Your Role In History As An Entrepreneur

Internet Stardom

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

In that relatively innocent new era of radio and television, 1960s, pop art hero Andy Warhol was credited with saying that “Everyone gets their 15 minutes of  fame!” [Below: Andy Warhol self-portrait poster]

At times–for a population that mostly grew up, with “noses to the grindstone,” laboring at survival jobs–Warhol’s quote seemed both outrageous and yet almost true. After all, we all know (and probably knew even in those days) people who’ve been interviewed by the media. Even your sister might be approached by a reporter holding a microphone while she’s walking her dog in the park.

But before the Internet–when Warhol made his assumptive prediction (predictable assumption?)–you still had to get through a few filters, no matter how thin, before grabbing your 15 minutes! Those filters might be a newspaper reporter covering a fire, a television producer looking for contestants or a book publisher searching for the next Gone With The Wind.

Contrast all that with today. INTERNET JOE***is not subject to filters . . . except his own. Under his own volition, Internet Joe can get a URL with his name.com, put up a video on YouTube and publicize it to the world on Facebook and Twitter. Internet stardom is wholly within one’s personal discretion. And except for the $5 a month for the cost of a website, all this stardom is free.

***[See series posts from Day 5 and DAY 6 to get better acquainted with “Internet Joe.”]

For the average self-absorbed teenager or aspiring garage rock band, imagine the possibilities. No, even better: activate the possibilities! Surf Instagram, Facebook and YouTube to see what the unfiltered masses look like and how they behave. Then ponder for a moment the value of filters (professionals with judgment) and decide what is realistically worthy of public attention. Might educated, critical judgment have a place in this cacophony?

Just for fun, turn that last paragraph on its head. Go ahead and surf Instagram, Facebook and YouTube to see what the unfiltered masses consider valuable. But then stop for a moment and ponder the hurdles that professional filters create. By appointing themselves moderators of public taste and morés, the professionals with judgment (corporations and governments) had the pre-Internet power to determine the direction of humanity. People were driven into moral and cultural cattle chutes. The cows are free.

             Marilyn Monroe by 1960’s pop artist Andy Warhol

Big-time TV and movie stars were the people who made it through the process, whatever that was. Internet stars are people who choose to put themselves out as a brand. In the areas of business, entertainment and even just average-Joe-dom, people who are branding themselves and their names are having massive success making themselves Internet stars. The personal face and name as a brand exudes trust that has great value in the oceans of information out there.

People who are willing to put their smiling visage on their emails and website create a sense of trust among customer and strategic partnership prospects, as well as referral bases and networkers. (Would you do business with a social media ghosted silhouette profile image instead of a real face?) Trust breeds business. It always has and it always will. Internet stardom means success for Internet Joe.

We do business with people, not pixels, but

 photos of faces start us on the right track.

Have you branded yourself? Do people know what you look like? And do people know your story? Do they know what you think? Or do they at least think they know what you think? Can they “hear” your voice?

If your answers are yes to these questions, you are a brand . . . and you are well on the way to Infinity!

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C’mon back MONDAY 9/21 for Day 10 to see if you match up with the 4 critical characteristics of successful entrepreneurs!

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 21 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!
———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

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Hal@Businessworks.US           Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

HISTORICAL BUSINESS

PIVOT POINTS

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

Yesterday, we touched on the idea of Internet business      opportunities being the new $390-an-ounce gold   . . . . . . . and concluded it’s going to go way higher
for “Frontier Pioneers!”

I likened the technological frontier to early Americans who joined a wagon train to head into the Western American frontier in the middle of the 19th Century looking for un-mined opportunities.

All of this set the stage for today’s ancient question:

How can you know where you’re going
if you don’t know where you came from?

In a virtual world, un-mined opportunities are virtual too. If you think about the history of business over the last 500 years in a linear way, it is clear that we are heading into a third revitalization of the world economy as people adapt to new opportunities that technology has opened.

Some have referred to this epoch as “The Third Wave.”

In the first wave of opportunity, after sailors dramatically proved to mapmakers (by not falling off the horizon edge) that the world was not flat, global business opportunities opened up.

A merchant class emerged and dislodged the traditional power centers built around the kings and kingdoms of antiquity. Global tradewinds—in essence—democratized business. Wealth spread to a whole large new group of people willing to take risks.

The establishment of American colonies on a large, undeveloped land mass created yet more opportunities for new political and economic models to be tested safely away from the established old controls of entrenched power.

Merchant mentality spread to the previously disenfranchised masses and –VOILA!—the small business owner was born.

Mom and Pop shops proliferated beyond the old world butcher-baker-candlestick maker paradigm.
Mom and Pops opened banks.
Mom and Pops built all types of small businesses to support the growing manufacturing base built on bigger dollars funded by oil, coal, lumber, railroad and textile tycoons of the late 19th century.
A few Mom and Pops became franchises, and birthed their own corporations as well.

In the 20th Century, opportunity spread down to Everyman. It spread the same way that technology and genetics spread throughout human history–mostly through war–but now more frequently aided by commerce.

Progress through commerce became the late 20th Century model. It started to appear that the world economy would advance by peaceful means. War, it seemed, was becoming an outdated method of trans- ferring knowledge, wealth, power and genetics.

Then in the first decade of the 21st Century, something went horribly awry. War overtook commerce as the global force for economic power.

As we look at the trajectory of history, however, war no longer appears to be a sustainable model for economic power and growth. Let me suggest—crossed fingers behind my back—that war is having its last stand, albeit a very nasty one.

The unrelenting wars of today, threatening huge swaths of humanity and the land on which they live, seem more like the last gasp of a dying paradigm in the face of the Internet and the connectivity of Everyman, everywhere, as the new economy.

How dare I say that? Tune in here tomorrow!

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SPECIAL   A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

“ENTREPRENEURS ARE AGENTS OF CHANGE . . . Accelerating Your Business”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

See you here tomorrow 9/11 for Day 4.

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US  Peggy@Businessworks.US

Open Minds Open Doors

Thank You for Your Visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur 

TWITTER FEED FROM SYRIA

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

Remember the Arab Spring? What was that, anyway?   People protesting for freedom, I think. People

    throwing off the shackles of oppression —
as portrayed by the press. That was the official meme.

Like King George issuing an edict to America’s colonies, the official meme was received with a jaundiced eye by the people in the middle of the action and their Internet friends around the globe.

Let’s face it. People are playing video games with other people all around the world, all the time. And global business ties keep everyone in close proximity to every-one else via Skype or a short jet hop.

Like never before in the history of the world, people get to know each other (or at least a little ABOUT each other). And it gets harder each day for an official story to go unchallenged. So it was with the Arab Spring.

As tumult rocked the Middle East, video gamers texted each other across and between continents. They started Twitter feeds. People talked about what was going on.

This dynamic affects business. At the same time as global corporations are capable of spreading influence instantaneously, so is the small on- line entrepreneur. If knowledge is power, power is no longer hierarchi- cal. Power is flat. It is matrixed. It favors the nimble.

Global corporations may be SEO and Google search engine masters. But today’s Internet entrepreneur has a real shot at reaching customers in her/his space using various networking opportunities in his/her field — darting around, past, over and under the global giants.

The average Internet Joe can connect with other Internet Joe’s and Jane’s in small to medium sized businesses and make an excellent living working for individuals who need his expertise.

Like the video game friends texting real-time human concern during the Arab Spring, personal networks have a flexibility and humanity that allow them to reach people on a level that the major players cannot.

The Internet offers small service and product providers the same, if not better, opportunities for personal service and connection to many poten- tial customers around the world as those exercised by huge multi-national corporations.

Customers benefit from low cost, high quality and personal service using Internet Joe businesses operating in the new economy.

This democratization of knowledge and power has leveled the business playing field. It has also leveled the political playing field which is, if not the same thing, something very highly related and correlated.

Just as politics attempts to control who gets what, and who decides, the proliferation of information puts control into the hands of the aver- age Internet Joe. He is the customer and the provider as the flattened power matrix envelopes everyone with an Internet connection.

From this vantage point, new products and services are being develop-  ed in a way that is not just close to the customer, but are being develop- ed in conjunction WITH the customer!

And with Internet Joe now everywhere, all the time, the New Economy transcends borders, nations and politics.

C’mon back MONDAY 9/14 for Day 5 to find out
how this impacts commerce.

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 26 days to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS  or visit ow.ly/RysnP for the E-book
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Hal@Businessworks.US    Peggy@Businessworks.US

Open  Minds  Open  Doors

Thank you for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

A FANTASTICAL JOURNEY

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

Watching the world from your computer? Isn’t it a fantastical place? Nimble entrepreneurs in the Internet economy are zigging while major corporations are zagging. Zigging is the new orange.

Anyone still zagging, who is stuck in the old paradigm, is feeling the dislocation and loss. Those who are still trying to restore large, lumber- ing, industrial manufacturing entities, or even trying to keep alive a monetary system based on physical representations of value, are going to feel like things are coming apart at the seams.

So, is the world economy coming apart at the seams?
Nah! It’s just shifting gears!

Customer experience is driving this new economy. Those who are zigging are responding to their potential markets in massively impress- ive ways… from a platform of inquisitiveness that is part of a burgeon- ing online conversation among techies, marketers, leadership gurus and innovators of all stripes. Learning is no longer “one-way.”

This is YOUR Time to Build

[See NOTE FROM PEGGY below]

Internet entrepreneurs are building the new economy with instant responses to real customers on the ground all around the world in real time. Many are brilliant and amazing. Some are even generous.

The “spontaneous combustion” of the New Economy is leaving many in its tracks who don’t know how to run a business. And problems must be solved instantaneously now.

But help IS available, lots of it, online—and much of it for free—including apps and resources that offer excellent education and great content. For the monthly price of access to a service provider, anyone can learn, have, do, or know just about anything or anyone, 24/7.

I used to wonder how that business model will survive. The dot.com bust at the turn of the 21st Century appeared to signal that online businesses could not be monetized. In retrospect, that was wrong. People figured out how to make online businesses profitable. Given motivation, inspired humans will find a way to make money doing anything. Ask PT Barnum.

For the last nine months, I have been studying the Internet economy and many of the entrepreneurs who are building it. My quest started in an attempt to figure out how they fit into a business plan. That began a fantastic journey. I discovered quite quickly that there is a phenomenal amount of highly valuable free information available in the form of extremely well-done training: Free Webinars; Free E-books; Free Podcasts; Free Every-imaginable-kind-of-thing-you-want-to-know!

I dedicated my pursuit to consuming as much information as possible. Online content has led me to a new crop of physical books and seminars as well. So, while it isn’t all virtual, the virtual environment is the glue that holds all the physical pieces together. And here are just some of the disciplines I’ve been exploring:

• Business Development and Entrepreneurship
• Internet Business Structure and Technology
• Personal and Professional Growth
• Markets, Marketing, and Management Leadership
• Blogging, Podcasting, Webinar and E-book development
• Motivational and Spiritual underpinnings of business success

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NOTE FROM PEGGY: WILL YOU PARTNER WITH HAL ALPIAR AND ME? This is just the first of 30 Days’ worth of prompting, provoking, igniting, and seeking YOUR input and ideas for Building the New Economy!

Please join the conversation in the comment section and tell us:

??  What’s YOUR contribution to the New Economy? (Talk about YOUR business pursuits!)

??  What do you think of “Corporate Entrepreneurship”© (Training/Coaching Corporate Executives to THINK like entrepreneurs)?

??  We want to know YOUR part in building a new, integrated, humane world… (On the Internet and through your own business).

??  And what’s YOUR sticking point? (What’s keeping you from where YOU want to go?)

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 29 days to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

See you here tomorrow 9/9 for Day 2.

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP  for the E-book

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Hal@Businessworks.US   Peggy@Businessworks.US

Entrepreneur Programs

Do Not Make Entrepreneurs

Entrepreneurship can be taught. And those who are entrepreneurs can be made more productive. But the truth is that those not born with entrepreneurial instincts and attitudes can only learn what the tools and ingredients are –and maybe even how to use some of them– yet never become entrepreneurs.

Not everyone, after all, can consistently look at problems and count them as opportunities. Thomas Edison saw his 10,000 attempts to invent the lightbulb as 9,999 ways to learn from, that led him to the last.

Just as tools and ingredients do not bake cakes, neither do they make entrepreneurs. What happens to the cake if you put the egg in at the wrong time? What happens to a well-informed entrepreneurship student who’s afraid to take reasonable risks?

Can risk-taking be taught? Maybe. But when the moment of truth arrives, will a top student who fully understands reasonable risk-taking, but lacks entrepreneurial instincts, actually take the risk she or he needs to take to achieve success?

Entrepreneurial instincts practically dictate resistance toward and distrust for authority figures. Does this preclude meaningful instruction? Who can teach entrepreneurship except an entrepreneur?

And how many entrepreneurs are driven by the entrepreneurial-essential fire-in-the-belly desire to put themselves in the middle of a complex politically-stratified organization that relies on academic authority channels to exist, when they themselves could instead be developing the next great medical treatment or mobile app, or self-tying shoelace?

Entrepreneurs are driven by making their ideas work, not by others’ ideas, not by money, not by organizational achievement. Though there undoubtedly must be some exception somewhere, my lifetime of entrepreneurial pursuits and independent coaching (to instill entrepreneurial values in organizations), has yet to uncover even one.

An entrepreneur is an entrepreneur is an entrepreneur. [That’s sort of like: “if it quacks like a duck . . .”] Learning as much as one possibly can about entrepreneurial-thinking-and-doing will, without doubt, strengthen one’s business and career odds for success — on a campus, in a corporation, or in small businesses run by entrepreneur-savvy people. And, yes, even in government captivity.

Realities:

• Don’t expect such efforts to crank out legions of entrepreneurs
• Many succeed beyond their dreams without even an inkling of entrepreneurial values
• Almost every business and career can benefit by infusions of entrepreneurial energy and style

Like teaching those few-and-far-between truly brilliant musicians that they have what it takes, entrepreneurship teaching and training efforts can provide much-needed wakeup calls! Programs grounded in entrepreneurial traits, characteristics, behaviors, and action-orientation do indeed succeed. They raise consciousness for students and corporate executives who have what it takes, but who never quite cultivated the awareness levels needed to put it all together for themselves.

Deliverables include: increased innovation, productivity (less wasted time, energy, resources and money), and sales; increased customer and market awareness and responsiveness; sharper and quicker decision making; accelerated market testing; rapidly expanded networking and referral bases; enhanced communication skills; and a stronger across-the-board sense of teamwork, self-fulfillment, and self-motivation.

The ultimate entrepreneurship determinant is REALITY

. . . existing as much of the time as possible in the

“here-and-now” present moment. 

Are you?

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Hal@Businessworks.US    931.854.0474

Business Owners and Managers . . .

     WISH YOU COULD BE . . .

?????????????????????

STOP WISHING that you knew what was being said when something goes wrong. Instead, start asking the right questions to find out what you really need to know.

But don’t ask “WHY?” – that only breeds excuses. WHY were you late again? My alarm clock broke. I got a flat tire. My dog was sick. I had to help a neighbor. My mother-in-law showed up for breakfast. I had a really late night last night, and . . . Well, ya’see, I belong to this carpool, and . . .

Instead, ask “HOW?” Find out the process that is or was involved. And don’t settle for a “WHY” answer that many people offer even when they are asked “HOW?”

Staying with the same “late for work” scenario, try asking the late person: HOW can you prevent being late again? Can you give me three steps you’ll take immediately that will keep you from being late again? Please write them on a piece of paper and drop it off here before you head home today.

You’ll be amazed at the results that come with handing in that piece of paper.

If necessary, explain that you want to understand the steps involved, not the reasons for taking them. You can never make something better unless you find out how it got that way to start with . . . you need to know exactly what the specific steps were. Problems aren’t solved by addressing blame or generalities. They’re solved by studying what took place.

WHY doesn’t matter. Knowing WHY won’t help you fix things. Are you wishing you were a fly on the wall so you could have someone or some circumstance to blame, OR being able to know enough to be able to fix the problem?

Can you see how the first of these two options is anchored and invested in fanning the fires of your own self-importance? The second prompts the violator to solve her or his own problem. Do you want to make things work better . . . or feel like a hot-shot?

Well, okay, some people thrive on being management firefighters who prefer to flex their problem-solving muscles by finding fault with others instead of helping others solve their own problems. So, if that’s the case, just keep asking WHY? Oh, and just keep wishing . . . you might win a trip to fantasyland!

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Hal@Businessworks.US    931.854.0474

OPEN MINDS OPEN DOORS

Make today a GREAT day for someone!

SHARK TANK: Entertainment

(But NOT Entrepreneurship)

It’s entertaining. It’s helped popularize the word entrepreneur and expose the hind flanks of what entrepreneurial pursuits are all about.  But TV’s “Shark Tank” is an entertainment product of pure fantasy. It bares almost no resemblance to the day-to-day real-world inhabited by zillions of struggling ideologists trying to piece their brainstorm ideas together with some magical business glue, and create success.

There’s really nothing “wrong” with the show or its (rather engaging) celebrity sharks. And “Shark Tank” is often amusing, provocative, comical, and at times even heart-rendering, but real entrepreneurs need to dismiss the show’s odds for funding success as akin to winning the lottery. And the occasional investment “loser” who ends up a winner –just from being on the show and gaining favorable PR exposure– is highly unusual.

Yes, there are some big-time “winners” plucked from the many thousands of applicants and auditions. But for the vast majority of contenders, time and energy expenditures alone can cost a fortune in opportunity losses.

So take Shark Tank for what it is: A source of amusement at seeing SO many people work SO hard to get to the point of not having the answers to questions they knew they’d be asked before they ever even set foot on the stage. If anything, the show is a rude awakening for those who think they can simply stroll into a bank, finance company or venture capital firm, talk about how great their ideas are, and leave with bulging wallets.

First of all, it is with rare exception that a business startup (or even a successful ongoing venture) cannot be more successful by focusing on making the creator’s idea work, instead of on seeking funding support. Ask anyone you know who’s made it, and they are likely to tell you that when they made their idea work, money simply came to them from out of nowhere – customer sales and investment offers. If your idea is great, money will find you!

Remember, ANY one can have a creative idea. It’s the ability to be innovative and internally driven to take that idea and run with it–all the way through to completion–that makes entrepreneurs and entrepreneurially-minded product and service developers stand uniquely apart from all other business careers and lifestyles.

Entrepreneurs are not just saying, “Hey! Look at this!” They are saying: this is how this works, this is what it costs. This is the market. This is how we can sell it. This is the profit margin. This is the next step, etc. etc. Unlike the fake version, Entrepreneurs, REAL entrepreneurs, don’t sit on an idea, or analyze it to death, or form a month’s- or year-long study committee. They just do it! Then they adjust it. Then they do it again. Then they adjust it again. Then they do it again and adjust it again, and keep going . . . until it works!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and make today a GREAT day for someone!

If you’re

IN business, get OUT of Facebook.

Like every other niche in life, undoubtedly, there are those dwelling in and passing through the halls of business who will be quick to dismiss this post (especially Facebook employees). But as Shakespeare once said: “The truth will out!”

And the truth is: If you own and/or manage any** business, and you’re actively involved with Facebook:  you are wasting your time and energy. And lost opportunities are probably costing you more money than you would want to believe. [**any except perhaps retail]

Facebook does appear to serve as a meaningful distraction for government, corporate and academic employees. And given the boredom of that typically committee-cluttered, no-sense-of-urgency career existence, the attraction/diversion is understandable. But for entrepreneurs, Facebook is an unproductive addiction. It is simply not worthy of your attention, or even your interest, never mind your active indulgence. It literally eats up your clock!

“Yes, but,” I hear some say, “it’s the only way I can find out what my kids/grandkids are up to!” Then settle for it being a weekend addiction. Going to Facebook ANYtime between rise-and-shine Monday and nighty-night Friday is like a visit to the dentist for business owner/ manager Facebook fanatics. They too often end up holding their numb jaws while the Novocaine wears off when the reality comes home that time and energy and money has gone a-wasting.

“Okay, so Twitter is better, right?” Is there any difference in being obsessed with Twitter for any reason other than to promote your business interests (which is likely to be far better accomplished, btw, on LinkedIn) . . . or with being obsessed with the news (unless you’re in the news business)?

Bottom line: If you’re a genuine entrepreneur, you’re not spending spare time with anything other than your health and spiritual well-being–whatever that may be for you–and loving and growing your family and a few select friendships–whatever that takes.

Slice your pie the way you see fit. It’s your pie. It can be big, small, flat, mountainous, firm, gloppy, round, square, multilevel, whatever works for you . . . but don’t pretend it’s not a pie! We choose our pie. We choose our behavior. We choose our stress by choosing to set ourselves up for it. Think hard about the last time you didn’t feel 100%. What were you doing/thinking/saying shortly before you lost sleep/felt edgy/got sick?

When the stress becomes DIStress–with never enough time in the day for your pie, your family, your health–don’t react. Respond. Ask yourself HOW you choose or chose your stress? Then make a different choice. Maybe it’s time to change the way you see or slice your pie . . . or the way you breathe?

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

HOW TO SELL TO ZOMBIES

A recent study purports that: people are now spending more hours per day with
electronic devices than they spend sleeping!

Draw your own conclusions. Regardless of the details, it’s true that we ARE rapidly becoming a planet of ear-budded Zombies… not the Stephen King kind, thank heaven, but the daily, impersonal- and-unable-to-know-how-to-relate-to-others, heads-down, technologically-addicted, kind.

So, how do we sell through preoccupied minds? And regardless of titles, we’re all in sales. (Don’t we all “sell” ourselves to others all day? Every day?) And how hard is it to get cash, a date, acceptance, when our prospect’s mind is mid-game, mid-text, mid-music, mid-call?

Okay, so how do we sell to Zombies?

Today’s sales professionals have to work much harder at gaining undivided attention. But some of the most hard-charging salespeople turn to jellyfish at the thought of having to insist on having undivided attention before pitching their wares. Fear of being too intrusive? Fear of losing receptivity?

Bottom Line: You must eliminate more distractions than you think you’re capable of. In order to do that, you must take the risk of being pleasantly assertive before you start your spiel/pitch/presentation.

This translates to being like church, the movies, and pilots on takeoffs and landings — request your prospects to turn off their cellphones, tablets, laptops, intercoms and Dick Tracy wristwatches before you get going. Oh, and (unless you’re doing an online/on-screen presentation) make sure you do too!

External sounds and sights
distract internal reasoning

When did you last purchase something from the person in front of you while reading or sending a text message, making or taking a call, watching TV, or when others around you were doing that? It’s close to impossible to make a sale in an audio/visual-cluttered environment.

If you have a persuasive message to deliver, avoid noisy or TV-mounted restaurant settings, concerts, parades, movie theaters, shooting galleries, oil rig sites, airport runways, football games, school playgrounds, fire stations, the stock market floor. Staticky phone line or hectic office? Call back.

If the products or services you’re selling involve or produce sounds and/or moving images, demonstrate what you’ve got, then shut it/them down to talk. If you’re outdoors, suggest strolling to a quiet area.

High tech/electronic Zombies are not a lost cause

unless you allow them to be. Sales are your lifeline.

Don’t choose for interferences to beat you. Ask

prospects to step into the hall, or if you (or they)

can find a quiet room or area for long enough to

make your sales points.

Remember the age-old “AIDAS” marketing formula: Attract Attention; Create Interest; Stimulate Desire; Prompt Action; Deliver Satisfaction. It’s hard to do any of these with electronic verbal and visual interferences on the surface (or under the table), or in people’s pockets.

All common sense?   Perhaps . . . IF you’re riding the electronics tide, fully conscious of your day-to-day environments, firmly embedded in here-and-now thinking, and recognize a Zombie when you see one!

 # # #

Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

What I’ve Learned About

FEARLESS Selling!

Speak up for what you want. If you don’t spell it out, no one will ever know where you want to go. Solicit feedback.

When you state a feeling, opinion or belief, SAY that it’s your feeling, opinion, or belief…instead of implying that you’re stating “facts.” Imagine standing in your listener’s shoes.

STOP saying “all” and “every” and “ever” and “never” because you’ll start to believe yourself…and others will start to doubt you..

When others tell you your idea won’t work, don’t believe them. Instead, give it a goal and a strategy. It’s easier to move forward with a map.

STOP, LOOK, and LISTEN isn’t just for railroad crossings. Ask questions, observe and listen hard. But as Einstein said, “all we ever have is limited knowledge”…so when it’s time to move on, go with what you know!

Turn off the news. Bombardments of negative, tragic events will invade, disrupt, corrode and corrupt positive attitudes. INSTEAD: Sing. Dance. Read. Laugh. Play. Walk. Take pictures.

Positive attitudes are preserved when you respond instead of react. If you don’t react, you can’t over-react. Learn to blame less and forgive more.

Stop worrying about how you look and pay attention to how you behave. Entrepreneurial leaders instill confidence and inspire action no matter what they wear. Contrary to popular myth: Clothes do not “make the man.”

Look everyone and every thing in the eye. Good contact, not staring. Looking at your feet or over someone’s shoulder broadcasts ambivalence and fear…feelings that fail to: sell, instill confidence, inspire trust, communicate authenticity, show interest.

When the competition gets tough, get tougher by being better informed, by delighting (not just “servicing”) your customers, and by being honest.

Keep your eyes and ears alert, and your mind open. Take more deep breaths to keep your SELF in the “here-and-now” as much as possible . . . because success is the journey, and expectations breed disappointment.

Remember your family, your friends and how to laugh. Above all: Trust your SELF!

Live. Love. Make it easy.

 Some concepts inspired by www.FEARLESStheMusical.com

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and Make today a GREAT day for someone!