Know someone looking for work?

Send this post along as a 

reminder of HOW to look.

As editor of a 100-page JOB HUNTER Action Guide for outplacement counseling, and a former professor of career development, I have three critical observations to share with today’s desperate job search market:

1. Learn what you have to about yourself, and about how to manage your stress (take some deep breaths) effectively enough to not allow others (anyone, really) to pick up on your desperation feelings.

No one wants to refer or hire a person who’s busy scraping and scrambling to stay alive.

So even if scraping and scrambling is in fact what you’re doing, pack it away when you start each day. Keep your mind on positive thoughts even when you’re staring negativity in the face.

Surround yourself with positive people and positive experiences every chance you get. This includes the TV shows you watch, the music you listen to, the emails you send and FWD, the room(s) you live in, and the things you read.

2) If you’re not on Twitter, figure it out. Do it. It will force you to be concise, think on your feet, and be responsive. It will provide job connections and opportunities you won’t find in your local newspaper or even in key industry publications. If you keep your Twitter account (which is free) and activity focused on getting a job and on being social without over-indulging in chit-chat, there IS payback.

When you go back and forth on Twitter, and gain confidence that somebody out there loves your comments (called Tweets), you will simultaneously be training yourself to think and communicate in resume terms.  Your resume will get tighter and more impressive as it gets Twitter-streamlined.

Twitter’s 140 character per Tweet limitation is like boot camp for your job hunter brain.

Your interviewing process will likewise benefit by the 140-character discipline habit because you will start getting to the point of what you are trying to express quicker, and more simply. Bosses want responsive, uncomplicated job candidates. Long-windedness and fat vocabularies are great if you’re looking to be a politician or librarian, but send out the wrong signals otherwise.

3) No matter what your background or skill set, and no matter what the job you seek is all about, you must recognize that you and you alone are –in the end– the one who has to land the job. No resume writer or career coach or counselor can do that for you. That means one thing: You must learn and practice everything you possibly can about marketing because you are marketing yourself!

Your resume needs to accomplish one task only. And more than one page (unless you’re seeking a professional position requiring a CV) won’t cut it!

It must get your foot in the door. It must land you an interview.

More than one page says you don’t know how to be concise and you don’t know how to prioritize, and you don’t know what’s important. Most interviewers throw these out without a glance.

You need –like a professional marketing program– to play out EVERY contact, THANK every contact, and focus on AIDAS: Attention, Interest, Desire, Action, Satisfaction . . .

• ATTRACT ATTENTION (with your demeanor, not flamboyance)
• CREATE INTEREST (by HOW you present yourself –format, as well as WHAT you present –content)
• STIMULATE DESIRE (by demonstrating your own desire for the challenges and opportunities, not the salary and benefits)
• BRING ABOUT ACTION (by asking for follow-up, a test period)
• PROMPT SATISFACTION (by providing follow-up; this can be tricky; consider consulting a professional career coach)

~~~~~~~~~~~~

931.854.0474 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Location Matters Most

to Doctors, Lawyers,

Retailers and Realtors!

Doctors want to be near the hospital or part of a medical complex, or healthcare campus because it’s good for their egos and reputations, professional camaraderie, and convenience in playing the referral game.

Lawyers want to be near the courthouse and close enough to other lawyers to spy on their practices in walking-distance coffee shops and upscale bar-restaurant gathering spots.

Realtors spout out:

“Location. Location. Location.”

(Yes, in three’s in case you missed the 1st or 2nd part of the mantra)

Why? It’s a nifty little subconscious control device for up-selling prospects on preferred (more expensive) commercial properties. Location emphasis also serves to set the stage for a realtor to paint a prettier picture, justify a bigger-than-planned-for client investment.

Actually, retailers (and certainly not all) are typically the only businesses that truly benefit by intensive location deliberations most of the time.

Online and home-based businesses, or manufacturing and distribution entities (that don’t require centralized supply route locales), most service industry ventures (that may need only to be within reasonable travel distance of prospects), can often function anywhere.

In fact, there’s a certain appealing ambiance and character associated with many off-the-beaten-track businesses. Maybe, since you’re an entrepreneurial thinker, you’re one of them?

I’m talking about out-of-the-mainstream locations in dinky little hamlets where you’d never even think of a security system, or trashy chain-link-fence-enclosed back alleys with double-bolted doors.

Maybe your business is holed up in the mountains of New Hampshire, a warehouse in the Red Hook section of Brooklyn, the cornfields of Waterloo, Iowa, a tied-up rented barge in San Diego, a kitchen table in Dallas, or a dilapidated garage in the slums of Memphis.

But regardless of your location, there’s a self-satisfying feeling that the physical space where you do business is your place, and that you make it work.

If these kinds of places even come anywhere near close to your reality (and you’re still somehow managing to survive our catastrophic economy with still rising gas prices and still rising unemployment and a brutally expensive and unwanted healthcare program blocking  business progress), imagine the added burden of some hot-shot commercial realtor’s idea of a prime location you cannot do without.

Who needs the high-rise penthouse office space in mid-town Manhattan or the end unit of that corporate park overlooking the Chesapeake, the New England oceanfront office condo, or those slope-terraced deals with windows facing the Golden Gate Bridge?

Really? Yes, it might be a nice change, but that barn of yours, across two cow pastures, next to the henhouse, works just fine, makes sense, and saves money. Besides, it leaves you still qualifying as a prospect for Extreme Makeover! Hey, y’never know!

Home is where the heart is,

but so too is the office or workspace

of every entrepreneur.

Until this economy turns around (which may yet be another two years), reconsider relocation. Stay where you are. Stick to what you know best and most enjoy doing. Don’t worry about appearances. 

Don’t let outsiders influence you to think you need a bigger, better, more fancy-pants location. It’s not where you work that matters. It’s the passion and purpose you put into what you do each day.   

~~~~~~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

and God Bless all of our U.S. Troops and Veterans.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

When expectations

breed disappointment

(and they always do!),

expectorate them!

Better yet, when you see planning start to cross that ever-so-thin line into expectations a little too often, you may want to consider working harder to not have any expectations to start with.

They overwhelm and underwhelm at the same time. They are the stuff that emotional upsets, frustrations, and another “ex” word –exasperations– are made of.

Dwelling on the past and worrying about the future are self-imposed, self-destruct avenues (sometimes “erringly” made into missions!). Herein lies the key to big-time sales! 

Most people can see that dwelling and worrying are not healthy pursuits that can lead quickly to far worse consequences than a headache. But few seem to realize that expectations can be just as damaging to one’s well-being.

Expectations can quickly lead us out of the present moment. Anything that takes our minds off of our work when we are at work and “on the job,” can be a genuine (and sometimes permanent, even all-pervasive) threat to productivity.

Lost productivity = Lost revenues = Lost profits.

. . . an increasingly difficult path to reverse

in an increasingly difficult economy.

Staying tuned-in to each passing “Here and Now” moment as it occurs may not always be easy, but it is always a choice. So why choose misery?

It’s been said that Einstein only used 10% of his brain. Where does that leave the restof us? Scientists further make a strong case for humans who could use 100% of their brains being able to separate molecules and walk through walls.

Hmmm, that conjures up a thought or two. Presumably, if we could live in the present moment every moment, we would never have illness or accidents.

Well, that sounds great, and knowing it’s a choice thing really rubs our noses in it, doesn’t it? But as truth will out, consider that being in the here-and-now as much as we possibly can, offers us greater protection from accidents and illness.

Imagine the implications and possibilities for business. For leadership. For teamwork. For building long-term business relationships?

I don’t know about you, but it seems (and, personally, has proven time and again) worth the effort to minimize expectations by increasing focus on the present moment. The potential rewards far outweigh the expenditure of effort.

Where to start? Try some of the direct links noted throughout this post, and punch words into the search window! Because they are generally more diligent and and constantly active than other senses, be aware that staying tuned-in has more to do with what you take in through your eyes and ears than anything else — except, most assuredly, your breathing. take some deep breaths.

Of course, suddenly smelling a dead skunk, or touching something hot or cold or sharp, or experiencing a great or foul taste can all have a jarring effect. But touch, smell, and taste generally need to be triggered for us to start paying attention. Bottom line: work at sharpening all of your senses.

Realize that you can stay alert without having expectations. You can anticipate without having expectations. You can be prepared without having expectations. And, get this: you can even expect something without having expectations! Give that one a little thought.

~~~~~~~~~~~~~~~~~

931.854.0474 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

From chewbones

to getting fixed,

puppies and entrepreneurs

have a lot in common.

Having spent most of my business coaching, consulting and writing career with a dog under my desk, and most recently my beloved golden retriever who hung out there for 13 years before heading off to be with the others ahead of Barnegat, it’s been a very long time since Kathy and I have been confronted with raising a baby puppy. And this one (“Breezy”) is an entrepreneur! 

What makes me say that? He (“Breezy”) is independent, takes reasonable risks, resists authority, has a burning desire to achieve, and is constantly thinking about ways to make his ideas work! 

For us, Breezy made the reality hit home that raising a puppy is a whole lot like starting a new business. There are ups and downs and sideways movements. And adjustment stages. Both (entrepreneurs AND new puppies) need constant attenti0n, need having fresh water accessible, proper nutritional balance, minimal government interference, and need initially to be kept on a leash.

And as for leadership? Check this leadership thinking!

Still need more convincing?

They both play hard and sleep hard.

And what’s the equivalent of a: Breeder? Groomer:? Trainer? Vet? Getting all the necessary “shots”? Being a loner or part of a pack?

Aren’t new business owners as quick as puppies to commandeer squeaky toys, and earn treats?

Ah, yes, and the famous “Dog Whisperer”! Is there a “People Whisperer”? or “Entrepreneur Whisperer”?

Maybe there should be! I can think of a great many entrepreneurs who would have loved to have an authority whispering guidance in their ears. The entire experience –starting a business, raising a puppy– is like getting back to basics. Too often, both puppies and new business owners get ahead of themselves.

They whack out schedules and get too crazed to function productively. Someone needs to rein them in. It’s worth noting here that this is not generally considered much of a relationship-solidifying role for most entrepreneur spouses. Either don’t marry one, join ’em if you can’t lick ’em, or stay out of the way and get used to keeping yourself busy.

With puppies, cuteness makes up for lots of unproductive and disruptive behaviors. Cuteness may also carry some entrepreneurs great distances, but quick paper-training and house-breaking will take both puppies and entrepreneurs a great deal further in both family and public acceptance as well as in goal pursuits. It is generally true that people appreciate regularity over cuteness.    

# # #

FREE blog subscription: Posts RSS Feed 

Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

VOTE TODAY

FOR YOU, YOUR FAMILY,

AND YOUR BUSINESS!

Support candidates who will 

implement REAL job creation 

tax incentives for America’s

entrepreneurs, who will step

up to override the President

and repeal “Obamacare” to

establish free-market health

care competition, who will

breathe life into the tax-and-

spend suffication of America’s 

small businesses. 

~~~~~~~~~~~~

HELP SAVE THE ECONOMY TODAY! Restore sanity to the tax and spend mentality that’s undermining and strangling America’s small businesses. Vote to move small business forward. History proves at every turn that thriving small business is the ONLY road to a thriving economy.  

~~~~~~~~~~~~~~~~~

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Three kinds of business

   owners. Which one are you? 

STATUS QUOS.

Invested in keeping things unchanged. Filled with hope but no action. Many absentee owners fall under this umbrella. Those who do show up regularly, hide regularly from customers and employees.

A (in more ways than one) dying breed. Motto: “Don’t Make Waves.” You may not even still be in business with this economy, or you may be on the way out the door as we speak!

ENTREPRENEURS.

If you are a serious serial entrepreneur, a serious one-time entrepreneur, or a serious family inheritor of an entrepreneurial business, you are probably too busy to be reading this right now — yes, even on a Sunday (Happy Halloween!) night.

 Entrepreneurs act, take reasonable risks, resist authority, pump passion, ask questions, think they can’t sell but sell better than anyone, have a burning desire to make their ideas work, and are “on it” 24/7. Motto: “Do It Now!”

http://bit.ly/ds34iq

FLOUNDERERS. 

Those in this category account for the vast majority of business owners. Those who “flounder” (like the fish of the same name–and check your ocean fishing friends on this, but that, by the way, is no “fluke”!) flop around on the business beachfront. They create commotion, draw attention, get oohs and aahs.

Business owners in this group make a lot of flip-flop sounds, accumulate a great deal of sand, and occasionally snap their teeth. But –in reality– they get nowhere, and eventually become someone’s dinner.

Here’s a synopsis of what sparked tonight’s blog post. It’s a summary of a feature article from today’s Business Section of The Home News Tribune, which you might not know of unless you lived or worked in the Greater Brunswick/Central New Jersey area.

The story, by Staff Writer Jeff Weber jweber@MyCentralJersey.com, is entitled “AS THE EARTHWORM TURNS…Marlboro man takes all-natural drain cleaner to the top”. (Note: For those geographically-challenged, “Marlboro man”is not the tobacco icon, but a clever double entendre reference to an entrepreneur, Ricky Greer, from the nearby town of Marlboro, NJ!)

Ricky Greer founded and launched the EARTHWORM “All-Natural Cleaner” brand in March 2007.

The article suggests he was laughed at, scoffed at, and told to forget it when he tried to get started.

Did he walk away?

Greer nowhas an entire line of bathroom, mold, mildew, carpet, and floor cleaners sold nationwide in pedigree retail outlets like Bed Bath and Beyond, Harmon Drugstores, Whole Foods, Wegman’s, Stop ‘N’ Shop, and Wal-Mart.

“Conventional drain cleanersare not exactly environmentally friendly,” Greer told Reporter Weber. “I knew green was going to come to fruition, and I thought this would be appropriate to everybody because everyone has drains.” 

Greer, according to Weber, “chose Earthworm for the name of his brand because ‘what earthworms do is bore their way through the dirt to allow roots to grow. What this product does is bore its way through the drain to let water flow.'” http://bit.ly/baxYDK

Boosted by feature coveragein a special National Geographic “Green Guide,” and on NBCs TODAY Show, CBSs Early Show and “But I’ve Proven I Can Do It,” Greer expects to sell 20,000 cases this year, after 13,000 in 2009. His product ranks 12th on the U.S. top 20 list, ahead of “Mr. Plumber.”

What business owner category above would you put Mr. Greer in? Relative to that inspiring story, where do you put yourself? Uh, where do you put your SELF?

Remember that whatever you’ve done, or are doing, or plan to do . . . is a choice.

~~~~~~~~~~~~

HELP SAVE THE ECONOMY November 2nd. Vote to move small business forward . . . Support those who endorse free market competition healthcare and REAL job creation tax incentives for America’s entrepreneurs! 

~~~~~~~~~~~~~~~~~

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Big sales volume begins

 with courageous owners!

Company management that fails to deliver wholehearted commitment

to sales and marketing efforts to win new business

fails to win new business.

In my experience (with many hundreds of all-size businesses), the problem originates not with inferior marketing or sales. It is the product of the top people in the organization who have personal or leadership defects best characterized as ignorance, incompetence, or naivety.

What else could make people so threatened to justify keeping themselves at arms-distance?

Look at it this way: The marketing people develop a new creative approach for attracting  sales prospects that represents a new, possibly “outrageous,” departure from industry norms.

What they’ve come up with may seem a bit too risque or intrusive to top management, but it is well-supported by both primary (focus group study) and secondary (database evaluation) research that clearly reinforces the potential and appropriateness of the message and format.

Sales management loves it and can easily see the prospects of high impact. Yet something about the new approach makes the boss(es) nervous, and prompts a “Get back to the drawing board!” response.

The daring approach is inevitably scuttled in favor of something more tame and more in line with the boss’s(es’) gray-flannel-suits-with-white-shirt-and-dark-tie mentality.

This new toned-down approach fails. The marketing people are fired and the sales leader(s) –now shrouded in skepticism– are being kept around until less-rebellious replacements can be found.

Does any of this sound familiar? Of course it does. I can name a hundred companies off the top of my head that have failed or are presently failing solely because they have had indecisive, unimaginative, non-visionary, chicken-livered wimps in the driver’s seats . . . start with those that were innundated with bailout tax-dollars!

Weak-kneed, do-nothing, glad-handing, back-patting politicians are running this country at every level of government. Why should private business owners and managers be expected to simply not follow suit?

Isn’t it, after all, a whole lot easier to just not make waves? Isn’t it simpler to merely buy into the “blame game” instead of a “roll-up-your-sleeves-and-make-things-happen” leadership role?

You know what? Beside that we have a federal government with no business abilities or experience, it takes genuine courage to take reasonable risks in business. It takes genuine courage to act out beliefs that are based on facts and deductive reasoning and experience.

It’s a whole lot less work and aggravation to take the low road, to be a wussy spewing out meaningless messages of hope and change, to make mediocre decisions that produce mediocre marketing, which results in mediocre sales.

If you work for someone like this, get your resume updated. (Try www.classicresumes.com)

If you ARE someone like this, get yourself inspired. It’s a choice. Give yourself a day off, dress down, and visit some crowded places where you think your target-types of customers spend time (College or university campus? Hospital lobby? Grand Central Station? A boatyard? A racetrack? A stadium? A nursing home? A church or community event?)

Observe. Listen. Ask questions. Take notes. See what you can learn about the kinds of people you need most to reach with your sales message. Decide what you can do differently. Go back to work and dare to be different. You might surprise yourself!

 Support those who endorse free market competition healthcare and REAL job creation tax incentives for America’s entrepreneurs! 

~~~~~~~~~~~~~~~~~

 931.854.0474         Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Tense situations with

unpredictable outcomes

not just in sports and politics!

“Coming down to the wire” (an expression that originated, with apologies to Neil Young’s song, in horse-racing) in the completion of a major event or decision to be made, is clearly a hate/love situation.

It can often be so stressful that we tend to become consumed with the impending results and implications, to the point of ignoring the present moment… in business, as well as sports and politics.

It’s understandable if you’ve run a marathon –mental or physical– that thoughts of the finish line might flood your consciousness in the last mile or two. A winning run, goal, set, knockout punch, or touchdown being within reach can likewise dominate one’s mind to the exclusion of other awareness’s… in business, as well as sports and politics. 

Yet, it is in these final days, hours, minutes, and ticks of the clock, that most victories are lost to the shifting sands of one’s mind . . .

The doctor’s report. A sales closing? Membership acceptance. The monthly cash flow analysis? The stock market bell. The punchline of your presentation? Test results. A loan application? The required signature. News coverage? The merger. Union demands? Graduation. An industry award? Tough new customer specs. Add your own here _____. You get the idea.  

HOW to avoid last-minute meltdowns, and rise above the temptations to think too far ahead (which may be less than one minute’s worth of time!) at the exact point when we need most to pay close attention?

# # #

BREATHE IN THE PRESENT. You’ve heard this from me incessantly–because it works! I’ll spare you the details if you’re an elite athlete or are taking yoga. But, for everyone else, please follow this link and please take some deep breaths. 

Many hundreds of former college and university students and management training program participants have reported (voluntarily) that this was the single most valuable skill they ever learned in their lives!

It’s free and it will take only one minute of your time to put it to work. It will soothe your neurological system, enhance your performance, increase your self-control, and make you feel better. You could ask for anything more?

# # #

FOCUS ON THE PRESENT. Pinch yourself! Quietly reach for your heart or check your pulse as a reminder of the most immediate thing happening in your life right this very minute (in addition to breathing, of course).

Have you a watch or mobile device you can set to chime at appropriate reminder times when you might ordinarily drift off? If you turn your wristwatch inward, you’ll need to make more of a conscious effort to check the time. Devise your own ways to trick yourself. A miniature reminder sticker on your watch or mobile device can be a mental face slap.

# # #

SELF-TALK THE PRESENT. Send messages from your brain to your body to keep your hands flat on the table and your feet from jittering. Remind yourself to stop playing with hair, moustache, paperclips, pens, pencils, cellphone, rubber bands …remind yourself to smile and be attentive, to listen more and talk less, to take notes even though you don’t think you need them. The act alone of taking notes will keep you tuned in.

             ~~~~~~~~~~~~               

HELP SAVE THE ECONOMY. . . Support those who endorse free market competition healthcare and REAL job creation tax incentives for America’s entrepreneurs! 

~~~~~~~~~~~~~~~~~

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

PUBLIC ADDRESS SYSTEM ECHOES…

“LAY-D-DEES AND

GENTLEMEN-MEN:

WELCOME TO THE

TWO-THOUSAND

AND-TEN-EN-N

WORLD-D-D SERIES

OF

BIZZZZ-NESS-ESS-ES-S!”

Imagine your staff and coaches (lawyer, accountant, banker, etc) lined up along the first base foul line as you’re introduced to a stadium filled with business professionals.

You salute to the crowd’s cheers as you jog out to homeplate, shake hands with the big-name muckity-mucks, then high-five each of your employees as you work your way along the line.

The Star-Spangled Banner. Back to the dugouts to get ready for the action. Then, it’s “PLAY BALL!” and off you go. 

So maybe you don’t think like that, and maybe you scowl and snigger, or shrug your shoulders in dismay or indifference at such fantasy. http://bit.ly/cX77gB

Because…you know in your heart that even if there was a Business World Series, your little company or home-based business wouldn’t get any closer to it than the ticket scalpers out front.

Well, first of all, don’t be so sure! Perhaps you and your staff are no match for the Texas Rangers or the San Francisco Giants, but the fact that you’ve even read this blog post this far speaks to more than your fortitude. It says things about you. It proclaims your commitment to your business. (Why else would you be here, now, dreaming about your business “team” playing it’s heart out on FOX, worldwide?) http://bit.ly/cCSo0V

Whether your business has already made it to “The Bigs” or is still on the way — or has lost its way — there is little difference in the amount of pride you must have for having accomplished what you’ve accomplished so far (yes, even if you’ve lost your way, which simply means you need a new map!).

Consider that you’ve taken your business through turbulent times, a string of humiliating losses perhaps, to arch rivals. The inability to make clutch hits and get those RISPs across the plate. Turmoil in the locker-room? Public scandal? Yet you’ve somehow survived it all, including cash crunch issues that devastated other teams.

You are still, even if barely, in one piece, doing business. By itself, that’s cause to celebrate. (Ginger ale instead of champagne?)

More important, though, is where you go from here, the paths you take, and how you work your way around stadium traffic-snarled detours to get to the next set of division and league playoffs en route to the next world series. Will you recruit from within your own farm system or go out and pay top dollar to get that hot-shot superstar you’ve always wanted on your team?

Will this be the year for new uniforms? Will you hold the line on ticket sales or offer more discounts to keep your customer-fan base? How much more charity can you afford? What to do with vendor union efforts to drive prices higher and unreasonable demands by player agents?

The more you think of your business as a serious championship contender, the more likely it is that it will be. 

What are some of the slogans? “Ya Gotta Believe!” and “We’ve Got No Place To Go But Up!” and “See You At The Top!” 

But the bottom line in sports and life and business is always the same:

SUCCESS IS THE JOURNEY

     . . . NOT THE DESTINATION!      

             ~~~~~~~~~~~~~~~~~~~~~~               

HELP SAVE THE ECONOMY November 2nd. Vote  

to move small business forward . . . Support those

who endorse free market competition healthcare 

and job creation tax incentives for entrepreneurs! 

~~~~~~~~~~~~~~~~~

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

WHASSUP, DOC?

Dear Doctor –

When I wrote DOCTOR BUSINESS© (the book, a 5-star Amazon selection), it was six years before the 9/11 that changed the world. It was at a time when medical and surgical skills were measured by case experience and mortality numbers, not “patient volume.”

Having survived the struggle to be allowed to practice medicine gave you what many called a “license to steal.” 

In the mid-90s, and before that, where you did your internship and residency actually mattered. Public outcries for better bedside manners were surfacing more frequently. The extent of your family’s wholesomeness or dysfunctionality was a much-admired or maligned affair. Your vacations were flamboyant.

With whom you played golf on Fridays was a measure of your community prominence.

You stuck up for other doctors even when they were wrong (and even those you didn’t like). Because doctors then were doctors. And while everyone around you watched and listened to you, even when you least knew it, and whether they liked you or not, you were never disobeyed.

In short, you were God. 

But all that has changed. Now there’s computerized rigmarole, electronic record-keeping, patient emails and texting, Google and Bing. There’s supposed to be less, but it seems now there’s more paperwork.

Your liability insurance premiums could choke a horse. Society’s contentious mindset chews up your precious time (you have no inventory, right?) in legal tangles.

And the bumbling federal government hasn’t even a clue about how to run healthcare, or the need for nurturing free-market competition in order for healthcare to survive as a profession.

Your professional practice and what’s left of your personal life are so dictated by know-nothing politicians that there’s not much room to wiggle free, except onto a shrink’s couch or into an early grave.

                                                            

Let’s face reality.

Like professional sports, medicine has become big business. The difference is that professional athletes have agents to handle their business needs. You have you, and you never learned business.

Maybe you’re entrepreneurially-minded, but it’s highly unlikely that you ‘ve developed enough expertise in finance, marketing, human resources, management, and customer service in addition to medical skills to make the final cut as a businessperson. Yet you are a businessperson. You might hate it, but it’s who you have to be in order to survive as a doctor.

This means you need to rely on others who are probably not as reliable as you. (Medicine does, after all, teach reliability.)

Here’s the bottom line:

You can find qualified and proven lawyers and accountants and marketing (practice development) experts (and, no, these are not people who deliver subs and popcorn and ethnic luncheons to referring physician offices!), and you can find a good leadership manager type to be your office manager or practice administrator, but if your grasp of human resources and human relations and customer service isn’t working, none of the other business helper arrangements will work.

Concentrate your business learning on strengthening your communication skills.

You don’t need to run for office. You need to facilitate having others run your office for you.   

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