Archive for the 'Innovation' Category

May 08 2010

Your Lifestyle Runs Your Business

You just wanted

                                

to work in your

                                    

underwear,

                                

that’s all.  

                                                                               

     Remember the reason you decided to start, and run or manage your own business? Odds are it had more to do with what you wanted for a lifestyle than you probably recall. And I’ll bet your decision was accelerated by the lifestyle conflict you were having with the person you reported to or the organization you served . . . likely it was both!

     Just the fact that you reported to anyone was probably grounds enough for you to want to set sail into uncharted seas. How do I know that? I’ve spent most of my life being an entrepreneur, coaching entrepreneurs, and teaching entrepreneurship. We share common distaste for indulging in organizational details and for respecting authority.

     Sometimes the lifestyle issues involved in choosing to work for yourself are as innocuous as wanting to wake up late and work late, or wear sweatpants and shorts and t-shirts to work (or, wear nothing . . . “WRITE NAKED” urges an old promotional poster I saw from Writer’s Digest magazine). 

     The point is that whatever the reasons you decided to pack in corporate or government America and set out on your own, the flip-side of those reasons is what you used, to cornerstone your startup venture. Is it still a cornerstone? If you’ve let this one get away, you may be missing out on enjoying the very reason you elected to be your enterprising self.

     You may even be sliding (slithering?) back into the hole from whence your business owner career was born. There’s nothing wrong (and probably everything right) with becoming more conservative in your fiscal and political choices as you get older and wise up as to what makes genuine realistic sense in America’s society, but dragging conservative thinking into how you run your business puts you on the road to premature business death . . . not a happy place to be.

     You started with innovative ideas and energetic drive and a pioneering spirit.

     If you’ve been successful, you may well be at a point where those traits, qualities, values, instincts, characteristics –whatever you want to call them — have started to dry up, and you’ve either got itchy feet to again get on with something else, or you’ve slowly absorbed the “corporatitis” investment in status quo.

     If you’ve not been successful, you may be wondering why you chose this path when you could be working 9 to 5 and collecting big benefits and enjoying weekends. Ever feel like that or am I imagining things? Perhaps you’ve just been busting your butt and success is simply not happening, but you’re not willing to give up what you started.

     The truth is that it doesn’t really matter what’s going on with you right now EXCEPT that if you’ve somewhere lost your enthusiasm and business ownership has become a full-time struggle, you must do whatever it takes to get back your startup energy, and that means you need to put more fun in every day.

     ONLY by having fun with your business will you have a more sunny disposition and will your business achieve the results you seek. Fun means something different to everyone. Make a short list of what’s fun to you. And yet another of what’s fun to those around you. Then start to make some of those attitudes and events take place. Have fun! 

# # #

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

May 06 2010

ENTREPRENEURSHIP Breeds Leaps of Faith

When you undertake

                                        

to organize, manage,

                                                       

and assume the risks

                                  

of owning and running

                               

a business…

                             

. . . you are not just taking a leap of faith.

You are taking the leap with a full plate in hand.

                                                                                          

Imagine a waiter balancing a tray full of dinners on one hand and carrying a “table jack” with the other, while deftly jumping across a six-foot moat into a flame-edge-bordered room packed with ravenously hungry people, and no idea of who ordered what.

     Whew!

     Well, if the guy is the owner of the restaurant, odds are the right people will get the right food, others will get some complimentary food with appreciative remarks and everyone will end up coming back.

     If it’s a giant chain restaurant, the wrong people will get the wrong meals, nobody else will be acknowledged and the only ones who return will be coming back for the cheap prices only. 

     It seems appropriate on National Prayer Day (yes, that’s today in case you forgot to say some) to be addressing leaps of faith, even if it is in conjunction with a business focus. Entrepreneurial enterprises are, after all, among some of the world’s greatest benefactors of prayer and leadership faith.

     Most small business owners do most everything that needs to be done by themselves. They sell; they finance; they organize; they manage; they innovate; they manage and serve customers and clients; they market, promote, and publicize. Entrepreneurial “personalities” rarely if ever match corporate counterparts (and most would agree there really are no direct counterparts anyway).

     Entrepreneurs tend to be entrepreneurs because they simply don’t fit the orderly, entrenched, established, procedural, authoritative and controlling mindset that corporate muckity-mucks seem to thrive on. Corporate guys are invested in the status quo. Whoa! Don’t make waves!

     Senior executive vice presidents and directors of anything are up to their you-know-whats in burdensome and tedious reliance on planning and analyzing . . . activities that are viewed by upstart business venture principals as paralyzing behavior.

     By contrast, entrepreneurs thrive on innovation, action, and high enthusiasm. When a small business owner consults with her market research department, she is talking to herself as she cruises through Bing and Google.

     Okay, so right about now, I know there are a smattering of grumbling corporate people (mostly, it seems, brothers-in-law of entrepreneurs!) who are punching their monitors and yelling that times have changed and big business is now leading the way in innovation and brand loyalty and new market development and communications and high-level training. Bull.

     Automakers? Banks? Pharmaceutical giants? Oil companies? Mainstream media? Consumer product manufacturers? Need we go further? How many of these do you see taking leaps of faith?

     The monster donut-maker guys may think America runson their junk food, but they’re dreaming (their coffee’s not even good!).

     America runs on small business and entrepreneurial spirit, on Mom and Pop Stores, basement and kitchen table and garage businesses, one-man-band services, farm families, commercial and residential contractors, and techies in bathrobes working out of their bedroom closets. 

     That’s what we’re all about. That’s what will turn this economy around. That’s who we need to be remembering in our prayers today and every day. Small business and entrepreneurial pursuits are the foundation of America’s past and the keys to America’s future.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

One response so far

May 03 2010

Visions and Missions and Thrusts, Oh Boy! . . .

DREAMERS DREAM

                                      

AND TRYERS TRY,

                                            

BUT DOERS

                                  

GET IT DONE! 

    

     A “Vision Statement” addresses the ultimate objectives or finish line of your business pursuits, and can serve to point your business in a meaningful direction.

     A “Mission Statement” underscores commitment to move toward that finish line, and usually suggests or outlines the pieces of strategy your business needs to follow to get where you want to go.

Great, right? Business owners need all that stuff to pump up the troops and prompt droves of prospects –like Clark Kent peeling off the suit and glasses to burst on the scene as Superman– to run to the cash register and become instant paying customers, right?

Here’s how I size up my own training/coaching/consulting prospects: those who gush forth their vision and mission statements at every turn need my help; they are like kids with new toys, caught up in the moment and oblivious to the fact that what’s important in business is getting things done, not talking about getting things done.

These wannabe visionaries who can readily run amuck with their pocketsful of guiding light statements, often seem to get themselves preoccupied with communicating their aspirations to the rest of the world (in their emails, ads, blog and social media posts, websites, promotional literature, phone messages, and news releases).

They need instead to simply redirect that energy into taking realistic steps for achieving the dreams they’ve verbalized. Somewhere along the way, some company got the idea that the public really cares about the details of their goal pursuits and future plans. Reality check: They don’t.

Generally speaking, small business owners and managers will do best to keep their vision and mission statements to themselves and their employees (and perhaps investors). Hopeful and strategic business thinking are usually best shared with the world-at-large when the world-at-large recognizes the brand as a household name.

To spew private small business goal-focused messages out to the public with the hopes of surreptitiously soliciting, exploiting, and rallying business is like using a shovel for a hammer; sometimes it might work, but it’s not what shovels are intended for.

Anyway, these are the kinds of clients I can easily impact; they are already doing something and simply need to channel their energies more productively. It takes only a few forward thrusts of action to start to make things that really count begin to happen.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals!

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

One response so far

Apr 27 2010

Have You Inventoried Your STAFF Lately?

When times get tough, 

                                     

the tough get going,

                                             

but they also

                                      

inventory their staffs!

                                                                            

     It’s easy to do, costs nothing, takes almost no time, and can produce an avalanche of valuable sales and business contacts. Pass around a short survey every six months that asks the people who work with you what they’ve been learning lately outside of work, who they know, what activities they choose for family fun, what kinds of careers family members have… 

     With a little prompting on your part, and some representative examples you can offer to promote useful responses, you may learn nothing of value . . . but you could be astonished! And until you flat-out ask, you’ll never know. Your administrative assistant may have a brother-in-law who runs a company that’s a perfect fit with your business mission.

     Your operations manager’s sister might be married to a board member of a neighboring business you’ve considered courting for shared marketing expenses.

Maybe your shipping clerk or receptionist is active in the same church as a key supplier who’s been giving bigger discounts to your competitor, but you’ve never had enough of a shared personal connection to feel comfortable enough to approach her about it.

                                                                

     Why wouldn’t you know things like this already? Most people who are not running a business, or in sales, rarely think about networking, or have experience in the qualifying question process that’s usually needed to uncover valuable connections. It’s human nature to not volunteer “personal” information.

     You have a goldmine of untapped resources under your thumb. Start to draft your survey page.

     Avoid probing personal questions. Unless you have more than a hundred employees where processing answers could start to get unwieldy, avoid multiple choice or yes/no/maybe questions. Keep things open-ended and “optional” so no one feels you’re poking around to get in his or her closet. Explain that good business contacts can come from stretching awareness of existing resources, and that you would be very appreciative of any information shared, even if the respondent didn’t consider it valuable.

Who do you know in your neighborhood, or your family or immediate circle of friends that might have some work or career connection with our three major prospects/customers?

Would they mind if you or someone from your organization contacted them or used their name to make contact with that prospect/customer to help open up a channel for dialogue about the services/products we offer?

What would it take for that to happen?”

                                                                                       

     A question flow like this will of course get answered more enthusiastically and more thoroughly when you can provide some reward — a bottle of champagne, a day off, a charitable donation in that individual’s name, a percentage of potential sales commission, a small piece of some resultant new revenue stream that a connection produces. Use your imagination here.   

     The bottom line is the old reminder that you never get anything if you don’t ask for it. And when you do ask, you may be pleasantly surprised. What’s the worst thing could happen, the questions produce no contacts? At least it will serve to get people thinking.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone! 

One response so far

Apr 25 2010

Do-it-yourself NEWS RELEASE (Part I of II)

Why pay fees

                                    

if you have time

                                         

to nurture the

                                 

media and the

                                                     

ability to sound

                              

newsworthy?

                                                              

     Here are some of the unwritten rules of the game that can help you gain media exposure.

     Right off the bat, realize that because news coverage is free, whatever you submit is subject to the trade-off of arbitrarily being discarded, deleted, completely re-written, misquoted, even twisted to set up a favorable impression of your biggest competitor!

     Be aware that many trade, professional, and small-time community publications will demand advertising space purchase before they’ll consider printing your release (or before they’ll consider mentioning you or your company, or noting key points from your release in another separate story).

     Start out by mentally putting yourself in the shoes of those who are likely to receive your news release: writers, editors, and publishers. None of these people are likely to be getting paid commeasurate with their training and experience. It is also 100% at their discretion as to whether anything you submit gets accepted.

     So they are interested in placing news releases that require minimal rewriting; the more time they have to devote to your release, the less likely it will get coverage. Each of the news channels these folks represent is probably stretched tight, highly budget-conscious, and perhaps even on the verge of shut-down.

     More than ever, media writers and editors need to justify giving up online attention, or print space, or broadcast time to news release coverage, and that translates to the fact that the news must be worthy. Thinly-disguised sales pitches get tossed.

     Besides being newsworthy, being professionally written with minimal editing needs, your release cannot be a one-time, stand-alone document. You need to establish an ongoing relationship and have media professionals recognize that your releases are part of a commitment to an ongoing series of releases — two or three a month usually accomplish that.

     Don’t expect any response to your first or second release. If you get some, great; you’re ahead of the game, but many editors and writers want to make sure you’re serious enough to stay around; they don’t like one-night-stand PR efforts.

     Your news doesn’t have to be earth-shattering. Try: community fund-raising participation or activity sponsorship; a new product or service offering or new application of an existing product or service; an employee promotion or accomplishment; a professional or industry association membership, stance, recognition or certification; an expansion, consolidation, partnership, alliance or affiliation; etc. 

     Personalize your cover note with every release you send out as much as possible: “I saw your story about local entrepreneurs last week in The Cape Gazette and thought you might be interested in the attached release about two area teachers who started a new educational services business just six miles from your office. Thank you for your time and consideration.”

     Include at the end of the 1.5 page double-spaced release mailed or hand-delivered to print and broadcast media, or your .75 page single-spaced release and photo emailed, a name and phone number and email address preceded by a small “Contact:” at the end of each release so the recipient knows how to follow up if there’s interest in knowing more. 

     Do not expect copies of anything that does manage to get coverage; it’s your responsibility to find it!

TOMORROW: How to write it and where to send it!

Click Here to work with Hal!

                Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

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Apr 20 2010

ARE YOUR NEIGHBORS UP IN ARMS?

“Break out the

                         

tambourines,

                                   

Boss. It’s time

                             

 to collaborate!”

                                                                   

Okay, ready? Take some deep breaths Here comes a long question:

Are you and your business standing quietly on the sidelines, like celery stalks in search of a Bloody Mary…while others in your building, block, town, county, state, region, profession, industry are taking action to improve community well-being?”

     Maybe your answer has to do with how you define community? So here’s a short question: How DO you define “community”?

     And while you’re beating your brains in trying to answer that, you may want also to consider how you and your business typically interact with other businesses and business owners within the community you ultimately define. I know this is getting mind-boggling, so here’s a little historic help from your friends:   

     First we had affiliates, then we had partnerships, next came alliances, and then –so no one would construe these deliberate arrangements as involving money transfers during economic times of question-ability– we gave rise to strategic alliances. Now, however, living in the age of social media (which we have slathered on top of a deeply troubling economy), we have all become collaborators.

DID YOU HUG YOUR COLLABORATOR TODAY?

                                                 

    Actually, collaboration as you know is nothing new, but its prepon-derance in today’s txt msg literature brings to the surface a more cooperative spirit. Like it used to be “What have you done for me lately?” and then “What has your business done for me lately?” and now it’s “What has your business done for the community lately?” 

     Well, that kind of all comes full circle back to how you define “community.”

     Wherever your business is located — basement, garage, ware-house, office building, construction site, the cab of your truck, your hall closet — it comes packaged with a geographic community.

     Whatever type of business or profession you practice, it comes packaged with a business, industrial, trade or professional community.

     That means that you and your business have a responsibility to others around you besides your customers, employees and suppliers. Ah, but acceptance of that notion that doesn’t have to be burdensome if you pick and choose your community involvements carefully.

You and your business have a responsibility to others around you besides your customers, employees and suppliers.”

     Being a good business citizen doesn’t always have to mean undertaking charitable crusades, though that’s a wonderful thing when it’s possible. Actively standing up on behalf of those around you who can’t or won’t is itself an act of charity. And regardless of what it achieves, it inspires.

     When you can collaborate with other businesses, you can, for example, share marketing expenses and perhaps use the savings to afford to offer better customer discounts or higher employee bonuses, or both. When you can collaborate by sharing employee talents, it serves to broaden every one’s horizons and presents opportunities for enhanced customer service.

     Best of all, it need not cost a penny. And you thought you had no cause to celebrate? Break out the tambourines, Boss!

 Click Here to work with Hal             

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

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Apr 15 2010

Small Business Social Media Rampage MYTH

Only 16%

                          

of Thirty Million

                                                      

US Small Businesses 

                                            

Use Social Media!

                                            

     We have already recently heard that fewer than half of America’s 29.7 million small businesses actually have their own websites, and were astonished. When you’re clicking back and forth to your own and other sites all day, it’s incredulous to believe that everyone else is not. Well, now we have more fuel for the opportunity fires.

     Results of a poll http://bit.ly/bWvym3 commissioned by EMPLOYERS, a small business insurance company, was reported today in Angelique Rewers’ final edition of  The Corporate Communicator (rolling over next week into her new online publication, “BRILLIANCE … Rich, Smart and Happy” — Watch for it. Angelique is a sensational writer and online publisher!).

     The poll is a reality slap! 

     Bottom line: You thought the whole world was TWITTER and Facebook crazy and that any business worth their salt had to be heavily engaged in this explosive new media form with knock-’em-dead marketing messages and links galore. Not according to the 500 small business owners and managers surveyed:  the total number of small businesses using social media for marketing is hovering somewhere around a very unimpressive 16%.

     But what does this mean? First of all, consider the vast untapped market potential this information suggests. What a fantastic opportunity this awareness serves for those who focus their businesses on Internet marketing development, and on small business development and related services.

     Just consider the prospect pool. There are more businesses out there who need what you have than there are those who already have it, and clearly everyone will at some point down the road indeed have both feet in the websites and social media arenas.

     Now add to that mix those who already have websites and social media savvy. They either do or will soon need overhauls, updates, upgrades, revitalizations, and expanded, pizazzed-up, better-functioning services. Nowhere does this ratchet up service needs more profoundly than with content development (copywriting) because word content is king in the visual world of the Internet. [If you need help with this and you’ll pardon my brashness, you can find my rates and services at www.TWWsells.com]

     To top off the survey findings, the majority of small businesses leveraging social media are finding it effective, more than half those interviewed believe that having a social media presence is important, and nearly 60 % who do use it say it has provided value to their businesses. So, how much farther does the gauntlet need to be thrown down to you, for you to consider crossing the moat?

     What are you waiting for?

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

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Apr 14 2010

QUIRKY BOSSES SUCCEED

Yes, “quirky” works.

                                                                                                               

Save that tablecloth!

                                                          

     In between rocket-blasting stints with Madison Avenue’s two biggest and most successful ad agencies in history, I once worked as new business director and assistant to the chairman of a rather inconsequential yet highly profitable New York advertising firm. My boss was the number one guy out of three partners. The other two hung out and acted important. My boss was the one who made the sales and brought in the money.

     I never learned much from him except that it really is possible to be successful even when you have no obvious success traits or qualities, as long as you are a stupendous listener, and can be totally quirky. The old man had no redeeming characteristics to speak of but he was both quirky — accentuated by a cartoony voice and over-the-top animation that seemed to ooze incongruously out of his 3-piece suit — plus he was an outstanding listener.

     Three or four days a week, I found myself in the arguably envious position of getting fat by being his sidekick at exorbitantly expensive lunches he hosted at the best restaurants in Manhattan. He invited clients and prospective clients as guests. I was his Boy Friday but he actually encouraged me to talk up agency credentials and experience, setting the stage for his “pitch” at dessert time.

     What he had to say was always on target, but it came only after intensive listening, interspersed with squinty-eyed questions from over the tops of his reading glasses, and requests for examples and diagrams. He made copious notes with marker pens . . . on the tablecloth! 

     In between courses’, he would engage the help of a waiter or two to turn the table covering, drip spots and all, clockwise so he’d have clear writing space for each part of the meal. When lunch ended, he would tuck a $20 bill into the Maitre D’s hand and neatly fold the tablecloth up, tuck it under his arm as he did all the handshake/smile stuff and head for a cab that I would have waiting at the curb.

     When we got back to the office, his secretary would unfold the tablecloth, tack it on the wall over her workspace and type out everything he had written, rising periodically to turn the cloth and re-tack it (lots of pinholes in the wall!). She would enlist one of the designers to recreate any diagrams. The Boss would prioritize items on her draft and identify them as Objectives or Strategies or Tactics the have a final version typed up.

     The typed copy was distributed to all who had any experience with or interest in the business being courted, followed by a meeting, and a summary returned to the lunch guest reiterating the key points, tying them of course to sales points. Often this document became the “working bible” for developing the advertising for an existing client for a full year or more, and often it won new clients.      

     Should we all run out and start writing on tablecloths? Maybe, but the point is that whatever you do to be better at running your business doesn’t have to be something that’s considered “normal” by others, and you need not worry or care about what others say if the system works for you. Someone else I worked for routinely cell phone called his desk from the golf course to leave himself message reminders of sales prospect conversations he would follow up on the next day.

“Quirky” Works.  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

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Apr 07 2010

Selling Services? REINVENT YOURSELF!

“Go West, young man!

                                                          

Then South, then East,

                                                  

then North, then West

                                           

again, then . . .”

 

You may think you’re a creature of habit and that you have your daily routines to follow, but as truth will have it, you consciously or unconsciously reinvent little pieces of yourself every day by choosing the clothes you wear and the foods you eat, the ideas you think about, and even the people you choose to smile or snarl at.

So, you’re already on the path of reconstruction. How about re-visiting the parts of you and your business that are most exposed to others, and decide if those parts are really holding their own, or if maybe it’s time to consider reinventing yourself . . . or your storefront, or your website, or your business name, or your logo, or branding identity, or lineup of services you offer, or the ways you communicate your business message to the the outside world?

I learned that most successful entrepreneurs, and particularly those with service-oriented businesses — whether run from a garage, a kitchen, a fancy office, a warehouse, or the back of a truck — are those who work at staying flexible and at communicating that flexibility to their investors, employees, and customers with the frequency of a Twitter Tweet.

In applying that thinking over the years, I changed the name and identity of my business many times to best fit changing operational logistics and market dynamics. When I left the NY ad agency life for NJ college professorship and was still restlessly seeking a more entrepreneurial existence, I went into business to compete with the college that I believed was too invested in status quo curricula, and I started UNcollege.

As more businesses sent participants to the nontraditional instructional programs UNcollege provided, I switched gears to become Management Training Center. When the recession wiped out business training budgets, I segmented the training programs and took them onto the air waves with my own daily radio show, BusinessWorks On The Air, then into editing Business Talk magazine, as I folded Management Training Center into BusinessWorks.

The media exposure drove more business startups and revitalization consulting and marketing projects my way and BusinessWorks  evolved to specialize in healthcare practice development work. I wrote and published two well-received “doctor” books and opened HealthCareWorks.

As my writing turned more literary, and then more marketing focused, I closed down BusinessWorks and HealthCareWorks and opened my four year-old business, TheWriterWorks.com, LLC. which hosts this blog site and www.BusinessWorks.US and within a week will add a third site while participating as partner in two other upcoming online ventures. I now write business websites, ads, news releases, articles, and books . . . and specialize in reviving struggling organizations with customized ENTREPRENEURIAL LEADERSHIP consulting services that get results!

None of this is job-hopping, or suggesting of insecurity or fly-by-night businesses. It is the layering on of ongoing knowledge pursuits with fresh, new-look entities — each providing better, more targeted services than the last.

Has it been easy? No. Worth it? Yes. Exciting? Yes. Challenging? Yes. Has it cost client relationships? No; it’s called: “Stay in touch!” Has it cost reputation? No; I’m still me and I still deliver overkill value. Has it opened more doors? Yes.

Reinventing what you do is a reasonable risk because it’s not changing what you do; it’s changing the ways you communicate what you do to better apply your services to take advantage of market need opportunities. Scared? Stay as you are. Bored? Reinvent yourself by challenging the business you currently run to be as spirited as the business you once started.

# # #

Hal@Businessworks.US  931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Apr 06 2010

“Whose job IS it?”

“So, ARE you

                               

The Boss,

                            

or not?”

                                                                    

(Part II of II)

                                                                          

    I heard a couple of resistant barks over my post last night which identified business owner / manager / operator limitations as being “self-imposed,” and which attributed business behavioral limitations to titles.

     Okay, I can accept that certain out-of-touch types of people find it difficult to buy into the thinking that they could possibly be doing themselves in, but the truth is that every limitation IS chosen and self-imposed, or is the result some choice that set that limitation in motion to start with.

     As for behaviors attached to titles, one need not look any further than government and corporate life to see evidence of this. For those who inhabit such grand seas of incompetence — titles are security blankets. Titles are used more to impress others than to designate responsibility.  

     Here’s what happens: I ask you what do you do for a living? You define yourself by saying, “I’m a business owner. I run the Outer Space Music Company; you know, songs for the future; that sort of thing.” I ask you for some recent examples. “Oh, my New Release Manager handles those. But I could check my Archive Manager for some older titles. What is it you’re looking for?”

     Well, I hate to tell you, Good Buddy, but if you own and run a business and have to rely on others to answer questions about the products or services you produce, you have let (chosen for) your title to get in the way of success. You are thinking “I am the Boss.

     When you think of yourself AS the Boss, you think you are entitled to let your specialists handle the day-to-day stuff while you go to The Downtown Presidents’ Club, the Better Business Bureau, and the Chamber of Commerce, and lunch with the bankers and play golf with the investors and . . .”

     You have created self-imposed limitations to be doing what you think you SHOULD be doing instead of what needs to be done. 

     There are in each person’s mind different specific sets of words, terms, responsibilities and behaviors associated with every title. Here’s a quick little word association game for your brain . . . What do you conjure up in your mind when I say: “President”? “CEO”? “Business Owner”? “Senior Executive Vice President”? “Practice Administrator”? “General Contractor”? “Captain”? “Post Master”? “Sales Manager”? “Officer”? “Shrink”? “Lawyer”? “Coach”? “Consultant”? “Princess”? “Union Leader”? “Community Organizer”? “Trainer”?

     Try these titles on 100 different people; you’ll get 100 different answers.

     When you think of yourself as “The Boss” you are preventing yourself from taking necessary steps outside that “Boss Box” to move your business forward. You are limiting yourself, and consequently your business. And it’s your choice.

Open Minds Open Doors. 

                          

# # #

                                                   

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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