Are you a nice guy?

If you are so savagely money-hungry that you’ve stopped functioning like a human, you may indeed finish first financially . . . but you’ll be wasting away your life in the process. People will split into two camps: those with value to offer who cross the street to avoid you, and those who leach onto you, hopeful of getting their hands in your pockets.

“Happiness,” we’re told,

“runs in a circular motion” and 

“life is just a little boat upon the sea”

(With thanks to ’60s songster Donovan).

Well, acquiring and stashing cash may well be what fuels your fire and keeps you running, but little boats upon the sea capsize quickly if they’re anchored off shore in the middle of a storm, economic or otherwise — especially if you’re sitting below deck rolling your dimes and nickles. (And without a snorkel?) Glub, glub!

“Yeah,” you say, “well that sounds good, but reality is my family’s gotta eat and I have a mortgage and car and stuff to pay for, and if I don’t focus on making money, my business goes down the tubes, then what?”

Someone told me today that she quit smoking “cold turkey” after years of convincing herself “it would be too hard to quit. I finally realized,” she said, “that it would be a lot harder to die of cancer.” You don’t need to be addicted to your business just because you fear bankruptcy. A bankrupt body and a bankrupt family are far worse consequences.

No, I don’t pretend to have all the answers, but–as both an ex-smoker and ex-money-chaser–I can only say that I am happier, healthier, and wiser now than I have been since college athlete days (a  l-o-n-g  time). Money struggles are much easier to contend with when you can make the decision to downsize your lifestyle.

That action alone, in fact, enables some fantastically rewarding experiences that would otherwise never have come by fighting to stay living a plastic existence at the top of the financial ladder.

“Like what?” you might ask. “What benefits can there possibly be from giving up a big-bucks high life?”

Start with drastically increased odds for:

• A much-enhanced family life

• More friends and more meaningful friendships

• Increased numbers and types of opportunities to grow as a person,

• Support systems to be physically and emotionally healthier

• Increased awarenesses that facilitate being able to help others along the way

These are just a few of the hidden benefits. There comes a point where each of us must draw lines in the sand for our SELVES, and decide which roads to take. When that time comes –or when you decide to make it happen– choose your self and your loved ones first.

Money can put you there if you’re here,

but it can’t buy a new you or a new them.

You are undoubtedly a nicer person than you probably give yourself credit for. Don’t be afraid of letting the nice you rise to the surface more. And –since life isn’t football or boxing or war– don’t think for one minute that nice guys finish anywhere except first.

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Hal@Businessworks.US or 931.854.0474

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

An open letter to the President . . .

CONGRATULATIONS, Mr. Obama,

for a job well done.

Now let’s get down to business!

Ah, at last. For what appears to many to be the first time since assuming the Presidency, you have actually acted in what most of the world’s eyes and ears would surely agree to be a “Presidential manner.” You have risen to the task of delivering a non-political Presidential attitude. Thank you. It’s a burst of fresh air.

Your “watch” has brought a piece of justice to America. Thank you!

It is time now for you, personally (and Presidentially), to bring justice to America’s entrepreneurs . . . to recognize and accept that it is SMALL business that ultimately holds the key to turning around this miserable economy, which many small business owners feel your political agenda has been insensitively fueling.

You stated today:

“Today we have been reminded as a

   nation, there is nothing we can’t do.”

Your statement no doubt includes being able to rise above political campaign agendas that have fostered one unrealistic attempt after another to turn the economy around. And I don’t think anyone faults you for trying.

But, clearly, you have not respected entrepreneurial small business and professional practice owners and operators and managers. Your economic recovery pretenses have done nothing except increase taxpayer burdens -especially for small business– and have only served to mushroom the federal deficit.

Your statement would also seem to include being able to follow the footprints of history in stimulating —instead of bumbling corporate giants and incompetent government agencies— small entrepreneurial business startups.

Surely you have the proof of this wisdom. You need look no further than the genuine job-creation pathways carved out by new small business enterprises. It is there that you will find true economic growth.

Americans are universally proud today of the military intelligence and guts it took to destroy the evil leader of the terrorist world.

But we continue to remain hopelessly (and needlessly, many believe) bogged down in this economic quagmire.

We are paying more than we should have to pay at the gas pump. This means that we are having to charge customers, clients, and patients more than we want to for shipping and transportation. And higher shipping costs mean higher food prices. Of course you know this. But you’ve been trying to put out the fire with gasoline!

These are not whining complaints. But the solution –contrary to your recent suggestion– is NOT to get a more fuel-efficient car. It is also NOT to stop using FedEx and UPS in favor of the less expensive (and totally incompetent) US Postal Service. Neither is the solution to eat more junk food because it’s cheaper. 

Many of us who own and run small businesses, Mr. Obama, are overtaxed and over-regulated to the point of bankruptcy. Instead of being free to innovate and lead the way (as in all economic turnarounds), we are forced to follow those who have no business sense, understanding, or experience . . . and who are unwilling to seek it!

Can we now finally sit down and talk about politically-UNencumbered, real and genuine tax incentives that encourage new small businesses to create new jobs and reward them for succeeding?

Can we do this with real small business leaders — NOT the corporate executive-laden SBA, or government Economic Development groups, or professorial think-tanks?

Can we do it now? Are you willing to take a reasonable entrepreneurial risk and sit down with some real small business people? Will you listen instead of defend? Will you process instead of preach? Will you give America’s 30 million small businesses genuine incentives and a free hand to go to work to solve the economy puzzle? 

America loves that the first step behind the promise of rooting out terrorism has at long last been honored. Now it’s time to return the economy–the issue that undermines all others— to the point that allows people to regain their dignity and self-respect without reliance on government handouts and token pats on the head.    

We have earned more than lip service, Mr. Obama.

Can we do it? Can we do it now? 

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Going under

and around

business problems

guarantees no solution.

Unless you tackle troublesome issues head-on, answer questions and respond to your messages promptly, you can be sure they’ll still be around on your next visit, and will no doubt have gathered velocity, weight, and momentum while awaiting your return.

Okay, easier said than done, right? Well sure, if you choose to make it hard on yourself. You can be certain that if you consciously or unconsciously choose for something to be hard, it will be. “Yes, but…” you start to reply. Don’t choose to “yes-but”; choose instead to get on with solving the problem.

Then, no matter which way the chips fall, the next step is to choose to get over it! (Because dwelling on what did or didn’t happen is itself a problem –an interruption– and can become worse than the original.)

There is no time in either life or business to dwell on what did or didn’t happen. We all root for teams that lose, but by mentally and emotionally hanging on to a loss, we actively set ourselves up to be losers ourselves. Wishing and hoping are childhood fantasies that accomplish nothing. Only action speaks.

Only by taking action steps can we expect to have the possibility of a favorable outcome.

“Well,” says you, “I can’t always jump on every problem that comes along. It’s too interruptive. And I already have too many interruptions to deal with every day!”

In case you’ve somehow missed what I’m about to say in response, let me be loud and clear about it:

BUSINESS LIFE . . . entrepreneurship, management, ownership, partnership, counseling and consulting, investing and lending, designing, inventing, innovating, creating, being engaged with any form of business . . . IS: One big interruption after another. But it’s why you get the big bucks!

One big interruption after another. People knock on your wall, waltz into your workspace, call you on the phone, slip notes under your door, send you 347,000 emails a day, throw pebbles (bricks?) at your window. They step up to your breakfast table, lunch table, dinner table, meeting table, and call to you under the bathroom stall.

Sometimes it seems that all of these things are happening at once. It’s your job to separate, sort out, prioritize and respond. And even as you perform these functions, yet more interruptions are bound to occur. This is also why we all need some time away once in awhile.

Small business owners notoriously deal best with turning interruptive problems into productive opportunities. Corporate types expend all their energy analyzing every interruption that comes along. They use all forms of committees and groups and teams to do this, but analysis paralysis is the byproduct.

Got Government? Government sleeps and sweeps stuff under rugs hoping it will just go away, or that someone else can solve the problem at hand so that government can step into the spotlight and take the credit. When everything’s under the rug, nothing is really “interruptive.”  The rug just gets hilly in spots. And productive, it ain’t!  

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

BEING TOO GRATEFUL?

Is there such a thing!

The only person who finds it annoying to hear you say “Thank You” over and over is someone who is too self-absorbed to routinely express appreciation, or just too ignorant to consider it, or who is insecure about speaking up. Many people fear being too “overkill” thankful. There is no such thing.

It’s a well known fact that human beings value and respond positively to “Thank You!” especially when it’s delivered sincerely. Don’t you? Think about it. How much can you say it? It’s never too much. Point to one single instance in the world in all of history where someone has died from being too grateful.

So how can you best cultivate all these positive responses in your personal, professional and business lives?

By letting more people know more often how much you appreciate their efforts on your behalf, no matter how insignificant they may seem.

Besides making them feel good, you’ll get more smiles and better service.

Is there anyone reading this who would not enjoy getting more smiles and better service? Really.

So start practicing when you wake up in the morning. In the bathroom mirror. To your spouse and kids. With neighbors. With fellow commuters, associates and employees, partners, advisors, investors, lenders, referrers, suppliers, vendors, visiting sales reps, OF COURSE CUSTOMERS. (Being continually grateful is the highest form of branding!) Thank the guy who fills your water glass at lunch.

You get it, right? Thank you.

Make it as much of a habit as brushing your teeth and fastening your seatbelt. It really is not hard. Simply prove to yourself how smart your brain is, and just choose it! (Thank you!)

Okay, says you, you’re just looking for work. Guess what’s the fastest way to make a positive impression to give yourself the competitive edge boost in your job search? A prospective employer (or client) takes you to lunch to size you up –to make sure you know where the napkin goes, and that you don’t order whiskey shots with your eggsalad sandwich.

You thank the maitre de or hostess, the waiter or waitress with every table visit, the bus boy who cleans off the table, anyone and everyone. If it doesn’t help you get a job offer, the prospect isn’t worthy of your talents and upbeat personality (Go back to the first sentence at the top of this post to see what you’ve got; be glad for not working there).

Oh, and while thank you’s will certainly not replace raises, bonuses, 401ks, healthcare plans and insurance coverage any time soon, you’ll be surprised how your increased use of them with employees will have the effect of minimizing these kinds of concerns as contentious issues, and there’s no better way to motivate your troops!

Try just 10 more thank you’s a day for one week, and see what happens.

You’ll thank yourself.

Then what?

What’s next?

Hmmm, well maybe think about trying “Please” more often?

. . . Hey, thank you! 

                           

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Hal@Businessworks.US or 931.854.0474

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Pretending to enjoy the

Royal Wedding Kiss when you

haven’t even had a hug

since mid-March                                                                                      

Trying to “think green” when there’s none in your wallet. Rooting for the San Diego Padres and Minnesota Twins to finally break into double digit season wins when your own favorite team is tumbling into last place. Thinking that yet another White House-prompted stomp on small business is crushing . . . until you see the tornado devastation.

Laughing with a new puppy and new baby until it’s scoop-up and diaper-change time, or waking up to wailing cries and incessant barking. Thinking that Mid-East violent turmoils are too far away to be concerned with. (Are they?) Struggling to reconcile government reports of climbing unemployment with government reports of growing job creation.

Network media news ends every broadcast with sports, weather and some new medical discovery of traumatizing side effects (including the possibility of, of course, death or extended misery, or both) from breathing air, drinking water, sleeping too long or too short, eating health food, getting check-ups, singing . . . you know the rest.

Gas prices are headed to $8 a gallon, but not to worry; it’s okay, we’re told because gas prices in Europe are even higher and have always been higher.

We’re just starting to catch up with other countries.

Oh, sorry, I should have known there was a good reason to not be upset with having to second-mortgage my house to pay for gas for my car.

Gee, I guess I’ll just take it on the chin that skyrocketing food costs result from higher shipping costs which result from higher gas prices which –advises Mr. Obama– we should just suck it up about, or just trade in our cars to get more energy-efficient vehicles so that rising gas prices don’t become an issue.

Well, of course. Why didn’t I think of that? 

Every human on Earth has a different comfort zone. Physical, emotional and intellectual comfort parameters vary as dramatically as individual personalities. Think about that before you approve the next marketing creation (and accompanying expense) that’s thrown your way. . . especially for misguided online productions: the majority.

Your comfort zone, were you to draw a circle around your body, can vary considerably depending on location, environment, circumstance, and others around you — also where you were born and raised. Human space needed to function comfortably in Hong Kong is far less than that required in rural Texas, or Manhattan vs. Waterloo, Iowa.   

Get outta my face! Get outta my space!

Just how far do you “go with the flow”? How does physical proximity impact personal selling? Presentations and demonstrations? Business meetings and lunches? Golf? Giving visitors tours of your facility? What about the use of space in your ads, banners, direct mail, packaging and labeling, client reports, promotional materials, forms?

Then there’s the past, present, and future comfort zones. We can gain great comfort from reminiscing so it’s easy to get ourselves hooked on thinking about past events, ideas, and people. The future is at least equally compelling to many. And drifting periodically for short visits into both arenas can enhance the present here-and-now moment.

Staying in touch as much as possible with the present moment is what allows us to function best and most productively day to day. It also gives us the internal emotional support necessary to make adjustments that allow us flexibility in our subjective (and generally conditioned) physical proximity comfort zones.

When you sense your comfort zone moving into the “Twilight Zone,” take some deep breaths and recognize the choice to go there or stay where you are, or cut out some new paths, is completely your own.

Your “zone” is your OWN!

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

You really have 20 seconds!

A back alley. The front seat of your truck. A corner of your garage. Your kitchen counter, A fancy reception room or hotel lobby. A sunroom, chicken farm, TV room, airplane hanger, cornfield, Grand Central Station, a website, or the excavated mud puddle of a construction project

. . . How it looks and how it feels must be appropriate to your business or profession and represent the image you seek to project. You already know that, right? But do you remember to stay on top of it? And did you know that whatever your waiting area may be, it gets “scoped out” in 10 seconds!

YOU get scoped out in the next 10.

There you are: 20 seconds to make it or break it.

Much is said about the first ten seconds of a sales encounter with someone, or group, but little is made note of about the surroundings, environment, and setting of the place where those first interpersonal seconds actually come across, or have the stage be set.

The set and setting of the place people wait is critical to creating a mood of receptivity in the minds of those who wait for you –even if it[‘s for less than one minute. If the place is a mess, so are you, and so are the products and services and ideas you have to offer (in the mind and eyes of the beholder).

If everything is neat and clean and organized, so will what you have to offer be pre-judged to be that way.

It can’t be emphasized enough that regular ongoing (preferably daily, even hourly in some high-traffic areas) taking of inventory will make a big difference in how people assess you and your business . . . to the extent it can give you a positive and competitive edge in that first ten seconds of personal interaction.

Consider the last 5-6 business locations you visited (including doctors’ offices), and what do you come up with?

What, in your waiting area, needs tending to —ongoing maintenance? Start with torn and ragged old magazines and newspapers (trash them!), and dead bugs in overhead lighting units (especially bad if you’re a dentist, massage therapist, chiropractor, OB/GYN, or shrink!).

Dead leaves on plants? (Plastic plants are just as unacceptable; no matter how great they look, they communicate phoniness and lack of reality.) Dirty carpets? (How hard is that? It’s called a vacuum.) Dusty countertops, outdated calendar pages, inaccurate clock time?

Here’s the biggy: KILL YOUR TV and radio if:

A) They are staticky

B) They are tuned to mainstream media networks (it’s not about what you or your receptionist think people want to watch; it’s about the mood you want to create)

C) They are tuned to news channels or channels that offer regular news updates (blood and gore and tragedy are not particularly great graphics or content to be filling people’s heads with while they wait for you, or eat a meal, or are medically stressed)

Put the radios on elevator music. The more relaxed visitors are while they wait for you, the more receptive and less-stressed they’ll be when you step into the spotlight 

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

 Reported today on satellite radio news . . .

Nearly 20% of all U.S. income

now comes from the

government!

Why bother working

anymore?

WITH GRATEFUL (Cough! Cough!) APPRECIATION FOR GROWING THIS PREDICAMENT INTO A FULL-BLOWN SMALL BUSINESS QUAGMIRE . . .

• THANKS TO: Our never-ending bad economy that we’ve been hearing for two-and-a-half years has repeatedly “turned the corner” and is “getting better” (uh, do politicians ever fill their gas tanks, notice foreclosures, or artificially-inflated unemployment rates?)

• THANKS TO: The complete absence of decisive leadership in the White House (which serves among many other things, to facilitate the evaporation of America’s world leadership posture and respect, and actually set us on a track of anxious retreat in the eyes of emerging nations). 

• THANKS TO: Mr. Obama’s incessant efforts to create boundless dependency on government incompetence (dramatically marked by government’s ever-present lack of business sense, business experience, businesslike conduct, and entrepreneurial spirit . . . the same entrepreneurial spirit that made America great to start with!).

• THANKS TO: The reckless government spending sprees that embrace idealistic socialist agendas at the expense of citizens losing their jobs, their homes, and their dignity (and front and center is the utter insanity that’s responsible for continuing efforts to ram a cataclysmic-ally extravagant and dibilitatingly expensive healthcare plan down the already constricted throats of small business).

Now you perhaps know more than you want to know, but –ah– what’s behind this leading of lambs to slaughter?

Could it possibly be that we have a government intent on gaining voter control by making all citizens and businesses beholden and grateful for the survivalist handouts that ooze out of wasted government programs?

And how do we initiate a great escape? How do we ever return to the solidity of national purpose and world respect and the high human standards this nation has been built on?

The answer, my friends, is NOT “blowin’ in the wind.”

The answer is NOT in redistributing the wealth, nor in providing safe haven to all illegal immigrants, nor taxing small businesses –literally– to death.

The answer is in taking action now. The answer is in standing tall for your small business enterprise and ambitions. The answer is in voicing your objections to increased and increasing government control and over-regulation. The answer is in doing the very best you can possibly do every day to strengthen and anchor your business interests.

The answer is to fight corruption and politics

with integrity and heart,

The answer is to light your own fire and keep it burning in the minds of all those who support you and the work you do — your employees, customers, suppliers, advisors, investors, and the geographical communities where your business lives.

The answer lies within the purpose of your business soul.

Take your opportunities and run with them.  

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

ALL THERE IS

FOR CERTAIN

. . . IS YOU!

Becoming an entrepreneur is not like becoming a corporate guy or (thank heaven) a politician. In Entrepreneurville, there are no rules about how to think, or operate, or create, or market, or finance.

All there is for certain is you!  

Why is that different from corporate life? You may have your own team, but you’re not part of somebody else’s.

All there is for certain is you!

And surely you haven’t the time or inclination to indulge in the under-pinning of all corporate existence: analysis paralysis. By the time your corporate counterpart initiates some market study, you could introduce your product, service or idea, take it back, adjust it, re-introduce it and be making money!

What makes entrepreneurship different from politics? For openers, winning popularity contests seldom has any value. And, for closers, truly successful entrepreneurs only win by exercising consistent integrity. In between the openers and closers is a vast wasteland of propaganda, distortions and outright lies embedded in every election.

It’s making your ideas work that counts. It’s finding ways –channels, roads, avenues, strategies– to get from where your ideas are now, to where you want them to be.

Sometimes that “finding” process needs the help of others. But if you’re an entrepreneur with great ideas and no ability to engage and manage others to provide the help you need, you’re not likely to ever get where you want to be.

The number one reason for new business failure is “poor management.”

So start at the beginning. Realize that having great ideas, and being driven with burning desire to achieve results with them is paramount. But knowing how to manage things, people, systems, and operations to get your ideas on the launchpad is an equally critical challenge.

Spare yourself false starts.

When you jump the gun, rush to judgment, make assumptions, take shortcuts –even though these steps might be well within your comfort zone because you’re an action-oriented kind of person– you are setting yourself up to take huge (and probably expensive) unreasonable risks.

True entrepreneurs take only reasonable risks! 

It is the utmost and arguably most important of all reasonable risks for an entrepreneur to take: to expend the time and energy to gobble up every available shred of information about how to communicate clearly with and motivate others . . . how to be a leader and exercise productive leadership that’s followed eagerly.

Of course there are many behavioral and personality traits associated with entrepreneurial instincts, and those are not to be underestimated for the values they bring to the table, but genuinely successful entrepreneurs are historically those who cut out and apply big chunks of management expertise and leadership know-how.

If this subject matter gives you queasy feelings, or you start to hear your knees knocking when someone suggests that a management psychology or professional growth and development or therapeutic group experience might serve your entrepreneurial pursuits big time, take that road less traveled. It pays the biggest dividends.

All there is for certain, you know? 

# # #

Hal@Businessworks.US or 931.854.0474

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

As a national book award-winning author, a national marketing award-winner, and two-time university Professor-of-the-Year award winner, I can deliver the sales you want. 

Don’t believe it!

But if I tell you that I’ve created client programs that have delivered over $1 billion in sales, believe it! (Actually, all of the above is true. But if it’s sales increases you seek, “sales produced” is all that really matters, right?)

I am a writer so (for more than thirty years) I read approximately 1.5 books a week. Fiction. Nonfiction. You name it. I have my favorite books and authors, but I am always trying out new ones.

I rarely if ever choose to do any kinds of “reviews” on this blog, but —and I really should know better by now as I look back at bogus past big-name “Prize” recipients like Carter, Gore, and Obama-– when a Nobel or  Pulitzer Prize winner of any kind comes along, I am still (unfortunately) mainstream-media-conditioned to snap to attention.

Hence, to make a business point at the conclusion of this post, here is my 100% subjective review of Pulitzer Prize-winning book TINKERS by Paul Harding, MFA (who taught writing at Harvard and The University of Iowa):

First of all, considering that the speed of reading this meager (183-page) book could be equated with underwater page-turning, and that the torture of the story offered –which literally tells you how a clock is made when you simply want to know what time it is– Water-Boarding might have been a more fitting title.

If it doesn’t put you to sleep, or drown you in the author’s sweat (which he surely poured forth trying to polish and perfect every overkill shred of every word), it will make you so thoroughly depressed you’ll want to run to the nearest cliff to swan dive into the rocks below.

Even if your genes have been handed down from Socrates, you’ll be bored to tears at this writer’s heart-wrenching effort to draw you into a totally unremarkable story of death and dying.

If, by the way, the subject intrigues you, look up Elizabeth Kübler-Ross for a real education minus all the fluff.

But my advice? Don’t waste your time with TINKERS (or your $14.95/$16.95 in Canada) unless word craftsmanship and belabored descriptions get you excited.

If it’s a great read you’re looking for, you may rather want to go directly to Jed Rubenfeld, Nelson DeMille, Cormac McCarthy, Kent Haruf, or E. Annie Proulx.

Now, why is this like business? What does this have to do with entrepreneuring?

Lots of business service people out there sport big-name awards. But the odds are pretty good you’ll never relate to their missions. And, even if you do, they’re not likely to produce sales for you!

It’s probably a best bet to disregard what business elitists think, and direct your needs to those providers with real-life performance track-records.

If you’re brave enough to ask, I’ll be happy to tell you endless tales about creative groups, ad and PR agencies, marketing firms, management consultants, SEO “experts,” website designers, media moguls, and incompetent but well-intentioned relatives who have won major awards, charged a fortune in fees, and produced nothing!

Generally speaking, the classier and slicker the presentation (or book cover), the more award-conscious (as opposed to sales or productivity-conscious) a given provider tends to be.

As a business owner or manager, this translates to:

• Exercise extreme care when hiring outside consultant or service providers to make sure they are more committed to producing what you need than to serving their own pursuit of awards.

• Be careful about appearances. They are rarely what they seem.

• Ask for samples and examples. Put genuine effort into the screening process.

• Remember that awards of any kind are (like my review above) totally subjective. Sales are real, tangible, and measurable.

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Businesses, like people, get

their faces locked in to 

negative expressions  

You think those who are considering a purchase of your goods or services are not paying attention to how the “package” of your business facade is wrapped? You think it doesn’t matter?

You think” the face of your business” has no power of suggestion? If you’re engaged in professional selling (who isn’t?), do you think no one notices your facial expressions? (You do of course know they’re contagious?)

Try this one.

I’m going to give you a single word that sums up my total customer experience at a business I visited recently. It was something that the receptionist did.

And you will likely do the exact same thing the minute you read this word, which should –all by itself– be a  clear enough demonstration that every business “face” communicates.

My guess is that odds are within one minute, you’ll be hooked.

You will prove to yourself that the power of suggestion is far from imaginary. Are you ready? Okay:

Read the following word and think about it for five seconds. 

Ready?

Here it is: YAWN 

Think about the word now for five seconds.

Well? If you didn’t yawn yourself, did you at least feel that queasy little tremor in the corners of your jaw where upper and lower teeth come together?

No? Well, maybe you just woke up, or just took some amphetamines or someone just put some ice down your back.

How about this word?: SMILE

                                                              

Who is “the face” of YOUR business? 

Does that person pass along smiles or stretch and yawn most of the day? (And, no, this is not intended as a corrective action seminar for air traffic controllers . . . who, by the way, it’s worth noting, get paid $160,000 a year to NOT sleep on the job; it’s stressful and requires special skills? So what! What about truck-driving and mothering!)

Similarly, a health food store clerk or medical clinic is hardly well represented by even the most smiling individual if she or he looks like a walking billboard for some local tattoo and body-piercing parlor. The face of the business is locked in a negative expression.

Credibility registers in the eyes of the beholder in less than ten seconds. There are no second first impressions.

So you get the WHO part of this, what about the WHAT part? What is “the face” of your business? I know of a physician’s office with an absolutely filthy-beyond-belief office front door. You need antiseptic wipes just to touch the handle. One pint of paint and a teaspoon of metal polish would do the job. It’s been that way for many years.

It probably goes without saying that this doctor is not considered the town’s gift to healthcare, and has been struggling financially for probably as long as the door has been hinged. The face of the business is locked in a negative expression.

If you’re in construction or landscaping and pull up to a prospective customer in a disgusting truck full of muck, don’t think your slightly lower estimate will land you work. The truck tells people that you’re a slob. People don’t hire slobs. The face of the business is locked in a negative expression.

Computer techies who can only communicate with their thumbs and say little more on the phone (if they answer it at all) than  “Uh” and “Huh?” OR who rattle out stuff about SEO and Mashables and Tweets to another business owner who doesn’t want to know how to make a clock when she asks what time it is, will not get hired. 

In this case —on the phone or on the screen– the face of the business is locked in a negative expression.

You have the key. It’s in your head. It’s called consciousness. Open minds open doors! 

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

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