Failure to achieve

can often be traced to

one’s own big mouth.

What’s the old German expression? “Vee ist too soon alt und too late schmart!” (…or something like that). Well, combine that truth with the tendency most of us have to shoot off our mouths about what we expect to achieve —often before we even get started— and what have we got? A situation in which we are too late being smart enough to realize we should have kept our goals to ourselves.

Other than a genuinely-shared pact with your soul mate or trusted long-term business partner, it’s just not ever a good idea to tell anyone else about what it is that you’re aiming to achieve. Others are not in your shoes and do not have the same energy or confidence levels. You, after all, own or operate or run or manage or partner in a business. You’re an entrepreneur.

Many others (including some close to you) may –for down-deep-inside resentment– simply not want you to succeed, and will discourage and undermine your efforts. For whatever their reasons, don’t allow those confrontations to occur. Keep your goals secret.

Perhaps you believe you have personal and or business “goals” in mind. I would respectfully suggest that the odds may not be very great that these pursuits are worthwhile. The truth is that all of history has proven goals are only worthy of pursuit to start with if they meet all five of the following criteria:

GOALS MUST BE

• Specific

• Flexible

• Realistic

• Due-Dated

• In Writing

If what you’ve been thinking are meaningful personal or business goals, and they don’t measure up to solidly meeting five out of five of these requirements, they are not goals. They are wishes. Wishes are what people who wrap their lives around “hope” end up with. Wishing and hoping are the empty promises that empty people make to themselves and others. “Fantasizing” isn’t “taking action”!

Not only are each of us at the doorstep of success when we choose to quietly set and work toward goals that are specific, flexible, realistic, and due-dated, we can also measure the sincerity of others’ intents by applying these criteria to what we see them attempting to do with the major life tasks that face them. And from that kind of assessment, we can often determine another’s integrity.

Say, for example, a customer tilts his head, shrugs, faces his palms to the sky and says, “Sorry we’re taking our business elsewhere; it’s strictly a money decision; nothing personal; your prices are just too high for us; we can pay offshore operations half of your costs for the same results!”

This is a knee-jerk, marketplace-ignited decision. Otherwise, you’d be hearing about quality and service and deadlines and willingness to work out payment terms and exact shipments involved. A customer who simply up and leaves with an armful of flimsy excuses was probably never a good customer in the first place, right?.

Replace him with one that demonstrates by her attitude and conduct and the choices she makes that she is working with goals. You don’t need to know another’s goals or share yours. But when you look below the surface of smiles and handshakes and illusionist promotions, you’ll see that those who set and function with goals behave in certain committed ways. You know the difference.

These are the business and professional people

to choose to associate with.

They make the best customers and partners and investors and employees because relationships start from a position of honorability and support for one another in traveling on the high road. More quality work gets done more often, and besides moving in more profitable directions, it’s also more fun.

# # #

Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals!

Make today a GREAT day for someone!

I know, you’re an entrepreneur of some sort, and you haven’t any time for time management. But, guess what? If you haven’t any, who will?

• Draw a bulls-eye with two fat rings around

  it and label the center circle space:

“FAMILY & PERSONAL”

• Next, label the innermost ring space:

“WORK & BUSINESS”

• Then label the outer ring space:

“FRIENDS & OTHER ACTIVITIES”

• Copy each heading onto a separate column on a separate piece of paper. Then list the most appropriate items (names of people, places, things, activities) in each category. Allow yourself one minute per list. 

Put the list down and walk away. Get some water or a cookie or just stare out the window. (This is like a little ginger between sushi pieces.) Then return to your target and lists.

The amount of “blur” between your bulls-eye and your next two rings will indicate how “fast lane” your life is right now. I say “right now” because this is a here-and-now, present-moment exercise: what goes in each part of the target can change by next week, tomorrow, tonight, or within the next seven seconds!

(In fact, when life gets too hectic, it’s a quick useful device for daily assessment, for helping you sort out and stay focused on priorities.)

Whatever blur does occur (in other words, whatever the lack of definition there is that exists between the three areas) should give you a good heads up on how efficiently or inefficiently you are using your time, as well as the extent of your allegiances to each entity that is taking time and attention from your life.

Once you’ve done this little diagnostic study on yourself, and have a good overview of your current activities and involvements, you need to decide if these pieces are where you want them to be.

Are you spending too much time with your business and not enough with your family, for example?

Or, are you so caught up in someone else’s problem that you haven’t made time to solve your own?

I once found myself so sucked into a Chamber of Commerce project to boost town retail traffic, that I ended up working nights and weekends just to catch up with my own business (which was not retail, and stood to gain nothing from the initiative).

The crunch infiltrated my time commitments to my family. The small disruptions that surfaced were clearly the tip of cataclysmic explosion. I extracted myself from the C of C mission and discovered — lo and behold! — the retailers I was knocking myself out to promote didn’t care enough to pick up the ball for themselves.

This is NOT to suggest that voluntary community work is not worthwhile. It most certainly is. But I highly recommend such engagements be clearly defined, clearly justified, and clearly scheduled.

Plus –realistically —where choice is involved (vs., i.e., an emergency), no one should ever commit to helping others who is not herself coming from a position of strength to begin with. A sick teacher is an ineffective teacher. A cash-poor business cannot donate to charities. A business owner who’s preoccupied with family survival issues or debt collection issues cannot be an effective sales leader.

Draw your target again tomorrow. See if anything changes. Can you make something change? Well, of course. Behavior is, after all, a choice. Maybe if you choose to stop juggling one fewer seagull, it will fly away! 

  # # #

 Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Do You Hate

YOUR FREE SUBSCRIPTION TO THIS BLOG, CLICK: Posts RSS Feed

# # #

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Tomorrow

is the 2nd day

 of the rest

   of your life!  

So, “business as usual” is an expression left over from the days of yore. Get rid of it! Click on Delete! There is no such thing anymore. No business that’s managed to survive this long into this dying quail economy has a “usual” anywhere on its plate.

This is especially true given The Great Global Warming reports whose noteriety earned an infamous Nobel Prize on the cusp of all the extreme cold temperature onsets. 

I mean, consider that business climate (as we used to know it) has been under crippling storm interferences from the Nation’s capitol, and from deadly mass media manipulations blowing out of Boston, New York, Philadelphia, and Baltimore.

If we look over here, at this gathering high pressure system in the Midwest we can probably trace back its origins to corruption in the Chicago area which was stirred up by former community organizers and regularly energized by “Hollywood’s finest” over on the left coast.

Ah, but you only (and rightfully, I might add) want the bottom line: Will it rain or snow?  

Yes. Depending on where you are, at least one and maybe both!

Whatever you’ve suffered to date in trying to keep arms distance from the incompetent government’s meddling hands and from the pathetic examples set by America’s corporate giants, is bound to get worse before it gets better. But it need not get worse for YOU! That’s your choice. You have the ability to stay in control of your ship and steer it through the coming storms. 

It will take some preparation and a vigilant sense of readiness, but you know what? You’re a pro at that! You’ve proven it by getting this far. Take time this week and next to enjoy your family and rest your business brain. But don’t hang up the phone. This is the most ideal period of the year to think about direction instead of survival.

Map out where you’re headed. Check the long-range weather reports and plan course corrections accordingly. Start to look at the prospects for added revenue streams that do not stray too far from your basic business. Begin piecing together a branding strategy and approach that can take you one step up on the competition.

Look a little harder for the opportunities that are there in the corners, the ones you might have passed over before you restructured or streamlined operations. You may have to “knuckle under”! That’s an expression that does still apply. Here’s another:

Open minds open doors.

Pay attention to proper, productive goal-setting. Pay attention to your SELF and your stress levels and your health (because the best open minds and open doors in business mean nothing if your body locked up and shuts down!) Stress, today, may not be greater than in other generations, but it’s certainly quicker, so you need keep pace –and set the pace– are you ready? Set? Go!

  # # # 

302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Headed to 2012–and

your business

is still breathing?

You got guts!

It takes more, much more, than an MBA, family inheritence, or good luck to have a living, breathing business survive this still-spiraling economy. It takes guts.

Guts? Right. You must have ’em, or you wouldn’t be reading this. Okay, enough with the backpats, where do you go from here? Yeah, into January, right. I know. But beyond that, what?

Since you’re an entrepreneur preoccupied with making your idea work, you’ll probably be doing all your gift shopping online, or running around at the 11th hour grabbing stuff off what’s left on nearby retail shelves.

If that’s not the case, and you’re a true romantic who has planned every inch, and had a thousand hours to plan and organize and wrap, you’re probably a corporate type who did all your Christmas shopping in July, and not reading this anyway.

So, here’s a thought: What about taking yourself through a group brainstorming experience —  by yourself?

Is that like suggesting that you do a multiple-personalities thing? Yes, but not so close to the edge that you’ll need a shrink by New Year’s.

I’m suggesting you start with a pad and pen or pencil (if any of those tools are still within your reach). Laptops and all those other hand-heold devices just don’t cut it! They don’t give you enough time to think.

Besides a little practice with that lost art called handwriting, the experience alone could be a good stimulous (speaking of which, Red Bull isn’t a necessary accompaniment, but you may want a cup of coffee?). 

Next, turn off your cell phone; I promise the world won’t end. Then find a place where you won’t be interrupted. (HA! Talk about challenge!) Maybe it has to be a locked car in your driveway?

At the top of your page, write the one business issue that is most important for you to address in 2012.

Be realistic.

Draw a vertical line down the middle of the page.

Put a + (plus) sign on the left and a – (minus) sign on the right. Start to write down everything you can think of (in the left-hand column) that could be a positive outcome of resolving this issue. Everything you imagine as negative on the right. Think freely.

Don’t criticize or second-guess yourself. Instead, go back over your list from the perspective of what you imagine to be your most trusted advisor or most valuable employee. How would it change?

When you’ve given these two columns about 10-12 minutes for each of your split personalities, STOP! Take a swig of coffee. Take some deep breaths. Rub your hands together briskly.

Next page: Write down the three steps you can take on Tuesday, January 3rd, to make some of that left-hand column stuff on your first page start to happen. Rank order the priority of steps.

Make some specific notes about the who, what, when, where, and how each of those three steps can/should/will occur.

Give them a timeline.

Be realistic.

Keep it all flexible: your rankings, your steps, your timeline, and what you expect for results (yes, without this, it’s hard to know why you’re pursuing anything) . . . flexible.

If you get close to the date and it’s not going to happen, don’t whip yourself (that’s hard to do anyway), just move the date. If the steps involve money or other people, leave them flexible enough to adjust in case things don’t go swimmingly (which as you know, they rarely do!)  

Fold up the pages. Put them in your pocket. Type them into your computer tomorrow (not today) and edit them in the process. Share the information as appropriate.

Congratulate yourself for doing goal-setting the right (most productive) way. Now make it happen! And stop worrying. Remember, you got guts!

 # # # 

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

A Wandering Mind

Gathers Much Loss

Every minute of every hour of every day, conscious and unconscious negative influences are fighting for your attention.

You own, run, manage, just bought, started, are planning to buy or start, or inherited a business. The last thing on your mind is your mind. You cast away all those inspirational quotes on Twitter and in church, and those gems of wisdom from your six-year-old.

You have no time for the “You become what you think about” writings and teachings of Napoleon Hill, Brian Tracy, Wayne Dyer, Zig Ziglar, Deepak Chopra, or the hundreds of other thought leaders. Yeah, you’ve heard the “As you sow, so shall you reap” line from the Bible. In fact, you have your own been-there-done-that style version: “What goes around comes around.”

But without being consistently grounded in this thinking, you run the risk each day of your thought-stream leading you down an unhealthy path. In fact, you can be obsessed with negative thoughts that create business loss and not even be aware of it.

Taking inventory might be a good suggestion. How can you find out if your mind has slipped over the top without you knowing about it? Try this illuminating exercise:

Ask some friends, associates and family members whose opinions you value to tell you what animal, what musical instrument and what song they most closely identify you with, and why.

They’ll probably laugh. Simply say you are doing a study and explain no further.

• Be clear that you’re looking for their straight-out opinions.

• Do not interrupt except to ask for clarification.

• Do not refute, rebuttal or defend. Just listen, and take notes.

• If you’re not sure you understand, ask for examples.

• Whatever you get back, take it on the chin.

When you have the input of five or six people, decide if there’s any pattern or overlap. For example, do four of them think you most remind them of a snake (or wild boar?), and a kazoo, and a song like “Angry Eyes”? Well. Organize the input you get to see if it makes any sense. Prioritize. Evaluate. Decide how to get more positive stuff and less negative stuff.

Feeding on daily TV show lineups can produce a steady stream of negative-related people and situations which can take a toll on  behavior and prompt offerings of defensive reasons and excuses for every action. Dr. Andrew Weil has been known to prescribe “No News” for a week to some distressed patients.

If all your mind does is think about cancer, or your weight, or your age, or your bank account or bills, you are going to (like rolling a snowball) generate more of that kind of thinking.

When some one’s thoughts are preoccupied with having an affair, it will be hard to pay attention to their spouse. A new baby or puppy in the house can drain your ability to stay focused.

Behaviors. Behavior is a choice. A negative mindset is something we bring on ourselves. Directly or indirectly (and often obscurely), we make lousy behavior choices. Regardless of the who, how, why, when, and where, if you’re feeling misery, failure, or frustration, accept that you are choosing it.

Take some deep breaths and choose instead to change the channel in your brain. Self-control leads to leadership control. The world’s greatest leaders are masters of self-control. Self-control means exercising compassion as well as passion, and being focused on the journey –not the destination– as the source of achievement.

When your mind is healthy and you’re concentrating on something, it –like a spotlight illuminating the outer edges– will be fully aware of what’s going on around you as well as what you’re targeting in front of you. You can do it. Choose it. Practice it. Keep choosing it! (Yes, you can call me for a little coaching!)

If you work at it sincerely and haven’t experienced remarkable change in three weeks, I’ll be astounded. Yes, after thousands of success stories with zero failures, I will be astounded!

~~~~~~~~

931.854.0474   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Is what you’re doing

right this very minute

taking you to where

you want to go?

You run your own business, or a number of businesses. You know who you are. You know you’re an entrepreneur but you don’r readily admit it. (Why? Maybe it just sounds too fancy-pants?) Anyway, what matters right now is that you step back for the couple of minutes it takes to read this, and pat yourself on the back!

What’s the backpat for? You deserve to appreciate yourself for believing in yourself. And you should probably get a medal for keeping your ego in check enough to engage the “missing ingredient” help you need from those with the expertise to excel at the tasks you never mastered.

You haven’t been squirreled away this winter assessing your past business moves and decisions and carefully figuring your next game-plan strategy for the rest of 2011. 

I know this because I know if you are truly the stuff entrepreneurs are made of, these are things you ordinarily do weekly, if not daily or hourly. 

While others (government agencies and corporate types) are racking their brains with strategic planning exercises, you are just charging ahead — testing and trying new ideas and new twists on old ideas. You do this trial and error thing all year long because there’s just not enough time to take your advisory board on a retreat weekend, or lock up in some hotel room for days of chit-chat. 

That’s time that could be spent doing stuff, right?   

In fact, odds are you hate to think about or planning anything farther out than about 60-90 days. You prefer not thinking past 30! And you’d rather get in and out of a convenience store with breakfast to eat while you drive than sit down in a restaurant for more than 15 minutes, or –unless you’ve a home-based business– have to gulp coffee ‘n egg sandwich at home and then waste time cleaning up! 

Shopping trips you actually enjoy are probably limited to Staples, Office Max, Lowes, and Home Depot. I say all this just to let you know I get it. I got it. And, you, as independent a cuss as you may be, are not –surprise!– alone. I’ve been working with entrepreneurial whack-o’s like you most of my life because I love the challenge, high energy, enthusiasm, and turn-on-a-dime response level.

What’s important to know is that YOU,

and others who fit chunks of this profile

I’ve outlined, are the catalysts in society

that in fact make the world go around. 

If it was not for you and other dreamer/doers we would surely no longer be a (at least partly) civilized nation on this fragile planet. There simply would be no industry or marketplace or culture or technology to speak of.

Now with all this positive fluff floating around, it’s also important that –to be and remain successful– you maintain a balance with reality. This means you need to be forever vigilant about  recognizing one extremely critical entrepreneurial business factor. 

The foundation of your business rests squarely on shifting sands, and the stability of your enterprise is only as strong as your ability to remain flexible enough to shift when the sands shift. 

Those who entrench themselves thrive only in corporate environments that lack this balance and awareness. And you can only maintain your own ability to go with the flow by staying focused on which ways the moving targets move. 

Is what you’re doing right now with your business growth, development, and presentation of itself (how it communicates its messages) keeping a step ahead of the pace within the universe of business you’ve chosen? 

In other words: Are you making the best possible, most-in-demand kinds of (for example) pizzas, with the best possible ingredients, for the market you most want to capture? Are you presenting them at the price and service level that will usher in the sales you need to generate the profits you want? What do you need to do differently?  

REMEMBER:  Shifting sands work just fine when you’ve got a four-wheel drive vehicle, can deflate and inflate your tires according to how packed the surface is, have a couple of pieces of planking with you in case you get stuck, and are constantly monitoring wind, tide and precipitation (where appropriate), temperature and other weather conditions.

Stay alert.  Don’t get hurt.  Build bridges, but don’t burn them.  Make sure the risks you take are “REASONABLE.”  Always imagine a “worst case scenario” before you act. 

Your energy and the people around you in your life are your most important assets. 

Protect them by keeping on top of your stress, not under it!

~~~~~~~~

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Overkill business efforts breed failure . . .

LIKE GREAT MARKETING,

GREAT LEADERSHIP

 DOESN’T TRY FOR A 

HOME RUN EVERY AT-BAT

The best creative marketing talent, plans, and campaigns — and the world’s greatest leaders — are born and inspired not by blood, sweat, tears, and insanely long hours, but by focus.

By adjusting the camera or rifle lens, the stage spotlights, the binoculars, the telescope, the magnifying glass, the microscope, and computerized zoom controls, we increase our visual focus for a moment, a few moments, maybe a few hours.

We do the same by adjusting volume, speaker, bass and treble, balance and other media controls to focus our hearing.

Ongoing mental focus, such as that which is evident in literally every leadership or creative marketing performance, is driven by adjusting and channeling powers of concentration.

It is not the product of (pay attention exam-cramming students!) working deliriously through the night, night after night.

Neither is it the product of entertaining others with razzmatazz and razzle-dazzle. (My father used to say, “Don’t give me a song and dance routine; just answer the question!” My father would have made a good Judge Judy.)

Most assuredly, great leadership and great marketing are not the results of political smoke and mirror acts that we see routinely practiced in virtually every local, state, and (especially) federal government-based and corporate giant-based entity in existence. 

Having a true focus means we can “see” and are aware of the actions and influences on the periphery of our focus targets, but that our minds are keenly tuned to the point of what we’re aiming for.

That demands concentration, but it is not necessarily “hard work.” It is what you choose it to be. And ease comes with practice.

Practice? Like what?

• You’re in New York City? Go sit in the middle of Grand Central Station at rush hour and write a three-page essay about your own leadership challenges and abilities.
• You’re in Delaware? Go sit in the middle of a 1,000-chicken chicken coop and read and digest and summarize two articles on industry issues that affect your business. (No ear plugs allowed. Oh, and I hope you like feathers!)
• You’re in Chicago? 1) Get as close as you legally can to O’Hare Airport (Car windows open! Chilly, huh? Dress warm. Bring coffee.) 2) Read and answer three days’ worth of emails on your plugged-in laptop.
• You’re in San Francisco? (What are you doing there?) Hop on the trolley to Fisherman’s Wharf at lunchtime and –while on the trolley– write (yes, with pen and paper) your own obituary (Now THAT’s an exercise that takes concentration!)
• You’re in Hawaii? Well, we all know about those cliffs over the ocean, and waterfalls, and . . . okay, you’re not reading this anyway. Aloha to you too!  

You get the idea. Challenge yourself (and remember to breathe)

Here’s the bottom line: Wherever you are, if you’re serious about wanting to radically improve your leadership and creative marketing skills, spend more energy learning how to concentrate and focus.

Uh, you DO remember The Karate Kid movies? Well, pay more attention to yourself and stop trying so hard. Working yourself into a frenzy with busyness that you think impresses others, doesn’t. All it does is blockade others by making you inaccessible to them.

If you’re actually trying to be inaccessible, you are not leader material, you will never be a creative marketing star, and you are probably best suited to run for political office or work in some government or corporate-giant dungeon for thirty years.

Hey, it’s your life! (And odds are pretty good that it will only happen once!) Do you really want to make a difference?

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

PUBLIC ADDRESS SYSTEM ECHOES…

“LAY-D-DEES AND

GENTLEMEN-MEN:

WELCOME TO THE

TWO-THOUSAND

AND-TEN-EN-N

WORLD-D-D SERIES

OF

BIZZZZ-NESS-ESS-ES-S!”

Imagine your staff and coaches (lawyer, accountant, banker, etc) lined up along the first base foul line as you’re introduced to a stadium filled with business professionals.

You salute to the crowd’s cheers as you jog out to homeplate, shake hands with the big-name muckity-mucks, then high-five each of your employees as you work your way along the line.

The Star-Spangled Banner. Back to the dugouts to get ready for the action. Then, it’s “PLAY BALL!” and off you go. 

So maybe you don’t think like that, and maybe you scowl and snigger, or shrug your shoulders in dismay or indifference at such fantasy. http://bit.ly/cX77gB

Because…you know in your heart that even if there was a Business World Series, your little company or home-based business wouldn’t get any closer to it than the ticket scalpers out front.

Well, first of all, don’t be so sure! Perhaps you and your staff are no match for the Texas Rangers or the San Francisco Giants, but the fact that you’ve even read this blog post this far speaks to more than your fortitude. It says things about you. It proclaims your commitment to your business. (Why else would you be here, now, dreaming about your business “team” playing it’s heart out on FOX, worldwide?) http://bit.ly/cCSo0V

Whether your business has already made it to “The Bigs” or is still on the way — or has lost its way — there is little difference in the amount of pride you must have for having accomplished what you’ve accomplished so far (yes, even if you’ve lost your way, which simply means you need a new map!).

Consider that you’ve taken your business through turbulent times, a string of humiliating losses perhaps, to arch rivals. The inability to make clutch hits and get those RISPs across the plate. Turmoil in the locker-room? Public scandal? Yet you’ve somehow survived it all, including cash crunch issues that devastated other teams.

You are still, even if barely, in one piece, doing business. By itself, that’s cause to celebrate. (Ginger ale instead of champagne?)

More important, though, is where you go from here, the paths you take, and how you work your way around stadium traffic-snarled detours to get to the next set of division and league playoffs en route to the next world series. Will you recruit from within your own farm system or go out and pay top dollar to get that hot-shot superstar you’ve always wanted on your team?

Will this be the year for new uniforms? Will you hold the line on ticket sales or offer more discounts to keep your customer-fan base? How much more charity can you afford? What to do with vendor union efforts to drive prices higher and unreasonable demands by player agents?

The more you think of your business as a serious championship contender, the more likely it is that it will be. 

What are some of the slogans? “Ya Gotta Believe!” and “We’ve Got No Place To Go But Up!” and “See You At The Top!” 

But the bottom line in sports and life and business is always the same:

SUCCESS IS THE JOURNEY

     . . . NOT THE DESTINATION!      

             ~~~~~~~~~~~~~~~~~~~~~~               

HELP SAVE THE ECONOMY November 2nd. Vote  

to move small business forward . . . Support those

who endorse free market competition healthcare 

and job creation tax incentives for entrepreneurs! 

~~~~~~~~~~~~~~~~~

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

WHASSUP, DOC?

Dear Doctor –

When I wrote DOCTOR BUSINESS© (the book, a 5-star Amazon selection), it was six years before the 9/11 that changed the world. It was at a time when medical and surgical skills were measured by case experience and mortality numbers, not “patient volume.”

Having survived the struggle to be allowed to practice medicine gave you what many called a “license to steal.” 

In the mid-90s, and before that, where you did your internship and residency actually mattered. Public outcries for better bedside manners were surfacing more frequently. The extent of your family’s wholesomeness or dysfunctionality was a much-admired or maligned affair. Your vacations were flamboyant.

With whom you played golf on Fridays was a measure of your community prominence.

You stuck up for other doctors even when they were wrong (and even those you didn’t like). Because doctors then were doctors. And while everyone around you watched and listened to you, even when you least knew it, and whether they liked you or not, you were never disobeyed.

In short, you were God. 

But all that has changed. Now there’s computerized rigmarole, electronic record-keeping, patient emails and texting, Google and Bing. There’s supposed to be less, but it seems now there’s more paperwork.

Your liability insurance premiums could choke a horse. Society’s contentious mindset chews up your precious time (you have no inventory, right?) in legal tangles.

And the bumbling federal government hasn’t even a clue about how to run healthcare, or the need for nurturing free-market competition in order for healthcare to survive as a profession.

Your professional practice and what’s left of your personal life are so dictated by know-nothing politicians that there’s not much room to wiggle free, except onto a shrink’s couch or into an early grave.

                                                            

Let’s face reality.

Like professional sports, medicine has become big business. The difference is that professional athletes have agents to handle their business needs. You have you, and you never learned business.

Maybe you’re entrepreneurially-minded, but it’s highly unlikely that you ‘ve developed enough expertise in finance, marketing, human resources, management, and customer service in addition to medical skills to make the final cut as a businessperson. Yet you are a businessperson. You might hate it, but it’s who you have to be in order to survive as a doctor.

This means you need to rely on others who are probably not as reliable as you. (Medicine does, after all, teach reliability.)

Here’s the bottom line:

You can find qualified and proven lawyers and accountants and marketing (practice development) experts (and, no, these are not people who deliver subs and popcorn and ethnic luncheons to referring physician offices!), and you can find a good leadership manager type to be your office manager or practice administrator, but if your grasp of human resources and human relations and customer service isn’t working, none of the other business helper arrangements will work.

Concentrate your business learning on strengthening your communication skills.

You don’t need to run for office. You need to facilitate having others run your office for you.   

HELP SAVE THE ECONOMY . . . Support those

who endorse free market competition healthcare 

and job creation tax incentives for entrepreneurs! 

____________________________________ 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!