Archive for the 'Entrepreneurship' Category

Aug 29 2011

A human-side lesson for business owners

If I had my life to live over

 

If I had my life to live over, I’d dare to make more mistakes next time. I’d relax. I would limber up. I would be sillier than I have been this trip. I would take fewer things seriously.

I would take more chances. I would take more trips. I would climb more mountains and swim more rivers. I would eat more ice cream and less beans.

I would perhaps have more actual troubles, but I’d have fewer imaginary ones.

You see, I’m one of those people who live sensibly and sanely hour after hour, day after day. Oh, I’ve had my moments and if I had to do it over again, I’d have more of them. In fact, I’d try to have nothing else. Just moments, one after another, instead of living so many years ahead of each day.

I’ve been one of those persons who never goes anywhere without a thermometer, a hot water bottle, a raincoat, and a parachute. If I had to do it over again, I would travel lighter than I have.

If I had my life to live over, I would start barefoot earlier in the spring, and stay that way later in the fall. I would go to more dances. I would ride more merry-go-rounds. I would pick more daisies.”

   

— Nadine Stair, 85 years old (in 1968), Louisville, Kentucky

(Links inspired by these words were inserted by Hal)

                                          

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Aug 26 2011

Mother Nature Beats Business

SURPRISE HURRICANE-PROMPTED SUNDAY POST TONIGHT. NEXT POST MONDAY OR WHEN POWER IS ON. PLEASE CHECK BACK . . .

                                                                       

Another storm,

 

another dollar.

                  

 Hey, life happens. 

 

Stop whining!

                          

Besides,

 

breathing beats cash.

 

                   

There comes a time (a few actually) in every life, when we business owners and entrepreneurs must take a back seat to Mother Nature. You DO remember her? I’m not talking about over-the-top dirtpeople, or eco-freaks who launch themselves into hysteria with every stepped-on ant or toilet flush.

I’m referring to cataclysmic shifts in the planetary forces of nature that stop businesses dead in their tracks, that cannot be dismissed or disregarded or wiggled around. I know it’s hard to own up to the fact that anything could be more important than business . . . yet, looming out there under the signs, ads, and brochures, is life!

Here we quake-inexperienced East-Coasters are emerging out of an unheard of earthquake, the 5.8 magnitude of which –though nonchalantly considered routine by West Coast standards (I mean, what isn’t?)– was sufficient test of our mettle . . . and: CABOSH! Along comes a Hurricane heralded as major by all the IM (Irresponsible Media).

I’m reminded of Rob Bell’s quote in his courageous, easy-read book, LOVE WINSThe quote refers to tangles born of the politics of religion, but seems to me to fit the media hurricane circus and pandemonium we’ve been bombarded with for five days:

“Sometimes what we are witnessing

is simply a massive exercise

in missing the point.”

                                                

Who’s not fed up with mainstream media’s overkill –and frequently contrived– “storm tracking” coverage? Enough already! Sports belong to ESPN; leave hurricanes to TWC. Stop with all the prima donna network weather forecasters (Whoops, I mean “Meteorologists”) who can barely find the maps they swoop their hands over. 

Of course no one wishes storm destruction and risks of life and injury to others, and of course there are many calls for reminders to be prepared in an impending hurricane but please, media people . . . give us a break. Your relentless focus on doom and gloom, is –all by itself– enough to send people flying off city rooftop gardens!

Well, okay, your heavy-handed scare tactic broadcasts did at least serve to convince Mr. O that he’d be storm-safer at the White House than puttering around a reported $50,000 vacation week (his tenth this year? Must be nice) Martha’s Vineyard golfcourse.

Who could deny the (rapidly-growing-in-popularity)

  Obama Regime motto: “Leadership from behind”

                                                  

No doubt whatsoever he will once again seize the opportunity of a natural disaster to represent his sleeves-rolled-up self in the role of “return of the conquering and compassionate hero.” As business owners and managers, we have already seen too much of this too often. Were we to practice such falsity, our businesses would crumble.

Also without a doubt, we can count on the talking heads at CNN, ABC, CBS, NBC, TNT and their affiliate braindead-behaving editors at The New York Times, Washington Post, Los Angeles Times, et al, to play it out for all the advertising dollars their sadly misguided Obama-obsessed bosses can muster.

The point that’s missed by all the sensationalist journalists is that the public gets it. Go through the updates and recommended preparation steps at scheduled news broadcasts. If and when the event actually occurs, lead up to it with information, not Chicken Little alarmist reports. Who cares what trees fell in Bongo-Bongo?

                                                      

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Aug 24 2011

Burning Bridges

I learned the hard way. 

                         

Burning bridges migh

                      

 work for “isolationists,”

                             

but . . .

 

 

But even if you’re the owner of the most microscopically small home business being run out of an empty closet, you cannot afford to be caught with a “smoking match.”

When you cut off communications with people or organizations –whether intentionally or inadvertently makes no difference–  you cut off future options and opportunities that you may never imagine being possible right now. And when you least expect it, it will surely come back to bite you in the butt. 

It should go without saying that this bridge-burning dynamic applies equally to all of us as individuals as well.

How did I learn the hard way?

                                                              

At many levels, I had to fight my way through childhood poverty and abuse, through high school insensitivities, college insecurities, impersonal graduate school, and the disillusioning beginning-a-career years. I beat my way through the bushes and put on a happy face, but I used my struggling existence as an excuse for aloofness.

Former (far wealthier) classmates disbursed to all corners of the globe with pocketsful of parent’s money? What did I care? I’d never see them again anyway. They served me no immediate survival purpose. Screw ’em. I was preoccupied with affording clothes, a car, and often, a next meal. How could I relate to summers in Europe?

I chose to feel bitter. For awhile I held grudges. But those feelings never lasted because they left no room for me to earn my keep and work my way up the corporate ladders that I saw as my only escape route. It was something like a forced retreat from upset feelings because upsets didn’t pay bills. I had no room left for anger.

The end result was the same.

Burned bridges.

I never intended to sever relations with those in my various graduating classes, and in steppingstone jobs.

It just happened.

Yet the consequences of often having no place to turn when a turn was necessary were no less difficult to bear than had I actually set the connecting spans on fire.

                                        

Ill feelings can obviously (now, in retrospect) trigger a conscious or unconscious desire to disconnect from the circumstances or people responsible for igniting various upsets, but what I’ve learned the hard way (after losing many close contacts over time) is that effort invested in long-term relationships can often produce great returns.  

It’s water over the proverbial dam at this point, and my life has been graced so many times over with strong business and personal relationships (that I finally did learn how to hold on to and nurture and enjoy), that I can only be grateful for them and for what they have made possible. Yet, there’s still this twinge of regret.

Perhaps you or someone you know will be prompted to think twice before cutting ties or burning bridges after hearing this (true) short story from someone (me) who almost learned too late the deep values of long-term relationships — in life and in work. When did you last give someone the benefit of doubt? Forgiveness works!

                                                    

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Aug 23 2011

Who’s Your Glue?

Here’s a “glue clue” for you!

 

 

Someone in your family or on your business or advisory team is the one who most holds you and the million little pieces of your business enterprise together. Who? How? Why? What have you done for her or him lately?

Did you know that small, frequent rewards (and typically inexpensive ones) are at least twice as effective as one large one? Did you know that cash –even in this struggling economy– is not always the best reward? Have you discovered (or been reminded lately to re-visit) Maslow’s Hierarchy?

After many decades, Maslow’s Hierarchy of Needs Theory continues to be business’s most effective tool for motivating employees, partners, referrers and sales personnel, among others. No need for a degree in nuclear reactor dynamics to put this classic theory to work for your small business.

It simply takes a sense of diligence 

and a little detective-type methodology.

                                                      

When you make a habit of taking ongoing temperature readings of, for example, employee hot and cold buttons, you gain a sense of what makes each one tick and how various life changes impact attitudes. This gives you leverage for better motivating because you can reward someone’s performance with what that person values.

All of us are located somewhere on the Maslow Hierarchy ladder (or pyramid as many management textbooks illustrate it. At any given moment in time we are either at a level of basic physiological needs, or safety needs, or social needs, or esteem needs, or we are at a point of self-actualization.

We move fluidly back and forth between these different need levels according to our daily (sometimes hourly)changing life circumstances. A person who has achieved a state of self-actualization, who is feeling self-fulfilled could tumble back down to a basic needs level in an instant.

Consider how fast your brain snaps back to basics as the result of a family death, a bankruptcy, an accident, a job-firing . . . from really, any kind of loss.

                                                                               

After years of having no financial worries, putting food on the table can become a sudden challenge. Having a neighboring home or business robbed can immediately cause someone at an esteem level, who is excited about winning recognition, into a security needs frenzy, shopping for insurance, alarm systems, new locks, a fence. 

If you can be aware enough of changing need levels for individual “glue people” who help hold you and/or your business together, you can reward each –at her or his personal level– for maximum impact. An esteem-needs person will often be more receptive to a plaque, a news release feature, or a certificate than to a cash bonus.

Someone struggling with car issues will appreciate new tires, an oil change or gas allowance. One successful business owner covers the cost of braces for a low-salaried employee’s teenager. Another sends top sales people on limo trips with spouses to shows and dinner (less expensive than permanent salary and commission raises).

The point is to pick out rewards that fit the person and the circumstances instead of making across-the-board judgements about what you think will motivate best. And don’t automatically assume it’s money. In fact, by targeting rewards to individuals, you can save huge amounts of money and earn great appreciation in the process. 

                                              

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Aug 22 2011

Answer Your Messages!

“Phone messages?

 

Pfffft!” said she, 

                           

“Never do ’em anymore

                         

 . . . text me!”

                

 

 

You gotta be kidding. Didn’t you ever hear the NY Lottery commercials that said: “Hey! Ya Never Know!”?

That deleted or squirreled-away phone message could be that your long-lost cousin has left you a big-time inheritance, or someone who wants to be your customer or client needs to know where to send you a fat retainer check, or that your dog was just diagnosed schizoid. Okay, okay, so you already knew your dog was a basket case.

The point is if you make a practice of not answering phone messages, or emails, you run the risk of not making the most 0f every opportunity. Real sales pros (and even a few accountants!) understand this. In the long run, opportunity losses can cost considerable time, money, and energy — not to mention some valuable relationships.

But you’re just too busy, right? Wrong! You can never be too busy to respond to someone’s question or greeting or information, even when you didn’t ask for it.

The reason should be obvious, but for for the benefit of those who get themselves caught up in their own clouds of dust, I would suggest that:

A) The message, though simple on the surface, may very well have more important –unspoken– information standing behind it. (Is it worth dissing a call from an old not-so-favorite contact who has referred you into a big-money project with her brother-in-law, but didn’t want to leave that piece of information in a voicemail?)

Hey, Ya Never Know!

                                                                   

B) Answering your messages isn’t just a “business life – whatever” deal. It’s a very large part of branding. Your responsiveness is read by others as a key indicator of who you are and what your business is all about.

C) Every communication is an opportunity. (Two $40,000 projects in a row once came to me because I took the trouble to call back a courteous response to some convoluted, almost-unintelligible phone message from a total stranger about my services

. . . I was tempted to dismiss it as a crank call or a time-waster, and just delete it. But I called back anyway, and was pleasantly surprised to connect with someone who had scouted me out, knew my whole background, had pre-determined to hire me, but who simply wasn’t very articulate on the phone.

Does this happen all the time? Of course not. But what’s to lose by responding? A couple of minutes? Sure, I’ve probably wasted a couple of minutes a hundred times before, but this 101st time earned me $80,000.

When’s the best time to answer your messages? If you are so busy, you feel you don’t want to spare a minute during busy hours, return non-urgent phone messages between 11:30am and noon, and again between 4:30pm and 5pm.

Most people are in a hurry during those two half hour windows — to get to lunch, or to get out and head home. You can bet on short, get-to-the-point conversations.  

Emails? Check regularly for and respond right away to ones you consider urgent, but don’t waste time deleting those that aren’t until –maybe– mid-day, and –generally best– the end of the day when you’re least liable to get hooked into opening junk.

                                                  

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Aug 21 2011

LEADERSHIP=RESPONSIVENESS

No good examples from

                    

the White House, but

                 

  small business excels.

 

 

 My last post here, A Sense of Urgency,” raised hackles among some visitors I heard from who all seemed to express the notion that “Standing Still” and former idealist President Woodrow Wilson’s failed “Watchful Waiting” policy toward Mexico should be dictating business and politics today. 

Don’t take it personally, but that’s sick thinking.

                                                                        

Doing nothing, as the White House appears to relish, has never been –nor ever will be– a policy or guideline for small business success. Standing still and watchful waiting may deck the halls of Congress and the Oval Office, but they represent the anthisis of what needs to happen to grow business and military strength.

Small business and military strength must be grown to preserve and protect the freedoms we enjoy in America, and to revive and revitalize our still sinking economy.

                                  

The government and big business continue to prove every passing day that not only do they have no answers to this incipient 2nd Great Depression (“The Obama Depression”), but –rubbing salt into the wound– they give nothing but lip service token talk to proclamations of supporting small business. Truth? They HATE small business! 

Small business hangs on in spite of the formidable clout corporations and the government have in tow — PRECISELY because small business owners, operators, and managers are responsive to market needs. There’s no time wasted studing market share and shifts, or testing stuff to death. A sense of urgency is ever-present.

As small business owners, we must –first let Mr. Romney know that it’s not just “Corporations” that “are people.” Small businesses are (to a FAR greater degree) “people” too! (And, BTW, DNC Chairperson Debbie Schultz in protesting even the “Corporations=People” equation simply demonstrates that her ideology is dumber than dirt.

Of course “businesses are people.”

ALL businesses.

Next, we need to teach responsiveness by

example within our business enterprises.

                                                                       

Acting responsively and responsibly with every interaction –customers, other employees, suppliers, even what may appear to be disintersested inquiries– means instilling and reinforcing awareness that EVERY person’s needs and wants are the most important in the world, with never an exception. 

Translation:

Cultivate respect and an action attitude.

                                                            

Sales professionals know this instinctively and typically make a practice of attacking problems before they become disasters. Stop looking to Washington for guidance. Take a page from sales pros.

The US Government 

is presently leaderless.

                                      

Consider the total lack of urgency and response to The Gulf Oil Leak; Mid-West Floods; Moammar Gadhafi; Japan’s Tsunami and Nuclear Disaster; Illegal Immigrants Pouring Across US Borders EVERY night; The Debt Crisis; and 20 more calamities. 

Your business would fold if you practiced such laxadasical “take another vacation” attitudes.

                                                                                                                                                                                                      

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Aug 18 2011

A Sense of Urgency

Unless you’re a surgeon

 

or bombsquad defuser,

                         

 nothing gets done

                                      

  by standing still.

 

 

Yesterday we talked about constantly moving targets. We touched on the challenges presented by rapidly changing rules, attitudes, circumstances, and information access.

To impact consumer, employee, and supplier behaviors positively, entrepreneurs and small business owners must flex, adjust, adapt, and go with the flow.

We must also hustle.

                                                       

When problems surface, pounce on them. I’ve actually seen unsavvy (and ultimately unscuccessful business owners and managers walk away, pass the buck, blame others, close up and go home, and –in one instance– put a “Gone To Lunch” sign on the counter at 11:55am, and literally chase out eight customers who’d been waiting in line

. . . oblivious, obviously, to the common knowledge that every unhappy customer tells a minimum of ten other people who tell ten other people. So, in this case that makes 800 bad-mouth comments. Can your business survive that? (“Quick like a bunny” was my father’s motto; it always earned him big tips.)

Having a constant sense of urgency communicates leadership, compassion, integrity, authenticity, and professionalism. Others will assign those values to everything you are associated with — your products, services, ideas, and all of the people involved with your business. Pretty good return for zero dollar investment.

Don’t be so afraid of making mistakes. Yes, “haste makes waste,” and “failing to plan is planning to fail.” But you can’t run a business cornerstoned by trite expressions. When you take reasonable risks, you are not betting the farm, or running off to the nearest lottery window, racetrack, or casino with your gard-earned dollars.

Unless the task at hand requires some Herculian effort (e.g., securing a king-size mattress onto the roof of a Washington Bridge-bound VW) or is intricately detailed (e.g., drawing blood, folding a parachute), be on the alert about when you can hustle your muscle and please your customer or employee or vendor with a prompt response.

All of this takes an action attitude and a determination to “Git R Done,” but, hey that’s simply a matter of sleeping and exercising enough, eating right, and making the choice. This starts to sound like some kind of training camp? It is. If you’re going to make this all work, you have to choose to keep yourself in good shape, and stay with it! 

Try walking faster. Oh, and keeping a journal of response times for various tasks and services will give you a sense of where you are, where you need to be, and give you the information you need to improve the sense of urgency you deliver. What every day? No, but maybe a day or two a week to start, then a monthly check-up. 

Remember the Chinese proverb: “Talk Does Not Cook Rice.”   

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   Hal@Businessworks.US

  Open Minds Open Doors 

 Thanks for your visit and may God Bless You.

  Make today a GREAT day for someone!

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Aug 17 2011

MOVING TARGETS

Well, HOPE never accomplished anything, but we DID get change . . .

Budget-Squeezed

 

Consumers,

                           

Unemployment Line

 

Stampedes,

                     

Fleeing lenders and

 

Investors,

                        

Slithering and Sinking

 

Suppliers

 

The days are done of having stationary targets and goals to focus on. We are a civilization on the move. Some of the action, we asked for. Some, we didn’t. Most threatening are those that have been foisted upon us by a naive, incompetent American government that has zero experience with, or appreciation for, all things business.

Even before I give you the build-up, here’s the bottom line:

You cannot start a fire with a magnifying glass if you have to keep moving the magnifying glass because the object you’re trying to ignite keeps moving!

                                                         

It’s a wonderful thing when your targets stand still for you and you have all the luxury of time to aim carefully before pulling any triggers. But that’s fantasy. Reality is that in today’s still sinking economy, everything is moving and changing — customers, employees, funding sources, referrers, vendors, and the competition are all in motion.

If you really want to put a fire under your ideas, your customers, your employees, et al, you’d be best advised to ditch the magnifying glass and figure out the best way to turn sparks to flames. You need to first explore the nature of the tasks and people involved, and assess your goal structure.

If your goals aren’t specific, realistic, flexible, AND due-dated, you’re headed into fantasyland and running on empty.

You are dealing in (with apologies to Mr. Obama) hopes and dreams: meaningless time-wasting, money-wasting, energy-wasting illusions that savvy entrepreneurs avoid like the plague.

                                                             

Dreams, ambitions, and intentions are great, but only when they are followed promptly by action. Taking action is the mark of a true leader, and all successful entrepreneurs. And some action is always better than noaction. Why? Because –again– trimes have changed and the new old motto is:

“If it ain’t broke, fix it anyway!”   

Be careful to not misread the implications here that you should suddenly fly by the seat of your pants (which could undoubtedly make for an interesting journey, but highly questionable landing). Yes, do charge at your business targets, but remember that –even when they least appear to be– they are moving and changing.

Your ability to adapt effectively to changing, moving circumstances will determine your ability to succeed. How does one prepare for vigorous activity? By stretching of course. What kinds of stretches do you need to build into your daily routine to enhance your flexibility, elasticity, ability to adjust and respond?

Writers read. Language teachers do crossword puzzles. Designers go to the movies. Doctors and dentists invent gadgets. Actors “people watch” in crowds. Musicians hum. Drivers walk. Chefs try different restaurants. Shrinks join therapy groups. Figure out what works for you.   

The world’s greatest athletes –regardless of the sport– are those who practice and practice, and practice again, hitting a moving and/or changing target. The world’s greatest entrepreneurs do the same thing. Remember high school physics class and Newton’s First Law?. . .

“A body in motion tends to stay in motion!” 

                                                                

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Aug 16 2011

Small Business Politics

If you own a small business,

 

then small business

                                    

politics owns you.

                

You can run but you cannot hide. 

Even if you are a one-man-band or one-woman-band with no internal politics, you have no choice but to deal with external politics.

~~~~~~~~~~

You’re an owner, operator, partner, or manager of an American small business or professional practice. You may own all or a piece of what you do, but the government (and politics) owns all of you!

~~~~~~~~~~

                                                                        

Regardless of all other influences in your life, when you own or run a business of any type or size, you still must face the fact that the massive amount of government controls and regulations alone can ruin more than your favorite breakfast, a good night’s sleep, and even a kaleidoscopic sunset. It can ruin your health and your family.

Since the government for the most part dictates what you can and cannot do; what you must pay for goods, services, and taxes, and when; who you can and cannot do business with and hire or fire; how you must treat and insure those you hire and how you must treat and pay off those you fire

. . . since it dictates what kinds of tools and equipment and forms and suppliers and shippers and transportation you must use . . . even how you state your business to others . . . and since government is born of politics, while somehow managing to also be its inseparable twin . . . There IS a breaking point.

It’s a never-healing small business stress fracture!

And now, clearly on track toward a Marxist dictatorship by way of the nonstop and sorely misguided Obama Socialism freight train, America’s small business community has reached that breaking point.

First off, there are 30 million small businesses in the U.S. Don’t believe the White House; they are patently and intentionally wrong; home-based businesses are conveniently ignored. The government doesn’t consider home-based businesses as worthy enough enterprises to allow them to be included under useless SBA jurisdiction.

You run an online business out of your closet, a jewelry-making business out of your garage, a cookie business out of your kitchen, or a grass-cutting business from your truck . . . you don’t count! The government only wants your tax dollars. Beyond that, you don’t exist! So, back to the beginning: there are 30 million of us!

If you are anything like the vast majority of small business owners and operators, home-based or otherwise, you clearly have a goal to make a difference with your life and your enterprise . . . for your self, your family, your community and hopefully –by the ways that you do what you do– for our nation as well.

That means taking some minutes out of your hectic schedule. It means putting down your tools, equipment, keyboards, dishtowel and whatever else you make a living with, for just long enough to take that step you dread into the sleazy world of politics. It’s time to do your part — show and inspire others to leadership.

It means taking just long enough to visit or write a couple of letters or emails to politicians about why you think small business matters. Take just enough time to support those who support your ideas about why small business matters. Why? Because small business does matter. And because it matters that we all step up.

Imagine the impact: 

THIRTY MILLION

visits and letters and emails calling attention to the economic recovery role of small business and why government must invest in small business –not with more wasted cash handouts– with tax incentives for innovation and tax incentives for job creation.

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  Hal@Businessworks.US  

  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

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Aug 15 2011

Badgering 101

Big-mouth

 

media muckity-mucks

                          

bullying your business?

 

Is it just me or are you as fed up as I am with all those annoying, pestering, mean-spirited, arrogant, nasty, intolerant, rude, feeble, badgering excuses for news reporters and interviewers that we see on mainstream media TV?

1) They are stupid!

2) They need to shut up and listen!

                                                                   

These people –and “these” includes nearly all of the biggest network news anchors and interview specialists– should be (willingly of course, in the interests of media integrity) duct-taped to the wall (nicely, with no circulation cut off), socks (clean ones you can breathe through) stuffed (gently) in their mouths and made to listen for just a minute or two to the answers that the objects of their insults provide to their printed questions. 

(Gee, Hal, say what you really feel. Hmmm. Well, no need to call out the ACLU, Law & Order’s SVU, or a friendly neighborhood SWAT Team, but it is a way to finally hear someone’s complete uninterrupted response; hey, you can un-duct them and give them lemonade after the questions are answered; how’s that?)

TV interrogations (er, interviews) are so relentlessly overbearing and obnoxious that audiences never get chance to hear responses that could make a difference. Have you seen or heard a single interview of any politician who’s not part of the Obama regime who has not been talked over and pummeled in the questioning process?

Even waterboarding might be kinder

                                   

Are you unconsciously absorbing media badgering techniques and integrating them into your dealings with partners, investors, employees, suppliers, customers? Are you sure?

                                                                             

I have yet to hear a talking-head question that’s not a camouflaged accusation. Is that little bit of manipulation finding its way into your business dealings? Are media people making it seem like an okay way to conduct yourself?

I mean we’re not talking about the sharpest tools in either shed when it comes to news people interviewing politicians, but come on now; someone’s going to be representing us, and it won’t be a media prima donna, right? As for your business . . .

If you are buying into these methods, you’re being psychologically bullied.

                                                        

If your ego is as big as the TV puppets you know we’re talking about here, so big that you have had to reduce yourself to bullying and badgering in order to create controversy and get industry or professional attention, for example, you are probably missing the defined purpose of your career.

News “Reporters” are. It’s their job to illuminate and enlighten . . . to report what happens. How many actually make that a priority? (I can name two out of thousands.)

The media people I speak of should only know what bitter, uninformed jerks they look like to their viewers. Clearly they have no regard for their own self-respect or anyone else’s who happens to disagree with the producers and owners who pull their puppet strings in order to win audience shares that attract corporate advertising dollars.

Too bad they’re so dependent, and so blindly convinced that they are digging for “the truth.” Nothing could be farther from . . .

Sure, everyone has heard their parents and grandparents start a sentence out with: “When I was growing up . . .”

And you know what? There’s enormous wisdom locked up in statements that start that way. 

But discovering those gems requires listening — opening ears, and minds, instead of rolling eyes.

                                                

So try this on: “When I was growing up, a “Reporter” was a respected observer, not a wise-guy loud-mouth more invested in self-promotion than in bringing enlightenment to reader/viewer/listener audiences. When Walter Winchell reported the news, he didn’t put an egotist spin into every statement. He was a professional.

Of course there were others. Just go to Bing and Google and find them. Start with Huntley and Brinkley, and Mike Wallace, and Paul Harvey. Oh, you say, but they weren’t 100% ethical either. Who says? Who is? And isn’t 90-something percent a whole lot better than single digits? What percent are you? What percent is your business?  

                                                        

# # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

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