Archive for the 'Economy' Category

Feb 14 2010

Love is a many splendored thing…?

If your Valentine list

                                                         

doesn’t include your

                                       

business, get some

                                                 

marriage counseling, 

                                  

or get out!

                                                                                         

     Why? Because –first of all– if you own or run a business, you’re married to it. Second– nobody else can love your business for you. And if you’re not head-over-heels with it, your options are slim. You stand to bring it and/or yourself and/or your family tumbling into the kind of abyss that one might expect only to see in a Harry Potter movie. So get up or get out before you get whacked!

     Results of a new 2010 survey by the highly esteemed and credible The Conference Board, as reported in the Corporate Communicator (subscribe free to this great newsletter at www.bonmotcomms.com) show that only 45% of Americans are satisfied with their work…the lowest figure in 22 years!

     In other words, small business owners and managers are now facing big business problems. If The Conference Board findings are correct, and there’s never been any reason I know of to doubt their studies, those of you with 100 employees, have 55 unhappy employees; if you have 20 employees, 11 are unhappy! That’s an awful lot of discontent under one roof (especially if you don’t love your business)! 

     Whether little thumpity-thump hearts fly into the air when you think about your business or not, this 45% figure still spells disaster. It still means the odds are that a majority of people in your company are dragging their butts around, collecting paychecks and benefits from you for doing only the amount of work that’s necessary in order to collect paychecks and benefits from you.

     “Yeah,” says you, “but I can’t pay out any more than I am right now!”

     Ah, but –believe it or not, and EVEN in this economy– money is not always what turns frowns to smiles and negative attitudes to positive ones. Of course paychecks and benefits are important, and even more so where cutbacks have been necessary. But here are some proven solutions you can try, or use to prompt your own versions:

  • Do everything you can to help employees be more a part of decision making (particularly as it impacts how they interpret their individual job responsibilities) 
  • Empower employees to exchange more job-productive ideas with one another
  • Promote greater pride in employee workmanship
  • Publicly acknowledge all over-the-top efforts (regardless of whether they succeed or fail) with small frequent rewards

     Selecting something to target from the above list should get you off on a better foothold if your business marriage has been faltering and all you’ve been seeing is stars and corkscrews spinning away from the tops of disgruntled heads.

     And if you still truly love your business and can’t stand the thought of divorce or separation, try cherry-picking off the above list anyway. It can help enhance your Valentine’s Day message to your business and will get you a whole lot further than expensive roses or candy. <3 <3 <3 <3 (uh, right: sideways hearts that the blog won’t let me close the spaces on! Cheers!)    

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Feb 02 2010

Your Business’s Psychological Health

Is Your Business

                                      

A Headcase?

                                                                              

The word therapy may sound ominous to the business mind. It evokes the specter of illness, or worse, of craziness. That should not be. Therapy is part of education. Therapy teaches us through personal experience about who we are and how we became that way. Therapy teaches us how personal responsibility plays a role in who we are. Therapy teaches us how we relate to others and how important other people are in the conduct of our lives. And therapy helps us claim our freedom and take charge of our lives. These are all elements of growing up and getting a complete education.”

–Dr. Peter Koestenbaum, in his groundbreaking book of 1987: The HEART OF BUSINESS
                                                                                                 

     If this seems like a strange and out-of-place subject for you, let me assure you that it is extremely relevant. Why? Because every business –like every human– has problems to solve that have been created and nurtured internally. And, more often than not, a great many of these are denied and consciously or inadvertently glossed over by the boss.

     If you were to distill down all my years of diverse career experiences into one defining function, it would be that I have been a reality therapist to businesses. Powerful corporate executives, entrepreneurs, sales and healthcare professionals alike have called me in the middle of the night, reduced to tears. They have called on the verge of lighting fuses to blow up their businesses.

     I’ve seen business temper tantrums where filled file folders, office equipment, and even scalpels were flung in rage across offices and into doors. Because businesses that needed therapy, that were being run by owners and managers who refuted the need for it, had no place else to bury upsets but inside the troubled stressed-out minds of their leaders.

     Every person and every business, I believe, can benefit by some degree of professional therapy engagement at some point, perhaps continuously, in their lives. Therapy need not be as threatening or embarrassing as Hollywood would have us believe, nor as intimidating as the naysayers around us claim.

     The truth is therapy can be extremely enlightening, masterfully empowering, and a magnet for improved mental, physical, and emotional good health — the secret keys to increased sales!                  

     It may be useful to pause here and be reminded that the feelings of being threatened, embarrassed, and intimidated –like those feelings of enlightenment, empowerment, and improved health — are all behaviors and all behaviors are choices. Why choose negative over positive? Because of some fear? If the fear is not genuine, realistic, and physical, it is imagined; it is fantasy; it is also a choice!

     Many businesses fail because the leaders operate under a self-fulfilling prophecy that a business is beyond repair and nothing can be done to save it. The economy. The bank. The landlord. Lousy sales. Lazy employees. Products or services without real benefits or competitive advantages. No future. Poor track-record. They fail.

     The fix? Hire an informed, experienced, fresh, outside perspective to shrink out your business and coach your leaders.

     Savvy business owners and managers recognize that the business needs to be considered a living, breathing organism, and treated as if it were a separate individual entity apart from the paperwork, computer files, and physical workspace.

     In this context, business therapy can be a healthy and productive intervention capable of turning problems into opportunities. The distance from survive to thrive is measured in receptive leadership that’s willing to explore and innovate.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

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Feb 01 2010

Customer Service 2010

“GIVE ‘EM

                              

 THE SCREW!”

                                                                    

CUSTOMER: “Could I please get an extra screw or two for mounting the brackets that go with the sets of decorator shelves I just bought? One was missing last time and I wasted hours looking for an exact match.”

HARDWARE CLERK: “Sure, Honey, but they come in little six-packs, and it’ll cost you an extra buck and a half.”

OWNER/MANAGER (who overheard the exchange): “Give ’em the screw, Hazel!” (Then whispering to her: “The whole packet only costs us 75-cents and this man just spent $300 here!”).

The happy customer leaves with his free six-pack of screws.

OWNER/MANAGER: Listen Sweetheart, I appreciate you wanting to charge for all our products, but sometimes it’s best to just give people the little extras they ask for, as a courtesy…like the sample cheese and lunch meat slices at the deli. In this case, y’just give ’em the screw and he’ll remember us longer; he’ll send his friends; and he’ll come back again. And, then, maybe you get a raise.”

     Customer Service 2010 means standing on your head and tap dancing on the ceiling if it makes the customer happy! Does YOUR business sport hand prints on the floor and tread marks on the ceiling? Why not?

     What possesses business owners and managers to add “Handling” fees to shipping costs? Isn’t handling part of the job people are paid for… to get merchandise from inventory, and then wrap and ship it?

     And, by the way, why is this service added to the purchase cost and charged separately? And why’s it always a whacked out amount? A $19.95 item I bought recently had $6.95 added for “S&H” so the under-$20 product ended up a dime short of $27! I sent it back.

     I thought car dealers were struggling. So why do only luxury car dealers pick up and drop off cars to be serviced, and go the extra mile to wash the car before returning it after servicing?

     What right do restaurants have to decide what tipping percentage to charge for parties of six or more? If service is lousy, the percentage is the same as if it’s great? Is it just me or do other people believe you should tip routinely for routine service and exceptional for exceptional service? If the party of 8 or 10 or whatever is going to produce X dollars for a foodservice person regardless of whether she or he rates a 1 or a 10, why should the person care?

     “Slop that food on the table, Mable, and don’t waste time being nice; you’re gonna get paid the same regardless. Spend your energy instead with those four old men trying to impress one another; You’ll get more tips out of them if you kiss up enough!”

Does your business give customers the screw?

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon KindleGreat VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

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Jan 31 2010

Are You Singing Your Sales Song?

What music

that you hear

catches in your throat?

What piece of music, musician, vocalist, group or recording gives you goosebumps? Chills up and down your spine? A tear to your eye? Something catches in your throat? How does that happen? What emotion does it raise in you?

What or when or where or whom does it remind you of? How does it do that? Words? Instruments? Violin? Flute? Harp? Sax? Drums? Bagpipes? What about composition? Arrangement? Set and setting? Performers? Charisma? Rod Stewart? Taylor Swift? Bach? The Eagles? Satchmo? The Beatles? Joni Mitchell? Bing Crosby? Pavarotti? Judy Garland? The Supremes? Sugarland?

Listen, you’re a sales pro or you’re the boss of your business, right? So is it not true that you also earn your pay every day by going on stage, stepping into the spotlight, and singing your business sales song?

[“All the world’s a stage” you know. Shakespeare told us so!]

Well, okay, maybe you don’t exactly “sing” your spiel, but you do give it a special spin, true? And how much do the ways you present yourself to others capture the ingredients that you think others use to somehow catch what you hear in your throat?

Have you noticed yourself losing some steam lately? [Well, don’t beat yourself up. You’d have to be a monk or a hermit to not be suffering some wear and tear from this economy]. The point is that great music is delivered with great energy and great enthusiasm.

So are great business sales pitches.

You have a great song to sing about your business — benefits, values, innovation, features, employees, commitments, track-record, service, trust and integrity — are you delivering these messages with great gusto … or just slogging along?

Are you remembering that every encounter every day with every person is an exciting and unique new opportunity to create sales? Are you singing your sales song to employees and customers? To suppliers and associates? To prospects?

(Prospects! I mean, consider this: who isn’t a prospect? Even if you’re a Swiss Screw Precision Manufacturer cranking out precision metal microchip connection parts not much bigger than the head of a pin, and you sell them almost exclusively to government rocketship scientists and Silicon Valley muckity-mucks, you never know who knows who! Never. You never know if the person standing next to you at the railroad station, the airport, the grocery store is the cousin, uncle, mother, or best friend of one of those rocket or Silicon guys.)

Bottom line? You can never (well, hardly ever) be too enthusiastic about your business and what you sell, and why what you sell is so great because of what it provides in the way of benefits! I keep a reminder postcard on my desk that Kathy and I once got from dear friend Judy Vorfeld which is headlined:

“Enthusiasm is the electricity of life”

…followed by the notation:

“Knowledge is power, but enthusiasm pulls the switch.”

Just a small idea, but how about making every encounter you have tomorrow be a “Make-it-a-most-important-person-to-ever-hear-your-sales-song-day”? What have you got to lose? You might even be inspired to try it again on Tuesday. Ah, one final word to keep on the front burner as you make your grand entrance and repeat your performances: GENUINE.

Thanks, Judy!

[Visit Judy at  http://www.ossweb.com (her blog) and her wonderful free e-zines Communication Expressway www.ossweb.com/ezine.html and Webgrammar http://www.webgrammar.com]

# # #

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Jan 28 2010

The State of The Small Business Message

No, we’re NOT past the worst,

                                                   

the job creation plan’s a scam

                                            

…but yes, you can still thrive!

                                                                                                                                                    

Here is The State of Small Business Message:

WORK HARDER, NOT SMARTER!

                                                                                                                                  

     Let the giant freshly-bailed-out corporations with taxpayer-dollar-supported operating budgets do all the “SMARTER” stuff. They did, after all, manage to get themselves financially stimulated, so they must be smarter than small businesses.

     And let us, the small businesses of America, simply not be stupid. Let us not be duped by grandiose, self-serving pep-talks that don’t walk the talk. We cannot choose to waste time and energy dealing with those down deep, fraudulent attempts to force-feed us bone-crushing defeats while patting us on the hands and telling us how great everything is going to be.

     Oh, sure, government should be rewarded for creating jobs, even though the jobs to be created are government job creations for government-funded projects being paid for with loans borrowed against our tax dollars? Does that sound like an economic recovery plan to you? It sounds like digging a deeper hole to me. Would you do this with your own business?

     But we can’t fight that without giving up our businesses and our lives to do it. We need to cast this misguided naivete aside and just get on with making our businesses work. Yes, that’s hard. And no, we’re NOT out of economic bad times; we have NOT turned the corner; things are NOT getting better. If you think otherwise, just look around you, and listen…

     But the good news is that, YES, we can survive and thrive. It means doing things differently. We need to not worry about rising above our nation’s financial mess and bureaucratic free-spending incompetence, and instead to concentrate all of our energy and attention on making our own businesses work better.

     That means we must accept the fact that to truly make a difference, we must work harder. Here’s one small example:

     If you can get yourself to work just 15 minutes earlier than usual and leave just 15 minutes later than usual everyday, you will be adding as much as 2.5 hours a week, which equals 10 hours a month, which translates to 125 hours a (50-week) year, which equals more than 15.6 extra full 8-hour work-DAYS a year. Uh ~~~ 3 WEEKS!

     What could you accomplishfor your business with those three additional weeks? How about if everybody in your business agrees to donate just 10 minutes a day of early arrival or stay late time? Hmmm. What else does that make you think about? 

     When you work harder, you lead by example, you attract more sales and referrals, you get more organized, your customers and suppliers will respect you more … and you’ll probably play harder too! You’re already working harder? Keep it up! It WILL pay you back!   

Visit Hal’s Guest Blog Posts

Comment below or Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make Today a GREAT Day for Someone! 

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Jan 27 2010

Are You Growing Your Business Or Killing It?

Are You A Cereal Entrepreneur

                                                  

Or A Serial Entrepreneur?

                                                                       
Special thanks to Doyle Slayton at www.XOOMBI.com for the inspiration   

                                                                                                                                          

In case no one’s put their hand on your shoulder and whispered in your ear for awhile: Psssssst! Life (even business life) isn’t about being a serial killer no matter what you do with, for, or to yourself!

     Think you could name a few prominent athletes, a few Hollywood types, a few businesspeople (maybe even a cousin?) who’ve overplayed their killer instincts and thinking they could do whatever they wanted — whenever and wherever they wanted — to the point of crashing their lives into a wall? Daily news reports will help joggle your brain.

     Serial Entrepreneurs are no different. They charge from one venture to another with nothing in the cross-hairs of their sites but dollar signs. And they simply don’t succeed in life. Thankfully, these profiles are not the majority.

     Unfortunately though, when economic times are tough, there’s a mad rush into the marketplace from those who’ve been cut out or cut back at work to think the grass looks greener on the work-from-home side of the fence and they will typically hurry into a venture they’ve convinced themselves looks promising and plunk their savings into a startup.

     Most of these gold-rush fever serial types will end up making their situations worse than when they started. Why? Because growing and running a business is physically, mentally, financially, and emotionally exhausting. It’s a total brain drain (not to mention the slimming of your wallet).

     I wouldn’t trade it for the world, but I’ve learned as most do, the hard way.

     Fortunately, most entrepreneurs act instinctively on their burning desires to achieve something of consequence with the ideas they usher into the marketplace. Getting rich on an idea is not the reason for the pursuit. Making a difference is what counts. Making something happen. 

     If you’ve been fortunate to have inherited entrepreneurial traits, or have learned them from experience, a friend or family member, or through a legitimate hands-on training or academic environment, Bless You! Why?

     Because YOU are one of the people destined to make a difference in both the world and in this economy. YOU are one of the people most likely to build your idea to the point of creating new jobs. And YOU are one of the people who will lead your followers to achieve.

     How can you tell if you’re cereal material or serial material? Do you like to taste a little bit of everything? Experience a lot of different business flavors? Are you challenged by that? Do you thrive on taking an idea and seeing it all the way through to the end?

     Or are you just out to make one quick killing after another? If you answered yes to the last question, be honest in asking yourself if you have a track-record of being realistic.   

# # #

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

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Jan 24 2010

Click Your REFRESH Button!

Step Back From Your Business.

                                                                                                         

    When’s the last time you clicked your own “Refresh” button? After bursting out of the New Year’s gate, it’s only natural to get a little weary rounding the home turn, headed toward Valentine’s Day! But NOW is the perfect time to adjust your course and your attitude about the course that you’re on (this, btw, is not an endorsement of happy hour).

     You already have your goals. And they’re specific, flexible, realistic and due-dated. Your new value-added products and services are off to a good start. Prospective customers are filling up the sales pipeline.

     Cutbacks haven’t left you with as many disgruntled employees as you imagined and most, in fact, have been rising to the occasion. Your marketing programs are working off sparser budgets and dipping into some unknown territories.

     You’ve innovated the innovations and things feel okay.

     Well, don’t shoot the messenger, but guess what? If things feel okay:

A) That’s not good enough. Maybe “okay” would have put you in cruise control a few years ago, but not in this economy, and not in this supersonic-tech-paced lifestyle. Things have to feel a whole lot better than “okay” to survive and thrive.  

B) A rolling stone gathers no moss (Thanks, but no — I didn’t make that up. Actually, my version has always been “Some action is better than no action”!). The point is to save the lounge chair and iPod for vacations and retirement. 

My friend Kevin Bousquet who runs www.InterlakenInn.com — a GREAT place for meetings — once said about tending to management transparency (as Jonena Relth calls it at www.TBDConsulting.com): “There’s plenty of time to sleep when you’re dead.”  

C) Do the 10-minute escape-to-reality thing, and in all probability you’ll surprise yourself. It’s not hard; in fact, your 3 year-old will help if you get stuck. Ready?

1. Step back from what you’re doing, clean off your eyeglasses (or take a couple of deep breaths http://bit.ly/Bb1Tw while you press gently against your closed eyelids for ten seconds), and

2. Take another nine minutesand 50 seconds to clean up, straighten out or rearrange something in/on/at your worksite that will help you be more effective.

3. One last step back, away from what you’ve just done. Another deep breath can’t hurt. And look at what you’ve just done. Critique yourself. What did you just learn about your self that you can apply to re-energizing and adjusting the course you’re on? Who can best help you?

What are you waiting for?  What are you waiting for? What are you waiting for? What are you waiting for? What are you waiting for? (Valentine’s Day is on the way!)

Hmmmmm? 

……….Visit Hal’s Guest Blog Posts………. 

GOT A SICK WEBSITE?> @http://bit.ly/6iYe6g 

WHAT’S YOUR T-SHIRT SAY?> http://bit.ly/7K0s4a

 LEADERSHIP SEARCH?> 12/30 @http://bit.ly/XhN1h

 DOES NO BEAT MAYBE?> 1/6 @http://bit.ly/74qlG5

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Jan 17 2010

STOP SAVING ON ELECTRIC!

STOP THE GOOD

                                       

GREEN CITIZEN B.S.!

                                                                                                               

     This past week, I passed a dozen retail stores at night with their electric-lighted signs shut off. My opinion? Sheer stupidity that will end up as self-fulfilling prophesy. [My opinion? Nighttime or otherwise, “A business with no sign is a sign of no business!”]

     One major mall-anchor department store I went into had the escalator to the second floor turned off. “Well,” an ernest young employee I asked about it, told me, “we haven’t had enough shopper traffic since the Christmas rush to warrant the overhead costs. At least that’s what the boss told us.” [My opinion? Idiotic, panicky, self-defeating, misguided management.] 

     A retail warehouse shopping club I visited last week had half their lights off with a placard at the entrance explaining that they were “practicing energy conservation and good citizenship by not being a drain on community electric supplies.” [My opinion? That’s B.S.!]

     Pretty opinionated, huh? Well somebody’s gotta do it. Why not me?

     What’s happening here is that businesspeople who should know better have simply stopped thinking. They are all examples of smokescreen public relations, and of admitting that they have run dry on the kinds of innovative thinking that must emerge as pervasive in business today to survive and thrive in this lousy economy.

     “Lousy” economy? Yup. (Sorry; don’t shoot the messenger!) It is frankly not getting better any time soon (until GENUINE small business job creation incentives exist, and with all the token lip-service plans afoot, plus a zero-experienced government running the show, it’s going to be quite a while!).

     Unfortunately, the environment has become a scapegoat excuse for many businesses to cut back on expenses. It’s ludicrous to think that electric lighting cutbacks are substantial enough to offset the reality of lost business, or to think (and proclaim no less) that lower electric usage is benefitting society, and that customers should applaud shopping in the dark and hiking up stationary escalators.

     Here, ladies and gentlemen, is what’s at the heart of this blog message:

                                                                                   

Utility cutbacks do not produce sales!

                                                                                        

     Sales are what make business go. Sales are what stimulate small business to create jobs. Some may think it sounds good, but the truth is that GREEN is OUT right now. No one — outside of a ten-minute ring around Washington, DC, or Hollywood, cares. Show people how they’ll benefit by your products and services, and don’t allow others to make feeble excuses for their own incompetency in value-adding and catering to customer service initiatives.

     Or let your people focus on cost savings instead of sales … and die on the vine.

# # #  

 LOOKING FOR LEADERSHIP? See Hal’s 12/30 Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBESee Hal’s 1/6 Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

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Jan 12 2010

DELAY is for lawyers, not entrepreneurs!

“Even if you’re on the right track,

                                

you’ll get run over

 

if you just sit there.”

–WILL ROGERS 

     Well, isn’t that nice? We just lost all the lawyers who regularly visit this site (probably at least 3!) when they saw that this was going to be an encouragement-to-act presentation.

     Lawyers are, after all, heavily invested in maintaining the status quo, in creating and fostering delay. Trying to get an attorney to read about the need to take action steps is like trying to get a chiropractor with back pain to visit an orthopaedic surgeon (or vice versa!).

     Will Rogers was the right voice for entrepreneurs. Nothing speaks louder than action. And odds are almost universally that when in doubt, some action is always better than no action. The important thing is to stay flexible as you act… whether it’s on the football field, the factory floor, your website or in the middle of a customer sales pitch.

     Taking action — as in business decision making, customer service, sales pipeline pursuits, marketing, value-adding to products and services, opening new revenue channels, strategic planning, stimulating productivity. and designing innovative management approaches — is the true mark of leadership.

     Nothing is gained in business by waiting. Not any more. Not in today’s lightning-paced world of communication, not in this economy.

     Does moving forward before you have all the information you think you need, make you feel nervous and prompt you to worry about outcomes? Okay, truth: You are not alone (A) and as Henry David Thoreau once said, “All we ever have is limited knowledge” (B), so use what you know to determine and update and act.

     Short of a life or death decision (which, thankfully, not many of us are called on to make very often), if your action turns out to be wrong: Stop the train at the next station. Get down onto the platform. Brush yourself off. Collect feedback. Listen. Get your bearings. Get onto the next train. Just keep moving.   

# # #  

 LOOKING FOR LEADERSHIP? See Hal’s 12/30 Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBESee Hal’s 1/6 Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

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Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon KindleGreat VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

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Jan 10 2010

ENTREPRENEURS MUST PRODUCE SALES

Just because you’re a hotshot,

                                                     

don’t blow off doing your homework!

                                                                                    

      I recently noticed two free-standing specialty coffee kiosks gone from two strip mall parking lots I regularly pass. The business owners — a franchise I believe — are no doubt fretting that they made a bad investment decision, probably blaming the economy. 

     But the truth is much more obvious. They simply didn’t do their homework. They thought they had an idea that was so spectacular that it would work anywhere: Starbucks-style coffee on the go at drive-up booths in busy shopping areas. You do know the word “assumptions” is spelled “T~R~O~U~B~L~E” ? Apparently, they did not.

     What they overlooked (by not doing their homework) was that you can’t set up shop for a retail establishment of any kind that specializes in expensive, exotic coffee in shopping areas (no matter how much traffic) that boast boarded-up storefronts and are primarily frequented by welfare and food stamp recipients, in a poverty-stricken state.

     Even in good times in a rich state (are there any of either of these left?), to charge $3-$6 for a cup of coffee-to-go approaches the cusp of gouging, and is best left to major parkway service centers and sports stadiums where captive audiences will pay the piper. 

     So these owners knew they had high-traffic areas, but never checked out shopper profiles. And even this would have been obvious had they had their scouting eyes open: junk-heap cars and trucks, and shoppers in Salvation Army-style clothing ear-marked the parking lots.

     Of course it’s possible that these owners might have thought they were so entrepreneurially sharp that they could sell ice to Eskimos.

     Compounding the issue was that perhaps they saw nothing off-putting about cars lined up at these one-person kiosks, having pulled up because there wasn’t time to stop at WAWA or 7/11, waiting in bumper-to-bumper lines for some tweep to order a fat-free, candy cane brandy latte with 3 shots of carmel splash espresso, and skim milk with real whipped cream sprinkled with cinnamon… 

     And even that bit of customer aggravation would be resolvable and — in some neighborhoods wouldn’t matter anyway — if some value-added benefits were made part of the waiting time (not unlike the idea of Starbucks laptop connections).

                                                                                                    
[Don’t get me wrong here, I am not endorsing Starbucks; I don’t like their operations, their rip-off prices OR the taste of their over-the-top coffees; they are simply a convenient example.] 
                                                                                                                

Bottom line: Realtors beat it to death, but they are right! Location is indeed critical for every (even in-home) business. But if you fail to do your (complete) homework and don’t think through the strengths and weaknesses of any potential location, you do it at your own peril.”

     If the business has promise, excuses don’t cut it when hotshot entrepreneurs run it into the ground. Specialty coffee –in the right locations — can still command big bucks in this economy. Stupidity cannot. 

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 LOOKING FOR LEADERSHIP? See Hal’s Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBESee Hal’s Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

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Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon KindleGreat 2010 Gift for GRANDPARENTS: http://bit.ly/3nDlGF

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