Archive for the 'Economy' Category

Jun 15 2011

Prices Up! Leadership Down!

Small Business Suffers (See personal note at end) . . .

                                                   

Highest Consumer Prices

                         

in 3 Years!

                                                                 

(and the Worst Leadership Since Herbert Hoover and Jimmy Carter!) 

 

The highest consumer prices in three years were reported today for food, clothing, fuel and transportation.

the oppressive nature of obvious federal government efforts to control, manage and force small businesses into bankruptcy, this news is not surprising. What is surprising is that America’s 30 million small businesses have thus far failed to find and focus and rally their strength in numbers– to respond en masse!

What is surprising is that the Obama Administration has been pathetic at best in it’s token offers of olive branch diplomacy through its stagnant SBA puppet show. (Okay, well, maybe that economy-killing attitude is notso surprising after all. I mean, it actually makes sense as accompaniment to our business-leaderless federal government.)

Messrs. Obama and Biden have thrown entrepreneurs and small businesses under the bus.

                                                                                      

In the process of over-taxing, over-regulating, intimidating, undervaluing, and completely disregarding the basic economic-growth interests of entrepreneurs and small business enterprises, widespread meddling in large corporate businesses and attempts to disintegrate free market enterprise competition from healthcare have prevailed.

Lest we forget, by the way, entrepreneurs and small business enterprises are the entities that built America into the world leadership posture that Mr. Obama is relentlessly trying to dismantle at the expense of all Americans. 
It’s inconceivable, his “fiddling–outlandish First Family expenses, preoccupation with sports, and managing to be conveniently and consistently “out of town” while oil spills, floods, tornados, poverty, unemployment, foreclosures, and the undermining of America’s military and global image rise to the surface of day-to-day reality.

And now it’s consumer prices! What’s next? Must be “Dignity” because it’s trumpeted in every speech, and trampled in every action.

                                                                     

Leadership that incessently talks “dignity” and never delivers really cannot be allowed to continue. You and I and our families have struggled and suffered to keep our businesses afloat, to survive.

Has it occurred to you that we are no longer working for ourselves; we are working for the government battling against all odds to make an honest living, but losing ground daily because what we do manage to earn is turned back in to be distributed to others who are too lazy and too manipulative to work for themselves.

Why bother getting a job? Huh? After all, everything’s free. Why bother with even learning English or getting citizenship? Americans are so stupid that they’ll pay for everything anyway. Take advantage. What a great country!

______________________________

A SPECIAL NOTE TO BLOG VISITORS

                                                     

I rarely comment personally here, because this blog was created for those seeking business development ideas, methods, stories and encouragement. It was never intended as a political instrument but, you know, it’s become increasingly difficult for me to choose to not be tormented by business-inexperienced, know-nothing leaders who –day after day– pound away at entrepreneurs and small business.

If what is said here offends you, please don’t just click off; call me or send a note and let me know your thoughts. I promise you a respectful response. 

Until someone can prove otherwise, I see no exception to the conviction that Mr. Obama has no regard for –or understanding of– what makes America’s economy tick, and that he chooses to ignore even finding out because that pursuit alone will cost too many votes?

Pardon me, but I believe, dear professional practice and small business owners and managers, that this kind of shortsighted, misdirected leadership is not leadership. It is sick, self-serving, do-nothingness that we cannot continue to live with, and that our economy cannot much longer tolerate.

We have the clout to make that change:

Election Day – November 6, 2012.

Vote Responsibly! 

                                                                           

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

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Jun 14 2011

Who’s in your pocket?

Itttttttt’s a wrap!

                                                                                                          

Waitaminute! What makes you so sure?

You’ve been working at this deal for awhile now. It finally looks like things have fallen into place. You are almost ready to count your chickens before they’re hatched. You’re 99% sure that the long-sought-after customer/client is, at last, in your pocket.

You’ve started paying attention to champagne ads, and checking booking schedules for that dream cruise.

Winning with the who who’s in your pocket all depends on how much you learn from past mistakes. Yes, most of us have been there at least once. It’s called:

Presumptuousness

                                                                                  

Presumptuousness is cornerstoned by assumptions. Not a lot of architectural integrity there. In case you haven’t given it much thought lately, assumptions can be dangerous. A necessary evil, so to speak, that can often be the result of a series of correct hunches, and still be wrong.

In business, politics, and life, not many attitudes can be more foreboding.

In other words, anytime you decide that you think you know it all, you can be sure someone or some circumstance will come along and prove you wrong. It’s something like a distant cousin to Murphy’s Law.

When that dark shadow crosses your mind, stop what you’re doing. Take a deep breath. Stretch.

Ask yourself if what you believe about the outcome of that big deal looming over your checkbook’s future –or about the genuineness of the partner(s) or principal(s) involved– is based on fact or opinion.

Go back to your drawing board long enough to make sure you have some contingency plan in place to offset any pending disaster. (What’s worse than looking for a job when you have no job, or having the boat motor die miles from shore with no oars, or hosting a BBQ party and running out of fuel half-way through the steaks?)

I once hosted a huge New Year’s party that ended with guests in winter coats, hats and gloves at the punchbowl when the heating plant died in 20-degree weather. Ah,the lessons of life live and learn.)

It never hurts to follow the Boy Scout motto:

“Be Prepared!”

Or Henry David Thoreau:

“Be forever on the alert!”

                                                            

Business owners make assumptions every day, sometimes every hour. It’s part of the game of business.

We need to project income and expenses, often for 3-5 years out,to satisfy prospective investors and lenders with business plan financials. We need to devise marketing and operational plan budgets farther in advance than most entrepreneurial comfort zones tolerate.

One of the reasons older entrepreneurs are typically more successful than younger counterparts is simply experience. Most business success seems to me to be able to be reduced to making effective educated guesses.

“All we ever have is limited knowledge” 

. . . that one was Einstein

So next time, you think you know who’s in your pocket, think again!

Even Presidents have learned this the hard way, presuming voter support that never materializes.

                                                                                                       

# # #

Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

No responses yet

Jun 13 2011

No News Is BAD News!

Silence is NOT golden!

                                     

Just because you get the news release done and out, doesn’t mean anybody cares!

I ran a small “News Release” workshop recently, and was reminded of how important news releases have become in the face of government-borne economic recovery impossibilities being shoved down the throats of struggling small businesses. When you can’t afford to advertise, you twist your message into news and release it into cyberspace.

Public and community relations are free

but not easy!

                                                                

The problem is that even after you’ve done a 100% perfect job of packaging what you want to say, the media people who get your release, simply don’t care. It has to suit their whimsy, sense of balance, and their boss’s mood… unless you’ve been holding hands and buying them lunches for years, and toss some advertising bucks their way!

To get around all thisyou actually do need to package your message 100% perfectly –format and content both. `It must be NEWSWORTHY.  Self-serving, salesy, promotional, and contrived releases get deleted and trashed in record time. Editors and writers and news directors are usually much smarter than the companies they work for.

You’re expecting free publicity. What you say has to make a difference for your recipient’s audience.

Every release needs a personalized, respectful, courteous cover note that thanks the recipient for her or his time and consideration. It also needs to make some kick-butt statement about what makes the attached/enclosed release important to the recipient’s audience. You need to know the readers and viewers as well as the editors and writers.

So, random “Dear Talking Head” notes? No.

Homework first? Yes.

 ————————————

 A while back, I read a blog post by Laurie Halter:

“The Press Release Is Dead.”

                                              

Don’t believe it. Especially from someone who still -archaically– calls it a “Press” release! (Though she happens to be a truly superb writer!). The point is she’s wrong.

It has simply become much harder to make news releases work, but for those who persevere and are willing to trade hard work and a tenacious follow-up effort for free exposure that is proven to be over ten times more credible than paid advertising, the return on investment can be great.

All of this of course assumes (I know, I know, a dangerous word) that you are prepared to be exceptionally creative in the manner with which you present your newsworthiness. Like a billboard or online banner, catchy short (six and seven-words max) headlines get results.

Your headline needs to attract attention, create interest, stimulate desire and –hopefully– bring about or promise action, along with offering some assurance of satisfaction. Just the headline alone? Yes, just the headline alone, in seven words or less!

The opening paragraph will ideally give the reader the who, what, when , where, why and how of what the release is all about, and do that in 3-4 lines of type. Open your release with your name and contact information (email address and phone number), and close with a standard block of descriptive “elevator speech” copy.

KEEP IT SIMPLE!

                                                            

Double check that the intended recipients are still employed where you’re directing your release, that they still spell their name the same, that they still have the same title, and that the email address/address is still the same. Media people live much more transient lives than most of us. One reporter I know changed jobs 3 times in one week!

If you are the boss, don’t expect miracles. Expect that the job is time-consuming, labor-intensive, and slow to get results (on the average, it takes 5-6 releases to the same person before actual news coverage is realistically considered. If your investment is backed by skillful writing and determined energy, you will get a return.

# # #

     Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

No responses yet

Jun 09 2011

It’s Patient Loyalty, Doc!

Businesses have customers.

 

Shrinks, lawyers and CPAs have clients,

                                   

But you, Doc,

                     

have patients!

                                           

—————–

If you have a doctor-friend in your life, you might want to share this post. Useful, straightforward “business” posts for healthcare professionals are not typically or readily available. You may also want to consider how these same dynamics apply to you in your business or non-medical practice.

———-

                                                                                        

So what, you say?  Here’s what: Given that healthcare has now become even less predictable (than the plights of business, shrinks, accountants, and lawyers) as we edge ever closer to that Obamacare precipice, you may already be starting to lose patients as you lose patience.

I mean, businesses, CPAs, and lawyers already see the staggering new costs handwritten on the walls. And shrinks? Eh, who ever knows about shrinks?  Anyway, it’s all about you, Doctor. You are being called on as never before to rise to the occasion and bite the business bullet. You must grow your practice in stagnant times

This means riding out the economic storms and going with the insurance provider flow even when all you want to do is practice medicine and be fairly paid for your expertise, training, experience, and compassion. Ah, but there stands Obamacare in your path! And you can’t get over, under, or around it. 

So, you’ve got to get through it!   

The only way to “get through” it –to survive and thrive in the next few months and years ahead– is to build and strengthen patient loyalty.

Patient loyalty is the single most critical component of practice growth, especially in hard times. It triggers increased  patient volume and stimulates referrals faster and more cohesively than any other factor.

———-

Here are the five key sets of values that determine success in acquiring and strengthening patient loyalty:

  1. Your professional skills, resource network, and “Google-ability”

  2. Your training, experience, and regional word-of-mouth reputation

  3. Your patient-centric care approach and reassuring “bedside manner”

  4. Your office staff’s abilities to communicate clearly and pleasantly, and to handle insurance reimbursement tangles quickly and simply

  5. Your effectiveness in managing patient support, diagnostics, and referrals

Notice that the first four value sets above are ones that you should control and/or that should rely almost entirely on you. The fifth one, however, depends on others. This distills down to the reality that you must first attack the first four and fully capture or re-capture them into your control before moving into value set five territory.

Why? So you can strengthen the area that’s not in your control by coming at it from a position of strength in the four areas you are able to harness.

Take a hard look at the ten qualifiers suggested in the first four numbered value sets above. Can you rate yourself a “9” or “10” in each? In which areas are you weakest? What do you need to do –specifically– to get to those ratings in each suggested category? Can you identify three steps you can take next week to lead yourself there?

When you can honestly give yourself those 9-10 ratings, move on to #5 above and ask yourself what specific actions you can take now to improve the ways you manage patient support, diagnostics and referrals. Are you, for example, using resources that keep you in case management control over each of your patients?

The farther away from Med School and Internship and Residency you are, the more vulnerable you may be to economic invasion, and the more important it becomes to self-assess on a regular basis. Quarterly works. It might be the most rewarding investment you can make in your practice . . . or the most costly one to avoid.

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Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Jun 08 2011

“I Almost Died!”

“Almost Dying”

                                    

is a GOOD thing.

 

                                                                                                                                                                                                                                                                                                                    

Uh, because…?

 

Huh? Hey, if you “Almost” died, then you didn’t, right? 

. . . which means you’re still alive.

Well, Glory Hallelujah!

                                                       

Like the baseball team that had to come back from being ten runs behind in the bottom of the ninth inning with two outs and one strike left, and –by some miracle– twelve straight hits, including a walk-off grand slam and two others, wins the game. How many times have we heard of being spared by being snatched from the jaws of death?

Okay, so we know that things like this happen in other places besides Hollywood, but what’s the payoff? A unique, new, more meaningful perspective on life is inevitably gained — one that was clearly missing when you woke up the day before you almost died.

The same dynamics apply to small business ownership and management.

For many entrepreneurs –particularly in the last two years of oppressive federal government controls, spending and taxation without representation– their businesses have also almost died.

                                                                   

Yet somehow, miraculous comebacks have been recorded. Even in the face of the Obama Administration’s (well-documented) every effort to refuse small business owners and operators the opportunity to make miracles happen. Even after having the pedestal of self-esteem and career accomplishment knocked out from under their enterprises.

And perhaps –to one degree or another– your own?

But somehow, for those who have returned to life, guts and gumption have prevailed. And here they are. Still breathing. Are you breathing?

What do we learn by almost dying?

We learn to value and appreciate more than ever what we’ve had (and still have) that we disavowed, disregarded, and just plain dissed.

                                                            

We discover people who we had no idea of before, riding to our rescue. We find that we still have a sense of ingenuity and a passionate drive to make our ideas work. Many find money and investors they never knew existed.

Many who have ventured or been brought close to the edge, to the brink of death, also find prayer and spiritual guidance that they might never have believed possible.

There’s something to be said for

reality bringing fantasy into reality!

                                                                                        

Suffering? No one –except for terrorist crazies and the ignorant self-indulged among us– wishes suffering on anyone. Yet all of us suffer for ourselves and our lives and our families as we do as well for our businesses. The trick is to choose to not get swept away by it, not wallow in it, not get so caught up in it as to miss the present.

That’s the hardest part. Letting go. Moving on. But small business owners and managers know this perhaps more than most because having your own business is like having another family, and it often feels like two lives are being lived. So, yes indeed, the trick is in fact choosing to go forward when it’s hardest.

Let’s close with the great quote by B. Olatunji:

“Yesterday is history.

Tomorrow is mystery. Today is a gift.

That’s why it’s called the present.”

                                 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Jun 07 2011

Healthcare Wealthcare

Small Business

                                 

 Must Rise Again!

                                            

Mandated healthcare on the horizon means overwhelming long-term expenses for small business as well as families and individuals who are not illegal immigrants or who are not sponging off government giveaway programs. (Legitimately handicapped and legitimately unemployed, a clear minority, are among those who truly need help.)
I’m referring to the quiet majority of government program beneficiaries, the ones who know who they are and who know better than to make waves.

The ones who think they’re entitled.

The ones the rest of society are paying for, and will be paying for at brain-rattling increased amounts as we get closer and closer to the Administrations “share the wealth” healthcare debacle.

Well, perhaps I shouldn’t be so presumptuous. After all, there certainly are some people out there who believe in and are heavily invested in every form of globalization and “greenery,” who can barely wait to throw their money out the window for passing vagrants to grab and run to the nearest cigarette and liquor stores.
Oh, but you don’t understand, a liberal-minded neighbor told me in defense of those who love the tax and spend mentality that fuels globalization and all those “sustainability” efforts. Without sharing the wealth, I was told, folks like those you describe would turn violent to get their smoke and drink fixes. It’d be like living in a Steven King novel.

(and then came the great afterthought following a “Tsk, tsk” pause):

Besides, they’ve had terrible lives; who can blame them?

Y’gotta be kidding!

                                                          

First off, we choose who we are and we choose how we behave and think and no one’s a victim of the past unless she or he chooses to be. Poor potty training at 3 years-old has no bearing on success at 13, or 23, or 33, or 43. or… 

Cesar Milan (“The Dog Whisperer“) was born in Mexico and raised into the depths of poverty and despair. Yet he battled his way to Los Angeles, learned English, earned his citizenship, found honest work, and has made great contributions to society while earning millions of dollars, and a household name among the world’s dog-owners.

What, you need more than one example? I could fill this blog for the rest of my life with stories like his.

The point is that giving opportunities to those who don’t choose them, want them, or show willingness to earn them, simply breeds dependency. This may be something the control-crazed Obama Administration actually seeks, but a healthy attitude, it’s not.
So what does this have to do with small business? my neighbor snorted.

Sharing the wealth with those who are unwilling to “earn their keep” stimulates unemployment.

Why work if you can eat for free, sleep for free, go to school for free, get medical care for free, even get cash (our hard-earned tax dollars) for free?

Hey, life is great, ain’t it? So who cares about jobs?

GREAT incentives for small business, huh?

                                     

This isn’t all about whining, anger and complaining. In fact, none of it is. I’ve worked more hours in my lifetime than most people live. And I’m not resentful of those who figure out how not to work.
I am disappointed that I was ever so dumb to think that government would never double-cross our Constitution, that anyone with enough power could turn serving the people of America into a private power play for serving himself at the expense of us all, and especially at the pronounced expense of small business.
Because it’s small business that built and grew America.

Small Business

(Remember there are 30 million of us!)

Must Rise Again.

                             

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Jun 06 2011

It’s about “TRUST”!

No, No, Mr. O . . .

                                        

America’s economic

                                                                     

mess is NOT simply

                           

“a bump in the road”!

                                       

                                      

It is an issue of TRUST.

 

Here’s the bottom line, right up front:

                                                            

I believe you have proven your self and your ideology (over common sense and genuine citizen need) unworthy of my trust, my children’s trust, my grandchildren’s trust, the trust of America’s military, the trust of America’s healthcare professionals, and –among others– the trust of America’s business owners, operators, and managers.

So, without trust, the question becomes: Why should we create new jobs only to get higher taxes? What reason have we to believe that taxes will not be raised again to even more crippling levels? Your word? I don’t think so. Some meaningful tax incentives for new small business job creation? Bring ’em on!

 ——————————–

You have put tons of tax dollars where they don’t belong:

  • In the greedly hands of over-the-top unions and States whose votes supported you.

  • In the incompetent hands of corporate giants and government agencies, neither of which creates new jobs that are REAL.

  • And in the frivolous hands of social programs you apparently value above weather-disaster victims in “Red States,” and the interests of free market competition businesses that are struggling to get free from government choke-holds.

_______________________
                                                                        

You’ve been putting BandAids on a gaping wound and have not stopped the bleeding, yet you persist in doing everything possible to squash small business, the nation’s only source of real new job creation and our only hope for turning the economy around.

You have demonstrated repeatedly that you have not even the slightest understanding of business or of how to undo the economic disaster that –in your relentless efforts to hold socialistic values above the financial survival of those you were elected to represent– you exacerbated. You have proven unworthy of the peoples’ trust.

You are plunging us into yet another (deeper by all appearances) recession. And –to make matters worse– your steadfast refusal to own up to the fact that every single attempt you’ve made –arrogantly and obstinately in the face of what knowledgeable businesspeople the world over have advised– has failed miserably.

Yet your oratory claims progress when every American with a brain realizes there is none. 

                                                       

I laughed hysterically today, at hearing the White House quote that America’s economic disaster “is a bump in the road”! (Of course, I was wishing it was laughter that was triggered by funny stuff instead of the sense of panic that crawls under the surface of every business owner’s skin!)

It’s all about TRUST, Mr. O. You haven’t earned it; you don’t get any. Why should any business owner (and there ARE 30 million of us, regardless of what your warped numbers show) trust you in urging to create new jobs when we know you will immediately raise taxes on those who do create new jobs. Truth? Of course you will.

Do you think we’re stupid?

                                                                               

Oh, and it’s also hard to not mention that following the “bump in the road” comment, came yet more undermining-of-reality: a declaration by Ms. Pelosi that “if not for the Obama Administration, things would be even worse.” Now THAT is truly laughable!

 Lest we forget:

It was you who inherited an economic molehill

and made it into a mountain of financial disaster!

                                                                                          

A 3-year-old can connect the dots: It’s the Obama Administration that’s made and continues to make the economy worse. Why is it so incredibly impossible for you to face facts, own up to your errors and move this country forward by honoring the input of small and mid-sized businesses and their owner/operators.

They know how to solve the economy. You don’t. Will you persist in pretending until the week before Americans rise to make a difference on November 6, 2012? That may be too late, even for you!

                                               

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Jun 04 2011

Moments of No Return.

Your salespeople may be

                                                         

costing you more

                           

than sales!

                                            

 

Not unlike a new puppy, new (and old) salespeople who aren’t trained properly are likely to mess things up. In the end, they’ll cost you more than sales. Remember it’s your name, your image, your integrity, your authenticity, and your reputation on the line every time one of them opens her or his mouth or taps out a keyboard message.

 _______________________________                                                     

For your (actual, but names changed) Scenerio Pleasure . . . 

“Good Morning.Thank you for calling B. Bigg Sportswear. This is Sally. How may I help you?”

“Hi, Sally! I’m Larry from LLL –that’s Little Losers Limited– and I’m looking for B. Bigg, please; can you connect me?”  

“Er, no, B. Bigg is not here. In fact, ther…”

(Stepping on the end of her sentence) “Well when will ‘B.’ be back?”

(Realizing she has a sales spammer on the line, and smiling, since “B. Bigg” is a fictitious brand name) “Oh, eight and a half weeks!”

She chuckles and starts to explain that she’s kidding, but Larry interrupts her again . . .

“Alright,well, since I met with B.Bigg downtown there the last time I was in the area, I’ll just call back then; no need to leave a message.”

“Right.Well you have a nice day, Larry from LLL!” (now laughing to herself as she hangs up since –on top of there being no B. Bigg– the “town” has only 450 residents in it and the only place to meet is the gas-station-convenience-store).

Sally can’t wait to tell Mr. Star (company president, and retired world-class athlete with lots of industry connections) about the call. He will no doubt comment on how befitting Larry’s company name is.

_______________________                        

We all know about no such thing as a second first impression, but how often do we take the trouble to monitor the first impressions our salespeople are putting out. Appropriate, targeted, perceptive training short-circuits these “moments of no return.”

So, what’s the solution? Be –and stay– on top of your salespeople until you are confident that they are representing you and your business in as professional a manner as you want them to. This doesn’t mean “get on their case.” What it means is to make sure you provide them with the proper training (and re-training) and support — ongoing!

In life and work,

one-night stands never work!

                                                                             

A bad economy is not a legitimate reason to slack off in this pursuit. Just consider where you’d be without sales and with a bad reputation. Reinforcement at every level is critical in sales management.

If you are too busy owning and operating, or if you’re just not cut out to be a sales manager, go get one. Get the best person you can find –NOT the best salesperson — the best sales manager.

Great Salespeople Do Not

Make Great Sales Managers!

                                                          

Some outstanding resources you can count on to steer you in the right direction:

Doyle Slayton www.SalesBlogCast.com

Jonena Relth www.TBDConsulting,com

Meredith Bell www.YourVoiceOfEncouragement.com  

 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

No responses yet

Jun 01 2011

How Much Is “Too Much”?

“We are in an information-

                                       

overloaded society.

 

“Most people receive more information from just their smartphones in a week than their grandparents received in their entire lives.”

                           

        ———– Bestselling Author David Baldacci from his newest novel, THE SIXTH MAN www.DavidBaldacci.com

 

I’m often asked about having done both, and continuing to do both, and can assure you that owning and operating a small business is not the same as writing a book. The commissioned memoir I recently completed and published privately, entitledGOOD LUCK!” is summarized in the following 25-word “logline” synopsis:

“Steamshipped away, Hitler to Manhattan, 15-year-old Ernst delivered newspapers, farmed chickens, enlisted…  WON medals, citizenship, Holocaust bride, Delaware leadership, White House prominence, and business fortunes.”

                                                               

That brief description was distilled from the 230-page book. The 230 pages came from more than sixty jam-packed file cabinet drawers and a dozen storage bins, a stack of videotape interviews, and many thousands of photographs, plus over thirty hours of personal interview notes and another 50 hours, at least, of online research.

I’m now working on another commissioned memoir for a totally different kind of business leader. But it’s the same thing. The cutting away process is like being a sculptor, and not always fun. But there is no other way to do justice to representing a lifetime of accomplishment.

Running a business?

Fly by the seat of your pants!

                                                             

Leave it to the corporate biggies to drown themselves in research. They’re all busy justifying their existences, preoccupied with their own company culture memoirs, while entrepreneurs trial-and-error-and-adjust themselves into small business success, innovative product and service market approaches, and meaningful new job creations. 

I do both (entrepreneuring and writing books) because straddling the two different worlds is challenging to me and because I enjoy the unique opportunities ignited by having one foot in research-based writing and the other in creating new business directions, revenue streams, marketing programs, and sales channels.

Here’s what I see: The bigger the business, the more information-overload there is, and the more of a sculptor one needs to be. The problem is that the pace of life and today’s instantaneous global access forces even an information sculptor to work quicker. So the end product may not always be one of quality as much as one of expediency.

Who spans this gap, covers up and rises through this mad rush? Who leads the way to economic revival? Certainly not those lumbering, top-heavy corporations filled with people trying to cover their butts and write their make-believe life stories as if they were nonfiction.

Your small business is what it is. Avoid the temptation to over-burden it with too much information and too much analysis. Keep hold of the reins, but let it –and your people– run free! At least until it gets so big and successful that you need to ask yourself:

Hmmm, how much IS “too much”?

 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 26 2011

Threaten Your Critics?

Just imagine that someone

                            

doesn’t like your business

                             

(I know, I know, but it is possible!) 

 

So you get criticized. Then what? Right, you do like any normal red-blooded American: you threaten to terminate your critic.

I mean, after all, it’s dog eat dog out there, an eye for an eye thing. “I don’t like what your business has to say!” or “I don’t like the way your clerk looks at me!” POW! BAM! Blow ’em away! Threaten. Great PR. Guaranteed to win you customers. Oh, and what a fabulous example it sets. Reputation suffers? Who cares. You got even.

Anger wins!

It would almost be funny on SNL, but from all I can determine, this knee-jerk reaction is unfortunately coming from that un-leader-like icon of hope and change: The Great American Dream himself, Mr. (ta-ta-ta-ta-tah-tah) Obama. Are you ready? This news is completely off the charts. If you have a website or blog, you might want to be sitting.

 —————————————

Bloggers and websites critical of Mr. Obama are now reported as being targeted by the White House for something akin to “shape up or ship out” ultimatum warnings.

This news, according to a post filed online yesterday by Messrs. Doug and Joseph Hagmann.

(Doug is at Director@HomelandSecurityUS.com and Joseph is at JoeHagmann24@aol,com).

The two reportedly run a private investigative agency specializing in surveillance and counter-surveillance operations focused on terrorism activities. Their article was headlined in the Canada Free Press Daily Mail.   

According to the Hagmann’s, the Obama “online rapid response team,” created as part of the 2012 re-election campaign is “headed by… Jesse C. Lee, 31, of Tacoma Park, Maryland” who has been “tasked specifically with quashing any Internet articles and news critical of Obama.”

Lee, says the article, has initiated his activities by opening an official White House Twitter account featuring an image of “The Terminator” which sends a threatening message to anyone critical of the Obama Administration, and “a signal that unfavorable reports about Obama and his reign will be dealt with much more aggressively.”

Oh, and by the way, while such activity in the past has been the province of and at the expense of the National Democratic Party, this time, report Doug and Joseph Hagmann:  Mr. Obama has elected to keep costs and control “in-house” and under the jurisdiction of the White House Communications Department.

In other words, Lee’s “Terminator” services

are being paid for by the American taxpayers.

                                                                      

That would be like charging your customers/clients/patients an extra percentage tacked on top of whatever they pay for your products or services to pay for a hatchet man to come back and threaten them with extinction if they dare to criticize you or your business. Oh, joy! What a world this is. You can’t make this stuff up.

So now what? What on Earth could top that? I’m sure something will.

It’s bad enough to have a man that so many well-intentioned people were led to believe would be a great leader, only to find out that he is the absence of leadership.”

Besides being a one-man small business wrecking crew, his meddling is managing to screw up the corporate world as well. We the people are over-taxed and over-regulated at every turn. Mr. Obama continues to spend money far beyond America’s means at a terminally reckless rate. Could you do that with your business? Your household?

Make A Difference! TUESDAY, NOVEMBER 6, 2012

                                                      

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

No responses yet

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