YOU WILL NOT

GET PAID

for doing tasks

of avoidance,

nor will you get

the time back!

     The trouble is that ONLY you know what truly constitutes a task of avoidance, and ONLY you know when your time’s awastin’, which serves to underscore that being true to yourself is yet one more ONLY to think about– being true to yourself is the ONLY way to run a business and live life to the fullest.

     ONLY? Well, assuming you accept that there’s no suggestion intended here to be selfish in terms of dealing with others, and that one needs to be oriented toward strengthening oneself (i.e., one’s SELF), consider the alternatives for a minute and you’ll certainly agree.

     Even the world’s greatest givers — of love, of money, of opportunities, of freedom, of whatever counts — recognize and accept that they must somehow be able to give from a position of strength in order to be truly effective.

     If you are committed to a goal of giving money to the (fictitious) E-Charity Fund, and you donate at great personal sacrifice because table food is scarce and mortgage payments are behind, guess what? You’re not being blessedly generous; you’re being foolish.

     Once you’re able to catch up with your expenses and build a base of financial strength, you’ll be able to donate more, more often. Self-sacrifice is not a requirement for charitable giving. Sure, there are always those who will be in greater need than you, but if you fail to boost your own finances before giving money away, you may be setting yourself up to be joining the ranks those you seek to support. 

     Then what good will you be? 

     Do you need millions to justify donating thousands? No. But you need to not be teetering on the brink of bankruptcy or foreclosure before you saddle yourself with cash donations that could put you under. And that doesn’t mean that you are any less loving or caring or charitable a person.

     Back to rebates on wasted time: there are none.

     Granted that when the pressure’s on to get a report or presentation done, may not be the best time to go for a long walk or start plucking yellow leaves off of plants . . . or maybe it is! Creative-types often need to divert their physical selves to stimulate their conceptualization chambers in their brains. Walks and yellow leaves may be just the ticket!

     What’s the point? Like Smokey The Bear’s message that “ONLY YOU CAN PREVENT FOREST FIRES!” — ONLY you know yourself and your circumstances well enough to determine if you’re wasting time or not. And making that determination comes full circle back to the keynote message of the first paragraph above: To thine own self be true!  

     Oh, and by the way (i.e., btw), it’s a choice!  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Blog via RSS feed or $1/mo Kindle. GRANDPARENT Gift? http://bit.ly/3nDlGF

A week of great sadness has swept through our lives: first I lost a friend and teammate (See three posts below) and now, our joy-filled, spirited little black cocker TUCKERTON (named after Tuckerton Seaport on the New Jersey shore, because we lived nearby when he was born) has passed suddenly in the night.

We have had many dogs in our lives (10 or 12, I believe; 7 in our 23 years of marriage) — and thankfully, still have our 12 1/2 year-old female golden retriever, Barnegat, though her legs are slowing — but Tuckerton is the only one who had a tail that never stopped wagging!

He was happy, even up to his final moments last night, and for all the joy and unsolicited love he delivered, we shall be eternally grateful.

Tuckerton was Kathy’s full-time companion (she called him “T” and “Friar Tuck”) and I think she loved him as she often said, “more than life itself.” He was my favorite office visitor and stress-reliever.

He would bound up and down our flights of stairs like a rocketship … to chase a ball or bark greetings to a visitor. He would snuggle up in my lap, pressing his entire body into my chest, still of course wagging that constantly-in-motion tail.

He was Barnegat’s “little brother” in every sense of the word, following her everywhere, sometimes walking under her, and practically sleeping on top of her in the car. Loud noises sent him scrambling to get behind her. They would shake paws together for treats every night and exchange barks from rooms apart on those rare occasions when they were rooms apart. Barnegat will miss him every bit as much as we already do.

Tuckerton has inspired characters and names in my fiction writing, and his overall happiness literally invaded our every home and office space every day… truly a dog sent from heaven. God Bless You, Tuckerton.

We shall carry your spirit forward with us, Buddy Boy, but we’ll miss you always. # 

THANK YOU FRIENDS FOR THE MANY DOZENS OF NOTES WE’VE ALREADY RECEIVED. IT’S NICE TO SEE THIS SPECIAL DOG WAS SO APPRECIATED.  

REALITY IN YOUR FACE:

When it’s time to let go . . .

     As I’ve been reminded again twice this week, facing death is never easy, and I think I can make that statement with some conviction because I’ve probably experienced all kinds and proximities of death in one way or another. Some (like family members, heroes and pets) can be devastating; some take a lesser toll, but none escape the memory banks.

     Now this may seem like an inappropriate transition into business, but — if you really think about it — it’s  not. Our businesses are living, breathing entities that are devoid of emotion but that maintain all the outward expressions of existence. Our businesses actually experience all the highs and lows that we’ve come to associate as the exclusive domain of human life.

     If you’ve ever had to close down or bankrupt a business, or experience major business losses due to fire, flood, earthquake, burglary, or embezzlement, you surely can relate to this . . .

     Elizabeth Kübler-Ross, the world’s foremost expert on “death and dying,” identified the five emotional stages we all experience:

1)Denial and Isolation  2)Anger  3)Bargaining  4)Depression  5)Acceptance 

     She said all of us must experience each of these five stages to one degree or another in the order they are shown with EVERY loss experience. Some of course get stuck and never make it to #5. As business owners, managers, and entrepreneurs, we experience bits and pieces of these five stages with daily losses.

     Kübler-Ross noted losses are not limited to human death, and can  include the loss of a limb or faculty, or ability … loss of a valuable possession (home, car, a business), loss of companionship (including divorce and separation), loss of freedom (including jail), loss of a job, loss of a client, loss of a prospect or opportunity, loss of self-esteem, loss of authority, etc.

     To a lesser degree, we even experience these stages when we lose a dollar, a photograph, a letter, an address, a contest, and so on. So what’s the point? 

Healthy successful people do everything humanly possible to channel all their energies and mental focus on reaching the Stage of ACCEPTANCE as quickly as possible, and on maintaining themselves at that level as permanently as possible.”

     Everything else is non-productive. Everything else leaves us feeling deflated, defeated, and negative. Some stay in these places their entire lives. Some are institutionalized. Some don’t survive.

     Stages 1-4 are pure torment. We must go through them, but the goal needs to be to move through them as rapidly as our minds and bodies allow us to. Getting through the maze may take friends and rescuers. We have all performed that function for someone else, but perhaps have forgotten?  

     Keep always in the front of your mind that no matter how hopeless it may feel to be stuck somewhere in denial and isolation, or in anger, or in a bargaining position, or a state of depression, it IS a matter of choice!

     The minute we choose to accept loss, and continue to choose that, the quicker we can get on with a happy and productive existence and make the most of the short time we each have here on Earth … make the most of the relationships and purposes we’ve been blessed with.

     We need not choose to lock ourselves into suffering and misery. Life and business life are way too short to have wasted time and energy with anything besides being happy and healthy and in active pursuit of our dreams.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

R.I.P. Butch Taras

     I, and roughly 149 other guys (including two women) who play senior softball (many of us year-round when weather permits) in Southern Delaware, learned today that all of us lost a special teammate, a friend … and an outstanding human being in Butch Taras.

     Hard to imagine 150 teammates in softball? Well, that’s because it really never mattered to Butch which of the ten or so teams you played for –or even whether you were playing against the team he was assigned to. Nor did it make any difference that you might be giving him a run for the money in game performance or you were the worst player in the league. He respected everyone equally.

     But don’t think his authenticity made him a pushover. Butch was the poster boy for competitive spirit, and took winning seriously (more than once I found him at the field on an off-day, by himself, hitting one ball after another from a practice T “to improve” his near-flawless swing!).

     The bottom line is that Butch was a leader through and through because he considered everyone a teammate.

     What made this behavior especially endearing is that Butch was a truly gifted athlete who could do almost everything better than almost everybody. He was arguably the finest all-around performer in our league of 150 seniors. But he never carried his superior athletic prowess on his sleeve. In fact, except for his World Championship Softball ring that he wore with great pride, he never spoke of his abilities.

     Friendliness, humility, and courage are the traits I most admired and associated with the Butch Taras I knew. He was a “gentleman” in every sense of the word, on the field and off. And now, he has left us after such an abrupt bout with cancer that it’s hard to believe that 20 of us shared the field with him just 4-5 weeks ago!

     We all knew he was battling his way through pain and stressful treatments. And each of us in our own ways let him know that he and his devoted wife Carol could count on us for support. His positive attitude prevailed to the end. It was and –I know I speak for all of us whose lives he touched– shall forever be, an inspiration to us all. 

I know, Butch, that I won’t be the only one to reminisce and compare your great lefty power with every long-ball blast to deep right field, nor will I be the only one to remember the encouraging pats on the back you gave me for meager little pop-up singles. And who can ever forget the sincerity of your pledge to overcome this terrible disease, or the sparkle in your eyes when you spoke of your wife and family? 

God bless you and your family, Butch. You will be dearly missed, but never forgotten. Thank you from us all for having made a difference in our lives.”

~~~~~~~~~~~Visit Hal’s Recent Guest Blog Posts~~~~~~~~~~~

• “The SALES Snow Job” @ http://bit.ly/bYHmXx
• “Got A Sick Website?” @ http://bit.ly/6iYe6g    
• “Leadership Puzzles” @ http://tinyurl.com/yfsczbk 
• “What’s Your T-Shirt Say?” @ http://bit.ly/7K0s4a   

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

Whether you sell

for yourself or

someone else, you

sell for your SELF!

    Top (big) business world muckity-mucks often disregard and underestimate the value of their salespeople. Small business world owners typically think they can handle sales themselves. Both are wrong and neither understand that selling is its own business!  

     If you sell for a living, and haven’t considered yourself a small business owner, you are just as mistaken.

     Regardless of what others may think, when you get up in the morning and head off to your pipeline appointments, you are viewed and thought of by customers and prospects as the flesh and blood representation of the business you represent. You ARE the company in their eyes. And that applies equally to selling a one-man-band or the services of a mega-multi-national corporation.

     It’s easy to lose track of your SELF in the process of representing others, and you must fight this “mind-drift” if you are to survive and thrive in today’s marketplace. Begin to do that by pinching yourself before every encounter, by taking a deep breath http://bit.ly/cMoqHf and by reminding yourself that you are in business for your SELF.

     Of course if you’re a true professional, or aspire to be, you already know you can only sell your SELF by listening hard, by putting your SELF in the prospect’s shoes, by focusing on benefits, and by being 100% honest 100% of the time — “To your own SELF be true” if you’re a slogan/ motto heeder.

     You need to keep records. Do the paperwork and data entry with vigor because every piece of paper or computer entry related to every sales call is a piece of bridge that will bring the business you run for your SELF a little closer to the financial success and goal achievement waiting for you across the river.

     You need to constantly innovate. Rebuild, revise, redirect, re-examine, re-explore, re-visit, re-think. Start with the attitude that everything you do every day can be done better, more efficiently, more effectively, more productively. CHUNK IT UP! Don’t overwhelm your SELF with too much at once. Start by establishing priorities of what can be the most immediately beneficial, second most, etc.

     You need to constantly add value to the products and services you represent. Think about this. It doesn’t mean you have to go begging administrative types or trying to re-invent your wares. And it doesn’t have to be expensive.

     Good small business owners are also good at managing their finances, especially cashflow. I know one industrial sales rep who passes out free online flower arrangement and iTune credits to customers for their families. Another makes charitable donations in the customer’s name.

     And you need to promote your small business. Really top sales pros I know have their own websites and/or blogs, and participate heavily in social networking. None of that has to be expensive either. But, you know what? It pays. It pays back many times over to do it, to keep it active, to include it on your business card, and to include it in your spiel. An educational site related to what you’re doing becomes a value-added situation in and of itself.

Whatever you sell, make it a daily habit

to inventory and adjust your SELF

because YOU are your own small business!  

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

“Git yer shovel and

hipboots, Mollie;

that slick sales guy’s

back agin.”

     When did you last encounter a slick, fast-talking salesperson who answered your questions like he was snapping a towel? A car dealership? Discount furniture store? Stereotypes? Sure, but the examples serve a purpose because they bring the worst images of sales to the surface. If we can know the worst case scenario, it’s easier to strive for the best.

     The problem is, it seems to me, that many salespeople who appear to be best case scenario salespeople on the surface are actually worse than the worst underneath. They are the ones who are smart enough to recognize that nobody likes or buys a “sales hustle” anymore, that today’s consumers are more enlightened shoppers, so they blanket the truth with a snow job and hope no one notices the slippery ice below until the check clears the bank.

     These are the same hot-shots who ignore or trivialize prospects’ concerns and create diversions by instead emphasizing the strengths of the product or service being shopped, to the exclusion of the weaknesses. It’s a throwback sales attitude that no longer tweaks the twitter, if you know what I mean. 

     But, hey, doesn’t every one in sales do that? No. True sales professionals treat prospects like family (well, not including the dysfunctional cousins). True sales professionals may not dwell on weak sales points, but they won’t smoke and mirror the negatives into some dark corner either.

     Professional salespeople build high-trust reputations at every opportunity. They are invested in selling as a career. They get the big picture of life. They seek to build a reputation for honesty, not deal-making. They want to be able to establish long-term repeat-sale relationships once the sale is made.

     If you’re serious about sales and you should be… if you’re a rep or business owner or manager (of ANY part of ANY business), or an entrepreneur… because your very existence depends on how effectively you listen to customers and respond to their needs and concerns.

     This includes being as open and honest about your product and service weaknesses as you are about the strengths. Leave the one-sided boasting to the advertising and PR people. YOU are the company! Customers and prospects expect and deserve truth as well as benefits.

     When a salesperson tries to give someone a snow job, he or she is starting out with the assumption that the customer or prospect is stupid. Frankly, ANY assumption is dumb (We can all stand to be reminded that expectations breed disappointment), but starting out with a snow-making machine — and not first handing the prospect a shovel and hip-boots — is particularly self-destruct-targeted.

     It doesn’t take more than a couple of minutes with Bing or Google to learn as much if not more than any sales rep about a particular brand or product or service… and whether snow is in the forecast! 

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

Humility Beats Flattery

     Sure, it’s nice to give and receive flattering comments — when they’re sincere. Trouble is that truly genuine sincerity is about as rare as a flock of spotted owls landing on your Uncle Sid’s satellite dish.

     Humility, on the other hand, is internally driven and –by its very nature — never questioned for authenticity. Contrary to Hollywood’s overblown theatrics, humility is not a simply silent behavior that requires a reverently bowed head, hat-in-hand, innocently blinking eyes presentation. Humility is an active choice.

     Both words (humility and flattery) are over 700 years old.

     “Humility” at Dictionary.com is defined as the quality or condition of being humble; modest opinion or modest estimate of one’s own importance, rank, etc… humbleness.

     “Flattery” is defined as excessive, insincere praise; fawning; pandering.

     So how would you categorize the last time you exercised these behaviors in your dealings with associates? With employees? With Customers? Vendors and suppliers? Referrers? Within your industry or profession? Your community?

     What did each incident get you? I’m willing to bet the ranch that your humbleness outperformed your pandering in terms of triggering positive responses … 100% of the time! Would that be an accurate assessment?

     So what’s preventing you from choosing the winning behavior more often?

     The answer to that question is: YOU!

     It is an active and conscious choice to deal with others in a sincere or insincere manner.

     Choosing humility translates to giving genuine credit to where genuine credit is due, even when you may not like or agree with the source, and this especially applies to those who work for and with you.

     It also means being careful to not underestimate the performance capabilities or the sincerity of others, again especially of employees.

     How can you best accomplish these ends?

• By listening 80% of the time.

• By paraphrasing what you just heard, in your own words, and checking with the source to make sure you have a clear understanding of the other person’s thinking and intent, and that you’re not imposing your own bias into other’s ideas and suggestions.

• By asking for examples, to better clarify statements.

• By taking notes so you can

  • Sleep on it when time allows

  • Recover where you left off when you get interrupted (which can sometimes last hours or days)

  • Accurately reflect other’s comments and credit them appropriately

  • Build others’ self-esteem; when you jot down notes of their comments (and, by the way, directly ask them to slow down so you can keep accurate notes), you are quietly saying that you value and appreciate others and their ideas.              

Bottom LIne: 

Don’t think that because you may already have a successful business, that you have all the answers. Odds are you may simply have been lucky to get to where you are, and that you really don’t have ANY answers.

Regardless of what you believe, you and your business can only stand to benefit by listening carefully — and with a strong sense of humility — to what those who surround you have to say. My best guess is that you’ll surprise yourself!

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US  302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Stop writing to, at, for, under, and

over customers. Write WITH them!

     I read an e-zine article published today by an “author/trainer and full time radio host” (we’ll call her FP), entitled “How to write a GREAT direct response letter” that made me wonder what indeed Ms. FP is authoring, training, and radio-hosting about. Surely it can’t be the direct response letter writing skills her article would appear to lay claim to.

     As if it were “BREAKING NEWS…” chugging across the screen, she wraps her snappy little  lecturette around a paralyzingly old acronym: AIDA (for Attract ATTENTION; Create INTEREST; Stimulate DESIRE and Bring About ACTION). Sounds okay, huh? But it’s not!

     This formula, first of all, was updated almost 30 years ago to add a final “S” to the AIDA guideline (Note, btw, a “guideline” NOT a “how to”) making it: AIDAS. The last “S” is for Ensure SATISFACTION. Without the last “S,” Ms. FP, you have a big “NO SALE” and your magical “how to” approach flushes away with one flick of the handle.

There is only one way to write killer copy that sells, and it is the same way to give killer sales presentations that sell — from the heart, and from the mindset of being on the same side of the table as the customer, helping the customer solve the customer’s problem.”

      This means (Ms. FP does manage to get this right, but doesn’t take it far enough) the focus needs to be on addressing the benefits, not the features. Features do make engineers, manufacturers and designers happy. But customers only use features to justify their purchase decisions to bosses, stockholders, spouses, etc.

     Answering the question, “What’s in it for me?” is the only question a customer really cares about. Isn’t it what YOU think about when you’re being a customer?

     Triggering an emotional buying motive (which is the deciding factor in every purchase, even those you might think are completely rational, analytical, and unemotional) requires a true talent for persuasive writing and one-on-one selling that probably 50% of the world’s population have, but that probably fewer than 1% know how to use.

     Lots of people THINK they can write words that sell, and many THINK they can speak words that sell, but reality overwhelmingly suggests that those thoughts almost never translate to big-time performance.

     Lack of self-esteem, authenticity, empathy, product knowledge, marketing experience — and realization that choice and resolve can make the difference — are ordinarily the culprits.

     When you have doubts about your ability to write or speak the best sets of words to sell your products and services, find a proven professional wordsmith. How? Look for great writing, then find the writer. You only get one chance at a first impression.

Note: $1 billion in client sales have been attributed to Hal’s award-winning creations.

 # # #  

 LOOKING FOR LEADERSHIP? See Hal’s 12/30 Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBE? See Hal’s 1/6 Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

# # #               

Kiss Staff Infections Bye-Bye!

     By now, all of us know, or have heard (or we believe instinctively) that the majority of hospital deaths are the result of complications compounded or initiated by staph infections. These can be traced back to caregiver professionals and support staff not properly and frequently enough washing their hands. 

     Who woulda thunk it?  Such a simple thing.

     Well, not only is it true, but I believe it’s even truer (though never researched) in business.  It’s no secret that the majority of business failures, corrupted products and ineffective misguided staffs and services come from poor management. 

     Management (even when it’s more task than people-oriented) is all about interfacing, interacting, and encountering.  It’s about keeping a clear and receptive mindset.  Open doors open minds! SO WASH YOUR HANDS!  

     Now I’m not talking about hot water, soap, scrubbing and towel drying.  I’m talking about:

1. Closing your eyes for just 10 seconds (perhaps 5 if you’re telemarketing, and not at all if you’re driving!) before and after every customer/employee/vendor/investor encounter,
2. Taking a deep breath http://bit.ly/Bb1Tw (to focus and maintain blood pressure) and
3. Mentally (imagining yourself) washing your hands, like a doctor between examinations. 

     For many who try or maintain this practice, it helps to go through a 2-3 second physical action of briskly rubbing your hands together.  The action sends a reinforcing mental message to your brain.

     Do it before and after EVERY meeting, conference, phone call, email, letter, overnight delivery, and text message exchange, you are after all being a doctor, aren’t you? 

     You ARE examining, aren’t you? 

     You ARE listening, exploring, considering, assessing, recommending, deciding, weighing, evaluating, checking and re-checking, sizing up, assuring and reassuring, projecting, planning, strategizing, and predicting, aren’t you?

     And what happens to your brain when you’re on the fly and go straight from one encounter to another without –it sometimes seems– even breathing?  Go on, answer this last question.  I’ll wait.  Okay, and how does that stress translate to your body? 

     Headaches, backaches, toothaches, stiff neck, upset stomach, constipation, diarrhea, short temper, edginess, leg cramps, burning eyes, skin rash, urinary infection, or worse — cancer, heart problems?  Bottom line: is it worth it? 

     TRY THIS 10-SECOND APPROACH for just one week –January, 2010, is a perfect test period.  Try it and see what happens. 

     Here’s what you’ll get:  IF you’re honest with yourself and IF you actually follow the prescription, you will be more tuned in to each person you communicate with; you will be noticeably more productive; you will GUARANTEED feel better – mentally, physically, and emotionally; you will more positively affect others around you. 

     Put “WASH YOUR HANDS” reminder notes on a sign over your desk, stuck to your phone and computer screen.  Ask a co-worker, friend or associate to ask you: “Did you wash your hands?” before and after you turn a doorknob, before and after you lift and replace your phone, start or end your meeting . . . improvise here; just keep making the effort. 

     You will, I promise, astound yourself! 

More on 2010 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site http://bit.ly/XhN1h

# # #               

The best “CHANGE” message