Archive for the 'Family Business' Category

Feb 17 2015

FEARLESS SELLING!

What I’ve Learned About

 

FEARLESS Selling!

 

Speak up for what you want. If you don’t spell it out, no one will ever know where you want to go. Solicit feedback.

When you state a feeling, opinion or belief, SAY that it’s your feeling, opinion, or belief…instead of implying that you’re stating “facts.” Imagine standing in your listener’s shoes.

STOP saying “all” and “every” and “ever” and “never” because you’ll start to believe yourself…and others will start to doubt you..

When others tell you your idea won’t work, don’t believe them. Instead, give it a goal and a strategy. It’s easier to move forward with a map.

STOP, LOOK, and LISTEN isn’t just for railroad crossings. Ask questions, observe and listen hard. But as Einstein said, “all we ever have is limited knowledge”…so when it’s time to move on, go with what you know!

Turn off the news. Bombardments of negative, tragic events will invade, disrupt, corrode and corrupt positive attitudes. INSTEAD: Sing. Dance. Read. Laugh. Play. Walk. Take pictures.

Positive attitudes are preserved when you respond instead of react. If you don’t react, you can’t over-react. Learn to blame less and forgive more.

Stop worrying about how you look and pay attention to how you behave. Entrepreneurial leaders instill confidence and inspire action no matter what they wear. Contrary to popular myth: Clothes do not “make the man.”

Look everyone and every thing in the eye. Good contact, not staring. Looking at your feet or over someone’s shoulder broadcasts ambivalence and fear…feelings that fail to: sell, instill confidence, inspire trust, communicate authenticity, show interest.

When the competition gets tough, get tougher by being better informed, by delighting (not just “servicing”) your customers, and by being honest.

Keep your eyes and ears alert, and your mind open. Take more deep breaths to keep your SELF in the “here-and-now” as much as possible . . . because success is the journey, and expectations breed disappointment.

Remember your family, your friends and how to laugh. Above all: Trust your SELF!

Live. Love. Make it easy.

 Some concepts inspired by www.FEARLESStheMusical.com

9781935993735_cov.indd

 

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and Make today a GREAT day for someone!

No responses yet

Jan 28 2015

CREATIVITY WAKE-UP CALL!

Are you taking your music to the grave?!

            image002                                                            

    STOP HIDING YOUR ACORNS!

 

You are not a squirrel. Stop saving up your best-effort production, creation, plan or idea for “the right moment!” With a deader-than-doornail economy that some ignorantly pretend is historically great because of low gas prices (which are only low because of record unemployment!) . . . but that’s politics we have to live with. We don’t need to live with missed opportunity, and there’s no time like the present to get that great creative genius product of yours out of the closet (or the back of a drawer), dust it off, and make it work!

Ahhh, but to make it work, first means freeing it from the imaginary chains you’ve wrapped around it, and the hiding place you’ve confined it to in your home, office, truck, notebook, recording, hard drive, smart phone, tablet . . . or your mind?

Your best will never achieve what you

hoped for it if it’s locked away.

 

Put it into your daily work schedule. Treat it as if it was a key client or customer project.

TRUST YOURSELF. Give yourself a chance. What’s the worst thing could happen? It gets rejected? You think maybe there’s only one person or audience for your special creation? The odds for fame and appreciation will be better after you’re dead? Regardless of your skills and calling, that’s not likely. And it’s a choice.

Try to look at it this way: Posthumous success is failure to achieve what’s been rightfully earned in life during that lifetime. Most of us agree that of course the dead are to be honored in some fashion. Military courage and sacrifice certainly count the most. I’m not attempting to strip that love, respect, gratitude and reverence away.

The point is that posthumous recognition doesn’t accomplish anything. It fails to provide you the incentive and opportunity to do even greater work because it affords you a springboard for awakening other talents of yours and for inspiring others who will enjoy and benefit by your creation, and emulate your efforts.

Oh, and perhaps it’s blatantly obvious, but I believe it’s still worth mentioning just to raise consciousness: we only go around once in this life. We get only one “here and now” every passing minuteDo you truly want to take your music to your grave?

It’s a choice to never make a choice.

An action step you take today can pay you back tomorrow. Action you never take hasn’t even a chance of being worthy of your talents and authenticity. And action you keep making excuses not to take is actually a step backwards. If you’re not a squirrel, stop hiding your treasures. If you have “yes, buts” — contact me. If you think you’re losing your mind, try this! And if you still have doubts, think on this — one of my favorite quotes to pin on your wall:

 

Remember time waits for no one.

Yesterday is history.

Tomorrow is mystery.

Today is a gift.

That’s why it’s called the present.”

– B. OLATUNJI  

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Jan 18 2015

ZEST! The Competitive Edge.

“Z”. . . ZEST

                                                                                ZEST (not the soap) I am referring to you and your business . . . ardor, élan, gusto, joie de vivre, lust, oomph, passion, pep, pizzazz, tang, vitality, energy, zing,  zoom, zip,  zap . . . either you’ve got it or Leaping Consultant . . . . . . . .

If you’ve got it, you can make it better. Start here now. If you don’t have it, you can get it ignited here, now. Free. No strings attached. No gimmicks! Just you and your business, and me.

~~~~~~~ 

Sounds good, you say, but who cares? Uh, your customers, your employees, your suppliers, your investors, your lenders, your community . . . and your family. Does that work for an answer? This is not just another lecture on motivation. It’s about operating your business with a competitive edge.

Let’s get to it: When did you last ask a few customers why they do business with you instead of with __________ (fill in the name of a leading competitor)? Oh, you did a survey? Well, that’s great, but there’s nothin’ like the real thing, Baby, goes the old song, and there’s nothing like straight eyeball-to-eyeball answers.

Whatever you hear back, by the way, accept and be appreciative. Do not criticize. Do not “Yes, But.” Do not argue or dismiss. There’s a reason for everything. Take it in. Write it down. Smile and say thank you. Go off and think. Odds are pretty good that the answers you’ll get will have something to do with your attitude and approach.

In other words, HOW you deal with customers, employees, and others around you is what determines more than anything else why your customers are your customers. And it’s that reputation that attracts other customers. So, if these assumptions about how you deal with others are even just half right, you already have a competitive edge.

It may simply need –like the holiday carving knife– a little sharpening. Start by asking yourself if you and/or someone else who works with you have been partly or largely responsible for positive customer feedback. Do you appropriately reward that behavior when it comes from others. Rewarding positives breeds more positives.

If you get feedback that attributes your business strength to other factors –price, quality, convenience, etc.–you need to giddy-yap over to your customer service counter/person/policy/strategy/whatever, to fix it or make it better.

Why? Because in this lousy (that we keep hearing is great) economy, it is frankly not a good sign that anything other than your outstanding service should be the #1 factor quoted by customers. You cannot any longer compete on price or packaging or quality or convenience or sustainability. Anyone with the know-how and gumption can beat you on those points.

But no one else can be you!

No one else can treat people exactly the same as you, and therein lies your single greatest and unique competitive edge — it’s the differential that you, exclusively, can offer. Have you ever by-passed others and gone out of your way to deal with a particular business because you relate better to the source? Of course you have.

We all seek individuals and entities we feel offer more integrity, more authenticity, a better reputation, provide more extras. So your customers are different? What’s keeping you from adjusting, over-hauling, boosting or perking up your business approaches and attitude NOW? Aren’t roadblocks, after all, a matter of choice?

Choose more of what works. Put a little spice in your spirit! And remember what you put out and how you come across – your spirit — is yours alone. No one else has or can use your strengths.

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Hal@Businessworks.US  931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Dec 19 2014

Christmastime Business

Watch where you’re going,

 

Barnegat Girl 10/15/97-9/1/10 R.I.P.

but think about

 

where you are.

                                                                                                                                                                          

I watched a blind man’s golden retriever thread his master through the parking lot and into the giant retail outlet, through electronic doors and deftly around an oblivious woman who appeared cast in stone, at one with her shopping cart … surely not about to move.

The man and his companion worked their way around obstacles, displays, counters, other shoppers. They passed so briskly and so seemingly self-assured that only a few passerby even noticed just one pair of color-blind canine eyes leading three pair of legs.

But I did. And in a mere matter of seconds after the man’s best friend and the man were devoured by store traffic, my mind snapped to attention from its visual tracking trance and realized I had been witness to a man with no eyes. Mine began to fill with tears. Maybe it was being sad for him, or grateful for me, or simply the season, but …

All my weaknesses, complaints and woes went quickly off into space as I closed my eyes and considered for just a moment what my life would be like without ever or ever again seeing a crepe myrtle in full bloom, the ocean, a blue heron following with its body its spindly silent legs as it creeps along the shore, a laughing toddler, deep woods, a frolicking litter of puppies, snow-topped mountains, my family, a book, works of art, lightening, swooping seagulls, my toothbrush, a roaring fireplace, faces, a Christmas tree…

Who could possibly want a Christmas present who has full use of vision after seeing someone who does not?

So, I am left to conclude

that Christmas is truly not

about either giving or receiving.

                                                                              

Christmas is instead about consciousness-raising, celebration, self-renewal, and setting out once again on our annual trek to make the most of what we do already have, to better ourselves and the lives of those around us.

Christmas is a gentle wake-up call to remember we are here to make a difference on this planet, one day at a time, to focus on making what’s possible actually happen. Christmas is a time for melancholy, yes, but also for introspection. We remember that we have within each of us the ability to choose the pathways that make existence on Earth as worthy as what lives in the riches of our souls.

Here’s what I’ve learned (often the hard way, mind you) so here’s what I have to share: In both business and in life, watch where you’re going, but always think about where you are. Be grateful for all that is yours, and continue your work to grow your business so you can help others from a position of strength … because the greatest gift of all is love wrapped up in charity.

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God Bless You One And All

And Merry Christmas To You!

 

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Hal@Businessworks.US   931-854-0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

No responses yet

Dec 17 2014

70+ YEARS OLD AND STILL WORKING?

YOU’RE 70+ YEARS OLD?

There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!
Popular observations about your age:

YOU’RE 70+ YEARS OLD

God Bless You! You’re still alive and pretending to be younger . . . probably 50-60. Occasionally, you might even make believe that you’re in the 30-40 age bracket (though, depending on activity levels involved, that can readily get you in trouble, like cut, bumped, bruised, or thrown out of a bar, an airplane or someone’s bedroom!).

Bottom line is that you have at long last arrived at the point where no one can tell you much of anything that you don’t already know from experience.

Well, okay, you may be a little slow on the uptake when it comes to storing your pdf files on the cloud or testing the new contact lens that takes photos when you blink (something like 1 blink for yes and 2 blinks for no and 3 blinks to snap a picture of what you’re looking at that you’re not supposed to be looking at. Hmmm, and that could spell trouble with a capital “T”!). Anyway, who knows what’s next in tech? You can bet the farm that the answer to that is: No one older than fifty years younger than you, right?

So here you are: 70+ and you have no doubts about what you don’t know. You’re still working at something or you wouldn’t be around. Life is not a breeze, but waking up every day is certainly a gift you want to make the most of — especially after all that work just to get from the bed to the bathroom!

And you are, after all, happy and productive, yes?

Interesting isn’t it, that being at the happiest and most productive place in the world—here and now”—is most often shared by people under 7 and over 70? Most everyone in between spends all those other years worrying about the future which hasn’t come yet (and may never!) or dwelling on the past which is over (and can’t be changed). But then, you already know that, right?

Here’s how I figure it: AGE only matters when you choose for it to matter. We made a lot of choices to get here. And whether it’s been easy, hard, or in between, it all comes back to choices we make and have made—conscious or unconscious, but always our choices lead the way.

So, just choose to make it easy! Choose to make whatever work you still do work for you, to be happy and healthy and rewarding for you and all those who surround you. Is that too hard? Well, it’s simple if you choose for it to be simple. Besides, what’s the alternative? You stop working and then you die of retirement? Not a great choice.

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

CHECK BACK TO THE LAST 5 POSTS BEFORE THIS FOR THE
COMPLETE “AGE SERIES” [20-30, 30-40, 40-50, 50-60, and 60-70]
~~~ NEXT WEEK: A SPECIAL CHRISTMAS MESSAGE!
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Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Nov 25 2014

In Business, Your Age Matters (40-50?)

YOU’RE 40-50 YEARS OLD?

There goes your past. Here comes your future. But
it’s only this minute—this very split second as you
read this sentence—that counts!

Popular observations about your age:

Over The Hill

YOU’RE 40-50 YEARS’ OLD

Now you’re getting serious about life. You cut your hair and consider the economies of a wig vs. hair transplants vs. shaving your head. You buy your first wrinkle cream and think about Botox. It doesn’t take more than a backache or two to realize you’re no longer the superwoman / superman you thought you were, but you will no doubt continue trying to prove otherwise—switching perhaps to “softer athletics” like pinball, slot machine pulls, darts, bathtub backstroke, and computer solitaire.

You’re still haunted by being covered with lettuce, smothered in mayonnaise and stuck like a pickle in the middle of the parents/kids sandwich . . . trying to break through the crust and please the whole world as you get chewed first on one side and then on the other. You probably thought you were over the hill when you were thirty, but now, well, “It’s the real thing!” . . . You worry more.

When you lose a close friend or family member, it gives you cause to pause. You rethink your job, church, life, love, yourself as well as where the hell you’re going, and how long it’s taking to get there. Retirement planning? Nah! That’s a long way off.

Earning a decent living has turned out to be harder than you ever imagined. Maybe you should do that year-with-a-yogi-mountaintop-meditation deal? Marriage or roommate relations get rocky. Your own or parent health issues command the stage center spotlight.  Healthcare insurance options suck! You sleep less. You start eating more yogurt and granola, but struggle with the booze, coffee, anything chocolate, bread and butter. Sometimes you feel like you’re playing football on a chess board. Try answering this:What Sport Is Your Business?

Having your own small business is looking more attractive. You decide to test the waters with a weekend garage-based product business or bedroom-based consulting service. The startup costs are staggering. You consider seeking investors or a rich partner. Somewhere you learn that when two partners agree on everything, one is not needed. Two investors you speak with want 65% of your business. No way! Way! No way! Way! No way! You go it alone and sweat it out. Welcome to entrepreneurship! Are you spontaneous enough?

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

WATCH THIS BLOG  FOR THE NEXT 3 WEEKS
FOR YOUR AGE COMMENTARY~~~ NEXT WEEK: 50-60
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Hal@BusinessWorks.US   or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

 

No responses yet

Nov 19 2014

In Business, Your Age Matters (30-40?)

YOU’RE 30-40 YEARS’ OLD?

There goes your past. Here comes your future. But
it’s only this minute—this very split second as you
read this sentence—that counts!

Popular observations about your age:

SKYDIVERS

YOU’RE 30-40 YEARS’ OLD

It’s inconceivable that those under 30 consider you older than dirt, so you do everything mentally and physically possible to prove yourself otherwise. You get a little achy-breaky once in awhile, but–after all–you still feel invincible enough to beat yourself to a pulp on the athletic field, go cliff-climbing, hang-gliding, whitewater rafting, buy a horse, and race jet skis. Maybe you’re a late bloomer, but you fall in and out of love 15 more times, then soul-mate with one of your original 25, from when you were (aaaaah!) in your twenties.

You gloat at being able to buy your first house, then quickly realize—as nasty things go wrong that require hiring contractors—that you’re in over your head. But now, for the first time, you at least have your own neighbors and your own on-the-job friends (and a soul-mate) to commiserate with. You try a couple of churches. You drink a lot of fancy-brand beer.

If you weren’t having young children and old parents when you were 20-30, you’ve probably got both now, and you feel like you’re in the middle of a sandwich, ready to be eaten up by stress and time pressures, especially with so fewer opportunities for self-indulgence. Getting your fingers burned and knuckles rapped as you learn the politics of career pursuit, you think about starting your own business. You Google a lot.

Approaching 40, you own up to the fact that maybe you don’t actually know as much as you thought you did when you were ten years younger. You trade your Camaro for a minivan to get the kids to baseball, soccer, dance lessons, Cub Scouts, Brownies, fast-food spots. You love your spouse, but the minivan . . . Your smartphone keeps you connected to the world, but you somehow still feel disconnected. The kids anchor you to living in the present. These years are all about making and spending money, getting promoted, researching startups.

In your heart, you know there’s hope for you yet. It’s true. Just choose it. Oh, and hang in there, Kiddo! Time Heals.

Business Life Reality: Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

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WATCH THIS BLOG THE NEXT 4 WEDNESDAYS FOR

YOUR AGE COMMENTARY~~~ NEXT WEEK: 40-50
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Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Oct 30 2014

FAKE Entrepreneurs

FAKE Entrepreneurs

 

male maskFemale mask

Listen to all the politicians toss the “E” word around, and it will be transparently clear that they haven’t the foggiest idea of what Entrepreneurship is all about. How do YOU stack up? Here are some solid clues and checkpoints:

FAKE Entrepreneurs indulge in constant chatter about how great their business ventures have been, and will be, instead of being focused on the present “here and now” moment, as real entrepreneurs tend to be most of the time.

FAKE Entrepreneurs waste time, energy, and opportunities by whining and complaining about what didn’t “go right.” They instead need to follow real entrepreneurial thinking which calls for learning from the process and adjusting it, then moving on to make their ideas work.

[We’ve all heard the famous comment from Thomas Edison in response to questions about his 10,00 attempts to invent the light bulb, and how he felt at having failed 10,000 times, that he said he instead learned 10,000 ways to not make a light bulb!]

FAKE Entrepreneurs talk nonstop in convoluted terms about big money deals they have made and will soon be negotiating, instead of real entrepreneurs who pay tenacious attention to their current cash flow.

FAKE Entrepreneurs react instead of respond and blame others (predecessors, parents, partners, competition, the economy, climate change, and childhood) for costly business errors and decisions, instead of accepting—as real entrepreneurs—that the upsets are the result of a conscious or unconscious choice that they made now or in the past, and getting on with life.

FAKE Entrepreneurs consistently “take entrepreneurial risks” without remembering to put the word “REASONABLE” in front of “risks.” Real entrepreneurs don’t bet the farm. Real entrepreneurs take more risks than corporate and government managers, but the risks they take are always reasonable and realistic.

FAKE Entrepreneurs refuse to set goals because they fear failure, and refuse to learn proven goal-setting criteria which include “flexibility” as a key determinant. Real entrepreneurs set goals and routinely change them as they go forward because A) Nothing is in concrete, and B) times, people, and circumstances often change at the proverbial drop of a hat.

[Reality dictates moving or adjusting the goalpost or the terms initially determined for getting into the end-zone. Real entrepreneurs know they don’t need to stay on someone else’s measured field or inside someone else’s stadium in order to score a touchdown!]

FAKE Entrepreneurs mask what they’re doing behind closed doors or armies of hungry lawyers, out of fear someone will steal their idea and beat them to the punch (and that, by the way, can happen easily while ego-feeding with those few, well-disguised, bad-news investor and business lawyer vulture-types!).

Real entrepreneurs understand that seeking trustworthiness in associates is paramount among desirable qualifications, and that proprietary rights, copyrights, patents, trademarks are important, but that the time and energy of appropriate types of attorneys must be carefully shopped for and firmly (and appropriately) channeled.

[With cautious judgment, real entrepreneurs will usually embrace competitive overtures (and sometimes offer some). Many businesses maximize success for themselves by clustering, or joining forces with, or bartering with other like-minded entities… often a mainstay of retailing to stimulate consumer shopping and even realize cost savings with co-op advertising and promotion events.]

 How do YOU stack up?

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Hal@BusinessWorks.US      or 931.854.0474

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

2 responses so far

Oct 20 2014

ENTREPRENEUR WARNING . . .

Marriage or Business . . .

RFPs WASTE TIME,

Paperwork - RFPs

MONEY & ENERGY

A. RFPs done by or for an entrepreneur
B. RFPs done for the government
C. RFPs done by or for a marriage partner
D. RFPs longer than one page
E.  RFPs that require attachments

Here’s the bottom line for each:

1.  Odds are that any entrepreneur who asks for a formal RFP (Request For Proposal) is likely to be an insecure pompous ass. In fact, unless you’re selling psychotherapy services, you probably shouldn’t waste your time. These individuals are either playing control-freak games or they are looking for free strategy outlines to follow… or to get you to do the strategy work for free that can then be passed along to someone else to follow who lives closer and is cheaper, or who can be more easily manipulated… and/or a relative or friend or “undercutter” who will execute YOUR proposal outline at a much lower fee.

Any entrepreneur who responds to an RFP with anything more than a one-page proposal (no, not two sides of one page, and not one and a half pages) isn’t worth her or his salt because getting the job done requires being concise. Entrepreneurial proposals longer than one page immediately telegraph that you don’t know what you’re talking about!

2.  Government literally invented these things. RFPs are how government people get outside vendors and especially service businesses to work their brains off for free! If you’re an entrepreneur, you might rather want to die than jump government agency hoops and run their gauntlets. Government workers aren’t smart enough to be in your shoes, but they are experts at manipulating innovative thinkers to struggle with solving government problems. 30-page RFP questionnaires are not unheard of. Typically, you’ll provide everything requested before learning that you—now out of breath with burned feet—are not being awarded the project. And why is that?

Why? Because, unbeknownst to you, the work contract is being awarded to a White House cousin or Senator’s housekeeper’s sister or Congressional Representative’s biggest campaign donor’s son who just flunked out of dog-walking school, or the Governor’s favorite niece’s boyfriend or the state representative’s brother-in-law’s sister-in-law once removed, or the Mayor’s mistress’s dog trainer. “HA!” says you, “not a chance!” Don’t bet the farm on it! After all, can you think of one reason a government employee should care about any private business that can’t  influence the powers that be to help keep that person’s job intact?

3.  Okay, the marriage partner thing. That really shouldn’t take even a semi-conscious human being to figure out that having to request a marriage proposal from someone is probably not the healthiest indicator of marriage startup success… especially if it’s in writing. Oh, not talking about prenuptial agreements here, which have their advocates and clearly seem to fit some circumstances. I’m talking about formally requesting a proposal. And, I mean, what do you do with such a thing? Does it include a deadline? A budget? 27 pages of attached supportive evidence and diagrams? Really?

4.  A proposal for ANY thing that needs to be longer than one page is simply not worth submitting or accepting. Proposals are, after all, opportunities for those who request them to identify quick-thinking, quick-on-their-feet experts who don’t need to reinvent the wheel or describe every minutia detail of how they’ll attack the problem. By the same token, those who respond to RFPs need to demonstrate their expertise with a no-words-wasted outline of recommended actions that are crisp and to-the-point. Or are you too complicated?

5.  Oh, yeah, attachments. Fuggetaboutit! Diagrams, bibliographies, source listings, examples, past clients? Delete, delete, delete. If a request source doesn’t know you or have found out about you separate and apart from the RFP, the RFP isn’t the place to start getting known. Best advice? Move on!

SUMMARY: Time, energy, money, and opportunity loss are all likely to occur for those consumed with completing every detail of a typical RFP. More secure, more definite, more fun and more challenging new business results can probably be realized by making a concerted effort to convert sales from your existing pipeline. Leave RFPs for medium and large size enterprises that can more easily afford to take it on the chin when the bottom falls out. Make today the time for change!

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Hal@BusinessWorks.US   or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!
Make today a GREAT Day for someone!

No responses yet

Oct 06 2014

THE GETTING-CONSULTING-BUSINESS SECRET

The definition of a consultant: someone from over 100 miles away who jumps hurdles and carries a briefcase—but it’s, oh, so much more!

Leaping Consultant

The Way to Get Consulting


  Clients is to BE a Consultant!

 

• Ask any sales pro! It’s the truth! You want to be a great baseball player? Stop thinking contracts and play baseball! You want to be a great consultant? Stop thinking contracts and BE a consultant!

• Oh, and don’t bust a gut trying to be a lawyer. (Great lawyers are great actors, not great thinkers!) You’ll grow old fast trying to draft a contract for every prospect. Besides, odds are that even if you make the sale, the contract will be broken, which creates the need for lawyers!. [Save contracts for major corporate and airhead government clients.]

Smart rule of thumb: If a handshake’s not acceptable to a prospect, the prospect’s not acceptable as a client, even (and probably “especially”) when you’re broke!

Pull-ease: STOP WRITING PROPOSALS! Don’t be a proposalaholic! It NEVER pays! You’ll waste a gazillion hours. Everyone wants a proposal so she or he can decide if you’re worth it, and to use as a guideline for hiring someone else who’s closer or less expensive. Some will take it and follow it and do the work themselves, or hand it off to a staff person to do it in-house. “BAM” (with thanks to Emeril!)…screwed again!

• “Well, I charge for proposals,” a consultant once told me. Seriously? Good luck with that. Yeah, seriously.

• Don’t waste time sending out emails trying to schedule in-person appointments. Just get on the damn phone and make the appointment!.

Okay, now that we’re past the preliminaries, consider this: The only efficient and surefire way to get clients is to start from the very first minute of discussion to serve the decision-maker AS IF YOU WERE ALREADY the consultant. In other words, BE a consultant.

Don’t worry about giving away your services on a first/second visit. Worry about not getting the business because you failed to demonstrate how much value you can contribute (which btw, does not translate into overwhelming your prospects). Focus instead on making pinpoint airstrikes.

Ah, and remember there are always three decision-making entities involved (sometimes one person with three different hats): The CEO, the CFO and the COO, or (depending on your expertise) the VP of Sales and/or marketing. A “sold” CEO may yield to the money-manager. And, the purpose of every first sales call is not to make a sale; it’s to get another sales call!

Great consultants (and great salespeople) listen 80% of the time. They suggest with questions–have you considered…? Great consultants call on practical and directly-related examples of experience or knowledge-base. Great consultants ask for examples and diagrams and opinions, and then weigh it all before offering recommendations.

When you demonstrate your thinking approach and knowledge base, and do it in a passionate but gracious and understanding manner, you are clearing a path for a prospect to experience how you’ll work and what you’re all about right from the git-go. Consider it a “test drive.” Consider how different the consultant model was just five years ago!

Instead of asking endless stupid questions, ask enough to find out the biggest surface problem and make simple, straightforward, practical (but not know-it-all attitude) suggestions. Express these as what you BELIEVE (not “think”) might be the most productive or meaningful or rewarding solution direction (What has the prospect suggested as a goal or pursuit direction?)

Here’s the thing. If you can’t sit on the same side of the table physically, sit on the same side of the table mentally. And you may not like hearing this because you may think it’s “old-fart” stuff, but you should know it is the truth: What all of us buy all of the time is TRUST. So put yourself in the other person’s shoes. Period.

Happy Consulting!

# # #

 Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

 

 

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