YOU’RE 70+ YEARS OLD?

There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!
Popular observations about your age:

YOU’RE 70+ YEARS OLD

God Bless You! You’re still alive and pretending to be younger . . . probably 50-60. Occasionally, you might even make believe that you’re in the 30-40 age bracket (though, depending on activity levels involved, that can readily get you in trouble, like cut, bumped, bruised, or thrown out of a bar, an airplane or someone’s bedroom!).

Bottom line is that you have at long last arrived at the point where no one can tell you much of anything that you don’t already know from experience.

Well, okay, you may be a little slow on the uptake when it comes to storing your pdf files on the cloud or testing the new contact lens that takes photos when you blink (something like 1 blink for yes and 2 blinks for no and 3 blinks to snap a picture of what you’re looking at that you’re not supposed to be looking at. Hmmm, and that could spell trouble with a capital “T”!). Anyway, who knows what’s next in tech? You can bet the farm that the answer to that is: No one older than fifty years younger than you, right?

So here you are: 70+ and you have no doubts about what you don’t know. You’re still working at something or you wouldn’t be around. Life is not a breeze, but waking up every day is certainly a gift you want to make the most of — especially after all that work just to get from the bed to the bathroom!

And you are, after all, happy and productive, yes?

Interesting isn’t it, that being at the happiest and most productive place in the world—“here and now”—is most often shared by people under 7 and over 70? Most everyone in between spends all those other years worrying about the future which hasn’t come yet (and may never!) or dwelling on the past which is over (and can’t be changed). But then, you already know that, right?

Here’s how I figure it: AGE only matters when you choose for it to matter. We made a lot of choices to get here. And whether it’s been easy, hard, or in between, it all comes back to choices we make and have made—conscious or unconscious, but always our choices lead the way.

So, just choose to make it easy! Choose to make whatever work you still do work for you, to be happy and healthy and rewarding for you and all those who surround you. Is that too hard? Well, it’s simple if you choose for it to be simple. Besides, what’s the alternative? You stop working and then you die of retirement? Not a great choice.

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

CHECK BACK TO THE LAST 5 POSTS BEFORE THIS FOR THE
COMPLETE “AGE SERIES” [20-30, 30-40, 40-50, 50-60, and 60-70]
~~~ NEXT WEEK: A SPECIAL CHRISTMAS MESSAGE!
# # #
Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

YOU’RE 60-70 YEARS OLD?

There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!

Popular observations about your age:

YOU’RE 60-70 YEARS OLD
Ah, now you’re cookin’, Baby! True smartness sets in and you learn to appreciate the idea that life is too short to be hanging around with time-wasting junk. That includes other people who are hell-bent on draining your brain and emotional storage bank with their tales of physical ailments, surgical procedures, and drug regimens.

Business life begins at 60! Go get busy! Invent something! Write a book! Play senior softball! Coach something. Find a local youth organization you can work with. And there’s nothing like moving to or visiting a college town to keep you feeling young! Pull up stakes and git outta Dodge! If you’re married, do another honeymoon. If you’re single, and still searching for love in all the wrong places (like bars!), gussy yourself up and check out stuff like www.NeedTaGetMeARedHotSeniorLover.com (Just kidding. Sorry, it’s not a real site!)

One good thing that’s predictable once you hit into the 60-70 age group: You say “screw it!” more.

Oh, and—after trying endless formulas, products, and treatments to no avail—you let your hair and wrinkles grow wherever the hell they want to. You look lovingly at grandchildren, but have a keenly developed zero-tolerance for temper tantrums and the soiled diapers that you once handled with aplomb, finesse, dedication and necessity.

Reluctantly, you look for the bright side of facing the eventual need to downsize your living quarters and aspirations. Your kids talk with you like they think you’re seven years old. You are either attending church services more or less. You are paying too much attention to politics, the news, and nail fungus!

Here’s the whole enchilada: Be thankful to be who you are and to be headed forward on your path. You’ve made it this far and you ain’t gonna quit nohow!

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

WATCH THIS BLOG NEXT WEDNESDAY

FOR HAL’s 70+ AGE COMMENTARY

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Hal@BusinessWorks.US  or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

YOU’RE 50-60 YEARS OLD?

There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!

Popular observations about your age:

YOU’RE 50-60 YEARS OLD

Congratulations! You’ve finally learned some stuff. You know better, for example, than to think you’re so omnipotently brilliant and untouchable—not weak by any means (you did after all get this far!)—you’ve simply become more realistic.

Realistic is good. More realistic is even better. At 50-60, you start going to church more than just weddings, funerals, Christmas and Passover, and you’ve given up worrying about your hair.

Your business enterprise is shaky but working (after learning from a handful of failures) as usual — and you live for your annual vacation, your spouse, and your offspring. Your new puppy just chewed up your tax returns, but that truck you always wanted is now in your driveway . . . and who knows? Ray Kroc was 57 years-old when he launched McDonald’s! Makes you think of trading in those daily nuts and healthy fruit for a drippy fat burger and those fries (Ah yes, the fries!) . . . am I right?

Yup! And, at long last, you’ve come to the point of accepting the reality that you may actually be a bit on the stupid side when it comes to home and car repairs, budgeting and bank account management, or selling yourself to get customers. You’ve no doubt figured out how to apply all the gems you learned in your school studies of Tree-Hugging, Trigonometry, and Global Warming to market your line of new improved toilet plungers.

Oh, and this is not even to mention your half-century (whoops! Sorry to mention that) of accumulated street-smarts that have prompted you to realize that you can be easily clobbered by a 20-something who cuts you off in traffic and that your best defense is to keep your middle finger in your pocket. Your love affair dreams have narrowed to a handful of gorgeous TV superstars and a neighbor with 9 children and 17 grandchildren swarming over the house, porch, yard and driveway 24/7. Oh, well . . .

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

WATCH THIS BLOG NEXT WEEK FOR MORE
  AGE COMMENTARY~~~~ NEXT WEEK: 60-70
# # #
Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

YOU’RE 30-40 YEARS’ OLD?

There goes your past. Here comes your future. But
it’s only this minute—this very split second as you
read this sentence—that counts!

Popular observations about your age:

YOU’RE 30-40 YEARS’ OLD

It’s inconceivable that those under 30 consider you older than dirt, so you do everything mentally and physically possible to prove yourself otherwise. You get a little achy-breaky once in awhile, but–after all–you still feel invincible enough to beat yourself to a pulp on the athletic field, go cliff-climbing, hang-gliding, whitewater rafting, buy a horse, and race jet skis. Maybe you’re a late bloomer, but you fall in and out of love 15 more times, then soul-mate with one of your original 25, from when you were (aaaaah!) in your twenties.

You gloat at being able to buy your first house, then quickly realize—as nasty things go wrong that require hiring contractors—that you’re in over your head. But now, for the first time, you at least have your own neighbors and your own on-the-job friends (and a soul-mate) to commiserate with. You try a couple of churches. You drink a lot of fancy-brand beer.

If you weren’t having young children and old parents when you were 20-30, you’ve probably got both now, and you feel like you’re in the middle of a sandwich, ready to be eaten up by stress and time pressures, especially with so fewer opportunities for self-indulgence. Getting your fingers burned and knuckles rapped as you learn the politics of career pursuit, you think about starting your own business. You Google a lot.

Approaching 40, you own up to the fact that maybe you don’t actually know as much as you thought you did when you were ten years younger. You trade your Camaro for a minivan to get the kids to baseball, soccer, dance lessons, Cub Scouts, Brownies, fast-food spots. You love your spouse, but the minivan . . . Your smartphone keeps you connected to the world, but you somehow still feel disconnected. The kids anchor you to living in the present. These years are all about making and spending money, getting promoted, researching startups.

In your heart, you know there’s hope for you yet. It’s true. Just choose it. Oh, and hang in there, Kiddo! Time Heals.

Business Life Reality: Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

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WATCH THIS BLOG THE NEXT 4 WEDNESDAYS FOR

YOUR AGE COMMENTARY~~~ NEXT WEEK: 40-50
# # #

Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

YOU’RE 20-30 YEARS’ OLD?

There goes your past. Here comes your future. But

it’s only this minute—this very split second as you

 read this sentence—that counts!

Popular observations about your age:

YOU’RE 20-30 YEARS’ OLD

Likelihood is that you think you know it all, and shrug off what you don’t as if it didn’t matter. Physically, you act like you’re invincible and indestructible because somewhere deep inside, you actually believe you are. Your wiseguy/smartass attitude gets you in trouble more often than you care to admit.

When things go wrong, you slink off and sulk or get angry, or high, and pretend to be beyond reproach even when you know you’re at fault. You grow lots of hair, work at keeping in shape, and give up church.

You are excessively self-indulgent when it comes to pleasure or idleness, and probably only think of others when others think of others. You are obsessed with your smartphone and all gadgets techie, but regard talking on the phone or acknowledging voicemails (if you even listen to them) as a fate worse than death. You got the car you always wanted, but it makes you broke… so maybe you settle for a junk heap.

Old people—over 30(!)—are constantly in your way, in your space, in your face, and challenge your skills to get around or over or through or past them. You think they’re all dumb, obnoxious and weak-willed. Rules and laws are made to be broken… until you join (Thank you for your service!) or toy with the idea of joining the military, which puts rules and laws in clearer perspective. You fall in and out of love 25 times. Somehow, you live to see yourself as 30-something. Congratulations on making it over the hill!

Business Life Reality: Now is the only time!

How thankful are you to be who you are,

headed where you’re headed?

WATCH THIS BLOG EVERY WEDNESDAY FOR 6 WEEKS

 FOR YOUR AGE COMMENTARY~~~ NEXT WEEK: 30-40

# # #

Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

STOP THE NEWS!

                                    
I want to get off!

You deserve a break today, and not because

of some hamburger company! You just do.

CONSIDER:

If it isn’t bad enough dealing with your boss, your in-laws, your whining friend, your outta-control kids (or dog!), your popped button, indigestion, and scraping what you stepped in today—off your shoes, in front of smirking passerby, with your (never-used-anymore-for-writing anyway) ballpoint pen . . . If all that’s not bad enough, you got news media!

So now all you masochists seeking pleasure from having your butts dragged through global gutters, can add yet another layer of daily upsets and aggravations to your personal shoulders —the whole damn rest of the world! Go ahead: BE ATLAS! See if anybody cares.

You think it doesn’t matter how much news you see or hear every day? (That was a short question.) Now you no doubt think I’m going to beat up on your psyche for all the reasons you fidget at work and don’t sleep at night. But, no. There’s just another question coming.

This one’s a long, take-a-breath-in-the-middle question: Does a minute (a second even) ever pass without seeing or hearing some modelesque-looking or vocabularied-up (no ers, ahs, ums, or duhs) nudnick with an earpiece who’s being told what to say, how fast to say it and where to stand . . . you know, someone who’s somberly rattling out (or yelling, as in the case of higher-paid, more famous nudnicks) every minutia of detail about world and neighborhood threats to life, limb, liberty, and the pursuit of happiness? Whew! That was long, wasn’t it?

You better believe this: If it’s not terrorism glaring through ski-masks, or paying the price for cavalier attitudes about the seriousness of Ebola, or the ineptness of the VA , the CDC, the WH and Congress, or war zone updates on bombings and surprise WMD cache findings, it’s body counts, student demonstrations, racially-charged bullet exchanges, the stock market, Shark Tank, some athlete run-a muck, or insufferable Hollywood-type feigning make-believe insults.

If it’s not any of those things, it’s fictitious global-warming and severe weather (the great standby for upsetting news), the neighbor’s trash blowing across your yard, or your empty wallet, refrigerator, or gas tank.

Don’t let it be your empty HEAD!

Feel like you’re juggling seagulls?

Want to lighten yourself up?

Do the following for one week

(if you dare!)

I absolutely guarantee it will change your life for the better. But you have to be willing to take the risk. What’s to lose, stress?

1. JUST BREATHE— Take some nice deep ones—as often as you can remember to each day.

2. TURN OFF THE WACKO (TV, RADIO, AND ONLINE) NEWS REPORTS – If something major happens that will engulf your life, you’ll know it; someone will come running to pound on your door and give you the scoop!

3. THROW AWAY ALL THOSE NUT-CASE NEWSPAPERS AND MAGAZINES YOU READ— Toss ‘em under the bus! Better yet, let them pile up somewhere (not at your door!) for the week and when you get back to them, you’ll be startled to see that nothing has changed . . . just names, places, amounts, severity, intentions.

4. TURN OFF YOUR TEXT AND EMAIL BOMBARDMENT— “Smokeless tobacco,” “Death-by-milk class action lawsuits,” and “37 ways to paint your garage floor” will all still be clogging up your in-boxes a week from now anyway. Besides it’s rejuvenating to delete hundreds at a time!

5. TAKE A HOT SHOWER. SIT. TALK TO YOURSELF. READ A BOOK— Comedy or love stories beat news-related drama.

6. PICK OR BUY YOURSELF FLOWERS. PAY MORE ATTENTION TO NATURE.

7. TAKE MORE WALKS. SMILE MORE. CURSE LESS. SPEND MORE “FAMILY TIME.”

8. BE THANKFUL FOR WHAT YOU HAVE. AND MAYBE EVEN TRY CHURCH AGAIN.

And no, it’s not irresponsible,

or global withdrawal, or pretending all’s well.

It’s a break. You need one. It’s a choice.

Do something about it.

You won’t believe the difference in just one week!

# # #

 Hal@BusinessWorks.US or 931.854.0474 or comment below

The definition of a consultant: someone from over 100 miles away who jumps hurdles and carries a briefcase—but it’s, oh, so much more!

The Way to Get Consulting

  Clients is to BE a Consultant!

• Ask any sales pro! It’s the truth! You want to be a great baseball player? Stop thinking contracts and play baseball! You want to be a great consultant? Stop thinking contracts and BE a consultant!

• Oh, and don’t bust a gut trying to be a lawyer. (Great lawyers are great actors, not great thinkers!) You’ll grow old fast trying to draft a contract for every prospect. Besides, odds are that even if you make the sale, the contract will be broken, which creates the need for lawyers!. [Save contracts for major corporate and airhead government clients.]

• Smart rule of thumb: If a handshake’s not acceptable to a prospect, the prospect’s not acceptable as a client, even (and probably “especially”) when you’re broke!

• Pull-ease: STOP WRITING PROPOSALS! Don’t be a proposalaholic! It NEVER pays! You’ll waste a gazillion hours. Everyone wants a proposal so she or he can decide if you’re worth it, and to use as a guideline for hiring someone else who’s closer or less expensive. Some will take it and follow it and do the work themselves, or hand it off to a staff person to do it in-house. “BAM” (with thanks to Emeril!)…screwed again!

• “Well, I charge for proposals,” a consultant once told me. Seriously? Good luck with that. Yeah, seriously.

• Don’t waste time sending out emails trying to schedule in-person appointments. Just get on the damn phone and make the appointment!.

Okay, now that we’re past the preliminaries, consider this: The only efficient and surefire way to get clients is to start from the very first minute of discussion to serve the decision-maker AS IF YOU WERE ALREADY the consultant. In other words, BE a consultant.

Don’t worry about giving away your services on a first/second visit. Worry about not getting the business because you failed to demonstrate how much value you can contribute (which btw, does not translate into overwhelming your prospects). Focus instead on making pinpoint airstrikes.

Ah, and remember there are always three decision-making entities involved (sometimes one person with three different hats): The CEO, the CFO and the COO, or (depending on your expertise) the VP of Sales and/or marketing. A “sold” CEO may yield to the money-manager. And, the purpose of every first sales call is not to make a sale; it’s to get another sales call!

Great consultants (and great salespeople) listen 80% of the time. They suggest with questions–have you considered…? Great consultants call on practical and directly-related examples of experience or knowledge-base. Great consultants ask for examples and diagrams and opinions, and then weigh it all before offering recommendations.

When you demonstrate your thinking approach and knowledge base, and do it in a passionate but gracious and understanding manner, you are clearing a path for a prospect to experience how you’ll work and what you’re all about right from the git-go. Consider it a “test drive.” Consider how different the consultant model was just five years ago!

Instead of asking endless stupid questions, ask enough to find out the biggest surface problem and make simple, straightforward, practical (but not know-it-all attitude) suggestions. Express these as what you BELIEVE (not “think”) might be the most productive or meaningful or rewarding solution direction (What has the prospect suggested as a goal or pursuit direction?)

Here’s the thing. If you can’t sit on the same side of the table physically, sit on the same side of the table mentally. And you may not like hearing this because you may think it’s “old-fart” stuff, but you should know it is the truth: What all of us buy all of the time is TRUST. So put yourself in the other person’s shoes. Period.

Happy Consulting!

# # #

 Hal@BusinessWorks.US or 931.854.0474 or comment below

Birthing Healthcare Business

Until you’ve worked on the front lines of a medical or therapeutic group practice, a private healthcare facility, or on a pharmaceutical or medical device core management team, you’re not likely to ever appreciate that healthcare entrepreneurship is a radically different beast.

Non-healthcare business entrepreneurs—minus the excessive regulatory compliance baggage—can afford to be more freewheeling than their healthcare provider-based counterparts.

Healthcare entrepreneurial ventures can carry astronomical price-tags for R&D. The accompanying array of complicated startup legalities, convoluted tax restrictions, partner negotiations, branding and marketing (Healthcare is NOT about smiling doctor billboards!), recruiting and interviewing, position statements, community relations, and building a referral base is enough to confound many dedicated providers who lack even basic business training or experience.

So what? Who cares? You might ask.

This is not to trivialize the amount of hard work and suffering that accompanies the launch of non-healthcare entrepreneurial enterprises—particularly those ventures giving birth to non-healthcare-related hi-tech products and services. It is simply that healthcare has it harder!

Initial non-healthcare-related business investments are often from friends and family who are happy to just get their initial money back.

But healthcare investors are often professional investor outsiders with no knowledge of your business, who want unrealistic return on investment, who are not interested in your sweat equity, and who want to own controlling interest in exchange for the funding they provide.

These wealthy individuals often seek to be “part of the action” and are willing to pay for it, but who will not let business founders off the hook if things fail — and, curiously, many who fit this description seem always to appear at the moment when you most need it.

The #1 underlying message here is DON’T NEED IT! When you most need money, you can be sure you’ll be communicating it without even a word, and that’s like blowing a game-starting whistle to send in the circling sharks. You think TVs “Shark Tank” name has no basis?

Underlying message #2 is STAY FOCUSED ON MAKING YOUR CORE BUSINESS WORK INSTEAD OF LOOKING FOR A QUICK FIX BY EXPANDING OR EXTENDING IT TOO PREMATURELY . . . TRUST YOURSELF AND BE REALISTIC.

So, if you have a choice between starting up a decorator windshield wiper blades company and establishing a business that aims to produce anti-bacterial clamps for micro-surgical openings, or starting up an orthopedic group practice, avoid healthcare pros money woes and go for the wiper blades! (But don’t think a year of that qualifies you to be in the windshield business, the windshield washer fluid business, and the rearview mirror business—or to think a 500-unit order means you need to break ground for a monster manufacturing plant!)

Just in case that thought crosses your mind, go back to the #2 message above, and if you do it right, you’ll be accommodating the #1 message without even trying. Because? Because you won’t need money because you’ll be too busy building your business and blowing out the walls of your garage!

If you’re truly “locked in” to a healthcare business startup, step carefully, listen carefully, speak and write carefully, and don’t let any amount of cash infusion take control out of your hands unless you have something else ready to put your hands on, and can (and are willing to) walk away comfortably. And remember–above all else– that Healthcare Leadership can mean only one thing . . . and it’s not Obamacare or “Lean” Management!!

Greetings Business Owners,

Entrepreneurs and CEO’s!

Here’s “what’s in it” for YOU!

” What’s in it for you?”

First, if you’re not answering this question for every one of your customers and investors and supporters –every day, in everything you decide, do and say– you’re either not serious enough about your business interests to continue reading this (Thank you and goodbye!), or you’ve lost touch with reality (Hang in here for a few paragraphs and restore your awareness!). Hopefully, you practice rewarding those who keep you in business with more than they ever bargained for.

Reality Check: You only came here because you thought there was some benefit for you, right? There is. Read on.

Just in case you think I’m being too smartass, realize that none of us are open to new ways of thinking without being jostled. Some require more of a jolt than others depending on one’s state of mind at any given moment. A blog post doesn’t leave a lot of room for niceties when the subject matter revolves around boosting business results and the dynamics of attitude adjustment (and, no, I’m not talking about it being 5 o’clock somewhere!).

That leaves us with a choice between mollycoddling or being in your face. Pampering gets us nowhere. Spirited confrontation without physical or verbal abuse consequences, though, is not always bad. If we respect one another, we can disagree and still respect and learn from one another.

Okay, let’s get to the part about what you get for reading this far. Here–for you to chew on and digest– is some new revelation food for your business brain that I guarantee you will make a positive difference in moving you rapidly closer to your deepest personal goals in life . . . the tasks you want to achieve to make a difference on Earth:

1) There is no such thing as time management.

2) There is no such thing as stress management.

You can manage what you do, but if you’ve learned how to manage time, call me; we can make a fortune together! You can manage how you respond to stressful situations, but if you can manage stress sources, call me; again, we can make a fortune together. Oh, and on either of these pursuits, yes, you may need me. Yes, if you want to call me on that point (my number is below), I’ll be happy to explain.

Here’s the bottom line: You cannot manage time or stress, but you can manage how you choose to deal with time and stress restraints. When you choose to consciously control the ways you behave so that you respond to stress instead of react to it, you will be be happier and healthier and be far better at growing your business. You will be getting more done in less time.You will be choosing to make the most of the time you have left on Earth.

Personal productivity comes from being constantly aware that all behavior is a choice and that you can just as easily choose to make your self more in control of internal and external stressful sources an easy thing to do as you can choose (or continue to choose) to make it a hard thing to do. Be aware that consistently choosing these key ingredients of self-control and self-confidence cannot solve all problems because we are all sometime-victims of bad choices/decisions we intentionally or inadvertently chose in the past. When that happens, don’t compound your struggles by throwing CHOICE out the window. Buckle down instead and restart your meter!

SUCCESS is what’s in it for you, and you will get there by choosing to be in control of how you respond to stress and by choosing how you can best use the time you have available . . . remembering, of course, that SUCCESS is the journey not the destination, and that all of life is an interruption!

# # #

I

You’re on the threshold

of a presentation.

Are you “overkill” ready?

I once worked for an “overkill” boss. It took me awhile to figure this out because he constantly gave me the impression he thought I wasn’t up to snuff with reality, until I discovered that he was simply an OCD  poster boy . . .

“Did you key up the audio so it’s loud enough for those with hearing disorders? Is it timed to come on just as I say ‘New campaign’? Is there a crisp, clean unused legal pad and new pen with keyboard access in front of every chair at the meeting table? Who’s escorting them into the room?

“You’re wearing pinstripes, right? And plain dark suit? No crazy neckties. And kill that erring! Did you check the thermostat? You’re sure the agenda board is 100% perfect and visible from every seat? Their limo is ordered? What time’s their flight? Lunch arrangements? What about lunch arrangements? “

Of course that was just the beginning of his diatribe checklist. He would go on to the exact type and amount and freshness of the tuna salad and bread and veggies and dip and chips and cheese and crackers and fruit, and juice and soda to be served. “What’s the dessert? Who’s making it? Have you tried it?” and on and on. You’d have thought our ad agency sales pitch was a White House attempt at negotiating a global war peace treaty. “WHO,” he would always ask, “is in your pocket?”

BUT WAS HE WRONG?

I’d be interested in your thoughts, but I can tell you this much: While I never became the fanatic he was, I learned to respect the value of being fully prepared ahead of every client and potential client interface — in person, on the phone, and on the computer screen. While I agree that his cage-rattling directives were often excessive, over-the-top, I have come to realize that –in fact– he had a point: You can never be TOO prepared!

And perhaps most important: being fully prepared –including having some contingency plans– helps build self-confidence as well. Why? Because it leaves your mind clear to deal with the person(s) in front of you and adapt to he/her/them and/or the circumstances. If you’re not fully prepared, you may be too preoccupied with fumbling to notice nonverbal responses or room temperature or your own agenda . Sales, remember, are made in “the here and now“!

What is business (and professional practice) all about after all? The customer/client/patient/prospect . . . RIGHT? What else could it possibly be about? So if you think on this a minute or two –or a lifetime’s worth– you will undoubtedly come to the conclusion that your entire career existence is dependent on your’s and your organization’s abilities to attract and keep, and grow your customer base. What else is there?

Even if you work for a nonprofit, and think you exist to make the world a better place, you’ll never succeed without developing a base of supporters. So how does one maximize the odds of attracting and keeping and growing a support base of any kind? With as accurate and perfect and communicative a presentation as possible at every opportunity you get to make a point. You need not become an OCD basket case or a pushy salesperson to make this happen.

You must quite simply put yourself in your audience’s (of one or one million) proverbial shoes and present information at his/her/their level wrapped around expressed needs and interests. Oh, and that can ONLY happen if you listen carefully (at least 80% of the time) to what each and all of them have to say. If you’re unsure or can’t feasibly do this, hire a firm that will do it for you with surveys or focus groups or whatever methods work for your industry or profession.

Otherwise, you’re you’ll find yourself

working inside a box 

that you’ll never learn to think out of!

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