WRITE THE BOOK.

SELL THE BOOK.

Your great idea will surely fly if you can just sit still long enough to make it into a book. Maybe it will even be a movie!? Well, if you’re already writing a book, you know that writin’ books ain’t no piece a cake. What you maybe don’t know is that sellin’ ’em is a nightmare . . . even if you happen to be a professional salesperson!

Many entrepreneur types might disagree with that thinking, but it’s hardly ever an entrepreneur that writes a book. So reasonable risk-taking is not even an issue. It’s really all about shifting gears in your work schedule and transitioning your mind to an unfriendly and foreign range of engagement. In other words, get ready to suck it up!

Even long after you’ve Googled your brain into delirium trying to figure out all the pros and cons of self-publishing vs. traditional publishing, and after you’ve investigated and perhaps actually tried some “crowd sourcing” adventures, the bottom line is that WRITING the book is the easy part! SELLING it is the real challenge.

For one thing, disenchanted authors often find themselves swimming upstream against well-intentioned reminders embedded in their friends’ and family’s declarations of “it takes money to make money!” And these comments are no doubt accompanied by tsk-tsk head-shakes, knowing nods, and pitter-pat changes in discussion topics.

Oh, and then there’s those football coach-like claps on the shoulders. “It’s gonna be okay, boy!” OR “You go, girl!”—- “Y’all just need to put that writin’ stuff in a drawer and git on with life! Maybe someday, it’ll work, y’know?” Well, maybe someday it will. BUT if “them there is fightin’ words” to you, getting on with life means that someday is today, is now.

(It means you aren’t buying into depression-ridden chatter.)

Ta-ta-ta-dah  ta-dah! You’re brave. You’re courageous. And maybe stupid, but so what? If you’re ready to dig in, dig in! Start working an extra hour at night instead of watching TV news. carry a notebook or smart phone “pad” and jot down ideas as they pop into your head all day, every day, and keep it bedside for insomniac nights.

Here’s where it all comes together. Writing the book. Selling the book. Write and REwrite your brains out. Then devise two marketing plans, two sales plans, and two PR/publicity plans. The first of each of these is a CREATIVE plan (what to say and how to say it). The second of each is an IMPLEMENTATION plan (where, when, and how to distribute the creative plan results).

So, for example, plan what you say for a meaningful drum-up-sales interview, and how you will say it, then go out and drum up the interview. A book signing requires a table, chair, signage, pens, single dollar bills and rolls of coins, a pleasant appearance, beverages and snack foods. A news release had better be newsworthy! Your Tweets better be provocative!

Remember people DO judge a book by its cover! (And you, your in-person and online appearance, and behavior are all part of your cover.) Lest you think this is “all talk,” please visit my new book-for-sale site HERE!  Thank you!

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Healthcare Management Problems

Go Far Beyond Technology Tangles

Thanks to what many doctors regard as excessive and medically-uninformed government intervention, and excessive and medically-uninformed insurance company intrusion, America’s private and hospital-based medical practices are suffering from excessive and medically-unacknowledged stress.

They find themselves having to be caught up in blood-curdling power play control battles instead of with innovating and nurturing methodologies for improved case management and patient care. This is not a condemnation of medical technology advances by any means. It is in fact an endorsement for more tech exploration while simultaneously getting back to basics.

Positive stress enables healthcare managers to answer the wake-up call for effective practice management to realistically occur on two fronts at the same time. EMR and EHR systems and skills represent focal point one. Case management, patient care, and patient family care, focal point two. But negative stress (or “dis-stress”) surfaces when one of these enslaves the other.

Relentless interruptions of non medically-trained government and insurance regulators seeking to satisfy their self-importance at the expense of doctor, staff, and patient stress levels, has the same effect as throwing gas on a fire. Whether rulings require doctors to spend just 12 minutes per patient, or to conduct patient gun ownership surveys, the result is negative stress.

Negative stress feeds medical errors, and takes its toll on the lives of trained professionals and their families. Often, patients and patient families suffer needlessly because of mixed or contradictory signals lost in busy day-to-day clouds of smoke.

Even monster teaching hospitals, including the highest-rated in the country, fail miserably at basic communication skill levels. Doctors don’t talk with one another. They are too pressured to take the time to advocate on behalf of the very patients they serve.  And –worst of all– they fail to communicate with their patients and patient families meaningfully and consistently.

Practice managers get the short end of the stick. My guess is that most end up absorbing 3/4 of all the stress generated by the mad rush for maintaining Herculean time schedules, by catering to the administrative needs of the doctors they serve, and by managing the daily barrage of staff, task and insurance management issues, plus catering to patient and family requests.

There are solutions, but they are not one-dimensional. Healthcare can never have universal value unless those charged as providers can have the freedom they need to function without constant government interference and insurance company strangleholds.

The first step to fixing a leak is to stop the leak. This means making extraordinary efforts to channel stress productively and to commit to implementing improved personal communications.  CHECK OUT  Medical Practice Managers

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Hal@Businessworks.US    302.933.0911

Help Jumpstart

My Kickstarter

For many businesspeople, asking for help may come easy, but rarely is it easy for an entrepreneur.

For an entrepreneur, such a request can translate into “having to swallow my pride,” “getting someone to do what I can do better,” “having to trust someone else with my baby,” “admitting a weakness,” or “owning up to my own inadequacies.”

So what? Who appointed you as “Perfect”?

When you consider that all of the above suggested excuses (which I have heard often over my years of business and professional practice development consulting . . . and have admittedly tried myself on occasion) reduce themselves to unproductive ego-based thinking and behavior.

Remember your grandfather telling you:

“No man is an island”?

Ego-maniacal thinking and behavior of course tends to dominate early-on entrepreneurship pursuits until experience and reality sink in and struggling entrepreneurs begin to realize that it’s the idea that’s important, and that any (legal) way to achieve success –regardless of others that need to be relied on– is the right way to go.

For entrepreneurs,

results tend to outweigh process.

Interestingly, the opposite tends to be true in government and corporate life where more relience is placed on analysis of available options than on getting the job done (e.g. deciding which committee to study an emerging market becomes folly in the face of an entrepreneurial spirit that simply drives itself into the heart of the market and adjusts along the way.

I have learned a great deal in the first half of my Amazon Kickstarter site effort that literally requires nerves of steel for me to implement in completing the second half of the effort. Stuff I forgot: Ask for the sale. Ask again. And again. Drive as many people as possible to visit or experience your message. Adjust and improvise. Switch gears. Ask for the sale. Ask again.

Why “nerves of steel”? I’m a creator, not Superman, not Zig Ziglar, not (Thank Heaven!) Steve Jobs, not an award-winning super-salesperson or winning candidate. I’m just a small business owner.

I’m me. I don’t like asking. I have to conjure up massive amounts of courage to approach my friends and family, and online contacts (even strangers) to buy into something I created. I know in my heart that what I have to offer is worthy. I know it’s a great dollar-value. And, yes, the Kickstarter race against the clock means it’s “make it or break it” time. It still feels awkward.

But –ahhh— I’ve always taught that behavior is a choice, so it’s time to get over all that and step up to the plate, right? Okay, so here it is —

Will YOU please help me jumpstart my Kickstarter by visiting this site NOW and making a pledge of some kind  —EVEN JUST ONE DOLLAR!??

In the interests of your love for the arts and creative development, will you also please urge your friends and contacts to visit my Kickstarter site NOW?

I will be forever grateful for this very important bit of support.

Thank you!

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Hal@Businessworks.US    302.933.0911

WRITING   YOUR   BOOK 

It’s just not the same as editing, designing

 formatting and publishing, distributing,

branding, promoting, legalizing, and

marketing your book… or selling it!

READ BEFORE YOU LEAP, YOU 81%!

Why am I telling you this? What makes this relevant to small business? HA! 81% of all Americans think they “have a book in them” according to a New York Times survey report . . . uh, that’s like over 200 million people in the U.S. who want to write a book — more than total viewers of the most-watched-in-history 2012 London Olympic games!

WOW! That sounds like a sizable market right? And an awful lot of new books on the horizon, right? Wrong! How could that be? Well, first off– like the old days when TV first came out, and everyone watched it with the same passion we now relegate to smart phones, all humans thought they could write TV commercials because they watched them!

In other words, if you don’t read, you can’t write. According to industry findings reported at www.SelfPublishingResources.com, the average book buyer reportedly never reads more than the first 18 pages of a book she or he has purchased!!! If you don’t read complete books, you can’t write books worth reading. And if your first 18 pages don’t shake the walls loose . . .

Second: WRITING your book is the easy part!

And even if you DO write a book worth reading, you’d better have a lot of money and/or considerable professional expertise with editing, designing, formatting, publishing, distributing, branding, promoting, marketing, contract law, and sales. Even IF you can manage getting a big-time agent, publishing house, and publicist, the buck still stops with you! Even if.

Discouraging? Absolutely. My best guess is that 80 of the 81% will fall by the wayside trying to effectively manage the tasks noted in the paragraph above. That’s a big pile of dead book efforts! Ah, but now there’s CROWD SOURCING to the rescue!

Go to this site now for an example of how to make your book work once it’s written. Oh, yes, and it’s only a couple of hundred dollars to create! IT’S THE NEW WAY TO SELL BOOKS. IT”S THE WAY ALL FUTURE BOOKS WILL BE SOLD!

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Hal@Businessworks.US   

LEADERSHIP STARTS

WITHOUT FOLLOWERS

Now what exactly do I mean by such an apparent contradiction? Answer: That leadership begins (and thrives) with attitude. “Yeah, Hal, right! Sounds great, but what kind of attitude and HOW does someone get it? Like it falls from the sky, or what?” Good questions. No it doesn’t “fall from the sky,” but it does begin at the beginning.

Leadership begins at the beginning, without a following, without an entourage, without an expedition, without a master plan, without a goal line, and without intentions of superiority or competitiveness. Effective leadership starts simply, with a mindset that exudes integrity at every turn in the road.

Leadership starts with an attitude that explodes in words and actions which set examples. Exemplary words and actions– by their very nature, by their very implementation– attract the attentions and admiration of others. True leadership attitudes ignite, engage, motivate, and sustain without ever having to ask others to roll up their sleeves and dig in to work alongside you. When people step it up and rise to the occasion, others rise as well to follow.

A TRUE LEADER DOESN’T START OUT

WITH A GOAL TO BECOME A LEADER.

A true leader simply demonstrates the qualities of behavior that set her or him apart from the pack, but this is accomplished by taking action, not by talking about taking action, or by aiming to play a leadership role.

Neither do great presentation or oratory skills make a great leader. Walk the walk beats talk the talk. Track-records speak louder than words. Show me what you’ve done and show me how to do it are far more important follower requests than tell me how great you are.

Effective leaders are great activists who consistently strive to teach and motivate by quietly doing. He or she is a great innovator, and a great solutions creator who takes entrepreneurial pursuits to completion, who doesn’t stop short with an idea, and who thrives on the sense of accomplishment that accompanies each step of bringing an idea to fruition.

Leaders move constantly forward. They turn over every stone and readily adjust themselves, their approaches, and the processes they use along the way, unafraid of taking action without having all the information.

Focusing on the finish line is not leadership. Focusing on each step, as the fortune cookie might say, prevents one from falling on one’s face, and almost always wins the race. 

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Hal@TheWriterWorks.com     Open Minds Open Doors

Real Entrepreneurs

Don’t Waste Time.

There are those who will undoubtedly be late for their own funerals, but they are not entrepreneurs. True entrepreneurs live to be early for everything. It’s a reflection of their eagerness and enthusiasm. It’s also a function of knowing that they only get one chance at a first impression, and don’t want to risk screwing it up just because of some lame excuse for not being on time.

Ah, but it’s not all that simple.

Most entrepreneurs, it seems, strive to

be early for appointments, presentations,

meetings, sales calls, and other events,

. . . but they don’t know HOW to wait! 

They jitterbug around the lobby; fidget in line; make dumb phone calls; play games or work on puzzles; watch some locked-in, mindless network TV channel in the waiting area; strike up a conversation with the nearest fellow-waiter or the receptionist; prissy-up in the restroom; wait in the car while reading the newspaper; or sink into some nearby seat and watch the world go by.

What’s wrong with this picture? Wasted time. Instead, we can make the most of waiting time by planning for it. Well, that may be easier said than done for some, but the truth is that those who make the most of every spare minute succeed more often –and this is not to suggest being rude or antisocial about it, or not to take advantage of some no-brainer down time opportunity to relax.

It is simply a suggestion that more can be done with the thousands of hours we spend in our lifetimes, waiting. . Lawyers get paid for creating delays. Corporate people get paid for doing only what is exactly defined to be done. Government people get paid no matter what they do or don’t do. But when we run our own business, time is money. Strong productivity leads to rapid success.

And, needless to say for the benefit of those who have recently suffered the unexpected loss of a friend or family member, but worth the reminder for those who’ve been more fortunate: life can end in an instant and we only go around once in life. It’s not myth: life on earth is short indeed.

So, making the most of time because “time flies” and “time is of the essence” and “he who hesitates is lost” as my father often lectured, are all legitimate notions, but –more than that– they represent an unofficial credo for entrepreneurship and entrepreneurial pursuits. It’s all about having a sense of urgency!

Full circle around, now, leads us back to the HOW part. HOW can we make the most of waiting time? What’s that comment up above about “planning”? Let’s answer the questions with questions: How much more successful could you be if you used waiting time to make notes about a new business strategy? A new line extension? A new revenue stream? New sales opportunities?

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Hal@BusinessWorks.US   931.854.0474 

Open Minds Open Doors

Does Your Mission Statement Have Vision?

Just because the media and politicians tell us the economy is getting better? Just because we’re looking at a healthcare reform that has absolutely nothing to do with healthcare and everything to do with costing business more money? Just because enemy combatant terrorist situations surface from those we’re told are not really terrorists, and from circumstances that we’re assured do not exist? Just because global-warming hoaxers have us running to refrigeration investments?

~~~~~~~

We’re probably feeling like confusion is nothing new, right? So why not live with a little more?

Well, here’s why: The business you own or manage doesn’t need to be as misguided and convoluted as politicians and the media. Remember they get paid for creating confusion. Your success depends on keeping things simple.

Keeping things simple starts with a foundation of mutual trust, an integrity attitude, tenacious awareness, and consistent hard work.

First off, don’t let anyone tell you to work smarter and not harder. That’s baloney! Every business success comes from hard work. Next, don’t let people confuse you about the characteristics and values of Mission and Vision Statements. [No, they are NOT the same!]

A Mission statement is essentially a declaration of intent, challenge and pursuit. It is your goal statement that clearly and succinctly explains what you plan to accomplish over what specific period of time and by what means. It is action-focused. Its ultimate success will be determined by the extent to which you cultivate mutual Trust among those you work with and oversee.

And, like every meaningful goal, your Mission Statement needs t0 be specific, flexible, realistic, have a due date, and be in writing. [Without all five criteria, you’ve nothing more than a fantasyland wishlist!]

A Vision statement is a heart-and-soul summation of where you see your business in 5-10 years. It is a picture you paint in your mind and share with others. It answers the question: If you succeed in your mission, where will you be? Its success is determined by your practice of —and ultimately your reputation for— high Integrity on a consistent day-to-day basis.

Your Vision Statement is a set of words that best describes what you imagine your future state of existence to be, and how you expect (hope) to be viewed by others: your employees, associates, vendors, customers, markets, industry or profession, and community. It is dream-focused. Its primary value is to inspire pursuit of your Mission.

What’s your Mission for next year? What’s your Vision for  five years out? For beyond 2020?

Oh, and in the same fashion that it helps to start ANY mission with 20/20 vision, it is often most useful to put your 2020 Vision on the table (to keep focused on it) while you develop your present Mission (or while you think up the ways to get where you want to end up).

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Hal@BusinessWorks.US

National Award-Winning Author & Brand Marketer – Record Client Sales

Powerwash Your

Business Deck!

Now’s as good a time as any to clear out the cobwebs, mold, and dead bugs. Get your powerwasher out, hook up the hose and start waving that magic wand! But, aaah, you’re a free-swinging entrepreneur and all of a sudden the reality hits that to make a powerwasher work requires methodical and determined action–not exactly your modus operandi, eh?

But taking a methodical approach to cleaning is really the only way to make things clean, whether it’s a room, a carpet, the shower, or your business enterprise. Start by taking a hard look at the messages your business is communicating. Are you saying what you truly want the rest of the world to associate with you and your products/ services/ name/ reputation?

I’ll address human resources, operations, finances and other entrepreneurial concerns in subsequent posts, but first and foremost, small business owners must always be reassessing their brand and theme line. These are the most important tools a business has, and neither can remain stagnant. Change is what today’s business world is all about.

The horizon is constantly moving.

Targets, objectives, and goals used to be stationary, but no more. You need to be checking up on yourself at least once a month because what you were aiming for twenty or thirty days ago could be long gone by now. Don’t think you’re immune. It’s not just computers and smart phones running rampant . . . it’s people’s attitudes. TEST where you’re going.

Your customers and prospects THINK differently today (and faster!) than they did a year ago, a month ago, a week ago. The pace of life is more frantic. The business of building a business is more hectic. The messages your business is sending out can be obsolete before you even get them printed or onto Twitter. How will you know? Diligence and your powerwasher!

Force yourself to add quick-fix reviews of your branding efforts to your monthly lineup of checklist tasks. Put it right next to assessing your cash flow. If it’s time for a change, consider professional marketing writer input. Sometimes the fix is as quick and simple as changing just a word or two. Other times, a whole new strategy is needed. Professionals do both daily.

Struggle with revisions and updates yourself if you like, but you may want to ask yourself if you might be more productive focused on sales or operations or investor funding? Oh, and outsiders bring fresh perspectives to your table.

What’s important is your vigilance.

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Hal@Businessworks.US    302.933.0116

“The entrepreneur is

essentially a visualizer

and an actualizer.

He sees exactly

how to make it happen.”

 — ROBERT L. SCHWARTZ, Founder, The New School for Entrepreneurs

When I “graduated” from what was once The New School for Entrepreneurs in Tarrytown, New York, it was with my feet on the ground and my head in the clouds. I had the entrepreneurial success idea of all time percolating in my professorial brain all during the program’s intensive retreat-style weekends, but could bring only a Fortune 500 corporate background to the table.

I came away from the Entrepreneurs program experience with lots of material to weave into the college classes I was teaching. I came away with a better understanding of who I was and what I was all about, and that I was “an entrepreneur” of sorts for being so hellbent on making ideas work (and not the weirdo I was sometimes accused of being).

I ended up creating and copyrighting “Corporate Entrepreneurs” and “Doctorpreneurs.” I used what I learned to help start hundreds of successful businesses.

I learned that the Entrepreneur does not fit any definition. But being one usually means you share a number of characteristics and traits evidenced by other entrepreneurs.

• You are first and foremost a catalyst of society.
• In your own–usually underestimated–way, you are a “mover and shaker.”
• You possess the unique combination of vision and follow-through.
• You take reasonable risks.

You are the key —the secret— ingredient that’s missing in corporate think-tanks, and in every level of government.

A true entrepreneur running the U.S. Postal Service, for example, would be competing head-to-head with FedEx and UPS instead of folding up sidewalk mailboxes, cutting back offices, hours, and work schedules and raising prices. You would know that you have the world’s greatest address delivery database and network, and you’d figure out how to take over the world of email.

But what entrepreneur in her or his right mind would want to spend a lifetime untangling a 237-year-old pile of knots?

Entrepreneurship is not dead. It is lurking.

Entrepreneurs are sitting quietly in the shadows watching and waiting for the ever-dwindling opportunities that earmark today’s economic quagmire to show some signs of life. Entrepreneurship-driven activities are on hold waiting for revitalized and more encouraging government responses. Entrepreneurs are waiting for renewed trust in government representation.

• Who, after all, wants to initiate (or pay for) an innovative new business venture that gets over-taxed and over-regulated before it even gets its startup feet wet?

Entrepreneurs and entrepreneurship and entrepreneurial spirit will rise again. And when they do, they will usher in a new “Age of Enterprise” unlike any we have ever known. And besides revolutionizing the Internet and smart-phone worlds, part of the fallout will be that the U.S. Postal Service will no longer exist. Another part will be a new sense of self-enlightenment!

What are YOU doing now

to ensure that your business survives and thrives?

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Hal@Businessworks.US

If you own or operate a

business or professional

practice . . . . . YOU are

“The Mother of Invention”

If you work anywhere in that vast sea of government or private mega-enterprise incompetence, click off here and visit some other website that lets you be corporately lethargic and obscure. If, however, you’re running or managing your own business or some innovative part of a business –real parent or not– read on: YOU are the “Mother of Invention.”

Now Peter Drucker who’s referred to as the “Father of Management” may not like that idea, but–I would challenge him. I mean, when did “Mother” ever lose to “Father”?

Today, in other words, is also a day to celebrate YOU being your business’s parent.

First off, anyone who works for you sees you in a parental light. You are looked up to for guidance and leadership. You are a role model. You may not like providing inspiration or being thought of as something special, but you ARE.

When you can face up to it and make the most of it, you’ll be helping your staff, your self and your business to grow.

Don’t just provide leadership. Provide leadership by example; people want to learn by watching and trying and doing.

Don’t just provide leadership. Provide leadership that’s transparent. Keep all your business dealings clearly defined and out in the open. Forget that you have a “Bcc” setting on your emails. Stop closing doors. Share information freely.

If you’ve hired good people to start with, you’re only toying with risk levels that are reasonable. If you’ve got a bad apple or two, your open-and-above-boardness will flush them out.

In other words:

Give everyone a chance to give you a chance

for your business to have a chance to succeed.

Now, Mothers and Fathers, let’s look at that “Invention” word that you’re parenting. And this, by the way, includes the world of healthcare– especially hospitals! If you’re not CONSTANTLY creating and inventing and innovating . . . coming up with new ideas, ways, methods, designs, plans, steps, contacts, messages . . . EVERY DAY, then you are investing in the status quo.

Keeping things the same, not rocking the boat, and “if it ain’t broke don’t fix it” are the prevalent nonproductive notions anchoring most stagnant corporate giants, every government agency, and all unsuccessful small businesses.

Business owner Job One is to stay out of that trap. Don’t let anything interfere with your daily birthing of inventive thinking. It’s how you started your business. It’s what’s carried your business. It’s what will will make the difference between your business surviving and your business thriving in the months and years ahead.

This doesn’t mean every lightbulb that goes on over your head needs to light up the world, or even that little dark corner of your workspace, but it does mean that you and your business cannot afford to pull the plug on that open socket; keep trying out new bulbs; follow up with some and discard others. [Edison made 10,000 tries before inventing the lightbulb!]

Innovation, remember, is taking the rarest of those good ideas and seeing them all the way through, every specific step of the way, to their final destination markets — even if only on paper or the computer screen. Together with your business itself, it’s those parented ideas that become the inventions that you mother and nurture into adulthood. Happy Mother’s Day!

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Hal@Businessworks.US    302.933.0116