When paper planes

fly like the wind…

     This is NOT  about being on one knee with a ring in your pocket in front of the girl of your dreams! This is NOT  about responding to some ridiculous government or academialand RFP, where you’re dealing with people who –and I don’t mean this arrogantly; it’s just a fact– have no clue about the real world of business.

     This is NOT  about adhering to RFP rules and restrictions (that only those with enormous self-restraint and no imagination will succeed at accommodating). This is about  my contention that most proposals worth their salt will fly best as a single-page paper plane!

     You’re not so sure?  When’s the last time you got a 10 or 20 or 30-page proposal to lift off? It was a nose dive into the floor, right? This is a BlackBerry/TXTMSG/WIFI/IPOD world we’re in. Twitter Tweeters do it in 140 characters!

     So stop  re-writing War & Peace to answer every request and pose an offer to every prospect!

     Let me  roll my sleeves up and put it this way (and, yes, I know it’s not a real word!):

CONCISER IS BETTER!

     Three or four one-page  proposals of some kind every week will land you more and better quality clients, jobs, accounts, projects, sales, interviews, than one 8-10 page proposal every two weeks.

     Leave the fancy binder  and tabs and Introductions and Addendum and Exhibit 2a-3 junk for the floundering corporate giant managers and lawyers and investor solicitations and business plans and R&D studies and ROI assessments.  

     You’re a small business  seeking new customers, clients, patients, associates, referrers, sales reps, suppliers, product or service sales, increased website traffic, locations, business or branding launch… seek it in one page!

     David Balasco,  the famous theatre producer, used to tell sales reps to write what they wanted on the back of a business card and if he was interested, they could meet with him. Nearly no one ever rose to the occasion.

     Of course in those days,  people didn’t think in headlines, but the point is that WHEN you can get to the point promptly, you will increase your odds for success. If you own or manage a small business, don’t try to act too big! Keep your proposals short and sweet. If prospects are reputable and want to know more, they’ll ask! If they don’t, they’re not worth your time.

     And time,  after all, is all you really have, and you have less every minute of each day.

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Whaddayou, a head case?

You think business is 

in cruise control?

     Are you on some other planet?  I heard someone say today that he thought business was holding steady and that this economic slump would be over soon. Those of you who know me know I am the eternal optimist. I always believe that –no matter what the odds–  things will work out for the best, and soon!

     But, this economy is out of control.  It’s one thing to think and act confidently and to believe in yourself and in what you’re capable of accomplishing. But it’s quite another to think that everything’s going to move out of your way as you stride forward. That’s like saying you’re a great swimmer so the tsunami that’s coming is no big deal.

     Sorry to have to be the messenger  (please don’t shoot!), but REALITY is that things are NOT going to move out of your way just because you have self-confidence. In today’s economy, you need a whole lot more than that. You need innovation, perseverance, and integrity.

• INNOVATION. If you are not coming up with a clear, new idea (SOME idea; it doesn’t have to be Earth-shattering), and seeing that idea all the way through to implementation EVERY WEEK, your business is not likely to survive another year!

• PERSEVERANCE. If you are not determinedly and tenaciously driving your business forward on a DAY-TO-DAY basis, your business is not likely to survive another month! 

• INTEGRITY. If you are not demonstrating HIGH TRUST evidence of integrity (doing the right thing even when nobody is looking) in EVERY business dealing you have every single hour of every single day, your business is not likely to survive another week!   

     Well,  here’s the good news:

     ALL OF IT–Innovation, Perseverance, Integrity– is a CHOICE!  You can choose to practice all three of these important qualities every day… every day! You simply need to make your mind up that self-confidence alone, without direction, accomplishes nothing. 

     But you can make  the conscious choice to make self-confidence work FOR you, right now by exercising innovation, perseverance and integrity in your very next encounter with an employee, customer, vendor, referrer, delivery or maintenance person, and the next human being you meet…and every one thereafter!  

     Right now!

     How hard is that?  As hard as you choose to make it!

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Hal@Businessworks.US   302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Listening skills alone 

do not a good boss make!

     Just when you thought  you were doing a great job of  communicating because you’ve been working so hard at listening better and more actively and more attentively, along comes this snot-nose blog writer to tell you that you’re only halfway there!

     Careful listening is a wonderful thing,  and it gets you to the fifty-yard line every time. But if you’re not taking ACTION on what you hear from your staff and associates, and if you’re not giving the source of the ideas and information due credit, touchdowns are not in your future!

     You’ve heard about  criticize in private and praise in public? Well you can’t do too much (genuine) praise of good ideas, good behavior, good attempts (even when they fail!), good attitudes, good productivity, good referrals and networking, good overall performance.

     If your response to this  is to off-handedly toss a mumbled “Yeah, right!” on the table, you need to seriously question if you are getting too old too fast. When was the last time you were the object of some one’s sincere praise? How did it feel? What action did it prompt?

     Every time you can  express appreciation for innovative, success-driven thinking and behavior, and of course in public, you are fostering more positive thinking and action by that individual, and by everyone else around. Trophies, plaques and certificates are nice, but there’s nothing like an on-the-spot exuberant compliment and accreditation, a pat on the back.

     Small, frequent on-the-spot rewards  for a job well done (or well-attempted) have always served to motivate and encourage repeat positive performance better and much more effectively than any other form of “attaboy” treatment.

     Pulling an employee  (not physically, I should probably mention!) from her work station to thank her for a great effort in front of whoever is there (customers, other staffers, vendors, passerby, delivery people) and treating her at that moment to coffee, or lunch or a walk around the block will generate more positiveness than annual award dinners and golf outings.

     Spontaneity counts!    

     Nurturing  company-wide opportunities to contribute counts!

The feeling that one’s opinion counts in the grand scheme of things provides an enhanced sense of self-worth, and people who feel good about themselves because of the work they do, will in turn feel good about the employer who makes this possible.”

—Martin Yate from KEEPING THE BEST And Other Thoughts on Building a Super Competitive Workforce 

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Make today a GREAT day for someone!

Faster Than A Speeding

Twitter Tweet . . .

First and foremost,  I hope that the “Twitter Tweeter” who is  responsible for the 9 words I plucked off of Twitter (to feature in my blog post tonight) steps forward. I’d like to put a gold-medal ribbon around her/his neck.

Staring blankly at the rampaging scroll  of recent Twitter trash, I was reading:

“Gosh” and “Golly” and Obama this and Rush that; how to get 14 zillion followers in 24 hours; who’s listening to Jeremiah Was A Bullfrog;what stale peanut butter tastes like; when did Jesus last appear in midtown Manhattan; what the weather is in Southwest Padula; the now infamous “I did not…” quote by Clinton; and how cool Ban-Ray sunglasses are; THEN 9 words rolled by that caught my eye . . .

WHY?

WHY NOT?

WHY NOT ME?

WHY NOT NOW? 

     Whoa!  I said to myself, “Self, these four questions, these nine words, could turn the business world around.” Then I scribbled them down quick before they fell off my screen into Twitter oblivion (Yes, some people do still write things on paper! And, yes, Virginia, there IS a Twitter Oblivion!).

     When I looked up,  sure enough; they were gone. Was it a mirage? NO, I had them on this little scrap that I stuck in my pocket. For days, I kept pulling it out to think about. Guess what I figured out? These 9 words could be the official Mantra for Entrepreneurs.

     These 9 words  are the reason that upstart business startups get started! I mean you’re not likely to see this grafittied on nursing home walls, or in the men’s room at your local bar. This is heady stuff here.

     WHY? WHY NOT? WHY NOT ME? WHY NOT NOW?  works big-time as a thought-provoking motivator for salespeople. And aren’t we ALL salespeople? Well? Aren’t we? When did the last day ever pass in your life that you were not trying to “sell” something to somebody?

     If you’re honest,  the answer may be “never.” Even babies and puppies try to get attention. The blessed difference is they don’t have hidden agendas! So, back to the question, and back to the four questions, and 9 words:

WHY?

WHY NOT?

WHY NOT ME?

WHY NOT NOW? 

     My humble suggestion:  Write them down, paste them up, and think about them everyday for 3 weeks. I’m betting that you will astound even your skeptical self!     

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Sometimes

Smaller Is Better!

Stop trying to jam  big-budget marketing into today’s low-budget economy! You’ll lose time, money, energy, and respect! (Maybe even your business!)

Having helped to start  hundreds of successful businesses, I’m rarely wrong when it comes to predicting business failure. And I’ll tell you right now that I can name a doctor, a manufacturer, a furniture retailer, a trucking business, a bank, a college, and two car dealerships that are positively headed South. The worst part is they don’t even know it. (Or perhaps they do and just don’t want to admit it!)

They’re all caught up  in trying to beat the economy by overwhelming it, like the poor schlemiel with a gambling addiction, throwing good money after bad. Each of these incipient failures have undertaken paths of reckless endangerment, thinking they are some kinds of hot-shot entrepreneurs. Sadly, they are not likely to survive long enough to see the economy turn.

     SOMETIMES  

(contrary to all the “enlargement” spam emails),

 SMALLER

(as the little Beetle automaker has proven time and again)

  IS BETTER!

     Marketing  doesn’t have to be exorbitantly expensive and splashy to be effective. There are some enormously successful direct mail campaigns out there that use postcards. Some of the world’s greatest print space advertisers have discovered they can be equally effective with great (tiny and infinitely less expensive) front page classified ads.

     Baseball managers  who lack big-time sluggers resort to winning games by playing “small ball” …focusing on the basics like not swinging at first pitches, drawing walks, bunting, base-stealing, catching with two hands (!) and playing “heads up” on each pitch. It works.

     Professionally-written  email campaigns can be hugely successful for no cost beyond a writer and a technician (and maybe a list rental). I am presently preparing a frugal campaign for one client that calls for strategically-placed highly-specialized business cards instead of the elaborate and expensive brochures he originally planned.

For another client,  I am preparing an inexpensive customer attitude survey that will get the business significant sales simply by virtue of asking for opinions (and might even collect some valuable ideas and feedback as well!) Bumper stickers are making a comeback.

Bartering  website banners and, of course, the much-talked-about use of social media also represent free and often very effective marketing tools. And, done right, not enough can be said about the value of professionally-done (and again, free) public relations news release and BUZZ (word-of-mouth) programs.

Before you dig  into your pocket to bet on yet another roll of the dice, stop and think about other effective, less-expensive ways to get your message across. The ways are there waiting for you. When smaller is better, open minds open doors!

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Next time someone calls you

“Four i’s,” say thank you!

Radio station WIIFM  (What’s In It For Me?) has been on the air now for over 30 years that I can remember, as the acronym for reminding marketers and advertisers and salespeople that benefits, not features, are what people buy! You want to make a sale? Tell prospects how they’ll benefit, not how great you are!

Okay,  you got that, right? So what’re the “Four-i’s” in SMALL BUSiiNESS STiiMULUS?

Here it is,  all you acronym fanatics (and don’t say I never gave you anything!):

• Intelligence –

Cause literally EVERYone outside Federal and state government circles knows that ONLY small business job creation will reverse this sick economy, and that small business owners must rise above the meaningless token incentives being waved around… and go for the gold under their own steam!

• Innovation –

Cause everybody has ideas, but very few see them through to completion!

• Impression –

Cause you never get a second first one!

• Integrity –

Cause without it, you have no business and no chance of survival in ANY kind of economy! Doing the right thing all of the time means having no exceptions.

     The bottom line is  that if you are lacking in even one 0f these four I’s, you are in big-time trouble, and need to get on the stick before 9am tomorrow morning! And, incidentally, none of these qualities, values, characteristics, whatever you want to call them, costs anything.

In fact,  all four involve conscious daily choices to pursue them. When you have Intelligence, and know your market, know your industry, know your competition, know your product and service benefits (and features) and know what you’re up against with narrow-minded government perspectives that will only provide lip-service instead of solid support, you will be in the best possible position to move your business forward.

     When you choose  innovation and innovative thinking, you are choosing to see every step of the birthing process for launching a new idea. That focus alone will carry the best ideas forward and lose the unproductive ones quickly along the way.

     When you realize  that no one will take the trouble to judge your business twice and that your first impression must be the one that flies, you will be well on the way to achieving the acceptance levels you seek. This means not settling for inferior marketing, advertising, sales, promotion, merchandising, and public relations programs and materials.

     Integrity is the backbone of business.  The recent failures of giant corporate entities have underscored the truth of this point. The day-to-day failures and successes of small businesses are 100% attributable to having and consistently demonstrating high levels of trust and integrity or not. Failures blamed on under-capitalization are failures of poor management. Failures of poor management can inevitably be traced back to failures of integrity.

Heed the Four i’s  as if they were your own two i’s because in the end, the i’s have it!

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Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

“Stick to your knitting!”

(and risk going down the tubes!)

All of history’s great management gurus  have traditionally advised business owners and managers to stick to their knitting, as in “do what you do best, put your head down, and charge forward!”

But these are radical times  that call for radical solutions. “Sticking to your knitting” can earn you bankruptcy. Look around you for the proof. Would you like a list of all the (big AND small) single-minded-pursuit businesses that closed in the last two years?

Except for those few businesses  that thrive on hard times… do-it-yourself stuff and debt consolidation and pawn shops and vulture lawyers… those who do best are adapting and expanding and re-inventing themselves!

You run a service business  but have more to offer than just your accounting skills. I’m not talking about your tuba-playing. Surely you have taught others something about your specialization at some point. Why not add that ability to the range of services you offer?  

VOILA!  Now you are also a consultant and trainer. Package these add-on services, price them, and include them on your business cards and letterheads. Hey, nothing ventured… 

You’re a painter or designer?  Add less-expensive, one-of-a-kind postcards and greeting cards to your lineup.

You sell furniture  and discover the new senior housing complex down the road provides a small alcove area next to every front door; nothing you carry fits there, but you (or someone you’re connected with) have (has) some carpentry skills. Measure twice; cut once. Skinny/tall/customized corner cabinets! Sell affordably and POOF! A new revenue stream and new prospective customer base.

Every problem is an opportunity.  

A lousy economy is an opportunity

to innovate and spin new business

directions out of your old knitting.

“A stitch in time…”     

Is Your Business Jogging In Place?

Accountants and lawyers  (UGH! What a combination!) will quickly tell you that your company is a legal entity that needs to be thought of as a separate and distinct individual.

So, okay,  why should a company be any different than a person when it comes to cultivating and maintaining good health? Like, what could possibly be better for your business than to feed it nutritious meals?

  And while you’re at it,  make sure it gets a good night’s sleep as often as possible… but minus the pills; just turn out the lights. You might also see to it that it does the prescribed number and reps of bench presses, and that it jogs a couple of miles and swims a few laps every day.

  Some good head-clearing  cross-country runs beat jogging in place, by the way, and the swimming? Hey, it’s the best total exercise there is, with no pressure on backs, knees… or computers, file cabinets, copy machines and elevators.

Of course you also know,  while we’re on this subject of general health—-the ubiquitous variety, not some empty-suit czar called “General” —-that certain bad habits can do in even the most fiercely determined health and fitness efforts. You do know this. Stuff like smoking and alcohol or drug dependency will knock the greatest Olympian out of competition.

Sooooo,  why would you allow your business to develop destructive dependencies? Just because you hear other business owners moan and groan about the econ0my doesn’t mean you should be tossing in the towel anymore than that you should take up heavy drinking and drugs because your business is a couple of blocks away from a rehab center.

     Your business needs exercise!

Take it for a walk,  play Frisbee with it (no computer games; those babies are already over-burdened), go bowling. Air the place out. Periodic housekeeping is a good thing. Overhauling policies and procedures is an invigorating experience. Changing hours, suppliers, responsibilities, terms, and hats are all events that represent a clearing of the decks.

When new business  isn’t in your face, you need to be getting ready for it. Your company needs a little tree -shaking to let the nuts fall out. Sure, tree-shaking is good exercise. Anything you can do to work up a little sweat…

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Hal@Businessworks.US or comment below.

Thanks for visiting. Go for your goals!

Reality Check!

      Just in case  you’re star-struck with the idea of starting your own business venture, be aware that there’s a little more to it than flipping the black and red “Yes, We’re Open” and “Sorry, We’re Closed” sign twice a day.

There’s . . . 

• money (at least twenty times more than you can even imagine needing!) 
• industry experience, training and know-how
• knowledge of the market and the competition
• customers (you’re going to need a few to start)
• suppliers (you’re going to need a few to start)
• location (which is often critical, depending on the nature of the business)
• utilities
• a formal written business plan
• investor and/or loan payback arrangements
• basic office and business supplies
• inventory of products and/or services
• credibility (industry/community associations?)
• advertising/marketing preparation
• advertising/marketing implementation
• an accountant
• a lawyer
• an advisory board
• employees
• a bank and bank account
• maybe a post office box
• maybe charge card or PayPal arrangements
• maybe a charge card
• furniture and equipment

…this could go on for pages!

     And don’t tie-up  your brain with this next thought, but you surely need to be conscious of the fact that 9 out of 11 new businesses fail in the first 3 years, and that it takes 5 years on average just to break even financially.

     Be aware that  most businesses fail because of poor management. Period. It’s common to hear that a new business didn’t make it because it was under-capitalized, but if you think about that for 2.5 seconds and can be honest about it, under-capitalization is:  poor management!

     You can be  a free-wheeling entrepreneurial spirit all you want, but reality dictates that you have to do some planning and have a ton more money than you think you need just to get up and running. This is a “haste-makes-waste” point in time where shortcuts don’t work.

     Of course there are always  Steve Jobs and Bill Gates success stories about starting in a garage and working “on a shoestring,” and I wish for you to be that kind of successful, but reality is that these two superstars are each one in trillions.   

     If all the above  thoughts have fueled your fire instead of discouraged you into retreating to the life of a bottom of the barrel employee, you might actually have what it takes to make it work. Go for it! (Oh, and if you need to call me for help, do it please before running out of money! Thank you.)

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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This blog free via list-protected email: click RSS Feed above…$1.99/mo on  AMAZON Kindle. Creative? Add your own 7 words to the 314-day 7-Word Story (under RSS) We’re making it up as we go!  GET Hal Alpiar short story in Sept. release book from Nightengale Press: THE ART OF GRANDPARENTING Amazon, B&N, OR order special (signed by Hal) pre-publication $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC @PO Box 1236, Millsboro, DE 19966. Include continental US ship-to address. 9/13 is Grandparent’s Day!

When you find one, let him go!

     Hatching a business that hatches a business may seem like a lot of hatching, but is it? Isn’t that what entrepreneurs thrive on? I’ve always thought one of the most endearing (and maddening) traits of an entrepreneur is that she reinvents herself about as often as the sun rises.

     Why do you think that is?

     Because she can, some would answer, or–in other words– entrepreneurs have more freedom to swing so they do. But a truer assessment would probably revolve around the innovative thought patterns that jump from one thing to another.

     Entrepreneurs are not typically great planners. Planning is for corporate muckity-mucks who need to justify their existences. And don’t those poor souls live to justify themselves? Entrepreneurs live for the next venture. Often these occur within the very depths of the existing venture, and VOILA! New business is born!

     But don’t get the wrong idea here. Entrepreneurs are not the wild, out-of-control risk takers Hollywood would have us believe (but then, nothing on Earth is probably farther from reality than those out-of-touch “stars”  the media sells us). Entrepreneurs, as chance would have it, take only reasonable risks.

     What this means is that we might be keeping a jaundiced eye (yucht!) on a venturesome friend or relative and thinking he had gone off the deep end, and is on the precipice of colossal failure, and quickly grab him by the shirtsleeve and try to pull him back from the edge.

     But, no! Not only does this reckless friend or relative disregard our grasping and shouting, he actually gets resentful, like we were blocking sidewalk passage or something.

     Entrepreneurs, true entrepreneurs thrive on precipice balancing. It’s part of what will lead them to the next big opportunity. And here’s the catch: It just LOOKS reckless to us because most of us don’t parachute out of planes or surf Hawaii’s giant waves.

     But TRUE entrepreneurs are in control of their fates, have a firm idea of direction; they don’t worry about finish lines; they look for every option and opportunity; they risk only what appears likely to succeed, and never as recklessly as most of us probably imagine.

     When you find one, let him go!  

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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This blog free via list-protected email: click “Posts RSS Feed” (center col.) or $1.99/month on AMAZON Kindle. Creative? Add your own 7 words to the 311 day “7-Word Story” (under RSS) We’re making it up as we go! Hal Alpiar short story in Sept. release book from Nightengale Press: THE ART OF GRANDPARENTING Amazon, Barnes & Noble, OR order special (signed by Hal) pre-publication $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC @PO Box 1236, Millsboro, DE 19966. Include continental US ship-to address. 9/13 is Grandparent’s Day! [See Blogroll]