Archive for the 'Innovation' Category

Nov 06 2011

BIZ ALPHABET SERIES…”O”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “O”…ORGANIZATION 

 

It was going to be “O” for “Operations” but a few years back the world’s surgeons decided that “Procedures” would be a gentler, less-threatening sounding  word to use in describing what happens when they take a scalpel to your body.  And as businesses became more specialized, “Operations” began to dissolve from usage in the business community too.  So with all that phasing out activity, I came back to one of the most important multi-purpose “O” words for life and small business success: ORGANIZATION.

~~~~~~~

There are 30 million of us (small business owners and entrepreneurs) kicking around out there, somewhere between Hawaii, Florida, Maine, and Alaska (Whew! A lot of kicking!), and —artistic, creative types not withstanding– those among us with the strongest sense of organization will generally prevail in the success arena.

“Organization” is both the dynamics of the people you’re involved with — what’s the business “chemistry”?– AND how effective are your planning and doing (action) skills? “Team chemistry” wins in sports (Just re-live World Series Game 6 a few days ago), but it also –like people and task organizing skills– wins in business.

There are of course, entire books, courses, and training programs devoted to OD (Organizational Development), so don’t expect a 700-word crash course here, but you can expect to have your cage rattled. After all, who else is going to risk being in your face and telling you to get your act together better than you have been? Right. Read on.

Now, most of what I do is write, design, create, sell, email, meet, and talk on the phone, so I’m not exactly the world’s most organized guy, but –thanks to Kathy– most all of the organizational chores associated with running a business are taken care of by her capable hands and organized brain. She actually excels at it. (Thank heaven!)

So one important rule of thumb is that if organization skills escape you, or you don’t want to justify the time it takes to sort out, prioritize, plan, and execute tasks, find someone you can trust and rely on (almost always, by the way, a spouse, because no one else really shares your values) to do the scheduling, paperwork, computer tasks, etc.

And since you probably have two thumbs, another important rule is to give up one hour every Monday to meet with your organization person or team to review progress and problems, and get the ducks in a row. (Monday, because issues can be dealt with during the week; issues raised on Thursday or Friday never get done). 

I read somewhere that a famous sales guru I’ve always admired, made a dumb statement. He said It’s not time you need to manage; it’s your attitude. I understand the intent, but in reality, all entrepreneurs, by definition, have a positive attitude. Managing time is the challenge because we have only a limited amount of it available.

Not to belabor the point, but there are just so many seconds in a minute, so many minutes in an hour, so many hours in a day, so many days in a week, so many weeks in a month, so many months in a year . . . and just so many years in a lifetime, assuming you’re not from outer space just because you might act it! (Sorry, couldn’t resist.) 

There are at least 3 zillion magic formulas for managing your emails. If you limit phone call message returns from 11:30am until noon, and from 4:30pm until 5pm, you will be more productive. People do not want to talk too much when they’re thinking about lunch or heading home.

When you make to-do lists, date them and chunk them up into small parts of big tasks. Prioritize item urgency. Cross the done deeds off with a highlighter so you can look back to see what was accomplished. If you really must use other than pen and pad because you are laptop or handheld-addicted, it’s not great, but better than nothing.

In short, experiment, but do whatever works best for you. Whatever you do– don’t ignore or avoid focusing on the getting-ready-to-act parts of your business before you charge headlong into them. Not being organized is a common entrepreneurial ailment that can crush a venture before it ever gets off the ground. Ready? Set? Go!

                                                                                               

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Nov 03 2011

BIZ ALPHABET SERIES…”N”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

“N”…NAME,

                            

NEARSIGHTEDNESS,

                             

NEGOTIATIONS,

                          

AND NEIGHBORSHIP

 

                                        

Well, there you go. Stumped for the first time about which topic to focus on, so if it’s okay with you, we’ll explore a little of each, and hope to hit on a button or two that piques your interest.

                                  

Q.  

What’s in a name? 

A. 

For an entrepreneur, practically everything that’s needed to get off on the right foot because the name explains the business… or practically nothing because the name is so whimsical or ill-thought-out that it takes an army of interpreters to clarify what the new venture is all about. Word differences make a difference.
 
I’m not discounting exceptions. I mean, who knew that some genius would come up with “Nike” and turn it into a household name? But the issue goes much deeper than the one in probably a trillion (good number these days, eh?) names that say nothing about the product or service and that succeeds in spite of itself.
 
The strength or weakness of a business name in communicating the nature of the business, and hopefully the unique strength of it as well, speaks volumes about the innovative business savvy and creative spirit of the founder. And in many cases, this impression translates directly into sales.

                                 

RECOMMENDATION: When you think you’ve come up with the world’s greatest business, product, or service name, odds are it’s not. Bite the bullet: go to an expert in creative marketing and branding. Pay what you’ll likely think is an obscene amount and let that person or team tweak your creation or come up with a better one. Then test it!

                                               

Q. 

Nearsightedness? What’s that all about? 

A.

Looking at things too closely. Attention to detail is one thing, analyzing issues to death is quite another. It’s what paralyzes government agencies and mega-corporations and prevents risk-taking which prevents growth opportunities and discourages innovation.
 
This (business nearsightedness) is an especially destructive path when it takes attention away from the present to delve into the mysterious and unchangeable “who-did-what-to-whom” past. Dwelling on what’s over and done wastes time, energy and money. Worrying about the future which hasn’t yet come (and may never) is just as bad.

                                

RECOMMENDATION: If you can’t see what’s going on right in front of your face every hour of your workday, get your eyes examined. If new or upgraded glasses don’t help, get your head examined. Choosing for your mind to drift too often or too far into the history books or the Twilight Zone doesn’t serve to get the job at hand done, or done right.

                                                    

Q.

Negotiations? Every situation is different, sooo?

A.

Yes, every situation is indeed different. And there’s never any telling what to expect from someone on the other side of the desk or table. So, Rule One, is get up from behind the desk and sit without furniture barriers between you (clipboards work wonders in these settings). With a table, sit on the same side.
 
If you’re in someone else’s territory, simply ask if the person(s) would mind sitting away from desk interruptions, and be able to use the couch or the chairs with nothing between them or a small table (or a restaurant, or golf course). The trick is to not get yourself locked into a physical setting that puts you on edge or at a disadvantage.

                                          

 RECOMMENDATION: Be yourself. If someone “buys” you when you’re trying to be someone you’re not, you will be expected to deliver what the someone you’re not is imagined to be capable of. Think on that one for a minute.

                                     

Q.

What’s “Neighborship”? Sounds unbusinesslike, like something from Mr. Rogers or Sesame Street.

A.

One answer is that both Mr. Rogers and Sesame Street have taught millions of people better entrepreneur lessons than Harvard Graduate School of Business has ever even come close to, but that we tend to forget a lot of the values communicated in our younger days. The best answer is to click here for a dedicated link to the subject.

                                       

RECOMMENDATION: Tune in here tomorrow for “O” — Happy Trails!

                                                                              
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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

No responses yet

Nov 01 2011

BIZ ALPHABET SERIES…”L”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “L”…LEADERSHIP

 

So much has been written on this subject, here and elsewhere (and no where as meaningfully, in my opinion , as Rudy Giuliani’s book, LEADERSHIP), yet it cannot be ignored here as the “L” topic. Without it, there is no business –yours or anyone’s. With it, even when it’s as pathetic as that which we see (and don’t see) from the White House, there’s always at least a remote chance of success hovering above the clouds of follower discontent.

The problem we face as entrepreneurs and small business owners and managers is that –unlike some careers in science, accounting, programming, and assembly line manufacturing– small business startup and development success is determined as much by effective leadership as by the central ideas, products, and services represented.

And leadership doesn’t spill out of a cereal box, a webinar, an MBA program, Fortune magazine, or a fortune cookie. Leadership comes from inside you. It is, more than anything, an attitude. It is responsiveness. It is a show of good faith and respect for others. It is having exceptional communication and motivational skills.

But–above all elseit is having a personal foundation cornerstoned by authenticity, integrity, and trust. The closest thing to spontaneous rise-to-the-occasion leadership comes from the military when opportunities to plan and prepare may not always exist. It is otherwise a role most of us grow into of necessity and develop accidentally.

I’ve worked with and written about leaders being most effective when they pull instead of push, when they solicit input instead of quash it, when they reward failures for the effort and inspire others to top performance rather than berate others for failures and constantly prod to produce productivity.

Truly effective leaders are truly transparent in both words and deeds.

                                        

Having a “take charge” attitude is a great asset for leadership when it’s exercised quietly, but having a take charge behavior –acting out internal convictions often results in a non-productive fearsome or obnoxious reputation that diminishes responsiveness and commitment by others. Instead, challenge others to take risks.

It’s a thin line, leadership. And walking the walk counts for substance and achievement. Talking the talk is for shallow minds and empty suits. Your business counts for something important to you. Working at continuous improvement of your leadership skills will move that “something Important” closer to reality.

And you have that new opportunity to be the best leader you can be for your business every hour of every day. Look for ways to measure how you’re coming across to others. Practice what you preach. Ask for feedback, Encourage innovative thinking (taking creative ideas all the way to implementation). Reward with praise.

Be sincere. Be honest. Be an example, Be the leadership you seek to inspire. Watch your business grow.

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Hal@Businessworks.US

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

No responses yet

Oct 30 2011

BIZ ALPHABET SERIES…”J”

 “J”…JUSTICE

 

The name of my youngest granddaughter’s favorite store and brand of clothing she can’t do without. Doled out daily by Judge Joe and Judge Judy (“WANT JUSTICE? www.JudgeJudy.com” is the TV screen message). It keeps The Lady Of’s scale balanced (an important thing in the face of such a mentally UNbalanced community as lawyers). We see the rich and privileged sidestep it, and the oppressed often get less of it.  

~ ~ ~

                                                                

In small business, justice is a slippery bar of soap. To most business owners and managers, justice is a less embracing concept than the 30 million of us would like. This is true primarily because UNjust decisions, taxes, regulations, and burdens of every description originate with and are doled out by government control-freaks.

Rising from the muck of federal and state political septic systems,those we ineptly seem to elect to office, quickly demonstrate that after speech-making and hand-shaking are done, just enough brain power remains to justify pre-occupation with getting re-elected, instead of with leadership over that which they’ve been chosen to govern.

Should we expect more? Not from those presently in office. From the White House on down, how can business owners and managers have hope where there’s no trust? How can there be trust where there’s no (zero) business experience or respect for entrepreneurial spirit and free market competition? But down the road? That’s your call!

What justice is there when a consultant and business owner sign a contract guaranteeing $500,000, in fees spread over three consecutive years of delivering mutually-agree-to deliverables, ends up with nothing (after making good on what’s promised to the client’s satisfaction)… because government strips the client bare with huge fines for following faulty government regulations? That’s called “Lose-Lose.”

Oh, contest it? A $15,000 legal fee escalated to $35,000 produces a favorable ruling for the consultant to be paid $60,000 because an intimidating, manipulative lawyer (there’s some other kind?) pushed the unsuspecting consultant into categorizing the contract as a “may” pay deal rather than a “will” pay one.

Well, $60,000 doesn’t even cover expenses, but, hey, it’s better than nothing, right? Wrong. Because to get a judgtement for the $60,000 means going to a different state and starting over with a new $40,000-fee law firm. Do the math. [Yes, this example is fictionalized to make a point, but it’s one that’s based on true events].

The message here is that justice is what you make of it for yourself by paying close(r) attention to everyday issues, by using inordinate care in those you choose to do business with, and –like those in the building trades– by always getting paid enough (typically one-third) up front to cover expenses (materials).

When the market is strong, construction guys rarely lose their businesses. After the one-third up front, they charge the second third halfway through the job (to cover salaries) and the last third on completion with satisfaction (to cover profit). Many top B to B services and creative service providers use the same formula.

When markets are NOT strong (which, since 2008, we all know all about), the exercising of increased attentiveness and due diligence before contracting outside services or purchasing from new suppliers is not just sound advice. It’s the way of capturing that often-elusive ingredient that will keep your scale of justice balanced.

Bottom line: Justice is rarely served in business by those outside of business. If you want that to change so you can spend more energy with your business and less with your stress, do something about it. November 6, 2012.

                                         

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Oct 18 2011

BIZ ALPHABET SERIES…”E”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “E”…ENERGY

                           

When you check out this blog’s timeless small business input archives with search window keywords, you’ll find a wealth of useful information and creative ideas for boosting sales, the economy, entrepreneurship, employee motivation and productivity, stress and time management, communication skills,  marketing and branding results and customer service, but not a whole lot of attention on the critical business success ingredient of ENERGY, so here goes:

~~~~~~~

                                                           

ENERGY is mental and emotional

as well as physical.

It is easily spent and

 sometimes hard to muster.

                                                             

Many of the dynamics and characteristics of energy apply equally to non-human energy sources and resources, but — here, we’re talking about your life in small business. So if you came here expecting some kind of eco-freak dissertation on Mr. Gore’s award-winning global warming hoax, you can delete and surf on!

Small business and professional practices demand never-ending energy management and infusion. So most small business owners and managers and professional practice principals are forever searching for new sources. “Where do you get it?” I’m often asked.

Well, it makes sense to “be,” as Thoreau once urged, “forever on the alert.” Small business energy. It’s not like it comes from cultivating some underground mine, or panning a streambed for nuggets, or plugging yourself into an outlet (yet!), and none of us want to play around with keys and kites in lightning storms. So, where do you get it?

Small business energy is extracted daily from passion for making your small business idea succeed. You don’t suck it out with a turkey baster or hypodermic needle. You simply direct your mind to reach inside of you and pull it up to the surface, or the front burner as some would say. Or let it just sit there and create mold.

Of course it can be stimulated by “outside” people, events, and circumstances, but it is born and raised inside your self (separated into two words on purpose). The secret is to recognize it, accept it, and nurture it. Hey, that’s great, you may say, but what’s the how-to part? What are the steps to make it work?

Sorry to have to be the messenger, but the only magic formula I’ve ever seen in many years of entrepreneuring work and writing and startups and coaching always comes back to the same reality ingredients: 

  • Exercise regularly  

  • Eat nutritiously

  • Sleep enough

  • Moderation in both eating and drinking

  • No smoking or drugs

  • Listen hard and talk little (take notes)

  • Love your family

  • Respect everyone you come in contact with every day

  • Pray

Small business energy, an life energy of course as well –in fact ANY kind of energy– doesn’t happen or get channeled just because we wish for it. It’s all about nurturing your resources, constantly adjusting your attitude, and recognizing that every day and every night is a new opportunity to do the best that you can do.

Start with the next 86,400 seconds!

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

One response so far

Oct 16 2011

BIZ ALPHABET SERIES…”C”

Welcome to the world’s first

BIZ ALPHABET SERIES of blog posts

 

“C”…

                                

CUSTOMERS/CONSUMERS

 

                      

CUSTOMERS and CONSUMERS. These are sometimes, but not always, one in the same.

You buy a can of beans; you cook and eat the beans; you are both the customer and the consumer. But, If I am 6-years-old and badger you to buy me Chocolate Tsunami Cookies because “They Make Waves When Dunked in Milk,” and you buy them and I eat them — then you are the customer and I am the consumer.

In that situation, we are very different people indeed, but the bottom line to the Chocolate Tsunami Cookie Company marketing people is that I, the consumer, have influenced your customer purchase.

The monster corporations out there have monster R&D departments bursting at the seams with monster (3, 6, 9, and 12-month long)  research projects, and are busily preparing monster evaluations, assessments, analyses, executive summaries, and follow-up surveys and studies to support the research findings.

Many of these undertakings are aimed at identifying (in the case of the Chocolate Tsunami brand) which 6-year-olds in which towns are watching which TV shows, and who are most likely to influence their parents (or the most lenient or susceptable parent) to purchase the cookie brand on the next shopping trip.

Oh, and do they have the parent’s email address?

                                                        

Small business owners know better

than to waste such time and expense.

                                                                   

They make the cookies, sell the cookies, gather feedback from some kids and parents, adjust the manufacturing (or pricing, packaging, promotion) and sell them again. All the while the monsters have no product. They are still doing statistical analysis of adolescent sugar intake.

But too often small business owners direct their marketing messages to the buying customers when actual purchase decisions are being made by the ultimate consumers and/or other influencers. [Women, for example, purchase more wine, but men are almost always the ones who specify what type and brand to buy.]

Small business owners often overlook that different messages need to be directed to different market targets. Parents buying cookies that they are pleaded with to get by their children may require a bit more rationality attached to the emotional appeal that’s focused on persuading the children.

“Making Waves When Dunked in Milk” may be a cute line for something named Chocolate Tsunami Cookies. It could probably attract attention and create interest for any age.

While a child may, however, simply buy into the slogan– Mom or Dad need to know that the chocolate and flour used are organic, or that every purchase comes with free quart of milk or roll of paper towels . . . or that they will be the talk of the neighborhood because their kids are the only ones who can’t “make waves.” 

The bottom line is that by focusing marketing efforts on customers alone risks losing potential business that’s generated by ultimate consumers.

Using the same message in the same ways doesn’t do it. 

KEEP your branding theme and slogan, but address different interests with different language in different media whenever your customers and consumers are different in age or attitude or responsibility or capability.

                                                      

A handicapped senior may have primary concerns about the safety and ease of use for a stair-lift, while the family making the arrangements may be more focused on price, insurance coverage, and service warranty. The best way to cover all your bases is to ask customers and consumers questions, and keep asking. And Listening!

                                             

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone

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Oct 10 2011

“Business As Usual” Spells Failure

If you’re not rattling cages,

                              

reserve your business

                        

headstone now!

                          

                 ~ ~ ~                  

                                          

C’mon, Hal, the Halloween season gettin’ to you?

Waiting with tricks instead of treats?

Not me. I rattle cages.

 

But what about you? Are you depending on others to scare up some new business? Maybe you’ve seen too many stun-gunned tongues (say that five times fast!) and zombie axe murderers on late night TV? Too many ghoulish retail displays? Maybe you almost died?

If every chainsaw you see reminds you of a massacre, maybe you’re running on (or from?) fear? No? Well if you’re not shaking up your business every week, it may be that you’re running on ambivalence and, in turn, leading the county coroner to your business doorstep.

Investing in the status quo with your business is a no-action action that –depending on how secure your finances are– will either provoke a knife plunge into the heart of your enterprise or cause business death by potato peeler. If 2015 means continued business life, it must also mean continuing dramatic action at every level.

If it ain’t broke, fix it anyway.

                                                              

Stop being afraid of stirring up the competition. The most successful retail businesses are those located in the same geographical areas as their competitors. Competition stimulates consume traffic. Your website’s not up to snuff? Bite the bullet; get some cash out from under the mattress, and pay a professional to polish up your act!

Can’t afford the advertising you want? Stop advertising. Go to (free) Twitter and Facebook and LinkedIn instead. Start doing (free) public relations instead — newsworthy news releases, captioned newsworthy photos, special events (e.g., charity-based, combined with other businesses, educational programs).

Are your employees, suppliers, referrers, investors, community supporters challenged enough? Are you putting out strong motivational incentives to get the (free) word-of-mouth going? Are you running contests that provoke fun and prompt action? (Hint: No need for elaborate or expensive prizes if enough imagination is exercised).

Shake it up!

                                                           

Have you given presentations at local colleges, high schools, community centers, and then promoted them and followed up with news releases and unusual photos? Have you compiled a media “hit list” of appropriate editors and writers and publishers who would have a natural interest in your business and business pursuits?

Do you have an “elevator speech”? Do you carry business cards and a notepad with you at all times? Do you ask questions 20% of the time and listen to answers (and jot them in your notebook) 80% of the time? Have you collected email addresses everyplace you go? Are you using them to send worthwhile info out?

“Business As Usual” means inactivity, nothing changing, no excitement, no hustle. It will take you straight to the business burial grounds up in the sky (or somewhere?) and you might want to stop off at your lawyer and accountants’ offices on the way to fill out bankruptcy papers. This economy has no mercy.

If you’ve got guts and gumption, nurture them. Stimulate them. Ignite them. Explode them. Make them work for you.

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Oct 04 2011

PUSHING CREATIVITY

Success seldom surfaces

                                         

when creative service

                               

providers are squashed

                       

. . . or does it? 

 

 

Show me a writer or designer who thrives on being torturously pushed and prodded to stressful deadlines, and I’ll show you someone who is likely to be a do-nothing PR agent or brain-dead news media person, but don’t expect to find great advertisers, marketers or creative service people thrive in angst-ridden  pandemonium.

With rare exception, creative development work that’s “rushed” breeds mediocrity (and costs more, which makes the engager a double loser!). Truly remarkable talent, it is said by many, is born of free spirit, and ample time.

Do I know exceptions? Plenty. But exceptional creativity is the product of unconstrained imagination and self-discipline. The exceptions I know –ah, including myself (!)– coulda/shoulda/woulda produced more outstanding creations if they’d (we’d) not been pushed, prodded, intimidated, threatened, and time-pressured.

My best writing has surfaced during both

great duress and great relaxation. So

maybe the rule is an exception?

                                                           

My national boo0k award effort was done at my leisure. Its underperforming predecessor took two years under pressing deadlines. My worst book was written under crushing due dates. My best book –now almost ready to market– was ten years on the drawing board. My best award-winning jingle was done in one all-nighter.

My worst ad campaign took six months to research and justify and another six months to finalize and launch. My national award-winning, record-sales marketing program took three months start to finish. I have a future award-winning children’s book series ready to launch after 40 years in hiding.

And only heaven knows how many hundreds of new business startups have benefited by my rushing attacks on their website content, news releases, packaging, media positioning, and strategic planning. Yet the most successful, sales-productive efforts I have made have come only with major investments of time.

The trouble is that upstart business owners want what they want when they want it and time is not a worthy commodity to offer when they’re sitting on a hot idea and investor dollars.

Neither patience nor perfectionism has ever been a trait of entrepreneurs.

Neither has analysis, which is typically the province of corporate muckity-mucks

                                                           

Okay, so knocking this subject all over doesn’t settle the issue of business time pressures and the creative product. That, however, is the issue. Pushing and prodding and time-pressuring creative people may not always produce the best or most productive work, but it gets the job done.

Depending on circumstances and the marketplace and the economy (and who can depend on the economy?), a judgement must be made about whether you want to win awards or customers. Without a lot of room for awards on the walls of a crushing economy, the bottom line should be to insist on results, not pretty words and pictures.

Design awards only produce sales for designers. Copywriting awards only produce sales for copywriters. You can stop paying for your creative service providers to get more sales by putting some heat on their abilities to perform for you, the client.

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Sep 20 2011

Rotten Writing?

Books, billboards, news

 

releases, website content, 

 

magazines and magazine

  

articles, posters and

 

displays, newspaper

 

 columns, surveys, signs,

 

 postcards, brochures, 

 

commercials, promotional

 

 emails, direct mail, photo

 

captions, jingles, branding

 

themelines, package labels,

  

training curricula, promo

 

literature and exhibit

 

 materials, webinars, sales

 

presentations, seminars 

  

lyrics, booklets, speeches,

 

 ebooks, blog posts, scripts

 

  business plans, marketing 

 

 strategies, love letters,  

  

manuals, greeting cards,

 

and matchbook covers

  

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy, and serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch than their big business counterparts who are obsessed with analyzing with what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale.

They respect and appreciate the value of expertise.

 

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short and sweet, and short and sweet sells.

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words that has a beginning, middle, and ending . . . and is persuasive. And in direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression. The writing you have now? Does it work as hard as you do?

 

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Sep 19 2011

MOLD

Do you fit it,

 

 

grow it, break it,

 

 

or live with it?

 

 

 

I know how much you’ve been wanting for some intellect rising on this complex subject matter, so, okay, here it is. After reading this post, may you never again need to deal with mold in your career! This is my take on the subject:

 

If you “FIT the mold,”

. . . you probably work for big corporation and you’re happy as a pig in mud with your weekends, vacation, personal and sick days, benefit plans, and your acquired ability to analyze things to death while you cover your butt with one hand, and climb the internal political ladder with the other.

You also don’t like your your $50 tie, $100 white shirt, or your pay, but hey, who does?

You’re no doubt fed up with commuting costs too, but keep a lid on that complaint because fitting the mold also assures you of lunch hours, coffee breaks, holidays off, your own cubicle — maybe even a corner office if you’re a hot-shot — and you don’t want to sound too ungrateful with such long lines at the unemployment office.

 

If you “GROW mold,”

. . . it’s because you’re ambivalent, lethargic, basically lazy, and skilled at staying under the radar on the job. The last time you were innovative was when you helped the neighbor’s kids set up a lemonade stand in the driveway. Other than that, you’ve never had to think for yourself.

Your most complicated decisions have typically been whether or not to deal yourself another hand of solitaire. At least 3 people in your family have benefited from your counseling about how to qualify for welfare and food stamps. You work for the government.

 

If you “BREAK the mold,”

. . . Congratulations! You’re an entrepreneur. Here are a couple of links that will shed some light on your bizzare behaviors. You don’t buy lottery tickets, take long vacations, bet the farm,  or head off to AC, Las Vegas or Mohegan Sun with your paycheck every month — because you take only reasonable risks.

You have a big ego, but don’t expend a lot of energy struttin’ your stuff because your msission in life is to make your business idea successful. You grew up in or around a family business, hated school, resented authority, sold something door-to-door, and you are free-wheeling but practical.

Your neighbor’s father, who worked for the government for 35 years, once helped you set up a lemonade stand in the driveway.

 

If you “LIVE WITH mold,”

. . . you are a more-tolerent-than-is-good-for-you business manager or partner who knows your boss needs a swift kick in that place that corporate guys always cover. You know a shakeup is inevitable, but don’t like to make waves, and probably feel beholden to your boss or partner for taking you in when times were (like today?) less than promising.

Oh well, there are always mold removal services . . . probably a useful awareness for November 6, 2012.

 

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

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