“When Push

Comes To Shove,”

Keep Customers

Out Of The Way!

     Protecting your customer base at all costs needs to be Priority One. When people have purchased your products or services in good faith, they are putting their confidence in you and the business you own , manage, or represent. If you screw up that relationship and lose their trust, you have lost a great deal more than a customer or two.

     Long-time idol of mine, Roy H. Williams, Chief Guru of Roy H. Williams Marketing, Inc., and author of what may arguably be the best two essay collections ever written on the spirit of advertising in the universe of American business. The two book set. The Wizard of Ads and Secret Formulas of The Wizard of Ads were published in 1998 and 1999 respectively by Bard Press, Austin, Texas. 

     In his Secret Formulas collection, Williams quotes study findings from Technical Assistance Research Programs of Washington, DC, that you should know about. Chew on these highlights for a couple of minutes:

• For every customer who complains, 26 more will not.
• Each of these 27 unhappy customers will tell 16 others about their bad experience.
• Do the math: Every negative complaint you hear represents 432 negative impressions.
• By the time you hear a particular complaint 3 times, the problem has been mentioned to 1,296 people.
• It costs five times as much to attract a new customer as it costs to keep an old one.
• 91% of your unhappy customers will never buy from you again.
• But a focused effort to remedy complaints will get 82% to stay with you.

     Williams concludes this 2-page revelation with the three questions  to ask unhappy customers (calmly, genuinely, and without a defensive attitude) that he says (and I agree) “will bail you out every time”:

1. WHAT HAS HAPPENED?
2. WHAT SHOULD HAVE HAPPENED?
3. WHAT CAN I DO TO MAKE IT RIGHT?

     I might add that the best customer service businesses are those businesses without customer service departments and personnel. When all (every single) employees are trained to put themselves in the customer’s shoes, there should never be a need for the expense and excess baggage that a customer service group tends to burden a business with.

     Bottom line: When you accelerate arguments and draw customers onto a battlefield, you lose. Even if you win, you lose. Can your business afford all the negativity attached to your or your staff members’ short fuses? A little stress management works wonders and keeps customers coming back.

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Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

WHAT SPORT IS

YOUR BUSINESS?

OOOOOOOOOOOOOOOOOOOOOOOOOO

When was the last time you dribbled across the infield and took a jump shot from 2nd base? Or slam-dunked a hockey puck over the goalpost? You went curling and used a nine-iron instead of a broom?

I once heard a corporate executive describe his company as roller derby because “all we ever do is race around in circles, bashing each other in the teeth, putting on a good show for our public, but nothing ever seems to get done or go anywhere.”    

OOOOOOOOOOOOOOOOOOOOOOOOOOO

     If you own or manage a business, you sell! If you’re in sales, you undoubtedly equate the sales field with the football field, and see youself running around right end, punting, passing, tackling, huddling, and occasionally at the 11th hour and the 50-yard line “Hail Marying” your way to a sale/no sale decision.

     Football legend Vice Lombardi spent years making motivational training films for salespeople because he saw how direct the sales and football analogy was. A full court press may force a basketball turnover, but cost game-losing vulnerability in many other sports. Are you playing the same sport as your customers? Your competitors? Your vendors?

     So, what sport is YOUR business? ASK AROUND. Other’s answers may surprise you.

     Your honest answer gives important clues about your business strengths and weaknesses, as well as about your business image, reputation, and uniqueness. And those clues establish business patterns which point to professional and financial growth and development opportunities.

     Many family businesses fail to row the same boat in the same direction, or are busy ducking one another while playing ping-pong with golf balls. (Ouch!) 

     Is the sport you choose to best represent your business a team sport? Do people act like teammates? Any team spirit? Cheerleaders? Playmaker? Coach? Go-to guy?

    OR is the sport you most identify with a superstar sport? One person makes all the decisions all the time about everything, from trash disposal methods to sales and marketing and financial management and customer service and answering every phone inquiry?

     In the boxing ring there is but one fighter doing battle with another. The rest are support people. Very high competitive risks for very high potential payback, with the possibility of being rich and brain dead. Well, you could always be a politician . . .

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Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops (“The price of freedom is eternal vigilance!”- Thomas Jefferson)  Make today a GREAT day for someone!

Happy Mother’s Day,

Mother of

Invention!

That’s YOU, Boss…

     If you work anywhere in that vast SEA OF (government or corporate giant) INCOMPETENCE, click off here and visit some other website. If you’re running or managing your own business –real parent or not– read on: YOU are the “Mother of Invention.”

     Now, Peter Drucker, who’s referred to as the “Father of Management” may not like that idea, but–I would challenge him–when did “Mother” ever lose to “Father”?

     Today, in other words, is also a day to celebrate being your business’s parent.

     First off, anyone who works for you sees you in a parental light. You are looked up to for guidance and leadership. You are a role model. You may not like providing inspiration or being thought of as something special, but you ARE.

     Face up to it and make the most of it. You’ll be helping your staff, your self and your business to grow.

     Don’t just provide leadership. Provide leadership by example; people want to learn by watching and trying and doing.

     Don’t just provide leadership. Provide leadership that’s transparent. Keep all your business dealings clearly defined and out in the open. Forget you have a Bcc setting on your emails. Stop closing doors. Share information freely.

     If you’ve hired good people to start with, you’re only toying with risk levels that are reasonable. If you’ve got a bad apple or two, your open-and-above-boardness will flush them out.

     In other words:

Give everyone a chance to give you a chance for your business to have a chance to succeed.

     Now, Mothers and Fathers, let’s look at that “Invention” word that you’re parenting. If you’re not CONSTANTLY creating and inventing and innovating . . . coming up with new ideas, ways, methods, designs, plans, steps, contacts, messages . . . EVERY DAY, then you are investing in the status quo.

     Keeping things the same, not rocking the boat, and “if it ain’t broke don’t fix it” are the prevalent notions anchoring most stagnant corporate giants, every government agency, and all unsuccessful small businesses. 

     Business owner Job One is to stay out of that trap. Don’t let anything interfere with your daily birthing of inventive thinking. It’s how you started your business. It’s what’s carried your business. It’s what will will make the difference between your business surviving and your business thriving in the months and years ahead. 

     This doesn’t mean every lightbulb that goes on over your head needs to light up the world, or even that little dark corner of your workspace, but it does mean that you and your business cannot afford to pull the plug on that open socket; keep trying out new bulbs; follow up with some and discard others. [Edison made 10,000 tries before inventing the lightbulb!]

     Innovation, remember, is taking the rarest of those good ideas and seeing them all the way through, every specific step of the way, to their final destination markets — even if only on paper or the computer screen. Together with your business itself, it’s those parented ideas that become the inventions that you mother and nurture into adulthood. Happy Mother’s Day!     

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops (“The price of freedom is eternal vigilance!”- Thomas Jefferson)  Make today a GREAT day for someone!

When you undertake

to organize, manage,

and assume the risks

of owning and running

a business…

. . . you are not just taking a leap of faith.

You are taking the leap with a full plate in hand.

Imagine a waiter balancing a tray full of dinners on one hand and carrying a “table jack” with the other, while deftly jumping across a six-foot moat into a flame-edge-bordered room packed with ravenously hungry people, and no idea of who ordered what.

     Whew!

     Well, if the guy is the owner of the restaurant, odds are the right people will get the right food, others will get some complimentary food with appreciative remarks and everyone will end up coming back.

     If it’s a giant chain restaurant, the wrong people will get the wrong meals, nobody else will be acknowledged and the only ones who return will be coming back for the cheap prices only. 

     It seems appropriate on National Prayer Day (yes, that’s today in case you forgot to say some) to be addressing leaps of faith, even if it is in conjunction with a business focus. Entrepreneurial enterprises are, after all, among some of the world’s greatest benefactors of prayer and leadership faith.

     Most small business owners do most everything that needs to be done by themselves. They sell; they finance; they organize; they manage; they innovate; they manage and serve customers and clients; they market, promote, and publicize. Entrepreneurial “personalities” rarely if ever match corporate counterparts (and most would agree there really are no direct counterparts anyway).

     Entrepreneurs tend to be entrepreneurs because they simply don’t fit the orderly, entrenched, established, procedural, authoritative and controlling mindset that corporate muckity-mucks seem to thrive on. Corporate guys are invested in the status quo. Whoa! Don’t make waves!

     Senior executive vice presidents and directors of anything are up to their you-know-whats in burdensome and tedious reliance on planning and analyzing . . . activities that are viewed by upstart business venture principals as paralyzing behavior.

     By contrast, entrepreneurs thrive on innovation, action, and high enthusiasm. When a small business owner consults with her market research department, she is talking to herself as she cruises through Bing and Google.

     Okay, so right about now, I know there are a smattering of grumbling corporate people (mostly, it seems, brothers-in-law of entrepreneurs!) who are punching their monitors and yelling that times have changed and big business is now leading the way in innovation and brand loyalty and new market development and communications and high-level training. Bull.

     Automakers? Banks? Pharmaceutical giants? Oil companies? Mainstream media? Consumer product manufacturers? Need we go further? How many of these do you see taking leaps of faith?

     The monster donut-maker guys may think America runson their junk food, but they’re dreaming (their coffee’s not even good!).

     America runs on small business and entrepreneurial spirit, on Mom and Pop Stores, basement and kitchen table and garage businesses, one-man-band services, farm families, commercial and residential contractors, and techies in bathrobes working out of their bedroom closets. 

     That’s what we’re all about. That’s what will turn this economy around. That’s who we need to be remembering in our prayers today and every day. Small business and entrepreneurial pursuits are the foundation of America’s past and the keys to America’s future.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

“Is what I’m doing right

this minute, leading me 

 to where I want to go?”

I kept this sign above my desk for many years. It helped keep me focused. It prompted staff and visitors to think twice about how we were using time. It’s hard to justify much water cooler chit-chat while appointments, online research and paperwork pace around your workspace awaiting your return.

Running a business is a balancing act to begin with. The mercilessly ticking clock demands even more. Business owners and managers are only as effective as their ability to manage and productively use time.

Mail carriers sort, doctors triage, retailers catalog, military personnel classify, librarians alphabetize, and the rest of us stumble through –organizing, arranging and categorizing– as a preamble to prioritizing.

The process of taking what you have and organizing it, combining appropriate interests along the way, then ultimately determining the rank order of importance is a lifeline to action! It sets leaders up to attack the first most important task first, and the second most important task second, and so forth. All good, logical, rational thinking here.

Unfortunately, unless you’re an accountant, life is not logical and rational. Stuff inevitably happens that pushes all the logic out the tenth floor window. If you’re not prepared for such uproars, you’ll get dragged out with it. And ten floors is not enough time to open your chute, but enough free-fall to play smash-face.

If your past solution approach has traditionally been to start listening to your LED watch and –as if it was a doomed rabbit– giving it violent hound dog shakes with a startled look on your face, you may want to consider some alternative that involves a booster shot of proactive planning.

Motivational guru Brian Tracy tells us that for “every minute spent in planning saves ten minutes in execution.”

Planning is only a waste of time if you choose for it to be and fail to follow the path you cut out, or fail to adjust it to best fit the circumstances.

One major key to planning and time management success is to always have a contingency arrangement thought out. Why? Because you can almost bet there will be interruptions, and often unexpected emergencies. Just as fire drills have often been credited with saving lives, contingency plans often save businesses.

  In other words, stay tuned in to what’s happening in real time, but always be prepared to be sidetracked. Thoreau once talked about being “forever on the alert.” Not bad advice all these many years later.

# # #

931.854.0474    Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals!

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

Complacence.

Ambivalence.

Indifference.

And the worst

of these in

management is . . .?

• Complacence: Self-satisfaction, especially when accompanied by unawareness of actual dangers or deficiencies.
• Ambivalence: Uncertainty as to which approach to follow.
• Indifference: Of no importance or difference one way or the other. Unconcerned. Not caring.

     So which gets your vote for worst? If you think about it for more than two shakes of a lamb’s tail, you’d have to go with (Ta-Ta-Ta-Tah-Tah!): Indifference. After all, isn’t indifference the worst of all human traits on the emotional spectrum, management or otherwise?

     Granted, nobody likes a complacent boss. Is smug another way of saying this? And certainly an ambivalent boss is what my father would have called “a weak sister.” Not having confidence in the pursuit of a solution or innovative approach is generally the mark of a losing leader in any arena.

     We seem to grow up thinking that LOVE and HATE are opposites and we tend to pack our collective feelings up and move them to one side of the continuum line or the other: LOVE at one extreme end and HATE at the other extreme end. And all kinds of empty space in between. And, BTW, isn’t this also what politicians and governments and nations do as well?

     Incorrect weird interpretations we experience –even at a universal level– become so ingrained that they become the rule rather than the exception. We (The People) go about loving and hating and thinking that we are light years apart by every measure when — in reality– we are really VERY close indeed.

     How is that possible?

The true opposite of LOVE is not HATE. It is INDIFFERENCE. LOVE and HATE are actually quite close emotions.

The true opposite of HATE is not LOVE. It is INDIFFERENCE. HATE and LOVE are actually quite close emotions.

INDIFFERENCE is at the extreme far end of the emotional spectrum from both LOVE and HATE.

     So what? Who cares? What’s it matter in running a business? At an employee confrontation level, keep focused on the fact that what’s expressed as extreme opposite viewpoints are — all things considered — probably very close.

     Sometimes the boss needs only to point this out. A line drawn on paper with “always/in every case/extreme” positions marked at opposite ends of the line and two warring staffers asked to put an x on the line where they see themselves in relation to the two extremes. The distance between the two X’s is the area of disagreement, not the entire line. 

     Almost always, when disagreeing employees can physically see (on a line) that the differences they thought were astronomical, are truly only moderately significant, they are much more likely to work things out, to the betterment of themselves and the business.

     You don’t need to be a counselor, shrink or hand-holder to make this work. I’ve seen construction team foremen and deep-sea fishermen pull it off in less than one minute, and never lose a beat with the work at hand. Next time someone draws a line in the sand, have her or him show you the extremes and where exactly he or she stands. 

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God Bless You! God Bless America, and God Bless our troops

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone! 

DREAMERS DREAM

AND TRYERS TRY,

BUT DOERS

GET IT DONE! 

     A “Vision Statement” addresses the ultimate objectives or finish line of your business pursuits, and can serve to point your business in a meaningful direction.

     A “Mission Statement” underscores commitment to move toward that finish line, and usually suggests or outlines the pieces of strategy your business needs to follow to get where you want to go.

Great, right? Business owners need all that stuff to pump up the troops and prompt droves of prospects –like Clark Kent peeling off the suit and glasses to burst on the scene as Superman– to run to the cash register and become instant paying customers, right?

Here’s how I size up my own training/coaching/consulting prospects: those who gush forth their vision and mission statements at every turn need my help; they are like kids with new toys, caught up in the moment and oblivious to the fact that what’s important in business is getting things done, not talking about getting things done.

These wannabe visionaries who can readily run amuck with their pocketsful of guiding light statements, often seem to get themselves preoccupied with communicating their aspirations to the rest of the world (in their emails, ads, blog and social media posts, websites, promotional literature, phone messages, and news releases).

They need instead to simply redirect that energy into taking realistic steps for achieving the dreams they’ve verbalized. Somewhere along the way, some company got the idea that the public really cares about the details of their goal pursuits and future plans. Reality check: They don’t.

Generally speaking, small business owners and managers will do best to keep their vision and mission statements to themselves and their employees (and perhaps investors). Hopeful and strategic business thinking are usually best shared with the world-at-large when the world-at-large recognizes the brand as a household name.

To spew private small business goal-focused messages out to the public with the hopes of surreptitiously soliciting, exploiting, and rallying business is like using a shovel for a hammer; sometimes it might work, but it’s not what shovels are intended for.

Anyway, these are the kinds of clients I can easily impact; they are already doing something and simply need to channel their energies more productively. It takes only a few forward thrusts of action to start to make things that really count begin to happen.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals!

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

J & J Leadership

Lessons

 Go Far Beyond

BandAids!

     We are witnessing now one of the world’s worst oil leak disasters. It could have been drastically minimized with immediate action. 

     Instead of responsiveness, however, we had eight days of Presidential foot-dragging in order to be preoccupied with more important issues, like trying to push Goldman Sachs over the edge of the political cliff without toppling in over them, and hosting a reception for the New York Yankees, among other such critical demands.

     Ah, but after eight days, when the White House finally did decide to step up, determined to save a token pelican or two, some key federal-titled muckity-mucks were actually “dispatched” with orders to report back in 30 days.

     Right, 30 days! How long would it take anyone you know who lives on a coastline to tell you that on top of 8 days of hundreds of thousands of gallons a day worth of leaked oil, we are destined to inevitably see that oil along the Eastern Shore? How about 30 minutes?

     WOO HOO . . . a little too little too late! Imagine taking this approach to respond to a business problem. You’d be out of business. Or, you’d be big-time up to the tops of your hipboots in debt with expensive apolgetic and advertising media expenses. Ask Toyota.

     Either way, the problem multiplies exponentially when responsiveness is not present. Without a sense of urgency built into your leadership position, your business is only as strong as the last time you took swift positive remedial action.

     The classic textbook example was, of course. when Johnson & Johnson handled “The Tylenol Scare” of 1982. They acted poste haste and authoritatively.

     J&J management breeds leadership. It doesn’t matter that you might have a mom and pop grocery store (are there any of those left?) or a 3-person home-based business, there is much to be learned about crisis management from the way J&J dealt with this potential disaster:

• Apologize immediately and completely.
• Act immediately.
• Tell ALL.
• Follow up.
• Stay invested in the solution and be transparent.

     Bottom line: RESPONSIVENESS.

     When you tackle a major problem head-on and immediately, the biggest risk you run is being accused of being over-zealous. What’s that compared to lost lives, lost environment, lost trust, lost credibility? The important distinction to remember here is the difference between reSPONDING and reACTING.

     When you reACT, you run the immediate risk of OVER-reacting, and that puts you out of control. When you reSPOND, you are acting with control, and you are ensuring increased odds of success. Seeking a practical control tool? Take some deep breaths!

Click Here to work with Hal NOW!

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Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

“I meant to tell y’all

 this sooner, but…”

     We all know where the road that’s paved with good intentions leads, but how often do we ignore the consequence of that destination when it comes to communication and leadership decision making?

     And contrary to current popular Presidential acclaim, effective and meaningful communication goes light years beyond being a dramatic orator. Orators are not leaders. They are merely one form of manager who dwells more on talking about intent than on getting things done.

     When what we mean to do is consistently not what ends up getting done, something is wrong. Either the equipment, systems, or personnel are not performing as expected or — more likely than not — we are doing a lousy job of leadership communicating.

     This is not to suggest that maintaining a productive communications balance is necessarily an easy task, but reality is that we only ever communicate too little, too much, or just enough . . . and too soon, too late, or right on time. The goal obviously needs to be to communicate just enough at the right time to ensure that the task at hand gets done the right way and on schedule.

     What’s the best way to determine the extent to which our communications are sufficient or insufficient, whether they are delivered in a timely enough fashion to minimize stress and maximize productivity? Ask. Too many people in leadership positions choose to feel they are somehow emasculated (effeminated?) by having to ask “underlings” for their judgements.

    “How’re we doing here?” is all it takes. Just by asking, and preferably in the middle of a statement, meeting, phone conversation, presentation, paragraph, webinar, seminar, or workshop, our how goes it check-ups give us useful opportunities to adjust our messages and/or pace in midstream, and usher in more productive action. 

     Even better: “What three things can I do to do a better job of communicating?” What makes this second question better? It asks for specific feedback, which is always more useful information to apply.

     Best of all steps for us to take, besides taking our communications pulse frequently, is to simply be thinking more about it every day. What does that take? I’ve know top business leaders who pasted “Communicate the right amount at the right time!” reminder signs over their desks, and smaller ones on their keyboards or edge of their monitors, on their phones, even their wristwatches. 

     When a business leader loses touch with being an effective communicator, she or he also loses touch with being an effective motivator. When that happens, people start looking for jobs elsewhere, and sales plummet.

     Those are pretty dire consequences compared to how simple it is to make a conscious choice to be a better leader by being more tuned-in to how and when we come across to others.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

“LIFE IS GOOD!”

says the shirt.

What says you?

“Bah, humbug!”?