MONEY

DOESN’T GROW

 ON YOUR BOSS’S

TREES EITHER.

(SETS OF WORDS TO CHERRY-PICK FROM AND ADAPT AS NEEDED)

     DEAR EMPLOYEE: I know you are a basically honest person or you wouldn’t still be employed where you are, doing what you do. And I greatly appreciate your loyalty.

     This message is intended in the spirit of seeing the business you work for, and your own career pursuits –both– experience unprecedented success in the months and years ahead.  

     You should, first of all, know that –as the Boss– I am working for myself and my family, and for you and your family, and for everyone else involved, to provide the best possible product and service quality for the best possible dollar value to our customers.

     I am doing this when we’re closed as well as when we’re open. There’s hardly more than a few minutes ever pass, day or night, that I am not thinking about ways to improve our business, and ways to provide more opportunities for growth to employees, suppliers, and customers.

     I am writing this to enlist your increased support in attitude and productivity. I can only feel comfortable in making this request because you have proven yourself capable, and you have demonstrated your ongoing commitment to sustain yourself and your family by being conscientious and by working hard.

     Now I am going to ask you to accept increased responsibility without increased compensation, but with the increased assurance that when your extra-effort help starts to kick in, I will be certain to see that you are appropriately rewarded with corresponding job security. The more effort we get from everyone, the more opportunities will surface for participating in management leadership teams. 

     The product of our combined extra efforts will lead to more productive and more protected jobs with greater compensation.

     For me to hold up my end of the deal, I need you to start now acting like more of the leader and teammate you have demonstrated you are capable of being. When you observe personnel, system, or equipment breakdowns that you know how to deal with, step in and deal with them. When you are not sure about what to do, come ask. Sweeping problems under the rug only produces bigger problems.

     When you are aware of someone padding their hours, not honoring the terms of their employment, acting lackadaisical or disinterested, filching supply items, or treating equipment abusively, you are doing this business and your own career a disservice by looking the other way.

     I am not urging risky confrontation or that you play “tattle-tale,” but I am suggesting you consider that avoiding the reality of what’s going on is akin to avoiding your responsibility to do the best you can do to help your own family. Only by protecting and nurturing the interests of this company, can your career here be expected to grow and thrive.

     You see, I am not made of money any more than you. You may look at how I live and conclude that it’s like cruise control compared to all your hard peddling. I assure you, the hidden stress makes it a no-contest situation.

     Dealing with the banks, investors, lawyers, bill collectors, insurance agents, the landlord, over-the-top government controls and regulations (and all the accompanying paperwork) is not fun and games. I have no complaints. It’s what I do.

     But for us to get out of this economic crunch, I am going to need you to pull more than your usual share to help me help us to turn things around so that all of us can enjoy greater freedom. Are you with me? What three things can you do this week to help us get this renewed mission started?      

Click Here to work with Hal!

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

When you add

a splash of red

to a sea of blue,

people stop

noticing the blue…

     My wife Kathy (God Bless Her!) has been my business partner for 23 years. It takes an extraordinarily special relationship to survive and thrive in the same workspace AND the same homespace. 

     Oh, but don’t thinkI have a limited perspective on this. I’ve worked with every kind of FAMILY business imaginable … from restaurants, HVAC, farms, clothing, sewage, chiropractic services, heart surgery, landscaping, mattresses, trucking, dentistry, lumber, accounting, candy and travel, to manufacturing of computer and rocket-ship parts that fit under your fingernail. And that’s just my tip- of-the-iceberg list.

     Yeah, you might say, but just doing their brochures and websites doesn’t put you in the thick of things. How do you know what it’s really like? As a management consultant, trainer, coach, and counselor, believe me I’ve seen it all. I’ve managed succession planning, rookie coaching, crisis intervention, family foundations, partnership formations, partnership separations, and one fist fight.  

     The biggest problem with family business is family. Family relation-ships are a hotbed of emotions. Consider the statistics that claim every one comes from a dysfunctional family, which means there are an awful lot of weirdos out there. When the dysfunctional types become part of the family business, people see the business as dysfunctional. When you add a splash of red to a sea of blue, people stop noticing the blue.

Only a handful of really smart family business leaders have the good sense to realize a proven professional can help grow the business AND save the family.”

     When high emotions reign in a family business, you can be sure the business will not be a recommended long-term investment. Business ventures can be immensely emotional and supercharged, but keeping control of all that energy requires great leadership finesse, objectivity, and balance.

     Imagine a ship in a stormy sea, with an angry, blood-vessel-on-the-cusp-of-bursting, near-incoherent, screaming captain at the controls. You’d want to be figuring out the quickest route to the lifeboats. Some family businesses keep these stormy sea antics below deck, but they still take their toll.

You’d want to be figuring out the

quickest route to the lifeboats.”

     Here’s the good news: None of it is necessary. Here’s the bad news: Only a handful of family business leaders have the good sense to realize a proven professional can help grow the business AND save the family. The basic principles of anger management, stress management, time management, communication skills (especially effective listening), goal-setting, and leadership transparency are the ingredients of family business transformation and success. Someone who knows how and when to use these tools can help you get the red splash out of your sea of blue, and steady the controls.  

     The more generations involved, the greater the need. The more family members involved, the greater the need. The solution direction is simple. It takes a commitment to want to succeed, a willingness to share “dirty laundry” with an “outsider” (and a sense of partnership and perseverance with that outsider) to combine forces to make a difference.

     Family business growth and development is directly tied to the 4 R’s: Receptivity, Responsiveness, Responsibility and Respect. If those are present, an experienced coach can help them all work for the good of the business, and the good of the family.  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

So, ARE you the Boss, or not?

(Part I of II)  

     Other than bad news from your accountant, there’s very little you can hear that’s worse than, “It’s not my job!”  Nor does it make any difference which of those four words is most emphasized (and of course the absolute worst place any boss can hear these words is when an employee says them to a customer!).

The example, though, serves to make a point:

You’re “The Boss” . . . What’s YOUR job?

     If you want to start making more money by tomorrow morning, you’re going to have to change a few things. If you’re going to change a few things, you have to be very clear and keenly aware of what exists right now — beforeyou charge in with your wheelbarrowful of shovels, dynamite sticks, battering ram, hammer and nails, concrete, and power tools.

     Probably the most important first step (which, by the way, takes at least 3-6 seconds!) is to accept the fact that the sooner you can get yourself to STOP thinking of yourself as a “business owner” or “operator” or “manager,” the quicker you’ll get to that money-making part. Why? Because . . .

Because  the minute you think of yourself as some title, like “the owner,” there are certain defined behaviors and privileges that go along with that title, and each of those is limiting.

They unconsciously require you to behave in certain ways.

They actually block you from exercising your true entrepreneurial pursuits, your innovative ideas, and your ability to move your business forward in high gear.

     To put aside your self-imposed limitations, you must first put aside your thoughts of being “the owner/operator/manager,” and start to think of yourself as more of the free spirit that started your business, or that started working with it from that very first day. Remember that? You were all cranked-up and uninhibited in your thinking?

     Forget about what happened since then and focus on where you are right this minute. And as for “down the road,” if you know where you want to end up, don’t waste time checking the finish line; stay with your heartbeat and pulse and breathing! 

     This “New You” also needs to throw off any and all “Get Rich Quick” schemes. Reality note:There is no such thing! Forget about all those slick email and Twitter and Facebook and YouTube come-ons and one-time-only deals that promise transformation of your life and business into an overnight kingdom for just four easy payments of $29.95.

     Instead, you might give some thought to what you could do for your your business yourSELF for the $119.80 [oh, right, “plus S&H” . . . or now it’s “P&H” . . . “P” for Processing. Apparently “Shipping” is now free and you pay only for “Processing.”  Hmmm, “Processing” PLUS “Handling”? Aren’t employees PAID to do “S” and “H” and “P”?  Is somebody double-dipping?]

     Okay, here it is. This is what you’ve been waiting for . . . 

          To get ready to make more money starting tomorrow morning: 

1) Start focusing on what you can do immediately to shed your mental cloak of limitations that revolve around BEING (insert your title), and instead take 3 bold, positive steps toward framing your business in some exciting new, more realistic, more authentic, more transparent directions.

2) Order more deposit slips. 

 Comment below or Hal@BusinessWorks.US 

 Thanks for visiting. Go for your goals! God Bless You!

Make it a GREAT Day for someone!

Start with

INTROSPECTION.

Then, add the

decorations. . .

     There comes a time in every economic curve (and especially like now, where the curve has become a plummet) when we must stop the centrifuge that has our backs slammed up against the spinning wall. Nice imagery, huh? Ever feel like that, or am I just imagining things? 

     We need to step off, collect ourselves, take a deep breath, regain a sense of balance, and re-examine what’s going on with our business. You know, take a look at those activities (or lack of) that we haven’t paid attention to lately because we’ve spun ourselves into a state of dizziness (no I’m not talking about that dizzy state on the West Coast!)

     Management gurus seeking creative nirvana in their leadership styles have been urging us all for years to “think outside the box.” I disagree. I’ve watched an endless stream of business ventures think themselves out of the box and into financial quicksand.

     Contrary to their brilliant branding message, even Taco Bell needs to think “inside the bun” in order to ensure consistent quality of food ingredients, as well as service. Thinking INSIDE THE BOX is like circling the wagons, shoring up the foundation, strengthening existing connections and relationships, reinforcing the structural integrity of existing products and services, and promoting value-added innovation all at the same time.  

     It rivals the explosive levels of productivity that surface the day before leaving for vacation (ah, yes, vacations; I remember those).

     A truly great and successful, well-known man whose memoir I’m presently writing, always says (rather authoritatively): “You can’t do two things at once!” 

     I’m thinking about staring so hard out the windshield that you spill the coffee — or worse, reaching to balance the coffee and crashing into the car in front of you. Well, when it comes to business ownership and management, the expression is equally true. Thinking OUTSIDE the box takes you too far away from what you need to be focused on when cashflow is dwindling.

     I’ve often noted here that the best way to do this is with http://bit.ly/Bb1Tw which I guarantee will help you stay focused on what’s important. The bottom line is that you REALLY need to not leave home without it and the “it” is the part about first making sure your home is safely protected, that some one’s around to keep an eye on it for you, that mail and messages will get forwarded or saved.

     Thinking OUTSIDE the box requires that INSIDE-the-box operations are safe and sound and moving forward without you having to risk divided attention. It’s simple when you start with INTROSPECTION. 

Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

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When it all looks like

it’s crumbling down

 around you–get selfish!

     Selfish . . . as in Piggy? No . . . as in oriented toward your SELF!

     You can’t control government except at election time. You can’t control irate customers who give you fits trying to nickle and dime you at every turn. You can’t control what goes on behind your back unless you never turn your back. You can’t control a lot of people and situations in your business and personal life. But you CAN control YOU! 

     What you say and think and do is entirely your choice, and entirely under your control. (If you doubt this and are ready to shoot back examples to the contrary, examine your examples. Odds are 100 out of 100 that you made a conscious or unconscious choice to set yourself up to not have a choice, but -ALWAYS – there is or was a choice. Take advantage of how you can use that information now, today!) 

HOW you respond to someone or something that’s out of your control is within your control.

     So stop choosing to think that everyone else is pushing your button. No one can reach inside your brain and control how you think.

     The great motivational theory and studies psychologist Abraham Maslow focused his attention on the path and process of self-actualization. In addition to using their own intellects and talents, Maslow said that self-actualizing people take responsibility for others as well as themselves and (according to James and Jongeward in their classic book, Born To Win), “have a childlike capacity for awareness and pleasure.”

     The authors proceed to note that “these individuals customarily have some mission in life, some task to fulfill, some problem outside themselves which enlists much of their energies … they work within a framework of values that are broad and not petty, universal and not local, and in terms of a century rather than a moment … have a wonderful capacity to appreciate again and again, freshly and naively, the basic goods of life with awe, pleasure, wonder, and even ecstasy, however stale these experiences may have become to others.”

     If you’ve let outside influences under your skin, it may be time to appreciate more what you already have in life and to take stock in whether those around you are contributing to your growth and happiness, and to the growth and success of your business — or are they detracting from it?

     Exerting your own sense of self-actualization can influence others to change negative thoughts and behaviors and directions, but — more importantly — it will serve to boost your own rockets and reinforce that you’re not such a bad “gal” or “guy” after all.

     You have enormous powers to turn things around when you decide to consistently apply your strengths to what’s in your face or on your plate. Keep outside influences outside.

     Draw instead from your own inner strength and the inner strength of your business, and from those who live inside your inner circle. Making decisions and conducting yourself from inside yourself is a better, happier, healthier choice every time.  

# # #

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

This is not the time

to back off your 

marketing plan!

     Three times in recent weeks I have firsthand experienced business owners running scared from the economic crunch, straight into the debris left by salesquakes that erupted because each decided they were too afraid to carry out their marketing plans.

     If you don’t think that’s remarkable, try this on for size: all three had already paid 90-100% of the associated expenses to activate the marketing programs that they had planned. Something is clearly wrong here. Fear of failure? Fear of success? Fear of competition? Fear of more government regulation? Fear of being out of step with the marketplace? Fear of the words and images they were about to use?

You live in the wilderness, and routinely hunt for food for your family. The deer you’ve been tracking all day is now ten yards ahead frozen in place, do you load your gun and then turn around, unload it, and walk away?

Do you say, “Oh, I guess I wasn’t really interested in hunting anyway,” or “Our food supply can hold out ’til next week,” or “Gee, I can’t just shoot it because it’s not running,” or “What if I miss?” or “How would I ever get the thing back to the truck?” or “I should probably wait because one more after this and I could end up exceeding the limit,” or . . . 

     When I asked each of the three what made them pull up short of triggering programs they had already paid for, the answers I heard back were just as ridiculous as the hunter example. You would not believe the credibility each attempted to put behind the excuses they offered.

     It would have been like the hunter deciding to sit and take the whole gun apart to make sure all the pieces were clean and properly connected before resuming the pursuit, by which time the deer would obviously be six counties away.

     This is not the time to back off your marketing plan.

     You’ve come this far. You’ve put together the best program you can, and engaged the best help you can afford. Don’t start to question yourself and your efforts and Monday morning quarterback your decisions! Your instincts are what got you here in the first place. Trust them.

     What’s the worst that can happen if the plan fails? What’s the worst that can happen if you do no marketing? What’s the worst that can happen if you don’t find another deer before your food supply runs out?

     Roll up your sleeves and get in the game! This is what entrepreneuring is all about. Stop choosing to fret and start choosing to take action. You’ll get to your destination. Enjoy the journey.  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Blog via RSS feed or $1/mo Kindle. GRANDPARENT Gift? http://bit.ly/3nDlGF

Are You

Juggling Seagulls?

     Draw a bullseye with two rings around it and label the center space: FAMILY & PERSONAL, then label the innermost ring space: WORK & BUSINESS, and then label the outer ring space: FRIENDS & OTHER ACTIVITIES.

     Copy each heading onto a separate column or separate piece of paper. Then list the most appropriate items/ people/places/ things in each category. Allow yourself one minute per list. 

     Put the list down and walk away. Get some water or a cookie or just stare out the window. (This is like a little ginger between sushi pieces.) Then return to your target and lists. The amount of “blur” between your bullseye and your next two rings will indicate how “fastlane” your life is right now.

I say “right now” because this is a here and now exercise: what goes in each part of the target can change by next week, tomorrow, tonight, or within the next 6 seconds!

In fact, when life gets too hectic, it’s a useful device for daily assessment, for helping you sort out and stay focused on priorities.

     Whatever blur does occur, whatever lack of definition exists between the three areas should give you a good heads up on how efficiently or inefficiently you are using your time, as well as the extent of your allegiances to each entity that is taking time and attention from your life.

     Once you’ve done this little diagnostic study on yourself, and have a good overview of your current activities and involvements, you need to decide if these pieces are where you want them to be.

     Are you spending too much time with your business and not enough with your family, for example? Or, are you so caught up in someone else’s problem that you haven’t made time to solve your own?

     I once found myself so sucked into a Chamber of Commerce project to boost town retail traffic, that I ended up working nights and weekends just to catch up with my own business (which was not retail and stood to gain nothing from the initiative).

     The crunch infiltrated my time commitments to my family. The small disruptions that surfaced were clearly the tip of cataclysmic explosion. I extracted myself from the C of C mission and discovered — lo and behold! — the retailers I was knocking myself out to promote didn’t care enough to pick up the ball for themselves.

This is NOT to suggest that voluntary community work is not worthwhile. It most certainly is. But it’s a good idea to look before you leap. For your own good, as well as the cause involved, such engagements are most successful when they are clearly defined, clearly justified, and clearly scheduled.

Plus –realistically — where choice is involved (vs. for example, an emergency), no one should ever commit to helping others who is not coming from a position of strength to begin with . . .

• A sick teacher is an ineffective teacher.

• A cashpoor business cannot donate to charities.

• A business owner who’s preoccupied with family survival issues or debt collection issues cannot be an effective sales leader.

     Draw your target again tomorrow. See if anything changes. Can you make something change? Maybe if you stop juggling one fewer seagull, it will fly away! 

# # #

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  Open Minds Open Doors 

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  Make today a GREAT day for someone! 

Are You Selling Whackadoos

To Nursing Home Residents?

     There I sat, 23 year-old hot-shot ad agency guy, at the fancy New York City restaurant lunch table between Richard Gelb, then the president of Clairol, and Charles Revson, then the president of Revlon… both men at least twice my age and light-years beyond my dreams of wealth. 

     Considering the extent of business and fashion industry clout at each of my elbows, I was about as close as one can get to being a total nervous wreck.

     My boss, who’d been suddenly placed on the DL that morning, asked me to fill in and represent the ad agency’s interests in establishing some vague, centralized public relations program for the HBA (Health & Beauty Aids) market that we hoped would involve both their companies.

     “Speak unique, Son,” I was told about 90 seconds into my awkward spiel, after stuttering and sputtering out some feeble explanation about what I do for a living, and what the purpose of my insignificant presence with them was all about.

     In other words, the Clairol man was asking me to get to the point, cut to the chase, not beat around the bush, spit it out! What’s your frame of reference, he asked. Who’s your market, he asked. I stammered even more.

     “Well,” I improvised, “considering that your two companies sell the most hair coloring…” CRUNCH! The Revlon man’s fist hit the table hard enough to rattle the bluepoint oyster shells. “Son, we don’t sell hair coloring. We sell the promise of sex to single, young girls. And don’t you forget it!”

     I never forgot.

     What do YOU sell? Are you sure? Knowing unequivocally what you’re selling and to whom — straight out, without elaborate, politically-correct, marketingese language — will keep your business on course and your sales focus front and center.

     Famous for its (truly outstanding!) “Artisan Bread,”the ACE Bakery in Toronto, Ontario Canada www.acebakery.com sells the “promise of every employee” that the bread is their very best quality using only the best natural ingredients, AND that they are committed to a sense of social responsibility for the community that supports them. ACE donates a percentage of pre-tax profits to local charitable organizations, targeting especially food and nutrition programs for low-income neighbors. 

     What is YOUR business known for? What are YOU doing about it? How are YOU representing it? DO YOU “SPEAKUNIQUE”?

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America runs on small business!

Small business runs on

competition.

Competition runs on sales.

     It’s beyond me why no one in government has yet to figure out this relationship, or be able to translate it into the two following, near-unanimous, conclusions by leading national and global experts:

Free market price competition, state-by-state, is the only workable answer to healthcare reform.

Small business sales success is the ticket to job creation, and job creation is the only workable answer to economic recovery.

     I can understand that most politicians have little or no experience in business, but I cannot understand why they so adamantly refuse to acknowledge the truth of the two statements cited above … why they simply cannot deal with the simplicity of each. 

     They have political agendas. Who cares about their political agendas? Do you know anyone who cares about their political agendas? Our economy and our healthcare reform plans are sitting deep in the bottom of the toilet because our elected officials have agendas for self-aggrandizement, self-promotion, and self-preservation.

     Last time I looked, these people lugging around their agendas were supposed to be representing the taxpayers who have hired them. Hmmm, now there’s a unique thought! Just imagine how much would be possible to achieve if elected officials were not preoccupied with protecting their own butts.

     Imagine if politicians actually served those who elected them, instead of pandering to the government agencies, big business entities, and union constituencies who trip over themselves clinging to elected (and bought) coattails, seeking stimulus money to bail out of the holes they’ve dug for themselves.  

     In fact, ask any group of small business owners, and they’ll tell you that that federal and state government leaders are misguided, ill-informed, inexperienced, and completely unrealistic. They are trying to appease small businesses with a ridiculous, unnecessarily and overly-complicated loan program that no small business owner has time to deal with. And who needs a loan now anyway? Why do tax-incentives have to be Rubix Cubes?

     Government is trying to ramrod an unwanted, unworkable, astronomically expensive healthcare reform program down the throats of small business owners, and simultaneously smokescreen the public into thinking it’s in every one’s best interest when it clearly is not.

     Maybe America’s government and corporate giants and unions do run on donuts and promises and paybacks, but America’s small businesses are fueled by genuine competition, authentic innovation and accountable sales. 

• Small business owners know how to reform healthcare with free market enterprise price competition.
• Small business owners know how to fix the broken industrial manufacturing and financial communities with value-adding and innovation instead of cash handouts.
• Small business owners know how to turn the economy around by creating jobs that big business cannot. And frankly, it sucks that the government flat out refuses to give small businesspeople the chance to do these things that government is incapable of achieving.

     Competition makes life work. Sales are both the heart and the fuel of business. And small business is the engine of our economy. Small business owners don’t talk about “downsizing” and “cashing in political chips” and “taking loans to pay loans.”

     Small business ownerstalk about “opportunity costs” and “cashflow” and “innovation” and “asking and listening to their customers.” They equate sports with their businesses and use competitive terms like: Slamdunk! Goal! Hole-in-one! Gamepoint! TKO! Touchdown! Grandslam! to describe their sales efforts!

     Which sounds healthier to you?

# # #  

“Leadership is not

just telling people

what you want…it

is getting people to 

do what you need 

them to do.”

– JON ALTERMAN, Senior Fellow,

Center for Strategic & International Studies

     There’s a classic leadership-style story about (pre-US President) General Dwight David (“I Like Ike”) Eisenhower on the battlefield during WWII, when he was addressing his team of officers at a makeshift table with a piece of string.

     He first pushed the string across the table with thumb and forefinger and demonstrated the end result being a tangle. Next he took the end of the string between the same two fingers and shook it a bit before gently pulling it, demonstrating the straight-line formation of the string…and made his point clearly that troops who were pulled by their leader from the front would outperform those whom the leader pushed from behind.

Are YOU 

p~u~l~l~i~n~g  

or   P U S H I N G ?

     Because you own or manage a business or part of one, you are responsible for motivating your troops. You set the example. If you are pushing people, others below you are pushing people. Pushed people get resentful, uncooperative and disruptive.

     People who exhibit these attitudes will cost you untold amounts of money, time and effort. In fact, such behaviors have been known to cause and lose wars. Surely, they will lose your customers.

     If you are always the first to step up to the frontlines and then pull others along, you will inevitably gain and retain the respect and loyalty of those below you. They will believe in you, trust you and follow you. They will be more productive more often.

     This thinking and approach is as critical for government as it is for multinational and Fortune 100 corporations, even Mom & Pop stores and your own family! Every organization can gain from Eisenhower-style leadership.

     In fact, small and mid-sized companies are places to ignite the kinds of larger, global applications that will eventually revitalize and bolster world economy. Managers in giant corporations who lead by pulling, succeed at cultivating more entrepreneurial, innovative solutions to chronic problems. 

     It matters not that you sell pizza, luxury automobiles, chickens, well-drilling, website designs, media advertising, crabs, healthcare services, insurance, pickles, legal services, clothing, real estate, or microchips…you will be more successful “getting people to do what you need them to do” by pulling instead of pushing.

     What does matter is that you keep working every single day at making your leadership style better because the solidity of your customer base is only as good as the day-to-day performance of those who work for, with and around you.

     Your people’s performance is only as good as the constant attention you give to the kind of leadership you provide. We are living in a low-trust business climate. Raise the bar!

     Remember that “integrity” is doing the right thing even when no one else is looking. Your integrity is your brand and people buy the benefits they believe are attached to your brand. It all starts and ends with how effectively you motivate others…

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