Archive for the 'Leadership' Category

Jan 18 2015

ZEST! The Competitive Edge.

“Z”. . . ZEST

                                                                                ZEST (not the soap) I am referring to you and your business . . . ardor, élan, gusto, joie de vivre, lust, oomph, passion, pep, pizzazz, tang, vitality, energy, zing,  zoom, zip,  zap . . . either you’ve got it or Leaping Consultant . . . . . . . .

If you’ve got it, you can make it better. Start here now. If you don’t have it, you can get it ignited here, now. Free. No strings attached. No gimmicks! Just you and your business, and me.

~~~~~~~ 

Sounds good, you say, but who cares? Uh, your customers, your employees, your suppliers, your investors, your lenders, your community . . . and your family. Does that work for an answer? This is not just another lecture on motivation. It’s about operating your business with a competitive edge.

Let’s get to it: When did you last ask a few customers why they do business with you instead of with __________ (fill in the name of a leading competitor)? Oh, you did a survey? Well, that’s great, but there’s nothin’ like the real thing, Baby, goes the old song, and there’s nothing like straight eyeball-to-eyeball answers.

Whatever you hear back, by the way, accept and be appreciative. Do not criticize. Do not “Yes, But.” Do not argue or dismiss. There’s a reason for everything. Take it in. Write it down. Smile and say thank you. Go off and think. Odds are pretty good that the answers you’ll get will have something to do with your attitude and approach.

In other words, HOW you deal with customers, employees, and others around you is what determines more than anything else why your customers are your customers. And it’s that reputation that attracts other customers. So, if these assumptions about how you deal with others are even just half right, you already have a competitive edge.

It may simply need –like the holiday carving knife– a little sharpening. Start by asking yourself if you and/or someone else who works with you have been partly or largely responsible for positive customer feedback. Do you appropriately reward that behavior when it comes from others. Rewarding positives breeds more positives.

If you get feedback that attributes your business strength to other factors –price, quality, convenience, etc.–you need to giddy-yap over to your customer service counter/person/policy/strategy/whatever, to fix it or make it better.

Why? Because in this lousy (that we keep hearing is great) economy, it is frankly not a good sign that anything other than your outstanding service should be the #1 factor quoted by customers. You cannot any longer compete on price or packaging or quality or convenience or sustainability. Anyone with the know-how and gumption can beat you on those points.

But no one else can be you!

No one else can treat people exactly the same as you, and therein lies your single greatest and unique competitive edge — it’s the differential that you, exclusively, can offer. Have you ever by-passed others and gone out of your way to deal with a particular business because you relate better to the source? Of course you have.

We all seek individuals and entities we feel offer more integrity, more authenticity, a better reputation, provide more extras. So your customers are different? What’s keeping you from adjusting, over-hauling, boosting or perking up your business approaches and attitude NOW? Aren’t roadblocks, after all, a matter of choice?

Choose more of what works. Put a little spice in your spirit! And remember what you put out and how you come across – your spirit — is yours alone. No one else has or can use your strengths.

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Hal@Businessworks.US  931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Dec 09 2014

In Business Life, Age Matters (60-70?)

YOU’RE 60-70 YEARS OLD?

There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!

Popular observations about your age:

YOU’RE 60-70 YEARS OLD
Ah, now you’re cookin’, Baby! True smartness sets in and you learn to appreciate the idea that life is too short to be hanging around with time-wasting junk. That includes other people who are hell-bent on draining your brain and emotional storage bank with their tales of physical ailments, surgical procedures, and drug regimens.

Business life begins at 60! Go get busy! Invent something! Write a book! Play senior softball! Coach something. Find a local youth organization you can work with. And there’s nothing like moving to or visiting a college town to keep you feeling young! Pull up stakes and git outta Dodge! If you’re married, do another honeymoon. If you’re single, and still searching for love in all the wrong places (like bars!), gussy yourself up and check out stuff like www.NeedTaGetMeARedHotSeniorLover.com (Just kidding. Sorry, it’s not a real site!)

One good thing that’s predictable once you hit into the 60-70 age group: You say “screw it!” more.

Oh, and—after trying endless formulas, products, and treatments to no avail—you let your hair and wrinkles grow wherever the hell they want to. You look lovingly at grandchildren, but have a keenly developed zero-tolerance for temper tantrums and the soiled diapers that you once handled with aplomb, finesse, dedication and necessity.

Reluctantly, you look for the bright side of facing the eventual need to downsize your living quarters and aspirations. Your kids talk with you like they think you’re seven years old. You are either attending church services more or less. You are paying too much attention to politics, the news, and nail fungus!

Here’s the whole enchilada: Be thankful to be who you are and to be headed forward on your path. You’ve made it this far and you ain’t gonna quit nohow!

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

WATCH THIS BLOG NEXT WEDNESDAY

FOR HAL’s 70+ AGE COMMENTARY

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Hal@BusinessWorks.US  or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Nov 19 2014

In Business, Your Age Matters (30-40?)

YOU’RE 30-40 YEARS’ OLD?

There goes your past. Here comes your future. But
it’s only this minute—this very split second as you
read this sentence—that counts!

Popular observations about your age:

SKYDIVERS

YOU’RE 30-40 YEARS’ OLD

It’s inconceivable that those under 30 consider you older than dirt, so you do everything mentally and physically possible to prove yourself otherwise. You get a little achy-breaky once in awhile, but–after all–you still feel invincible enough to beat yourself to a pulp on the athletic field, go cliff-climbing, hang-gliding, whitewater rafting, buy a horse, and race jet skis. Maybe you’re a late bloomer, but you fall in and out of love 15 more times, then soul-mate with one of your original 25, from when you were (aaaaah!) in your twenties.

You gloat at being able to buy your first house, then quickly realize—as nasty things go wrong that require hiring contractors—that you’re in over your head. But now, for the first time, you at least have your own neighbors and your own on-the-job friends (and a soul-mate) to commiserate with. You try a couple of churches. You drink a lot of fancy-brand beer.

If you weren’t having young children and old parents when you were 20-30, you’ve probably got both now, and you feel like you’re in the middle of a sandwich, ready to be eaten up by stress and time pressures, especially with so fewer opportunities for self-indulgence. Getting your fingers burned and knuckles rapped as you learn the politics of career pursuit, you think about starting your own business. You Google a lot.

Approaching 40, you own up to the fact that maybe you don’t actually know as much as you thought you did when you were ten years younger. You trade your Camaro for a minivan to get the kids to baseball, soccer, dance lessons, Cub Scouts, Brownies, fast-food spots. You love your spouse, but the minivan . . . Your smartphone keeps you connected to the world, but you somehow still feel disconnected. The kids anchor you to living in the present. These years are all about making and spending money, getting promoted, researching startups.

In your heart, you know there’s hope for you yet. It’s true. Just choose it. Oh, and hang in there, Kiddo! Time Heals.

Business Life Reality: Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

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WATCH THIS BLOG THE NEXT 4 WEDNESDAYS FOR

YOUR AGE COMMENTARY~~~ NEXT WEEK: 40-50
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Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Oct 30 2014

FAKE Entrepreneurs

FAKE Entrepreneurs

 

male maskFemale mask

Listen to all the politicians toss the “E” word around, and it will be transparently clear that they haven’t the foggiest idea of what Entrepreneurship is all about. How do YOU stack up? Here are some solid clues and checkpoints:

FAKE Entrepreneurs indulge in constant chatter about how great their business ventures have been, and will be, instead of being focused on the present “here and now” moment, as real entrepreneurs tend to be most of the time.

FAKE Entrepreneurs waste time, energy, and opportunities by whining and complaining about what didn’t “go right.” They instead need to follow real entrepreneurial thinking which calls for learning from the process and adjusting it, then moving on to make their ideas work.

[We’ve all heard the famous comment from Thomas Edison in response to questions about his 10,00 attempts to invent the light bulb, and how he felt at having failed 10,000 times, that he said he instead learned 10,000 ways to not make a light bulb!]

FAKE Entrepreneurs talk nonstop in convoluted terms about big money deals they have made and will soon be negotiating, instead of real entrepreneurs who pay tenacious attention to their current cash flow.

FAKE Entrepreneurs react instead of respond and blame others (predecessors, parents, partners, competition, the economy, climate change, and childhood) for costly business errors and decisions, instead of accepting—as real entrepreneurs—that the upsets are the result of a conscious or unconscious choice that they made now or in the past, and getting on with life.

FAKE Entrepreneurs consistently “take entrepreneurial risks” without remembering to put the word “REASONABLE” in front of “risks.” Real entrepreneurs don’t bet the farm. Real entrepreneurs take more risks than corporate and government managers, but the risks they take are always reasonable and realistic.

FAKE Entrepreneurs refuse to set goals because they fear failure, and refuse to learn proven goal-setting criteria which include “flexibility” as a key determinant. Real entrepreneurs set goals and routinely change them as they go forward because A) Nothing is in concrete, and B) times, people, and circumstances often change at the proverbial drop of a hat.

[Reality dictates moving or adjusting the goalpost or the terms initially determined for getting into the end-zone. Real entrepreneurs know they don’t need to stay on someone else’s measured field or inside someone else’s stadium in order to score a touchdown!]

FAKE Entrepreneurs mask what they’re doing behind closed doors or armies of hungry lawyers, out of fear someone will steal their idea and beat them to the punch (and that, by the way, can happen easily while ego-feeding with those few, well-disguised, bad-news investor and business lawyer vulture-types!).

Real entrepreneurs understand that seeking trustworthiness in associates is paramount among desirable qualifications, and that proprietary rights, copyrights, patents, trademarks are important, but that the time and energy of appropriate types of attorneys must be carefully shopped for and firmly (and appropriately) channeled.

[With cautious judgment, real entrepreneurs will usually embrace competitive overtures (and sometimes offer some). Many businesses maximize success for themselves by clustering, or joining forces with, or bartering with other like-minded entities… often a mainstay of retailing to stimulate consumer shopping and even realize cost savings with co-op advertising and promotion events.]

 How do YOU stack up?

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Hal@BusinessWorks.US      or 931.854.0474

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

2 responses so far

Oct 06 2014

THE GETTING-CONSULTING-BUSINESS SECRET

The definition of a consultant: someone from over 100 miles away who jumps hurdles and carries a briefcase—but it’s, oh, so much more!

Leaping Consultant

The Way to Get Consulting


  Clients is to BE a Consultant!

 

• Ask any sales pro! It’s the truth! You want to be a great baseball player? Stop thinking contracts and play baseball! You want to be a great consultant? Stop thinking contracts and BE a consultant!

• Oh, and don’t bust a gut trying to be a lawyer. (Great lawyers are great actors, not great thinkers!) You’ll grow old fast trying to draft a contract for every prospect. Besides, odds are that even if you make the sale, the contract will be broken, which creates the need for lawyers!. [Save contracts for major corporate and airhead government clients.]

Smart rule of thumb: If a handshake’s not acceptable to a prospect, the prospect’s not acceptable as a client, even (and probably “especially”) when you’re broke!

Pull-ease: STOP WRITING PROPOSALS! Don’t be a proposalaholic! It NEVER pays! You’ll waste a gazillion hours. Everyone wants a proposal so she or he can decide if you’re worth it, and to use as a guideline for hiring someone else who’s closer or less expensive. Some will take it and follow it and do the work themselves, or hand it off to a staff person to do it in-house. “BAM” (with thanks to Emeril!)…screwed again!

• “Well, I charge for proposals,” a consultant once told me. Seriously? Good luck with that. Yeah, seriously.

• Don’t waste time sending out emails trying to schedule in-person appointments. Just get on the damn phone and make the appointment!.

Okay, now that we’re past the preliminaries, consider this: The only efficient and surefire way to get clients is to start from the very first minute of discussion to serve the decision-maker AS IF YOU WERE ALREADY the consultant. In other words, BE a consultant.

Don’t worry about giving away your services on a first/second visit. Worry about not getting the business because you failed to demonstrate how much value you can contribute (which btw, does not translate into overwhelming your prospects). Focus instead on making pinpoint airstrikes.

Ah, and remember there are always three decision-making entities involved (sometimes one person with three different hats): The CEO, the CFO and the COO, or (depending on your expertise) the VP of Sales and/or marketing. A “sold” CEO may yield to the money-manager. And, the purpose of every first sales call is not to make a sale; it’s to get another sales call!

Great consultants (and great salespeople) listen 80% of the time. They suggest with questions–have you considered…? Great consultants call on practical and directly-related examples of experience or knowledge-base. Great consultants ask for examples and diagrams and opinions, and then weigh it all before offering recommendations.

When you demonstrate your thinking approach and knowledge base, and do it in a passionate but gracious and understanding manner, you are clearing a path for a prospect to experience how you’ll work and what you’re all about right from the git-go. Consider it a “test drive.” Consider how different the consultant model was just five years ago!

Instead of asking endless stupid questions, ask enough to find out the biggest surface problem and make simple, straightforward, practical (but not know-it-all attitude) suggestions. Express these as what you BELIEVE (not “think”) might be the most productive or meaningful or rewarding solution direction (What has the prospect suggested as a goal or pursuit direction?)

Here’s the thing. If you can’t sit on the same side of the table physically, sit on the same side of the table mentally. And you may not like hearing this because you may think it’s “old-fart” stuff, but you should know it is the truth: What all of us buy all of the time is TRUST. So put yourself in the other person’s shoes. Period.

Happy Consulting!

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 Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

 

 

No responses yet

Oct 01 2014

Healthcare Business Startups

Birthing Healthcare Business STORK Clipart

Until you’ve worked on the front lines of a medical or therapeutic group practice, a private healthcare facility, or on a pharmaceutical or medical device core management team, you’re not likely to ever appreciate that healthcare entrepreneurship is a radically different beast.

Non-healthcare business entrepreneurs—minus the excessive regulatory compliance baggage—can afford to be more freewheeling than their healthcare provider-based counterparts.

Healthcare entrepreneurial ventures can carry astronomical price-tags for R&D. The accompanying array of complicated startup legalities, convoluted tax restrictions, partner negotiations, branding and marketing (Healthcare is NOT about smiling doctor billboards!), recruiting and interviewing, position statements, community relations, and building a referral base is enough to confound many dedicated providers who lack even basic business training or experience.

So what? Who cares? You might ask.

This is not to trivialize the amount of hard work and suffering that accompanies the launch of non-healthcare entrepreneurial enterprises—particularly those ventures giving birth to non-healthcare-related hi-tech products and services. It is simply that healthcare has it harder!

Initial non-healthcare-related business investments are often from friends and family who are happy to just get their initial money back.

But healthcare investors are often professional investor outsiders with no knowledge of your business, who want unrealistic return on investment, who are not interested in your sweat equity, and who want to own controlling interest in exchange for the funding they provide.

These wealthy individuals often seek to be “part of the action” and are willing to pay for it, but who will not let business founders off the hook if things fail — and, curiously, many who fit this description seem always to appear at the moment when you most need it.

The #1 underlying message here is DON’T NEED IT! When you most need money, you can be sure you’ll be communicating it without even a word, and that’s like blowing a game-starting whistle to send in the circling sharks. You think TVs “Shark Tank” name has no basis?

Underlying message #2 is STAY FOCUSED ON MAKING YOUR CORE BUSINESS WORK INSTEAD OF LOOKING FOR A QUICK FIX BY EXPANDING OR EXTENDING IT TOO PREMATURELY . . . TRUST YOURSELF AND BE REALISTIC.

So, if you have a choice between starting up a decorator windshield wiper blades company and establishing a business that aims to produce anti-bacterial clamps for micro-surgical openings, or starting up an orthopedic group practice, avoid healthcare pros money woes and go for the wiper blades! (But don’t think a year of that qualifies you to be in the windshield business, the windshield washer fluid business, and the rearview mirror business—or to think a 500-unit order means you need to break ground for a monster manufacturing plant!)

Just in case that thought crosses your mind, go back to the #2 message above, and if you do it right, you’ll be accommodating the #1 message without even trying. Because? Because you won’t need money because you’ll be too busy building your business and blowing out the walls of your garage!

If you’re truly “locked in” to a healthcare business startup, step carefully, listen carefully, speak and write carefully, and don’t let any amount of cash infusion take control out of your hands unless you have something else ready to put your hands on, and can (and are willing to) walk away comfortably. And remember–above all else– that Healthcare Leadership can mean only one thing . . . and it’s not Obamacare or “Lean” Management!!

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Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Sep 24 2014

BUSINESS SETBACKS

Is Your Star Falling?

 

Falling Star

Even once you accept and get past the awareness of every behavior being a choice, self-doubt doesn’t simply float away off into the ozone. And similarly, pats on the back, “Go get ‘em, Tiger!” coaching, and double booze drinks can feel like gasoline drips flaring up out of your emotional bed of glowing embers.

Even when you know that every circumstance—regardless of intent or time period involved—is the result of a conscious or unconscious choice, you will not necessarily feel reassured about your own sense of stability. You’re more likely to hibernate, or beat yourself up, or do or say something stupid.

Your concept of yourself as a leader or as a mover and shaker, or as The Wizard of Oz, is bound to crumble to some degree at some point (or points) in your life. You are, after all, human. And emotions, after all, are not logical.

So, did this post’s four-word question headline catch you in time, or have people around you already been suggesting vacation destinations and urging you to “chill,” “get out more,” or “get out of Dodge”?

How can you turn this around?

First, stop whining, bitching, complaining, blaming, punching walls, and—if you’re a thrower—you may want to consider a temporary switch from glassware and your fine china, to Styrofoam.

Second, question your intents and motives. Ask yourself what’s at stake? Your survival? Your health? Your ego? Your relationship? Your business? Your career? Your family? All the money you have in the world? (Hint: If any of these were probable, you wouldn’t be reading this now.) How about “HAPPINESS”?

Third, accept the fact that, considering the odds, it’s not likely your upsets are permanent, never-ending, all-inclusive, irreversible, or literally Earth-shattering. It’s probably just that your brains are scrambled eggs and your musculoskeletal system is JELLO. So, think substance!

Pretend your flight is overbooked and over-cargo’d and you need to toss your baggage off the plane in order to get where you’re going. Go ahead. Toss it! If it’s not life or death, just let go. You’ll be surprised at how liberating that can feel.

Next, decide the three most important things to you in your life and list them in order of importance. Then add the next seven items. There you have it . . . your “TOP 10.” This list alone warrants a brief time-out celebration (Uh, sorry, no shots or drugs — just a few whoop-de-do’s will be fine!)

Now, unless you’re on the edge of a cliff, racetrack, or a quicksand pit, take a step back! Look at where you’ve been these past two minutes. Think about where you need to go and what three different ways there are to get there. Take one. GO! If it doesn’t work, you still have two shots left! And one will work!

Congratulations on catching your falling star and for coming a long way (Baby!) from this blog post headline. You may want to consider one last thought:

“A word to the wise is sufficient.”

(Origin unknown . . . but if you are, it is!)

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Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Aug 29 2014

WHAT’S IN IT FOR YOU!

Greetings Business Owners,

 

Entrepreneurs and CEO’s!

 

Here’s “what’s in it” for YOU!

 

” What’s in it for you?”

 

First, if you’re not answering this question for every one of your customers and investors and supporters –every day, in everything you decide, do and say– you’re either not serious enough about your business interests to continue reading this (Thank you and goodbye!), or you’ve lost touch with reality (Hang in here for a few paragraphs and restore your awareness!). Hopefully, you practice rewarding those who keep you in business with more than they ever bargained for.

Reality Check: You only came here because you thought there was some benefit for you, right? There is. Read on.

Just in case you think I’m being too smartass, realize that none of us are open to new ways of thinking without being jostled. Some require more of a jolt than others depending on one’s state of mind at any given moment. A blog post doesn’t leave a lot of room for niceties when the subject matter revolves around boosting business results and the dynamics of attitude adjustment (and, no, I’m not talking about it being 5 o’clock somewhere!).

That leaves us with a choice between mollycoddling or being in your face. Pampering gets us nowhere. Spirited confrontation without physical or verbal abuse consequences, though, is not always bad. If we respect one another, we can disagree and still respect and learn from one another.

Okay, let’s get to the part about what you get for reading this far. Here–for you to chew on and digest– is some new revelation food for your business brain that I guarantee you will make a positive difference in moving you rapidly closer to your deepest personal goals in life . . . the tasks you want to achieve to make a difference on Earth:

1) There is no such thing as time management.

2) There is no such thing as stress management.

 

You can manage what you do, but if you’ve learned how to manage time, call me; we can make a fortune together! You can manage how you respond to stressful situations, but if you can manage stress sources, call me; again, we can make a fortune together. Oh, and on either of these pursuits, yes, you may need me. Yes, if you want to call me on that point (my number is below), I’ll be happy to explain.

Here’s the bottom line: You cannot manage time or stress, but you can manage how you choose to deal with time and stress restraints. When you choose to consciously control the ways you behave so that you respond to stress instead of react to it, you will be be happier and healthier and be far better at growing your business. You will be getting more done in less time.You will be choosing to make the most of the time you have left on Earth.

Personal productivity comes from being constantly aware that all behavior is a choice and that you can just as easily choose to make your self more in control of internal and external stressful sources an easy thing to do as you can choose (or continue to choose) to make it a hard thing to do. Be aware that consistently choosing these key ingredients of self-control and self-confidence cannot solve all problems because we are all sometime-victims of bad choices/decisions we intentionally or inadvertently chose in the past. When that happens, don’t compound your struggles by throwing CHOICE out the window. Buckle down instead and restart your meter!

SUCCESS is what’s in it for you, and you will get there by choosing to be in control of how you respond to stress and by choosing how you can best use the time you have available . . . remembering, of course, that SUCCESS is the journey not the destination, and that all of life is an interruption!

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I

Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Aug 18 2014

CAN YOU BE TOO PREPARED?

You’re on the threshold

 

of a presentation.

 

Are you “overkill” ready?

 

 

I once worked for an “overkill” boss. It took me awhile to figure this out because he constantly gave me the impression he thought I wasn’t up to snuff with reality, until I discovered that he was simply an OCD  poster boy . . .

“Did you key up the audio so it’s loud enough for those with hearing disorders? Is it timed to come on just as I say ‘New campaign’? Is there a crisp, clean unused legal pad and new pen with keyboard access in front of every chair at the meeting table? Who’s escorting them into the room?

“You’re wearing pinstripes, right? And plain dark suit? No crazy neckties. And kill that erring! Did you check the thermostat? You’re sure the agenda board is 100% perfect and visible from every seat? Their limo is ordered? What time’s their flight? Lunch arrangements? What about lunch arrangements? “

Of course that was just the beginning of his diatribe checklist. He would go on to the exact type and amount and freshness of the tuna salad and bread and veggies and dip and chips and cheese and crackers and fruit, and juice and soda to be served. “What’s the dessert? Who’s making it? Have you tried it?” and on and on. You’d have thought our ad agency sales pitch was a White House attempt at negotiating a global war peace treaty. “WHO,” he would always ask, “is in your pocket?”

BUT WAS HE WRONG?

I’d be interested in your thoughts, but I can tell you this much: While I never became the fanatic he was, I learned to respect the value of being fully prepared ahead of every client and potential client interface — in person, on the phone, and on the computer screen. While I agree that his cage-rattling directives were often excessive, over-the-top, I have come to realize that –in fact– he had a point: You can never be TOO prepared!

And perhaps most important: being fully prepared –including having some contingency plans– helps build self-confidence as well. Why? Because it leaves your mind clear to deal with the person(s) in front of you and adapt to he/her/them and/or the circumstances. If you’re not fully prepared, you may be too preoccupied with fumbling to notice nonverbal responses or room temperature or your own agenda . Sales, remember, are made in “the here and now“!

What is business (and professional practice) all about after all? The customer/client/patient/prospect . . . RIGHT? What else could it possibly be about? So if you think on this a minute or two –or a lifetime’s worth– you will undoubtedly come to the conclusion that your entire career existence is dependent on your’s and your organization’s abilities to attract and keep, and grow your customer base. What else is there?

Even if you work for a nonprofit, and think you exist to make the world a better place, you’ll never succeed without developing a base of supporters. So how does one maximize the odds of attracting and keeping and growing a support base of any kind? With as accurate and perfect and communicative a presentation as possible at every opportunity you get to make a point. You need not become an OCD basket case or a pushy salesperson to make this happen.

You must quite simply put yourself in your audience’s (of one or one million) proverbial shoes and present information at his/her/their level wrapped around expressed needs and interests. Oh, and that can ONLY happen if you listen carefully (at least 80% of the time) to what each and all of them have to say. If you’re unsure or can’t feasibly do this, hire a firm that will do it for you with surveys or focus groups or whatever methods work for your industry or profession.

Otherwise, you’re you’ll find yourself

working inside a box 

that you’ll never learn to think out of!

 

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Hal@BusinessWorks.US or comment below

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Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Aug 06 2014

SPONTANEITY – Hal’s Post #1200

When  Are  You

                                               

  SPONTANEOUS?

 

Entrepreneurial instincts require a range of attributes we’ve discussed here many times (Try the Search window. under the book cover on right) — passion, determination, innovativeness, reasonable risk-taking, etc. Rarely, though, do small and startup business venture gurus address one of entrepreneurship’s most basic anchor needs: spontaneity. . . being able to “turn on a dime.” Or, in 2015, “turn on a text message.”

By its very definition, being an entrepreneur is all about being a person of action. That translates to taking steps on one’s own behalf as well as taking steps, observing what happens, making adjustments, taking more steps, observing what’s happening, making adjustments, taking more steps, observing what’s happening, making adjustments — for as long as it takes to make an idea work!

Okay, so you know you need to incorporate more of this kind of thought process and practice but you’re not sure where or how to start? While there really is no better way to initiate more action in your day-to-day pursuits than to simply do it, it sometimes helps to have a prompt of some sort. Here are a couple of thoughts in that direction:

For just a few days– let’s say a week– put 10-20 sticky notes around in the places you most often look: car dashboard, cell phone, bathroom mirror, refrigerator door, coffee pot, wristwatch, pillow, computer screen, light switch, socks and underwear drawers, soap dish, add a few more of your own here. Each note needs to ask the 6-word question:

CAN YOU DO SOMETHING

DIFFERENTLY TODAY?   

So, that’s something tangible you can do that will help trigger or unearth from it’s hiding place, your sense of spontaneity. Those reminders should prompt you — for example– to think about and try: driving a different route to work or, starting your shower by scrubbing under your left arm instead of the usual right arm or, consciously smiling every time you step into and out of your workspace or, taping yellow caution tape around your bedroom doorway as a reminder to not talk business once you cross that line or, you got the idea.

Here’s something INtangible to keep in mind and prompt yourself with (same locations as above), but THESE sticky notes will (instead of a question) simply show the number “86400” and to get the complete picture of what 86400 means to you, try clicking on this:

86400

# # #

 

Hal@BusinessWorks.US

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals!

Make today a GREAT Day for someone!

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