The check’s in the

                         

mail. I’ll get back   

                              

to you Friday. 

                                                         

I’ll send you that

                                

update the minute

                           

it comes in. As soon

                                       

as we get an invoice.

                                                                  

When shipment

                                       

arrives. But I never  

                                                                        

got your note. Your

                               

email must have

                         

gotten lost in  

                            

Cyberspace. Oh,

                          

that?That was a

                     

“warning”?

                                                                                                                             

     You’ve heard it all, right? Maybe you’ve even said some of it yourself. But when your intentions are genuine and sincere, nothing can be more frustrating than hearing a pile of excuses . . . from a customer, a prospect, a supplier, an investor, an employee, a boss.

     So, what’s the magic answer? It’s somewhere within yourself. You may not be able to control the attitudes that give birth to replies like these, but you can control your own attitude. You, in fact, are the only one who can.

     And by controlling your own response to the excuses you hear, you are cultivating an opportunity for yourself to set a true leadership example. By setting an example, you:  

A) Keep your emotions out of the fray and

B) May actually influence the offender to re-visit her or his initial behavior or verbal representation of it, and reconsider a better, more productive, higher integrity avenue.

     Perhaps you’re not Henry Ford or Bill Gates or Mary Kay, and the idea of changing the world is not on your breakfast plate, but — as a small business owner or manager or entrepreneur — you are in an extraordinarily unique position to make a difference for yourself, for your family, and for those you work with, simply by choosing to respond instead of react.

Besides, if you never react,

you can never over-react!

     People offer excuses to cover their own feelings of inadequacy. Most of the time, you can probably count on excuses being not so much intentionally dishonorable as a shortcoming of the person who’s offering them up in the self-esteem category. Some people who feel they can’t get positive recognition will opt instead for negative recognition because it’s at least some recognition.

     Humans crave recognition. And some recognition always beats indifference.

The opposite of love is not hate.

It’s indifference!

     When you hear excuses, appreciate the insecurities behind them. When it’s possible to overlook them, do it and then make a point of offering (genuine) appreciation for instances of getting a job done without a presentation of reasons why it didn’t get done.

     Offer more encouragement than you might usually provide. Be kinder than you might usually be (because everyone you meet is fighting some kind of battle). Appreciate differences in perso0nalities and behaviors and help others to grasp the choosing behavior idea through your examples.

     Excuses are a way of life, but they are not always intentional or dishonorable. When you give the benefit of doubt to others, you may get bit in the butt a few times, but you’ll be serving the important purpose of minimizing anxieties and demonstrating productive leadership traits most of the time.

     The captain who keeps an even keel and balanced ship through stormy seas marks every journey with success.

 302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

The face of your business

is second only to the guts!

The first person(s) to encounter your business visitors, customers, clients, patients, prospects, sales reps, suppliers and vendors, delivery people, and solicitors in person and on the phone is(are) “the face of your business.”

Exercise caution in not underestimating the value of this position. It comes second only to your own and the operational guts of your business. However genuine each individual projects him or herself in that role directly equates with what outsiders will think of you and your business. Gum-chewing, short-skirted bimbettes may not always be in your best-image interests. ;<)

You get only one chance at a first impression and one chance with each encounter after that to maintain it, so why nickle and dime your selection, placement, and nurturing process for anyone who will serve as your business face?

If yours is a start-up or home-based business, that individual could be you, or your spouse or other relative.

Most of what follows still applies.

Many business owners and managers find it hard to avoid the temptation to tangle up business face job responsibilities with cost-cutting leftovers from someone else’s task pile. Multi-tasking is useful, but be careful about keeping the workload balanced. Being the face of the business is a primary responsibility that requires an authentic and engaging personality as criteria one.

For some of the same kinds of match-up reasons that –for example– MacDonald’s prefers farmers for franchisees (because of their regimented approach to seasonality and discipline in maintaining consistency) — or that many popular restaurants prefer actors and actors for food-service people because they have a stage presence which typically renders them less inhibited, more outgoing and more entertaining (which can make the difference in upgrade meal and beverage orders, and customer add-ons as well).

Recruiting  process questions to keep

on your front burner and to be able to

answer affirmatively and assertively:

• Does this person have an inherent interest in other people?
• Does this person appear to withhold judgment of others?
• Is this person engaging without being overbearing?
• Is his or her tone of voice consistently calm, pleasant, and respectful?
• Any evidence of this person being patronizing or condescending?
• Has this person a natural instinct to be helpful? (Subtly dropping something near him or her gives you a scenario to assess)
• Does this person’s host or hostess skills transcend turmoil situations? (Creating one during an interview will provide some clue)
• Can this person stay on track with time schedules? (Ask candidates to sort out some typical priorities)
• Does the person you’re considering evidence a good memory for names, faces, and voices? (Are visit #1 intros remembered on visit #2?)
• Does he/she offer to find help that can’t be immediately provided?
• Is the candidate gracious and polite under fire? (This may be hard to determine without considerable contrivance)
• Do you think the person you’re considering will readily acknowledge those waiting in line or on the phone and report delays?

Selecting candidates who excel at these personal skills is almost always a “best bet” situation because business-related skills can be taught, and human interaction skills usually cannot. In other words, changing some one’s knowledge base is easier than changing some one’s personality. For the face of your business, be less caught up in the resume and more focused on the person. Others will be.

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

You’re the boss, but 

are you a happy camper?

     If you’re not a professional athlete and you need energy drinks to keep afloat, or nine or ten cups of coffee every day just to stay alert, on track, and in control, you are definitely not a happy camper.

     You are fighting with yourself and not sleeping much.

     But you’re not alone. You definitely don’t want to hear the latest findings about unhappy work situations, depression, anxiety, stress, illnesses, accident-proneness, and insomnia.

     Just know that the numbers are staggering enough to underscore that you’re in good company, or perhaps bad company as it may be (?).

     Just an awareness of how common these issues are should prompt you to pursue your options.

     But odds are —like a student I remember telling me didn’t think he had enough time to take my time management course — that you continue to manage to sidestep alternative ways of thinking. What’s that “Got Milk?” thing? Uh, got excuses? 

     Sidestepping is an art form all by itself. Sometimes it’s in your own or others’ best interests. Sometimes it’s not.

     Sidestepping is not in your own and others’ best interests when it puts your life or the lives of others on the edge . . . hanging precipitously on the cusp of the kinds of physical, emotional and psychological ailments itemized in the third paragraph above.

Suffice it to say that being overworked, unhappy in relationships, constantly worried about money, jacked up on caffeine, and never sleeping enough is a description that probably fits — at least in part — the majority of Americans in today’s workforce.” 

     Sidestepping is not in your own or others’ best interests when you foster or nurture worklife environments that breed these kinds of symptoms.   Are you breathing?     

     Does this mean you need to be the Sheriff of Civility, and fire offenders, or put them behind bars? Silly, huh? Well how silly is it that you consistently choose to set yourself up to get whacked out by stress, and become the poster-boy or poster-girl for serving up on-the-job heart attack appetizers by setting a lousy example?

     What if you came in to work tomorrow morning and drank juice or water instead of Red Bull or whatever it is that presently floats your boat? (Careful to wean off the caffeine unless you enjoy headaches.) Would people notice? Of course. Would they tease and whisper? Of course. Would it prompt them to think twice about their own caffeine-loading habits?  Of course.

     And would choosing to change that simple behavior be a good thing overall for productivity, customer service, sales,  operations, and your own well-being? Of course. Will it happen overnight? Now, come on, how long did it take to work up to nine or ten daily cups of coffee, or get everybody hooked on energy drinks? 

     This isn’t about three or four cups of coffee a day, or getting into occasional bad moods, or interfering in people’s personal lives. It’s about closing the floodgates.

     This is about recognizing you have a chance to help others to live more enjoyable and rewarding lives by making the conscious choice to help yourself to do that, and setting an example . . . it’s about making that choice over and over every day.

    www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

“As the crow flies” not

  always the best route.

     Regardless of whether you own and/or operate your own business (or department, or classroom, or nonprofit, or military unit) you no doubt share one common key ingredient with other leaders: You schmooze!

     How much you schmooze is a function of:

1) the character of your organization and industry or profession

2) the nature of the people involved 

3) the nature of the tasks to be done 

     But the bottom line is that you must do whatever it takes every day to motivate others to get the job done that you need done.

     Schmoozing methods vary widely.

     In some cases (more so, for example, in military, quasi-military, medical/first-aid treatment, factory floor and fishing boat management, heavy equipment or high-risk construction and farming supervision roles), being direct and issuing direct orders is the accepted norm.

     Schmoozing, in these cases, usually only occurs once leaders and followers are “off the firing line,” so to speak (e.g., lunch, coffee breaks).

     Leaders need to be constantly on the alert for changing business, political, and economic climates that influence and dictate changing work habits and situations.

     Bringing a task team of creative professionals or consulting scientists onto a factory floor, for instance, may call for considerably more diplomacy and sensitivity than would typically be needed to accomplish the tasks at hand. Leading a SWAT Team, on the other hand . . .

     Giving outsource experts direct orders is not likely to foster a spirit of cooperation or generate meaningful results. On the other hand, the follow-orders discipline that keeps the plant safe and productive cannot be abandoned.

It takes skill to walk thin lines.

     Walking thin lines is where real leaders excel . . . 5-star generals, top transplant surgeons, fishing boat captains, counter-terrorism team supervisors . . . they schmooze. They know the who, what, when, where, why, and how of holding hands and nurturing, while simultaneously keeping one hand firmly on the controls. 

     It may take a little longer, and it may involve more mental (possibly even more physical) work to gracefully detour around a highly-charged situation than to directly engage it. So, what is all this speculation and pussy-footing have to do with leadership?

     It is simply a reminder that strong leadership is the product of good judgment, and that every set of circumstances every day calls for exercising fresh perspectives in judgment. But, hey, that’s why you get the big bucks, right? 

     Anyway, before you fly with the crow, ask yourself if what you are doing right this very minute is leading you to where you want to go. Maybe the order you’re about to issue will produce better results packaged as a schmoozy request? Hmmm, something there remind you of the way to catch more flies? 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Tonight’s blog post is dedicated to my friend Ernst Dannemann who died yesterday as he approached his 89th birthday.

I have been fully absorbed in writing Ernst’s memoir for the past year, and finished the text just a couple of weeks ago. A truly remarkable man I admire and respect, Ernst arrived –out from under Hitler– in NY Harbor at age 15 (with minimal English), graduated high school and signed into the Army in response to Pearl Harbor, became a decorated soldier and a U.S. Citizen, courted a Holocaust survivor for 60 days and ended up married to her for 60 years, started as a chicken farmer and built a highly successful 6-state retail fabric chain.

Ernst worked his way up to be trusted advisor to 6 governors, close friend to a U.S. President and contenders, and a U.S. Vice President and contenders, as well as many nationally prominent senators and congressional leaders.

For his volunteer work and his Brotherhood Award from The National Conference of Christians and Jews, Ernst won the highest honor given to a civilian in the State of Delaware. Many will miss him dearly. He was a true gentleman as well as a great father, grandfather and great grandfather in every sense of these words and titles. . . and, I believe, Ernst, though never a Scout, could have easily been the poster boy for the 12 principles embodied in the “Boy Scout Law”:

A Scout is trustworthy, 

loyal, helpful,

friendly, courteous, 

kind, obedient, 

cheerful, thrifty,

brave, clean, and

reverent. 

     Okay, so put aside everything you know for a minute and evaluate your business performance as it measures up against what we should have learned as Boy Scouts (or, sorry, Girl Scouts, but I don’t know their “Law”). Can you 1-10-rate yourself and your business performance against each of these twelve points and come away with a hundred points?

     Can you figure out your strengths and weaknesses in matching or not matching each of these qualities. Does your customer service mission sound anything like this? Do you have employee policies, written or simply understood, that come anywhere close to the elevated level of these twelve behavioral traits?

     Where are you short? How can you bolster that up? What steps can you take tomorrow morning to boost even one of these and make it a shining star for your business? What’s preventing that? Is it attitude? Is it what others think? Is it too hard or time-consuming? Is it just something you feel you’re stuck with? Are you remembering that behavior is a choice?

     Are you remembering that you can choose to make these values ring throughout your business everyday and that all you have to do is decide to do it and keep deciding to do it, over and over? Hmmm? Imagine. Imagine what else we can learn from our youth that can work for our business growth now? Maybe it’s worth visiting a local troop meeting to learn some leadership skills long forgotten? 

www.TWWsells.com or 302.933.0116 or Ha@BusinessWorks.US  

Thanks for visiting. Go for your goals! God bless you. God bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

R.I.P. PAUL HARP

November 2, 1950 – June 22, 2010

     I lost a good friend today, my friends.

     He was a man I cared about and joked with and shared some serious times with as well. We played year-round softball together, sometimes as friendly foes, and would often rib each other with post-game phone messages.

“Were those your regular glasses you were wearing when you dropped that ball today?”; “Did you know you missed touching first base on that double?”; “I heard you were using an illegal bat on that game-winning hit?”

     To be clear, lest you think we were both great sluggers and agile fielders, Paul’s on-field talents ranked him far beyond my humble skill set.

     The being-on-the-same-playing-field thing may not seem very significant to those who don’t indulge in team sports, and especially senior team sports where camaraderie is special, but it means simply that we clicked, Paul and I. For some odd reason, we took comfort in one another’s smiles, shared stories, cheer-leading, and back pats. 

     “Odd reason” because Paul was a retired Baltimore County Police Officer, and all we had in common in that regard was that I once taught a few years of college law enforcement classes in crisis intervention. Other than that, I’ve always believed in living a law-abiding life and in generally keeping a respectful distance from the worlds of lawyers, cops, and retired cops.

     I didn’t know “Paul the lawman,” but I know others who did . . . and a couple who worked with him. A man of principle and determination are traits most agree he evidenced with every task he tackled. Paul took his contributions to and from life with intensity. He worked hard and played hard. 

     He was a truly exceptional athlete, but Paul was never healthy. In all of our friendship, and by all accounts from those who knew him better and longer –and most certainly from his loving and devoted wife Linda, his sister Rose, brother-in-law Joe, his children and step-children, and his lifelong best friend Fred– Paul was clearly in a permanent day-to-day state of  physical pain.

     It sometimes got hard to watch him living with ice packs and heat pads, forever trooping from one doctor to another.

     At least that suffering has ended, but it doesn’t make his loss any easier. I guess I should have seen it coming. Probably many of his friends and family feel that way. Blindsided.

     We get blindsided with sudden losses all through life and then, with time to heal and God’s help, we somehow raise ourselves and spirits back up from the ground we’ve been knocked to, and reconnect with all the hidden joys of living — the babies and puppies and flowers and trees and hugs and smiles and sunshine and great meals with great company and the sense of accomplishment that elevates our efforts to reap rewards.

     Paul knew all this. He’d been through it with others — good and bad, easy and hard. He rarely let it show. He kept most of it so much inside and some small bits for all to see worn on every sleeve.

     One important exchange of quiet resolve that all who cared about him may want to know as fact: Paul believed deeply in God. He told me so. He told me in a time and place that made me know he meant it.    

     We are blindsided by Paul’s loss, but comforted by his belief, and by knowing that once and for all, he is finally pain-free and at peace.

     I’ll miss you, good buddy, as I know others will. But Kathy and I have gained by your passage through our lives. You made a difference to us, and I thank you for being the kind of friend who was always there when a friend was needed.

     God Bless you, Paul. God Bless Linda and Rose and the rest of your family. You will not be forgotten.                                                                      _____________________________________________

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Business Wisdom Stuff

My Father (“Harry”)

Told Me 

Whether or not these “words of wisdom” actually made a difference is anybody’s guess, but I believe some of it did. On the other hand, if you’re looking for a gem, you’ll have to sort through it all yourself. Just because something did or didn’t work for me doesn’t mean it will or won’t for you. So — take it with a grain of salt? Perhaps, but know for sure that some of this old world advice from an arguably savvy father amounts to the kind of input that can make a difference for almost any entrepreneur and/or business owner.

 HE WHO HESITATES IS LOST!

(This message was delivered repeatedly to my right ear while Dad was teaching me how to “merge” into traffic, then again years later as a new app, when I vacillated between two job offers. “Lost” wasn’t something I wanted to be, so I found this prompt to action useful a few times over.)

You always want things to be copacetic,

and the best way to get there is to have

a sense of urgency about all that you do.

(Dad often supplemented this advice with reminders to “be quick like a bunny” and to do what you need to do “in two shakes of a lamb’s tail.” I recall as well Harry’s contradictory “Haste Makes Waste” warnings, but eventually figured out a compromise behavior which was something like: think stuff out slowly and carefully then act like lightning to get the job done. Hey, it worked for me. And as it turns out, part of it wasn’t far from the motto for carpenters and heart surgeons: “Measure twice. Cut once.”)

NEVER CUT CORNERS

WITH FOOD OR SHOES!

(You need, he would lecture, to take priority care of your appetite and your feet because you only get one of one and two of the other!)

When meeting others for the first time,

always dress a notch higher

than you think they will.

(Because “clothes make the man” and

“you only get one first impression.”)

To be the best you can be, you have to

practice, practice, practice, practice,

practice . . . and practice some more.

KEEP YOUR HANDS CLEAN

(Physically and financially!)

When all else fails to cheer you up, sing and whistle!

Go with the wind, but

always be ready

to turn into it!

If you can’t say something nice

about someone, say nothing.

ALWAYS give people more effort

and more attention than you think

they ever imagined getting from you!

CHARITY STARTS AT HOME . . .

Don’t give up to others what you don’t have for yourself, no matter how needy they are because you can do more to help others when you do it from a position of strength . . . and be more generous than you think you should be when you get to the point where you can afford it!

And, arriving home as a kid, with a bloody nose, Harry said:

If you didn’t give the other guy a black eye,

I’m gonna give you a sore butt!  

HAPPY FATHER’S DAY! 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

SOMETIMES YOU FEEL

LIKE A SCHLUNK,

SOMETIMES YOU DON’T!

It’s what you DO with bad feelings that counts!

     It doesn’t matter who you are, how great your reputation, how elevated your life-position, or how religious or nutrition-conscious you behave. Nor does it matter how physically fit, mentally alert, or in love with the world you may be.

     You will have bad days in life (and groups of bad days) when you feel like a schlunk because you screwed-up a business or personal relationship or situation.

     The thing is that many times the wheels come off, or the bottom falls out, or the roof caves in. . . accidentally. And sometimes, uh, maybe accidentally-on-purpose.

     But getting straightened out and back on track, demands concerted effort, intended purpose, and proactive pursuit. Recovery is never accidental. It requires conscious awareness that behavior is a choice.

     It also requires a plan. The most effective plans are those wrapped around the military OST management model:

OBJECTIVE/STRATEGY/TACTICS

Your “OBJECTIVE” is your goal. To be effective it needs to adhere to ALL of the following 5 criteria:

• Specific

• Flexible

• Realistic

• Due-Dated

• In Writing

     This applies to both business and personal goal-setting. Without all five, it’s merely a wish (and, with apologies to Tinkerbell and The Wizard of Oz, wishing does NOT make it so!)

     Your “STRATEGY” is your thinking avenue or approach to reaching or achieving your Objective or goal. It is the thought process part of your plan.

     Your “TACTICS” are the implementations or executions of your Strategies. They are the actual “do it” steps you take to initiate and maintain your plan. This is the point of bringing about action.

     If you’ve done this right, you’ll remember the goal criteria list includes “flexibility” which translates to being ready and able to choose to change directions or move objectives as situations and people require.

Most people fail at goal-setting and pursuit because they think goals are in concrete and that failure to reach them is too demeaning and discouraging. But keeping goals flexible means adjusting them and/or the circumstances to achieve them.

     The easy part is making it all work. The hard part is getting started. Getting started is a choice!

# # #

 931-854-0474    Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You!

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT Day for Someone !

The more you

“power-play” 

the more business

you lose!

     Customers, employees, suppliers, investors, referrers, service people . . . your trade, profession, industry, community, neighborhood, and environment, your family. Your SELF! These are your bread-and-butter individuals, groups, attributes, supporters, and biggest fans.  

     They alone determine if your business  sinks or swims. They will not stand around any longer these days (compared to past patience practices) waiting for your other shoe to drop. If you don’t feel you can be respectful and genuine in all of your dealings with others every day of the week, take a government job! (You’ll thrive there!)

     But if making your business work is what’s really important to you, if your associations, integrity, accomplishments, and reputation all play important roles, if your family is the end of your rainbow, you need to make sure that your business is not over-indulging in brute-force power play struggles with those who support your business and life interests . . . or even with competitors.

    Power plays may work in sports, but they don’t have a place in business or family life. The harder you push others or the marketplace, the greater the odds that you’ll be breeding porcupines. No one likes being in a corner. Hard-nosed billing policies and collection tactics that leave no room for reality will agitate a great many quill-throwers.

     A major propane gas company in Delaware makes a practice of tip-toe backyard visits, to slap padlocks on gas pipe feeders when they think they haven’t been paid on time. They don’t bother to tell families that wake up to no heat or hot water that there is no grace period for late payments, and they don’t even have the courtesy to inform them of the shutoff.

     The company is often wrong. But, when they are, they simply send someone back out to unlock the lock when they discover their error. That’s it. No apology. No anything. After all, they’re practically a monopoly. And they’ve already legalized deals that require changeovers to other suppliers carry forced removal expenses for existing underground storage that they struck deals with long-gone developers on years ago. Why should they care? 

     Because customers talk. And many are in the process of finding alternative power sources, even with storage tank removal expenses. And one day, down the road a piece, they’re going to find out the hard way that this is not how reputable people and companies do business . . . that power plays don’t work.

     Acting unnecessarily tough with employee benefit cutback explanations or time-off requests can make you a bad guy overnight. People (especially people who feel disenfranchised) talk. Words you may think you tossed off innocently can come back to haunt you quicker than you can even remember saying them. Sound familiar? You may want to step back long enough to reassess your present policies and re-set your meter (before it runs out!).

www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Helping the needy 

doesn’t mean

competitors will 

eat you for dinner

  In fact, quite the contrary. When you slow down or stop your business-wheels long enough to reach off your merry-go-round and help some of those who can only afford to stand off to the side and watch you calliope-music your way around in circles, you are investing in your community . . . and ultimately in your own business, if you’re smart enough to make it newsworthy.

“Charity starts at home” isn’t just a sarcastic jab at humor.

But most businesses either fail at trying to make newsworthiness out of nothing, or at thinking that efforts to proclaim newsworthiness out of acts of generosity somehow taints the integrity of the charitable offerings. Both are wrong. First of all, the public is not stupid. People can see through thinly-veiled acts of self-proclaimed greatness with one eye shut and both hands behind their backs.

Don’t invent situations in order to gain favorable news exposure and publicity. Editors typically reject such self-serving efforts, and even when something does manage to slide by and end up getting attention, the public sees it for what it is.

But when your business does something heartfelt to help someone or group of someones, don’t be overly timid about spreading the word. Why? Isn’t that too much like bragging? Doesn’t that rub people the wrong way to be tooting your own horn?

The truth, since you asked (okay I asked for you) is that the more exposure your business gets for having sponsored an employee fundraising for some worthy organization or situation, the more you will have primed the pump to prompt others to follow suit. Then what? Then you will have shoe-horned (have you ever seen a shoehorn?) in even more helpful acts than your own.

The soft side of business — whether it’s charitable fundraising, or giving an employee or supplier or community family the support it needs to get through a crisis, or sponsoring a neighborhood clean-up project, or donating products or services or time, or providing technical or administrative back-up to a local or regional nonprofit organization — can work wonders for business reputation.

People (your customers, clients, patients, and prospects) BUY reputation! Connect the dots.

You haven’t time for all the solicitations at your doorstep? That’s like saying you haven’t enough time to learn time management. Ask for someone in your organization to follow a criteria list you hand off to screen applicants and make periodic recommendations for situations that fit inside the annual or semi-annual or quarterly budget you set and insist on.

When the tax-deductible budget is spent, solicitors go on a waiting list, or apply again next year. Make sure arrangements are made for news release announcements before and after (at least) every event, with content that’s always focused on the benefiting individual or organization, and always urging others to get on the bandwagon (or your merry-go-round!).  Soft is good.

 Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You!

God Bless America, and God Bless Our Troops 

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!