Owner/Operator/Entrepreneur:

     When did you last think of your business as something abstract?  Let’s try it.  We’re just pretending here for a minute to see what we can learn so let’s –POOF!– make believe your business is a plant.  I know, you’re ready to call for the old white jacket.  But wait! 

     We (you) may shed some exciting new light on your business (maybe even on your SELF) when you might have come to think there is no light left to shed.  But let me urge you forward.  No one’s watching you, right?  Just go with the flow here a minute and see what jumps out at you?

     So, your business — how’s it growin’? 

     Did you grow it from seed?  Buy it as a seedling and nurture it?  Steal it from a neighbor’s yard and transplant it in your’s?  Take it from the woods nearby when nobody was looking?  Salvage it from someone else’s mistreatment?

     Does it get enough sun and water?  Are you constantly removing dead leaves?  Do you fertilize it?  Regularly?  When’s the last time you added topsoil?  Are there too many gardeners hanging around?

     Are the roots exposed?  Is it bearing fruit?  Does it have bugs?  Is it costing too much to maintain?  Have you pruned it lately?  Is the climate it’s in conducive to growth? 

     Are there creatures living in the branches?  Empty nests?  Too much insecticide?  Not enough?  Woodpecker problems? Is this a tree we’re talking about or a shrub?  How big?  How old?  How sturdy or frail?  Mulched?

     This shrub/tree/business of yours . . . is it . . . do you think of it or treat it like your child?  Your foster child?  Your adopted child?  Your surrogate child?  Your parent?  A brother or sister?  A long-lost cousin?  A ball and chain?

     Let’s examine this just one more step that will truly reveal the depths of your thinking and relationship with your business. 

     Ready?  Here’s what you need:  A piece of paper (any size) and a pen (a pencil or marker is fine).  Oh, right, and some self-honesty, okay? (You won’t need to turn this in to anyone but yourself to evaluate).

     Okay, respond to the following . . . If you could represent your business as a circle and yourself in relationship to your business also as a circle, how would you draw the two circles on that piece of paper you have in front of you? 

     Would they touch?  Overlap?  Be concentric?  Fit one inside the other?  By how much?  Be the same size?  Would the two circles be the same color?  Different thicknesses?  Dotted or solid lines?  Don’t you love all these questions?  [Diod you draw the circles yet?  What are you waiting for?  Go ahead; I’ll wait.  Good.) 

     Hey, nobody said entrepreneuring would be easy.  But, you know what?  It can be a whole lot easier than you’ve perhaps thought, simply by having a better handle on what your deep-down-insides truly feel about what your relationship with your business actually is. 

     Try it.  You’ll learn something new about yourself AND your business.  Maybe it’s time for the rake and plastic bag, or the prining shears. . . or the chainsaw!  Every little insight is insight!           halalpiar    

BEAT THE BUSHES (NAW,

NOT GEORGE AND JEB)!

     If this economy is strangling your wallet, step back and take an honest look at what you’re doing to make a living.  A major dinnerware store closed this week.  Duh!  The most expensive special events photography business in the poorest town around just folded.  You gotta be kidding; there must not be many special events!  The local tuxedo store is on its last legs.  REEEAlly?  (When was your last tuxedo?)    

Well, there’s always the cliche path: If the bullet you’re biting is starting to hurt your teeth, it may be time for you to climb down off your high horse (yeah, the one on drugs!), beat the bushes (Naw, not George and Jeb!), and think about pounding the pavement (Ouch! The vibrations!))))) for some new way (with apologies to Porky Pig) to bring home the bacon!

     Serious that the time may have come when it would be smart to take a hard look at whether what you’re doing right now can survive tough (or tougher) times. 

     If you’ve just, for example, finished years of writing your first book that you expect should bring you millions (or even thousands!) and you’re thinking about giving up the day job to find a literary agent to help you sell it to a big-time publishing house (Shazam!  That sounds so easy, doesn’t it?), I hate to be the one to tell you to stay with the crummy day job, but the agent/publisher pursuit could take years also… stay with the crummy day job!     

     If you’re selling the latest in fashionable men’s dress clothes, pay attention to the dwindling supply of fashionably-dressed men.  You might as well be selling CB radios and 8-track cassette players (whatever those are). 

     Consider moving your career path (or business direction if you run your own business), toward a market or industry that is more recession-proof. 

     Now I realize that not all of you will want to leap into the air shouting, “Aha! That’s the suggestion I’ve needed.  Now I can go apply for a job with the funeral home; THEY’LL never run out of customers!”

     No-sir-ee-bob!  This is definitely true.

     But, aaah, I DO know that there are a few folks out there clinging to their liferafts and the seas are getting more turbulent.  It may mean having to adjust your marketing messages to fit a better, more productive, more stabilized niche.  Or it may mean having to scramble and take a second crummy job as a quick-fix solution.  

     Sometimes, it may be simply a matter of switching gears, like the old lemon/lemonade advice.  Or maybe somebody else in the household needs to start tossing a few bucks in the kitty!  Whatever you need to do, do it!  Don’t stand around thinking and talking about it for weeks on end.  Those few weeks of opportunity losses could be enough to sink the liferaft. 

     Oh, and just in case you are that writer I alluded to, you might have to give up your great American novel dreams for now and do some other kind of work, but guess what?  You’ll be gathering experience for your next book!  

     It may not, when all is said and done, actually be the exact right time to find a need and fill it as the headline suggests, but it certainly is time to consider the alternatives.          halalpiar

# # #

Check out and contribute to the daily growing 7-Word Story started 121 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

WHAT MAKES YOU TICK?

     Do you know how, when, where, and why you choose to feel angry?  

     Are you aware of some of the things you choose to do to distance yourself from others when you feel threatened or bored or anxious or intimidated? 

     Do you know the difference between your thoughts and your feelings?  Can you separate fact from opinion?  Are you choosing to not like these questions?  Good!  You’re on your way to being a better salesperson.

     Every day, in every way, we sell ourselves to others: to friends, family, neighbors, classmates, bosses, associates, co-workers, existing and prospective customers/patients/clients, to entire communities. 

     We sell ourselves to make a living, to make love, to make enemies, to make opportunities.  

     Sometimes we’re successful and sometimes not.  We can increase the number and frequency of successful sales simply by choosing to dig into and explore more of our insides. 

     The more we choose to learn about what motivates us, what we choose to feel aggrevated about, what we choose to stimulate us, antagonize us, energize us . . . what makes us tick . . . the more we strengthen our abilities to be effective in dealing with (and selling) others.

     There are many steps in the sales process.  Some of these include: 

• Sizing up the prospect (this is a difficult task if you cannot first size up your SELF!)
• Being able to listen (not “hear” – listen) 80% of the time and speak 20% of the time (a challenge for those who like to talk and don’t know enough about themselves to know how to turn off the chatter)
• Understanding and appreciating the customer/prospect’s circumstances (which requires a major dose of empathy – being able to put yourself in another person’s shoes – a quality rarely found in salespeople who haven’t been willing to choose to step or even look outside their own shoes!)
• Overcoming objections (something that only comes naturally to those who have learned enough about themselves to rise above their own feelings of inadequacy and chosen to put aside excuses)
• Closing the sale (the final critical step that makes all others inconsequential if it’s not achieved and which is more likely to be the case when a salesperson is thinking about anything besides trying to help the customer or prospect in front of her or him to make a good buying decision that will truly satisfy a need or want, and that is honest and makes sense for that person. 

     Only salespeople who possess a helping professions mindset and attitude that they’ve learned or instinctively nurtured for themselves will succeed consistently at closing sales because they are not thinking about closing sales as much as thinking about helping someone make a right decision.

     None of the sales process steps above (or any of the dozens of others) can be readily implemented by an individual who has not fully explored the inner recesses of his or her mind, and the emotional triggers to feelings that come from different responses. 

     Consistent success in sales does not come to those who fail to fully appreciate their own unique qualities, strengths and weaknesses.  

     Take advantage of every opportunity to learn more about your SELF and what goes on inside you.  Treat your mind and emotions as uncharted territory and be an explorer.  Remember how much of life you choose for yourself, and that once you’ve learned a road, it’s easier traveling on your next journey.

# # #

When did the plumber

and the weatherman 

get their operations? 

     Am I living on another planet, or what?  When did the plumber become a mechanical contractor?  When did the weatherman become a meteorologist?  (Don’t get me wrong.  Meteors are interesting phenomena, but I only care about temperatures, rain and snow.  For meteors, I have the Science Channel.) 

     Oh, and please, when did an “operation” become softened to a procedure?  (Probably when numerous hospitals became medical centers, chiropractors became sports physicians, and cardiothoracic surgeons became heart specialists).  Ah, yes, and of course 99% of procedures are also routine procedures! 

     Speech therapists, who specialize in helping people speak and swallow better, no longer want to be called speech therapists; now they’re speech pathologists.  (Don’t pathologists specialize in dead people?)  

     Many salesmen and saleswomen who became “salespeople” during the sexual revolution are now (more PC) sales associates.  Like the trouble with mailmen and female mailmen finally settling into a state of  androgenous mush to become universally known as postal workers.  Oh, and have you noticed how few companies have employees anymore?  How about Members as in “going to work at the clubhouse.” 

     When I was in school, we had a janitor to clean the building.  Then the janitor became a custodian which no doubt upset many legal custodians (and, correspondingly, numerous lawyers and attorneys and attorneys at law — all of whom, in my judgement, deserve to experience upsets!).  Ah, but take heart, now the old guy is called a maintenance facilitator, leaving little doubt as to custodianship! 

     I hope we don’t all begin confusing the MVB with the DVM and start getting our cars in for flea and tick treatments, and tail light inspections for our dogs!  By the way, in this age of specialization, a canine ophthalmologist?  This is for those near-sighted pitbulls? 

     So what does all this mean? 

     For small businesses (especially startups) and big business HR departments and others who make these decisions: Don’t parade yourself around on stationery and business cards and websites as “CEO” when you’re a one or two-person firm, or as a large company “Director” of something that no one else is involved with (So how can you be directing?). 

     That kind of inflated title stuff worked in olden times, before every bank in town had 14,000 vice presidents, but not today. 

     “Founder,” by the way, is equally unimportant unless you started Dreamworks or Microsoft or Google.  If it’s that important to your ego, put it on a sticky note on your bathroom mirror to remind yourself of your genius talents.

     Bottom line:  Call yourself what you are!  Say what you do!  Stay away from fancy and misleading language.  Make-believe titles, overblown and over-inflated job descriptions do disservice to your organization, regardless of whether you’re a Mom & Pop operation or a Fortune 500 mega-corporation.  

~~~~~~~~~~~~~~~~~~~~~~  

FOR ONE-MAN-BANDS AND MULTI-NATIONAL CORPORATIONS AS WELL, ONGOING SALES SUCCESS IN TODAY’S BUSINESS WORLD IS ALL ABOUT BUILDING AND CULTIVATING “HIGH TRUST” LEVELS. 

THIS IS ACCOMPLISHED BY CONSISTENTLY  DEMONSTRATING STRAIGHTFORWARDNESS, A COMMITMENT TO AUTHENTICITY AND SOCIAL CONCIOUSNESS LEADERSHIP . . . AND –REGARDLESS OF INDUSTRY– TO BEING FULLTIME DEDICATED TO THE PROTECTION AND PRESERVATION OF ENVIRONMENTAL WELL-BEING.

 ATTITUDE IS THE CORNERSTONE.

     # # #

You’ve only one year to live.

What do you do with yourself?

Your business?

     Far-fetched?  Hopefully, yes.  But possibly, no.  It’s often been said that all of life is simply preparation for death, and that all we ever do from the moment of birth, is begin to die.  That’s admittedly some pretty heady philosophical stuff that many of us shy away from thinking about. 

     But is it worth considering? 

     Of course (unless, that is, you have little or no regard for yourself, your business, your family and friends, in which case –assuming you are reading this– you are probably a hermit in a cave with a laptop, and it’s probably time for you to rub some sticks together and begin thinking about what’s for dinner!) 

     Okay, back to serious for a minute, what are the first three things you think of in answer to each of the two headline (in dark red) questions above?  What do you think about your answers?

     What about if those questions followed a revised headline statement that said: You’ve only 6 months to live . . . ? 

     Would your answers change?  How?  How much?  And what if the headline statement only gave you one day? 

     This exercise can be very useful in the thinking process of establishing both life and business priorities (as well as delegating, and decision making) because whatever your responses may be, they serve to push the envelope.  It’s hard to imagine choosing to spend time doing tasks of avoidance, and harder still to imagine assigning lesser values to the tasks that are most important. 

     By forcing your focus on this for a minute or two, you can almost always prompt yourself to assess and evaluate situations and options (especially stressful ones) more realistically.  You will certainly make yourself more productive (the way you are the day before you leave for vacation?) more often. 

     Yes, yes, I know, you might rather join the hermit hunting down some berries and a squirrel to BBQ.  (I’ve heard the furs can actually be quite warm, assuming you’ve managed to save them from a few dozen meals’ worth, and sew them together. Okay, Gorilla Glue.)

     So, give it a chance (not the squirrel fur!).  For a grand total of about 2 minutes of applying your mind to such a “what if” circumstance, you stand to gain a finely-tuned and highly accurate appraisal of what’s important and what’s not, and what should be tackled in what order.  It sure beats dusting file tops, alphabetizing your DVD’s, and counting out-of-state license plates in a parking lot!

     “Bah!  Dis exercise is nuttin’ so revealin’,” you might exclaim. 

     Okay, so take it one more step.  You with me?  Get a piece of paper out (I know, you don’t own any paper; well, borrow a piece!) and write out your own obituary notice.  Ah, now there’s a challenge.  Notice what you mention first and second and third (and last) about your life.  Pay attention to what you have to say about you.  THAT’s what’s important!                halalpiar  

# # #

Check out and contribute to the daily growing 7-Word Story started 114 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

The best New Year’s Day 

message I can share

with you comes 

. . . from one of my life’s heroes, Dr. Wayne Dyer.  It’s a 10-Point Pursuit Plan that I’ve dressed up a bit for the occasion, for your business, for your SELF, and to share with your family.  If you succeed at making only HALF of these actually work consistently, I GUARANTEE that this coming year will be as happy, healthy and prosperous for you as humanly possible. 

DO YOUR SELF, YOUR FAMILY, YOUR BUSINESS A FAVOR and read these ten points aloud to yourself.  Write them down.  Carry them in your wallet/pocketbook/briefcase.  Tape a copy to your bathroom mirror, your dashboard, your computer workstation, inside your desk drawer, your workout bag, your refridgerator, the closet bar that holds your hangers. 

READ AND RECITE before you go to bed, when you wake up, and any other time you can squeeze it into your day.  You will positively amaze yourself with the results after just 21 days, and it’s FREE!!  Go for it!

1.   Want more for others than you do for yourself.

2.   See yourself already having what you seek.

3.   Be an appreciator of everything in your life as much as you can throughout each day, every day.

4.   Stay in touch with your own and other positive human energy sources, and laugh as hard and often as you can. 

5.   Understand resistence, and help yourself and others to go with the flow.

6.   Imagine yourself surrounded by the conditions you want to produce.

7.   Understand the path of least resistence.

8.   Practice radical humility.

9.   Be in a constant state of gratitude.

10.  You can never resolve a problem by condemning it. 

If you think you’re going to give up on this, don’t start it.  A little bite will only leave a bad taste.  If you think you have what it takes to get your act together and take it on the road, if you think you have enough self-discipline to follow and practice the behaviors these 10 points suggest, you will positively succeed — even against all odds.  Remember these 10 points are all about behavior.  Behavior is a choice!

If you need reinforcement or reassurance, be in contact: Hal@TheWriterWorks.com (“BLOG 10” in subject line)             halalpiar 

# # #

Check out and contribute to the daily growing 7-Word Story started 113 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

What are you

waiting for?

I know.  You’re waiting for a parade.  The doctor?  Next Christmas?  Someone else to go first?  Your parent’s approval?  Your boss’s approval?  A work order?  5PM?  Lunchtime?  Vacation?  Your birthday?  A full moon?  High tide?  Rock bottom?  Another way out?  The Mets to win the World Series?  The car in front of you to get out of the passing lane?  Your child to become President?  Your Father to strike oil?  A winning lottery ticket?   

If you answered “YES” to any of the above, or anything even remotely resembling any of the above, you are too filled with excuses to make a success of yourself.  I can’t help you.  You need a shrink.  Happy New Year and come again sometime.

Now.  Who’s left out there?  Anybody?  Good.  Well, then there’s still hope after all.  If you’re truly not waiting for some event or some person in order to move forward with your life –and especially your business pursuits– then odds are you’ve just been procrastinating. 

Putting stuff off is okay sometimes.  It happens to all of us.  But if you don’t want to end up like those I dismissed in the second paragraph, you might need to give yourself a smack alongside your head or (if you can figure out how to do it) kick yourself in the butt, and get yourself in gear!

How much more productive can you bewith your waiting time (you know. . . bank lines, traffic lights, bridges, RR crossings, commuter trains, subways, boats and buses, the dentist, MVB)? 

Next question: what’s in your pocket or briefcase or pocketbook right now? 

If your answerdoesn’t include a pen, paper, or laptop, or a cassette recorder (remember those?) or cellphone (no, not to call that hot date for after dinner suggestions, but perhaps handle a few business calls that don’t require extensive note taking) or blackberry (no, not to text message –er, sorry, txmsg– cousin Bertha to see what time she’s headed for the local gin mill, but perhaps to send yourself some notes of ideas you get so you needn’t carry them in your head?) or digital camera or pocket pad or sticky notes, or a book to read . . . the answer to the first question is that you can be a LOT more productive.  [Hint: These are all tools or avenues of productivity except as noted!]

I know peoplewho’ve put together complete photo essays standing in line at the post office.  I know highly acclaimed writers who write as many street and business names down as they can see while stopped at red lights (that they can cherry-pick from later when they’re seeking character and location names for their works of fiction).  I know an engineer who says he stimulates his brain by sketching vehicles and machinery while waiting for trains and bridges.

The point is, like the old Schlitz Beer commercials used to proclaim, “You only go round once in life!” (Well some maybe do a few trips, but most of us . . .) and we all only conveniently remember how short lifetimes can be when someone close to us passes away. 

SO . . .

• Stop with the delays, excuses, nonproductive and unproductive waits. 

• Stop staring into space wishing you were somewhere else. 

• Stop bemoaning the lousy delay experiences and start DOING the stuff you’ve been saying, “Well, someday, I …” TODAY is “SOMEDAY”! 

Some action is always better than no action.

And, by the way, remember that it’s ALL YOUR CHOICE because all of behavior is a choice.  So choose to march shoulder-to-shoulder with time. 

Make the most of it. 

Make your mark. 

Make a difference.  

# # #

SKIM, MEMORIZE, CHEW,

DIGEST, OR JUST DELETE ~~~ 

Here’s a short list of what I think were some of my best blog blurts for 2008.  If something strikes you and you want the whole story, just go to Archives in far right column and click on the month, scroll (and if the dates not showing, just click on next at bottom of the page)!

Anyway, here’s a compilation of hot headings . . . stuff that makes you think about where you are and where you’re going which, on the cusp of a brand new year, is probably a good thing for all of us.  A few more tomorrow.  But for now: 

1) Think and

2) Laugh and

3) Have a great (and safe!) New Year’s Eve!   halalpiar

“The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.”  Mark Twain  5/1/08

“The solution to any group or organization problem lies within the group or organization that has the problem…No one knows you better than you…Knowledge is strength”  5/2/08

“Write a billboard–7 words or less with a beginning, middle and end, and be persuasive–that encapsulates what you want to express before you express it in a letter, business plan, print or broadcast advertisement, sales pitch, speech, short story, editorial, script, sermon, novel, poem, email, chapter…”  5/6/08

“If everyone in your company knew how to deal effectively with customers, you wouldn’t need any customer service reps!”  5/18.08

“A sale is made or broken in the first 10 seconds, and there is no such thing as a second first impression.”  6/1/08

“OPEN MINDS OPEN DOORS!”  6/4/08

“If you think your head is worth $24.95, buy a $24.95 helmet!”  7/8/08

“Life is more like baseball than any other sport!”  7/11/08

“Do you have all your marbles but can’t find the playground?”  8/6/08

“You ARE your attitude!”  8/15/08

“Your every action, your every thought, is your CHOICE!”  8/19/08

“We do best what we most enjoy!”  9/7/08

“Besides that they suck, meetings waste time; hold your next meeting STANDING!” 9/16/08

“Hustle your muscle — SOME action beats no action!”  9/24/08

“People need to be rewarded and motivated at the level of what’s important to them at the time.”  10/5/08

“The sooner you accept the ugly fact that you have to be a salesperson, doctor, the healthier your practice will be!”  10/10/08

“You have a stableful of race horses that act like they came from wagon-train school?”  10/13/08

“I’m tellin’ you, ball, next pitch . . . you gotta be a strike!”  10/20/08

“Just go to the basement and make more money!”  10/24/08

“Change the way you look at things, and the things you look at change.”  Dr. Wayne Dyer 10/29/08

“Take two talkwalks, get a good sleep, and call me in the morning!”  11/8/08

“Where laughter fails to heal, it never fails to ease the pain.”  11/13/08

“Sleeping With The Boss?”  (Family Business Ups & Downs)  11/22/08

“What one thing could you be doing better?”  12/1/08

“I coont efen spel untreeprenewer, an’ now I are one!”  12/6/08

“EVERY purchase decision is emotionally-triggered!”  12/12/08

“Is what you’re doing right this very minute taking you to where you want to go?”  12/27/08 

… and thank you, worldclass #1 novelist Dean Koontz for being such an authentic, inspiring, and upstanding human being! 

# # #

Check out and contribute to the daily growing 7-Word Story started 111 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Is what you’re doing right this

very minute taking you to

where you want to go?

     You run your own business, or a number of businesses.  You know who you are.  You know you’re an entrepreneur but you don’r readily admit it.  (Why?  Some other time.)  Right now, what matters is that you step back for the couple of minutes it takes to read this, and pat yourself on the back.

     What’s the reward backpat for?  You deserve to appreciate yourself for believing in yourself.  And you should probably get a medal for keeping your ego in check enough to engage the “missing ingredient” help you need from those with the expertise to excel at the tasks you never mastered.

     You haven’t been squirreled away this holiday season assessing your past business moves and decisions and carefully designing your next gameplan strategy for 2009.  I know this because I know if you are truly the stuff entrepreneurs are made of, these are things you do weekly, if not daily or hourly. 

     While others are racking their brains with planning exercises, you are busy testing and trying new ideas and new twists on old ideas.  You do this trial and error thing all year long because there’s just not enough time to take your advisory board on a retreat weekend, or lock up in some hotel room for days on end talking each other’s brains out. 

     That’s time that could be spent doing it, right?   

     In fact, odds are you hate to think about or plan anything farther out than about 60-90 days.  You prefer not thinking past 30!  And you’d rather get in and out of a convenience store with breakfast to eat while you drive than to sit down in a restaurant for more than 15-20 minutes, or at home where you’d have to waste time cleaning up after yourself, except maybe on Saturday or Sunday, when you can move a little slower. 

     Shopping excursions you actually enjoy are probably limited to Staples or Office Max, and to Lowes or Home Depot.  I say all this just to let you know I get it.  I got it.  And, you, as independent a cuss as you may be, are not –surprise– alone.  I’ve been working with entrepreneurial whack-o’s like you most of my life because I love the challenge, high energy, enthusiasm, and turn-on-a-dime response level.

     What’s important to know is that YOU, and others who fit chunks of this profile I’ve outlined, are the catalysts in society that in fact make the world go around. 

     If it was not for you and other dreamer/doers we would surely no longer be a (at least partly) civilized nation on this fragile planet.  There would be no industry or marketplace or culture or technology to speak of.

     Now with all this positive fluff floating around, it’s also important that –to be and/or continue to be successful– you maintain a balance with reality.  This means you need to be forever vigilent about  recognizing one extremely critical entrepreneurial business factor. 

The foundation of your business rests squarely on shifting sands, and the stability of your enterprise is only as strong as your ability to remain flexible enough to shift when the sands shift. 

     Those who entrench themselves thrive only in corporate environments that lack this balance and awareness.  And you can only maintain your own ability to go with the flow by staying focused on which ways the moving targets move. 

     Is what you’re doing right now with your business growth, development, and presentation of itself (how it communicates its messages) keeping a step ahead of the pace within the universe of business you’ve chosen?  Is what you’re doing right this very minute taking you to where you want to go?

     In other words, for example: Are you making the best possible most-in-demand kinds of pizzas with the best possible ingredients for the market you most want to capture and presenting them at the price and service level that will usher in the sales you need to generate the profits you want? 

     REMEMBER:  Shifting sands work just fine when you’ve got a four-wheel drive vehicle, can deflate and inflate your tires according to how packed the surface is, have a couple of pieces of planking with you in case you get stuck, and are constantly monitoring wind, tide and precipitation (where appropriate), temperature and other weather conditions.

     Stay alert.  Don’t get hurt.  Build bridges, but don’t burn them.  Make sure the risks you take are “REASONABLE.”  Always imagine a “worst case scenerio” before you act. 

Remember your energy and the people around you in your life are your most importanat assets. Protect them by keeping on top of your stress, not under it!

halalpiar

# # #

See Nov 29th post (Nov Archives, far right) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 108 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

     ‘Twas the day after Christmas, and all through the house, were new toys, new clothes, new computer and mouse. While I on my YouTube, Mama all a Twitter, forum posts on Face could make Rudolph jitter.

OMG!  What to our wondering eyes did appear but a pile of wrappings, half-filled glasses of cheer; some wine in this one; in the other, some beer.

Then out on the lawn, there arose such a clatter, it was junior’s new pull toy descending the ladder that Santa had climbed to get up on our roof when Blitzen drank beer and twisted her hoof . . . Okay, okay.  Enough! 

     It’s back to business and personal inventory time. 

     It’s that time of year to itemize, sort out, assess, adjust and go forward. 

•      So, what didn’t work this past year? (Not “why?”; that might take weeks to answer, just “What?”). 
•      And what, praytell, is working now? 
•      What needs to be eliminated? 
•      And what will work going forward? 
•      What needs to be reevaluated?  
•      What needs to be fixed?  Adjusted?  
•      Completely overhauled? 
•      What needs to be attempted? 
•      What needs to be planned? 

     Remember, this is YOUR business and YOUR self we’re talking about here, so ONLY YOU can decide where to go next and ONLY YOU can choose how to get there.  ONLY YOU know the real answers to all the questions about growing your self and your business! 

     And after hours of research and surveying, the bottom line is –dear entrepreneur, dear business owner and manager– that in the end, YOU must charge forward by experience, instinct, and informed subjective judgement.  YOU must take REASONABLE risks!

     What you choose as a course of action may be wrong, but YOU are the captain of your ship, and YOU can adjust the course you’re taking at any hour of the day or night, or simply put into port for a short layover to get yourself more focused if need be, simply by choosing!  (Since all behavior is a choice.) . 

     No excuses here.  Get hopping! 

     It’s YOU and YOUR BUSINESS that need your input and guidance and decision making as the 2009 bell starts to ring.  No one else can do it for you!                        halalpiar 

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 107 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.