as for your own.

Your customers may not be in the same boat 

. . . but they’re in the same boat!

This of course doesn’t apply if you’re working in a cushy, tax-dollar-supported government position — one of those newly-created jobs we hear about that are simply adding to our catestrophic national debt. (Sorry, had to get that dig in because, regardless of who did what to whom or who blames whom, the fact remains that those artificial “new jobs” are a large part of why things are the way they are.)

Bottom line is that you have to know that being in the same boat as your customers (and your neighboring and affiliated businesses) translates to the need for teamwork in order to survive in storms, and help ensure that every one’s rowing in the same direction. (You’ve seen the Olympic motivational poster: TEAM…Together Everyone Achieves More. It’s true in business too!)

What can you do about weathering this storm

beginning first thing Tuesday morning?

How can you take a firm foothold of quiet leadership? How can you promote and foster teamwork between your own unsteady business and your nervous or floundering customers who may be on the cusp of giving up their loyalty to you, in favor of less expensive products and services?

The first answer: SET AN EXAMPLE. Show your employees and your customers (and other businesses) how to lead your common interests out of the darkness. Sure you have a vote in November, but that’s 60 days away and, even with sweeping changes, it maybe another year before any entrepreneurial-job-creation relief surfaces. (This may help you get started: http://bit.ly/bo3ZJy)

The second answer: FIRST AID. Give your staff a “refresher” crash course on how to trip over yourself trying to delight every customer and every prospect. Keep reminding them to treat every business visit and contact the way they would want their closest family and friends to be treated. Make sure that “The Customer Is Always Right!” is not just a token expression.

Check out an A-1 classic customer service training video entitled “Give ’em the Pickle!” with Bob Farrell http://bit.ly/gD1b6

Develop an incentive planor program that rewards exceptional customer care efforts. Keep in mind that cash is not always the best or most sought-after reward. Read up on Maslow’s Hierarchy of Needs motivational theory; it works. Start with Net MBA:  http://bit.ly/mKk7D Scroll to “Implications for Management.”

The third answer: LONG-TERM CARE. There are many competent training organizations that specialize in customer service and customer relationship development and management that you can contract with for ongoing or quarterly session programs. Annual and semi-annual efforts are a waste of time and money. Here are two of the best resources to contact: 

Consider a customer-centric “Train the trainer” style leadership program from an organization like TBD Consulting (contact Jonena Relth) www.TBDConsulting.com for options that can bring your designated human resource person up to speed to be able to run ongoing in-house programs.

Another strong alternative –and one that can work independently or in concert with a program like Jonena’s– is Pro-Star (contact Meredith Bell) www.ProStarCoach.com –an exciting new way to provide every employee with their own individually customized computer skill development training and follow-up program, one that also allows for each participant to communicate regularly with her or his hand-picked skill development support team. 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!