Success seldom surfaces

when creative service

providers are squashed

. . . or does it? 

Show me a writer or designer who thrives on being torturously pushed and prodded to stressful deadlines, and I’ll show you someone who is likely to be a do-nothing PR agent or brain-dead news media person, but don’t expect to find great advertisers, marketers or creative service people thrive in angst-ridden  pandemonium.

With rare exception, creative development work that’s “rushed” breeds mediocrity (and costs more, which makes the engager a double loser!). Truly remarkable talent, it is said by many, is born of free spirit, and ample time.

Do I know exceptions? Plenty. But exceptional creativity is the product of unconstrained imagination and self-discipline. The exceptions I know –ah, including myself (!)– coulda/shoulda/woulda produced more outstanding creations if they’d (we’d) not been pushed, prodded, intimidated, threatened, and time-pressured.

My best writing has surfaced during both

great duress and great relaxation. So

maybe the rule is an exception?

My national boo0k award effort was done at my leisure. Its underperforming predecessor took two years under pressing deadlines. My worst book was written under crushing due dates. My best book –now almost ready to market– was ten years on the drawing board. My best award-winning jingle was done in one all-nighter.

My worst ad campaign took six months to research and justify and another six months to finalize and launch. My national award-winning, record-sales marketing program took three months start to finish. I have a future award-winning children’s book series ready to launch after 40 years in hiding.

And only heaven knows how many hundreds of new business startups have benefited by my rushing attacks on their website content, news releases, packaging, media positioning, and strategic planning. Yet the most successful, sales-productive efforts I have made have come only with major investments of time.

The trouble is that upstart business owners want what they want when they want it and time is not a worthy commodity to offer when they’re sitting on a hot idea and investor dollars.

Neither patience nor perfectionism has ever been a trait of entrepreneurs.

Neither has analysis, which is typically the province of corporate muckity-mucks. 

Okay, so knocking this subject all over doesn’t settle the issue of business time pressures and the creative product. That, however, is the issue. Pushing and prodding and time-pressuring creative people may not always produce the best or most productive work, but it gets the job done.

Depending on circumstances and the marketplace and the economy (and who can depend on the economy?), a judgement must be made about whether you want to win awards or customers. Without a lot of room for awards on the walls of a crushing economy, the bottom line should be to insist on results, not pretty words and pictures.

Design awards only produce sales for designers. Copywriting awards only produce sales for copywriters. You can stop paying for your creative service providers to get more sales by putting some heat on their abilities to perform for you, the client.

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Every entrepreneur falls

and needs to get back up.

 There’s no doubt about it . . .

If you haven’t failed at business,

you’ll never be successful.

Implicit in that bit of wisdom is that you must make a strong recovery after being knocked down. And that takes guts and gumption.

Though some upstarts and some do-nothings may get themselves fired and need to find new jobs, corporate employees know little of this “Comback Trail” pursuit, or what it takes. Government employees? Their heads fall off when they try to even think about reinventing themselves.

But entrepreneurs? That’s what small business is all about. It’s a calling. It’s the excitement and challenge of being successful –making a success of your idea– against the odds! In other words, for an entrepreneur, reinventing yourself and your idea and your business –the action– is a way of life.

Unfortunately, some corporate muckity-mucks and top-ranking government officials who see themselves as voter-mandated, or hand-picked by those who consider themselves voter-mandated are often in the way.

They block entrepreneurial efforts to get back into the free market competition fray by throwing up roadblocks to economic progress under the guise of social reform. I mean hey, remember we’re talking about the same political types who think they need only to change their appearances and messages to make comebacks.

Small business owners know better. They recognize that it takes more than a haircut and flamboyant (or –as long as we’re onto “flam”–  inflammatory) oratory. Business comebacks demand changes that are grounded in substance. Putting a blue spotlight on the outfit doesn’t make it a blue suit. Talk does not cook rice. 

It is more important, say some misguided politicians, to make the whole world wonderful for every living soul no matter how much that state of bliss is earned or not earned, than to encourage small business growth and job creation.

The problem is

that the economy is the problem,

and 

only small business job creation

can solve that problem,

and there’s not enough TRUST

in government to convince

small businesses to create jobs!

And, yes, that problem has to be solved before we can address other world needs from a position of strength.

The bottom line is that there’s nothing wrong with reinventing yourself and/or your business in order to get back up off the floor and revitalize a staggering or TKO’d business venture. The world’s most successful entrepreneurs have all done that repeatedly.

What IS wrong is to make a half-hearted effort at it, or an intentionally deceptive or manipulative one. You’ll never “dance with the stars” or get back up on your feet if you’re wearing cement shoes (an old Mafia saying). To put yourself on the comeback trail, focus your energy on the here-and-now present moment, not the finish line.

A map is useful, but always be prepared for detours. And never give up your ideas, your pursuits of them, or your sense of integrity. The trail you seek is just around the corner. It will all work if you will. 

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Open Minds Open Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Books, billboards, news

releases, website content, 

magazines and magazine

articles, posters and

displays, newspaper

 columns, surveys, signs,

 postcards, brochures, 

commercials, promotional

 emails, direct mail, photo

captions, jingles, branding

themelines, package labels,

training curricula, promo

literature and exhibit

 materials, webinars, sales

presentations, seminars 

lyrics, booklets, speeches,

 ebooks, blog posts, scripts

  business plans, marketing 

 strategies, love letters,  

manuals, greeting cards,

and matchbook covers

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy, and serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch than their big business counterparts who are obsessed with analyzing with what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale.

They respect and appreciate the value of expertise.

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short and sweet, and short and sweet sells.

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words that has a beginning, middle, and ending . . . and is persuasive. And in direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression. The writing you have now? Does it work as hard as you do?

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Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

How to run a business

while your way of life

is under attack . . .

It’s no secret. Unless you’ve been away visiting friends and family on Jupiter, there’s no way you could not be aware of the increasingly rapid emergence of America’s Socialistic policies.

There is no way you could not be aware of the union-spawned turmoil government has predictably forced upon a scared, angry, disenfranchised, and economically fragile general public.

Doubtful? Just look around you. Go sit in a crowded place and just watch. See the faces filled with looks of worry, dispair, anguish, frustration, wrinkled brows, downturned mouths, sad eyes, slumped shoulders. Listen to the moans and groans and nervous laughter. 

Our way of life is under attack.

Our sense of patriotism and morals, the faith we’ve always had in ourselves and the small businesses and professional practices we own and manage is being undermined daily by our own government and so-called leaders.

We have a White House and Senate tilted so heavily to the left that there is no more balance in American lives. There is no longer room for God? Parental respect? Small business as a way of life?

So how do we get past present union and government attempts to disrupt and destroy small business?

It’s shape-up or ship-out time!

Assess where you are. Be honest with yourself as to how you evaluate and measure your buiness progress and losses. Decide how to make the best use of what you have. (You’ve already been doing this or you wouldn’t be alive right now, so keep at it, and accelerate your efforts.)

THINK IN DIFFERENT BOXES!

Continue to NOT trust the government we’ve been saddled with. It hasn’t proven itself worthy of being trusted.

In other words, even though WE all know that small business creation of new jobs is the only answer to turning the economy — don’t create new jobs! Why? Why create new jobs simply to turn around and be penalized for it?

That government/union olive branch you reach to accept will be followed by a slashing machete.

Promises of immediate help are two-faced. They are laced with quiet admissions that long-term financial punishment is inevitable.

Sure, go ahead. Create new jobs now and get lower taxes and some make-believe incentives for doing that now. Then what? Feel that stab wound in your back? Next year or the year after (the identical dynamics of Obamacare), the great new jobs you created will come back in spades into your wallet with make-up-the-difference tax increases (plus!) and even more intrusive regulations.

What else is there to do? Remember November 6, 2012.  

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

When your business is

born of faith, you march 

to a different drum . . .

That most small business owners maintain any kind of long-term allegiance to the place their businesses were born is doubtful. Yet, as entrepreneurs, they are the most likely group to appreciate and respect the origins and uniquenesses of a business that is born of faith.

Both kinds of small business enterprise owners —those who believe their business calling comes from God, and those who don’t– experience similar dynamics, challenges, problems, and opportunities. The differences are essentially differences in attitude, motivation, and the treatment of internal and external resources.

Small businesses all suffer growing pains. And being on the cusp of economic catastrophe while getting bludgeoned by over-taxation without representation (considering the SBA is a joke) and by over-regulation from a naive, misguided, rampaging  White House that appears intentionally and spitefully clueless, doesn’t help.   

Not many corporate giant, union, or government career types would understand the dynamics, challenges, problems, and opportunities faced daily by small business –any kind of small business– let alone the charitable, servant leadership nature of a business that is faith-based.

Entrepreneurs of every ilk recognize that their own and others’ existences depend on their own initiatives. Unlike corporate and government counterparts, when you own and/or manage a small business, and you’re too hungover to get out of bed in the morning, there’s no option for tossing it off by calling in to take a “sick day”

When you skip work or drag in hours late because you’re feeling depressed or had an upsetting incident at home, or simply didn’t want to face up to a scheduled meeting with a disgruntled partner or financial supporter, or an irate customer, what happens? The business suffers. Do it too often and the business folds.

But when your business is firmly grounded in commitments to serving God by serving all others who come into contact with your enterprise, you have a different perspective on what’s important.

Secular, or non-spiritually-based businesses exist to make money. They are primarily devoted to satisfying their principals and their investors with profits. Faith-based businesses exist to make money to distribute more to their employees, their communities, and to become stronger resources for charitable giving.

Many secular businesses will put income-source customers first and actually disregard their employees, vendors, and “outside” consultants and sales reps. Financial gain and competitive edge become the driving forces. Faith-based businesses typically seek to embrace everyone equally, seeking to distribute trust, respect, and opportunities.

Most secular businesses consider community support efforts non-essential line items to abandon when economic uncertainty drives budgetary belt-tightening. Faith-based businesses facing the same financial stresses may simply switch gears to make their community contributions ones of time and effort, or expertise, or goods and services.

Having had the privledge of working extensively in both secular and faith-based business arenas, I frequently hear questions about what the differences and similarities are. This post is intended to address a few of my observations. They may not all be correct, and certainly they are not all-inclusive.

Can you add some comments

from your experiences? 

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

Labor Day Leftovers . . .

White House, union thugs

seek to rally violence,

DE-Americanize 

small business.

On –of all days– Labor Day, and in –of all places– Detroit, home of the highest unemployment rate in the US (nearly 16%!), we get bone-chilling reports of attempts to incite violence from two LINOs (Leaders In Name Only).

The spitting of vicious words was barely even acknowledged by mainstream media.  “Union King” Jimmy Hoffa, Jr, and Mr. O combined efforts to threaten violence (and ignore that it was even a threat!).

Over-the-top Junior Hoffa shouted out a rally cry to:

“Take out those (Tea Party)

sons of bitches”

. . . as part of his rant and rave Labor Day speech. This kind of inflammatory rhetoric has no place in a democratic society, and has even less of a place coming from the mouth of a purported “leader.”

Mr. O, in an disgraceful throw-back to Chicago thug days, made no attempt to soften the comments or language, and –in fact, just seconds later– proceeded to praise Hoffa.

Pretty amazing behavior for a man who claims to embrace peace and forgiveness over violence (reference his 2008 campaign speeches), eh? 

If any of us (among 30 million small business owners) were ever to make such inciteful fist-thrusting comments about business competitors, we would be out of business (or in jail) by 9am tomorrow.

How is it even possible that such low-life comments can be made in public? Freedom of speech? HA! How about inciting a riot? How about defamation? How about common courtesy? How about considering the impact on young people? How about having a brain?

But then, perhaps it’s just more reinforcement that politics is a career for the brainless, yes?

What’s the bottom line?

The enemy of small business

is the constant exposure

to hateful politics,

So, do we swear off of politics? Well, first of all, such an intention (like those that pave that famous road) might sound honorable, but it’s really not possible unless you do a guru-on-the-mountaintop thing. Politics invades every inch of our lives, and the worst of it dominates. Well, we could always avoid the media, right?

How is it, for example, that the nation awaits Mr. O’s much-too-long-overdue promise of a job speech and supposed plan (that was needed three years ago!), while we ignore Mitt Romney’s thoughtful, reasonable, and immediate business-positive plan to reverse our dying economy?

How do meaningful and positive suggestions from those who embrace Tea Party thinking get immediately dismissed by the ruling Socialist radicals without giving even the time of day?

Why must the White House expend more time and money and energy seeking re-election votes than tending to the immediate needs of the American people? What about righting our sinking economic ship instead of praising the ignorance of an empty-suit union leader because he controls large blocs of votes?

Icing on the cake:

Mr. Biden today called

Tea Party supporters:

“Barbarians”!

Talk about unbelievable

It really is getting close to that time when the present anti-business (and especially anti-small business) White House must be upended and removed from office. Are you speaking out? Are you taking steps to initiate action — to motivate and inspire others to the importance of choosing America’s direction and the direction of small business.

Are you ready to thrive again? Are you ready to help ensure return to our free enterprise small business system that has always been the backbone and heart of our nation? November 6, 2012. Be there. 

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302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make Today a GREAT day for someone! 

America’s

“Childish” President

is Using America’s

30 Million

Small Business Owners to 

Play Politics Instead of

Fix the Economy 

Okay, so just a couple of hours after this post was written, the man has backed down from his one-upmanship scheduling of his “Jobs Speech” and will instead deliver it the following night. While I’d like to think my post and others had some impact, truth is that Mr. O realized a bigger better political advantage to moving his appointed time out from under the GOP Debate.

The bottom line is nothing else in this post changes: Don’t expect anything new, and don’t expect jobs to come begging for employees. You can be certain more taxes are on the way to fund the man’s extremist plans to spread the wealth . . . and now, of course, to spread the fantasy jobs!

~~~~~~~~

Mr. O has suddenly scheduled what will inevitably be great oratory on our catastrophic quagmire of an economy –that he has compounded at every turn and hasn’t been able to do a single constructive thing about since 2008 — for 8PM, Sept. 7th.

He takes a childish posture in setting his stage at precisely the same time as the long-planned GOP Presidential Candidate’s debate . . . and then he says the responses to his one-upmanship are “childish.”

Talk about the pot calling the kettle black?

~~~~~~~~

Why should we small business owners and entrepreneurs and managers care?

First, because business owners want to hear how other Presidential candidates plan to fix the economy that Mr. Obama has failed to fix.  

Second, because it’s been proven ad nauseam and reinforced by every economist worth her or his salt that the only road to economic recovery is for government to WHOLEHEARTEDLY support and encourage new business job development by entrepreneurs.

~~~~~~~~

The White House knows this and has intentionally ignored thousands of opportunities to initiate tax incentives for new business job creation and tax incentives for new business innovation (leading to job creation). So, why now? November 6, 2012 is right around the corner. Why a Sept. 7th 8pm speech? Because politics beats reality.

No need to be a brain surgeon to understand this. Any small business owner or legitimately unemployed person gets the reality of it. Why doesn’t the White House? This hyped up speech will –I guarantee– be about nothing realistic. The opportunity for that has already come and gone more times than the EverReady Rabbit! 

Mr. O will pay token attention to small business, but never reach out a true helping hand. He will bury nice-sounding words in meaningless rhetoric. And therein lies the problem:

America needs jobs. New small business provides virtually all new jobs. America’s 30 million small business owners do not trust Mr. Obama. Period.

Why should anyone capable ofr creating new jobs create new jobs because of promises from a man who has a long track-record of not keeping promises? I create 50 new jobs because the government assures me of new job salary rebates or some other fantasyland benefit. The promise collapses. I am stuck with 50 people I can’t afford.

~~~~~~~~

The Issue Is TRUST.

This White House has failed to earn the trust of small business over and over and over again.

Without trust, there can be no relationship.

There can be no deal.

There can be no forward movement.

There can be no salvaging The Great Obama Depression.

There can be no economic recovery.

There can, and undoubtedly will be a lot of talk and a lot of smiles and a lot of handshakes and reassuring references and pats on the back. But –mark my words– it will all be for show. This is simply one more campaign op! Surely the Republican Debate will crank out more business-friendly job creation proposals.

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

Well, HOPE never accomplished anything, but we DID get change . . .

Budget-Squeezed

Consumers,

Unemployment Line

Stampedes,

Fleeing lenders and

Investors,

Slithering and Sinking

Suppliers

The days are done of having stationary targets and goals to focus on. We are a civilization on the move. Some of the action, we asked for. Some, we didn’t. Most threatening are those that have been foisted upon us by a naive, incompetent American government that has zero experience with, or appreciation for, all things business.

Even before I give you the build-up, here’s the bottom line:

You cannot start a fire with a magnifying glass if you have to keep moving the magnifying glass because the object you’re trying to ignite keeps moving!

It’s a wonderful thing when your targets stand still for you and you have all the luxury of time to aim carefully before pulling any triggers. But that’s fantasy. Reality is that in today’s still sinking economy, everything is moving and changing — customers, employees, funding sources, referrers, vendors, and the competition are all in motion.

If you really want to put a fire under your ideas, your customers, your employees, et al, you’d be best advised to ditch the magnifying glass and figure out the best way to turn sparks to flames. You need to first explore the nature of the tasks and people involved, and assess your goal structure.

If your goals aren’t specific, realistic, flexible, AND due-dated, you’re headed into fantasyland and running on empty.

You are dealing in (with apologies to Mr. Obama) hopes and dreams: meaningless time-wasting, money-wasting, energy-wasting illusions that savvy entrepreneurs avoid like the plague.

Dreams, ambitions, and intentions are great, but only when they are followed promptly by action. Taking action is the mark of a true leader, and all successful entrepreneurs. And some action is always better than noaction. Why? Because –again– trimes have changed and the new old motto is:

“If it ain’t broke, fix it anyway!”   

Be careful to not misread the implications here that you should suddenly fly by the seat of your pants (which could undoubtedly make for an interesting journey, but highly questionable landing). Yes, do charge at your business targets, but remember that –even when they least appear to be– they are moving and changing.

Your ability to adapt effectively to changing, moving circumstances will determine your ability to succeed. How does one prepare for vigorous activity? By stretching of course. What kinds of stretches do you need to build into your daily routine to enhance your flexibility, elasticity, ability to adjust and respond?

Writers read. Language teachers do crossword puzzles. Designers go to the movies. Doctors and dentists invent gadgets. Actors “people watch” in crowds. Musicians hum. Drivers walk. Chefs try different restaurants. Shrinks join therapy groups. Figure out what works for you.   

The world’s greatest athletes –regardless of the sport– are those who practice and practice, and practice again, hitting a moving and/or changing target. The world’s greatest entrepreneurs do the same thing. Remember high school physics class and Newton’s First Law?. . .

“A body in motion tends to stay in motion!” 

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

 Thanks for your visit and may God Bless You.

  Make today a GREAT day for someone! 

If you own a small business,

then small business

politics owns you.

You can run but you cannot hide. 

Even if you are a one-man-band or one-woman-band with no internal politics, you have no choice but to deal with external politics.

~~~~~~~~~~

You’re an owner, operator, partner, or manager of an American small business or professional practice. You may own all or a piece of what you do, but the government (and politics) owns all of you!

~~~~~~~~~~

Regardless of all other influences in your life, when you own or run a business of any type or size, you still must face the fact that the massive amount of government controls and regulations alone can ruin more than your favorite breakfast, a good night’s sleep, and even a kaleidoscopic sunset. It can ruin your health and your family.

Since the government for the most part dictates what you can and cannot do; what you must pay for goods, services, and taxes, and when; who you can and cannot do business with and hire or fire; how you must treat and insure those you hire and how you must treat and pay off those you fire

. . . since it dictates what kinds of tools and equipment and forms and suppliers and shippers and transportation you must use . . . even how you state your business to others . . . and since government is born of politics, while somehow managing to also be its inseparable twin . . . There IS a breaking point.

It’s a never-healing small business stress fracture!

And now, clearly on track toward a Marxist dictatorship by way of the nonstop and sorely misguided Obama Socialism freight train, America’s small business community has reached that breaking point.

First off, there are 30 million small businesses in the U.S. Don’t believe the White House; they are patently and intentionally wrong; home-based businesses are conveniently ignored. The government doesn’t consider home-based businesses as worthy enough enterprises to allow them to be included under useless SBA jurisdiction.

You run an online business out of your closet, a jewelry-making business out of your garage, a cookie business out of your kitchen, or a grass-cutting business from your truck . . . you don’t count! The government only wants your tax dollars. Beyond that, you don’t exist! So, back to the beginning: there are 30 million of us!

If you are anything like the vast majority of small business owners and operators, home-based or otherwise, you clearly have a goal to make a difference with your life and your enterprise . . . for your self, your family, your community and hopefully –by the ways that you do what you do– for our nation as well.

That means taking some minutes out of your hectic schedule. It means putting down your tools, equipment, keyboards, dishtowel and whatever else you make a living with, for just long enough to take that step you dread into the sleazy world of politics. It’s time to do your part — show and inspire others to leadership.

It means taking just long enough to visit or write a couple of letters or emails to politicians about why you think small business matters. Take just enough time to support those who support your ideas about why small business matters. Why? Because small business does matter. And because it matters that we all step up.

Imagine the impact: 

THIRTY MILLION

visits and letters and emails calling attention to the economic recovery role of small business and why government must invest in small business –not with more wasted cash handouts– with tax incentives for innovation and tax incentives for job creation.

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  Hal@Businessworks.US  

  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!