Walking Through Illusion

A book by Betsy Otter Thompson

An unpaid-for (can you believe it?) book review

As you know if you’ve stopped by here any time over the last few years, I don’t do paid endorsements or reviews of products. services, productions, publications, or ideas.

On very rare occasions, I offer unsolicited recommendations for a product, service, person or organization if I think there’s a real value opportunity connection for small business owners, entrepreneurial leaders or sales professionals.

Even less often than rarely I entertain a review request, though never by a total stranger. But I’ve also always taught that there are no rules in business. So here, dear blog visitor (ta-ta-ta-ta-tah-tah), is a rule breaker for your consideration:  

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In Walking Through Illusion, her sixth book, author Betsy Otter Thompson www.BetsyThompson.com has written a unique self-help paperback (241 pages; published 2010 by O Books, Winchester, UK, and Washington, USA; $19,95US; ISBN 978-84694-292-1).

I heartily recommend this disarming series of short stories for those seeking an insightful and provocative guide and chapter-by-chapter worksheet approach to introspection, to spiritual self-development and examination.

It’s something to carry in your briefcase

or tote bag and give your business

waiting time –and your life– new meaning.

The author takes readers along a bold new path of thinking, using the fascinating premise of a series of Q&A sessions with Jesus! Yes, yes, I know — as a business owner, entrepreneur or sales professional, you turn your head at the suggestion, right?

Maybe you say something like:“I’m not interested in making time to read a religious treatise when I’m busy trying to help my business survive this economy.”  Or “I’m not even Christian!” or “I go to great lengths to keep religion OUT of my business.” Hmmm? Sound familiar? Or am I just imagining?

Well, I can only offer the suggestion that it is possible that you could be wrong.

This book is–first of all — not a religious tome as much as it is a spiritual hand-holder into the spiritual self of you, the reader, and an opportunity to see a positive new perspective of what your real self is all about.

Now if you’ve seen even a few of my blog posts, you know that I am constantly crusading about the business success importance of perpetually working to know more and understand more about what makes you tick as a prerequisite to dealing more effectively with others — in sales, customer service, operations, and in all forms of leadership.

This book can help you discover,

and take action . . . and think.

Walking Through Illusion can be the vehicle you’ve been seeking to help you explore, better understand, and motivate yourself to adjust and achieve your goals . . . to make a positive difference on this planet.

What have you got to lose? Twenty bucks? Ha! You probably spent that on something dumb this week, right?

Hey, Happy Walking!

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Q. What if it walks like a duck

 and quacks like a duck, but 

 looks like a tyrannosaurus rex?

A. You’ve got trouble. . . 

right here in River City!

And if we’re talking about A~N~Y aspect of your business, you can be sure that your customers will have even bigger problems than you, which is not a good thing.

Take it from experience, the last thing you want is for your customers to be confused, because confusion doesn’t just cost you patronage; it costs you your reputation. All the good things you’ve done, and are doing, get flushed away with one jerk of the handle.

Anything that costs your reputation, costs you sales to existing customers, and costs you prospective customers too. Like winning sports teams, businesses that offer consistency succeed. Attitude consistency is paramount.

From McDonald’s to Charles Schwab, from Hershey’s to Microsoft, from Federal Express to Wal-Mart, consistency of products and services (and of innovation, operations, marketing and sales) is what puts businesses like these over the top.

Consistency doesn’t mean having inventories that collect dust or never trying new methods or line extensions, or always doing the exact same things in the exact same ways. Those are investments in maintaining the status quo — a boring and unhealthy practice.

Consistency means carrying integrity and leadership and customer service to the extreme every day of your life that your business exists. It means maintaining and nurturing one strong, simple, single image throughout all the ways you represent yourself to the rest of the world.

It doesn’t matter if some people don’t like your image or your message. What does matter is that your image and message is consistent and delivered consistently across the boards…in your advertising, marketing, promotional and PR efforts, online and off…all of the time, without exception.

You know that repetition sells.

Repetition sells.

Repetition sells.

Repeating what you do and the ways that you do it, over and over, is the best way to build and strengthen a loyal following. Ask any stage performer, producer, or director.

In that sense, you are no different. You are on your business stage every day (and often at night), and your performance (what you have to offer and the ways you offer it) is being judged by others all of the time, even when you’re not aware of having an audience. 

Look at it this way — you want to get in better physical shape, but can’t make that happen by eating ice cream, candy and fried foods,  drinking heavily and smoking cigars only on weekends and justifying it by taking a long walk on Sunday afternoon.

Like building a healthy life, building a healthy business is a full time commitment to consistency.

If your business walks like a duck, and quacks like a duck, don’t make it something it’s not. Consistency sells.

# # #

 Hal@BUSINESSWORKS.US        or comment below

8-Week-Old BREEZY

Here’s the BIG little news… After 9 hours of driving, this little guy (an entrepreneur for sure) has joined TheWriterWorks family. Locating his birthplace (Shade Mountain in Beaver Creek, PA) and meeting his parents (Bichon Frise “Susie” and Sir Charles Cavalier Spaniel “Pogo”), plus sharing the holiday weekend with the world’s three greatest grandchildren took precedent over blog posts.

I decided to give up my dedicated blog-writing time, which interrupted Saturday, Sunday and Monday night posts. Sorry ’bout that, but delighted with the choice I made of how to spend that precious time.

First off, the drive was great, and so was the colorful leaf scenery. Plus guess what? The inspiration that comes with spending quality time with children and with taking some time off from work: priceless.

You know the song, “There is nothing like the real thing, Baby…”? Well, there is also nothing like a “TIME OUT!”

The business of managing personal pursuits is to get the most out of your time away from work. And, in the end, how that time is spent will put you a step ahead of every other entrepreneur who chooses instead to bury her or his self in work, while never lifting his or her ostrich head up out of the sand.

Taking TIME OUT puts control back in your hands and deeply increases your odds for achievement.

True entrepreneurs play

as hard as they work.

But few business owners and managers like the idea of taking that time off. After all, it takes planning. And entrepreneurs hate planning. And trust. It’s hard leaving your business in someone else’s hands — even when you know that person is capable, and reliable, and responsible, because that person is not you, and because it’s your baby. No one else can do stuff the way you can, right?

But there comes a time for

trusting the babysitter.

(And there definitely comes a time to rest and rejuvenate.)

For corporate moguls and mindless government employees who have no greater responsibility beyond earning  enough recognition to justify paychecks, this discussion must feel as useless as a mosquito invasion. But entrepreneurs know exactly what I’m talking about. It’s called resting your brain. And a rested brain innovates like no other.  

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Inspiration can run deep,

but it’s what you make 

of it that counts!

Another Milestone. Another Published Book. This one a 300-page commissioned memoir that took me ten months to write and four months to edit and prepare for printing.

The first copy arrived today, and I am pleased. It is not for sale. It was done for a man with a heroic and inspiring life leadership story who wanted it for his children, grandchildren and great-grandchildren.

He hired me (from a phonebook listing, no less!) to write his life story for him because he was 89-years-old and in punishingly failing health and because he worried his history on Earth would never get recorded while he was still alive.

The title of his authorized memoir is “GOOD LUCK!” Wisdom from a Life of Leadership in Turbulent Times. He died four days after giving the final text a rave revue.

I mention this here for a number of reasons, besides that I am proud to have known him and to have done him justice.

His final words to me were the highest compliment a writer could have:                                                       

“I always thought I had an interesting life, but I never knew it for sure until I read what you wrote about me; thank you for making my life so special for the children who could never know me otherwise.”

GOOD LUCK! is the story of a 15-year-old child who arrived alone in New York Harbor, speaking no English, aboard a ship from Germany, on the good fortune forefront of time, out from under Hitler.

A door-to-door salesman, egg farmer, opera lover, decorated U.S. Army Sergeant, U.S. citizen, multi-millionaire small business success, and trusted advisor to six governors (half GOP and half DEM) . . . yet a low media profile, even with walls-full of awards.                                                                       

He was a prominent yet quiet leader in government, military, business, academia, civil rights, and in service to his family, church, community, state, and his country.

He didn’t have to be any of these things.

He chose them.

I also bring this story to light because the successes this man achieved evolved from his commitments to himself, to live a life of rigid discipline interwoven at every corner with humor, a passion for excellence, and profound caring for and service to others. Enigmatic maybe but it worked.

Consider for a minute what might be written of YOU and the differences you will have made during your short stay on Earth.

Will your accomplishments be limited to small, confining wins because you’ve always been easily satisfied and quick to say, “Oh, I couldn’t do that!”? Or will they warrant a memoir for future generations to appreciate your life of rising to the occasion, and making your time really count for something important?                                                            

Is what you are doing right now

leading you to where YOU want to go?

Are you trusting and believing in yourself enough to stand strong in troubled waters? Have you ever thought about your legacy before? Are you moving in the direction you truly want to be moving? Can you make some positive mid-stream adjustments? How can you start doing that today? Tomorrow morning? It is, after all, your choice!   

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Tough or Tender?

You know what 100% of meat-eaters prefer, and what most lovers prefer, but when it comes to running a successful business in a near catastrophic economy, there’s little room for being tender. Is it like reaching the point with a drug addict to abandon “Tough Love” tactics?

Killer economy business owners have to be tough to hold on.

They also have to be tough to let go.

Either way–unlike government and corporate life or professional sports– there’s no one else to blame.

There’s no one else to step in and take over, and nobody else to pick you up.

Gloomy, huh?

Sure, there’s always the lottery, but real entrepreneurs don’t gamble because the risk is not reasonable. So what’s a struggling business owner to do, fire yourself? Maybe. Maybe not.

You probably won’t accomplish much by firing yourself, but you might accomplish a great deal by –instead– taking stock in yourself. Start with the assumption that you have what it takes to make things work. After all, you’ve already gotten this far, right?

1. Take back that attitude you had when you first started your business. Remember, that one where you relied on your SELF? You did whatever it took to nurture your ingenuity, persistence, gumption, stick-to-itiveness, determination…and all those other qualities?
2. Realize and accept that you can only rely on your SELF when you keep yourself in touch, day-to-day, with your own personal strengths and weaknesses. Be constantly on the alert to what they are and how they change. Adjust them and your SELF to fit changing times and situations, and to prompt opportunities to rise to the surface.
3. Remember that you have an important responsibility on Election Day to vote — and before that, to promote others to vote — for the kinds of sweeping changes nationwide that are clearly required and called for to recognize small business as the key to economic survival.

The current Congress and Administration most assuredly do not have your best interests or those of our national economy at heart. It does not require brain surgery expertise to see that small business creates probably close to 90% of all new jobs in the U.S.

Collectively, however, our political leaders lack business experience at every level, and have recklessly misspent and misappropriated billions of tax dollars in attempting to shore up misguided corporate entities, and bolster a social agenda that’s frivolous at best considering the continued plunge of unemployment, bankruptcy and foreclosure rates.

These destructive measures have been at the expense of a balanced budget, at the expense of the vast majority of Americans, and in the face of small business owners’ attempts to make things work. We need to get back on track –swiftly– with REAL tax incentives to small business for job creation (not SBA tokenism buried under reams of complex paperwork).

Your role in this is much more important than you may have thought.

Exert your influence to bring people into office –regardless of party affiliation– who will stop the tax and spend mentality in its tracks.

America needs representatives who will appreciate the sacrifices and values of small business ownership, and use that appreciation to see that jobs are created  . . . to begin to own up to the realities of what needs to be done to turn the tide of this devastating economy.

# # #

 931.854.0474 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

A to Z and Soup to Nuts

…Maybe. But maybe not.

Are you trying to have your business

be all things to all people?

It’s easy to see why any business owner would choose, or be tempted to choose, a path of omnipresence.

First in the line of reasons is the motivation to survive a continually worsening economy (spawned by the federal government’s continuing business incompetence, and aggravated by its dumb and dumber insistence that the recession ended last June!).

Reasons enough to drive any entrepreneur scrambling up the wall of desperation.

Second, we need look no further for examples of others making “Sales Offering Sprawl” work, than to tune in to the examples offered by many product-based companies.

Traditional product specialization offerings have been sidetracked, integrated, absorbed, and demolished.

In retail and online businesses alone, we can barely keep up as consumers with where’s the best place to buy what.  

We’ve watched drugstores evolve over the past generation from independent prescription pharmacies supplemented by inventories of OTC (over-the-counter) drugs and some limited HBA (health & beauty aids) products, plus maybe a 6-stool soda fountain and some penny candy, into today’s behemoth supermarket and electronic warehouse (even furniture) chains that seem to sell everything under the sun.

Most notable of course is the inclusion of complete in-store professionally staffed medical facilities — and the forerunner of that: tucking entire pharmacies under the same roofs, as a number of industry-leading retail giants have done.

So why wouldn’t it seem appropriate to aspire to include a little bit of everything under your own roof?

Maybe it is appropriate, but don’t just think so and then do it. Entrepreneurs take only reasonable risks. That “Best Guess” path is not a wise or reasonable risk. Take the time and trouble and energy and expense to define, set up and run focus group discussions with target clients/customers to determine what they really think instead of what you think they think.

Design a strategic plan. It need

 not be fancy, but it needs to exist.

The good news is that if the November elections can produce enough upstart representation by people who understand that new small businesses are the nation’s only source of job creation and that job creation is the only way to turn the economic tide, business can be more free-market and free-wheeling and more competitive again.

But the bad news is that until that point actually occurs (probably 2-3 years away at best), decision making about what your business is in business to sell needs to be more cautious and needs to be based on more than opinion.

Service businesses are not product businesses.

B to B businesses are not B to C businesses.

Avoid getting caught in that tangled tidal wave of confusion by sticking to what you specialize in, by developing strategic plans for how to proceed and by encouraging more than SBA lip-service and make-believe assistance to small businesses.

# # #

 Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!

Make today a GREAT day for someone!

The Business That “Glows”

Together Grows Together

NO, power plant jokes aside, this is not just an empty little quick-fix message for entrepreneurial leaders, business owners, managers, and sales professionals.

First, it’s not “empty.” Second, it’s not “little.” Third, it will fix stuff quick, but it’s not a “quick-fix” remedy. And fourth, it’s not limited to  entrepreneurial leaders, business owners, managers, and sales professionals.

It’s something for everyone. In fact, please do share it with your family!

YES, like the classic stress management post take some deep breaths — this message works for families and friends as well as bosses and employees. No age limits, health restrictions, or strings attached. And, by the way, no charge.

Do some little thing that you usually

do every day in a different way…and

 see what you learn about your SELF. 

You typically start your daily shower, scrubbing under your left arm? Start under your right instead. Decide how it feels to be changing your routine. You usually travel the exact same route to work or school or a transit hub? Take a different route tomorrow. Note to yourself how it feels. What do you experience that’s different? New?

Perhaps you run straight to your emails or leave them until the evening? Try bunching them up a half hour before lunch and a half hour before quitting time. You’ll be more likely to make quick decisions and quick responses and not get tangled up with them for hours 

Why does any of this matter?

• Because the more you learn and can know about your SELF, and why you do and say the things you do, what feels right, what feels comfortable, and why, the more effective you will be at dealing with other people and interruptions and unplanned-for events (sounds like most of life?). Guess what the end-product is? Doesn’t self-discovery make you glow?                                                                  
• Because the more you can prompt yourself in small, seemingly insignificant ways to try new behaviors, new ideas, new directions, the more you are priming the pump in your brain to think and act more innovatively. Guess what the end-product is? Doesn’t being more innovative make you glow?                                                                             

In other words, changing your physical behavior — even just a tiny bit — can produce a tiny jolt in your brain that opens up some place where you have a crimped hose that is preventing free flow of information that can be holding back those great performances you are capable of, and those great smiles you have that you too often store in some closet.

You have the ability to make things happen for yourself every day, but are probably choosing to have other stuff get in your way. You might not be consciously making that kind of choice, but you can consciously choose to explore a new path or two. You can consciously choose to make more of the kind of difference in life you’ve always wanted to, instead of just talking or thinking about it.

When you choose to work at putting more glow inside yourself, you automatically transmit it to those you are responsible for leading —  and they will rise to the occasion more often and more productively. The business will glow. The business will grow.    

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

A business wallowing

in its own culture is 

rapidly irrelevant, and  

moving toward extinction.

(Yet corporate giants need it to survive!) 

I just read somewhere (Twitter?) that “Company culture is the priority” for some business organization whose name I’ll withhold to spare them embarrassment. I never heard of the company, but no doubt it is either part of some corporate giant sprawl or, sadly, some idealistic young tech business that is tripping over its own inexperience.

Any company that devotes its priorities to promoting, maintaining, nurturing, and protecting its own culture is totally out of touch with the realities of doing business in 2010. Admittedly, “never forgetting where you came from” is a healthy, driving energy force for every business owner, but dwelling on it is exactly what is wrong with the ways corporate giants conduct business today.

If your business is not customer-centric in every application possible, it is headed toward the great business burial grounds up in the clouds. Developing pie-in-the-sky programs to attract and keep top industry performers is a waste of time and money unless you totally lack the leadership it takes to foster and cultivate top performance from within.

The short solution:

Stop wasting so much energy on trying to inbreed specific employee characteristics and allegiances at a time when the only ROI you’ll realize will be major deficits (you remember him?).

If you’re not running some incompetent government agency, heavily subsidized corporate entity, or dreamy-eyed inexperienced new venture, don’t think of a culture focus as your bailout.

Here’s the bottom line: You cannot focus on your company’s culture AND on serving your customers exceptionally enough to earn ongoing profits AT THE SAME TIME. There’s simply not enough hours in the day to devote your concerted efforts in both directions simultaneously. If you haven’t a treasure chest in the closet, stick to pleasing your customers.

What was it Abe Lincoln said about not being able to please all of the people all of the time? Yes, some self-absorbed employees will jump ship who are not catered to, but do employees who come to work with a daily “what’s in it for me” attitude do your business any good to start with?

Did you go into business to cater to employees or to cater to customers? Sure, employee recognition and motivational performance incentives are nice, warm, fuzzy actions. But don’t let them get in the way. If you do a good enough job of pleasing customers, you will automatically please employees as well…at least those who matter to your business.

Those employees who are intrinsically challenged to be outstanding performers, who want to build their careers on achievement will rise to the opportunities you provide when you set the example.

Teach them how to embrace your customer base, instead of constantly pandering to their requests for more social activities.  

Is that a thin line? Perhaps. Yet, business owners who understand communications, and who practice leadership by example, and management by wandering around, can substantially reduce the need for many employee recruitment and reward devices because they create an environment all by themselves that make others gravitate to serve their pursuits. Voila! “Counter Culture”!

Put the spotlight on the customer and teach employees how to focus it, how to keep it shining and how to change the bulb when necessary, then reward them for how well they do what they do instead of for the promises of their smiles behind their resumes.

We need only look briefly at the complete financial losses attached to professional sports team owners who buy into promises of greatness vs. those who make the long term investments of cultivating from within. A great team culture doesn’t matter if you can’t perform in the clutch.

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Write that book!

Sing that song!

Change that battery!

Txt that msg!

There is no such thing as the right or wrong

time to take a step on your own behalf.

You are after all, the only one who will take a step on your own behalf. Oh, you no doubt have others who will get up to bat for you, and fill in when you’re preoccupied or not around. But –in the end– you are the only one who understands you (or has the potential to) and the only one with a clear vision of your business pursuits.

That translates to you needing to cultivate, practice, and boost your Action Attitude daily. Having a bias toward action doesn’t mean you need to adhere to some maniacal schedule of rushing from one thing to another 25 hours a day (and the clue to whether you fit this madman-paced lifestyle is wishing that you had 25 hours in a day!).

Making an Action Attitude be as important an ingredient in your life and your business pursuits doesn’t mean always being on your toes; it means always thinking on your toes.

Except perhaps during a ceremony, a religious service, or on the line of scrimmage before the ball is snapped, some action is always better than no action! 

Having a bias toward action means always thinking and deciding in favor of forward motion regardless of delays or disarming or frustrating circumstances. It means never being lazy, except maybe on vacation. Action combined with trust is the foundation for leadership that makes a difference. 

No one travels to happiness or success by standing still. Why? Well, besides the obvious, it’s worth remembering the basic tenet of Gestalt-based teachings, that happiness IS the journey and success IS the journey. It is not a place to end. It is the process of getting there. We make that process happy and successful by having an Action Attitude.

I recently read someone’s business mission which stated in part, “Success starts with education followed by motivation.”

Not in this lifetime. Not in this country. And certainly not in the business world.

Success starts with an Action Attitude.

And as we all know from stories of the world’s greatest entrepreneurs, that their accomplishments had very little –if anything– to do with education.

Now, don’t all you teacher-types go getting your bowels in an uproar. I consider myself an educator as well as a writer and business coach. I taught part and full time college for 13 years. I designed and delivered management training workshops for 20 years. Educational achievements have little to do with life or business success.

My happiest and most successful students were typically lousy test performers with great drive, ambition, and a burning desire to make their ideas succeed. Most dropped out of formal classes and worked their way into experience levels that they parlayed into building and growing their own enterprises. Most have made a real difference in business, and with charitable contributions.

Winners don’t dwell on either the starting line OR the finish line. They pay attention to concentrating on each step they take. So having an Action Attitude means first and foremost being tuned in to “the here and now” present moment, every passing moment, as much as possible, throughout as many waking hours as possible, each day.

It is an Action Attitude focus that produces meaningful

and satisfying lives and productive, rewarding businesses.

931.854.0474 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Daily Notes or Recordings

Work Wonders With

Business Pursuits 

They heal damaged ventures and egos. They explore new ideas and avenues of strategic planning. They reveal new awarenesses and cultivate creativity. They stimulate innovation and fuel productive relationships.

They save time, money and effort. They reduce stress and soothe neurological systems.They need never be shared with anyone. They don’t take more than 3-5 minutes a day.

No, “They” are not vitamin supplements or exercises or illusionist tricks. “They” are journals. When you keep a journal, you open yourself up to all of the above opportunities.  

Do they REALLY work? Yes. I have dozens of business (and personal) journals on my shelf. Referring to them and the notes I’ve made has accomplished everything noted in the opening paragraph, and more.

A great many college and management training session students I’ve prescribed journaling to, have told me it was the single most valuable tool they ever learned about and used. It can be a combination savior and rocket booster for any entrepreneur or small business owner or manager. It can be a major career and personal/professional development tool for anyone, regardless of business attachments. 

The best part of keeping track of my daily thoughts in writing –besides teaching me more about myself and my life and business choices– is that once thoughts leave my brain and travel down my arm and into my fingers and through my pen and onto paper, I no longer need to carry them around in my brain.

Once my thoughts are sitting in a notebook that I can pick up and look at anytime I want; there’s more room in my brain for focusing on what’s important that’s going on here and now (instead of recreating and resurrecting past experiences or worrying about or planning for or fantasizing about stuff that’s in the future, and that may never happen or show up anyway).

I can tell you firsthand that there’s no better investment of time you can make, over time. And your potential ROI paybacks can be staggering. On top of all that, it’s free!

Getting started . . .

1) Make the commitment to yourself that you will try it faithfully for 21 days in a row.

2) On every left-hand page, put the date. Across the top write “WHAT HAPPENED” and proceed to jot down an objective, rational, report of some incident(s) that occurred or thoughts or ideas you had.

3) On every facing right-hand page, write across the top “HOW I FELT” and proceed to editorialize, offer opinions, be biased, express your “take” on whatever is represented on the left-hand page.

What kinds of entries work best . . .

An idea. A thought. An observation. A word. A sentence. A paragraph. A diagram. An example. A poem. A drawing. Scribble. Your goals. Goal progress. A doodle. Spit. A coffee stain. Whatever is taking up valuable think space that you don’t want to forget, but that’s getting in the way of immediacy.

Does it have to be in writing? Can’t a laptop serve the purpose? Historically, writing stuff down on paper has always worked best. Tape recordings are next best. Laptops do not offer the same impact value. I really recommend to put it in writing on paper in a (preferably) bound blank book or (second best) bound notebook. (“Bound” because removable pages encourage time-wasting second thoughts, and nurture perfectionism, which is not productive.)

Stop worrying about how pages will look and put stuff down. Something (literally any thing) every day is better that writing volumes once or twice a week.

Keeping track of your daily thoughts may feel awkward at first, but reviews over time will prove that you have created true value from nothing, and serve to demonstrate how really smart you always thought you were but never had a way to back up your convictions. And who knows? Maybe it will end up a best-seller or full-length movie! :<)

Serious: Do it. Start today.

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!