Whaddayou, a head case?

You think business is 

in cruise control?

     Are you on some other planet?  I heard someone say today that he thought business was holding steady and that this economic slump would be over soon. Those of you who know me know I am the eternal optimist. I always believe that –no matter what the odds–  things will work out for the best, and soon!

     But, this economy is out of control.  It’s one thing to think and act confidently and to believe in yourself and in what you’re capable of accomplishing. But it’s quite another to think that everything’s going to move out of your way as you stride forward. That’s like saying you’re a great swimmer so the tsunami that’s coming is no big deal.

     Sorry to have to be the messenger  (please don’t shoot!), but REALITY is that things are NOT going to move out of your way just because you have self-confidence. In today’s economy, you need a whole lot more than that. You need innovation, perseverance, and integrity.

• INNOVATION. If you are not coming up with a clear, new idea (SOME idea; it doesn’t have to be Earth-shattering), and seeing that idea all the way through to implementation EVERY WEEK, your business is not likely to survive another year!

• PERSEVERANCE. If you are not determinedly and tenaciously driving your business forward on a DAY-TO-DAY basis, your business is not likely to survive another month! 

• INTEGRITY. If you are not demonstrating HIGH TRUST evidence of integrity (doing the right thing even when nobody is looking) in EVERY business dealing you have every single hour of every single day, your business is not likely to survive another week!   

     Well,  here’s the good news:

     ALL OF IT–Innovation, Perseverance, Integrity– is a CHOICE!  You can choose to practice all three of these important qualities every day… every day! You simply need to make your mind up that self-confidence alone, without direction, accomplishes nothing. 

     But you can make  the conscious choice to make self-confidence work FOR you, right now by exercising innovation, perseverance and integrity in your very next encounter with an employee, customer, vendor, referrer, delivery or maintenance person, and the next human being you meet…and every one thereafter!  

     Right now!

     How hard is that?  As hard as you choose to make it!

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Hal@Businessworks.US   302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Listening skills alone 

do not a good boss make!

     Just when you thought  you were doing a great job of  communicating because you’ve been working so hard at listening better and more actively and more attentively, along comes this snot-nose blog writer to tell you that you’re only halfway there!

     Careful listening is a wonderful thing,  and it gets you to the fifty-yard line every time. But if you’re not taking ACTION on what you hear from your staff and associates, and if you’re not giving the source of the ideas and information due credit, touchdowns are not in your future!

     You’ve heard about  criticize in private and praise in public? Well you can’t do too much (genuine) praise of good ideas, good behavior, good attempts (even when they fail!), good attitudes, good productivity, good referrals and networking, good overall performance.

     If your response to this  is to off-handedly toss a mumbled “Yeah, right!” on the table, you need to seriously question if you are getting too old too fast. When was the last time you were the object of some one’s sincere praise? How did it feel? What action did it prompt?

     Every time you can  express appreciation for innovative, success-driven thinking and behavior, and of course in public, you are fostering more positive thinking and action by that individual, and by everyone else around. Trophies, plaques and certificates are nice, but there’s nothing like an on-the-spot exuberant compliment and accreditation, a pat on the back.

     Small, frequent on-the-spot rewards  for a job well done (or well-attempted) have always served to motivate and encourage repeat positive performance better and much more effectively than any other form of “attaboy” treatment.

     Pulling an employee  (not physically, I should probably mention!) from her work station to thank her for a great effort in front of whoever is there (customers, other staffers, vendors, passerby, delivery people) and treating her at that moment to coffee, or lunch or a walk around the block will generate more positiveness than annual award dinners and golf outings.

     Spontaneity counts!    

     Nurturing  company-wide opportunities to contribute counts!

The feeling that one’s opinion counts in the grand scheme of things provides an enhanced sense of self-worth, and people who feel good about themselves because of the work they do, will in turn feel good about the employer who makes this possible.”

—Martin Yate from KEEPING THE BEST And Other Thoughts on Building a Super Competitive Workforce 

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Make today a GREAT day for someone!

Next time someone calls you

“Four i’s,” say thank you!

Radio station WIIFM  (What’s In It For Me?) has been on the air now for over 30 years that I can remember, as the acronym for reminding marketers and advertisers and salespeople that benefits, not features, are what people buy! You want to make a sale? Tell prospects how they’ll benefit, not how great you are!

Okay,  you got that, right? So what’re the “Four-i’s” in SMALL BUSiiNESS STiiMULUS?

Here it is,  all you acronym fanatics (and don’t say I never gave you anything!):

• Intelligence –

Cause literally EVERYone outside Federal and state government circles knows that ONLY small business job creation will reverse this sick economy, and that small business owners must rise above the meaningless token incentives being waved around… and go for the gold under their own steam!

• Innovation –

Cause everybody has ideas, but very few see them through to completion!

• Impression –

Cause you never get a second first one!

• Integrity –

Cause without it, you have no business and no chance of survival in ANY kind of economy! Doing the right thing all of the time means having no exceptions.

     The bottom line is  that if you are lacking in even one 0f these four I’s, you are in big-time trouble, and need to get on the stick before 9am tomorrow morning! And, incidentally, none of these qualities, values, characteristics, whatever you want to call them, costs anything.

In fact,  all four involve conscious daily choices to pursue them. When you have Intelligence, and know your market, know your industry, know your competition, know your product and service benefits (and features) and know what you’re up against with narrow-minded government perspectives that will only provide lip-service instead of solid support, you will be in the best possible position to move your business forward.

     When you choose  innovation and innovative thinking, you are choosing to see every step of the birthing process for launching a new idea. That focus alone will carry the best ideas forward and lose the unproductive ones quickly along the way.

     When you realize  that no one will take the trouble to judge your business twice and that your first impression must be the one that flies, you will be well on the way to achieving the acceptance levels you seek. This means not settling for inferior marketing, advertising, sales, promotion, merchandising, and public relations programs and materials.

     Integrity is the backbone of business.  The recent failures of giant corporate entities have underscored the truth of this point. The day-to-day failures and successes of small businesses are 100% attributable to having and consistently demonstrating high levels of trust and integrity or not. Failures blamed on under-capitalization are failures of poor management. Failures of poor management can inevitably be traced back to failures of integrity.

Heed the Four i’s  as if they were your own two i’s because in the end, the i’s have it!

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Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

And now’s the time to prune the

brittle dead and the overgrown.

     In this second straight year  of continuing economic setbacks for you and your business, you have no doubt suffered losses —money and people— you would certainly have preferred to avoid. And now you’re sitting out on the farthest-most limb of your company tree, saw in hand.

     Well, scramble back down  and spare that big old branch. It may not look altogether healthy, but there’s some green stuff coming out of those barren bark areas, and it’ll survive and thrive if you just —instead— get out the pruning shears for one last ruthless sweep of the brittle dead and the overgrown.   

     But, wait, you say,  you’ve done this already, just months ago! Well, if you’ll promise to shoot the message and not the messenger, I’ll take the risk of telling you that you need to consider it again. When overgrown shrubs and dead branches are lopped off, more nutrients go into growing that which remains and the discarded pieces will return to life in some other form.

     When you let go  of marginal employees, you are strengthening the organization and you are giving everybody a chance to reinvent themselves. They may not like it; they may suffer for it; they may not see it as an opportunity, but in the end they’ll be happier for finding work situations that are better suited to them.

     UNLIKE trees and shrubs,  you are dealing with human emotions and frailties, so a realistic tone of understanding, empathy, active listening, and genuine helpfulness is what you must offer as your end of the trade-off. Losing a job is equal to losing a life for many because it’s such a devastating blow to the ego and self-esteem.

     You must be tuned into  that dynamic and do everything possible to help ease the life transition your business survival needs are prompting. Yes, you must be firm in making and communicating your decisions, but you must also be willing to listen, eager to refer, agreeable to compensate, and share in the responsibility. Why? Because it comes with being a leader.

     And why now?  Because as we let go, we grow. Because the longer we hold onto weak, unproductive, marginal employees, the closer we come to the point of no return, where it’s simply too late to let go and too late to survive.

     Just keep in mind  that there is also a time for every purpose under heaven, and that one purpose of a leader is to show heart in helping the downtrodden to see the light, while showing courage in inspiring the strongest of remaining forces to move forward, onward and upward for the collective good.

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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 Did you let somebody

down this week?

Did someone have expectations that you would do justice to her or him, or to the task at hand…that you would turn in a stellar performance? And you bombed out?

By any chance, was that “someone” who anticipated greatness from you…was that you?

Regardless of whether you did yourself in, or let someone else down, the point is that you flubbed it, right? Badly? So badly that you hate reading this right now because just thinking about it gives you the guilties?

Step back. Get out of your own way for a minute. Take a deep breath and clear your brain. Now look at this again. We’re taught to aim high. Nothing wrong with that.

But if you screwed yourself, figuratively speaking of course, maybe it’s because you weren’t leaving room to be flexible about achieving an outcome?

Maybe you lost sightof the reality that you choose your behavior, that you choose your pursuits–even that you choose to feel guilty. Hmmm, that’s worth choosing to think about.

You didn’t fail anyone else because others don’t have the right to judge you based on expectations. Yeah, well, sounds good, I know, but it’s done every day, probably every minute of every hour. Reality says that more likely than not, it just seems that way.

So, how can you pull the rug out from under faulty assumptions? First don’t make any yourself! You already know about “assume” making an “ass” out of “u” and “me.” Recognize that expectations (which are usually based on assumptions) breed disappointment.

Unless you work at not having expectations and at not making assumptions, you will do both. Then comes failure to rise to the occasion. Then comes disappointment and then along comes guilt. You remember guilt?

      THE FIX:

• Keep conscious control of your unconscious mind by focusing on the present here-and-now moment each passing moment as much as you possibly can.
• Don’t waste energy dwelling on past fantasies that cannot be changed and don’t wast energy worrying about future fantasies that haven’t yet come, and may never.
• Do lots of deep breathing to relax muscles and make your mind more alert.
• Withhold judgements as much as possible. (And remember everyone you meet is fighting some kind of battle!)
• Remember that assumptions, expectations and guilt feelings are all CHOICES, and that it’s just as easy to choose a positive attitude as it is to choose a negative one.

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 Hal@TheWriterWorks.com or 931.854.0474  Thanks for visiting. 

Go for your goals, good night and God bless you!

It’s the Lightening Up

of Corporate America!

     You’re a management trainer and corporate economic climates have taken the wind out of your sails. You’re looking around for community college adult education courses to run. You’re doing drips and drabs of HR consulting with some old friends. Times are tighter than your shoelaces. 

     Stop beating yourself up; stop doing all the things you’ve always advised and taught others to not do. Take some of those deep breaths you advocate. The message is this: L-I-G-H-T-E-N    U-P ! Lighten up the programs you’re proposing. Companies do not want any in-depth, heavy-duty, psycho-analytic training programs for their managers right now!

     They want L-I-G-H-T agendas combined with good relaxing fun and team-building. Corporate America may be stupid about growing business and productivity ratios and revenue streams and job creation, but they know when it’s time to lighten up the stress that their loyal managers have been shouldering. 

     And it’s time now.

     I had my own management training company for many years. I ran over 2,000 workshops and training programs, and had over 20,000 participants in 50 different cities and half a dozen different countries.

     It was everything from Maslow’s Hierarchy to Quality Circles, One-Minute Manager, TA, Theory X, TheoryY, Theory Z, Empowerment, Assertiveness Training, Anger Management, and my own inventions: Corporate Entrepreneurship, Doctorpreneurs and Teacherpreneurs.  

     Then is not now. Then corporate executives charged trainers with the responsibility to teach them how to be better, more effective, more efficient, more productive executives and how to be better humans. This took some doing, and tons of analytical diagnostics and psychotherapy.

     Today, the word is L I G H T. As in S I M P L E and having F U N while gaining firsthand leadership and teamwork experiences with fellow employees. A best buddy of mine, Kevin Bousquet, who runs Interlaken Inn Executive Resort & Conference Center www.InterlakenInn.com in Northwest Connecticut, agrees.

     You may have seen my plugs here for Interlaken. It truly is THE premier business escape (2 hours/NYC and 3 hours/BOS) with the finest location, facility, amenities, meals, service AND budget-conscious prices that any management trainer or meeting planner will find. (If you call, tell Kristy I sent you and get a special gift!)

     Kevin tells me that the programs that are having the most success are those with the least stress and the most fun. Not all fun and games, but fun and learning. Interlaken’s Executive Ropes Course, lakefront boating and golf options and gourmet challenge programs are the busiest and most talked-about. Dump the heavy stuff!

Think of it as the Lightening Up of Corporate America!  

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Input always welcome: Hal@BusinessWorks.US

(”Businessworks” in subject line) or comment below.

Thanks for visiting. Go for your goals and God bless you! 

Economic Tsunami?

 Don’t fight it. Float on it!

     There’s no doubt about it, financial stress can overwhelm even the best of business leaders. It takes an unwavering, cock-sure, impenetrable. positive attitude to stand tall while the walls are crumbling.

     Every business owner has been there. Some are getting it for the first time thanks to the economic environment, and–for those–the experience is numbing. How can it be? I’ve worked so hard. We deserve better than this?

     Probably true, but reality dictates that it doesn’t matter. Reality can be awfully cruel and horribly harsh, but reality is where we have to live if we are ever to turn things around. Fantasy is where the losers go.

     First and foremost, when the economic tsunami strikes your business, stop worrying about arranging the beach chairs. Get on anything that floats and plan to ride it out. Focus every waking moment’s energy on where you are, not where you’re going, or even worse, if you’ll get there.

     The more you pay attention to anticipating the other shoe drop, the more you are diverting productive energy and resources away from the places they are most required to ride out the storm, to innovate, to create new revenue streams, to smack yourself in the side of the head and start thinking in new ways.

     The more you worry about the other shoe, the less time, attention, effort, energy and positive forward motion you’ll have available to activate. This will result in the other shoe finding it’s way to thump on your ceiling lickity-split! 

      STOP draining your resources and energy with worry about future fantasy (It’s not here yet, and may never come). STOP draining your strength with dwelling on past screw-ups and who did what to whom (It’s over and past and there’s NOTHING you can do to change it).

START TUNING IN TO THE PRESENT HERE-AND-NOW MOMENT, EVERY PASSING MOMENT, AS MUCH AS YOU POSSIBLY CAN. IMMERSE YOURSELF IN THE PRESENT. LEARN FROM BABIES AND PUPPIES. 

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals, good night and God bless you!

Budget-Conscious Boss,

Best Friend, Do Business

in the Foothills

     Another day. Another dollar. And here I sit through yet another meeting.

     Only this meeting is different because it involves a whole different breed of people, and this meeting is taking place outdoors! Actually, all the leaders of my company are here, and we’re next to a big beautiful shimmering lake nestled into the foothills of the Berkshires.

      After listening to a little spiel that one of the HR directors just gave, my boss and I are getting ready to climb into a canoe together. We’ll be with a bunch of other partnered-up bosses and underlings in other canoes. I’m not much good at steering these things so I hope he lets me sit in front. “I can canoe a canoe, canoe canoe a canoe?” kinds of chatter starts flying around.

     As if I’m not unnerved enough, my boss starts in with how the best way to see if a marriage is made to last is to take a canoe trip when you’re newlyweds. General agreement seems to be that if you don’t kill each other while canoeing, you’re destined for a relationship of longevity.

     Anyway, this whole paddle around the lake deal is part of what’s called a Management Training Conference. Just yesterday, on the hillside over in the woods, we went on an Executive Ropes Course. I didn’t even know there was such a thing. In truth, it ended up being lots of fun. My boss and I both made lots of new friends with those we didn’t know before, who came from our other offices.

     Tomorrow, some of us are going to the nearby Lime Rock race-track and race-car driving school to learn about safety, risk-taking and something called mental focus. The mental thing sounds like it might be a bit above me, so I might just pass on that session and go instead to an Executive Golf Class that’s being held over by the other lake. Something about objectives, strategies, and tactics is supposed to be demonstrated by hitting little bumpy white balls into holes with flags.

     As for right now, I need to concentrate on not embarrassing my boss by falling out of the canoe as I tip-toe in from the dock. I mean just imagine how red his face would get if he had to hear “Dog Overboard!”

     Oh, did I mention that I’m a Golden Retriever, and that my boss’s Meeting Planner found this grrrrrreat location for a meeting that allows well-behaved dogs like me to go to the company meeting and participate in everything (well, not the dining room, bar, sauna, or heated swimming pool activities)? We can even hang in the library and game room if we don’t chew books or chase dropped ping-pong or billiard balls around.

     The bottom line is that my boss and I are having a wonderful time and we are learning a lot about ourselves and the others we work with. He says we may even stay through the weekend so we could do some hiking and antique shopping.

     Pssssssst! These guys set the standard for complete meeting packages, and you get more for less than anyplace I could find.

     Their rates include a luxurious world-class room, 24/7 business center and wireless Internet, endless coffee, all indoor and outdoor facilities and meeting rooms — plus all service charges, 3 award-winning restaurant meals for him, and a turn-down biscuit for me at bedtime!

     And they’ve been hosting businesspeople there since 1892!

     If you didn’t know better, I bet you’d think I was the one who’s the boss, huh? Hmmmm. Well, try it: www.InterlakenInn.com  (Oh, and take your dog, will you? It’s just 2 hours from Manhattan, 3 from Boston, 3 from Hartford)  Mention this blog for a special treat!         

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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“People go only to places

they have already been

in their minds.”

Roy Williams, The Wizard of Ads

     Just when you think you’ve thought about it all, along comes another thought, but–as the above quote suggests–the human body will only go where the human mind has journeyed repeatedly already. Purchases only happen when people have or believe they have already owned the product or service.

     What does this mean for business owners, managers, entrepreneurs, PR people and publicists, marketers, salespeople, advertisers, branders, website developers, promoters, communicators, media and management consultants?

     First of all, something we’ve said here a hundred times: Repetition Sells! Repetition Sells! Repetition Sells! Repetition Sells! Repetition Sells! (okay, a hundred and five times!) But what else?

Every purchase

is the result of an

emotional trigger!

     In any form of selling, marketing, advertising, communication, if your goal relates to persuasion, then your process is limited to some form or combination of forms earmarked by approaches that hinge on educating, entertaining, boring, screaming, or seducing…engaging the imagination.

     A couple of three-little-words examples: “It’s in you” and “I’m lovin’ it” both sounded like retarded campaign theme messages when they first came out, didn’t they? Do you remember saying: “It”? What the heck is “It”? Ah, but look at what “It” has accomplished. What’s the old expression: “Say something often enough…”? (Spare me saying the RS words 106 times)

     Okay, so where do we start with the imagination seduction stuff? One way may be to take a lesson from stage and screen actors…and WHISPER! What happens next? People lean forward in their seats. What an envious position to have a prospect in, for delivering your sales pitch.

     And what else? Great pictures are great, but they don’t sell! They plant images in the mind that allow words to rush in with for the kill. (With apologies to all my artist and designer friends): One great word is worth a thousand pictures. Think of the artwork/words thing as a one-two punch.

[And if you’re reading this, looking for input about the importance of words in websites, click the 3% tab on the top right of this page!]

     Seduction is the name of the game. Every purchase is the result of an emotional trigger! A past president of Revlon once confided in me that they weren’t selling hair-coloring products, they were selling “the promise of sex to single, young girls.”

     Great, you say, some products can sell themselves anyway; it’s selling intangible services that presents the real challenge. Y’know what? That’s true. And it’s all the more reason that service-based businesses–especially–need professional marketing and professional copywriting help.

     Contrary to the “step-in-and-out-of-the-closet-with-the-magic-idea-and-words” concept that many have, professional marketing and professional copywriting are time-intensive pursuits.

     Both functions require considerable experience and exceptional skill. Don’t cut corners on finding and securing this kind of talent. Not everyone  can make “It” such a big-selling word! 

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Input: Hal@BusinessWorks.US or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!

2nd only to the government,

big business gets an F

All of us who own and operate or manage a small or medium sized business know that the world’s most incompetent excuses for “businesspeople” reside in dark, damp little squirrel holes of government and academia buildings. They are the poster boys and girls for business stupidity.

But right after these poor ignorant, unrealistic souls, maybe not even a full rung lower on the ladder, are the braindead, money-wasting corporate executives who spend half their lives in limos, cabs, commuter train barcars, business class airline seats, and fancy restaurants.

These are the hot-shot 9 to 5 executives who travel better, eat and drink better and live better, higher-income lifestyles than either the government doo-dahs or the academic muckity-mucks.

But that doesn’t make them smart, or productive, or successful.

Most of them are none of those.

It simply makes them people who don’t have what it takes to start and build and grow their own business ventures, but who are not quite as stupid as those who work for those who get elected.

They are also a hair more savvy than those who merely pretend to know what it’s all about, and who instead of doing, end up teaching young people how to do and not do the things they themselves don’t know how to do and not do.

It’s interesting to me, by the way, that so many of these corporate suits seem to think they are Henry Ford’s and Bill Gates’s and Mary Kay’s when they get anywhere near a calculator or Excel spreadsheet.

Reality is that this country is in dire economic straits today because of corporate mentalities that STILL don’t get it, that STILL are unproductive, that STILL squander taxpayer (and stockholder) money left and right. (Actually, I have fresh evidence from today, if anyone’s interested in details.)

What’s wrong with all this is not just the consequences of incompetence but the systems that breed it: educational institutions, government agencies, and Fortune 500 corporations.

How do I know this? Before spending most of my career as a small business owner/operator, I was a college professor, a government employee and a Fortune 500 executive. That’s like the been there, done that thing.

Thankfully, I saw early on that none of these (academia, government, corporate) paths held out any promise of a successful life journey for anyone with energy and ambition and common sense and basic business instincts.

And here’s what I conclude: 

. . . when we can ween ourselves from societal dependence on misguided government, fantasyworld academia, and thieving corporate America . . . and put wind behind the sails of small business . . . only then, will we turn this ship around! 

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 Hal@TheWriterWorks.com or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!