Your Moment of Truth

is NOW!   

     Who’s reading this stuff on a Saturday night? YOU are. Why? Well, I can’t answer that one, but I can report that you’re not alone. Saturday nights are — believe it or not — one of the highest quality visitor nights here at BusinessWorks.

     I have to think it’s because entrepreneurs never sleep and are always looking for that innovative edge they can grab hold of . . . so, okay, here are some innovative edges:

     If you’re the geeky-type, intent on being the next great Internet-market guru, OR if you’re a down and out sales-type struggling to make ends meet, OR you’re a business owner-type who feels like you might have been losing touch with reality lately (like who hasn’t?), please allow me to offer the following advice: (Consider it my investment in wanting to see you succeed because you came here on a Saturday night.) 

1) GET OUT! Put down and turn off all the hi-tech trappings for just an hour a day and use that time to take the risk of meeting and one-on-one socializing with real living people. Go out for breakfast tomorrow morning and actually talk with the waitress or waiter and the people at the next table instead of texting your Facebook friends or Twitter followers.  

2) INSTEAD OF BRUSHING OFF THIS IDEA, and deciding it’s a waste of your time (and I guarantee you it’s not!), listen to what those around you have to say and how they say it. Withhold your judgements. Just listen and absorb. Clarify. Ask for examples. Take notes (with a real pen and paper pocket-pad!). Then go sit somewhere quiet and write down what you learned about your SELF in that process.

Go to a busy street corner and ask three people for directions. Listen to what they say and how they say it. Ask them if they would repeat the directions slowly enough for you to write them down because you’re not good at remembering things like that. Then go sit somewhere quiet and write down what you learned about your SELF in that process.

3) GET OUT OF YOUR OWN WAY! The best vehicle I’ve ever found (and I am now nearly 300 years-old!) is this one:   http://bit.ly/Bb1Tw  Do it! I promise you will NEVER regret this piece of advice. It may be the single most important thing you ever learn in your life, or are ever able to teach anyone else.

4) REMEMBER THAT THE MORE YOU CAN LEARN ABOUT YOUR SELF, the better you will be at dealing effectively with others, and you can never be a success in life (regardless of how you define “success”) until and unless you can deal effectively with others.

     These 4 suggestions go F A R beyond using cell phones and social networks, and F A R beyond wallowing in self-pity about how bad finances are, and F A R beyond being swallowed up by nonproductive, fantasy (non-here-and-now) thinking.

      It’s all about getting back to basic, real, in-person, human contact . . . no matter how much that threatens you. Because the moment of truth for your business and your SELF . . . is NOW!. 

~~~~~~~~~ Visit Hal’s Recent Guest Blog Posts ~~~~~~~~~

“Every Sales Pro A Small Business Owner” @ www.iSalesman.com ; “The SALES Snow Job” @ http://bit.ly/bYHmXx ; “Got A Sick Website?” @ http://bit.ly/6iYe6g ; “Leadership Puzzles” @ http://tinyurl.com/yfsczbk ; “What’s Your T-Shirt Say?” @ http://bit.ly/7K0s4a   

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

If every decision you face 

is a coin toss, you’d make a 

good referee. But business 

and life decisions demand

 L  E  A  D  E  R  S  H  I  P. 

     Referees toss coins and make judgement calls about physical actions and movements within physical boundaries. Small business owners and managers must make informed decisions about psychological, mental and emotional  behaviors as well as physical ones, and business has no boundaries.

     Business owners and managers focus on accumulating coins, not tossing them. Referees need 20/20 vision. Business owners and managers require leadership vision. Referees put together all the pieces of a complex, moving jigsaw puzzle. Business leaders never have all the pieces.

     According to the likes of great minds as diverse as Albert Einstein and Henry David Thoreau, all we ever have is limited knowledge. Certainly that’s no truer anywhere than it is in business, especially because daily business decisions revolve around how others think, and we can never know all of what others think.

     Customers, associates, employees, suppliers, competitors, prospects, referrers, professional advisers are all focused groups of individuals with common interests but uncommon (i.e., unique) minds and brainpower. This depth of differences (and the selective perception filters of each) call for decisions that are customized and personalized as much of the time as possible if they are intended to have impact.

     Other than mathematicians, accountants, and engineers, not many careers thrive on rational, logical, objective, unemotional decision making. And EVERY purchase decision–no matter how rational, logical, objective and unemotional (even rocket-ship parts!)–is in fact emotionally-triggered.

     What all this means is that business decision making needs to go FAR beyond refereeing into the land of leadership that recognizes the individuality of emotional platforms and experiences, and that addresses those with respect, grace, and finesse. Decisions are the lifeblood of leadership.

     Making decisions that motivate others to strive wholeheartedly to achieve is what great leaders of the universe have done through the ages. The dynamics apply equally to Washington, Lincoln, Churchill, Eisenhower, and Reagan as they do to Gates, Jobs, and the owners of the successful “Mom and Pop” deli down the street from your home or office.

     It’s probable that there are hundreds if not thousands of factors to be weighed in every small business decision, from investor and government influences to inventories and service supply lines, to the demands of unions, communities and the weather.

     We can only decide based on what’s available to weigh, our related base of experience, the input we get, and our gut instincts. True leaders decide, then move on. Make-believe leaders (usually those of political and big business persuasion) analyze to death then drag out decisions past the point of relevancy.   

     If you own or manage a business, you are paid to make decisions. Coin tossing is simply another form of knee-jerking and winging it. “None of the above” produces decisions that cultivate consistent high impact, long-term results. But leadership does.

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Arrogance

and obstinancy

are not solutions to 

sales, job creation,

 or healthcare!

     If you’re searching for role-models to run up some business success, don’t waste your time copying what government and union “leaders” practice. Arrogance and obstinancy don’t work. Running roughshod over the public and small business doesn’t cut it.

     Consistently practicing integrity and authenticity (not just talking about it) is what wins sales. Treating every person you encounter with respect, every day, is what wins support.

     Giving genuine help (meaningful tax incentives) to small businesses to create jobs will produce the jobs needed to turn the economy around. This canNOT be accomplished by government plans to use the $30 billion TARP funds that are intended to offset the national deficit. All that that will accomplish will be to dig the economy even deeper into debt by having the 100% inept SBA provide loans for small businesses to pay off other loans. Seems to me that’s the definition of a vicious circle!  

     Union management is cashing in its presidential election chips and driving federal government puppets (with state governments sadly falling into step) into making decisions and spending money that no one has. These are the dynamics that are driving the American economy into the ground. 

     How far do you think you would get if you were legally insolvent and went on a family spending spree — cars, cruises, expensive restaurants and entertainment, new appliances, a vacation home…? What makes that irresponsible behavior acceptable as a government or union path?

     Has anyone asked small business people what they think the best economy solutions are? (No, not the Small Business Administration, which is comprised of corporate and government administrators who have little if any hard-nosed small business know-how or experience.)

     Yet, in the entire history of the United States, hasn’t it ALWAYS been job creation by small businesses that have bailed out sour economies? 

     It’s all about misplaced and misguided priorities. There is NO way to fix healthcare without first fixing the economy. And there is NO way to fix the economy without small business birthing new jobs. 

     The government, and union management,must learn that the solutions they seek will not come about by banging the door harder. A battering ram doesn’t produce progress or better answers. It really is time to listen to those who know best about how to jumpstart small business to create jobs — small business owners and entrepreneurs.

     Surely they will produce more meaningful answers than other politicians or big business union management.

Integrity and authenticity start with genuine respect, listening, and attentiveness. Can we please see some evidence of those behaviors offered to the small business community?

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

Life lessons from

an 8 year-old!

     Yeah, I know, I know. Everyone has brilliant kids and grandkids. Just ask; you’ll get an earful, and that’ll probably be accompanied by an accordion photo show from the wallet or purse. The thing is we all talk about how bright kids are, but do we really listen hard to what they say and think hard about what’s behind the words they put out?

     Do you think they’re trying to tell us something?

     Check out the following messages which were bundled together and hand-lettered onto a little wall plaque gift from my 8 year-old granddaughter (who I was astonished to learn, has her own blog!):

Life is a question. No person on earth is your enemy but you. You can’t deside what you were born with but you can deside how you end up.

Being happy is beyond a feeling. Its a way of life. Questions are endless but only one awnser is you.

You can dream without imaganation but you can’t dream without a beleif.

You are who you are and know one can stop you.”

— Gwyn, Age 8 

     Where’s the business message? When times are tough and everyone seems to be struggling to make sales and dig out from under, temptation is great to work harder longer hours and let some family time slip away.

     I cast my vote against that idea. I’ve never known a business growth or sales situation to suffer from working harder, but I’ve seen many lives destroyed by breadwinners working longer hours.

     Of course there are bills to be paid, but there are also children to be raised and family roots to be planted, and nurtured. There’s an age-old excuse that surfaces frequently for the convenience of those who’ve chosen to set themselves up to get sucked into working longer hours.

     They say: “It’s the quality of the time we spend together as a family that counts.” Hard to argue with that, right? It makes sense, right? The trouble is that emotions don’t make sense, and families are all about emotions. Don’t let the sudden lack of financial independence thrust you into a family-distancing role of martyr. The stress alone isn’t worth the commensurate loss of life it cultivates.

     There are always other options.

     One major option is to stop thinking you have to carry the full load on your shoulders. Hold a family meeting. Keep it lighthearted, but discuss financial circumstances openly and honestly. Ask for ideas and input and don’t rush to judgement on thoughts shared that may at first seem empty or naive … like Granddaughter Gwyn’s philosophizing above.

     All well-intended thoughts have a meaningful core or point of origin. Search these out. Give the benefit of doubt. Ask yourself what you can learn from them, what they may cause you to think of. A small business is much more of a living entity than a giant corporation. It’s like a member of the family (and especially if it’s a family business!) so give it the benefit of others’ thoughts as well as your own.

     The more you ask for and listen attentively to input, the more you stand to gain in both respect and sales. The better your odds of achieving by working harder AND smarter without having to work longer.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

You have all the

ingredients, but 

it depends on how 

you bake the cake!

[…and you KNOW what happens if you put the egg in at the wrong time!]       

      Okay, so you came here expecting maybe a magic sales solution to make up for not getting a government bailout? Well, maybe you guessed right. Maybe this is the blog post that will change your life…the one that will make a difference in your future by holding your head still for three minutes and getting you to focus on the present.

     First, recognize that if you’re a salesperson, you are an entrepreneur. If you’re an entrepreneur, you’re a salesperson. The two functions and categories are not mutually exclusive. Consequently, Voila!

Salespreneurship is You!

     What does all this mean?

A) You cannot abandon the management and administrative tasks of running your sales rep business. Why? Because customer lead generation, product and service knowledge, customer communication and presentation skills (especially active listening) , closing skills, and building a strong enough relationship to generate repeat sales will all mean nothing.

Without accurate, attentive data entry and paperwork follow-through with every encounter, you are investing in disaster!

B) Likewise, you cannot dismiss the critical responsibilities of salesmanship and selling just because you’re a free-spirit entrepreneur flying from project to project. Why? Because without sales and a properly-performed sales function, there is no business ship to captain.

     So your job #1 mission is to accept that sales and entrepreneurship are joined at the hip. Your job #2 mission calls for acknowledgement of goals (like knowing where the finish line is in a race) and then abandonment of that acknowledgement! 

“If you dwell on the finish line while you’re running the race,

you’ll trip yourself up and fall on your face!”

–HAL ALPIAR

     True success in selling and in entrepreneuring comes with being able to focus on the here-and-now present moment every passing moment of every passing day as much as possible. You’ll never do it 100%. But the farther you can push the envelope and be consistently conscious of what’s right in front of your face, the happier, healthier and more productive you’ll be…the more rewarding will be your success.

     How to do this? The #1 Solution : Go to http://bit.ly/cMoqHf and practice the 60-second exercise offered there as often as you can. The #2 Solution: When you feel yourself drifting off into events and situations and conversations older than one minute ago OR imagining something that’s more than one minute into the future (the approach to the finish line), recognize you are headed into nonproductive fantasyland, and return to Solution #1.

     Salespreneurship. Bah humbug? Sure it’s harder work than being a halfwit entrepreneur or a slipshod salesman, but remember this mindset adjustment is all a matter of choice. It’s your behavior and it’s your choice. History proves that choosing a here-and-now orientation is always a healthier, happier, more prosperous place to be.

Comment below or reply direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

Are You

Communicating

Your Brains Out?

Before you throw in the frustration towel over the failure of those who work with you to follow the enlightened path of leadership you carve out, get in front of a mirror; take off your hat and toupee; and examine your brain(s).

If you’re thinking the people around you are getting dumber than horseshoes, see if maybe — just by chance — there are any big bumps on your brain that seem to be causing you to shut down the power valve on your communicating channels.

The first symptom is evident by measuring the expressions of those who work with you. If they’re yawning and listening to their watches or sextexting while you’re talking, you’re probably not giving them enough information. If they’re squinting and frowning and writing too frantically to even look up while you’re talking, you’re probably giving them too much information.

How will you know when you’re communicating just the right amount of information? People will look and act attentive. They’ll ask relevant questions. They’ll ask for examples to clarify their interpretations of your comments. They’ll ask for diagrams, resources, directions. You will see active nods of agreement and reasonably-paced note taking.

Alert, receptive people who are getting your message will sit or stand leaning slightly forward without (defensive) folded arms or legs or ankles or hands. Watch out for the guy who sprawls way back in his chair with (superiority) clasped hands behind his head! And beware the individual whose clasped hands form a forefinger “steeple” especially with forefinger-tips to her lips (which means she thinks she knows more than you about the subject, and is saving up her attack for the right, most devastating, moment)!

Those three posture-people are holding back what they really think, believe, or want to say. Don’t let them disrupt your flow or presentation. Call on them as soon as you see these body language clues. Ask for their thoughts right away. Encourage them to offer their opinions.

Then it’s your turn to listen carefully, make notes, and ask questions about their comments . Today’s leaders are those who rally teamwork by setting examples with their leadership. Active listening, observation skills, and feedback are all enormously important factors in leadership level communications.

Setting examples with your leadership requires you to communicate just the right amount of information to get things done. That means (besides listening, observation, and feedback) to process carefully what you see and hear, and to put your hat and toupee back on before you leave your mirror.

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Hal@Businessworks.US or 302.933.0911

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Whether you sell

for yourself or

someone else, you

sell for your SELF!

    Top (big) business world muckity-mucks often disregard and underestimate the value of their salespeople. Small business world owners typically think they can handle sales themselves. Both are wrong and neither understand that selling is its own business!  

     If you sell for a living, and haven’t considered yourself a small business owner, you are just as mistaken.

     Regardless of what others may think, when you get up in the morning and head off to your pipeline appointments, you are viewed and thought of by customers and prospects as the flesh and blood representation of the business you represent. You ARE the company in their eyes. And that applies equally to selling a one-man-band or the services of a mega-multi-national corporation.

     It’s easy to lose track of your SELF in the process of representing others, and you must fight this “mind-drift” if you are to survive and thrive in today’s marketplace. Begin to do that by pinching yourself before every encounter, by taking a deep breath http://bit.ly/cMoqHf and by reminding yourself that you are in business for your SELF.

     Of course if you’re a true professional, or aspire to be, you already know you can only sell your SELF by listening hard, by putting your SELF in the prospect’s shoes, by focusing on benefits, and by being 100% honest 100% of the time — “To your own SELF be true” if you’re a slogan/ motto heeder.

     You need to keep records. Do the paperwork and data entry with vigor because every piece of paper or computer entry related to every sales call is a piece of bridge that will bring the business you run for your SELF a little closer to the financial success and goal achievement waiting for you across the river.

     You need to constantly innovate. Rebuild, revise, redirect, re-examine, re-explore, re-visit, re-think. Start with the attitude that everything you do every day can be done better, more efficiently, more effectively, more productively. CHUNK IT UP! Don’t overwhelm your SELF with too much at once. Start by establishing priorities of what can be the most immediately beneficial, second most, etc.

     You need to constantly add value to the products and services you represent. Think about this. It doesn’t mean you have to go begging administrative types or trying to re-invent your wares. And it doesn’t have to be expensive.

     Good small business owners are also good at managing their finances, especially cashflow. I know one industrial sales rep who passes out free online flower arrangement and iTune credits to customers for their families. Another makes charitable donations in the customer’s name.

     And you need to promote your small business. Really top sales pros I know have their own websites and/or blogs, and participate heavily in social networking. None of that has to be expensive either. But, you know what? It pays. It pays back many times over to do it, to keep it active, to include it on your business card, and to include it in your spiel. An educational site related to what you’re doing becomes a value-added situation in and of itself.

Whatever you sell, make it a daily habit

to inventory and adjust your SELF

because YOU are your own small business!  

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

“Git yer shovel and

hipboots, Mollie;

that slick sales guy’s

back agin.”

     When did you last encounter a slick, fast-talking salesperson who answered your questions like he was snapping a towel? A car dealership? Discount furniture store? Stereotypes? Sure, but the examples serve a purpose because they bring the worst images of sales to the surface. If we can know the worst case scenario, it’s easier to strive for the best.

     The problem is, it seems to me, that many salespeople who appear to be best case scenario salespeople on the surface are actually worse than the worst underneath. They are the ones who are smart enough to recognize that nobody likes or buys a “sales hustle” anymore, that today’s consumers are more enlightened shoppers, so they blanket the truth with a snow job and hope no one notices the slippery ice below until the check clears the bank.

     These are the same hot-shots who ignore or trivialize prospects’ concerns and create diversions by instead emphasizing the strengths of the product or service being shopped, to the exclusion of the weaknesses. It’s a throwback sales attitude that no longer tweaks the twitter, if you know what I mean. 

     But, hey, doesn’t every one in sales do that? No. True sales professionals treat prospects like family (well, not including the dysfunctional cousins). True sales professionals may not dwell on weak sales points, but they won’t smoke and mirror the negatives into some dark corner either.

     Professional salespeople build high-trust reputations at every opportunity. They are invested in selling as a career. They get the big picture of life. They seek to build a reputation for honesty, not deal-making. They want to be able to establish long-term repeat-sale relationships once the sale is made.

     If you’re serious about sales and you should be… if you’re a rep or business owner or manager (of ANY part of ANY business), or an entrepreneur… because your very existence depends on how effectively you listen to customers and respond to their needs and concerns.

     This includes being as open and honest about your product and service weaknesses as you are about the strengths. Leave the one-sided boasting to the advertising and PR people. YOU are the company! Customers and prospects expect and deserve truth as well as benefits.

     When a salesperson tries to give someone a snow job, he or she is starting out with the assumption that the customer or prospect is stupid. Frankly, ANY assumption is dumb (We can all stand to be reminded that expectations breed disappointment), but starting out with a snow-making machine — and not first handing the prospect a shovel and hip-boots — is particularly self-destruct-targeted.

     It doesn’t take more than a couple of minutes with Bing or Google to learn as much if not more than any sales rep about a particular brand or product or service… and whether snow is in the forecast! 

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF

What music

that you hear

catches in your throat?

What piece of music, musician, vocalist, group or recording gives you goosebumps? Chills up and down your spine? A tear to your eye? Something catches in your throat? How does that happen? What emotion does it raise in you?

What or when or where or whom does it remind you of? How does it do that? Words? Instruments? Violin? Flute? Harp? Sax? Drums? Bagpipes? What about composition? Arrangement? Set and setting? Performers? Charisma? Rod Stewart? Taylor Swift? Bach? The Eagles? Satchmo? The Beatles? Joni Mitchell? Bing Crosby? Pavarotti? Judy Garland? The Supremes? Sugarland?

Listen, you’re a sales pro or you’re the boss of your business, right? So is it not true that you also earn your pay every day by going on stage, stepping into the spotlight, and singing your business sales song?

[“All the world’s a stage” you know. Shakespeare told us so!]

Well, okay, maybe you don’t exactly “sing” your spiel, but you do give it a special spin, true? And how much do the ways you present yourself to others capture the ingredients that you think others use to somehow catch what you hear in your throat?

Have you noticed yourself losing some steam lately? [Well, don’t beat yourself up. You’d have to be a monk or a hermit to not be suffering some wear and tear from this economy]. The point is that great music is delivered with great energy and great enthusiasm.

So are great business sales pitches.

You have a great song to sing about your business — benefits, values, innovation, features, employees, commitments, track-record, service, trust and integrity — are you delivering these messages with great gusto … or just slogging along?

Are you remembering that every encounter every day with every person is an exciting and unique new opportunity to create sales? Are you singing your sales song to employees and customers? To suppliers and associates? To prospects?

(Prospects! I mean, consider this: who isn’t a prospect? Even if you’re a Swiss Screw Precision Manufacturer cranking out precision metal microchip connection parts not much bigger than the head of a pin, and you sell them almost exclusively to government rocketship scientists and Silicon Valley muckity-mucks, you never know who knows who! Never. You never know if the person standing next to you at the railroad station, the airport, the grocery store is the cousin, uncle, mother, or best friend of one of those rocket or Silicon guys.)

Bottom line? You can never (well, hardly ever) be too enthusiastic about your business and what you sell, and why what you sell is so great because of what it provides in the way of benefits! I keep a reminder postcard on my desk that Kathy and I once got from dear friend Judy Vorfeld which is headlined:

“Enthusiasm is the electricity of life”

…followed by the notation:

“Knowledge is power, but enthusiasm pulls the switch.”

Just a small idea, but how about making every encounter you have tomorrow be a “Make-it-a-most-important-person-to-ever-hear-your-sales-song-day”? What have you got to lose? You might even be inspired to try it again on Tuesday. Ah, one final word to keep on the front burner as you make your grand entrance and repeat your performances: GENUINE.

Thanks, Judy!

[Visit Judy at  http://www.ossweb.com (her blog) and her wonderful free e-zines Communication Expressway www.ossweb.com/ezine.html and Webgrammar http://www.webgrammar.com]

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Are You Selling Whackadoos

To Nursing Home Residents?

     There I sat, 23 year-old hot-shot ad agency guy, at the fancy New York City restaurant lunch table between Richard Gelb, then the president of Clairol, and Charles Revson, then the president of Revlon… both men at least twice my age and light-years beyond my dreams of wealth. 

     Considering the extent of business and fashion industry clout at each of my elbows, I was about as close as one can get to being a total nervous wreck.

     My boss, who’d been suddenly placed on the DL that morning, asked me to fill in and represent the ad agency’s interests in establishing some vague, centralized public relations program for the HBA (Health & Beauty Aids) market that we hoped would involve both their companies.

     “Speak unique, Son,” I was told about 90 seconds into my awkward spiel, after stuttering and sputtering out some feeble explanation about what I do for a living, and what the purpose of my insignificant presence with them was all about.

     In other words, the Clairol man was asking me to get to the point, cut to the chase, not beat around the bush, spit it out! What’s your frame of reference, he asked. Who’s your market, he asked. I stammered even more.

     “Well,” I improvised, “considering that your two companies sell the most hair coloring…” CRUNCH! The Revlon man’s fist hit the table hard enough to rattle the bluepoint oyster shells. “Son, we don’t sell hair coloring. We sell the promise of sex to single, young girls. And don’t you forget it!”

     I never forgot.

     What do YOU sell? Are you sure? Knowing unequivocally what you’re selling and to whom — straight out, without elaborate, politically-correct, marketingese language — will keep your business on course and your sales focus front and center.

     Famous for its (truly outstanding!) “Artisan Bread,”the ACE Bakery in Toronto, Ontario Canada www.acebakery.com sells the “promise of every employee” that the bread is their very best quality using only the best natural ingredients, AND that they are committed to a sense of social responsibility for the community that supports them. ACE donates a percentage of pre-tax profits to local charitable organizations, targeting especially food and nutrition programs for low-income neighbors. 

     What is YOUR business known for? What are YOU doing about it? How are YOU representing it? DO YOU “SPEAKUNIQUE”?

~~~~~~~~~~~Visit Hal’s Guest Blog Posts~~~~~~~~~~~

GOT A SICK WEBSITE?> @http://bit.ly/6iYe6g  WHAT’S YOUR T-SHIRT SAY?  http://bit.ly/7K0s4a   LEADERSHIP SEARCH?> 12/30 @http://bit.ly/XhN1h  DOES NO BEAT MAYBE?> 1/6 @http://bit.ly/74qlG5

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF