What Kinds of Questions

Do You Ask?

  [Here are 23 for YOU to answer!]          

Dear Boss: Do you really need some answer you already probably know, or are you seeking some actionable insight about the individual, group, idea, or circumstance you’re questioning?

Did you ever consider that the more disciplined your management approach, the less likely you’ll want to know more than a yes or no answer, and the more likely you are to be a misfit in today’s business world?

Oooh, sorry, are you perhaps one of those exceptions who runs some quasi-military small business? Or you per chance captain a deep-sea fishing boat? Maybe you oversee electrical wiring experts who work on the tops of telephone poles, or workers who paint the top of the Washington or Golden Gate Bridge? You manage a shooting range? [You get the idea?]

Did you realize that the closer you are to the people who are the heart of your organization, and the better you are at exercising leadership by example, the less likely you’ll be to find gratifying results from asking questions that prompt yes or no responses?

Do you think through what you really want to know ahead of time, or simply wing it by firing off rounds of disjointed questions, figuring that  — because you’re the boss — you’ll get answers to everything you ask anyway, and will eventually find out what you want to know?   

Has it occurred to you how much time that wastes? Would you feel aggravated if you were on the receiving end? Do you think others see you this way? Do your family members see you this way?

If you don’t already practice it, did you know that asking open-ended questions will generate much more telling information than yes/no, true/false, and multiple choice questions? What’s a good example?

The best interview question to ask a job applicant is: “If I handed you a million dollars right now, what would you do with it?” Will you learn more from the answer to this question than from 20 questions about what’s on the resume? [Does a bear…?]

Two more examples? “What specific steps would you recommend to solve this problem our business is having?” [Not “WHY did it happen?”] Ask a constantly late employee to drop off a list with you on his/her way home that identifies “what 3 things she/he will do immediately to avoid being late in the future?” [Not WHY the person was late, which only produces excuses.]

Tailor your questions to the situation, the person or group you’re asking, and to generating the kind of answer that will be most productive for you to have. 

……….Visit Hal’s Guest Blog Posts………. 

GOT A SICK WEBSITE? 

WHAT’S YOUR T-SHIRT SAY?  

 LEADERSHIP SEARCH? 

 DOES “NO” BEAT “MAYBE”? 

 # # #               

Step Back From Your Business.

    When’s the last time you clicked your own “Refresh” button? After bursting out of the New Year’s gate, it’s only natural to get a little weary rounding the home turn, headed toward Valentine’s Day! But NOW is the perfect time to adjust your course and your attitude about the course that you’re on (this, btw, is not an endorsement of happy hour).

     You already have your goals. And they’re specific, flexible, realistic and due-dated. Your new value-added products and services are off to a good start. Prospective customers are filling up the sales pipeline.

     Cutbacks haven’t left you with as many disgruntled employees as you imagined and most, in fact, have been rising to the occasion. Your marketing programs are working off sparser budgets and dipping into some unknown territories.

     You’ve innovated the innovations and things feel okay.

     Well, don’t shoot the messenger, but guess what? If things feel okay:

A) That’s not good enough. Maybe “okay” would have put you in cruise control a few years ago, but not in this economy, and not in this supersonic-tech-paced lifestyle. Things have to feel a whole lot better than “okay” to survive and thrive.  

B) A rolling stone gathers no moss (Thanks, but no — I didn’t make that up. Actually, my version has always been “Some action is better than no action”!). The point is to save the lounge chair and iPod for vacations and retirement. 

My friend Kevin Bousquet who runs www.InterlakenInn.com — a GREAT place for meetings — once said about tending to management transparency (as Jonena Relth calls it at www.TBDConsulting.com): “There’s plenty of time to sleep when you’re dead.”  

C) Do the 10-minute escape-to-reality thing, and in all probability you’ll surprise yourself. It’s not hard; in fact, your 3 year-old will help if you get stuck. Ready?

1. Step back from what you’re doing, clean off your eyeglasses (or take a couple of deep breaths http://bit.ly/Bb1Tw while you press gently against your closed eyelids for ten seconds), and

2. Take another nine minutesand 50 seconds to clean up, straighten out or rearrange something in/on/at your worksite that will help you be more effective.

3. One last step back, away from what you’ve just done. Another deep breath can’t hurt. And look at what you’ve just done. Critique yourself. What did you just learn about your self that you can apply to re-energizing and adjusting the course you’re on? Who can best help you?

What are you waiting for?  What are you waiting for? What are you waiting for? What are you waiting for? What are you waiting for? (Valentine’s Day is on the way!)

Hmmmmm? 

……….Visit Hal’s Guest Blog Posts………. 

GOT A SICK WEBSITE?> @http://bit.ly/6iYe6g 

WHAT’S YOUR T-SHIRT SAY?> http://bit.ly/7K0s4a

 LEADERSHIP SEARCH?> 12/30 @http://bit.ly/XhN1h

 DOES NO BEAT MAYBE?> 1/6 @http://bit.ly/74qlG5

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Marketing your business outside

your small business market can

bring you BIG business returns!

     Before you stick your nose up at the idea of marketing your small business outside your business market, sit back, absorb, and be willing to be surprised! In fact, I’m willing to bet that I’ll stop your mouse in mid-air within the next 3 sentences.

     Before you offer one of those 37 pet excuses why it doesn’t work, won’t work, can’t work, costs too much, makes no sense, is fantasy, and just ain’t worth the time or trouble — before you start in, let me tell you that you need to open your mind and re-visit the idea. Because it works! [That’s 2 sentences; 1 more to go; this bracketed stuff doesn’t count.]

     It can work for you and your business and (AHEM!) it’s free! Ah, there it is. The magic word that suckers every small business owner/ manager/partner/entrepreneur. Did it stop your runaway mouse?

     Okay, here we go…Let’s say you own a small appliance repair service business in Gumboro, Delaware, and you think it’s ridiculous to promote what you do to people who live in San Diego, Dallas, Detroit, Denmark, or Djibouti, right? (Sorry about getting stuck on D’s, and Djibouti? Who knows?)

     Well, you might have been right a few years ago, but with today’s smaller, quicker world, there’s really “no tellin'” where your next sale is coming from. Someone who sees mention of a small appliance business in her cousin’s hometown is likely to mention it in a next phone call or email. If you believe sales could be from anywhere, then sales could be from anywhere. Check out this little story:

A restaurateur friend of mine in California, knowing I went to college in New Rochelle, New York, recently raved to me in an email about a unique “no-menu” restaurant located in New Rochelle after having just seen it mentioned on Twitter, and then checked its website.

I’m a couple of states away now, but my brother’s insurance business is in Larchmont, New York, next to New Rochelle. When I called to wish him Happy New Year, I asked his wife about the restaurant. They knew the place, she said, but had shied away because they heard it had no menu. But my mention of the email I got piqued her interest and she said they would try it this week.

• Total cost to the restaurant:    ZERO
• Total value to the restaurant: PRICELESS (My brother’s a big eater AND a big tipper!) 

     There are thousands more stories like this for all kinds of small businesses that choose to not limit their marketing because making excuses and staying stuck in a time warp is easier to deal with than having to develop new promotional, publicity and marketing strategies.

     I’m not suggesting you suddenly abandon your steady customer base, or that you plunk down barrels full of cash to sponsor American Idol.

     I AM suggesting that small businesses need to put aside past thinking limitations and step up to global promotional efforts, especially when they’re available for free, 24/7, exercise a little imagination, and go at it persistently.

“Tell your LA & NYC friends they can get LA & NYC music composed & recorded in Ohio…better & cheaper @ http://bit.ly/7LzLES” is all it might take, for example, as a Twitter post (and a dozen characters left over, no less!) or post some variation a few times a day. Or on Facebook, or with a video and soundtrack sampler on YouTube.

     Got the idea? Go get the business? It may take longer than you like to get the “buzz” going, but it’s hard to beat the cost.      

# # #

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

U B wearin 10 yrs?

(Where Will You Be In Ten Years?)

A long weekend with grandchildren beats two years of graduate school for practical small business development input education. It tops all the TV reality shows too! Assuming you can stop long enough to follow the latest WII~iPod~WiFi~Skype~Twitter~Facebook~Skiff~Kindle~YouTube APPS, you may have some sense of tech developments dragging business by the heels across the universe … but you don’t know Jack compared to most 8 year-olds!

• My 8 year-old granddaughter has her own website, illustrates and writes her own books, is into performance ice-skating, and plays on a girl’s basketball team.
• Her 14 year-old sister has her own weekly (sometimes daily) political blog, aspires to a Senate seat in 2026 as a stepping stone to the Supreme Court; she’s on a competitive synchronized ice-skating team.
• Their 12 year-old brother creates his own computer-designed amusement parks and roller coasters in between basketball and soccer team schedules and playing the trumpet in his school band. 

    Ho-hum, so do all kids today do that stuff. They’re all walking Googles with maniac time crunches. ~~~~RIGHT! AndYOU have kids in your life. And what are you learning from them besides that their lives are nothing like ours were when we were their ages. In fact, our existences have probably been closer to our parents’ existences than they’ve been to the lives of our own children … y’think?

     So where on Earth (or beyond) does that leave us with our world of small business when we take a step or two or three down the road apiece? Are we all tangled up in our past issues to the point of missing what’s happening now? Or — equally unhealthy — are we lost in future reveries to the point of missing what’s happening now?

     What keeps us centered and focused on the present? Young children, babies and puppy dogs all seem to possess that certain present, “here and now” sense of awareness, lack of inhibition, lack of preconceived notions or judgments, and — as a result — are able to think and create and innovate with reckless abandon!

     Take a lesson from them. Play on the floor, in the grass. Watch and listen. Let them lead; you follow. Ask and understand. What are they doing that can help you do a better job right now with what you’re doing? If you think that answer is something to sneer at, you may be having a problem with choosing your behavior. Maybe no one has let that be okay for you. Maybe you haven’t let it be okay for yourself! Why should you? Keep reading…

     So, here’s the kicker: Go to this link  http://bit.ly/Bb1Tw  now for 60 seconds; give up that adult resistance thing and put this “here and now” focus tool to work for yourself. Use it to pry open your business eyes and ears a little.

     I’m told by many that it’s changed their lives. Hey, and it’s free. Let me know how reckless you can let your thinking be with that one big problem that’s been making your business crazy. Go on. Tax your imagination. Start with this 60 seconds …   

# # #  

 LOOKING FOR LEADERSHIP? See Hal’s 12/30 Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBE? See Hal’s 1/6 Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

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America runs on small business!

Small business runs on

competition.

Competition runs on sales.

     It’s beyond me why no one in government has yet to figure out this relationship, or be able to translate it into the two following, near-unanimous, conclusions by leading national and global experts:

Free market price competition, state-by-state, is the only workable answer to healthcare reform.

Small business sales success is the ticket to job creation, and job creation is the only workable answer to economic recovery.

     I can understand that most politicians have little or no experience in business, but I cannot understand why they so adamantly refuse to acknowledge the truth of the two statements cited above … why they simply cannot deal with the simplicity of each. 

     They have political agendas. Who cares about their political agendas? Do you know anyone who cares about their political agendas? Our economy and our healthcare reform plans are sitting deep in the bottom of the toilet because our elected officials have agendas for self-aggrandizement, self-promotion, and self-preservation.

     Last time I looked, these people lugging around their agendas were supposed to be representing the taxpayers who have hired them. Hmmm, now there’s a unique thought! Just imagine how much would be possible to achieve if elected officials were not preoccupied with protecting their own butts.

     Imagine if politicians actually served those who elected them, instead of pandering to the government agencies, big business entities, and union constituencies who trip over themselves clinging to elected (and bought) coattails, seeking stimulus money to bail out of the holes they’ve dug for themselves.  

     In fact, ask any group of small business owners, and they’ll tell you that that federal and state government leaders are misguided, ill-informed, inexperienced, and completely unrealistic. They are trying to appease small businesses with a ridiculous, unnecessarily and overly-complicated loan program that no small business owner has time to deal with. And who needs a loan now anyway? Why do tax-incentives have to be Rubix Cubes?

     Government is trying to ramrod an unwanted, unworkable, astronomically expensive healthcare reform program down the throats of small business owners, and simultaneously smokescreen the public into thinking it’s in every one’s best interest when it clearly is not.

     Maybe America’s government and corporate giants and unions do run on donuts and promises and paybacks, but America’s small businesses are fueled by genuine competition, authentic innovation and accountable sales. 

• Small business owners know how to reform healthcare with free market enterprise price competition.
• Small business owners know how to fix the broken industrial manufacturing and financial communities with value-adding and innovation instead of cash handouts.
• Small business owners know how to turn the economy around by creating jobs that big business cannot. And frankly, it sucks that the government flat out refuses to give small businesspeople the chance to do these things that government is incapable of achieving.

     Competition makes life work. Sales are both the heart and the fuel of business. And small business is the engine of our economy. Small business owners don’t talk about “downsizing” and “cashing in political chips” and “taking loans to pay loans.”

     Small business ownerstalk about “opportunity costs” and “cashflow” and “innovation” and “asking and listening to their customers.” They equate sports with their businesses and use competitive terms like: Slamdunk! Goal! Hole-in-one! Gamepoint! TKO! Touchdown! Grandslam! to describe their sales efforts!

     Which sounds healthier to you?

# # #  

Stop writing to, at, for, under, and

over customers. Write WITH them!

     I read an e-zine article published today by an “author/trainer and full time radio host” (we’ll call her FP), entitled “How to write a GREAT direct response letter” that made me wonder what indeed Ms. FP is authoring, training, and radio-hosting about. Surely it can’t be the direct response letter writing skills her article would appear to lay claim to.

     As if it were “BREAKING NEWS…” chugging across the screen, she wraps her snappy little  lecturette around a paralyzingly old acronym: AIDA (for Attract ATTENTION; Create INTEREST; Stimulate DESIRE and Bring About ACTION). Sounds okay, huh? But it’s not!

     This formula, first of all, was updated almost 30 years ago to add a final “S” to the AIDA guideline (Note, btw, a “guideline” NOT a “how to”) making it: AIDAS. The last “S” is for Ensure SATISFACTION. Without the last “S,” Ms. FP, you have a big “NO SALE” and your magical “how to” approach flushes away with one flick of the handle.

There is only one way to write killer copy that sells, and it is the same way to give killer sales presentations that sell — from the heart, and from the mindset of being on the same side of the table as the customer, helping the customer solve the customer’s problem.”

      This means (Ms. FP does manage to get this right, but doesn’t take it far enough) the focus needs to be on addressing the benefits, not the features. Features do make engineers, manufacturers and designers happy. But customers only use features to justify their purchase decisions to bosses, stockholders, spouses, etc.

     Answering the question, “What’s in it for me?” is the only question a customer really cares about. Isn’t it what YOU think about when you’re being a customer?

     Triggering an emotional buying motive (which is the deciding factor in every purchase, even those you might think are completely rational, analytical, and unemotional) requires a true talent for persuasive writing and one-on-one selling that probably 50% of the world’s population have, but that probably fewer than 1% know how to use.

     Lots of people THINK they can write words that sell, and many THINK they can speak words that sell, but reality overwhelmingly suggests that those thoughts almost never translate to big-time performance.

     Lack of self-esteem, authenticity, empathy, product knowledge, marketing experience — and realization that choice and resolve can make the difference — are ordinarily the culprits.

     When you have doubts about your ability to write or speak the best sets of words to sell your products and services, find a proven professional wordsmith. How? Look for great writing, then find the writer. You only get one chance at a first impression.

Note: $1 billion in client sales have been attributed to Hal’s award-winning creations.

 # # #  

 LOOKING FOR LEADERSHIP? See Hal’s 12/30 Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBE? See Hal’s 1/6 Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

# # #               

“Even if you’re on the right track,

you’ll get run over

if you just sit there.”

–WILL ROGERS 

     Well, isn’t that nice? We just lost all the lawyers who regularly visit this site (probably at least 3!) when they saw that this was going to be an encouragement-to-act presentation.

     Lawyers are, after all, heavily invested in maintaining the status quo, in creating and fostering delay. Trying to get an attorney to read about the need to take action steps is like trying to get a chiropractor with back pain to visit an orthopaedic surgeon (or vice versa!).

     Will Rogers was the right voice for entrepreneurs. Nothing speaks louder than action. And odds are almost universally that when in doubt, some action is always better than no action. The important thing is to stay flexible as you act… whether it’s on the football field, the factory floor, your website or in the middle of a customer sales pitch.

     Taking action — as in business decision making, customer service, sales pipeline pursuits, marketing, value-adding to products and services, opening new revenue channels, strategic planning, stimulating productivity. and designing innovative management approaches — is the true mark of leadership.

     Nothing is gained in business by waiting. Not any more. Not in today’s lightning-paced world of communication, not in this economy.

     Does moving forward before you have all the information you think you need, make you feel nervous and prompt you to worry about outcomes? Okay, truth: You are not alone (A) and as Henry David Thoreau once said, “All we ever have is limited knowledge” (B), so use what you know to determine and update and act.

     Short of a life or death decision (which, thankfully, not many of us are called on to make very often), if your action turns out to be wrong: Stop the train at the next station. Get down onto the platform. Brush yourself off. Collect feedback. Listen. Get your bearings. Get onto the next train. Just keep moving.   

# # #  

 LOOKING FOR LEADERSHIP? See Hal’s 12/30 Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBE? See Hal’s 1/6 Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

# # #               

Just because you’re a hotshot,

don’t blow off doing your homework!

      I recently noticed two free-standing specialty coffee kiosks gone from two strip mall parking lots I regularly pass. The business owners — a franchise I believe — are no doubt fretting that they made a bad investment decision, probably blaming the economy. 

     But the truth is much more obvious. They simply didn’t do their homework. They thought they had an idea that was so spectacular that it would work anywhere: Starbucks-style coffee on the go at drive-up booths in busy shopping areas. You do know the word “assumptions” is spelled “T~R~O~U~B~L~E” ? Apparently, they did not.

     What they overlooked (by not doing their homework) was that you can’t set up shop for a retail establishment of any kind that specializes in expensive, exotic coffee in shopping areas (no matter how much traffic) that boast boarded-up storefronts and are primarily frequented by welfare and food stamp recipients, in a poverty-stricken state.

     Even in good times in a rich state (are there any of either of these left?), to charge $3-$6 for a cup of coffee-to-go approaches the cusp of gouging, and is best left to major parkway service centers and sports stadiums where captive audiences will pay the piper. 

     So these owners knew they had high-traffic areas, but never checked out shopper profiles. And even this would have been obvious had they had their scouting eyes open: junk-heap cars and trucks, and shoppers in Salvation Army-style clothing ear-marked the parking lots.

     Of course it’s possible that these owners might have thought they were so entrepreneurially sharp that they could sell ice to Eskimos.

     Compounding the issue was that perhaps they saw nothing off-putting about cars lined up at these one-person kiosks, having pulled up because there wasn’t time to stop at WAWA or 7/11, waiting in bumper-to-bumper lines for some tweep to order a fat-free, candy cane brandy latte with 3 shots of carmel splash espresso, and skim milk with real whipped cream sprinkled with cinnamon… 

     And even that bit of customer aggravation would be resolvable and — in some neighborhoods wouldn’t matter anyway — if some value-added benefits were made part of the waiting time (not unlike the idea of Starbucks laptop connections).

[Don’t get me wrong here, I am not endorsing Starbucks; I don’t like their operations, their rip-off prices OR the taste of their over-the-top coffees; they are simply a convenient example.] 

Bottom line: Realtors beat it to death, but they are right! Location is indeed critical for every (even in-home) business. But if you fail to do your (complete) homework and don’t think through the strengths and weaknesses of any potential location, you do it at your own peril.”

     If the business has promise, excuses don’t cut it when hotshot entrepreneurs run it into the ground. Specialty coffee –in the right locations — can still command big bucks in this economy. Stupidity cannot. 

# # #  

 LOOKING FOR LEADERSHIP? See Hal’s Guest Blog Post at TBD Consulting’s Jonena Relth’s HIGHLY-RECOMMENDED site http://bit.ly/XhN1h

 WONDERING WHEN NO is Better Than MAYBE? See Hal’s Guest Blog Post in BonMot Communications’ Angelique Rewer’s FREE HIGHLY-RECOMMENDED e-zine www.thecorporatecommunicator.net 

# # #               

“Leadership is not

just telling people

what you want…it

is getting people to 

do what you need 

them to do.”

– JON ALTERMAN, Senior Fellow,

Center for Strategic & International Studies

     There’s a classic leadership-style story about (pre-US President) General Dwight David (“I Like Ike”) Eisenhower on the battlefield during WWII, when he was addressing his team of officers at a makeshift table with a piece of string.

     He first pushed the string across the table with thumb and forefinger and demonstrated the end result being a tangle. Next he took the end of the string between the same two fingers and shook it a bit before gently pulling it, demonstrating the straight-line formation of the string…and made his point clearly that troops who were pulled by their leader from the front would outperform those whom the leader pushed from behind.

Are YOU 

p~u~l~l~i~n~g  

or   P U S H I N G ?

     Because you own or manage a business or part of one, you are responsible for motivating your troops. You set the example. If you are pushing people, others below you are pushing people. Pushed people get resentful, uncooperative and disruptive.

     People who exhibit these attitudes will cost you untold amounts of money, time and effort. In fact, such behaviors have been known to cause and lose wars. Surely, they will lose your customers.

     If you are always the first to step up to the frontlines and then pull others along, you will inevitably gain and retain the respect and loyalty of those below you. They will believe in you, trust you and follow you. They will be more productive more often.

     This thinking and approach is as critical for government as it is for multinational and Fortune 100 corporations, even Mom & Pop stores and your own family! Every organization can gain from Eisenhower-style leadership.

     In fact, small and mid-sized companies are places to ignite the kinds of larger, global applications that will eventually revitalize and bolster world economy. Managers in giant corporations who lead by pulling, succeed at cultivating more entrepreneurial, innovative solutions to chronic problems. 

     It matters not that you sell pizza, luxury automobiles, chickens, well-drilling, website designs, media advertising, crabs, healthcare services, insurance, pickles, legal services, clothing, real estate, or microchips…you will be more successful “getting people to do what you need them to do” by pulling instead of pushing.

     What does matter is that you keep working every single day at making your leadership style better because the solidity of your customer base is only as good as the day-to-day performance of those who work for, with and around you.

     Your people’s performance is only as good as the constant attention you give to the kind of leadership you provide. We are living in a low-trust business climate. Raise the bar!

     Remember that “integrity” is doing the right thing even when no one else is looking. Your integrity is your brand and people buy the benefits they believe are attached to your brand. It all starts and ends with how effectively you motivate others…

# # #  

THINK OUTSIDE

YOUR BRAIN!

     Okay, you own and/or operate or manage a small business (or piece of a big one), or you’re a salesperson or an entrepreneur. That makes you a schizoid, right? I mean you have so much going on that even reading this is a sacrifice … but take heart!

     If you’re really serious about what you’re doing, you are also serious about exploring innovative approaches to today’s basic essentials: productivity, customer service, value-adding, and marketing efficiency. Whoa, there’s a couple of new ones there!

     Yup! Those last two essentials that snuck onto that list are the fruits of our egg-sucking economy. Until the going got tough, we never paid no never-mind to ideas like adding product and services value or to pulling out all the stops to maintain marketing impact while cutting marketing costs. They were token pursuits.

     But now we care. Now we’re here. And here means taking a fresh look at what you’re doing. Here’s just one example:

     Do you have any interns working for you? No, not the White House kind … BUSINESS interns. Why not? Have you actually approached your nearby community college or university campus (or even high schools for some situations) and pointblank asked how such an arrangement could be made? Why not?

     Perhaps you think there’s no room in your organization for a wet-behind-the-pierced-ears-tattooed dude? You may want to revisit that thinking. Interns in much of academia will work for free or minimum wage because they can earn course credits for on-the-job experience.

     Interns who perform well often turn out to be loyal, long-term, full time employees.

     Interns need a definitive plan and can sometimes require some extra hand-holding, but they are also typically eager to learn and anxious to please (especially when performance is grade-related!)

     Spare yourself the worry of excessive planning and what-ifs, and make some exploratory calls. If and when you uncover access to an internship program, THEN decide how, when, and where you can use some free or inexpensive project help. Many short-term projects, by the way, can turn into mutually-beneficial long-term assignments.

     The trade-off? Well, you or someone you can trust to provide role-model leadership will need to expend energy (and patience) with any intern(s) you take on, and the intern(s) may not provide what’s needed.

     But, then again, you could end up a major winner and that depends a great deal on your screening skills to start with. Formal programs offer the advantage of giving you recourse to the school if there’s any problem, and you’d probably only be required to provide periodic performance evaluations.

     The bottom line is to think outside your computer, outside your workspace, outside your organization — outside your brain — and start making better use of resources you may have been overlooking, whatever and whomever they are.

# # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!