Archive for the 'Experience' Category

Nov 16 2009

STARTING A BUSINESS ADVISORY BOARD

Got Good Advice?

                                                                   

     If you’re putting all your business eggs  in one consultant or one consulting group basket, don’t give your business long to live! It may be time to remind yourself that your business is your baby, that you’ve worked hard to get it up and on its feet, and toddling forward. Sure it will fall on its face a few times, but YOU are the only one who can get it back on track.

     When you hire a consultant or consulting firm  and expect her/him/it to get all your ducks in a row, you’re headed for Disneyland! And given the kinds of fees being charged these days, you may also be on your way to the poorhouse.

     It’s an age-old proven fact  that the best solution to ANY organizational problem lies WITHIN the organization. The challenge therefore is HOW to draw it out, not to decide on what consultant to hire to analyze it to death and make recommendations you don’t need!

     Except for highly technical consultants, no consultant (inside OR outside) can waltz in  and pinpoint a management or organizational solution direction for you to follow. My best guess is that that person or “team” will be wrong more than 99% of the time. Why?

IF YOU’RE NOT PART OF THE PROBLEM,

YOU CAN’T BE PART OF THE SOLUTION

BECAUSE YOU’LL NEVER FULLY GRASP THE PROCESS!

                                                                                  

     You own or run or manage the company  and that means YOU are the only one who can understand and guide the unique solution process as it exists in your unique organization. The ball’s in your court. You can get consulting HELP, but in the end it will always have to be your solution and your decision.

     Soooooooooo — why do you want to pay  for one support entity when you can have 5 or 7 (odd number recommended) support entities helping you FOR FREE? Huh? The best consulting help you can engage will be to help you engage an advisory board that can help steer your ship while you sleep or visit the head!

     You will probably also do this task better by yourself,  but — in starting an advisory board — objective, outside input can be valuable. Start with people you trust who you know agree with the general growth directions you plan, and who are willing to commit time and energy. They need not agree with you on the details of how to get there, but that’s okay.

     Reward them  by serving food and snacks at meetings; give them free samples of products and/or allow them “family” discounts on services. Treat them special. Require confidentiality but be 100% honest with them, and cultivate a high trust level with each. Keep them informed of both good and bad news.

     Call them together quarterly, monthly when needed. Don’t ever waste their time. Always have pre-circulated agendas of problem-solution issues and bring key employees in to present the details. Stick to the agendas. Give out assignments. Have goals of leaving meetings with solutions. Work it.

     Yes, it’s work,  but you’ll get better input, free, from people who feel they have a stake in the contributions they make, and whose input wins your respect. They will also end up being your best salespeople!

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Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

Subscribe FREE to this blog list-protected RSS email…OR $.99/mo Amazon KindleCreative? Add YOUR 7 words to the 399 day 7Word Story (under RSS) Get new Nightengale Press book THE ART OF GRANDPARENTING See: http://bit.ly/3nDlGF

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Nov 15 2009

BUSINESS AND RELIGION: FIRE AND ICE?

If Jesus Christ

                  

runs your business 

                                                                 

 . . . look before you leap!

 

                                                      

     If you believe Jesus runs your business,  God Bless You, but be careful about how you represent yourself. It’s probably a fair estimate to say that a good deal more than half the world could care less about your religious persuasion as a business owner or manager.

     It’s probably also a fair estimate to say  that in most parts of the United States, and especially the major cities, there is even a pointed resistance — and even an antagonistic and spiteful attitude — toward religious (Christian) based businesses.

     Reality: Many non-believers are threatened.  Many dismiss you condescendingly as “just another Jesus Freak.” Many will go out of their way to not do business with you. Some will try to undermine your business efforts.

     That doesn’t mean you should give it up.  It does mean you should be careful. It means you and your spirituality will be best served by exercising Christian values in everything you do and every encounter you have without necessarily advertising them.

     All the time?  No. There are some times and places–and many ways–where it’s appropriate to publicize your beliefs where it won’t cost you business or relationships. You may not like having to “hold your tongue” but reality dictates that it’s sometimes best for your self and your business to not be making public proclamations about your religious orientations. As for ways to do it, HOW you say what you say is the key.

     Certainly, Jesus would advise  tolerance when confronted with contentiousness? Remember that the bottom line is if you believe you and your business are serving Jesus, you will best serve by passive accommodation: i.e., a “customer is always right” focus, which of course works for EVERY business.

     If your business is a local or regional one  that is located in a heavily Christian community, then you can be much freer in expressing your interests and affiliations than in a geographical area not as uniformly receptive to your mission.

     Of course you can be a rebel-rouser  and charge into the marketplace brandishing a religious banner, but you will be risking the prospective success of what your business existence is all about.

     Is closing up shop  worth you having made a lot of noise about the principles your business is founded on? Remember: When your doors close, so does your ability to contribute!

                                                                                                                                        

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  Make today a GREAT day for someone! 

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Nov 12 2009

GET YOUR BUSINESS SELF TOGETHER!

Listen To Yo Mama!

                                                                                                             

     Remember those stern warnings  you used to get, but don’t anymore because now you’re a hot-shot business owner or manager and you don’t need anybody telling you what to do anymore?

     Remember being told  to “Listen To Yo Mama!” and you would study your feet and mumble some feeble “Yes’am” or “Yessir” then back out the kitchen door with your tail between your legs because you knew in your heart that Mama was right? Remember?

     And nobody dares tell you that stuff now, now  that you’re the boss? Ah, but bear with me here. Just read a little more. Why? Because you don’t sign my paycheck, so I can tell you what I think straightout! Here it is. Ready?

     If you don’t take care of you,  you can’t be any good to anyone else . . . and you certainly aren’t going to make your business work from a hospital bed! (Sound like Mama?) Well, my dear blog visiting business-minded muckity-muck, just because nobody is on your case about if and when and how you take care of your SELF, doesn’t excuse you from stepping up to the plate!

     Yeah, yeah, yeah,  you say. But you know what? If you don’t eat right, nobody else will do it for you. If you don’t sleep right, nobody else will do it for you. If you don’t exercise enough, nobody else will do it for you. If you don’t quit smoking and drink in moderation, nobody else will do it for you. If you don’t switch from drugs to vitamins, nobody else will do it for you.

     Oh, and of course, if you don’t take enough deep breaths: http://bit.ly/Bb1Tw . . . well, there are machines that can help. The bottom line is that when you are not taking care of you, you are not taking care of your business, and the whole enchilada is YOUR CHOICE!

     We CHOOSE our behavior.  Okay, so why on Earth would you choose to want to continue with self-destruct behaviors that will kill you AND your business (as MY mother used to put it) in two shakes of a lamb’s tail (and THAT’s pretty quick!) when you have SO much opportunity ahead of you?

     Do us a favor, okay?  When you wake up tomorrow morning, clap your hands together twice as Zig Ziglar suggests, and say (with as much enthusiasm as you can):

OH BOY! WHAT A GREAT DAY TO GET UP AND GET TO IT. I BELIEVE SOMETHING WONDERFUL IS GOING TO HAPPEN TO ME TODAY!”

     Then keep choosing  to take care of your SELF all day because you’ll be choosing to get both your business self and your business together like you’ve never been together before. Go on, do it! Just do it for three days in a row. You might surprise yourself . . . and maybe even jumpstart your sales! (and this advice is not only proven; it’s cheaper than a lottery ticket!)     

# # #               

Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

Subscribe FREE to this blog list-protected RSS email…OR $.99/mo Amazon KindleCreative? Add YOUR 7 words to the 396 day 7Word Story (under RSS) Get new Nightengale Press book THE ART OF GRANDPARENTING See: http://bit.ly/3nDlGF

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Nov 10 2009

CUSTOMER DIPLOMACY

Blow the sale or

                                                

hold your tongue?

                                                                                        

Diplomacy: Skill and tact in dealing with people

It’s comin’ ’round agin… the ole trainin’ ground fer dip-lo-macy. Yup! Thanksgivin’ gatherin’s.

Now if you can get through the entire dysfunctional-family -Thanksgiving-experience this year (especially this year with the sucky economy and your brother-in-law crabbing about the price of gas to drive to your house to eat), you will have earned a medal.

But –more importantly —  you will have completed the qualifying round for your annual refresher training on how to deal diplomatically with your internal and your external customers! (Internal: associates, employees, referrers, alumni, key suppliers; External: customers / clients / guests / patients, other suppliers, industry and community organizations, and the media) Maybe missing someone here, but you get the idea.

IF you can deal with your in-laws,  little kids terrorizing your dog and spilling unknown fluids on your furnishings and floor coverings, your uncle ranting about his adolescence (which he’s still in), your aunt Tilly reminiscing about her last 47 Thanksgivings, the neighbor’s kid revving up his overhauled Mustang next to your only broken window, and having to step over eleven spastic bodies glued to some idiotic football game on the TV that separates you from the only available bathroom, while hearing that four hours into the roasting process, the turkey still has ice inside of it

… YOU are ready to sell (No, not your house! Your products and services!)

How do we know this?  Because you’ve managed to deal with all of that and not be in jail, or the nuthouse! Somehow, you’ve risen to the occasion, kept the peace, swallowed your pride, bitten your gums and held your tongue (doing the last three items at the same time, by the way, is a pretty good trick!)

So what will you have learned  on the Thanksgiving firing line? There are times to speak and there are times to listen. EVERYONE is a prospective or repeat customer. EVERYone. Your appearance and demeanor and receptivity will determine whether others have a good time or not. Too much alcohol can undo the best of intentions. Too much food will give you a stomachache. Not stepping outside into the fresh air periodically will give you a headache (but avoid the side of the house with the revving Mustang!)

Every day is a new opportunity to do the best that you can do.  Thanksgiving, besides being a truly great opportunity to appreciate family and friends and all the brave young servicemen and servicewomen who make it possible to be able to gather together in the first place. It is also a great day to practice diplomacy and carry that renewed spirit forward in returning to your work.

OR, hey, don’t wait ’til the end of the month;  just read about it here, today, and start holding your tongue tomorrow! Sales are only made by listening! 

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Hal@TheWriterWorks.com  Thanks for visiting.

Go for your goals! God Bless You! Make it a GREAT Day!

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Nov 09 2009

YOUR SALES ATTENTION SPAN…….

You got 7 seconds, Baby! Do it!

                                   

     So you think you can make sales  by building relationships? You think you can sweet talk a prospect into a sale? You think that starting your spiel with a joke will get that signature on the dotted line? You are helping customers to slow own, relax, take it step at a time so they’ll love you when they decide to buy?

YOU ARE WRONG, WRONG, WRONG, and WRONG! 

     Statistical studies have long shown  that average adult attention span in America is 12 minutes, 7-8 minutes for decision makers, and 7 SECONDS to size you up (It used to be 10 seconds, but we’re in the WiFi age!).

     This means, dear business owners, managers and salespeople  (that’s EVERYone, btw), that you better have your you-know-what together and be prepared to make a spectacular 7-second first impression. Bottom line: No time to blink! 

     First off, junk this dumb idea  that some touchy-feely guru sold you about “relationship selling.” Assuming you still want to have a job in a couple of months (weeks, even), then be alert to the fact that the building of customer relationships can ONLY happen AFTER the sale is made.

     The sale is the starting line. When the check clears the bank is when to start all the hugging and kissing and hand-holding commotion, and not ten seconds earlier! Disregard this at your peril. 7 SECONDS! You got 7 seconds, Baby! Do it! Go for the sale, B~U~T that doesn’t mean to rush in like a ton of bricks. It means make the most of those 7 seconds. 

     One sales pro I respect says  he uses those first 7 seconds to “radiate authenticity and ask a genuine leading question.” What’s an example? “Are you looking to upgrade what you have or try something new?” will certainly get you further than, “How’s the weather out there today?” or “Hi, would you like some help?” 

     “Radiating authenticity,”  incidentally implies many things. Your appearance for one. No one expects you to be wearing a tie and jacket (or a dress and high heels) if you’re visiting farms, nor are you likely to get too far in delivering a Fortune 500 board of directors presentation in jeans and sneakers. Clothes CAN make the sale when they’re authentic and appropriate.  A GENUINE smile and fresh (not overkill Scope) breath help!

     Grooming  is the other half of appearance. And if you don’t already get that you’ll do better scrubbed and neatly trimmed, you probably need more help than this blog can provide. 

     When 7 seconds can make it or break it, when 7 seconds is all it takes for a decision maker to size you up and decide if she or he wants to do business with you or not, you need a game plan. It’s fourth quarter and you’re 3 points behind on the 50-yard line with 7 seconds. You sure better know what you’re going to do when the ball is hiked. You are, after all, calling the plays!                                                                      

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Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

Subscribe FREE to this blog list-protected RSS email…OR $.99/mo Amazon KindleCreative? Add YOUR 7 words to the 393 day 7Word Story (under RSS) Get new Nightengale Press book THE ART OF GRANDPARENTING See: http://bit.ly/3nDlGF 

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Nov 02 2009

BUSINESS GREED KILLING BASEBALL

Growing a Fan Base of Kids

                                    

…with Midnight World Series?

                                                

(Not only is it a shame, MLB; it’s a disgrace!)

                                                                                                  

     Suffering through the whole big greedy business mess of a World Series  between two teams that deserve each other: The Yankees who have outright ruined the sport with their money, and The Phillies who have no sense whatsoever of representing “The City of Brotherly Love,” I keep thinking that baseball was never intended to be a business in the first place.

     Okay, granted that today’s professional sports must be businesses to survive,  but baseball has gone WAAAAAAY over the top! Major League Baseball (MLB) has reduced itself to a big-money steamroller business that excels at the inbreeding and token wrist-slapping of steroid-juiced players, and that follows the lead of greedy aggressive marketing management people who could care less about flattening out the public’s already-shrinking wallets.

     Oh,  there’s good reason for that?

     First of all, will somebody please explain to me how MLB proclaims incessantly that it is  commited to cultivating young people as fans, and then schedules championship playoffs and the World Series at hours too late at night for young people to watch (or even listen to)? What’s wrong with DAYTIME? Broadcast media can’t charge as much?

     Perhaps someone could offer a reasonable explanation?

     Yes, of course.  MLB is now running games earlier than other recent years (reminiscent of “Less fat than our original chips!”). And how about “beginning next year,” MLB will be scheduling games even earlier (“Wait ’til next year!”??). Aha! Then there’s the great explanation that kids stay up later now than they used to (Oh? When they’re going to school earlier the next day than ever in history?).

     I would really like  to hear more about these points.

     Then there’s The WORLD Series  that fails to allow other countries in the world to compete!  

     Why does this seem  like bang-your-head-against-the-wall material? 

     So the dilemma  we’ve been boxed into is whether we encourage young people to be interested in sports and play them for fun and exercise and identify with REAL heroes (like Cal Ripkin, for example) who represent the heart of what sports is supposed to be about, OR do we encourage kids to pursue the business of sports with its untold billions of dollars (and routinely associated drug experiences) to be had, OR do we dissuade children from sports (and the grasps of greed)?     

     What’s going on here?  Do these thoughts bother you?  Maybe it’s just me.  Maybe nobody else gives a damn about how this next generation is growing up (or dwarfing down?)?      

     I think there must be something  parents and grandparents and others concerned about the destruction of sports can do to bring about change.  Do you?  What do you suggest?  Comment below.  Anything you think is okay.  Some action is always better than no action.  

   # # #               

Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

Subscribe FREE to this blog list-protected RSS email…OR $.99/mo Amazon KindleCreative? Add YOUR 7 words to the 387 day 7Word Story (under RSS) Get new Nightengale Press book THE ART OF GRANDPARENTING See:

 http://readerviews.com/ReviewConnellyTheArtGrandparenting.html  

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Oct 31 2009

ENVYING BUSINESS SUCCESS

“Envy is the religion

                                         

of the mediocre.”

                                   

–CARLOS RUIZ ZAFON, From his best-selling novel The Angel’s Game

                                                                    

      All of us have envied someone.  We’re human. But let’s hope by now we’ve outgrown those feelings or learned –perhaps the hard way– to put them aside. If you’re still struggling with them, and you also happen to be in the position of running a business, it might be a good idea to give some thought to where envious feelings are leading you.

     When someone else hits a home run  in business (in your industry or marketplace, or inside your own company!) many business owners and managers turn the other way, sometimes with a “shoulda been me” look of scorn on their faces…especially if the success is achieved by a competitor and / or a brother-in-law and / or a former employee…you get the picture. So what else is there to do except feel resentful?

     Well, how about  examine what went right for the other person and decide if there are any ingredients involved that might have application to your circumstances? I’m not suggesting that you have to pile on the other guy’s bandwagon and be an adoring teammate, or president of his or her fan club. I’m saying instead that it pays to be a detective and an explorer.

     When you take the time and trouble  to step back from what’s going on and what has been achieved, and objectively review and evaluate what has taken place that’s produced the end result, you will also be in  a better position to assess the dynamics of what occurred and have a clearer idea of what might possibly apply to your circumstances.

     In other words, take advantage  of what you know and what you can find out, and choose to make the  most of that information (instead of choosing to feel upset or depressed or vindictive or annoyed or ambivalent… or envious!)

     If “the road to hell”  is indeed “paved with good intentions,” envy of other’s accomplishments will most assuredly help to hustle you along the way. Instead make a conscious choice to put away your ego, and see each potentially envious situation as a great learning opportunity that you can absorb from and capitalize on. Take notes. Smile more. Open minds open doors.                          

  

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   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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Oct 27 2009

TASKS OF AVOIDANCE

Stop with picking your

                                        

yellow leaves, already!

                                                                                            

     How many times a day, a week,  do you leave your desk to pick yellow leaves from the office plants, abandon your construction site for the nearest donut shop, surf the web while waiting for a conference or call, watch some horrendous network news on a waiting room TV, burst your energy balloon trying to think of who the person across from you reminds you of?

     Have you really nothing better to do?  Of course you do. So HOW do you choose to while away time that you have so much less of than you could possibly imagine, in even your wildest dreams? Notice I’m asking you to deal with PROCESS. What are the steps you go through to arrive at the point of workday lingering, daydreaming, hanging, dawdling, puttering, lazing?

     If you do this a lot, btw,  you are surely a government or corporate employee. [Don’t be offended; mindset-wise, there really is very little difference, you know, except that corporate folks actually have to turn a profit to earn a living.] Hopefully, you simply drift off occasionally and that’s it. If it’s more than once or twice a week, though, you may be part of the problem!

     Here’s a bright spot or two on this subject…

     As motivational guru Earl Nightingale  has often reminded us: YOU BECOME WHAT YOU THINK ABOUT! http://halalpiar.com/2009/10/what-are-you-thinking/ and my sign for the wall for you, the boss, to help keep you focused http://halalpiar.com/2009/10/message-for-the-bosss-wall/ These two links will provide all the support you’ll ever need to change your fuzzy ways and be more productive.

     BUT, maybe you care not,  and can’t even concentrate enough to find a towel to throw in. Well, if THAT’s the case, think quick and hard about the last person who surprised you by dying. Is that where your lackadaisical, ambivalent, noncommittal, ass-dragging, not-give-a-damn attitude is taking you? Hmmmm. Getting a little heavy-handed there, huh? Well, no, not really…not if this message arrives in time to be a wake up call.

     The point is  that we need to be –as Henry David Thoreau once urged– forever on the alert! It’s VERY easy to slip into nonproductive, time-wasting tasks of avoidance that become hard to account for when we’re not getting where we want to go.

     I don’t know about getting your nose to the grindstone  (which I would think is a painful maneuver), pulling yourself up by the bootstraps (a difficult task for those wearing sneakers), and putting your head down and charging (which could no doubt be REALLY painful). All at the same time? Sounds messy to me.

     But keeping tuned in to the present moment  each passing moment as much as possible will sure go a long way toward keeping your life and work in a happy balance.

# # #               

Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

Subscribe FREE to this blog list-protected RSS email…OR $.99/mo Amazon KindleCreative? Add YOUR 7 words to the 382 day 7Word Story (under RSS) Get new Nightengale Press book THE ART OF GRANDPARENTING See:

 http://readerviews.com/ReviewConnellyTheArtGrandparenting.html  

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Oct 26 2009

How To Defuse Someone Else’s Anger

OK, so now you’re

                         

knee-deep in self-control

                                                                                                                            

     So, what’s next?  Well, now that you have a firm grip on yourself and total control of all those latent late night and early morning temper tantrums, what’s next on the agenda? How about some practical how-to stuff for defusing OTHER people’s anger? Oh, joy!

     First off,  you’re not likely to get an angry associate, employee, friend or family member to instantly calm down just because you can now wave printouts of this blog site at her or his face and point out that the angry feelings are a CHOICE. Right. That’ll get you a subway fare to Madison Square Garden and a sharp stick in the eye.

     What then can I do, oh Anger Guru? What then can I do?  You can START by really paying close attention to the person who’s angry and by listening carefully to what’s being said. To begin, when we lose sight of the present moment and make a conscious or unconscious choice to feel angry about something or at someone, our brains take us rushing into a past who-did-what-to-whom accounting of past wrong-doings OR into an imagined scenario that hasn’t yet happened (and may never)!

     The goal then is to try to help the individual who is angry to come back to the reality of each passing moment as it passes,  to be focused on the here and now. BUT, unless you’re a shrink (and especially if the rampaging bull is wielding some instrument of destruction), it may be in your best interests to simply pretend you’re a rock. Assuming though that the anger is something less than maniacal in measurement, consider the following:

1)  Ask the other person if they would be good enough to please slow down the torrent of complaints long enough for you to be able to write them down on paper so that you can give serious thought to solving each problem (or addressing each issue) one at a time. [Then do proceed to write down each point as a separate item on a list]

2)  Ask the angry individual to help you prioritize each of the items listed so that you can number them as 1: First most important to take care of, 2: Second most important to take care of, 3: Third most important to take care of, etc., etc.

3)  Attack the items in order of the ranking by paraphrasing what was said about each (i.e., “Now let’s see, if I understand you correctly” or “Do I understand you correctly to mean that when Mary pulled John’s toupee off, he reached for it and she went to bite his hand but her dentures fell into the mixing vat and got processed into the pickle jars that were just loaded on the truck that left twenty minutes ago? Is that what you’re saying?”

Repeat and paraphrase until the angry person agrees 100% with your understanding of what the upset is all about, then complete that with a positive comment: “Good. I’m glad I understand this.”

4)  Ask for help in resolving the issue at hand, or at least provide some alternative action options for the angry person to consider.

     Be consistently and pleasantly adult-like and rational and logical and unemotional throughout.  This may be harder than it sounds, but if you’ve done steps 1-4 above, odds are you will already have effectively taken the wind out of the sails and restored some calm and order. As you proceed through the list, items will simply dissolve.     

# # #

Hal@TheWriterWorks.com

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone!

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Oct 22 2009

RAZZMATAZZ IS DEAD.

If You’re Thinking

                          

Fireworks,

                           

Think Again!

                                                                                    

 

     If you’re one of those theatrical entrepreneur types,  and you’re not getting the sales you deserve, you might want to consider trading in the Broadway-belt-it-out and marching band music, the 3-D glasses, dogs and ponies, and PowerPoint specials for a much higher-impact (and, btw, much less expensive) presentation tool. It’s called truth.

The times have changed.

The economy has changed.

The marketplace has changed.

Buying motives

                    

have changed

                                                                        
(though they’re still emotionally-triggered, not rationally evaluated).
                                                      

And sales prospects and repeat sales customers

are rapidly retreating from RAZZMATAZZ!

     Out- of-touch-with-reality car dealers and furniture dealers  are still tangled up in their underwear shooting 0ff desperation-anchored messages, thinking that s~o~m~e~h~o~w they will manage to come up with the magic super sensational presentation ingredient that will send hoards of people charging into the parking lots and showrooms. Those days are over.

     People want to buy products and services that speak the truth  to them about value and performance and potential. They want every sales presentation to tell them what’s in it for them, and they want it to be the truth. Smoke and mirrors are out. The truth is in.

     I don’t care if the truck I want is a gas guzzler  as long as I know that it is going in, and as long as it’s a reasonable gas guzzler in my mind, and as long as the sales rep is being honest about it with me . . . but don’t give me a big come-on and a spielful of exaggerations. I’m not interested in how it compares with a hybrid; I don’t want a hybrid. Just the truth will do.

     Oh, and you could have the best furniture price deal in 57 states,  or since the earth died from global warming, and give me fat rebates and 20 years to pay. You can plunk me in a lounge chair, give me a pino colada and have six beautiful women fan me and feed me grapes while I watch a 3-D revolving stage of perfect room settings.

     Each setting can be in perfect lighting  with perfect background music and perfect chocolate chip cookie smells wafting around perfect flower arrangements, and not only will it get you nowhere and cost you untold expenses, it will make me walk out . . . because all I wanted was a pair of nightstands that will look nice next to my bed.

     Sure I’ll drink the drink,  smile at the help and grab a flower on my way to the door, but I only wanted something I can put my glasses, alarm clock and a lamp on. The whole bedroom I don’t need. The time-wasting presentation I don’t want. Good-bye, Yellow Brick Road!      

     The truth.  The truth is that evasive, unfancy bit of product and service (and sales rep) authenticity that caters to me the customer and the evidence of performance that I’m looking for. It does mean, of course, that the sales rep IS going to have to listen to me and deal with my interests, instead of telling me about hers or his.

     I would never admit it, but I will probably still buy that truck because I think I look good driving it.  Of course I’m going to want to like the sales rep too for being honest with me, and I will certainly need some good list of features to wave in my green family’s faces to justify my purchase.

     The nightstands?  Give me good honest quality for a good price and make sure they look okay with the rest of my room. Please don’t waste my time or my brain with B.S. and a ton and a half of RAZZMATAZZ. It’ll cost you the sale. Besides, RAZZMATAZZ is dead!

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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