Okay, Boss…where

do you rate yourself?

     Where do you rate yourself on a scale of 1-10 (10 being highest) in motivational skills?

     You’re a business owner or manager. When’s the last time you put your brain in a blender and flipped it on “Puree”? (Er, never, I hope, but then you wouldn’t likely be reading this, right?) Well, here’s the point: what methods do you use to get people to sit up and pay attention? To jump? To dive in? To follow? 

     How aware are you of the fact that if your associates and employees have the same “take” on your business that you have from the control tower, they wouldn’t be associates and employees. They’d be running their own businesses, and maybe even competing. Sooooo, maybe it’s a good time to consider some new approaches.

     Let’s start by trying something you’re probably afraid to do (most entrepreneurs are): Tune in to other people’s sensitivities, and show them that you are aware of their feelings by directly or indirectly addressing them in the meetings you run, the directions you give, the requests you make, the emails you send, the phone discussions you have.

“I realize and appreciate that some of you may feel uncomfortable about having to share the burdens of this benefit plan reduction we’re making. I know because I am experiencing this cutback as well, but for now we all need to pull together in order to survive and grow. I fully understand the added stress this decision may put on you and your family and can assure you we will make some mid-air corrections at the first possible opportunity” is better than an announcement slip in the pay envelope!

     This is not to suggest you mollycoddle (I do love that word!) every employee sensitivity or cave in to every wimpy request. But it does mean that it’s important to the cardiovascular and musculoskeletal health of your organization to recognize and appreciate that leadership is often defined by one’s ability to relate to and mobilize others. The “relate to” part has to do with sensitivity.

     True leaders know their followers. They know their strengths and weaknesses, and they play to the strengths. They know how and when to challenge, and how to get the most productive efforts from each because they start with sensitivity…and then apply detective skills.

     You cannot motivate others for maximum effectiveness without knowing what makes them “tick” and without knowing what their current needs are. A trophy or plaque means nothing to someone struggling to afford new tires. A cash bonus is meaningless to someone who’s just inherited a big bank account.

     It doesn’t take as much effort as you might think to stay in touch with what your peoples’ lives are all about, and you need not step off the deep end of socializing to know how to reward and challenge appropriately and productively. 

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      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

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“It Don’t Matter To Me!”

     That song title should be your answer (aside from the ungrammatical “don’t”) to any question about who’s to blame for this economy. All that matters in the end is what you are doing about it for your own business or professional practice.

     Whether you’re a doctor, a retailer, a small-size manufacturer, a distributor, agent, or service provider, it’s time to take a hard look at how you are dealing with your current spending plans. This, for example, is NOT the time to fold up the sales and customer service training rug and store it in the basement. Besides the fact that basement-stored rugs attract mold and mildew, there are better solutions.

     Check in with your local community college or adult education program for an inexpensive training option. Or, do it yourself! Or round-up a team of masters or doctoral students from a nearby university to put a program together for you.

     Many internship programs across the country award academic credits for firsthand real-life experiences. A combination of business and education or psychology majors should be able to package a good motivational training program for your business. Some training is better than no training!

     Just be sure you present such a program in the right light and discourage over-the-top expectations. Help your people to see such an occasion as an opportunity to foster idea exchanges and teamwork, instead of setting up training quality judgements. Point out that what they will get from any program is what they end up putting into it.

     Speaking of motivation, remember that small frequent rewards (like family entertainment arrangements and lunch invitations) are more meaningful in the overall scheme of things than high-priced permanent rewards (like salary/benefit increases).

     Look at ways to promote your business without having to bite the media advertising bullet that will undoubtedly break a tooth if not your wallet. www.BizBrag.com is a terrific free site to register with and post free news releases and newsy photos — every day if you like!

     People are selling everything under the sun on Twitter these days. Also for free. You need tenacious endurance to make Twitter work for you, but it will if you will. Didn’t tenacious endurance get you to where you are anyway? 

     Are you asking people in your family to help you with certain tasks that will help free up your time so you can be more focused on sales, for example? Maybe retired Uncle Harvey wouldn’t mind at all coming in a few times a week to do some light cleaning (in exchange for some sports tickets or a couple of dinners out) to help offset custodial service fees?

     Cover the tax-deductible cost of some business books for your college student son, daughter, neice, nephew, or cousin in exchange for some office, fieldwork or factory floor interns? Combine expenses with neighboring businesses? Shared transportation and shipping costs, even direct mail postage, advertising, clerical and website maintenance sharing are possible.

     Think it out. Tough it out. But stay focused in the process, and stimulate your OWN budget!    

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      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

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Not sure of yourself?

You are breeding failure!

     Data fusion company Jigsaw says, “Sales success depends on sales rep productivity, management effectiveness, and the ability to collaborate…with customers, partners and colleagues.”  

     What’s the connection with self-doubt? Sales rep productivity, management effectiveness, and the ability to collaborate ALL depend on the ability to eliminate self-doubt. Consider the following which you’ve certainly heard, but probably don’t believe. Maybe you think it’s not important enough to actually addreess for more than ten seconds. But it is.

Everything in existence is in existence

only because it exists in your brain.

     If you think you’re not sure of yourself, or your ideas, or your abilities to pull off that big sale, or achieve that far-reaching goal, or dig yourself out of the hole you’re in, you can be sure you’ll succeed at not succeeding.

     Every single second that your mind drifts to doubtful feelings, you are pulling yourself deeper into defeat. Every second you can reverse that feeling counts for getting two seconds closer to success. How can you reverse a negative tide that’s sweeping through you, or under you, over or around you? The answer may sound trite, especially to those low on energy or willpower, but it is fact.

     You must start by learning and using every tidbit of information you can possibly know about you! You are the only person on Earth who knows what makes you tick, but you’ve probably set yourself up thousands of times to sweep what you know about the real you under your own rug!

     If you can know the thoughts, ideas, circumstances, people, environments, feelings, comments, memories, awarenesses, and emotions that weaken you, you are half-way to conquering self-doubt. Work at it. The most self-assured people in the world work at this nonstop for their lifetimes. Fears never go away, but the awareness of what triggers fear can be controlled.

     We’re not talking about simple rationalization here. You can’t read this and then go about your merry way being suddenly transformed and confident. You CAN, however, make a commitment to yourself that you will work at it and keep working at it because fear sucks! Because fear creates self-doubt and self-doubt will make a loser of you, and that itself is a fear to eliminate.

     How successful do you truly think you could be with both hands tied behind your back and a bag over your head? Yet, being afraid and choosing to set yourself up for self-doubt to keep creeping in is creating the same impossible, insurmountable degree of handicap. So the next step is to keep reminding yourself that the feelings that are holding you back, that are threatening to you are ones you somehow choose.

     Take some deep breaths http://halalpiar.com/?page_id=35 and collect yourself and remind yourself that no one knows more than you about you and the ways you do the things you do, so no one else can make choices for you. Choose to rise above it all. Choose to make it work. Choose to make it easy. Choose to be the success you are capable of being. Choose to appreciate your SELF! 

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      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

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Stop Beating Yourself Up!

     I’ve been hearing an inordinate amount of complaining of late from entrepreneurial types who are facing dried up venture capital sources, shut-down loan opportunities, and the literal disappearance of angel investors up and away into the distant heavens.

     So let’s explore some truths.You are not the reason for the bad economy. You are not the reason for anyone else’s problems. You are only the reason for your own problems and –harsh as you may think this sounds– you are probably the only reason for your business’s problems.

     Your feelings and your behaviors are your choice. Choose to make them good. Choose to make them easy. If your business has problems, think back and think hard and be brutally honest: you are likely the root of your business’s problems. And, yes, that’s also a choice. Ah, but you can just as easily choose to reverse direction.

     Stop making lame excuses for your business not doing as well as it should. Stop having unrealistic expectations for your business performance that are filled with empty hopes and wishes about what you imagine is possible. Stop justifying yourself with the barrage of pitiful media reports about how bad things are.

     Take the bull by the horns. Step up to the plate. Choose to put a positive attitude into your head and then begin to exercise it…consistently. Don’t accept anything less than the active pursuit of your goals as your daily regimen.

     YOU deserve better for yourself and your family and your business than to give it up to media and government know-nothings who haven’t a clue about what it takes to run and grow a successful business.

     Please forgive me for this tongue-lashing, butt-kicking lecture, but if it upsets you: A) Choose instead to see the value in rattling your cage and B) Use it as fuel to initiate positive action now.

     YOU are the smartest person on Earth about what your business needs to do to turn itself around and set the example for others. Now is your chance to make the difference that you set out to make when you started or took over your business. Be true to yourself, and your business will thrive.   

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  Hal@TheWriterWorks.com 

Thank you for visiting. Good night and God bless you!

“I am me. In all the world,

there is no one else

 exactly like me. 

I am OK!”

–Virginia Satir

     Run your own business? Post these 18 words on your dashboard, mirror and refridgerator . . . Why? Because even entrepreneurs need reassurance, and especially when economic uncertainties have a way of making us all feel like too many things–often including our selves–are sometimes NOT okay.

     Have you ever felt like that, or am I just imagining it? Have you felt like that more in recent times than in the past? Do you sometimes think maybe the news media is trying to sink your ship by heaping negative economy stories on your already overburdened shoulders?

     Does it start to feel suffocating? Do you step back every once in a while and start to question your own self-worth? Get out of it! Rattle your cage! Change the channel! Shut down the news!

     Do you really need to take the murders, muggings, accidents, freaky and bizarre incidents and people, and the incessant dwelling on negativity to bed with you every night? Do you really need to wake up with it every morning? 

     What would happen if you shut it all down for a few days and used the time instead to relax your brain and remind yourself how truly special and unique you are? Do you really think you would miss much? If you have doubts, take a quick trip to the library or on Google through past newspaper headlines.

     Go back 20, 50, 100 years! Surprise! The names and locations change, but the stories are mostly the same. It will be like missing a week of All My Children and General Hospital. Nothing new goes on.

     As a sort of sports version of the old expression to do reality checks by pinching yourself, I don’t recommend the method former baseball slugger Bobby Bonilla used to practice, but the idea worked for him; every at-bat, he hit himself on his helmet with his bat just before stepping up to the plate. You can be sure it helped him focus his attention.

     SOMEthing that only you know about can be a “focus trigger” for you. Take a minute and think about that one thing. What snaps your awareness back when your mind starts to drift? Figure it out and use it more. Snap your brain back to the reality that YOU ARE UNIQUE. That awareness, and following the path of reality that it conjures up, is The Ultimate Small Business Stimulus Package.

     In other words, get yourself cranked up, and keep yourself cranked up. It’s catching, and others –internal customers (like associates, employees and vendors) as well as external customers will respond in ways that bring you more business. Remember that what you love doing best is what you do best, and appreciating your self more will help you succeed at doing what you do best. Now THAT’s a stimulus package!       Good Night and God Bless You – halalpiar

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HAPPY FIRST BLOGBIRTHDAY!

For those of you who have been with this from the beginning (April 24, 2008), and those who have joined and visited along the way, thank you so very much! I hope you will continue to visit and comment and subscribe, and urge your business, personal, and professional growth-minded friends and associates to stop by. I am always open to your ideas and suggestions. Please comment or email me anytime: Hal@TheWriterWorks.com (“Businessworks” in the subject line).

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HOORAY for the good guys!

     It’s not every day that a consultant like me can nominate a client (like i.g. Burton & Company) for an annual Better Business Bureau award as most outstanding family business in the state…and see them win!

     Even after my project engagement with the company ended, I had the good fortune to see this business be honored (tonight at the DuPont Hotel in downtown Wilmington, Delaware) at a formal reception dinner hosted by the Delaware BBB and Governor Jack Markell.

     Now if you’ve read this far, you may be wondering who is i.g. Burton & Company anyway? And there’s little doubt that if you don’t know, you will most definitely be surprised to learn that we’re talking about –of all things– a car dealership!

     i.g.Burton & Company is 101 years old. The company maintains five locations in Milford and Seaford, Delaware. They are one of the nation’s leading dealerships for Chevrolet, Chrysler, Dodge, Jeep,  Mercedes-Benz, BMW, and are the world’s oldest Blue-Bird Bus dealership as well.

     They didn’t stand in line behind the automakers they represent, looking for bailout money. They didn’t pull in their rugs and move out of town when Chevrolet and Chrysler hit the rocks.

     In fact, they actually INCREASED their charitable contributions to needy organizations. They INCREASED their customer service training programs. And they went ahead and completed a 6 year-old monster construction project that helped keep hundreds of employees on payroll.

     Of course they have strong financial backing. But why? How did their backing become so commited? BECAUSE i.g. Burton demonstrated commitment to their customers, their employees and their community.

     They didn’t get to be 101 and win an Outstanding Family Business award in a faltering economy by being the stereotypical car dealers. They are fifth generation owned and operated. A great many of their employees have worked there for 15, 20, 25, 30, and more years! (This, in a day when most car dealers seem to keep employees just for those numbers of DAYS!)

     What’s the secret? i.g. Burton & Company has built a long-standing reputation for overkill customer service and for contributing to and supporting wholeheartedly the Delmarva Peninsula communities they serve. The have earned the BBB award, and statewide respect as business leaders.

     They will earn your respect too anytime you’re driving through Delmarva Peninsula (The 2nd biggest peninsula in the U.S., thank you, if you’re not counting Florida). Stop in. Say Hi. Congratulate them on their award. They’ll make you feel proud of it just for having visited. Well done, Burton Family. And well done, Burton Family of Employees!  

Good Night and God Bless You!  halalpiar     

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“Your success in life will

depend on what you do

after you do what you

are expected to do!”

— FROM A STORY TOLD BY INTERNATIONALLY RENOWNED

AUTHOR AND MOTIVATIONAL SPEAKER BRIAN TRACY

     In its heyday, upstart computer giant IBM had a rallying cry that reverberated throughout the entire sales and customer service industry. The words, “The sale begins after the sale is made!” set the tone for an entire generation of customer service based sales and customer relationship management that followed.

     IBM support people were said to literally descend from the sky in parachutes within an hour of any service call. In fact, we are still following this tenacious, persistent, kill ’em with kindness, build-that-database, get-that-return-sale attitude. And actually, it’s more pronounced now than ever, ushered in by lightening fast advances in hi-tech and media communications, and the rapid advances in consumer savvyism.

     What does this mean for you, the entrepreneur, you the small business and professional practice owner/manager? Here are some thoughts to think:

     Brian Tracy’s quote at the top says it best. The point is that you who own/run a business are of necessity, engaged in sales. Keeping sales and production (that’s service production as well as product production) in balance is part of the alltime great entrepreneurial challenge. The whole world admires a one-man-band, but that doesn’t make producing the music any easier.

     Going the extra mile is what it’s all about. Moving forward even when you think you can’t is what it’s all about. Greatness has only ever come from those who pushed onward in the face of major losses, and who did it again and again.

     Edison tried unsuccessfully to invent the lightbulb 9,999 times before defeating the darkness. Babe Ruth’s incredible home run record was matched only by his incredible strikeout record. We all know and have seen many of the great Olympic performance hero stories. Each has always involved taking the extra step, even when all hope seems lost. 

     When you’ve completed what others (partners, family, employees, customers, vendors, industry and community associates) expect you to do, keep doing! Starting in a half hour before others and staying a half hour later is a good beginning. Making better use of time scheduling and delegating is another.

     Regardless of the tools you choose, it’s what’s under your hat that makes the difference…and the overriding awareness that whatever you do to exceed expectations is 100% your own choice. No one else will choose success for you and make it happen. But you can do both! Starting now.   

 Good Night and God Bless You!  halalpiar     

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 “Happiness runs

       in a circular motion…”

 From ’60s songster Donovan: “Happiness runs in a circular motion; life is but a little boat upon the sea…” 

     And (sorry to burst your ad agency’s bubble) HAPPINESS produces sales quicker thanall the ads and promotional materials and sales spiels and websites put together. Ticking off logical product/service features and gulping down huge doses of emotional triggers don’t make sales happen as fast as genuine feelings of happiness that are contagious . . . from ANY one in your organization to ANY one who is an existing customer or prospect.

     That’s not to say you don’t NEED all that traditional and nontraditional support material, but remember that it IS “support material” and that  N~O~T~H~I~N~G  replaces the value of spreading happiness around.

     Great! you say, but where’s the “Happy Button” you’re supposed to push? It’s not like Staple’s “That Was Easy” button (which of course never made anything easy) and sometimes my people or I just feel plain old crummy and we’re simply not happy. So there’s no happiness to pass around. Period. 

     Brrrrrrrrrrrrraaaaaaaaaaaaaaaaattttttttt! The buzzer says you’re wrong!

     Happiness is ALWAYS present. It’s your job to go get it!

Here are 5 STEPS TO A HAPPIER YOU WHO WILL SELL MORE. In fact, if you get TRULY and GENUINELY happier than you were yesterday, I guarantee you you’ll sell more than you did yesterday. Guaranteed! Ready? Here you go:

1) CHOOSE TO STOP SEEING THE SEA OF NEGATIVITY THAT’S ALL AROUND YOU AS NEGATIVE! Click that mental radio station in your head from 24-hour news (which is always negative) to easy listening music. And remember that no one else controls your stations or channel selector or tone and volume settings! No one else decides what goes on inside your head but YOU!

2) CHOOSE TO EXPERIENCE THE NEGATIVE PEOPLE IN YOUR LIFE AS NEEDY INSTEAD OF NEGATIVE. Think of them as people who need and are waiting for some positive sign from you — a word, a look, a touch that encourages, reassures. It might only take one positive sign from you for them to become positive themselves. They have a NEED to think and feel more positive. You can make the difference. You have the power.

3) FIX YOUR SIGHTS ON “HERE & NOW.” Take some deep breaths and pay attention to what’s right in front of you with each passing moment. Work to put the past (more than a minute ago) behind you and the future (more than one minute from now) off to the side. Both are fantasy. Reality is the present moment only!

4) SURROUND YOURSELF WITH POSITIVE MUSIC AND POSITIVE PEOPLE. Unfortunately, there’s not ever really enough positive music, but it IS out there. Find it. Dig it out. Put it on your ipod. Put it in your head. It’s your choice, no one else’s. Hum it. Sing it. Whistle it. Write out the lyrics. Program it into your brain. Positive people? They’re everywhere. Put your antennas up!     

5) TRY RECITING ALOUD A PRESENT TENSE GOAL STATEMENT THAT SOUNDS SOMETHING LIKE THE FOLLOWING, AND DO IT REPEATEDLY — WHEN YOU AWAKE, WHEN YOU SHOWER, WHEN YOU EXERCISE, WHEN YOU COMMUTE, WHEN YOU GO TO BED, AS YOU WALK. Something LIKE (make up your own!): “I am happy and healthy and physically fit. I am alert, safe and sound, wealthy, pain-free, emotionally clear, XYZ pounds, and I am selling more everyday by making everyone around me happier. Happiness is my path!”

Doubtful? Skeptical? Don’t be! It works! I have many hundreds of examples to prove it. Try it! What’s the worst could happen? You’ll be less miserable? HA! Start today and sell more tomorrow! (and it’s FREE!)

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Goals Schmoles!

No Problem? No Goal.

     If you can’t define your problem, clearly, in writing, in one sentence, you don’t have a goal. Early on in my career, I had one of those experiences that leave neophytes like I was at that time reeling in anguish and boredom, only to learn eventually that I had been a witness to business management greatness.

     I was working for the world’s number one Madison Avenue advertising agency and I was a “creative management team member” assigned to handle the marketing for a Fortune 500 company, one of the planet’s greatest airlines. The boredom set in after being locked (literally) in a fancy Manhattan hotel suite with the six top executives of the airline and the top creative and management team members of the ad agency for four 12-hour workdays and four 3-4 hour worknights, where we ate, drank and slept the airline business.

     The purpose of the marathon session was “to define the problem” that the airline had that we could wrap a major marketing campaign around. The airline chief required that we sort through reports from every department in every worldwide division and review all the problems, from late baggage delivery to delayed flights to food service complaints to air traffic control issues, and on and on.

     It was so much more than I ever wanted to know, and all I could think about was getting home to my family, and eating something besides subs and pizza. But guess what? The problem got defined. The boss insisted that it be written down as a single sentence and that everyone in the room had to accept the wording exactly. I probably don’t need to tell you I thought he was nuts, and that I was seriously thinking about tuning up my resume.

     The end result was that the problem got flipped over into a goal statement that was specific, flexible, realistic and had a due date. We all left exhausted. We worked with the goal statement. We achieved the goal with what turned out to be one of the most productive advertising and sales campaigns in history. In other words the torture produced.

     I’ve repeated the dynamics hundreds of times since over the years. It always works! Always. Define the problem. Be specific and put it in writing and get all involved to agree at least somewhat with the statement. Then rework the statement into a goal and go for it. Crazy extra nonsense work. Crazy? Maybe. Extra? Positively. Nonsense? I don’t think so anymore. Work? Yes it’s very hard work. But it also DOES work. And that makes it about as close to a sure bet as you’ll ever get in business! 

 Good Night and God Bless You!  halalpiar     

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As communication continues

to experience convulsively

explosive change, so do the

methodologies we use to sell.

     Playwrite Arthur Miller clearly had something else in mind at the time he wrote and titled his classic Death of a Salesman, but there could never be a more apropos expression for what’s happening today, right this very minute, that is about to forever extinguish the “sales process” as we have known it since the day anyone reading this was born. 

     What, for example, does it suggest to you that even as recent as a year ago, effective sales communication was commonly reported to consist of as much as 87% nonverbal ingredients–gestures, posture, tone of voice, appearance, eye contact, active listening, etc.– and today major companies are talking about the sales process in terms of “digital body language”?

     Except for those salespeople who haven’t caught up (or, on) yet (and you surely know who they are and where they breed), business is at the crossroads of revolutionary change, and savvy salespeople spurred on by the blinding speed of technological advances are quick on the heels of entrepreneurs worldwide in leading the way.

     With entrepreneurial base-camp entrenchments established, salespeople will be muscling their way up the mountainside and serving the rest of society and the business world as the catalysts of change who will ultimately shake our depressed economy back into place. But this will only happen if those engaged in sales careers are able to fully grasp the dynamics of what’s going on around them.

     Entrepreneurs are spirited innovators who start enterprises, and who find the fuel and who get the engines fired up, and who get that initial forward thrust to happen (which is probably the most monumentally difficult and underrated task in all of business), but it is the world’s salespeople who who are responsible for revenues and growth and profits more than any other entity.

     Ah, but therein lies the potential problem. Salespeople who don’t see what’s happening, who don’t jump at the chance to instantly and dramatically shift into higher gear, who think they can keep doing the same old things in the same old ways, will fall by the wayside and die. And there won’t be any mercy rules!

The bottom line for salespeople:

• You must adjust your mindset to become more of a marketer and less of a sales representative.
• You must provide prospects/customers with new buying process experiences that are anchored by product/service/idea and market knowledge.

         You must rely more heavily on proving performance with demonstration and testing and sampling.

• You must increase your focus on benefits and ways of integrating purchases with existing products/services/ideas.
• You must spend more energy sitting on the same side of the prospect/customer’s problem-solving table and working as a partner instead of as a representative.

HIGH TRUST/credibility, proven performance and database marketing are now the three kings of sales! Are you making it happen, or is it happening to you? 

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Good Night and God Bless You! 

Make today a GREAT day for someone!