A Propensity for Cantankerosity

     Not only have hard economic times  wrought hard times for business, they’ve also turned a lot of previously pleasant customers into snot-nosed, demanding, arrogant, cranky brats! In their worrisome preoccupation with getting the most value for their dollar, many customers have become much more demanding and unreasonable.

     The bad, low-trust reputations  of big-business bankers and automakers —underscored by the sea of incompetency that’s home to government administrators and politicians who haven’t a shred of business experience or know-how— have trickled down to a point where beat-up consumers are distrusting even the small, local supermarket and neighborhood newsstand.

     The manager of an upscale hotel,  who is as honest and customer-attentive as anyone who’s ever walked, reports his Guests have been getting increased service and complaining more. Service demands on the hotel’s already high-performance-level staff have no direct bearing on  accommodations, amenities, or services.

• One man created an uproar because he parked under a tree overnight and ended up with sap on his windshield. The staff spent an hour trying to clean off the sap, but their efforts weren’t sufficient or quick enough for the man’s liking. He left in a barrage of complaints and threats.
• A visiting couple made a ruckus over not having enough to do because it rained so much during their stay. Their access to movie selections, spa, fully stocked library and fully-equipped game room, plus endless nearby attractions was apparently not sufficient.

     A local farmer  tells me people are taking thirteen ears of corn and paying for twelve.      

     A retailer  known for offering discounted merchandise, much of it with minimal markup has been besieged lately with customers looking to make price deals below his costs.

     Yes, there are many examples  of the new consumer pushiness, but the bottom line remains unchanged for business owners and managers:

     The Customer Is ALWAYS Right!

     Unless physical harm  is represented, or someone is clearly breaking the law (unfortunately, it’s not worth the phone call to sic the police on someone who’s stolen one ear of corn!), you and your people have to suck it up and cater to the cantankerous.

     Like it or not,  we have to accept that it’s all part of the change of life on this planet that’s surfaced with the bad global economy. There is really only one solution if you expect to stay in business today and tomorrow: “KILL ‘EM WITH KINDNESS!” 

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So you had bad toilet training

as a child. So what?

     Imagine what this world would be like  without hidden agendas. Okay, maybe you can’t change the world. Imagine what your business would be like without hidden agendas? Your life?

“Man is not totally at the mercy of either his heredity or his environment, He can modify both.” It starts with increasing “a person’s awareness of the real power he has to direct his own life, to make decisions, to develop his own ethical system, to enhance the lives of others, and to understand that he was born to win.” 

Excerpts from the Preface of BORN TO WIN by Muriel James and Dorothy Jongeward

     Here’s the deal:  Psychological “game-playing” (often unconsciously provoked) has been defined by psychology icons Dr. Eric Berne and Dr. Frederick Perls as a series of transactions or communication exchanges (often repetitive) with a hidden motive or agenda.

     These “game” exchanges,  which may seem innocent and perfectly rational on the surface, can have extremely destructive mental and emotional consequences. “They prevent honest, intimate and open relationships” at home and on the job, say author/therapists James and Jongeward.

     They go on  to point out that we “wear many masks and have many forms of armor” that keep our true selves confined and unknown, even to ourselves. The possibility of encountering our own reality–learning about ourselves– can be “frightening and frustrating.”

     Many of us,  say James and Jongeward, “expect to discover the worst” when we set out on a path of self-exploration, “and a hidden fear lies in the fact that we may also discover the best.”

     To discover the worst  means we must “face the decision of whether or not to continue in the same patterns” of behavior, they say, and “To learn the best is to face the decision of whether or not to live up to it.”

     Because either discovery  may involve change, it is anxiety-provoking, which can be good or bad, depending on how we use the information and exercise the change.

     It all comes down to  making a conscious choice to learn more about what makes you tick so you can minimize game-playing, recognize it in others and not play, be better able to generally run a healthier more productive business… and experience a healthier and happier personal life in the process.

     What have you got to lose?  Finding out you had bad toilet training when you were three years-old? So what? Choose to make the reality of your present moment your focus, and watch the joy that comes to the surface, and stays! 

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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This blog free via list-protected email: Posts RSS Feed (center col.)…$1.99/ month on AMAZON Kindle. Creative? Add your own 7 words to the 313-day 7-Word Story (under RSS) We’re making it up as we go!  GET Hal Alpiar short story in Sept. release book from Nightengale Press: THE ART OF GRANDPARENTING Amazon, B&N, OR order special (signed by Hal) pre-publication $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC @PO Box 1236, Millsboro, DE 19966. Include continental US ship-to address. 9/13 is Grandparent’s Day!

 Did you let somebody

down this week?

Did someone have expectations that you would do justice to her or him, or to the task at hand…that you would turn in a stellar performance? And you bombed out?

By any chance, was that “someone” who anticipated greatness from you…was that you?

Regardless of whether you did yourself in, or let someone else down, the point is that you flubbed it, right? Badly? So badly that you hate reading this right now because just thinking about it gives you the guilties?

Step back. Get out of your own way for a minute. Take a deep breath and clear your brain. Now look at this again. We’re taught to aim high. Nothing wrong with that.

But if you screwed yourself, figuratively speaking of course, maybe it’s because you weren’t leaving room to be flexible about achieving an outcome?

Maybe you lost sightof the reality that you choose your behavior, that you choose your pursuits–even that you choose to feel guilty. Hmmm, that’s worth choosing to think about.

You didn’t fail anyone else because others don’t have the right to judge you based on expectations. Yeah, well, sounds good, I know, but it’s done every day, probably every minute of every hour. Reality says that more likely than not, it just seems that way.

So, how can you pull the rug out from under faulty assumptions? First don’t make any yourself! You already know about “assume” making an “ass” out of “u” and “me.” Recognize that expectations (which are usually based on assumptions) breed disappointment.

Unless you work at not having expectations and at not making assumptions, you will do both. Then comes failure to rise to the occasion. Then comes disappointment and then along comes guilt. You remember guilt?

      THE FIX:

• Keep conscious control of your unconscious mind by focusing on the present here-and-now moment each passing moment as much as you possibly can.
• Don’t waste energy dwelling on past fantasies that cannot be changed and don’t wast energy worrying about future fantasies that haven’t yet come, and may never.
• Do lots of deep breathing to relax muscles and make your mind more alert.
• Withhold judgements as much as possible. (And remember everyone you meet is fighting some kind of battle!)
• Remember that assumptions, expectations and guilt feelings are all CHOICES, and that it’s just as easy to choose a positive attitude as it is to choose a negative one.

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 Hal@TheWriterWorks.com or 931.854.0474  Thanks for visiting. 

Go for your goals, good night and God bless you!

It’s the Lightening Up

of Corporate America!

     You’re a management trainer and corporate economic climates have taken the wind out of your sails. You’re looking around for community college adult education courses to run. You’re doing drips and drabs of HR consulting with some old friends. Times are tighter than your shoelaces. 

     Stop beating yourself up; stop doing all the things you’ve always advised and taught others to not do. Take some of those deep breaths you advocate. The message is this: L-I-G-H-T-E-N    U-P ! Lighten up the programs you’re proposing. Companies do not want any in-depth, heavy-duty, psycho-analytic training programs for their managers right now!

     They want L-I-G-H-T agendas combined with good relaxing fun and team-building. Corporate America may be stupid about growing business and productivity ratios and revenue streams and job creation, but they know when it’s time to lighten up the stress that their loyal managers have been shouldering. 

     And it’s time now.

     I had my own management training company for many years. I ran over 2,000 workshops and training programs, and had over 20,000 participants in 50 different cities and half a dozen different countries.

     It was everything from Maslow’s Hierarchy to Quality Circles, One-Minute Manager, TA, Theory X, TheoryY, Theory Z, Empowerment, Assertiveness Training, Anger Management, and my own inventions: Corporate Entrepreneurship, Doctorpreneurs and Teacherpreneurs.  

     Then is not now. Then corporate executives charged trainers with the responsibility to teach them how to be better, more effective, more efficient, more productive executives and how to be better humans. This took some doing, and tons of analytical diagnostics and psychotherapy.

     Today, the word is L I G H T. As in S I M P L E and having F U N while gaining firsthand leadership and teamwork experiences with fellow employees. A best buddy of mine, Kevin Bousquet, who runs Interlaken Inn Executive Resort & Conference Center www.InterlakenInn.com in Northwest Connecticut, agrees.

     You may have seen my plugs here for Interlaken. It truly is THE premier business escape (2 hours/NYC and 3 hours/BOS) with the finest location, facility, amenities, meals, service AND budget-conscious prices that any management trainer or meeting planner will find. (If you call, tell Kristy I sent you and get a special gift!)

     Kevin tells me that the programs that are having the most success are those with the least stress and the most fun. Not all fun and games, but fun and learning. Interlaken’s Executive Ropes Course, lakefront boating and golf options and gourmet challenge programs are the busiest and most talked-about. Dump the heavy stuff!

Think of it as the Lightening Up of Corporate America!  

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Input always welcome: Hal@BusinessWorks.US

(”Businessworks” in subject line) or comment below.

Thanks for visiting. Go for your goals and God bless you! 

Economic Tsunami?

 Don’t fight it. Float on it!

     There’s no doubt about it, financial stress can overwhelm even the best of business leaders. It takes an unwavering, cock-sure, impenetrable. positive attitude to stand tall while the walls are crumbling.

     Every business owner has been there. Some are getting it for the first time thanks to the economic environment, and–for those–the experience is numbing. How can it be? I’ve worked so hard. We deserve better than this?

     Probably true, but reality dictates that it doesn’t matter. Reality can be awfully cruel and horribly harsh, but reality is where we have to live if we are ever to turn things around. Fantasy is where the losers go.

     First and foremost, when the economic tsunami strikes your business, stop worrying about arranging the beach chairs. Get on anything that floats and plan to ride it out. Focus every waking moment’s energy on where you are, not where you’re going, or even worse, if you’ll get there.

     The more you pay attention to anticipating the other shoe drop, the more you are diverting productive energy and resources away from the places they are most required to ride out the storm, to innovate, to create new revenue streams, to smack yourself in the side of the head and start thinking in new ways.

     The more you worry about the other shoe, the less time, attention, effort, energy and positive forward motion you’ll have available to activate. This will result in the other shoe finding it’s way to thump on your ceiling lickity-split! 

      STOP draining your resources and energy with worry about future fantasy (It’s not here yet, and may never come). STOP draining your strength with dwelling on past screw-ups and who did what to whom (It’s over and past and there’s NOTHING you can do to change it).

START TUNING IN TO THE PRESENT HERE-AND-NOW MOMENT, EVERY PASSING MOMENT, AS MUCH AS YOU POSSIBLY CAN. IMMERSE YOURSELF IN THE PRESENT. LEARN FROM BABIES AND PUPPIES. 

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals, good night and God bless you!

Budget-Conscious Boss,

Best Friend, Do Business

in the Foothills

     Another day. Another dollar. And here I sit through yet another meeting.

     Only this meeting is different because it involves a whole different breed of people, and this meeting is taking place outdoors! Actually, all the leaders of my company are here, and we’re next to a big beautiful shimmering lake nestled into the foothills of the Berkshires.

      After listening to a little spiel that one of the HR directors just gave, my boss and I are getting ready to climb into a canoe together. We’ll be with a bunch of other partnered-up bosses and underlings in other canoes. I’m not much good at steering these things so I hope he lets me sit in front. “I can canoe a canoe, canoe canoe a canoe?” kinds of chatter starts flying around.

     As if I’m not unnerved enough, my boss starts in with how the best way to see if a marriage is made to last is to take a canoe trip when you’re newlyweds. General agreement seems to be that if you don’t kill each other while canoeing, you’re destined for a relationship of longevity.

     Anyway, this whole paddle around the lake deal is part of what’s called a Management Training Conference. Just yesterday, on the hillside over in the woods, we went on an Executive Ropes Course. I didn’t even know there was such a thing. In truth, it ended up being lots of fun. My boss and I both made lots of new friends with those we didn’t know before, who came from our other offices.

     Tomorrow, some of us are going to the nearby Lime Rock race-track and race-car driving school to learn about safety, risk-taking and something called mental focus. The mental thing sounds like it might be a bit above me, so I might just pass on that session and go instead to an Executive Golf Class that’s being held over by the other lake. Something about objectives, strategies, and tactics is supposed to be demonstrated by hitting little bumpy white balls into holes with flags.

     As for right now, I need to concentrate on not embarrassing my boss by falling out of the canoe as I tip-toe in from the dock. I mean just imagine how red his face would get if he had to hear “Dog Overboard!”

     Oh, did I mention that I’m a Golden Retriever, and that my boss’s Meeting Planner found this grrrrrreat location for a meeting that allows well-behaved dogs like me to go to the company meeting and participate in everything (well, not the dining room, bar, sauna, or heated swimming pool activities)? We can even hang in the library and game room if we don’t chew books or chase dropped ping-pong or billiard balls around.

     The bottom line is that my boss and I are having a wonderful time and we are learning a lot about ourselves and the others we work with. He says we may even stay through the weekend so we could do some hiking and antique shopping.

     Pssssssst! These guys set the standard for complete meeting packages, and you get more for less than anyplace I could find.

     Their rates include a luxurious world-class room, 24/7 business center and wireless Internet, endless coffee, all indoor and outdoor facilities and meeting rooms — plus all service charges, 3 award-winning restaurant meals for him, and a turn-down biscuit for me at bedtime!

     And they’ve been hosting businesspeople there since 1892!

     If you didn’t know better, I bet you’d think I was the one who’s the boss, huh? Hmmmm. Well, try it: www.InterlakenInn.com  (Oh, and take your dog, will you? It’s just 2 hours from Manhattan, 3 from Boston, 3 from Hartford)  Mention this blog for a special treat!         

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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Get this blog FREE by list-protected email: click “Posts RSS Feed” (center column)…or pay $1.99/month on AMAZON Kindle. FEEL CREATIVE? Add your own 7 words to the 302-day “7-Word Story” (center col.). New Hal Alpiar short story Sept. release book from Nightengale Press: THE ART OF GRANDPARENTING…$19.95 ($24.95 CAD) @ Barnes & Noble, OR order special (signed by Hal) pre-publication @$18.95+s&h [$22.45 total check only), payable to: TheWriterWorks.com, LLC. @PO Box 1236, Millsboro, DE 19966. Include ship-to address (mainland US only).  SEPT. 13th IS GRANDPARENT’S DAY! 

Are you professional, or

are you A professional?

     Many people are professional in mind, body, spirit and/or the ways they conduct themselves at work as employees of businesses that sell products and multi-provider services.

     For those who fit this description, congratulations, but you should probably hit the road here because –tonight– I am only interested in the other kinds of professionals… those who have nothing to sell except their personal knowledge and/or skill services.

     You know who you are because you’re still reading.

     You are a self-employed one-man-band or one woman-band.

You are a sole-practitionerdoctor, dentist, chiropractor, nurse practitioner, writer, painter, craftsperson, psychologist, designer, photographer, illustrator, teacher, consultant, lawyer, accountant, architect, “middleman” agent (individual insurance and real estate folks, for example), athlete, coach, massage therapist, physical therapist, speech pathologist, occupational therapist, musician, entertainer, computer guru. More? I’m sure I missed a few.  

     Here’s the economy deal we (I am a writer/consultant) are all struggling with:

• None of us have a warehouse full of products or, in fact, any inventory; None of us have a string of partners or bank of phone or computer operators.
• We can’t wake up, go to bed, or eat lunch with the rest of the world. Most of us work evenings and weekends. Sick days? Vacations? Huh?
• There is just so much of each of us to go around, and to make the most of on any given day, so the issue is not so much the economy as it is productivity. Is this ringing any bells?
• Productivity reduces itself to how we make the most of our time. Time management is an essential skill. Prioritizing is an essential skill. Money management is an essential skill. Creating new revenue streams is part of that.
• And, of course, stress management may be the most important of all skills because it allows us to do or prohibits us from doing all the rest.

     If you’re trapped in this vicious circle of having no time for time management, and too much stress for stress management, and you’re wound up trying to get water from a stone, STOP already! Take inventory of your SELF!

     It’s really okay to step back for 5 minutes of your life and think about where you are and where you’re going. Go ahead. I’ll wait. Start by taking some deep breaths:   http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/  [This 4-step, ONE-MINUTE technique works!]

     Good! Now, go look in the mirror, ANY mirror. If you are satisfied with what you see, get back to work, thank you for your time, and goodnight.

     If you don’t like the face staring back at you:  1) Start MAKING time for time management by tuning into priorities and asking for help (with anything you can ask someone for) to take away some of the time-eaters. 2)  WORK at your breathing until it’s not work!  3) Eliminate excuses.  4) Do it now! 5) Remember that your behavior is your choice.

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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Get this blog FREE by list-protected email: click “Posts RSS Feed” (center column)…or pay $1.99/month on AMAZON Kindle. FEELING CREATIVE? Add your own 7 words to the 299-day “7-Word Story” (center column). A new Hal Alpiar short story is coming in September in a new book from Nightengale Press: THE ART OF GRANDPARENTING…soon at Barnes & Noble @ $19.95 ($24.95 CAD), OR order special (signed by Hal) pre-publication price @ $18.95 plus $3.50 s&h [$22.45 total check only), payable to: TheWriterWorks.com. LLC. and mail to POBox 1236, Millsboro, DE 19966. Include ship-to (U.S. only) address.  REMEMBER SEPTEMBER 13th IS GRANDPARENT’S DAY! 

So go get a new family!

     Do these kinds of situations sound at all familiar, or am I just imagining…???

• The owner’s wife in charge of collecting receivables takes the task too personally because –through her eyes– she can only see that some deadbeat is preventing her from pleasing her husband since she can’t afford to serve him the kind of dinners he most enjoys.    
• The owner’s son is not as business-minded as his mother. She’s constantly berating him for wasting too much time playing around with creating new advertising approaches, and not paying enough attention to customer service, billing, and inventory.
• The two feuding sisters are always trying to outdo one another’s sales accomplishments, and neither is willing to handle growing staff problems.

     Having worked with hundreds of family businesses (from trash collection to surgery practices), I can assure you –since the popular shrink notion is that every family is dysfunctional– that your family business is not unique in it’s breadth and depth of problems.

     It is —on the other hand— unique inasmuch as it takes some very special give-and-take tolerance levels to be able to work day-in-and-day-out with the people you’re related to, and have grown up with.

     Having a history with others can be a positive and rewarding and affectionate experience, but working with those you have a history with can present many challenging opportunities.

     Opportunities? Aha! Therein lies the answer to family business problems. Would it be fair to say that the primary difference between whether someone views any given situation as a “problem” or as an “opportunity” reduces itself to how that person chooses to view it? 

Behavior is a choice… how we view it and how we do it!

     Okay, so some family members thrive on choosing “problems,”  yes? Oh, but you know what? It takes two to tango. YOU don’t have to choose to make a family-problem-chooser’s problems YOUR problems!

     Choose instead to walk away. Or choose to change the channel in your head from a confrontative talk station to easy listening. Or choose to offer choices.

     Above all, choose to be aware that it is a choice! That awareness alone will carry you through some of the rough spots and help keep others focused on what’s important. 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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But working harder

makes you smarter!

I’ve probably heard “Work smarter, not harder” a few hundred million times in my life (yeah, I know, that’s probably a few more than a million times a day or something. Anyway, it seems like it!)

     So, okay I tried this little “Work Smarter” rule of thumb like 75 million times, and blam! Nothing. I mean you couldn’t even BE smarter than I worked, but blam! Nothing. It was like a big empty room and nothing to do but get frenzied and frazzled about having nothing to do except hang out! (How do teenagers do it? Oh, right, txtg 4 fun n games!)

I tried so hard to work smarter that I was working myself to the bone just  trying to work smarter. And for some reason, I couldn’t get myself to think that I was putting myself on some wonderful new brightly lighted cheerful pathway that would pioneer me a new life through the gloom and darkness!

Then I started reading about great leaders I admired, and guess what? They all worked harder than everybody else. I remembered a boss I once had who commuted daily to Manhattan from Pennsylvania (2-hour train rides each way) and who arrived at the office at 7am and left at 6pm; you figure it out. Helluva life! Needless to say, he was not a happy camper most of the time.

     So what am I saying? There needs to be a point of diminishing returns in human productivity and pleasantness? Yah! Okay, so what’s yours? Have you actually pushed yourself to that point, or do you just talk it? Are you a closet workaholic? Or (Horrors!)  a real one?

Anyway, I’ve come to the conclusion that it’s perfectly okay to work like a maniac IF:

A) You enjoy what you do

B) You’re not using it as an excuse to avoid some form of intimacy with family, friends, associates, or significant others

C) You really and truly need to work (and it’s not just so you can afford the $100 wine that your neighbor drinks)

D) You’re a whacko entrepreneur and you know there’s no other way to get ahead in life and have a successful business than to knock yourself out doing whatever it takes…and you have a vacation planned!

E) You aspire to leadership greatness, and know that the best leaders rarely sleep…and you have a vacation planned!

NOTE: If ALL of the above alphabetized items apply to you, start looking up shrinks in your local phone book…you’re going to need someone you can get to, like lickity-split!

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

The World’s Greatest Expert

on Death and Dying–

Elisabeth Kübler-Ross, MD

–Points to Five Stages:

• Denial and Isolation
• Anger
• Bargaining
• Depression
• Acceptance

     She said we –all of us–  must experience each of these five stages to one degree or another in the order they are shown above with every loss experience. The only exceptions being instances where people get stuck in a given stage and never get beyond it.

     So as business owners, managers, and entrepreneurs, some of us experience bits and pieces of these five stages everyday with daily losses.

     Kübler-Ross said that losses are not limited to human death, and can  include the loss of a limb or faculty, or ability… loss of a valuable possession (a home, a car, a business), loss of companionship (including divorce and separation), loss of freedom (including jail), loss of a job, loss of a client, loss of a prospect or opportunity, loss of self-esteem, loss of authority, etc., etc.

     And to a lesser degree, we even experience these stages when we lose a dollar, a photograph, a letter, an address, a contest, and so on.

     So what’s the point? Healthy successful people do everything humanly possible to channel all their energies and mental focus on reaching the level (or “Stage”) of ACCEPTANCE as quickly as possible, and on maintaining themselves at that level as permanently as possible.

     Everything else is non-productive. Everything else leaves us feeling deflated and defeated and negative. Some people stay in these places their entire lives. Some are institutionalized. Some do themselves in.

     Stages 1-4 are pure torment. We must go through them, but the goal needs to be to move through them as rapidly as our minds and bodies allow us to. Getting through the maze may take friends and rescuers to stand by shoulder to shoulder. We have all performed that function for someone else, but perhaps have forgotten?  

     Keep always in the front of your mind that no matter how out of control it may feel to be stuck somewhere in denial and isolation, or in anger, or in a bargaining position, or a state of depression, it IS a matter of choice!

     The minute we choose to accept loss, the quicker we can get on with a happy and productive existence and make the most of the short time we each have here on Earth…make the most of the relationships we’ve been blessed with: with other people and places and purposes.

     We need not choose to lock ourselves into suffering and misery. Life and business life are way too short to have wasted time and energy with anything besides being happy and healthy and in active pursuit of our dreams.  

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 280 POSTS tale! Click under “7-Word Story” (center column)