Stewards of Sustainability:

Show Us Your Cupboards!

The latest Gallup Poll shows 47% to 19% of Americans are opposed to raising the debt ceiling.

No doubt for perceived vote-getting value, Mr. Obama appears to be seeking to steer us away from this issue by pretending to be fast on the heels of solving the gas price disaster (which threatens to thoroughly destroy whatever remains of America’s economy) by attempting to extend oil production leases and hold more frequent lease sales.

Sounds great, but like so many other too-little-too-late White House manipulations, this horse will stall at the  gate. More oil drilling sounds good, but doesn’t mean anything. Gas prices will not change anytime soon. Why? Because too long a time has been taken to initiate action. Oh, and by the way, the EPA has to approve it too. They won’t.

As every successful business owner knows, REAL leaders faced with real crunch situations –like skyrocketing gas prices, moving debt ceilings, Mid-East tension tentacles, and let’s not forget the U word:  Unemployment— use instinct and at-hand information to act. They act first, and worry about analyzing the decision afterward.

From Albert Einstein to Bill Gates, the world’s genius’s have said that all we ever have is limited knowledge. Taking too long to make decisions is a major downfall of corporate management — analysis paralysis — and government is a prime contender. Gas pump prices have been an “immediate” issue with the public since 2008!

Your business would have folded by now if you spent three years of foot-dragging and kicking around should-we-or-shouldn’t-we options to solve a major “immediate” problem.

One need not be either Einstein or Gates to see that continually rising gas prices create continually rising shipping and transportation prices, which create continually rising food prices.

This progression (regression?) of true-grit stress triggers is like throwing explosives in the fireplace, especially when we add to the mix our continually rising unemployment rates, devaluation of the dollar, and loss of global respect.

(Ah, yes, and all the while, we tug at the small business choke-hold leash of mandated healthcare on the short horizon.)  

And we’re only addressing the relationship to small business here. Consider the even larger impact on family life and managing stress. Fuel affordability factors itself quickly into human dignity and self-esteem issues when gas pump prices exceed ability to take a weekend break visit to the shore or the mountains, the zoo or a sporting event.

Global leadership is simply a worthless wish if the nation’s economic foundation continues to crumble.

Socialist causes are draining the reality of economic resurgence.

Being “green” is useless if you can’t afford to eat!

How far are you willing to be pushed before stepping up to work for new national leadership that will take action over sound bites and voter-control agendas?

The brink of bankruptcy?

There are 30 million small business owners worth of clout in America. Use it or lose it!

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“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Short, provocative,

word-crafted questions

with double meanings

that make you smile

 are what sell best! BUT

they’re not waiting

to jump out

of your closet!

At the risk of looking like one of those idiotic email FWDs written by “anonymous,” here are some inspiring examples of great double-entendre marketing theme line questions. . .

• GETTING ENOUGH? (Delaware Sleep Disorder Centers)

• GOT MILK? (Who doesn’t remember the white moustaches?) 

• WHERE’S THE BEEF? (Years later, we still laugh at that one!) 

• ARE YOU BREATHING? (Stress management exercise for businesspeople and healthcare professionals)

• CAN YOU HEAR ME NOW? (Verizon has us still saying this with every static crackle)

• IS IT IN YOU? (Yup, Gatorade) 

• MOUSE GOT YOUR WRIST? (Safe-Zone Stop-wrist-pain brace for computer operators)

Add your own favorites: ____________________________________

Yes, fun stuff, and hopefully inspiring. That’s the good news. The bad news is that these short sweet nothings, these provocative, punchy few words of flair do not fall from the sky.

Neither do they get dreamed up by in-house staff people who write coherent emails, business reports and plans, even news releases, church bulletins, or local fundraising flyers (or well-intentioned poetry-writing relatives with Fine Arts degrees who want to save you money).

Great headlines that slam out great short questions are the product of many years of studying and understanding consumer psychology, consumer behavior, emotional buying triggers, and professional advertising and marketing writing. That kind of expertise costs money.

It’s your call! Not every business owner or entrepreneur wants to sell products or services by identifying them and/or the brand name with a custom-created household expression. But if you do, you can’t cut corners. Top-notch sales messages sell. The exceptional ones can literally bury the competition.

Each of the examples cited above took at least a month (and probably longer) of intensive focus and concentration.

Contrary to auto dealership mentality, words that sell are not seat-of-the-pants, knee-jerk, last-minute compositions. Even with a professional marketing writer, substantial time is required to experience a process of what I call “total immersion.”

A record-sales campaign I once produced for Great Western Wine and Champagne came only after a three-month process of picking grapes, working in the winery, giving tourists tours, cleaning the vats (a time-limit situation to avoid passing out from the fumes!), and learning about processing equipment and the aging process..

I met with the glass bottle manufacturers, the cork people, the wire and foil wrapper makers, the label makers, the glue makers; I worked on the loading dock, in the front office, and out in the field with the sales reps; learning the history of wine and how the master winemakers grafted vines together to create varietals.

Don’t believe anyone who tells you she or he can write you sales-winning words without becoming thoroughly engaged with every level of your business. It doesn’t happen, even for a 2, 3, 4, or 5-word theme question or 7-word branding line.

Award-winning author/journalist Malcolm Gladwell is the epitome of this thinking. To write about John Kennedy, Jr’s piloting death plunge into the ocean at Nantucket, he hired a pilot to fly him to the same spot and dive. When you’re seeking big-time copy, find someone with big-time experience who’s willing and anxious to dive!

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“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Is speculation

feeding your doubts? 

 ( With appreciation to Marvin Gaye and Tammi Terrell for popularizing the Ashford and Simpson lyrics in their 1968 hit song, “Ain’t nothin’ like the real thing.” It is used in this post title because it fits the message below and because it was likely to attract more visitors than the headline, “Is speculation feeding your doubts?”) 

You’re an entrepreneur of some sort. You own or manage a professional practice or small business that you started or bought or inherited. You’re pretty sharp about most things, and probably more innovative than the majority of businesspeople. Way more than corporate and government types. Not even an issue.

Management, though, and maybe the finer points of leadership, have never found that comfort zone among your greatest strengths. So perhaps you tend to rely on others for those skills? 

If others are providing the majority of practical, shirt-sleeves back-up support your venture needs in order to allow you the time to pursue sales and financing and creative idea development, you may be putting too much risk into your business.

Even if they’re half wrong, government reports claim 9 of 11 new businesses fail in the first 3 years because of poor management, and that even with good management, that it takes 5 years on average just to break even. You may want to re-read that and digest it before you respond with: 

“Hey, whatever works!” 

Why? Because your reality might speak otherwise. 

It’s your business. When you have doubts about operational or staffing issues, get out from behind your desk or dashboard or computer screen or BlackBerry, or office or garage or kitchen door (or wherever you camp out every day) and check it out yourself. In person. Regardless of when or where. Go to it! Speculation breeds screw-ups!

When you depend on other people’s reports –no matter how loyal or trustworthy they may be– remember that they don’t have your perspective or your personal business interests at stake. It’s not a matter of trust. It’s simply not their business. They do not see things with your sense of vision. Go to the trouble spot.

This is not a suggestion for you to become a firefighter, solving everyones’ problems.

It is a recommendation to take increased responsibility for operational and staffing issues that can impact your bottom line. Others, for example, may have great intentions, but intentions never led anyone to accomplishment or success. Only action does that!

If, for instance, you have reason to believe that your customers or clients or patients are not being handled properly on the phone or by email, become a customer/client/patient and see what you get back. Be your own “mystery shopper.” You can be a detective without acting like one. Ask questions. Take notes. Check resources.

You don’t need to flash your badge, wear a trenchcoat or yell “Aha!” every time you find a clue.

Instead of telling, lecturing, scolding, threatening, or intimidating someone you find is getting it wrong, consider showing her or him by example how you would get the job done. Remember how you once learned something you’re fond of? Remember that your people are your most important asset!

Leave the how they do it part up to them — as long as the task and/or attitude is accomplished on time without compromising quality or results. Food for thought: Everything need not be done your way!  

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“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Entrepreneurs and Leaders

Who Listen 

Win Big in Tough Times 

STEPS TO IMPROVE YOUR LISTENING SKILLS NOW

Do you hear what I hear? Listen, do you want to know a secret? Hear Ye! Hear Ye! Friends, Romans, Countrymen, Lend Me Your Ears! The Listening Audience. I’m all ears!

You can’t be a better listener just because you decide to listen more. You must also decide to keep quiet. And those who excel at listening skills will tell you that you must actually use a pen and paper (you DO remember what they are?) and write down notes about what you hear. Paraphrasing is critical. So are observation skills.

Plus, taking notes flatters any speaker.

Let’s hit on some key points:

1. PARAPHRASING —“Do I understand you correctly to mean…?” and “What I think I hear you saying is…!” are the most effective and most commonly used sets of words for rephrasing some one’s comments. When you do this, you are in effect checking to make sure that you accurately understand what the speaker intends.

Yes, it takes more time. Yes, it can be harder than assuming. But–in the end– it’s like the carpenter/surgeon slogan: measure twice and cut once. It’s an insurance policy on transmitting accuracy.

2. OBSERVING — You need not be a kinetics expert to see that the body language that accompanies the words spoken either confirms or contradicts what is being said.

Someone who claims a willingness to cooperate with you, but whose arms are crossed is responding defensively regardless of what words she or he uses. Hands on hips, or clasped behind the head are signals of superiority. So is the joining of fingertips on both hands.

(The challenge is to make these postures change without directly addressing them.)

3. NODDING AND VERBAL UTTERANCES — Generally (unless they’re overdone) these physical responses indicate agreement and that the individual involved is paying attention. Not a bad idea to nod and make some positive sounding “um’s” occasionally when you want someone to know you’re tuned in, and in the boat, so to speak.

Equally commitive signals are leaning forward, sitting forward, feet flat on the floor without jiggling, and both hands flat on the table. A jiggling foot or leg indicates that someone’s anxious to get out, get away, finish up.

4. ASKING QUESTIONS — People will know you are interested and engaged when you ask good questions along the way . . . not questions to trip somebody up, questions to learn more. Whenever it’s possible and makes sense and works to clarify, ask for examples. Ask for diagrams. Ask for demonstrations. Ask for samples. Ask.

5. MONITORING YOURSELF — Stay as close to the commonly accepted effective communicator guidelines of speaking 20% of the time and listening 80% of the time. (Asking questions helps.) Take some deep breaths, especially when you start to feel impatient or edgy. Deep breathing helps you stay in control.

The dynamics of all the above apply equally to situations where you are not face-to-face. Telephone and video and webinar conferences are good examples of places to carry over the same disciplines. If you think about it, you’ll also see that similar applications are possible (and advisable) with written/email/text message communications. No, you can’t physically “see” another person, but you can sense and imagine based on responses you get.

If you work to listen better, you will hear 

more “cha-ching” in your cash register! 

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STRATEGY/ CONTENT/ CONNECTION

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——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

Being smart enough to

practice what you preach,

separates leaders

from lecturers.

Lectures are discourses packaged for delivery to “career students,” government employees, and sheep.

None of these needy creatures care about whether a lecturer has lived up to the spirit and letter of the lecture focus, or has actually practiced delivering her or his lecture to a match-up audience in order to gather advance feedback for adjustment purposes. Lecturers rarely indulge in studying themselves or their audiences.

So practice –for the purposes of this post– means doing what you ask or tell others to do, but it also means trying out and rehearsing your presentation of what you plan to say. How else can you make sure it communicates clearly to those you seek to communicate with? Simple enough, yes? But, aha! It’s rarely done, except by leading leaders.

If you’re not in a business emergency or an emergency business, slow down what you have to say long enough to think through what you have to say before you speak, before you hit “Send,” before you release or publish it. . . in person, on the phone, in emails and text messages . . . in meetings, presentations, and marketing.

Regardless of the nature of your business, are you certain your words, and vocal or written tone of voice are effectively communicating the ideas and points you want to convey? Have you tried, tested, and rehearsed the important messages in ways that encourage and generate meaningful and honest feedback? Are you sure?

You know all that stuff about first impressions, active listening, and soliciting effective feedback, but are you doing it? Have you set yourself up to be approachable? Great writers get great readers to review and edit their drafts.

Smart entrepreneurs and business owners often clear subject matter they want to transmit or present with their lawyers, accountants, advisors and consultants, investors, partners and referrers, but fail miserably to get representatives of their target audiences to tune in, understand, and respond productively to their spiels.

If you fail to get direct and primary feedback from your sales team and key customers, for example, on a new marketing direction or branding program or revenue stream, you are likely to fail with it.

It really doesn’t take much to advance-check your facts on Bing or Google.

It doesn’t take much time either to advance-check the opinions and perceptions of those you seek to impact.

The medium is (still) the message — at least half the message anyway.

Professionally-run focus groups and interviews are hard to beat for first-hand qualitative input.

HOW you come across cannot be a random hit-or-miss event when it’s an investor, bank loan, partnership, major customer account, or key employee you seek to influence. Reassurance comes from asking and adjusting, asking and adjusting, and asking and adjusting.

__________________________

“Yeah, but I’m better when I wing it!”

Don’t kid yourself. That’s an excuse to not do the hard work of preparation. You may think you’re a great spontaneous presenter, but you should know that others can tell when you’re winging it!

— —————————-

On top of all this rationale, the icing on the cake, is the intangible but striking value of engaging others in your process. By soliciting others’ opinions and judgments, you are motivating, encouraging, and rewarding those you draw from. You set them apart by sharing a special level of trust with them.

Think about the feelings of importance, responsibility, and confidence you feel when others ask for your input. Leading leaders lead by inspiring enthusiasm, innovation, and entrepreneurial thinking. They motivate others to achieve. Practicing what you preach motivates others to achieve.  

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“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

You can count sheep, but

don’t count your chickens.

“Don’t count your chickens before they’re hatched!” my mother always warned me. As usual, she was right. God rest her soul. Were she still here, she would have been marching around the White House with “SAVE SMALL BUSINESS” placards, and made herself a thorn in the side of the sooo-unbusinesslike Obama Administration.

Mom would have waved her finger at Mr. Obama, and lectured him on the need for the nation to rely on small businesses to reverse our ever-deepening economic quagmire. She would have looked him in the eye and might have said something like:

“Son, you need to know that hope and 

 expectations breed disappointment.

And you just better get on with it!”

Mom knew what the White House fails to know, and that professional practice and small business owners and managers –and, yes, all professional salespeople everywhere know in their heart of hearts (but often forget):

Only by taking steps to get things

done, do things actually get done!

No, she wasn’t a polisci major. Mom quit high school at age 16, when both her parents died, to become mother and father and housekeeper to her three younger sisters and two “good-for-nothin'” lazy older brothers (who grew up to be lazy “good-for-nothin'”‘ uncles). She supported her “sibling family” working at a telephone switchboard.

After marrying my mailman father, she became a full-time homemaker (in the days they were called housewives). Mom knew hard work and tough economic times, but worked through it all with smiles and prayers. Her bottom line advice would be:

“Y’know, the more we sit around and plan and analyze and hope and expect, the less that happens. Because,” she would thump on her kitchen table, mocking my father’s pretend toughness, and say things that you could interpret to mean: “Because the game delays that result from energy expended could instead have been devoted and directed toward stepping up to the plate and swinging the bat.”     

(Mom was a big baseball fan.) 

Regardless of whether you are a photographer, accountant, publisher, undertaker, precision parts manufacturer, pizza parlor franchisee, shoe salesman, crime scene cleaner, mattress retailer, or social media marketing mogul, you can be sure that absolutely nothing works for your business if you don’t make it work. 

So get off your butt, get you glove and get in the game. If you prefer to be hoping and expecting, send in an application to become a monk, or join the White House staff. If you seek results and growth, listen to my mother who would tug your sleeve and tell you “Action speaks louder than hope.”

She would have concluded by saying something like:

“If there’s anything to count after you’re done with sheep and chickens, count your blessings, count your lucky stars, and count ON yourself. You and they (your blessings and stars) are all here and now . . . real. You and they are what you have. Make the most of you and them. And visit again soon.”

Thanks, Mom.

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“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

As a writer, designer, teacher, 

artist, architect, landscaper,

jewelry-maker, stylist or stage

performer, if you’re not

risking . . . you’re not

being honest!

With special thanks to author Mary DeMuth for the three great words: “Risk being unliked” which were featured in her article, “A Smart Approach to MEMOIR” in the June 2011 issue of The WRITER.

Those of us who create for a living, who own, operate, or manage creative businesses understand immediately what the “Risk being unliked” message is all about. And does it apply to professional selling too? Absolutely.

Whether we create with computers or paint brushes; with crafts supplies, hair, or music; with classrooms or pen and paper, or with the ways we communicate our sales messages, we must –as Ms. DeMuth so aptly puts it– “Tell the truth as you understand it. If you’re a writer,” she says, “you have a moral obligation to do this.”

I propose that truth-telling applies to all businesses, even the least creative.

When your focus, your branding, your website, your messages, your employees, and most importantly YOU are all about telling the truth as you understand it, you are setting yourself up to cultivate strengthened long-term high-trust relationships. Those who unlike you for it are not those you want to deal with anyway.

Honesty is (still) the best policy!

I’m not suggesting any limitations here. What’s the best way to express this idea to people who earn their keep with their creative talents? Could there be any greater and more meaningful statement than the following six words from Shakespeare?:

To thine own self be true.

When you believe heart and soul that the line, the dimension, the color, the musical note, the arrangement, the word choice, the emphasis is what your gut, your intuitive experience, says it needs to be, go with it and don’t waste time worrying about winning a popularity contest. People will judge your authenticity, not your masks or apologies.

For ALL business pursuits, not fibbing to or misleading customers, employees, associates, partners, referrers, investors, professional advisors,  lenders, and the various communities you serve is just one chapter of your build-a-better-business book. Leadership transparency is another. Honoring commitments is yet a third. 

Delivering exactly what you say you’re going to deliver –and more– exactly when you say you’re going to deliver it is the standard by which others will continuously measure your business performance.

There’s risk involved in all of this, but as with the mark of true entrepreneurship, the risk is always a reasonable one. We’re not talking about harnessing creative spirit here. In fact, if anything, the suggestion is to set it free, and to recognize that the results produced by an honest free spirit outperform those born of smoke and mirrors.

Don’t throw the tending to details, business conduct, and tight-fisted money management out with the baby’s bathwater simply for the sake of being more expressive in the products, services, and ideas you create. But do stop cowering away from being straight-ahead with your work and with all those you come into contact with every day.

Your behavior is of course your choice. Where do you think your reputation comes from?                                            

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“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Thank God It’s Monday!

“TGIM” is what separates entrepreneurs and leaders from the “TGIF” corporate suits and government flunkies.

If you’re not excited about starting each new workweek, remember that you’re an entrepreneur. God didn’t put you on Earth and help you get your business to the place it’s in, so you could whine and complain and blame and be a doom and gloom person. Well?

You are doing what you’re doing because:  

A) you have a good business idea (or inherited one) that you believe in, and

B) you have proven time and again in your life that you have the guts and gumption and instincts to make it all work.

So stay on top of it and keep making it work.

Easier said than done, says you? But the economy sucks, says you?

Yes, the economy sucks only slightly more than the narrow-minded, misdirected, inexperienced, pathetically incompetent leaders who have run our nation’s government into the economic quagmire that pulls like quicksand at the heels of every American small business.

The central issues are PRIORITIES and POLITICAL AGENDAS:

• Government preoccupation with globalization over —instead of— shoring up American job-creating entrepreneurial ventures.

• Government preoccupation with all things “green” over —instead of— facing the reality of continually growing unemployment lines fueled by skyrockerting gas prices and the resultant crunch on shipping, transportation, and food prices.

• Government preoccupation with “fairness” to everyone who slides into this country –legally or illegally makes no difference– because those people will be forever grateful and pay back government benefactors with their votes –legal or illegal makes no difference– instead of tightening and enforcing immigration laws.

• Government interference, over-regulation and unmerciful taxation of small businesses runs rampant instead of supporting and encouraging American businesses with meaningful tax incentives to create jobs to turn the economy.

Okay, so American Government leadership is clearly among the world’s worst, but you know what?

You can still make it work in your favor.

Here’s a quick 10-point checklist of ideas that may spark a winning action for you to make your ideas fly:

1. Read Leadership (the book) by Rudy Giuliani.

2. Take a rest day. Do something constructive, but keep your brain and body away from work for 24 hours.

3. Talk with two 70-year-olds and three 7-year-olds about what’s important in life.

4. Take some deep breaths, and build more of them into your daily existence.

5. Pray!

6. Recognize that your every move is a choice.

7. Offer to give a guest lecture or lead a Q & A session on business startup challenges at your local high school or nearby college.

8. Read two dozen assorted one-sentence Twitter posts. Think on them.

9. Take a walk on the beach or in the woods. Pay attention to what surrounds you.

10. Be thankful for all that you have instead of worrying about what you don’t have.

Time’s a wastin’

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“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Got a killer business?

Get a gumption transplant.

Why do some businesses make it so hard for customers to purchase their products and services? Who knows? Do you know? I don’t know. It’s beyond my ability to even imagine, yet companies that trumpet how “easy” they are –like “NOOK,”  Sirius Radio, Best Buy, cable TV companies– are convolutedly complicated, and user UNfriendly.

• Barnes & Noble makes a big deal of underscoring how “easy” it is to own and operate a NOOK electronic reader, and to be able to order books that are transmitted directly to the device, “easily.” It is not easy. Owning a NOOK requires you to read and agree to more ridiculous overkill statements than it takes to locate a Presidential birth certificate.
• Ordering books (yes, that you are paying for) is like arguing with an umpire. First off, books you do not want and would not order are planted on your new nook whether you want them or not. Secondly, one can only order NOOK books online. And that is a terrorizing experience. After being dragged through waves of selections you don’t want, what you click is what you’ve bought; no shopping cart; just pay! 
• Go into a Barnes & Noble retail store –even with your NOOK and all the legal ownership papers and try to order a NOOK book, you’ll likely get looked at as if you were from Jupiter. Third, I defy you to try spending your money without having to call the 800 number for the privilege of speaking with Customer Service (clueless about serving customers): these are people who can only follow scripts and put you in touch with a supervisor who can only follow scripts.
• And all of this is only IF you’re lucky enough to reach someone who speaks English, who then asks for your zip code, email address, tax records, where you lived when you were six-years-old, and next of kin. Do I sound annoyed? I threatened to throw my NOOK in the brook, so yeah, I guess “annoyed” works. And, yeah, I know I choose to feel annoyed!

Bottom Line: Buy a Kindle.

(And I get no special treatment from Amazon.)

Sirius Radio is equally annoying. Besides aggressive direct mail tactics, Sirius charges obscene rates for a lousy lineup of channels that they keep moving around. A great challenge while driving, trying to find a recently relocated channel.

You might as well be text messaging on the NJ Turnpike in between four 18-wheelers all going 75. Don’t be drinking coffee too!

Best Buy? <~~~ Go here for that story.

Cable TV companies win the “most obnoxious” award. Besides that you can’t even get any kind of supervisor on the phone, don’t try to explain your purchase desire without having to first answer a bombardment of questions about your personal life, your finances, your dog . . .

What’s missing here? Gumption.

Companies are giving up on their customers. They seem to have concluded that it’s more important to nail every customer for database exploitation and to make them jump through hoops to qualify to purchase, and then give them crummy quality for exorbitant prices.

The alternative of course is to simply be a stand-up, straight-ahead business.

What’s the rest of the story? Besides insensitive and unrealistic Customer Service and approaches to CRM, failing and status quo businesses are blaming the economy. If you are among these, here’s a message just for you:

“It’s not the economy , Stupid!”

It’s YOU. Change your attitude. Get a  gumption transplant. It’ll help you to get your glove and get back in the game. Sure, the economy sucks, but getting pulled down and under is your choice!

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Is this new

Alert System for you?

Tonight’s post summarizes some of the highlights of a new Business Terrorist Alert System devised by small business owners for small business owners.

The aim is to keep terroristic employee chatter to a minimum, productivity to a maximum, and provide advance warning of all levels of problem issues to all who work in and with your business.

System design serves to prompt increased awareness levels of suspicious behavior with need-to-know reporting access which includes direct communication transmission to the FBI, the CIA, The United States Secret Service, The Amalgamated Meat Cutters and Butcher Workmen of North America, and Judge Judy.

[Is your tongue in your cheek yet?]

When your employees approach the entrance to your work site each day –whether a construction location or fancy office building, or your garage– they will see a brightly-colored flag designating the level of terrorist alert you want them to adhere to.

–————————————-

RED, for example, relates to the most potentially threatening category: market competition. It may indicate an impending price war or that quality control invasions have been incurred overnight, that “bad press” mass media sound bites and photo ops have been unleashed, or that UFOs or crop circles have been sighted in the immediate vicinity of your business.

An ORANGE flag signifies that information overload has occurred sometime between the departure of your last work shift of employees and the present arrival of this (orange-flagged) shift. Generally, when some combination of 63,000 emails and a full tape-machine of voicemails has accumulated overnight, you got trouble! Orange flags are an automatic distress call for your business’s Spam Management Team to kick into high gear.

A GREEN flag at the front door or worksite entrance usually indicates some internal catastrophe regarding faulty operating equipment or systems, or the recording of budget excesses, lunchroom maintenance or menu irregularities –or suddenly discovered unaccountable inventories– have surfaced overnight. It could also represent a database collapse or information overload memos are presently sitting at every workstation.

A PINK flag means pink slips. Serious downsizing is in order, and substantial outsourcing is in progress. It may additionally indicate that HRD recruitment programs are presently being conducted to solicit lower-cost replacement personnel from nearby prisons, psychiatric hospitals, nursing homes, and terrorist training camps from far-away deserts.

Any time one of these flags is displayed together with a BLUE flag, it is done to warn unsuspecting employees and visitors that alarmist situations have risen to a fever pitch and that these events are typically accompanied by the installation of telephone, conference room, and men’s room listening device bugs; a de-bugging equipment room; hallway or worksite ceiling (or tree-mounted) mirrors; a beefed up security department; armed sentry positions; hidden satellite cameras; the installation of quirky receptionists on a rotation schedule; and new back-up tire-puncture plates in each parking space.

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If NO flag is flown on any particular day, you and your employees can consider yourselves fortunate. You have somehow made it through the last 24 hours without incident or serious threat. Thank your lucky stars. But don’t let down your guard. Who knows what evil lurks in the minds of men? The Shadow knows. Hahahahahahahahahhaha.

It seemed like as good a time as any for you to break from serious business stuff, just for a day! ;<) Have a great weekend ahead. See you back here with “KILLER BUSINESSES” on Saturday night!

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

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Make today a GREAT day for someone!