Archive for the 'Goals' Category

Jan 08 2012

You have 340,666 minutes left!

Published by under "Here & Now" Focus,Age & Aging,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Calendar,Change,Choosing Behavior,Decision Making,Economy,Entrepreneurship,Experience,Family Business,Goals,Leadership,Lifestyle,Management,Motivation,Objectives,Objectives/Strategies/Tactics,Observations,People Management,Personal Growth,Productivity,Professional Practices,Reality,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Strategies,Stress Management,Tactics,Time Management

What will you do with

                             

your time this year?

 

FACT: As of January 10, you will have already spent 14,400 minutes of this new year that you’ll never get back. QUESTION: On a scale of 1-10 (10 being best), how would you rate the value of your 2012 accomplishments so far?  ONE MORE QUESTION: What will you do with the remaining 340,666 minutes (511,000 minutes minus 1/3 for sleep) in 2012?

~~~~~~~ 

                                         

Can the last question really be answered? Of course not. How could you possibly know what situations and circumstances will impact your intentions? So maybe intentions are not such a great thing. We’ve heard, after all, that they pave the road to hell, hmmm? And they’re kind of like expectations, right?

And don’t expectations breed disappointment?

                                                             

So where does all this quibbling over semantics actually leave us? Hopefully . . . (aw, wait a minute, isn’t “hopefully” like an intention and expectation combined?). Well then, is this an end to planning as we know it? Do we throw the goals out with the posts? (A little pun there for football fans.) Do we stop having objectives to pursue?

Planning is essential, but it is not a trigger for compulsive pursuit at all costs.

                                               

How do we know this? Because planning (i.e, goal-setting) has been long proven to be successful only if the process of goal-setting adheres firmly to specific criteria, and one of these is flexibility. The less flexible, the more stress. The more stress the greater the odds for failure.

There is something to be said for the thrust and direction of many, if not most, entrepreneurially-spirited engines . . . something that is most succinctly put as “living for the moment.” Entrepreneurs instinctively seek immediate gratification and are more focused on the “here and now” present moment than those in other careers.

It’s that old thing grandpa used to say about not putting off ’til tomorrow what you can do today. Entrepreneurs are business junkies. They have a powerful need for a quick fix when things start to flounder or deteriorate, or when last week’s “high” begins to wear off. Sound familiar? It’s true.  Look around. Ask around.   

Small business owners and operators have mostly learned the hard way –through trial and error and intuitive “street smarts”– that ongoing quick-fix actions are the only ones that get results, and keep businesses moving forward when the tide is changing or the current is a backwash.

But swimming upstream for any period of time can be exhausting to say the least, so the idea of taking immediate corrective/adjustment action needs, in reality, to be tapered only with the commitment to take only reasonable risks in the process, and to always imagine the worst case scenario before proceeding.

Try repetitively asking yourself the following question all during any crisis or critical period, hourly if need be:

“Is what I’m doing right this very minute

leading me to where I want to go?”

                                   

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 05 2012

“DOCTOR BUSINESS”© (2 of 2)

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Communication,Contacts/Networking,Decision Making,Delegation,Empathy,Entrepreneurship,Experience,Family Business,Feedback,Goals,Good Health,INTERNET Marketing,Leadership,Lifestyle,Listening,Management,Marketing,Media,Mental Health,Motivation,Observations,Personal Growth,Problems=Opportunities,Professional Practices,Public Relations,Reality,Relationships,Reputation,Self-Confidence,Self-Esteem,Small Business,Social Media,Strategic Planning,Tactics,Trust

How To Boost Healthcare

 

Practice Volume NOW!

 

Hi Doc! You’re back? [See yesterday’s post for Part I] Well, that’s great because THIS post will get you started with a practice volume boost agenda that you will never get from a medicine world insider

~~~~~~~

 

“Marketing” is a reflection of society. YOUR marketing is a reflection of you and what you are really all about. So it’s important to keep in mind that marketing is both external (websites, signage, traditional and social media, direct mail and email, promotions, PR events and news releases, and internal.

Internal is the most effective. I refer to it as “Quiet” marketing. It includes such things as the appearance of your personal self–neat, clean clothes and a scrubbed look, your office and waiting room, your equipment and staff, and the manner in which communications are conducted . . . on paper, online, in person, and on the phone.

This means active listening, clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients, patient families, staff, and associates — but to other doctors and nurses, lawyers, pharmacists, insurance providers, suppliers, detail reps, even cleaning and delivery people.

Quiet marketing also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because Quiet marketing success at any level has most of all to do with how you conduct and represent yourself to others!

This translates to how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day.

These actions add up to the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.

Remember: someone is watching your every move, and noting your every word.

                                                          

Effective marketing also requires consistency in looks, words, color schemes, traditional and online media use, branding theme identification. [You don;t need an “I’m lovin’ it” slogan or any less-than-professional statement, but some appropriate identity that patients can relate to is essential]

Your marketing messages surface through observations of your interior and exterior office decor, your business and appointment reminder cards, stationery and uniforms, promotional literature, educational talk materials, ads, signs, merchandising items, online content and access to you, newsletters, and news releases.

All of what you do and the message you seek to project must be absolutely and strongly reinforced by your staff in everything they do and say with every office contact, every minute, every day. No exceptions.

Professionalism in the eyes of a patient means more than training and skills. It includes appearances as noted and–most critically– professional empathy and reassurance skills . . . because every patient and potential patient (regardless of pretenses) is literally filled with fear. Fear is very real to 99% of the population.

Perceptions are facts.

What we perceive is what we believe.

And Perceptions + Performance = Referrals.
 

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Jan 03 2012

2012’s “Top Six” Business Hurdles

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Communication,Community Support,Creative Thinking,Decision Making,Delegation,Economy,Entrepreneurship,Experience,Family,Family Business,Goals,Innovation,Leadership,Life Plans,Lifestyle,Management,Motivation,Observations,Overcoming Objections,People Management,Personal Growth,Politics/Gov't,Productivity,Professional Practices,Public Relations,Reality,Relationships,Reputation,Small Business,Teamwork,Trust

1) The Economy  

                 

2) The E c o n o m y

                                     

3) The Economy  

                         

4) The Economy

                                      
 5) The Economy  
                     
6) The Economy
                                    

     

Standing 30 million strong, America’s entrepreneurs and small business owners are a force to be reckoned with. But we who own, run, and manage small business enterprises are all independent-minded. Who is there to pull us together? The SBA? A joke. The White House? A bigger joke. Corporate giants? HA! Unions? Right!

There’s no rocket science here: A strong economy requires new jobs from small business. ONLY small business (especially new small business) creates real jobs (vs. artificial ones created by government and unions). Innovation is the trigger. There is –and has been since 2008– ZERO support for small businesses to be more innovative to create jobs. Voila! Economic Quagmire!  

The only recourse we have for moving forward in a productive direction, that can make a difference is to grow our businesses to the point of stimulating increased innovation, comes in two assertive steps:

  • Take the time out of our business lives to do something about prompting a change in our favor. [Government has made sure that there is no other choice. If we don’t take the time, we will not have any business left to start with.]

  • Prod ourselves to become more active voices in our industries and professions and in every community that supports our business, to speak up for small business.

But I don’t like having to be political, says you? Well, sadly, it’s another no-choice situation. More here on that. The point is you must behave as if you were a candidate running on the PP&N (Preserve, Protect & Nurture) Small Business Party ticket. No, you need not become as despicable, overbearing or annoying as the role models.

It’s all about speaking up for what we believe in. If you simply feel you cannot live with that option, then find someone who can fill the role for you.

                                                                    

Recruit an advocate. Look around your business associates, family members, and those who live in your neighborhood. Find someone who can help advance your ideas and thinking about small business enterprises to be your spokesperson. Ignite your own crusade for meaningful incentives for innovation and job creation.

Make sure the person or group you select supports your position and agrees with the need to vocalize your interests to others. You provide the road map for this effort. Should it include, for example, giving talks or presentations to local organizations? Being available for news release follow-up contact? Ghost-writing a blog?

Oh, I’m sure it goes without saying, but reminders can be useful: You won’t find someone to help with this by not looking. Start now so we can breathe more life into small businesses to make a difference on November 6th.

                                                          

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Hal@Businessworks.US   302.933.0116

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Jan 02 2012

Creating Business Team Chemistry

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Communication,Corporate Management,Decision Making,Delegation,Empathy,Entrepreneurship,Experience,Family Business,Feedback,Goals,Good Health,Humor/Satire,Leadership,Lifestyle,Listening,Management,Motivation,Observations,Overcoming Objections,People Management,Personal Growth,Problems=Opportunities,Professional Practices,Reality,Relationships,Reputation,Sales Process,Self-Confidence,Self-Esteem,Small Business,Stress Management,Teamwork,Trust

 Great leadership

                               

 is not always transparent!

 

Every winning sports and business team has a sparkplug — THE one most enthusiastic, energetic, pumped-up, mover and shaker who ignites her or his teammates and gets them focused on achievement. 

Combined with what most of us might designate as leadership qualities… trust, authenticity, integrity, empathy, compassion, active listening, speaking clearly, sense of humor, teaching by example, et al…the single sparkplug ingredient, the piece that brings it all together, comes quietly from inside… and is not always transparent. 

“Sparkpluggyness“  is not tangible, obvious, or even evident in many cases. It is a fire-in-the-belly sense of desire and mission. True leaders exude it, and usually without ever even noticing or acknowledging it. It’s something that “just happens” as many have shared along their career paths.

So how does one begin to cultivate and nurture the characteristics that lead to rewarding practices of inside leadership? Do boosters work? Energy drinks? Coffee? Drugs? Ginseng?

One might best begin with a large dose of self-esteem, let that percolate into self-confidence, add a dash of deep breathing, proper exercise, enough rest, nutritional foods (and obviously eliminate addictive tobacco and alcohol products along the way), and work at mastering the ways of dealing best with your own stress.

Try whatever comes along until you find the one thing that best works for you. Is it jogging? Lifting? Yoga? Massage therapy? Playing with a pet? Pursuing a hobby? Swimming? Gardening? Painting? The answer is different for every single person. But you’ll never discover what’s best for you if you aren’t continually experimenting.   

This is all about getting in touch with your inner self and firing up that furnace. If YOU don’t know what makes you tick, you’ll never be able to know how to best figure out what makes other people tick, and how to best deal with them to get them motivated.

Even Maslow’s Theory of Motivation relies one-hundred percent on a manager’s ability to “size up” others to be able to best reward them at a level that’s most meaningful to THEM. If you give me a plaque when I most want a more impressive title, you’re wasting my interest and sense of teamwork. You will not gain my commitment.

This little piece of leadership need not be for public consumption: The more you know about what makes YOU go, the closer you are to understanding and motivating others, and the more you can succeed at getting others to achieve, the better a leader you become and the more you will accomplish, transparently or otherwise.

                                                                                     

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Dec 27 2011

The BEST 10 STEPS for 2012

Published by under "Here & Now" Focus,Anger/Conflict,Attitude,Business Life,Choosing Behavior,Communication,Corporate Management,Customer Service (CRM),Decision Making,Delegation,Empathy,Entrepreneurship,Family,Family Business,Feedback,Gestalt Therapy,Goals,Leadership,Life Plans,Lifestyle,Listening,Mental Health,Motivation,Objectives,Objectives/Strategies/Tactics,Observations,Overcoming Objections,People Management,Personal Growth,Problems=Opportunities,Productivity,Relationships,Small Business,Tactics,Teamwork,Trust

The best New Year’s

                               

 message I can share

                                

  with you comes…

                                                                          

 . . . from one of my life’s heroes, Dr. Wayne Dyer.

                                          

It’s a 10-Point Pursuit Plan that I’ve dressed up a bit for the occasion, for your business, for your SELF, and to share with your family. If you succeed at making only HALF of these actually work consistently, I GUARANTEE that this coming year will be as happy, healthy and prosperous for you as humanly possible.

                                    

DO YOUR SELF, YOUR FAMILY, YOUR BUSINESS A FAVOR and read these ten points aloud to yourself. Write them down. Carry them in your wallet/pocketbook/briefcase. Tape a copy to your bathroom mirror, your dashboard, your computer workstation, inside your desk drawer, your workout bag, your refridgerator, the closet bar that holds your hangers.

READ AND RECITE before you go to bed, when you wake up, and any other time you can squeeze it into your day. You will positively amaze yourself with the results after just 21 days, and it’s FREE!! Go for it!

1. Want more for others than you do for yourself.

2. See yourself already having what you seek.

3. Be an appreciator of everything in your life as much as you can throughout each day, every day.

4. Stay in touch with your own and other positive human energy sources, and laugh as hard and often as you can.

5. Understand resistence, and help yourself and others to go with the flow.

6. Imagine yourself surrounded by the conditions you want to produce.

7. Understand the path of least resistence.

8. Practice radical humility.

9. Be in a constant state of gratitude.

10. You can never resolve a problem by condemning it.

 

If you think you’re going to give up on this, don’t start it. A little bite will only leave a bad taste.

BUT if you think you have what it takes to get your act together and take it on the road, if you think you have enough self-discipline to follow and practice the behaviors these 10 points suggest, you will positively succeed — even against all odds. Remember these 10 points are all about behavior. Behavior is a choice!

~~~~~~~

More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and  “T” IS FOR TRUST.  

 

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Hal@Businessworks.US   302.933.0116

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Make today a GREAT day for someone!

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Dec 26 2011

2012 Mission or 20/20 Vision??

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Calendar,Change,Choosing Behavior,Communication,Corporate Management,Creative Thinking,Decision Making,Economy,Entrepreneurship,Experience,Family Business,Feedback,Goals,Innovation,Leadership,Life Plans,Lifestyle,Management,Motivation,Observations,People Management,Personal Growth,Politics/Gov't,Problems=Opportunities,Productivity,Professional Practices,Public Relations,Reality,Relationships,Sales Process,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Tactics,Teamwork,Time Management,Trust

Is Your Vision Statement

                         

A Mission?

 

Does Your

                    

Mission Statement

 

Have Vision?

                                              

You’re getting ready for 2012 and you’re confused? Gee, hard to imagine . . .

                                                    

Just because the media and politicians tell us the economy is getting better? Just because we’re looking at a healthcare reform that has absolutely nothing to do with healthcare and everything to do with costing small business more? Just because enemy combatant terrorist situations surface from those we’re told are not really terrorists, and from circumstances that we’re assured do not exist? Just because global warming hoaxsters had us running to refrigeration investments?

~~~~~~~

                                                                                     

We’re probably feeling like confusion is nothing new, right? So why not live with a little more?

Well, here’s why: The business you own or manage doesn’t need to be as misguided and convoluted as politicians and the media. Remember they get paid for creating confusion. Your success depends on keeping things simple.

Keeping things simple starts with attitude, awareness, and hard work.

First off, don’t let anyone tell you to work smarter and not harder. That’s baloney! Every business success comes from hard work. Next, don’t let people confuse you about the characteristics and values of Mission and Vision Statements. [No, they are NOT the same!]

A Mission statement is essentially a declaration of intent, challenge and pursuit. It is your goal statement that clearly and succinctly explains what you plan to accomplish over what specific period of time and by what means. It is action-focused.

And, like every meaningful goal, your Mission Statement needs t0 be specific, flexible, realistic and have a due date. [Without all four criteria, you’ve nothing more than a wishlist fantasy!]

A Vision statement is a summation of where you see your business in 5-10 years. It is a picture you paint in your mind and share with others. It answers the question: If you succeed in your mission, where will you be?

It’s a set of words that best describes what you imagine to be your future state of existence, and how you expect (hope) to be viewed by others: your employees, associates, vendors, customers, markets, industry or profession, and community. It is dream-focused. It’s primary value is to inspire pursuit of your Mission.

What’s your Mission for 2012? What’s your Vision for 2020?

Oh, and in the same fashion that it helps to start ANY mission with 20/20 vision, it is often most useful to put your 2020 Vision on the table (to keep focused on it) while you develop your 2012 Mission (or while you think up the ways to get where you want to end up).

~~~~~~~

More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and “T” IS FOR TRUST.  

 

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Hal@Businessworks.US   302.933.0116

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Make today a GREAT day for someone!

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Dec 18 2011

Christmas Carol Business Message

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Creative Thinking,Decision Making,Entrepreneurship,Experience,Family Business,Goals,Leadership,Lifestyle,Management,Motivation,Observations,Personal Growth,Problems=Opportunities,Professional Practices,Reality,Self-Confidence,Self-Esteem,Small Business

What’s YOUR nomination for a best business Christmas message? 

“…To face unafraid

                                     

the plans that we made…”

(From Winter Wonderland) 

                                                            

Endless studies show people are more afraid of public speaking than of death, so it would seem to follow that most people refuse to set goals for themselves and their businesses because they are afraid of failure to achieve what they decide to pursue. I mean that makes sense, doesn’t it? Fear of failure is part of life, right?

Well, there are all kinds of answers to that hypothesis. Fear is a behavior and all behavior is a choice, so fear is a choice . . . why choose to be afraid? Having no goals (especially if you own or run a business) is like being captain of a ship that has no rudder — another example of what seems to me to be a curious choice.

Did you know that when you decide to tell someone else (who doesn’t set goals) about your goals that you open yourself to such criticism and undermining that you stand to actually end up taking steps backward instead of forward?

Did you remember that effective goal-setting requires strict adherence to a simple set of criteria? A goal that’s realistic (to separate it from frivilous pursuit of wishes, hopes, and fantasyland) must be, in fact, realistic. It must also be specific, and due-dated. be clearly written down and carried with you, and –aha!– be flexible!

If you set a goal that looks like it’s not going to happen as you get to the the due date, be flexible: change the due date. Or change the expected payoff, or the dimensions or parameters of the goal. Flexibility means it’s okay to change the goal and the direction or the planned result. Y0u will not be a failure unless you choose to be. 

Writing your goals down and carrying them with you forces your brain to buy intro them. It’s not unlike checking your wallet before you go someplace special to make sure you can cover anticipated expenses, or at least to simply take inventory. It’s a self-discipline behavior that keeps you focused on what you will achieve.

By keeping yourself focused on your specific, realistic, flexible, due-dated pursuits, you increase the odds for success dramatically, and the avenues you take will be more compatible with what you seek to achieve. In addition, your focus will attract endless resources to help you get where you’re going — people, events, information, money.  

Face unafraid the plans that you made . . .

                                                        

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Dec 14 2011

Shake it up, Baby!

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Calendar,Change,Creative Thinking,Decision Making,Entrepreneurship,Experience,Family,Family Business,Goals,Good Health,Happiness,Innovation,Life Plans,Lifestyle,Management,Motivation,Observations,Personal Growth,Productivity,Professional Practices,Reality,Reputation,Small Business,Strategic Planning,Tactics

Today’s the day

                            

to overhaul

                                  

your workspace!

 

 

Changing your daily routine can be just as stress-relieving as taking some time off.

                                                            

I’m not suggesting that you abandon holiday relax time to keep working, but when the rest of your business universe slows down for Christmas and Hanukkah, it’s a great opportunity to clean up, dress up, reorganize, reassess, take inventory, take stock, plan, and set goals.

Rattle your own cage! Start by creating a better workspace. Move furniture and tools. Open drawers and clean out old stuff. File away work that’s done. Sort through magazines and newsletters; sticky-note items you want to read and toss the rest.  Reassess your lighting (and fixture bulb replacement status). Is clutter off your floor?

Can you actually get into storage areas without climbing and sucking in your gut to squeeze through? Are the backs of shelves and closets in easy reach or does access pose the need for Olympic prowess? Are your alarm systems all in good working order? Are window coverings and locks in decent shape?

Are too many door/truck/car keys, or computer codes/user-names/passwords floating around?

Does your waiting area match the level of professionalism you want to project? Dead bugs in ceiling light fixtures and dead or dying plants do not inspire much sense of confidence in professional practices, maintenance or medical supply businesses, florists, landscapers, or any kind of healthcare, food or food service businesses, among others. 

The dead bug/dead plant solutions, by the way, are not to be nurturing live bugs or plastic plants, both of which speak equally negative to your attitude and reputation. Go with no bugs, and if you can’t maintain plants to be permanently healthy, go with no plants as well! And the same goes for beat up outdated magazines!

If you think this is stupidly basic input, start to notice what you see when you visit other businesses. How many restaurants and coffee shops have you left with indigestion after facing mounted TV screens locked onto news channels? When you’re done cleaning up and reorganizing outside your self, step inside for a few overhauls!

You will never get this chance or this day back again.

Make the most of your opportunities.

                                             

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Dec 13 2011

“GOING INTO” 2012

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Creative Thinking,Decision Making,Entrepreneurship,Experience,Family,Goals,Innovation,Leadership,Life Plans,Lifestyle,Management,Motivation,Objectives,Observations,People Management,Personal Growth,Productivity,Professional Practices,Reality,Reputation,Sales,Sales Process,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Strategies

You are NOT

                              

“going into” 2012!

                                      

You are making it happen!

                                   

You’re an entrepreneur!

                                                            

                                                  

The forecast: stormy, bleak, doom and gloom? I don’t think so. You didn’t start or take over a business to improve your skills at playing the victim role. When you kicked into second and third gear, it was because you saw stars in the sky and you knew you were making your own choices, creating your own destiny. Right?

So, let’s look at the mess we’re in realistically. We have a chance to get out of this year standing upright, and to make happen what has to happen. To jump-start 2012– make the very best possible use of the next two weeks. That means, first and foremost, to do family relax time, pay attention to your SELF, and go with the flow.

In other words, abandon the maniacal pursuit you’ve been on all year in favor of jetting down, assessing yourself and your business. Refocus your day-to-day activities. Relax your brain, and set some meaningful, realistic goals that serve to both challenge and guide your interests and activities.

Did I say “meaningful”? Yes. Scribbling or txtg a nice-sounding statement about what you aim to do in 2012 may make you feel like patting yourself on the back, but it doesn’t mean beans about what’s real and possible and what needs to be flexible and specific and have a deadline attached. Who says? The Chief Goal Keeper.

If what you come up with as a target for yourself and your business fails to accomplish all six (That’s ALL SIX!) of the following criteria, you are simply not serious about wanting to improve your life. People fail at goal-setting because they fail to be flexible, to realize that not reaching a goal means only one thing: Change The Goal!

To be effective, any goal you set must be specific, flexible, realistic, due-dated, written on paper (and adjusted regularly), and carried on your person! Take all six of these steps, and keep your goals to yourself (because too many people who don’t have goals will try to discourage you from achieving your own!). 

If you do exactly what’s suggested here, you will be successful beyond your wildest dreams in 2012 because you will be making it happen… because you are an entrepreneur, and entrepreneurs don’t “go into” things; they make things happen. Will you? Are you an entrepreneur or a victim? Creating your own destiny is your choice! 

                                                   

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Dec 01 2011

BUSINESS STARTUP

Published by under "Here & Now" Focus,Anger/Conflict,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Communication,Community Support,Contacts/Networking,Creative Thinking,Customer Service (CRM),Decision Making,Delegation,Entrepreneurship,Experience,Family Business,Goals,INTERNET Marketing,Leadership,Life Plans,Lifestyle,Management,Marketing,Motivation,Objectives,Observations,Overcoming Objections,People Management,Personal Growth,Problems=Opportunities,Productivity,Professional Practices,Public Relations,Reality,Relationships,Reputation,Retailing,Sales,Sales Process,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Stress Management,Tactics,Time Management,Trust,Writing

Startup Fever

 

Channeling startup energy wisely is certainly a paradox. In fact, channeling startup energy wisely is an almost impossible task because the heat of the moment tends to override the rationality of the brain. Emotions, in other words, pack more punch than objectivity and a measured approach. Hmmm, remind you of dating days?

Isn’t this also the reason successful marketers always direct their sales messages to trigger emotional buying motives instead of rational ones? Benefits, not features. I mean, do you really care what’s under the hood if it gets you where you want to go, doesn’t break down, is snazzy, and you think it makes you look good driving it?

If a car turns the neighbor’s head every time you pull into the driveway, and jumpstarts your brain into dreaming of being a big-name, cross-country race car driver just as a result of you buckling up and adjusting the mirrors, you buy it. You may offer 101 other more rational, logical reasons, but that’s just a justification cover!

When an entrepreneur starts a business, she 0r he is typically filled with emotions that seem to run at cross-purposes. Money. Where will it come from? Where will I get the money I need? Will it be enough? Workspace. How much do I need now? Later? Where? What’s the deal? Insurance? Yikes! Equipment? Furnishings? Accountant? Lawyer? Advisory board? Employees? Benefit plans? Strategic plans? Business Plans? Hours of operation? Website? Pricing? What? Huh? Packaging? Promotions? PR? Advertising? Sales? Phone System? Reception? Presentations? Partners? Investors? Lenders? Logo?Suppliers? Branding?Memberships? Networks? Jeeze! Maintenance? Distribution? Referrers? Community? Titles? Whoa! Signage? Name? Mission statement? Elevator speech? Professional or industry relations? Goals? Target markets? And on and on . . .

                                         

According to the most recent SBA studies I could muster (the WH doesn’t want to publicize new small business data), 9 out of every 11 new businesses reportedly fail within the first 10 years, and it takes an average of 6 years just to break even financially. Pretty miserable odds for all that emotional and financial expenditure.

But —considering that your idea and your support systems are great, and the alternative is a secure go-nowhere job with the braindead government or some big corporate shabang position with nothing but ladders to climb before you sleep– entrepreneuring at least gives you adventure, challenge, opportunity, freedom, and fun.

So the answer IS: Channel all that explosive chain-reaction energy. (Try increased attention to deep breathing, yoga, exercise, power walks, eating and sleeping right.) Channel the energy into filling the gaps of business needs that you lack, so you can concentrate on what you like and do best, which will maximize your performance.

You’re lousy at writing or marketing or managing others? Hire someone with a proven track-record to step in and free you up. Sometimes just one or two people can fill all three of these for-example roles. See where and how to consolidate tasks and functions that you can pass along. (But remember responsibility cannot be delegated.)      

The point is that startup entrepreneurs need to jet down and focus their total energy on the “here-and-now” of what they’re doing: find the needs, determine the costs, fill the needs. Shop around for services. Be a detective. Line up at least 10 times the amount of money you think you’ll need. 10? Yup! Guaranteed! 

 

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Hal@Businessworks.US

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

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