America’s small business

community is 30 million strong.

On one issue —the economy— we

stand shoulder to shoulder

with one voice:

The economy can only be saved by new job creation.

New jobs come —only— from small business.

(Check history!)

It’s time to face the fact that America’s small businesses drive America’s economy. Period.

It’s time to step up to the plate, Mr. Obama, and exercise the kind of domestic leadership you were elected to provide.

Without a strong economy, there is nothing else you can provide. Your social agenda will continue to dissolve. Our nation’s image will continue to deteriorate. Your support will continue to erode. And the kind of legacy you surely pursue will become more elusive each day.

But you can turn the tide.

You need only to choose to stop being driven by fear of losing face and votes, and show the world the leadership you appear to be capable of.

Bottom line, Mr. Obama:

Stop being an under-achiever!

Your “pulling up short” behavior simply doesn’t do justice to the promises you represent. Surely you can do better than that?

Instead of:

• Blockading and berating small businesses at every turn, and catering to big businesses that are over-run with lethargic 9 to 5 attitudes and disreputable union leaders . . . corporate giants entrenched in maintaining the status quo.

• Creating artificial government “jobs” that simply add to the deficit . . . how many people does it take to fill a pothole? (A State issue? And where do the states take their lead?) 

• Making lots of PR sound-bites and photo ops to illustrate your administration’s dedication to business (and setting up token programs through the pathetic SBA and other smoke and mirror entities to try to look good to voters). . . I served the SBA Advisory Council for two, two-year terms; it’s a farce run by corporate giants. 

  . . . how about trying a bold new tact?                                           

What, for example, could happen if you actually threw Federal support behind small business development by providing genuine tax incentives for job creation?

What, for example, could happen by introducing genuine tax incentives for meaningful small business expansion, and for the creation of entrepreneurial and innovative new revenue streams?

Will you please set the stage for entrepreneurial input by taking the high road? In other words:

• Can you start to genuinely demonstrate a more receptive attitude toward small business owners?

• Can you show a little entrepreneurial spirit yourself by taking the reasonable risk of rolling up your sleeves and setting to work with non-politicized teams of America’s great entrepreneurs? (This includes looking past just those who have worked with and on your various campaigns.)

• Can you put political ambition aside long enough to recruit some active “straighten-out-the-economy” participation by small business? (This means doing far more than just dispatching small armies of researchers and interviewers and surveyors into consumer, industrial and professional marketplaces to “report back.”)   

So far, it seems to ALL of the hundreds of small business owners I informally communicate with regularly, that your administration has done everything humanly possible to alienate entrepreneurs and small business owners and operators and managers, instead of tap into their experience and knowledge, and embrace their spirit.

Small business owners and operators and managers and entrepreneurs know how to be productive.

They know how to turn on a dime.

They know how to create and manage marketplace opportunities.

They know how to do whatever it takes with a passionate sense of urgency.

They know how to make things happen.

It’s hard to know the source of numbers that have crossed your desk, but reality is that there are indeed 30 million of us who are tired of being stepped on, over, under, and around. And many of us care more about turning things around than we do about making political points.

We truly want the opportunity to work with government to turn things around, but there must be an ongoing and mutual sense of purpose and respect coming from the White House. There has not been so far. 

Just say you’re willing to try, Mr. Obama, and let’s get started! Yes, it’s that simple.    

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

The Answer IS . . .

ASK QUESTIONS!

Whether you’re looking for better grades, improved cash flow, an investor, a loan, new customers, repeat customers, a new employee (or  job), new revenue streams, the exact right set of words for a branding themeline, or some trace of your ex-mother-in-law who changed her name and left town with the contents of your wall safe . . . your odds of success increase dramatically when you:

ASK QUESTIONS! 

You might think that’s pretty basic advice, but my experience is that it least happens when you most expect it –especially with headstrong entrepreneurs.

It isn’t that business owners strut around with a know-it-all cockiness; it’s that they don’t want to waste time and it can often seem more productive to step out of a meeting, seminar, webinar, conference call, txtmsg exchange, or cocktail party, than to suck it up and stay there and have to ask questions (when time is perceived to be better spent, instead, taking action).

Does that ring a bell or am I just imaging things?

Entrepreneurs (and most men, it seems) have to be on the verge of total mental meltdown before they’ll ever stop to ask anyone for driving directions. It used to be the threat of embarrassment for being so dumb as to have gotten lost. Now. it’s more like cringing at the thought of getting a reply like: “Hey, man, you mean you ain’t got no GPS or MapQuest thing?”

Here’s the bottom line:

If you don’t ask for what you want,

or what you want to know, 

you don’t get it!

(Always? No, sometimes we get things by accident.) 

Oh, and asking questions is completely useless if you forget the answers. Write them down. Stop with all the excuses about how much time it wastes to write things out by hand on paper (assuming you actually still own a pen and can find some paper, and remember how to write ;<)).

When you write things down, you get them out of your head, create more think space, and deal better with the inevitable interruptions that occur within seconds of getting your question answered. Note taking is not only smart insurance that you’ll walk away with an undistorted idea of what you heard, it also communicates that you value and respect the source of the responses you get.

The answers to questions

are at the root of all progress.

If you’ve been focused on secondary research sources (like books, reports, and the Internet) as your primary decision making tools, you may want to get yourself out into the real world and ask real people real questions once in awhile. There’s nothing can compare with asking real customers what they really think, really listening to their answers, and really writing down what they say.

Formal focus groups? Perhaps. But just plain old informal questions (without rebuttals, defensive reasons, excuses, or “yes, but’s”) will serve the purpose just fine. You will walk away feeling gratified, maybe astonished, and definitely enlightened. So???  (That was a question.)

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931.854.0474    Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”  [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Why is it so hard to just

  shut up and do what’s right? 

An awful lot of nonsense gets carried over into the business world from society and the media. But I guess that’s to be expected. After all, business is simply a mirror reflection of society’s needs and wants. And the media makes a living by attracting attention with lies and sensationalism that “play off of” society’s needs and wants.

Lies and sensationalism attract attention and create interest. That, in turn, sells newspapers and magazines and draws TV and radio audiences. Media lies and sensationalism boost Internet website visits.

The higher the numbers get, the bigger the demand created for businesses (especially big businesses with multi-million-dollar advertising and marketing budgets) to purchase message time and space. The more message time and space purchased, the more media is incited to lie and sensationalize. A vicious circle.

Bottom line?

There’s a lot of noise out there!

What I find particularly disconcerting is what appears to me to be a growing pervasiveness of leadership reliance on chatter instead of on listening.

The American public has (hopefully) had a two-year-long lesson in the societal strangulation that occurs when you make a great orator –with less than minor league leadership skills and experience– into a national leader who clearly does not know how to listen.

Not listening is by itself an unforgivable offense for any leader. Openly espousing a socialist (Marxist, some even say) agenda that literally flies in the face of America’s Constitution adds fuel to the leadership fire.

One compounds the other by pulling the rug out from under small business’s ability to reverse direction of our ever-plunging economy. It is small business, and only  small business, that can create new jobs. Small business doesn’t fit a socialist agenda. Connect the dots. 

~~~~~~~~~~~~~~~~~~~~

And so, we are now also seeing a long trail of energetic young entrepreneurs moving into business leadership posts. But they have nothing much to guide them except the seats of their pants and the role model they naively swept into the White House.

The ugly thought alone of a nation of outspoken, brash young business “leaders” preoccupied with presenting instead of listening is frightening to say the least. Pep rally speeches can get people excited, but they don’t get the job done. 

And as disheartening as it is for me to even use this blog as a place to address concerns like this, I can’t help but think that America has brought herself to her knees . . . and that now is the time for every leader of every business entity to 1) get up, 2) stand tall, and 3) listen carefully to what others are saying:

customers, partners, employees, investors, referrers, lenders, suppliers, vendors, service providers, advisors, geographic and industrial and professional communities served.

We cannot just “hear” them.

We must actively “listen” to them.

We might even learn something

about not only doing what

works…but about doing

w h a t ‘ s    r i g h t !   

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Do You Hate

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

A knock unanswered is a nudge

in the direction of more

productive selling, not an

invitation to pound on the door.

Every one in every business or profession is engaged in sales. Some don’t want to be. Some don’t accept that they are. Some push so hard running in place that they wear out their treads and lose traction.

Some give up on the starting line.

For the benefit of those from the “knock ’em dead” school of pushy salesmanship (who are probably out there selling cars instead of reading this anyway), put all “the failing economy” excuses aside, and consider these ugly face-the-facts truisms as you examine reasons for not making sales quota:

Assertiveness is not aggressiveness.

Speaking up for yourself is not the same

as punching someone in the nose

. . . and the flip side:

No one ever bought anything

from a slab of fish fillet.

How happy this news must make all you handshake aficionados who are smart enough to know deliver a handshake that comes down the middle, avoiding both the MMA bone-crusher grip and the floppy wet, soaped-up washcloth slither slide.

Effective, successful sales professionals mimic and resemble in attitude what they present of themselves in that first three customer-size-up seconds of presenting a genuine smile, trustworthy eye contact, and a handshake that speaks of authenticity.

So why do most home and business service providers not get it? Most one-man-band performers see themselves as service provider performers, not sales professionals . . . not sales anything.

They are SEO consultants, or upholsterers, or plumbers or electricians, or painters, or carpenters, or designers, or bookkeepers, or carpet cleaners, or hairdressers, or artists, or window-washers, or specialty retailers, or delivery service people, or car service specialists, or appliance repair specialists, or photographers, or building maintenance people, or writers or editors, or . . . you name it.

They are not, and do not want to be salespeople.

They are not and do not want to be politicians.

They are not and do not want to be agents.

They DO want to be businesspeople and get paid fairly for their services, but most are not willing to be open-minded enough to accept that today’s market for home and business services is filled with less capable, more personable provider options.

And being successful means being able to compete . . . not by being “Mr. or Ms. Personality” but by being more focused on how they come across to others, on how carefully they listen.

It really doesn’t take much to ask questions, listen carefully to the answers without interrupting, take notes, nod, smile, offer reassurance, and hand over a supportive piece of paper or simple folder that outlines the basics:

• credentials

• insurance and bonding contacts

• customer references

• contact information

• payment terms

• satisfaction guarantee

• ah, yes, and a website address (simple outperforms nothing every time!)

There’s no need to stand in place and recite these.

Face-to-face time must be used productively, listening 80%, talking 20%!

When a best-effort presentation or introduction has been made, and there’s no expression of interest, or there’s an expression of interest but the prospect literally “disappears,” stop beating your fist (head?) against the guy’s door.

A dead-in-the-water sales pitch will not revive itself because you don’t want to give up. It will instead eat your time up sideways, and haunt you. Knock on another door.

Accept that what you had to offer just didn’t work for that person at that time and/or that she/he simply overlooked being courteous enough to not lead you on . . . and get on with life!

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone! 

THE JOB INTERVIEW QUESTION THAT ALWAYS WORKS . . .

I’ve seen your resume,

                          

Mr. Dweeb,

                                                

but what I really want

                             

to know is what would

                                     

you do with a million

                                             

dollars cash, right now?”

So what would YOU do with a million dollars cash, right now?

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone! 

Do the WAYS

we do business

determine

the results we get?

ATTITUDES

Do you and your partners, associates, and advisers ALL demonstrate positive upbeat attitudes in practically everything you say and do? When it’s time to swallow hard, eat crow, and bite the bullet (heck of a name for a restaurant!), do you and those around you own up, face the music, take it on the chin, take some deep breaths, and then step forward, onward, and upward? 

Are high-trust responsive attitudes standard fare in all your business dealings? Do you practice and foster “OPEN MINDS OPEN DOORS” attitudes? Are you listening?

CUSTOMER SERVICE

Can you honestly say there are no exceptions ever to: the customer is always right, the customer is always right, the customer is always right? (Even when it’s a customer who has overstepped bounds, or someone you don’t particularly like?) Do you and your people try to make EVERY customer deliriously delighted. Are you invested in cultivating repeat sales with a present moment focus? Are you listening?

EMPLOYEES

Are you taking the time and trouble to get to know your people well enough to make the most of their strengths (or are you constantly trying to shore up their weaknesses)? Have you frequently matched employee need levels against Maslow’s Hierarchy (Google or Bing it if you’ve forgotten it) to most effectively motivate productive performances? Do you practice leadership by teaching by example? Are you listening?

INVESTORS, LENDERS, AND REFERRERS

Is your level of transparency what you would want it to be if you were investing in you, or referring others to your business? Are you keeping these key connections inside your inner loop? Are you tapping them as resources and regularly soliciting their input. Have you recruited them into unpaid Advisory Board positions? Are you listening?

VENDORS AND SUPPLIERS

Do you treat these resource people and companies like partners? Can you extend and generate better terms for exchanging and referring and bartering products and services? Do you keep them competitive with an ongoing bid process, and constantly review their performances while keeping open-minded to other options? Do they know where they stand with you? Are you listening?

POLICIES AND PROCEDURES

Are you running a U.S.Marine Drill Instructors Academy, or a hospice, or something in between? Is the way you run your business in keeping with the industry or profession you’re part of? Is it too much in keeping that it doesn’t stand out? Do your policies and procedures squelch innovative thinking and doing, or enhance it? How lawyer-crazed tight are your policy interpretations? 

EMPLOYMENT AND TRAINING

Are you constantly making room for top talent, and cultivating it. Are you providing enough of the right kinds of training. Are you aware of how importantly regarded expanded opportunities and responsibilities are to most people? Did you know that young people are positively more attracted to being praised than they are to sex, drugs, and alcohol? 

COMMUNITY RELATIONS

Are you and your business being good citizens in the various (professional, industry, geographic, neighborhood)communities that patronize your business and support your existence?

GOD AND COUNTRY

When you put God and country first on your business agenda, all the other pieces will fit together because both God and your country will know about your allegiance, your commitment, and where your heart is. As we sow, so shall we reap. 

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone! 

When what goes on day to day

brings to mind a certain

old song or two . . .

I know, I know, you’re not the first one to tell me I’m crazy. Just because I think of different business people and situations whenever I hear certain old tunes doesn’t mean I’m ready for that big nuthouse in the sky.

But it IS interesting to think about how parallel some favorite lyrics can run to the good and bad fortunes of your business. No, not “The Eve of Destruction.”

Consider, just as an example, the three plays in a row I heard recently on Sirius 33:

James Taylor:

“I’ve seen fire and I’ve seen rain…sunny days that I thought would never end…lonely times that I could not find a friend…” 

Bob Seger:

“Wish I didn’t know now what I didn’t know then…I’m older now, but still running against the wind…”

and Jackson Browne:

“Running on empty.”

All three of those sets of words have applied to my business and many clients’ businesses many times over the years. Some, in fact, hold varying amounts of truth today. (You think Jackson Browne had some premonition about gas prices?)

Then, how about that great old inspirational song from that great old group, AMERICA:

This is for all the lonely people, thinking that life has passed them by . . . don’t give up until you drink from the silver cup and ride that highway in the sky!” 

 

Music, it seems to me –considering it in both a business context and the reality of life– has a funny way of opening up some of the wounds it heals and healing some of the wounds it opens. Does that make sense? You don’t have to be a shrink to see the truth of that. 

This observation is not limited to pop music, by the way. I think the dynamic of stirring up old emotions and creating new ones applies equally to classical music as it does to rap or jazz or any other style of creative musical expression.

Why else do we tap our feet and fingers, hum along, and sometimes just drift off into the mental or emotional space that music suggests?

Certainly, advertising jingle and commercial background music producers plus cinematic music specialists  know the heartstrings-tugging value of an oboe, a violin, or a wailing tenor sax, and how to make it play to trigger emotions.

These people are also acutely aware of the importance of maintaining some denomination of 80 beats per minute to best coincide with the average human heartbeat, and use that tool to help reach the unconscious mind through the ears and absorbed vibrations. 

Is there music in your workspace? Does it help or hinder productivity? Inspire creativity? Innovation? Is it the same music you listen to when you’re not on the job? (HA! Are you ever not on the job? Hey, YOU chose to be an entrepreneur.)

Anyway, dredge up some happy stuff (there actually is a little of it out there!) and sing away. That action alone is a terrific stress reducer, and we can’t have enough of that as we plunge onward into 2011.  

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

TEN  SECONDS !

Front burner food for thought

for every sales and

leadership encounter!

First, recognize that every form of leadership gets its salt and pepper from the world of professional sales, and particularly for spicing up the first ten seconds of every encounter, which is the amount of time used to “size up” a leader or a sales pro.

Second, since everybody seems to love acronyms (especially all those tax-dollar-paycheck-justification head-cases in government and big corporations), here’s another acronym to write on the palm of your hand . . . or on your knee, perhaps, if you wear skirts:

TEN SECONDS

(I hear your brain ticking away as we speak.)

T

TONE— Set the TONE by being on time with your neat, clean appearance (from clean shoes and clothes, to deodorized skin, clean nails and teeth, and neat hair — briefcases and pocketbooks count too!). YOUR VISUAL APPEARANCE consumes second #1 of being “sized up.” The same dynamics apply to email and text messages that appear crisp and friendly, that don’t assume too much with abbreviations and attitude.

E

EVERY — EVERY smile :<) is a free gift you can give to others. Make it genuine (people can tell, even by phone, when it’s not). It consumes second #2. And E is also for EYE CONTACT (neither probing or riveting stares, nor sideways glances). Keep in mind that people can also tell when a phone call connection is distracted. Ask if you’re interrupting. Offer to call back.

N

NUANCE — Your handshake (neither bone-crusher nor fish fillet) takes up second #3 and either confirms and reinforces the first two seconds, OR raises a mental-red-flag cause for doubt about you and the products/services/ideas you represent.

Tick-Tock, Tick-Tock, Tick-T. . .

S

START — START with a friendly clear greeting and question.

E

EACH — Remember that EACH of the first ten seconds that passes will make or break your sale or degree of leadership acceptance.

C

CONVERSATION— Begin with a brief (“elevator speech”) summary that “BILLBOARDS” what you have to sell: Use emotional triggers. Tell a story with a beginning, middle, and an end, and that’s persuasive . . . all in seven words or less, then ask for the sale (since it takes 5-6 attempts to close a sale, you can’t start asking too soon).

O

OPEN — OPEN your ears and listen with care. Ideally, you’ll listen 80% of the time after these first ten seconds, and speak 20%.

N

NOTE — NOTE what’s said (and what’s not said) right from the git-go. Actually write it down. Ask the speaker to slow down so you can jot a couple of reminder notes of what she/he says. Ask for examples. Nothing flatters like an attentive listener and note taker.

D

DECIDE — DECIDE if the prospect is worth your time and energy (especially on a trade or professional show or showroom floor) and politely dismiss yourself from window-shoppers and tire-kickers when you’re busy. When you’re not, get engaged and practice!

S

SELL — Too many salespeople (!) and leaders forget to sell!

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931.854.0474 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

 “I read a blog today,

Oh Boy!”

[With thanks for the unconscious melody, to The Beatles]

Contrary to a blog post I just read, MOTIVATION does NOT come from inside you!

It is DESIRE that lodges itself deep within each human being (and of course most animals).

Motivation is an influence that’s exercised and exerted from the OUTSIDE.

It is what activates or triggers desire.

To say someone is “self-motivated” simply means that person is in touch with her or his desires, and that some external things or events (or other person or people has) have activated, stimulated, or triggered those desires, increased awareness of them, and brought them to the surface.

This little bit of wisdom is as important to marketing strategists, sales professionals, and online content writers and designers seeking to trigger emotional buying motives, as it is to business owners and managers.

• We’ve chatted here often about the practical motivational applications of Maslow’s Theory of Needs Hierarchy.

Decades later, it is still a constant and still the most valuable motivational tool for business and organization leaders.

It requires leaders to pay ongoing attention to what things most make themselves and those around them “tick,” and recognize that needs can change instantly. 

• Herzberg’s research adds yet another dimension of reality that we often assume that we know what other’s needs are, but are frequently wrong . . . and that financial and job enrichment rewards are important, but in motivating for true job satisfaction, gaining some sense of achievement is what really matters most.

Okay, now that we’re past all that textbook stuff, let’s take a closer look at leadership. Motivating and inspiring others to perform optimally is a primary challenge and responsibility.

Whether the prompts to action are directed toward problem solving or innovating (or producing innovative solutions), or selling (which may of course combine all of the above), there is an over-riding need to turn on the reality spotlight!

The point is if you are out there on the front lines of sales and/or management–and aim to be successful–you’re not likely to have the time or patience to mollycoddle (cool word, huh?) a bunch of theoretical approaches about how to do your job.

Theory talks. Reality walks.

Now, here’s the killer: if you don’t do the reality booster-shots hourly or daily, your leadership effectiveness stands to suffer big-time.

Remember those on-the-job moments when a boss expected you to be internally-motivated and told you to do something “by the book” that turned out to be dumb, wasteful, irrelevant, insensitive, or ineffective (maybe all?)? Just a small example.

What about the boss who got you excited about doing something that you always wanted to try or to learn, but thought you’d never get the chance? THAT is external motivation of your internal desire! Also just a small example.   

How can you reach inside those you are responsible for leading, to locate and push those magic buttons that ignite their rocket launchers?

One good answer: 

Igniting people’s individual rocket launchers requires full understanding that the strength of your role performance as a leader is determined by how well you can get to know your SELF and others’ individual selves.

Your ability to make great things happen depends on how effectively you size up other people’s qualifications, energy drives, interests, instincts, capabilities . . . and desires!

The more you can know yourself, the more easily you can know others. When you know what others want and need, you’ll know how, when and where to reward and challenge them most productively.

But keep it on your back burner that a personal crisis or even minor oversight on your part or on the part of any of those you lead, can change the dynamics of the relationship and the tasks at hand overnight or within the hour, even within the minute! And that can change what you need to do to help others make a difference. 

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www.TheWriterWorks.com

302.933.0116  Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!