P A Y     N O W !

F o o l e d   y o u,  h u h ?

(You thought maybe the two words were: %@~&  *#^! ?)

Well, consider this: The last thing small or medium-size professional practice or business owners or managers want, is a surprise!

Nobody wants a management or staffing surprise. Nor an operational or equipment surprise.  And –in my lifetime, and discounting the futile pursuit of a winning lottery ticket– I’ve never met or even ever heard of anyone in search of a financial surprise! 

News Flash . . .

Unexpected, unplanned-for immediate

payment is due on the spot!  “PAY NOW!” . . . OW!  

Unfortunately, with many (normally till-dipping) hands being forced by sputtering national and global economic crises, financial surprises have become all too common going forward from 2008.

The kinds of trigger fingers that pull off high-pressure instant payment demands are big-time stress creators. 

Listen,” he says into the phone, “your 4pm Friday order requested RUSH delivery; it’s 8am Saturday; if you can’t get here to open your business and pay the $742.37 due, I have no choice but to ship it back and you’ll get it in a week or two!” (AAaaack!) 

                                      

I’m sorry no one told you that the minute you sign this, like you just did, you are guaranteeing immediate cash payment of $27,000.

If you can’t come up with that amount by the end of the day, a warrant will be served requiring payment in full in ten days plus $5,000 in interest, late fees, and attorney costs.

So what’s it gonna be? 27 now or 32 big ones a week from Thursday?” (AAaaack!) 

                                             

The good news is that you have no outstanding delinquencies.

The bad news is that you have only until Friday to produce $38,579.46 in back taxes for the IRS Agents who called to say they’ll be here at 9am sharp.

No, the accountant didn’t know that the prior accountant had been withholding the withholding . . .” (AAaaack!)

                                      

Are you getting ulcers just from reading these? Okay, well, maybe at least a little lump in your throat?

How do you think YOUR customers, clients and patients feel about YOUR collection tactics? Are you leaving them breathing room? Have your policies stretched enough to accommodate today’s hard times?

Are you taking full advantage of the opportunities to strengthen your reputation for being a high-trust, integrity-based, good citizen business by helping out those who’ve been loyal patrons?

People who were there for you when you needed customers, who have returned time and again, who have referred others, who treat you and your staff like members of their community. (To borrow an old slogan from the world’s leading experts in product and service consistency and change just one word: THEY deserve a break today!)

You “OWE” it to them? Absolutely.

And when you SHOW it to them, sit back and enjoy the magic carpet ride it puts you on! Your business will fly over the competition and never slow down because everyone appreciates a business that proves its appreciation for the business it gets!

No need to give the store away. Simply do what you can to make it easier for your customers, clients and patients to pay for the goods and services they purchase from you. . . the same way you’d like suppliers and vendors to treat you.

We all need to lean a bit on one another these days, and surprise financial demands and pronouncements serve only to short-circuit those opportunities to cultivate and build a loyal following on human values.

Dignity and respect and helping others go the extra mile accomplishes more than shouts, pouts, threats, and late charges. Idealistic and naive? No, realistic and experienced.  

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Here you are, set to your own music, on a blog platter:

THE GREAT

SPUNK & GUMPTION

RECOVERY INITIATIVE

Looking back into this site’s archives, I ran across a couple of posts I wrote titled, “What Sport Is Your Business?“ and “What’s Your T-Shirt Say?” Both are still timely and both are worthy of your quick review — if you actually get through this post!

An hour later (after looking back on those earlier posts), I found myself sitting in a parking lot playing with my new satellite car radio, and noticed a string of song titles that seemed to accurately (and often humorously) describe many past, present, and future business situations.

Here’s a sampler to kick your brain into gear enough for you to come up with your own songs that best represent your past, present, and future business (and yes, believe it or not, all of these were once big hits!):

• Spooky

• Those Were The Days

• These Are The Days

• Let It Snow

• Let It Rock

• Let The Sunshine In

• Just A Dream

• Dreams

• Dreamin’

• Trouble

• Rescue Me

• Slow ‘n Easy

• Thin Air

• Over My Head

• Sailin’

• Step Right Up

• Animal Rights

• Comin’ Under Fire

• Up Against The Wall

• Gone

• It’s A Grand Night For Singing

• Bad Luck

• Hey Hey Hey

     . . . Add your own here:___________

Good job! Next, let’s start to explore if where your business is right now is where you want it to be. How did it get to this point? When you started it or picked it up or inherited it, did you infuse piles of energy and time and money into it? Are you still doing that? If you stopped somewhere along the way, when? Where? How?

Are you still “stopped”? (or pretending not to be, even though you know you are?) 

HOW are you choosing to stay there— stagnant, dormant, status quo? (In other words, what specific steps have you chosen to take, or are continuing to take every day, that have left your competitors little choice but to pass you by? What are you willing to do about that right NOW? What CAN you do right NOW?)

Where’s that spunk and gumption

that you started with?

It doesn’t take a fat bank account or 20-hour workdays or “breakthrough technology” to be able to pick up most businesses that have grown lethargic or have quietly given in to our stress-breeding economy in order to turn things around and/or get re-focused.

It takes acceptance of where things are, determination to get things moving again, recognition that it’s all a matter of choice and leadership (employee leadership, industry and market leadership, customer service and community leadership), and re-ignition of that burning desire to succeed to make it all work.

Can you? Of course you can. You got this far didn’t you? You’re reading this blog post, aren’t you? You want to, don’t you? Then, do it! Stop listening to negative, woe-is-me songs in your head (and on the radio!), and replace them with positive, upbeat tunes.

HOW?

Just CHOOSE to change the channel!

Disney wasn’t far off base when he had

The Seven Dwarfs sing “Whistle While You Work!” 

~~~~~~~~~

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Robbing Peter to pay Paul is

not a long-term survival policy!

And here we have the government, forcibly seeking control and injecting its uninformed, inexperienced naivete into private industries.

Here we have federal “leadership” essentially robbing businesses that should instead be receiving tax incentive support to bail out the government’s reckless spending sprees that have accomplished literally nothing except pile up additional deficit burdens.

Once again (or more accurately, “still”), SMEs (Small and Medium size Enterprises) stand quivering on the cusp of business-survival-threatening, ill-conceived, politically-motivated federal healthcare legislation.

This impending healthcare doom affords business owners and managers one of the greatest opportunities for self-destruct since before the Industrial Revolution. But before you jump from the roof, consider how to avoid last-minute meltdowns.

BESIDES the fact that major Medicare funding will be redirected to Medicaid coffers because . . .

(it has been strongly suggested — but not dared to be openly acknowledged — that “Medicare recipients are mostly seniors who will die anyway”)  

. . . the bulk of the program will be supported by contributions from businesses, which will be forced to provide coverage for those who don’t earn it! 

A seven-year-old recently confided that “it doesn’t sound like there’s much care in the healthcare thing!”

Well, there’s most certainly not any “care” for the world of small and medium-size business. Let’s remember, and not incidentally, that entrepreneurial venture job creation is repeatedly pushed to the forefront of economist agendas as the most important key to economic recovery. So why the government’s deaf ear? Politics.

Tax and spend, and more government control, apparently beats life, liberty and the pursuit of happiness.

So what’s a small business owner to do?

• First, fight back! Work with other businesses and local organizations to promote the need for government to support meaningful job creation tax incentives for small business.
• Do everything you can to influence government representatives to repeal the mandated national healthcare plan and to override any veto of that repeal. Support free-market competition healthcare. It’s the only way to choose your own physician and treatment plan. It’s the only way to keep talented physicians working as physicians.

(A 5-star heart surgeon I know is considering being a horse trainer because he can no longer afford skyrocketing malpractice premiums!)

You need a consequence?  You will pay for it

 many times over in the coming years! 

It offers you no benefits.  Is that enough?

• Second, do NOT rob Peter to pay Paul. Just because Washington is trying to get you to think that way, it is not healthy business. It’s like taking loans to pay back loans.
• You are playing with fire if you decide, for example, to ante up the no-chance-of-winning healthcare dollars you don’t have by cutting back, for example, on your marketing budget. Marketing is (or should be if it’s not) a bottom line accountable expense.

Marketing is your only chance to drive the business in the front door that the government is pickpocketing the revenues of from you and taking out the back door. At this point, economic survival is all about cash flow. Bring it in faster than it goes out!

If you’re forced to cut, take your scalpel elsewhere! Simple, huh?      

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 Merger, Acquisition,

Bankruptcy…

Loan, Record Sales,

Relocation, Fire,

Flood, Robbery, 

Management/Staffing

Overhaul… New Product,

Service or Market…

Bad Press, Economy, Stress.

How rare it is that small and medium size enterprise owners and managers have the foresight to reorganize their operations proactively. What’s that childhood message we get? “If it ain’t broke, don’t fix it!”? Well, that little rule of thumb might have been a truism when we were kids, but –in case you haven’t noticed lately– the world has changed, and so has business.

The strongholds of entrepreneurial leadership ushered in by today’s technology have actually helped to bring about business and market transformation by practicing the exact opposite credo from what many of us grew up with. Today, entire companies are devoted to the idea that “If it ain’t broke, fix it anyway!”  

And so, for the most part, in entrepreneurial ranks today, it’s the young who are the brave, who take reasonable risks — and who stand alone as representing the only real prospects for reversing our still desperately sinking economy.

But before you go rushing off to do this new jobs stuff, and leaping blindly into some expansion plan that relies on what you are NOT an expert at, remember to“stick to your knitting!”   

Only new and revitalized small entrepreneurial ventures have successfully stood the test of time as the single most monumentally significant source of new job creation.

It is this place alone that the government needs to focus some genuine (more than SBA tokenism) tax incentives to create and grow jobs.

• FACT: Giant corporations, such as those that received bailout tax dollars, do not create jobs. They have never been a key source for job creation.

• FACT: New government jobs are not within the legitimate realm of job creation measurement because they are inevitably “favor” jobs that serve little if any purpose, and are –second– paid for with tax dollars, which simply increases the deficit! 

So, what’s one way for an SME management team to deliver a meaningful counterattack on the purveyors of our faltering economy?  

Don’t wait for a major event to trigger reorganizational activity.

The rule here remains to always think first and act second or “Measure twice, cut once!” 

Oh, right, and choosing some action is almost always better than choosing no action.

~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Do All Web Designers, Editors,

SEO “Experts,” Digital

Managers, and Webmasters 

Own Stock in Optical and

Eye Surgery Centers?

Speaking of Eyes, here are a few I’s for you — just in case you’re looking for good “I” words to characterize the work performance sections of your resumes (which I hope for your short-term well-being that you have up-to-date!).

Let me not beat around the bush.

Here’s my Top 20 List of Words to describe the efforts(?) of those of you who appear to be part of the vast sea of non-communicative business (and especially BIG -time Corporate) websites:  

Irksome. Irritating. Infuriating. Insulting. Invidious. Inconvenient. Incompetent. Irrational. Insolent. Inapt. Impudent. Immature. Insouciant. Inflammatory. Incorrigible. Implacable. Inconceivable. Idiotic . . . Ignoramus Internet Imbeciles!

And that’s just the I’s.

I dare you to tell me the last website you visited that was physically readable. It’s bad enough you’ve butchered the English language and that you remain out-of-control-convinced that all of humanity speaks only via txtmsg language, now we all read your proudly-designed sites, and need glasses.

Do you really think that:

type this size

. . . is for normal, healthy eyes? And then you have the audacity (we’ll leave the I’s behind for awhile; I like “audacity”) to do the damn type in gray, and Italicized, no less?

like this

What are you all nut cases?

Did you ever consider that site visitors become prospects and prospects become customers and customers’ purchases of the products and services promoted on the site are what pay for your existence?

(Oh, and please don’t start telling me about ways to adjust my screen size to accomodate your lack of customer service and marketing savvy!)

Sometimes, I might expect to see some brand new business attempting –with, obviously, the communication expertise and guidance of one of you– to spout its message with a touch of class that no doubt came from having once visited a high-priced attorney’s office where everything is gray, including the invoices. But I’ve come to expect better from long-established enterprises.

Or, well maybe I’ll give you the benefit of doubt, maybe it’s just that if you use .6 and .7 font sizes, you figure you can get more stuff on a page and jam it into little corners so you can design Internet castles in the air with all that leftover space. And, shoot!, if you make it gray and hard to read, nobody can criticize your attempts at copy content without having to visit their ophthalmologists, right?

What touched off this avalanche? Check around a few corporate giant sites, especially pages with unimportant junk — you know, things that just don’t mean anything, like instructions, or policies, or payment terms. I have.

In fact, I’ll return to the A words for long enough to say that it is beyond ANNOYING to find evidence of work done by people who really should know better (and who are typically commanding huge fees) that fails 100% to communicate. And somewhere up there is a boss who clearly hasn’t a clue about how to be a leader, who has let droves of techie superstars commandeer their own marketing programs.  

So, in case you’re still reading this (and with apologies for catching up the more honorable among you in my wrath), I have this to say to you:

Don’t give up your day job!

~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

PULLING TEETH!

BANGING HEADS!

LOCKING HORNS!

Find yourself doing much of that lately?

Maybe it’s the economy?

When times are tight, people get tight.

When people get tight, they can get worried.

When people worry, they can become defensive, aggressive, manipulative, territorial, and often, job-threatened.

Reaching agreement becomes increasingly challenging, and sometimes it feels close to impossible. It can be especially problematic when working with volunteer groups. http://bit.ly/bLAB9s

When your business or key issues come to a grinding halt, you can:

1. Draw Straws
2. Flip a Coin
3. Go Bonkers
4. Call in the Police

5. Work it Out (Recommended)

Working it out, for two people –as those who are married, engaged, courting, living together, or partnered know all too well– means that someone must give up something.

Working it out for three or more might also mean giving stuff up, but more likely –if it’s to be any kind of meaningful reconciliation of divergent thinking– some type of collaborative compromising of interests is generally desirable.

Reaching consensus involves a synergistic process. It means that everyone within the group (team, task force, department, division, company) must agree at least somewhat with the resolve or conclusion or direction reached. Note “somewhat.”

Consensus-seeking can be a very effective leadership/teamwork method of problem solving because it inherently prevents any one person from “winning” a “competition.” Everyone involved must be able to agree that she or he can live with the way things are worked out.

http://bit.ly/c1DUbg

As a device for settling disputes, consensus-seeking flies in the face of traditional American brainwashing to win at all costs. It is (sorry, football fans) not the case that there always needs to be a winner and loser, and that there is no such thing as second place.

For those deep, dark, impulsive, no-constraints,

take-off-the-gloves moments,

go for a referee or umpire.

(You can also always call your Mother-in-law!<) 

For issues that will impact working (or living) together, consensus-seeking leaves all involved parties with some worthy scraps to cling to, allows everyone to save face, and usually prompts a process or procedure or product or production (ah, communicative benefits of alliteration!) to occur that is both measurable and accountable. Because it’s a group-effort pursuit! 

As leader/facilitator, Pfeiffer and Jones suggest in the University Associates Structured Experiences for Human Relations Training, you need to establish consensus-seeking “rules” to help ensure productive results by employing the following guidelines: 

• No averaging,
• No “majority rule” voting.
• No “horse-trading.” 

                            http://bit.ly/bmoP3Z                                       

You need to influence group members to avoid arguing in order to “win” as an individual. Seek instead the best collective judgment of the group as a whole. Conflict on ideas, solutions, predictions, etc. should be viewed as helping rather than hindering the process.

Problems are best solved when individual group members accept responsibility for both hearing and being heard. Tension-reducing behaviors can be useful as long as meaningful conflict is not “smoothed over” prematurely.

The best results flow from a fusion of information, logic, and emotion (feelings). Need a little coaching help? Call me.

~~~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

and God Bless all of our U.S. Troops and Veterans.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Adapted from an original archived blog post on this site…

WHY DO YOU THINK U.S. MILITARY

When expectations

breed disappointment

(and they always do!),

expectorate them!

Better yet, when you see planning start to cross that ever-so-thin line into expectations a little too often, you may want to consider working harder to not have any expectations to start with.

They overwhelm and underwhelm at the same time. They are the stuff that emotional upsets, frustrations, and another “ex” word –exasperations– are made of.

Dwelling on the past and worrying about the future are self-imposed, self-destruct avenues (sometimes “erringly” made into missions!). Herein lies the key to big-time sales! 

Most people can see that dwelling and worrying are not healthy pursuits that can lead quickly to far worse consequences than a headache. But few seem to realize that expectations can be just as damaging to one’s well-being.

Expectations can quickly lead us out of the present moment. Anything that takes our minds off of our work when we are at work and “on the job,” can be a genuine (and sometimes permanent, even all-pervasive) threat to productivity.

Lost productivity = Lost revenues = Lost profits.

. . . an increasingly difficult path to reverse

in an increasingly difficult economy.

Staying tuned-in to each passing “Here and Now” moment as it occurs may not always be easy, but it is always a choice. So why choose misery?

It’s been said that Einstein only used 10% of his brain. Where does that leave the restof us? Scientists further make a strong case for humans who could use 100% of their brains being able to separate molecules and walk through walls.

Hmmm, that conjures up a thought or two. Presumably, if we could live in the present moment every moment, we would never have illness or accidents.

Well, that sounds great, and knowing it’s a choice thing really rubs our noses in it, doesn’t it? But as truth will out, consider that being in the here-and-now as much as we possibly can, offers us greater protection from accidents and illness.

Imagine the implications and possibilities for business. For leadership. For teamwork. For building long-term business relationships?

I don’t know about you, but it seems (and, personally, has proven time and again) worth the effort to minimize expectations by increasing focus on the present moment. The potential rewards far outweigh the expenditure of effort.

Where to start? Try some of the direct links noted throughout this post, and punch words into the search window! Because they are generally more diligent and and constantly active than other senses, be aware that staying tuned-in has more to do with what you take in through your eyes and ears than anything else — except, most assuredly, your breathing. take some deep breaths.

Of course, suddenly smelling a dead skunk, or touching something hot or cold or sharp, or experiencing a great or foul taste can all have a jarring effect. But touch, smell, and taste generally need to be triggered for us to start paying attention. Bottom line: work at sharpening all of your senses.

Realize that you can stay alert without having expectations. You can anticipate without having expectations. You can be prepared without having expectations. And, get this: you can even expect something without having expectations! Give that one a little thought.

~~~~~~~~~~~~~~~~~

931.854.0474 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

From chewbones

to getting fixed,

puppies and entrepreneurs

have a lot in common.

Having spent most of my business coaching, consulting and writing career with a dog under my desk, and most recently my beloved golden retriever who hung out there for 13 years before heading off to be with the others ahead of Barnegat, it’s been a very long time since Kathy and I have been confronted with raising a baby puppy. And this one (“Breezy”) is an entrepreneur! 

What makes me say that? He (“Breezy”) is independent, takes reasonable risks, resists authority, has a burning desire to achieve, and is constantly thinking about ways to make his ideas work! 

For us, Breezy made the reality hit home that raising a puppy is a whole lot like starting a new business. There are ups and downs and sideways movements. And adjustment stages. Both (entrepreneurs AND new puppies) need constant attenti0n, need having fresh water accessible, proper nutritional balance, minimal government interference, and need initially to be kept on a leash.

And as for leadership? Check this leadership thinking!

Still need more convincing?

They both play hard and sleep hard.

And what’s the equivalent of a: Breeder? Groomer:? Trainer? Vet? Getting all the necessary “shots”? Being a loner or part of a pack?

Aren’t new business owners as quick as puppies to commandeer squeaky toys, and earn treats?

Ah, yes, and the famous “Dog Whisperer”! Is there a “People Whisperer”? or “Entrepreneur Whisperer”?

Maybe there should be! I can think of a great many entrepreneurs who would have loved to have an authority whispering guidance in their ears. The entire experience –starting a business, raising a puppy– is like getting back to basics. Too often, both puppies and new business owners get ahead of themselves.

They whack out schedules and get too crazed to function productively. Someone needs to rein them in. It’s worth noting here that this is not generally considered much of a relationship-solidifying role for most entrepreneur spouses. Either don’t marry one, join ’em if you can’t lick ’em, or stay out of the way and get used to keeping yourself busy.

With puppies, cuteness makes up for lots of unproductive and disruptive behaviors. Cuteness may also carry some entrepreneurs great distances, but quick paper-training and house-breaking will take both puppies and entrepreneurs a great deal further in both family and public acceptance as well as in goal pursuits. It is generally true that people appreciate regularity over cuteness.    

# # #

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

A good boss never needs 

 to thrive on emergencies.

Being prepared to respond to instead of react to emergency situations is the mark of a true leader. Just because you know CPR doesn’t entitle you to run around trying to stir up heart attacks. There is much to be said for running a business on passion. The mark of business greatness has more than once sprung forth from enthusiasm and commitment and high energy levels.

Henry Ford. Thomas Edison. Bill Gates. Steven Jobs. Andrew Carnegie. Mary Kay Ash. Frank Perdue. Oprah Winfrey. Walt Disney. Charles Schwab. Meg Whitman. Jeff Bezos. Add your own ___________.  

How many are or were full-time firefighters? Zero. How many could mobilize an effective strike force to handle sudden major upsets? All of them. While I believe it helps, one need not have been a Boy Scout to “Be Prepared.” One simply needs to be able to quickly sort through and prioritize options, mobilize and motivate others, and be willing to step up and take action.

Sometimes, of course, real life physical emergencies require taking action first.

It’s that little extra dose of instinct and clear-minded judgement that frequently makes the difference between –both literally and figuratively speaking– a saved life, a recovered fumble, a thwarted robbery, a prevented assault, or a ducked knockout punch.

Okay, you shrewdly suggest, then let me just work at developing my instincts and ability to judge people and situations clearly. Then I can go smooth sailing, downhill, in cruise control. (Oh, that it should be that simple!) Yes, that is indeed an admirable direction to pursue. And even partly attaining those qualities will take you far in most leadership circles.

But YOU are the key to YOUR success. For you to grow your sense of composure and self-control, which open the doors to instinct and judgement development, you need to become the world’s greatest student of your SELF! You can’t even begin to think in leadership terms –emergencies or otherwise– without first knowing yourself and understanding what makes you tick.

It might help to make a list for yourself of 

all the ways you can learn more about you

. . . and start tackling one item at a time.

From experience with many business and professional practice owners and managers, I can tell you with great certainty that just three weeks of solid commitment to do one thing each day to learn more about yourself will make you a stronger, happier, more effective leader.

Why wouldn’t it? After all, the more you know about you, the easier it is to figure out others. The easier it is to figure out other people, the easier it is to motivate and inspire them. The more you can motivate and inspire others, the greater the leader you become. Over-simplified? Nope. But it’s not easy either, unless you choose for it to be. Leadership is in fact, a choice!

And handling emergencies is a routine function for a strong leader… but it’s always a good idea to keep a fire extinguisher handy, just in case.   

~ ~ ~

 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!