You already know this, but

perhaps you’ve forgotten:

  You and your business are

here on Earth to make a

d  i  f  f  e  r  e  n  c  e  !

Does that mean you need to revamp your food business to offer only organic produce, fruits, meats and poultry? No. You may want to consider a direction like that for business reasons, but making a difference for others is not a pursuit that –unlike government bills and riders– has restrictions attached.

Making a difference with your business doesn’t mean you must suddenly be a better Boy Scout or Girl Scout. It does mean holding to a higher integrity, and offering goods and services that don’t inherently harm people. Cigarettes come to mind. Oh, and don’t rationalize with raves about all the tobacco industry jobs and good deeds.

That’s a big business/government style-defense. Drive responsibly, say the alcoholic beverage companies. We grow forests, say the paper mills and logging companies that strip mountainsides bare of trees. You can add your own examples here. Hypocrisy has become a mainstay of corporate marketing, PR, and government control.

You can’t make a difference on Earth

by being two-faced.

(Politicians take note.)

And —TICK-TOCK-TICK-TOCK-TICK-TOCK-TICK— time marches on, so the amount of time you have to improve the business and personal lives of those around you and those who come after you are perhaps a whole lot less than you might have imagined (or maybe never thought about!) when you rolled out of bed this morning.

Bottom line: The time to act is NOW!

Start thinking about your legacy as you’re reading this, and take just one step in the direction of putting those thoughts to work by the time you walk away from your keyboard. Carpe Momento!

Recommended guiding words:

The old hit song lyrics from Seals & Crofts —

We may never pass this way again.

“There’s no time like the present,” my father always said. “Time and tide wait for no man,” my mother always said. “DO IT” says Nike. Now, entrepreneurs seem to know this instinctively, but they also seem to limit their hurries to business deals instead of to their own internal missions. Those little voices that point to reality.

What speaks to your ears from inside your gut? It may be different than the words that come from your brain. Words from the brain can be easily over-thought, manipulative, too rational, too unemotional, too logical — the stuff that corporate and government analysis paralysis is made of — What comes from your gut has no limits.

So maybe your gut instinct to meet your down-deep-inside legacy goals isn’t finding a platform in your business pursuits? Then set up something separate to make it happen. A new division, revenue stream, referral channel, product or service line extension . . . something that addresses your true life purposes.

Running a successful business is problematical enough; why saddle yourself with yet another entity? Because if the business isn’t satisfying your inner needs to, for example, help needy people and organizations, a nonprofit charitable or educational family foundation might. What’s the worst possibility?

You start a foundation and can’t make the time to run it? Find someone who believes in your purpose to step in, and you simply provide the guiding light. You start a foundation and the goals or mission become obsolete? Redefine them. You’ve already re-invented yourself and your business at least ten times over. Well?

# # #

Hal@Businessworks.US   931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Insensitive Leadership  

Breeds Lethargic Followers

Few behaviors undermine a small business owner’s authority quicker than a corporate micromanage attitude. When you hire people to do a job, explain what needs to be done by when, and what you’ve learned to be the best way to do it, then leave them alone. Visit them and talk with them and respect their input. 

Resist the temptation to physically and mentally hover over those who work with and for you.

Stop asking dumb questions in order to feel reassured that things are going right.

The more you keep checking on the obvious (“Did you brush your teeth today?”), the more insulting your reputation becomes

. . . and the less that people will respond when important issues arise . . . the less motivated and innovative they’ll become.

. . . people who are not challenged to be innovative are not motivated, and will often head for greener pastures. Those who remain are either ambivalent, desperate, or just plain lazy: the makings of a great team, huh? 

If you hired the right people to start with, help out when asked, but otherwise leave them to work on their own. The world won’t end because a new hire doesn’t do the assigned tasks exactly the same way you would do them. In fact, odds are that if you leave them to their own devices, they may come up with an even better way to handle things.

The more people you engage, the more willing you must be to let go. Letting go, in all of its applications, may be life’s hardest task. But it doesn’t have to be hard. You can choose for it to be easy. With a new hire, that means setting the stage carefully before you put the spotlights on and open the curtain.

Employee handbooks that outline expectations, job responsibilities, mission and vision statements help get people properly oriented. Policy manuals that spell out your rules and regulations, benefit programs, etc. help keep people properly oriented.

So that brings us back to the hiring process.

And don’t feel bad about screwing up.

No boss ever gets this right the first time.

All the HR training, resources, and psycho and statistical analysis in the world cannot replace the trial and error process that produces experienced instinct and personal judgement. Sombody “fits” or doesn’t. Ask your grandfather about square pegs in round holes.

When you end up with good people, keep them good by not “riding” them, by not “getting on their cases,” by not “bugging” them with your pet peeves; they are your pet peeves, and who cares? I recently heard a small business owner ask an employee if he remembered to close the safety latch on a tool he’s worked with daily for ten years.

You can bet the boss won’t be getting any great new innovative ideas from that employee, or probably any other.

If you feel the need to assume, assume that you don’t have all the answers, assume that you have competent employees and assume they have better solutions than you — you who are in the forest with the lawyer and accountant and customers and vendors and partners and lenders and investors — you who may not see the trees.

How to make the most of motivational dynamics? Ask. Listen. Take notes. Request feedback. Encourage experimentation. Reward efforts as well as results. Create an open discussion environment and free-flowing exchange of information.

Use small frequent rewards according to need (not yours, theirs. See Maslow’s Hirearchy of Needs). Oh, and remember to brush your teeth.

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

How to run a business

while your way of life

is under attack . . .

It’s no secret. Unless you’ve been away visiting friends and family on Jupiter, there’s no way you could not be aware of the increasingly rapid emergence of America’s Socialistic policies.

There is no way you could not be aware of the union-spawned turmoil government has predictably forced upon a scared, angry, disenfranchised, and economically fragile general public.

Doubtful? Just look around you. Go sit in a crowded place and just watch. See the faces filled with looks of worry, dispair, anguish, frustration, wrinkled brows, downturned mouths, sad eyes, slumped shoulders. Listen to the moans and groans and nervous laughter. 

Our way of life is under attack.

Our sense of patriotism and morals, the faith we’ve always had in ourselves and the small businesses and professional practices we own and manage is being undermined daily by our own government and so-called leaders.

We have a White House and Senate tilted so heavily to the left that there is no more balance in American lives. There is no longer room for God? Parental respect? Small business as a way of life?

So how do we get past present union and government attempts to disrupt and destroy small business?

It’s shape-up or ship-out time!

Assess where you are. Be honest with yourself as to how you evaluate and measure your buiness progress and losses. Decide how to make the best use of what you have. (You’ve already been doing this or you wouldn’t be alive right now, so keep at it, and accelerate your efforts.)

THINK IN DIFFERENT BOXES!

Continue to NOT trust the government we’ve been saddled with. It hasn’t proven itself worthy of being trusted.

In other words, even though WE all know that small business creation of new jobs is the only answer to turning the economy — don’t create new jobs! Why? Why create new jobs simply to turn around and be penalized for it?

That government/union olive branch you reach to accept will be followed by a slashing machete.

Promises of immediate help are two-faced. They are laced with quiet admissions that long-term financial punishment is inevitable.

Sure, go ahead. Create new jobs now and get lower taxes and some make-believe incentives for doing that now. Then what? Feel that stab wound in your back? Next year or the year after (the identical dynamics of Obamacare), the great new jobs you created will come back in spades into your wallet with make-up-the-difference tax increases (plus!) and even more intrusive regulations.

What else is there to do? Remember November 6, 2012.  

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  Open Minds Open Doors 

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  Make today a GREAT day for someone! 

Marketing, advertising,

PR and sales

industry-specific 

experience?

Worthless.

An Opinion 

SALES

Give me a guy who can sell ketchup, propane, decorative plants, dental insurance, or rubberbands any day over a techie geek to sell your iPads, TVs, Wii programs, or Kindles. Geeks sell geeks. Sales pros sell people. Why think small when your opportunities are big? The geek market is small. Find people who are experts at serving customers, and teach them product/service knowledge.

Looking for an exceptional salesperson for your new snack products? Stop looking in the snack product industry. Find someone who sells railroad cars full of dorm furniture to universities. Surgical supplies? Get your search engine out of the med school dropout arena and find a classy cosmetics presenter with a sparkling, eager-to-learn  personality.

Oh, and remember that great salespeople don’t make great sales managers. Only great managers make great sales managers.

PR

Find a freelance writer who has some psychology background and who can write some slam-bang persuasive headlines and sentences for all kinds of products and services– someone who is tenacious in follow-up efforts. Forget about established, specialist PR firms and groups who tend to be more interested in their names than yours. 

The public relations field is a breeding ground for con artists. I’ve seen top PR firms charge $25,000 a month and produce zero. If they can’t make what you have to sell be exciting, you lose. If they can’t follow up fanatically to get writers, reporters, editors, producers, and publishers pouncing on your story, you lose. You can teach someone with diverse quality PR experience about your industry media. 

ADVERTISING

Skip right over any provider who claims expertise in your field, unless you’re willing to spend lots of money to make no impact. Hospital advertising is a great example. It’s pathetic. Does “Excellent People” and “We Care” float your boat? Hospitals and banks are the perfect examples of advertising waste.

Get a person or small team on board who want to help you make a difference, who know how to ignite and cultivate creative thinking applications that get results. Just because something looks nice and is clever or informative doesn’t mean that it works. It may only mean that the agency is seeking to win a design award.

Don’t settle. Do your homework and due diligence. Then teach her/him/them about your business and industry.

MARKETING

Not “marketing” like healthcare people think: physician office visits with armsful of popcorn, candy, 6-foot subs, sports and concert tickets. That’s called payola, as in bring ’em gifts and they’ll prescribe or recommend or buy your products. It’s also called bribery, and it borders on STARK Law and other ethical violation issues. 

And not marketing like Fortune 500 companies hellbent on analysis paralysis before even considering a potential packaging design, pricing structure, promotional flyer, merchandising gimmick or ad headline. Part of why big companies have too much at stake to be entrepreneurial has to do with the astronomically wasted expenses involved in frivolous product and service development and meaningless market research.

You don’t need an army of “experienced (Fill in any specialty here) marketing pros.” You need a person or small team who have a proven track-record for producing results in a variety of fields. Diversity, flexibility, and common sense abilities to work with an Objective/Strategy/Tactics framework in all types of media are what count more than “industry-specific.”

P.S. Beware “Social Media Marketing Experts” who don’t understand marketing. There are plenty of them. 

THE KEY

It’s easy to teach experienced marketing/advertising/sales/PR people what they need to know about your product or service to most effectively represent it. But it’s nearly impossible to teach industry and professional practice-specific experienced people how to market, advertise, publicize and sell.

Specialization Closes Minds 

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

America’s

“Childish” President

is Using America’s

30 Million

Small Business Owners to 

Play Politics Instead of

Fix the Economy 

Okay, so just a couple of hours after this post was written, the man has backed down from his one-upmanship scheduling of his “Jobs Speech” and will instead deliver it the following night. While I’d like to think my post and others had some impact, truth is that Mr. O realized a bigger better political advantage to moving his appointed time out from under the GOP Debate.

The bottom line is nothing else in this post changes: Don’t expect anything new, and don’t expect jobs to come begging for employees. You can be certain more taxes are on the way to fund the man’s extremist plans to spread the wealth . . . and now, of course, to spread the fantasy jobs!

~~~~~~~~

Mr. O has suddenly scheduled what will inevitably be great oratory on our catastrophic quagmire of an economy –that he has compounded at every turn and hasn’t been able to do a single constructive thing about since 2008 — for 8PM, Sept. 7th.

He takes a childish posture in setting his stage at precisely the same time as the long-planned GOP Presidential Candidate’s debate . . . and then he says the responses to his one-upmanship are “childish.”

Talk about the pot calling the kettle black?

~~~~~~~~

Why should we small business owners and entrepreneurs and managers care?

First, because business owners want to hear how other Presidential candidates plan to fix the economy that Mr. Obama has failed to fix.  

Second, because it’s been proven ad nauseam and reinforced by every economist worth her or his salt that the only road to economic recovery is for government to WHOLEHEARTEDLY support and encourage new business job development by entrepreneurs.

~~~~~~~~

The White House knows this and has intentionally ignored thousands of opportunities to initiate tax incentives for new business job creation and tax incentives for new business innovation (leading to job creation). So, why now? November 6, 2012 is right around the corner. Why a Sept. 7th 8pm speech? Because politics beats reality.

No need to be a brain surgeon to understand this. Any small business owner or legitimately unemployed person gets the reality of it. Why doesn’t the White House? This hyped up speech will –I guarantee– be about nothing realistic. The opportunity for that has already come and gone more times than the EverReady Rabbit! 

Mr. O will pay token attention to small business, but never reach out a true helping hand. He will bury nice-sounding words in meaningless rhetoric. And therein lies the problem:

America needs jobs. New small business provides virtually all new jobs. America’s 30 million small business owners do not trust Mr. Obama. Period.

Why should anyone capable ofr creating new jobs create new jobs because of promises from a man who has a long track-record of not keeping promises? I create 50 new jobs because the government assures me of new job salary rebates or some other fantasyland benefit. The promise collapses. I am stuck with 50 people I can’t afford.

~~~~~~~~

The Issue Is TRUST.

This White House has failed to earn the trust of small business over and over and over again.

Without trust, there can be no relationship.

There can be no deal.

There can be no forward movement.

There can be no salvaging The Great Obama Depression.

There can be no economic recovery.

There can, and undoubtedly will be a lot of talk and a lot of smiles and a lot of handshakes and reassuring references and pats on the back. But –mark my words– it will all be for show. This is simply one more campaign op! Surely the Republican Debate will crank out more business-friendly job creation proposals.

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

 Your Advisory Board

includes a lawyer, 

an accountant, your

rich uncle, and

your pastor?

Nope.

Well maybe one or two of those types do actually hold court with you once a quarter or twice a year and offer trusted advice and opinions about where your enterprise appears to be headed . . . and maybe you listen, and maybe you don’t. And maybe they’re helpful. And maybe they’re not.

After all, typically, they’re not paid. And you do remember that someone once told you you get what you pay for? Ah, but a good advisory board is usually made up of people who have a physical or emotional investment in seeing you succeed. And that trumps paying a fee for services. 

No compensation? Well, maybe some coffee and donuts — or fruit, cheese, and crackers, depending on your level of health-nuttiness. Wow! So now you’ll read a little further?

Advisory Boards, generally, are a good thing for most small business ventures because –when they include a small group of diverse, talented people who like and care about you– they can shed light on your darkness and provide enough reassurance or guidance to afford you to step back and observe your brainchild firsthand.

Advisory Boards provide a sense of reality you might not otherwise solicit or be exposed to.”

Okay, you’ve got all that. And it either sparks an idea, or it just lays there flat on its back, rolling its eyes at you! Well, here’s a definite sparkler:

Start a Rotating Teenage Advisory Board.

Huh? Why? Why not? When did you last waltz a thirteen-year-old boy or girl through your place of business and ask him or her for observations?

I promise you he/she will see things you never noticed, and maybe never even thought about. Does it matter that your business makes products or delivers services for nursing homes (whoops, how un-PC of me: long-term care facilities)? Or nursing mothers? Or male nurses? Truck drivers? Scuba divers? (It rhymed!) No it doesn’t matter.

What matters is that you regularly host small groups of teens through your office, plant. store, or worksite, and that you non-judgmentally LISTEN to what they have to say, and keep a journal or take dated notes of key comments. Pay careful attention to the questions they ask (and how they ask them) before trying to answer them.

It’s true that teenagers (as when each of us were) are different, weird, and aloof.

They are preoccupied with texting, handheld electronics, and each other.

They may seem the least unlikely to contribute anything of value to a non-teenage market business.

Yet –refreshingly– they lack developed prejudices.

They are naive and breed a rare perspective of business innocence.

You can learn more and spark more ideas from one business visit by a youngster, or two or three than you are likely to from ten top industry or profession muckity-mucks who will surely carry competition chips on their shoulders, and be more inclined to maintaining a political edge.

One business I heard of makes a practice of gathering small groups of teens from the local middle school and high school (pre-arranged of course with the parents, but not with school administrators who would tangle up the process) and rewarding them with praise, snacks, juice, and bookstore gift cards for bright ideas offered.

The owner has translated teen visitor input into new product launches, line extensions, and revenue streams, that produced enough income to allow some scholarship funding in return. What can you get? What can you give?

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

Here’s a “glue clue” for you!

Someone in your family or on your business or advisory team is the one who most holds you and the million little pieces of your business enterprise together. Who? How? Why? What have you done for her or him lately?

Did you know that small, frequent rewards (and typically inexpensive ones) are at least twice as effective as one large one? Did you know that cash –even in this struggling economy– is not always the best reward? Have you discovered (or been reminded lately to re-visit) Maslow’s Hierarchy?

After many decades, Maslow’s Hierarchy of Needs Theory continues to be business’s most effective tool for motivating employees, partners, referrers and sales personnel, among others. No need for a degree in nuclear reactor dynamics to put this classic theory to work for your small business.

It simply takes a sense of diligence 

and a little detective-type methodology.

When you make a habit of taking ongoing temperature readings of, for example, employee hot and cold buttons, you gain a sense of what makes each one tick and how various life changes impact attitudes. This gives you leverage for better motivating because you can reward someone’s performance with what that person values.

All of us are located somewhere on the Maslow Hierarchy ladder (or pyramid as many management textbooks illustrate it. At any given moment in time we are either at a level of basic physiological needs, or safety needs, or social needs, or esteem needs, or we are at a point of self-actualization.

We move fluidly back and forth between these different need levels according to our daily (sometimes hourly)changing life circumstances. A person who has achieved a state of self-actualization, who is feeling self-fulfilled could tumble back down to a basic needs level in an instant.

Consider how fast your brain snaps back to basics as the result of a family death, a bankruptcy, an accident, a job-firing . . . from really, any kind of loss.

After years of having no financial worries, putting food on the table can become a sudden challenge. Having a neighboring home or business robbed can immediately cause someone at an esteem level, who is excited about winning recognition, into a security needs frenzy, shopping for insurance, alarm systems, new locks, a fence. 

If you can be aware enough of changing need levels for individual “glue people” who help hold you and/or your business together, you can reward each –at her or his personal level– for maximum impact. An esteem-needs person will often be more receptive to a plaque, a news release feature, or a certificate than to a cash bonus.

Someone struggling with car issues will appreciate new tires, an oil change or gas allowance. One successful business owner covers the cost of braces for a low-salaried employee’s teenager. Another sends top sales people on limo trips with spouses to shows and dinner (less expensive than permanent salary and commission raises).

The point is to pick out rewards that fit the person and the circumstances instead of making across-the-board judgements about what you think will motivate best. And don’t automatically assume it’s money. In fact, by targeting rewards to individuals, you can save huge amounts of money and earn great appreciation in the process. 

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  Open Minds Open Doors 

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  Make today a GREAT day for someone! 

Well, HOPE never accomplished anything, but we DID get change . . .

Budget-Squeezed

Consumers,

Unemployment Line

Stampedes,

Fleeing lenders and

Investors,

Slithering and Sinking

Suppliers

The days are done of having stationary targets and goals to focus on. We are a civilization on the move. Some of the action, we asked for. Some, we didn’t. Most threatening are those that have been foisted upon us by a naive, incompetent American government that has zero experience with, or appreciation for, all things business.

Even before I give you the build-up, here’s the bottom line:

You cannot start a fire with a magnifying glass if you have to keep moving the magnifying glass because the object you’re trying to ignite keeps moving!

It’s a wonderful thing when your targets stand still for you and you have all the luxury of time to aim carefully before pulling any triggers. But that’s fantasy. Reality is that in today’s still sinking economy, everything is moving and changing — customers, employees, funding sources, referrers, vendors, and the competition are all in motion.

If you really want to put a fire under your ideas, your customers, your employees, et al, you’d be best advised to ditch the magnifying glass and figure out the best way to turn sparks to flames. You need to first explore the nature of the tasks and people involved, and assess your goal structure.

If your goals aren’t specific, realistic, flexible, AND due-dated, you’re headed into fantasyland and running on empty.

You are dealing in (with apologies to Mr. Obama) hopes and dreams: meaningless time-wasting, money-wasting, energy-wasting illusions that savvy entrepreneurs avoid like the plague.

Dreams, ambitions, and intentions are great, but only when they are followed promptly by action. Taking action is the mark of a true leader, and all successful entrepreneurs. And some action is always better than noaction. Why? Because –again– trimes have changed and the new old motto is:

“If it ain’t broke, fix it anyway!”   

Be careful to not misread the implications here that you should suddenly fly by the seat of your pants (which could undoubtedly make for an interesting journey, but highly questionable landing). Yes, do charge at your business targets, but remember that –even when they least appear to be– they are moving and changing.

Your ability to adapt effectively to changing, moving circumstances will determine your ability to succeed. How does one prepare for vigorous activity? By stretching of course. What kinds of stretches do you need to build into your daily routine to enhance your flexibility, elasticity, ability to adjust and respond?

Writers read. Language teachers do crossword puzzles. Designers go to the movies. Doctors and dentists invent gadgets. Actors “people watch” in crowds. Musicians hum. Drivers walk. Chefs try different restaurants. Shrinks join therapy groups. Figure out what works for you.   

The world’s greatest athletes –regardless of the sport– are those who practice and practice, and practice again, hitting a moving and/or changing target. The world’s greatest entrepreneurs do the same thing. Remember high school physics class and Newton’s First Law?. . .

“A body in motion tends to stay in motion!” 

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  Open Minds Open Doors 

 Thanks for your visit and may God Bless You.

  Make today a GREAT day for someone! 

If you own a small business,

then small business

politics owns you.

You can run but you cannot hide. 

Even if you are a one-man-band or one-woman-band with no internal politics, you have no choice but to deal with external politics.

~~~~~~~~~~

You’re an owner, operator, partner, or manager of an American small business or professional practice. You may own all or a piece of what you do, but the government (and politics) owns all of you!

~~~~~~~~~~

Regardless of all other influences in your life, when you own or run a business of any type or size, you still must face the fact that the massive amount of government controls and regulations alone can ruin more than your favorite breakfast, a good night’s sleep, and even a kaleidoscopic sunset. It can ruin your health and your family.

Since the government for the most part dictates what you can and cannot do; what you must pay for goods, services, and taxes, and when; who you can and cannot do business with and hire or fire; how you must treat and insure those you hire and how you must treat and pay off those you fire

. . . since it dictates what kinds of tools and equipment and forms and suppliers and shippers and transportation you must use . . . even how you state your business to others . . . and since government is born of politics, while somehow managing to also be its inseparable twin . . . There IS a breaking point.

It’s a never-healing small business stress fracture!

And now, clearly on track toward a Marxist dictatorship by way of the nonstop and sorely misguided Obama Socialism freight train, America’s small business community has reached that breaking point.

First off, there are 30 million small businesses in the U.S. Don’t believe the White House; they are patently and intentionally wrong; home-based businesses are conveniently ignored. The government doesn’t consider home-based businesses as worthy enough enterprises to allow them to be included under useless SBA jurisdiction.

You run an online business out of your closet, a jewelry-making business out of your garage, a cookie business out of your kitchen, or a grass-cutting business from your truck . . . you don’t count! The government only wants your tax dollars. Beyond that, you don’t exist! So, back to the beginning: there are 30 million of us!

If you are anything like the vast majority of small business owners and operators, home-based or otherwise, you clearly have a goal to make a difference with your life and your enterprise . . . for your self, your family, your community and hopefully –by the ways that you do what you do– for our nation as well.

That means taking some minutes out of your hectic schedule. It means putting down your tools, equipment, keyboards, dishtowel and whatever else you make a living with, for just long enough to take that step you dread into the sleazy world of politics. It’s time to do your part — show and inspire others to leadership.

It means taking just long enough to visit or write a couple of letters or emails to politicians about why you think small business matters. Take just enough time to support those who support your ideas about why small business matters. Why? Because small business does matter. And because it matters that we all step up.

Imagine the impact: 

THIRTY MILLION

visits and letters and emails calling attention to the economic recovery role of small business and why government must invest in small business –not with more wasted cash handouts– with tax incentives for innovation and tax incentives for job creation.

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  Hal@Businessworks.US  

  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

Do your part for the planet!

Sell your local products 

and services worldwide.

~~~~~~        

Now we know for a fact (in spite of Mr. Gore’s ranting and raving), that there simply is no such thing as manmade global warming (which has clearly proven to be a figment of the man’s imagination), it’s probably time to turn up the planet’s heat with our businesses.

There’s no need to defend that global warming discrediting statement, by the way, just ask any credible scientist instead of the pseudo ones Mr. Gore carries in his pocket.

~~~~~~~~~~~~~~

There is no greater opportunity to market your goods and services outside the neighborhood, town, county, state, or region that you’ve been limiting yourself to . . . than now . . . with the Internet (Oh, and thank you again, Mr. Gore; where oh where would we ever be had you not invented it?).

Why “now”? Because, as my mother used to say, there’s no time like the present. How to do it? Like what are the steps?

Step number one is to cast aside the political creeps behind creeping Socialism (November 6, 2012). 

Step number two is to extract the small-mindedness from your brain that’s been locked in there, afraid to let you step outside your business comfort zone.

With inexpensive –often free— media options to exercise (from emails and texting to Twitter, Facebook, Google, LinkedIn), you will gain by exploring (or expanding your mastery of, if you’re already dabbling) the market opportunities for what you sell. Now is the time to Action Plan your way into marketing your offerings worldwide.

Exactly where are those opportunities for you and your business? Odds are you know what they are and where they are, but you’ve simply not been willing or motivated enough to consider their pursuit. Be willing. Be motivated. Make that choice for yourself.

Stop thinking you need to be limiting local services and products you sell to the neighborhood or town that supports you.

If you truly care about your neighbors, help stimulate your local economy with global money!

Illegal aliens have been doing it for years. They work in the U.S., typically tolerating inhumane living conditions in order to wire maximum amounts of American dollar wages earned to their desperate families in countries whose governments intentionally keep their people in poverty.

How about bringing other country’s money into your town? How about working to help change the opression of other countries’ governments to make them do a better job so that their people won’t want or need to come to the U.S. for their families to survive? Isn’t that a better, more permanent solution? 

Does it mean cracking down on illegal border entries and drug lords and war weapon distribution channels?

Absolutely, but isn’t that a smarter, better thing for our grandchildren than to continue with the Socialism “share the wealth” mentality that strips away America’s freedom that small business job creation built, and that America’s servicemen and women have preserved?

I’m talking about the freedom that we have all earned and enjoyed, that strengthens core family values and that serves to undermine the terrorist acts, threats, and organizations that rise from the rubble of America’s economic weaknesses. 

It all comes back to the economy. And job creation. And America’s 30 million small businesses.

With government support in the minus zone, there can be only ingenuity, innovation, self-reliance,  guts, and gumption. Are you up to it, or ready to go down without trying?

There are no limits except

those in your mind.

And those limits are a choice.

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  Hal@Businessworks.US   302.933.0116

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