Archive for the 'Listening' Category

Dec 14 2010

Make Something Happen NOW!

The quickest fix for

                                         

“Nuttin’s Happenin'”

                                   

. . . is to ACT NOW!

                                                               

NOW, while we’re on the cusp of

The Great American Work Slowdown. 

                                                                                                    

Christmas is just a week from Saturday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs? 

                                                                                                 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings! 

                                                    

Put your mouse down for a nap.

                                                                

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

                                                        

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback? 

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you? 

# # #

 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Dec 09 2010

IT TAKES ALL KINDS . . .

Hey!

                        

Did j’hear the one about…? 

                                                                                                                                                                   

 

You know how in between all the business emails, you get all kinds of email junk FWD’d to you every day from well-intentioned friends?  It’s like spam that’s endorsed (vs. unsolicited, which is much easier to delete). 

There are the emails and attachments from ”the guys” who have somehow convinced themselves that you are the perfect compatriot to share piles of what they think are yuck-it-up jokes. You know, the ones that come out of the same distasteful sexist denial closets as: _______ and _____________ and ________ and (fill in your own long list of politicians and star athletes here).

Then there are the “other guys”  (sometimes the same ones) who love to bombard you with x-rated porn talk and photos and videos because they get off on it and can’t imagine anyone not being pleased for the viewings.

                                                                                 

Oh, yeah, and less offensive but equally weird, there are the schmaltzes who send every dripping piece of Hallmark-style drivel that gives you the creepy-crawlys just to scroll through them. And pull-ease, don’t dare to not FWD what you agree with or risk being cursed for life.

Well —-it takes all kinds, my Mother used to say (an Irish philosopher, of course!)

Now I’m hardly a prude, and I enjoy a good email joke as much as anybody.  I especially love getting emails filled with spectacular photos of spectacular places (The Noth Pole, outer space, the African “Trench,” Armenia, the inside of a rattlesnake’s fang or a hummingbird’s hummer) . . . stuff I know I’ll probably never see otherwise . . . I guess I’m kind of a National Geographic junkie when it comes to those “Aha!” attachments.

But, you know what? 

The FWD’d emails I like best

are those that make me think.

                                                                          

The best of these that I’ve seen recently (anonymous origins of course) has provoked me to wrap tonight’s post around it because I think it’s something worth sharing, especially on the advent of our joyous and peace-filled Christmas and New Year’s holiday season. Here (with a two-sentence disclaimer) are four great thoughts for the holidays:

Disclaimer: Personally, I try to never use the word “can’t” or “cannot” because I truly believe that everything and anything CAN be done, but this “cannot” list (which follows) stopped me in my tracks.  It made me think.

                                                    

Tell me what YOU think . . . 

(Comment below or call or “Tweet” me or shoot an email with “4 Things” in the subject line)

FOUR THINGS

YOU CANNOT RECOVER . . .     

1.  The stone, after it’s thrown.

2.  The word, after it’s said.

3.  The occasion, after the loss.

4.  The time, after it’s gone. 

                                                                                   

Put your own spin on this, think about what it means to YOU.  Make the conclusion you come to about it work FOR you, not by regretting, but by being kinder than necessary, kinder than you usually are, kinder perhaps than you want to be.  Go ahead, try it for the holidays! What have you got to lose?  A little kindness?  Hmmmmm.

# # #

 

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

Dec 08 2010

Are You Selling What You Think You’re Selling?

If you didn’t know you,

                               

would you buy

                             

what you have to sell,

                                    

from you? Are you sure?

                               

MacDonald’s sells consistency, not hamburgers. Golden Arches customers know they can get the exact same fare prepared the exact same way at any of their “I’m Lovin’ It!” locations in the world. It’s like a security blanket for your stomach (assuming your stomach can stomach what’s served up!)

Revlon’s founding family president Charlie Revson was often quoted as saying “We don’t sell cosmetics; we sell the promise of sex to single teenage girls!” Airlines don’t sell seat rentals; they sell destinations. Churches sell redemption and hope. Disney World sells brain escape. IT businesses sell “solutions,” but often just add more problems.

Self-appointed SEO and Social Media “experts”? They don’t seem to know what they’re selling. But –by now– YOU must have a pretty clear idea of what works for you, or maybe not . . . 

How about YOUR business?

  • Are you putting out “mixed messages”?

  • Do those people you seek to attract as customers get it?

  • Are you presuming or have you actually asked them?

  • Do your customers buy what you have to sell, or what you claim to be selling?

  • Are you selling real products and services or images of what the benefits are that one gets from buying your products and services?

  • Have you made your marketing effort an exclusively online production?

 

If you are selling benefits (and you SHOULD be, by the way), does that represent some sense of ethical compromise to you? If you’re not doing that (and instead emphasizing and selling features, for example), has it occurred to you that your competitors surely are or will be selling benefits?

Do you think you would have lasted long in the passenger airline industry selling short-term rentals of seat manufacturing components while competitors sell happy couples skipping through the Caribbean surf or exploring Mediterranean fishing villages, or visiting Hawaiian mountain waterfalls, or diving off Mexican cliffs, or singing and dancing in Austria’s Oktoberfest?

When did you last sit still long enough to really take apart your sales message and examine the pieces?

 

Do the words work? Do they sell? Is there one word too many or too few? What you think you’re saying and what in fact communicates may be two separate things. How does your sales message look? How does it feel? What’s the intent? What did you discover by answering these questions?

How can you tweak or adjust or revamp or update what you have to make it better? To make it sing? To make it reach out and grab? If any of this leaves you puzzled and you are earnest about improving the process of selling what you’re selling, call me. No telephone fees. No strings attached. I’ll give you ideas. If you want more than ideas and I can’t help you, I can point you in the right direction.     

# # #

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

3 responses so far

Dec 07 2010

LOSING YOUR MIND?

A Wandering Mind

                         

Gathers Much Loss

 

Every minute of every hour of every day, conscious and unconscious negative influences are fighting for your attention.

 

You own, run, manage, just bought, started, are planning to buy or start, or inherited a business. The last thing on your mind is your mind. You cast away all those inspirational quotes on Twitter and in church, and those gems of wisdom from your six-year-old.

You have no time for the You become what you think aboutwritings and teachings of Napoleon Hill, Brian Tracy, Wayne Dyer, Zig Ziglar, Deepak Chopra, or the hundreds of other thought leaders. Yeah, you’ve heard the “As you sow, so shall you reap” line from the Bible. In fact, you have your own been-there-done-that style version: “What goes around comes around.”

But without being consistently grounded in this thinking, you run the risk each day of your thought-stream leading you down an unhealthy path. In fact, you can be obsessed with negative thoughts that create business loss and not even be aware of it.

Taking inventory might be a good suggestion. How can you find out if your mind has slipped over the top without you knowing about it? Try this illuminating exercise:

Ask some friends, associates and family members whose opinions you value to tell you what animal, what musical instrument and what song they most closely identify you with, and why.

They’ll probably laugh. Simply say you are doing a study and explain no further.

  • Be clear that you’re looking for their straight-out opinions.

  • Do not interrupt except to ask for clarification.

  • Do not refute, rebuttal or defend. Just listen, and take notes.

  • If you’re not sure you understand, ask for examples.

  • Whatever you get back, take it on the chin.

 

When you have the input of five or six people, decide if there’s any pattern or overlap. For example, do four of them think you most remind them of a snake (or wild boar?), and a kazoo, and a song like “Angry Eyes”? Well. Organize the input you get to see if it makes any sense. Prioritize. Evaluate. Decide how to get more positive stuff and less negative stuff.

Feeding on daily TV show lineups can produce a steady stream of negative-related people and situations which can take a toll on  behavior and prompt offerings of defensive reasons and excuses for every action. Dr. Andrew Weil has been known to prescribe “No News” for a week to some distressed patients.

If all your mind does is think about cancer, or your weight, or your age, or your bank account or bills, you are going to (like rolling a snowball) generate more of that kind of thinking.

When some one’s thoughts are preoccupied with having an affair, it will be hard to pay attention to their spouse. A new baby or puppy in the house can drain your ability to stay focused.

 

Behaviors. Behavior is a choice. A negative mindset is something we bring on ourselves. Directly or indirectly (and often obscurely), we make lousy behavior choices. Regardless of the who, how, why, when, and where, if you’re feeling misery, failure, or frustration, accept that you are choosing it.

Take some deep breaths and choose instead to change the channel in your brain. Self-control leads to leadership control. The world’s greatest leaders are masters of self-control. Self-control means exercising compassion as well as passion, and being focused on the journey –not the destination– as the source of achievement.

When your mind is healthy and you’re concentrating on something, it –like a spotlight illuminating the outer edges– will be fully aware of what’s going on around you as well as what you’re targeting in front of you. You can do it. Choose it. Practice it. Keep choosing it! (Yes, you can call me for a little coaching!)

If you work at it sincerely and haven’t experienced remarkable change in three weeks, I’ll be astounded. Yes, after thousands of success stories with zero failures, I will be astounded!

~~~~~~~~

931.854.0474   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

Nov 20 2010

A Customer Service Lesson

Retail settings make it easy to

                                   

cherry-pick examples . . . but

                                

the dynamics are the same in

                                 

every business and profession.

 

This really happened less than 24 hours ago

in a well-known U.S. resort town:

Checker at major-name crafts store cash register rings up $9.99 for a roll of artist’s tape (similar to masking tape, but pulls apart easier and leaves no surface marks (even on paper or cardboard) when it’s removed.

Customer: “Excuse me, but that price should be $6.99. It says $6.99 on the shelf.”

Checker: “Sorry, it’s $9.99!” (She takes the twenty-dollar bill on the counter, puts it in the register, slaps down a ten-dollar bill and a penny, throws the tape in a bag and quickly moves to start ringing up the next customer.)

Customer (to the checker): “Listen, I just told you that the price sign says that this tape is $6.99, not $9.99 and I want my $3 back. On top of everything else, even $6.99 is a rip-off, and if I didn’t need it now, I’d never pay that price, let alone $9.99. If it’s $9.99, why does it say $6.99 on the shelf?” (The checker nods and turns back to wait on the next customer)

Customer (now becoming annoyed and louder): “Excuse me, but I just told you that I want my $3 back, and all you can do is nod at me? Please call the store manager.”

Checker: “You’ll have to wait, Sir; I’ve started the next customer here!”

Customer:Listen to me: Call the store manager NOW!”

Checker (on loudspeaker system): “Manager to register six!” (three minutes later, the manager shows up)

Manager (to checker): “What’s up?”

Checker (pointing with her thumb):He says this tape is $6.99, but it’s $9.99 on the scanner!”

Customer (interrupting their exchange): “You’re the manager?” (Manager nods) “I picked this tape off the shelf and the shelf had a sign on it that the price is $6.99. Now your checker who, besides being rude, took my money and charged me $9.99. If this tape is $9.99, then your sign is wrong and I don’t want it for $9.99. Either I pay what the sign says or I want my money back.”

Manager: “Gimme the tape; I’ll go check it out!” (Then to checker: “I’ll be right back, but don’t ring anybody else up ’til we get this straight!” The line of now disgruntled customers grows and no one is around to handle the other registers. The checker hums, stares out the front window, and drums her fingers on the register. The manager walks to the shelf in question, which is all the way to the back of the store, and returns four minutes later to a huffing-puffing crowd of customers waiting not so patiently in line.)

Manager (speaking only to the checker): “He’s wrong! The price is $9.99 the way you had it!”

Customer: “Excuse me! First of all, would you please speak with meand not the checker? I am starting to get very annoyed here. The sign back there said $6.99 not $9.99 and I either want this tape for $6.99 or my money back. If I can’t get either, you can be sure of having a major problem for false advertising.”

Manager: “Sir, the tape you purchased is $9.99. It, and a few others, must have been put on the $6.99 shelf by mistake. There are $6.99 tapes back there.”

Customer: Great! I’ll go get one of those. I suggest you not hold up this line any longer.”

Manager: “Sir, that’s our decision, and we’ll wait for you to get back here.

Checker (after customer returns with a $6.99 tape): “We have to start this all over again, so give me back the $10.01 and I’ll give you back your $20 and then I’ll have to get the manager back here to approve the initial over-ring before…”

Customer (turning to walk out): “Screw it!”

Funny? Maybe if you’re reading it. Not funny if you’re the customer, or someone who’s waiting in line. Not only should the checker be fired on the spot, or at least put on probation, the manager needs a “straighten up and fly right!” warning (and both obviously need training). Every customer is always right all of the time, no exceptions, ever!

You own a business, and don’t agree? Bite the bullet and move on, or sell the business. By ALWAYS following the customer is right guideline ALL of the time, you will lose something sometimes, but the reputation you gain will more than compensate for the losses. People do business with businesses that consistently demonstrate respect and authenticity, that do what they say they will do.  

Surely, you know what SHOULD have happened in the incident described. Of course the checker and the manager were both at fault, but what could they have done differently? What would you have had them do? How would you have fixed the problem? How would you prevent it from happening again? Is YOUR business the next example?

Every dissatisfied customer tells ten other people about his or her bad experience, and each of those ten tell ten others. Can you afford 100 negative impressions? (And of course each of those hundred tell…)

~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

5 responses so far

Nov 15 2010

WINNING AGREEMENT

PULLING TEETH!

                                       

BANGING HEADS!

                                         

LOCKING HORNS!

 

Find yourself doing much of that lately?

Maybe it’s the economy?

When times are tight, people get tight.

When people get tight, they can get worried.

When people worry, they can become defensive, aggressive, manipulative, territorial, and often, job-threatened.

                                                                     

Reaching agreement becomes increasingly challenging, and sometimes it feels close to impossible. It can be especially problematic when working with volunteer groups. http://bit.ly/bLAB9s

When your business or key issues come to a grinding halt, you can:

  1. Draw Straws
  2. Flip a Coin
  3. Go Bonkers
  4. Call in the Police
  5. Work it Out (Recommended)

                                                                      

Working it out, for two people –as those who are married, engaged, courting, living together, or partnered know all too well– means that someone must give up something.

Working it out for three or more might also mean giving stuff up, but more likely –if it’s to be any kind of meaningful reconciliation of divergent thinking– some type of collaborative compromising of interests is generally desirable.

Reaching consensus involves a synergistic process. It means that everyone within the group (team, task force, department, division, company) must agree at least somewhat with the resolve or conclusion or direction reached. Note “somewhat.”

Consensus-seeking can be a very effective leadership/teamwork method of problem solving because it inherently prevents any one person from “winning” a “competition.” Everyone involved must be able to agree that she or he can live with the way things are worked out.

http://bit.ly/c1DUbg

As a device for settling disputes, consensus-seeking flies in the face of traditional American brainwashing to win at all costs. It is (sorry, football fans) not the case that there always needs to be a winner and loser, and that there is no such thing as second place.

For those deep, dark, impulsive, no-constraints,

take-off-the-gloves moments,

go for a referee or umpire.

(You can also always call your Mother-in-law!<) 

                                                                         

For issues that will impact working (or living) together, consensus-seeking leaves all involved parties with some worthy scraps to cling to, allows everyone to save face, and usually prompts a process or procedure or product or production (ah, communicative benefits of alliteration!) to occur that is both measurable and accountable. Because it’s a group-effort pursuit! 

As leader/facilitator, Pfeiffer and Jones suggest in the University Associates Structured Experiences for Human Relations Training, you need to establish consensus-seeking “rules” to help ensure productive results by employing the following guidelines: 

  • No averaging,
  • No “majority rule” voting.
  • No “horse-trading.” 

                            http://bit.ly/bmoP3Z                                       

You need to influence group members to avoid arguing in order to “win” as an individual. Seek instead the best collective judgment of the group as a whole. Conflict on ideas, solutions, predictions, etc. should be viewed as helping rather than hindering the process.

Problems are best solved when individual group members accept responsibility for both hearing and being heard. Tension-reducing behaviors can be useful as long as meaningful conflict is not “smoothed over” prematurely.

The best results flow from a fusion of information, logic, and emotion (feelings). Need a little coaching help? Call me.

~~~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

and God Bless all of our U.S. Troops and Veterans.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Nov 11 2010

Customer Service Lessons From Our Military!

Adapted from an original archived blog post on this site…

WHY DO YOU THINK U.S. MILITARY

PERSONNEL ARE SO MUCH BETTER

AT RELATIONSHIP-BUILDING THAN

CORPORATE EMPLOYEES?

                                                                                                                                                                                                                  

What?  You think this isn’t true?  I’ve got news for you.  The comparison is not even close. 

Pick up your phone and call any U.S. Military installation with a request for information about any aspect of life on the base you’re interested in—from when’s the next parade, to how do you reach the person in charge of the USO lounge or the family service center, to whether it’s possible to arrange a tour for your child’s school class—and see what you get! 

Besides the standard “Yes, Sir!” and “No, M’am!” courtesies, you will (I’m willing to bet) be treated to honest, direct, friendly responses.  And sincerity.  I actually hear sincerity coming across on the phone. 

Oh, and odds are pretty good you’ll also speak with a real live human being and, on top of that, a real live human being who’s not sounding like you’ve just demolished her or his hopes for having a nice day with your interruptive call. 

You might even get someone on the line who sounds interested in what you have to say! 

Positively, you won’t be hearing sloshing ice cubes, straw-sucking and cracking gum on the other end. 

                                                                          

I’ve had this positive military telephone courtesy experience a number of times in recent years, but never gave it much thought until getting dissed or badgered or completely misunderstood in a few calls to big companies in attempts to identify the best and most economical services to buy. 

Then, I had the good fortune of making half a dozen ”blind” or “cold” calls to Dover Air Force Base to try tracking down a couple of sales prospects for a client of mine, and “like sunshine on a rainy day,” one after another, the nicest, friendliest, most helpful people I have called in months.  (And not so incidentally, they all spoke fluent English!) 

Each listened carefully without interrupting.  Each asked questions to help qualify my interests.  Each suggested names and numbers and situations I might want to consider and no one rushed me. 

One even gave me a very candid and objective assessment of what she though my odds would be with each of the four other officers she referred.

All I kept thinking was why can’t tech companies, as a prime example, take a page here?  Why does it have to be so difficult to be treated appreciatively and respectfully by a company I’m looking to spend my hard-earned money with? 

Why aren’t corporate telephone people standing on their heads to exude overkill courtesy to prospective and actual buyers?

Anyway, besides the fact that our blessed troops take pride in what they do, and are proud of the nation, and we the people they represent, it seems to me that the sense of discipline (and resultant self-discipline) our military personnel buy into is the single training difference (from businesses) that most impacts external public relations. What do YOU think? 

     Before I forget saying what should be said,

to every past and present member of the

Armed Services, not just today on

Veteran’s Day, but every day by all of us:

                                        

Thank you ladies and gentlemen

                                                 

for your service to our country! 

                                                                                                                

     So, do companies need to give demerits and KP duty?  Hmmmmm might be a damn good idea, actually!

~~~~~~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

and God Bless all of our U.S. Troops and Veterans.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

One response so far

Oct 23 2010

GETTING PAID

“Oh, it’s Saturday night

                                               

  and I ain’t got nobody. 

                                   

I got some money cause

                                 

I just got paid…” 

 

You know that song? Are you singing it right now? Then you know what? Too bad you “ain’t got nobody,” but you’re a lucky boss because it’s not everyone these days who can say they’re getting paid.

If you’re not getting what’s owed you and you own or manage a business, there are other options besides law suits, bankruptcy, or hiring a couple of thugs from you-know-which-State.

This screwed-up economy being what it is, if you haven’t stepped back to re-visit your Accounts Receiveable policies and practices recently, maybe this coming week is a good time to jam an up-dated A/R assessment into your schedule.

You might start with an up-to-the-minute cash flow analysis so you have a sense of the shifting sands.

Next, take a good hard look at what your customer payment and credit arrangements are. Have you adjusted terms to both encourage sales and account for customer needs to avoid major lump-sum payments? Have you done this is a way that also allows you some breathing room? Take some deep breaths

HOW you explore this issue is influenced by the type of business you’re in.

Retail and wholesale operations do not have the same dynamics as manufacturing or B to B. (i.e., what works for a car dealership won’t work for a mattress manufacturer or an IT consultant.) 

Every business, though, has key customers.

And special allowances must be made for theses entities whether you’re drilling their teeth, constructing their townhomes, providing their office supplies or maintaining their insurance coverage.

                                                                

Will your key customers fold or migrate to lower-priced competitors if you don’t extend them better terms? This need not mean lowering your prices, but it might mean extending payment time terms, or offering special incentives for timely payments. Can you go to a “baker’s dozen” with product sell offers, or with service hours? Take a lesson from construction guys.

Can you put more of a burden for collections on third party negotiators — your bank, finance company, credit and collection firms?  It may be less expensive to bite the bullet and pay for outsourcing help than to drag your staff people, who are inexperienced with the finesse needed to succeed at this task, away from the work they do best.

                                                                 

Careful if you opt in this direction . . . 

                                                                

Insist that contracted people who actually connect by phone or letter or email treat your customers respectfully and courteously. Be sure you are in control of all interface scripts and personnel. Plant a “secret-shopper” or two on the list to gain a firsthand accounting of how your hired guns perform, and make sure they are honoring your sensitivities. They are contacting YOUR customers, not theirs. 

In their zealousness to earn their percentages, many collection organizations “rough-house” targeted debtors or unleash a barrage of annoying calls from (too often) non-English-speaking callers to the point of prompting backlash, instead of gaining cooperation. 

Okay, okay, I know. It IS Saturday night, after all. So go enjoy. But make a mental note for Monday to check out if the policies and practices you’ve been following are working for you or against you. The same can be said, by the way, for evaluating candidates, so:

HELP SAVE THE ECONOMY November 6th, 2012.

Vote to move small business forward… Support 

those who endorse free market competition and 

 job creation tax incentives for entrepreneurs! 

____________________________________ 

302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Oct 17 2010

BEWARE OF MARKETING “EXPERTS”!

The more “expert” that

                         

marketing people 

 

claim to be, the less

                                                                                           

they seem to know!

                                                                                                                                                                                                                                                                                                        

It’s like the woman telling her doctor that she couldn’t get pregnant because her husband is a marketing guy. “Oh, and why does that make a difference?” asked the doctor. “Well,” she said, “all he ever wants to do is sit on the edge of the bed and tell me how great it’s going to be!”

— ——————————–

Most marketing people have a talent for making enticing claims, but many have no clue about producing results.

Add to this dilemma, that 37 zillion web designers, SEO engineers, and social media gurus elect to anoint themselves as “marketing experts” or “marketing specialists” so they can laugh themselves silly all the way to the bank after handing over some incredulous invoice that looks like the product of a high-priced law firm . . . hourly fees, plus commissions, expenses, and hidden surprise extras. 

I was reminded today (by Southern CA-based author and Internet marketing pro Dan Joubert) on Twitter, of a Fred Allen quote that “An advertising agency is 85% confusion and 15% commission.” Having spent my first dozen years of business in what were then the world’s three most famous ad agencies, I can attest to this “85%/15%” quote being 100% true! 

In my estimation, the only truly worthwhile “marketing experts” out there are those who have started, owned, and managed their own business for at least ten years, and who have a lifelong track-record of being outstanding sales professionals.

Short of those qualifications, you’re kidding yourself if you think some cyberspaceface “marketing expert” group can do your business justice.     

                                                                                          

And that includes (especially) top MBA school graduates taught by MBA school graduates who probably know less than your youngest niece or nephew. Case history studies contain not even a whiff of reality. I could give you hours of documentation on this subject, but suffice it to say that the vast majority (if not all) of the world’s greatest entrepreneurs never got to, or through, college.

Where is all this cynicism headed? To your dreams of having an exceptional marketing program that triggers exceptional sales. To a marketing effort that keeps your investment of dollars reasonable, and your investment of time minimal. 

Here’s how to get where you want your marketing to go:

  1. Decide early on to not fall prey to dog and pony show, song and dance, smoke and mirror acts foisted on you by endless parades of “expert” solicitors;
  2. Set yourself specific, realistic, flexible, and due-dated criteria –in writing (and the importance of “in writing” cannot be underscored enough)– BEFORE you begin to search out the person or persons to help you pull your act together;
  3. Spell out your expectations loud and clear, but listen carefully to the responses and input you get from your narrow-down-the-candidates process;
  4. Require weekly “How Goes It” progress reviews and be accessible in between.                                                                                                                                                                                                 

Marketing is both an art and a science. Those who are best at it are also psychology-savvy. They are skilled writers and visualizers who know how to attract and interest your target market, how to stimulate emotional buying motives to prompt action, and reward consumer desires with an emphasis on benefits. 

If you’re really smart, you’ll do like carpenters and heart surgeons: measure twice and cut once, instead of working your way through a large chunk of those 37 zillion “experts” for little if any return on your investment.     

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

Sep 19 2010

BUSINESS DIPLOMACY

Loose Lips DO Sink Ships . . .

When to keep your

                                          

mouth shut, and how.

 

You’re a self-confident entrepreneur, maybe even cocky. The likelihood is that you have a high sense of self-esteem and a big fat ego that sometimes gets in the way of your success —  an ego that you find yourself tripping over every once in awhile.

Your $50-necktie-and-$100-white-shirt corporate brother-in-law thinks you’re a smart-ass know-it-all. The guy you’ve been busting a gut trying to get business from can’t get past the fact that you’ve been everywhere, done everything, and have the same amount (or more) experience that he has. People who work for you start to yawn when you begin ticking off your accomplishments.

                                                                              

“A time for everything under heaven”

is true for sure.

But believing it and acting it

may be two separate issues.

                                                                                          

How hard is it to keep your mouth shut when a customer, prospect, employee, or supplier starts offering an opinion on something you see differently, based on your firsthand knowledge?

Do you shut down your listening skills because you’re in a hurry to impress the other person that you already know the details, the scoop, the inside story, the whatever?

If any of this sounds even vaguely familiar, you may be setting yourself up for failure. Consider that no one likes to be upstaged. No one likes not being heard or paid attention to.

Try asking questions instead of offering opinions. Remember that true entrepreneurs who start and run successful ventures seek always to find others smarter than they are to run and manage their operations 

                                                                     

Surely you’ve heard some grandparent

warn a child to “hold your tongue!”

                                                             

It’s actually very good and often productive advice. Try putting the tip of your tongue against the roof of your mouth (it’s very hard to speak coherently that way) when someone else starts in on a subject about which you consider yourself well-informed.

It will force you to pay attention and wait. It will force you to take the time to present your ideas in a less offensive, more productive manner.       

If someone else is trying to impress you, it almost always means that that person is already impressed with you.

If the exchangeis a potentially good one for either and/or both of you, tolerance may get you more respect than rebuttals or one-upmanship. Respect generates trust and cooperation and sales. Information presented in a way that others might interpret as bragging does not.

                                                                         

Leadership is about balance.

                                                                             

Balanced communications is the magic combination that opens the lock. Listening, active listening — eye contact, nodding, expressing agreement and understanding, asking for examples and diagrams, questioning instead of telling and offering opinions, paraphrasing, taking notes, showing genuine interest and concern — are leadership behaviors that create balance. 

Anytime you’re tempted to pounce on a discussion topic with with a tsunami of personal experience, supportive data, resource recommendations, evidence you consider conclusive to support your position . . . STOP! Ask yourself if you are more interested in impressing someone with how much you know or are capable of, than you are with growing or boosting your business.

                                                                                                    

When you can respond instead of react,

you can never over-react!

  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

28 responses so far

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