“We are in an information-

overloaded society.

“Most people receive more information from just their smartphones in a week than their grandparents received in their entire lives.”

        ———– Bestselling Author David Baldacci from his newest novel, THE SIXTH MAN www.DavidBaldacci.com

I’m often asked about having done both, and continuing to do both, and can assure you that owning and operating a small business is not the same as writing a book. The commissioned memoir I recently completed and published privately, entitled “GOOD LUCK!” is summarized in the following 25-word “logline” synopsis:

“Steamshipped away, Hitler to Manhattan, 15-year-old Ernst delivered newspapers, farmed chickens, enlisted…  WON medals, citizenship, Holocaust bride, Delaware leadership, White House prominence, and business fortunes.”

That brief description was distilled from the 230-page book. The 230 pages came from more than sixty jam-packed file cabinet drawers and a dozen storage bins, a stack of videotape interviews, and many thousands of photographs, plus over thirty hours of personal interview notes and another 50 hours, at least, of online research.

I’m now working on another commissioned memoir for a totally different kind of business leader. But it’s the same thing. The cutting away process is like being a sculptor, and not always fun. But there is no other way to do justice to representing a lifetime of accomplishment.

Running a business?

Fly by the seat of your pants!

Leave it to the corporate biggies to drown themselves in research. They’re all busy justifying their existences, preoccupied with their own company culture memoirs, while entrepreneurs trial-and-error-and-adjust themselves into small business success, innovative product and service market approaches, and meaningful new job creations. 

I do both (entrepreneuring and writing books) because straddling the two different worlds is challenging to me and because I enjoy the unique opportunities ignited by having one foot in research-based writing and the other in creating new business directions, revenue streams, marketing programs, and sales channels.

Here’s what I see: The bigger the business, the more information-overload there is, and the more of a sculptor one needs to be. The problem is that the pace of life and today’s instantaneous global access forces even an information sculptor to work quicker. So the end product may not always be one of quality as much as one of expediency.

Who spans this gap, covers up and rises through this mad rush? Who leads the way to economic revival? Certainly not those lumbering, top-heavy corporations filled with people trying to cover their butts and write their make-believe life stories as if they were nonfiction.

Your small business is what it is. Avoid the temptation to over-burden it with too much information and too much analysis. Keep hold of the reins, but let it –and your people– run free! At least until it gets so big and successful that you need to ask yourself:

Hmmm, how much IS “too much”?

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

As a national book award-winning author, a national marketing award-winner, and two-time university Professor-of-the-Year award winner, I can deliver the sales you want. 

Don’t believe it!

But if I tell you that I’ve created client programs that have delivered over $1 billion in sales, believe it! (Actually, all of the above is true. But if it’s sales increases you seek, “sales produced” is all that really matters, right?)

I am a writer so (for more than thirty years) I read approximately 1.5 books a week. Fiction. Nonfiction. You name it. I have my favorite books and authors, but I am always trying out new ones.

I rarely if ever choose to do any kinds of “reviews” on this blog, but —and I really should know better by now as I look back at bogus past big-name “Prize” recipients like Carter, Gore, and Obama-– when a Nobel or  Pulitzer Prize winner of any kind comes along, I am still (unfortunately) mainstream-media-conditioned to snap to attention.

Hence, to make a business point at the conclusion of this post, here is my 100% subjective review of Pulitzer Prize-winning book TINKERS by Paul Harding, MFA (who taught writing at Harvard and The University of Iowa):

First of all, considering that the speed of reading this meager (183-page) book could be equated with underwater page-turning, and that the torture of the story offered –which literally tells you how a clock is made when you simply want to know what time it is– Water-Boarding might have been a more fitting title.

If it doesn’t put you to sleep, or drown you in the author’s sweat (which he surely poured forth trying to polish and perfect every overkill shred of every word), it will make you so thoroughly depressed you’ll want to run to the nearest cliff to swan dive into the rocks below.

Even if your genes have been handed down from Socrates, you’ll be bored to tears at this writer’s heart-wrenching effort to draw you into a totally unremarkable story of death and dying.

If, by the way, the subject intrigues you, look up Elizabeth Kübler-Ross for a real education minus all the fluff.

But my advice? Don’t waste your time with TINKERS (or your $14.95/$16.95 in Canada) unless word craftsmanship and belabored descriptions get you excited.

If it’s a great read you’re looking for, you may rather want to go directly to Jed Rubenfeld, Nelson DeMille, Cormac McCarthy, Kent Haruf, or E. Annie Proulx.

Now, why is this like business? What does this have to do with entrepreneuring?

Lots of business service people out there sport big-name awards. But the odds are pretty good you’ll never relate to their missions. And, even if you do, they’re not likely to produce sales for you!

It’s probably a best bet to disregard what business elitists think, and direct your needs to those providers with real-life performance track-records.

If you’re brave enough to ask, I’ll be happy to tell you endless tales about creative groups, ad and PR agencies, marketing firms, management consultants, SEO “experts,” website designers, media moguls, and incompetent but well-intentioned relatives who have won major awards, charged a fortune in fees, and produced nothing!

Generally speaking, the classier and slicker the presentation (or book cover), the more award-conscious (as opposed to sales or productivity-conscious) a given provider tends to be.

As a business owner or manager, this translates to:

• Exercise extreme care when hiring outside consultant or service providers to make sure they are more committed to producing what you need than to serving their own pursuit of awards.

• Be careful about appearances. They are rarely what they seem.

• Ask for samples and examples. Put genuine effort into the screening process.

• Remember that awards of any kind are (like my review above) totally subjective. Sales are real, tangible, and measurable.

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

If you’re not selling

your creations,

stop whining

about being hungry! 

You got music, art, writing, design, sculpting, dance, painting, acting, photography, and/or craft skills and you’re broke?

How is that? Because the world you’re trying to make money in is not a music, art, writing, design, sculpting, dance, painting, acting, photography, craft skills world, that’s why.

It’s a business world. Period.

If all you seek is to win posthumous awards and recognition, good luck and God speed (and I hope –in addition to your talents– that your billionaire grandmother left you a great deal of money). But, if you’re looking to make your creative talents make money, you’re going to have to step it up (or maybe take yourself down a notch!).

It’s a business world. Period. 

Will you have to prostitute your skills? Perhaps. Depends on your definition of “prostitute” (as a verb), but if you do feel like commercialization is a process of selling your soul, you might want to re-think the value structure you’ve saddled yourself with, and accept that payment for services is not always about the giving up of one’s spirit.

It is only within your realm of definition of the word, “prostitution” that you choose to accept for an act or creative product or service of yours to be what it is.

Be reminded, in other words, that

you choose your behavior.

When you can accept that truth, you will be able to stop torturing your self. You will free yourself to give up all the self-destructive attitudes you may harbor about having to trade off your creative talents for some project retainer or ongoing fee that you’ve considered unethical or unappreciative of your instinctive abilities.

Or, someone once told me she didn’t feel the stars were aligned for her to feel okay about getting paid for applying the purity of the innermost resources of her mind to a brand name.

She was not independently wealthy.

Instead of using her God-given talents to earn a living, I presume she’s now contributing to our nation’s misguided, deficit-draining, socialist agenda, collecting welfare and food stamps!  

Do you have to market and sell and publicize yourself and the work you produce? Yes. Or hire someone you trust who has those skills and is sensitive enough to your neurotic state to be your agent or rep and stand in the publicity spotlight for you. Easy to do? No. Not if you are truly gifted and struggling to acknowledge the need.

Keep in mind that successful marketing of creative talents and creative products takes great amounts of tenacity and networking and skill-sets that include public relations (events and news release coverage), branding (both you and your creativity), and business applications to Internet and social media avenues.

Don’t feel that you’re lowering your standards. Choose instead to see you are raising your odds for success.

The more you sell, the more you can command the integrity levels of work you deserve, but right now, it may be time to start affording to bring home more than junkfood, and get some nutrition on the table to feed that creative furnace.       

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Bitten Off More Than

You Could Chew, Eh?

We all do it now and then, but some make a steady diet of taking on too many projects. The end result is never pleasant or rewarding, yet most of us fail to learn the first or second or third or . . . time around.

We tend to either be in situations where we have overwhelmed ourselves or chosen for others to overwhelm us, or somehow put ourselves into overwhelming situations.

Some might argue that they have fallen victim to overwhelming situations.

But you know what?

If we trace the root cause of any over-whelming situation, it will inevitably come back to a conscious or unconscious choice we’ve made somewhere down the road.

So what? Well, we can’t always avoid making bad choices or choices with bad outcomes –and sometimes we might even intentionally elect to put ourselves in the middle of bad choice/bad outcome circumstances– but when we can accept choices as the driving force, we increase the odds of survival and success.

How is that possible?

When we acknowledge and own up to our behavioral choices, we stop making excuses.

We stop sulking.

We stop blaming others, We stop kicking ourselves (because that, of course, is also a choice!).

We stop having tantrums. 

And these actions and awareness’s lead us closer to resolution.

Accepting responsibility for our actions, and for leading ourselves into high pressure situations helps us get on with life quicker than we are able to by wallowing in misery.

I once accepted an offer to write a commissioned memoir about a very prominent, admirable, and likable elderly person in failing health who had led what I thought was a fascinating life. The challenge was hearty. The compensation was fair. The 3-month project turned into 14 months and the degree of engagement multiplied exponentially with each new life path discovery.

For me, research time exceeded writing time by many moons. The project commandeered time away from management and marketing consulting clients, community programs I was developing, and family engagements and contact with friends. Stress arrived at my doorstep dressed in many costumes. But I did it to myself.

 Realizing that I had set myself up for the time crunch didn’t untangle the commitments, but it helped me deal with them more realistically, and all the while (I think!) keep my sanity . 

A friend of mine has a growing family with young children and aging parents. He owns and operates four different, rapidly growing businesses — each with over a hundred employees, sits on three charitable boards of trustees, travels extensively and regularly participates in a variety of favorite outdoor activities. He admits he’s bitten off more than he can chew.

But instead of blaming others or banging his head against a wall, he has engaged his family’s help in consolidating the businesses and finding replacements for the trustee seats he holds from among his employee ranks. He now brings parents and children and spouse along individually and as available on his business trips. They now join him with his outdoor pursuits  . . . and he joins them with theirs! 

The transition is taking time, but PACMAN has stopped eating away at his life. He has turned the corner and found renewed energy. 

You can too! It truly is a matter of choice.

Need a little fresh “Overwhelm-Deactivation” guidance?

Call or email me.     

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302.933.0116     Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Not A Cursor Is Stirring . . .

 # # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

You own or run a business

or professional practice,

so you’re filled with stories

 . . . and people have been telling you for years that you should write a book, right? And, HA!, you laugh it off, right?

But somewhere deep inside, you think you really DO have a story worth telling and that you, well, who knows, you could maybe even be the next John Grisham or Annie Proulx. After all, with 37 trillion boring text books already out there, this would have to be a novel. So, fiction it is.

Maybe at some point in your life, you even got up the nerve to get started?

Somewhere, buried in the back of a drawer, or deeply embedded in some tech thing-a-ma-jig (let’s hope something more recent than a, er, showing my age here, a floppy disk?) you have knowingly and hopefully saved your original scribble, no doubt based on some dialogue with one of your prior six or seven spouses, or long-(almost)forgotten soul mate…or a much hated boss!

And now that you think about it, if you can dig the whole mess out, it probably wouldn’t take much to finish it off, true? Even if you were starting from scratch, you could probably zoom through the first bunch of chapters before your spit even hits the ground!

Oh, just imagine–your name in lights, TV interviews with Charlie Rose and Oprah, book signings where you toss each signature pen over your shoulder.

Have I got news for you, Brothers and Sisters!

First, if you can pull an engaging story together in less than 40-80-hours a week for a year or two, and whip it into presentable format for soliciting agents and publishing house editors, your first name must be Miraculous.

Second, as hard as the plot, character development, storytelling, dialogue, writing, editing and proofreading is…expressing the right words in the right ways…finding a good agent who will find you a publisher is harder still.

You should know that whatever you write will never be good enough for 95% of those you seek to cornerstone your career. EVERY time you send out a query letter or first five or ten pages, you will find errors and weak stuff in your work that sucks AFTER you send it out. GUARANTEED!

“Well, just bypass all that garbage,” you say. “Just self-publish it. Then who needs agents and publishing house editors?” Uh, YOU DO, unless you’re also a marketing whiz with deep pockets, and prepared to be your own full time publicist and promoter as well.

Writing a “hot” news release is a skill all by itself.

Then after it’s written, you need to know when, where and how–and have, yes, the tenacity–to get the right person receptive enough to give it coverage. 

Ahh, and then there’s the next release or two or three or four, plus a media kit.

But could be you just want 26 copies printed (to perhaps impress the former spouses and all those stray children…and of course your mother!)   

So back to the agents and publishing house editors (assuming you have a day job and would have a hard time adding another full time one to your schedule). These are categories of people who tend to exude creepy-crawly and sometimes pompous attitudes.

They must spend most of their lives locked in closets from the best I’ve been able to determine.

Most avoid having any online presence. Most are so swamped with so much drivel submitted by so many drivelers, that they start to think of themselves as saintly and will only consider work that is 110% (that extra 10% always a brain-tickler) letter perfect in both content and presentation. Exaggerating? I wish! 

They use one of about four variations on the same theme for rejection explanations, almost always accompanied by a set of pat-you-on-the-back-of-the-hand encouragement and oh, such humility, that they of course can’t possibly know what other agents might “really relate” to your work so, pat-pat, send your review requests elsewhere (and keep the drivel clutter going!).

Here’s the bottom line:

You want to write a book? Write! Then rewrite, rewrite, rewrite, rewrite. OR just call me and I’ll rewrite what you’ve written to make it better OR I’ll write your story for you – your novel, or your memoir, or your company’s story, or your marketing or branding program, or your news release (which I will get coverage for!).

Click here for some of my latest work.

# # #

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Tired of Reality?

Ache for Fake?

Comes a time for every professional practice and business owner or manager to step up into the world of make-believe, and take a brain break from daily work realities and nightly reality TV.

I’m not talking a week in the islands or weekend at Disney World or some quality after-dinner minutes with kids or pets. These are all wonderful brain breaks recommended for every working human.

No, I’m talking about introducing a new ingredient in your daily schedule. You already read, right? But do you read right?

Are you filling your head with world news, industry news, market news, balance sheets, income statements, cash flow analyses, and all those advice articles: “How To Be A Better Leader”; “Saving Your Business From Financial Collapse”; “Why Motivating Customers AND Employees Is Like Juggling Seagulls”?

Ah, and even in the car, and late night TV, is it more business news?

Are you getting like one of those Washington DC-area C-Span junkies?

There is more to the world and more to your life than that. There is also more to your business than what you absorb from dwelling on business. And what might that be? Try INNOVATION!

Innovation doesn’t happen when you lock yourself up in a closet for a bunch of hours and suddenly come sweeping out with the magical answer (Note this analogy, those of you who retain creative services, which involves the same dynamic).

Innovation, it should be said, ONLY STARTS with a good idea. Ditch-diggers can come up with good ideas. For innovation to set in, you need a brain break!

Innovation means taking an idea

all the way through to fruition.

It requires comprehensive analysis of the product or service, the market, the competition, the creation and production options, the developmental costs and timelines, the human and operational resources needed, and so on and on, up to the point of launch countdown, and projections that go beyond that.

To foster and nurture innovation and innovative thinking requires a different mindset than is typically engaged on any given workday. The kind of free-spirited thinking that you evidenced when you started your business or professional practice or managerial job.

That attitude is not born of trade journals, online and traditional business media sources, or the rest of what you do every day!

Innovation comes about

from a mental shake-up!

It surfaces when you challenge yourself to look somewhere else besides the worlds of reality that cling to your shirtsleeves 5-7 days a week.

Yes, indulge yourself with travel and friend and family visits, and playing with your kids or pets (or the neighbor’s kids or pets). Take more photographs. Paint. Draw. Write. Get out of the rut.

One of the best ways to take this daily journey to increased productivity and innovative thinking is to do more reading — but not business stuff. Stop choosing excuses. Replace some of that reality overload with visits to fantasyland.

Go buy two FICTION books that look interesting to you. You might even find it surprising that you really CAN enjoy a novel. Set aside 20, 30, 60 minutes a day for it!

Anything from comics to Nelson DeMille’s serious humor stories, or Annie Proulx’s probes into America’s heartland, to Harry Potter books (you thought these were just for kids?), Richard Russo’s and Kent Haruf’s mainstream Americana stories, or a good mystery or suspense thriller. Just NOT business. And NOT nonfiction. And shelve the biographies and memoirs.

Your head needs to swim in make-believe. 

Do this conscientiously for just three weeks — your business cannot help but grow quicker and more brilliantly. Dangerous side effects: Your family, friends, and associates will actually enjoy being around you more. And (Aha!) less stress ( !) and new leadership opportunities!

~~~~~~~~~~~~~~~~~

931.854.0474 or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Business or Personal, one small story or a lifetime . . .

“You should write 

a book about that!”

Probably everyone has heard this suggestion at one time or another. Most, however, shrug it off or dismiss it without serious thought.

Some simply don’t think that what they have to say is book-worthy. Others don’t think they have the time or wherewithal to pull it off. Still others just don’t know where to start or how to get good guidance without getting ripped off. A few start and quit.

If you have a story that can hold

people’s attention, you can write a book.

If you or your business has experienced some unusual or inspiring or outstanding pattern or event that prompts tears or laughter, or provokes serious head-nodding or grins of satisfaction, or that serves as a strong example of what to do or not do (failures, remember, teach success), you probably have the makings of a book.

What kind of book? Whatever kind suits your fancy.

Books, contrary to popular electronics

industry hype, are not dying.

Electronic readers are, in fact, most likely to cause an increase in book writing, publishing, and sales as they continue to come down in price. Kindles (now $139) and the like are becoming the new cell phone for a generation that’s now finding its way back to storytelling with this extended form of social media.  

A full-length, hard cover or paperback book serves an important archival value for many, and can serve to spike credibility to new levels of industry or professional acceptance . . . regardless of whether it ever gets on bookseller shelves and earns you a royalty.

A downloadable ebook can have enormous promotional value for your website and social media stardom.

Bottom line: A book is a book is a book.

Can just anyone help you? No. Simply because an individual has written or published a book does not make that person an expert, especially if you are considering some full-length story treatment, and even more especially if business is the subject or a key subject.

It takes considerable writing and storytelling skill to help someone pull a draft together. It takes editing expertise to make the draft work. It takes business experience and know-how for a book-writing consultant to be able to help create a business-based book. 

But securing the kind of writing/editing and publishing help that’s right for you, and the story you have in you, doesn’t have to cost you an arm and a leg. It depends entirely on what you’re looking to accomplish, and how willing you are to commit yourself to the task.

The best place to start is not with a title and dedication page. Start with putting ideas for pieces of your story on index cards or pieces of scrap paper you can shuffle around a tabletop when you have a dozen or so.

Next, organize the individual thoughts into some kind of order or plan or outline or list, then consolidate those that seem to fit or work together or play off one another. This is a good point to start poking around for some experienced guidance on productive ways to put your puzzle pieces together, and to help you keep focused and on target with your message. 

Need an informed, honest book idea opinion that’s FREE to my blog visitors? Try me. I just finished writing my 6th book, hold major writing awards, offer 35 years of business experience, and yes, I am approachable. (See phone and email below) 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

You have a business tale

to tell, but no time to

  tell it?. . . or write it? 

     So what’s your story, Boss?

     Is it long or short? Simple? Complicated? Fictional? Factual? Happy or sad? Burning hot? Icy cold? Based on true firsthand experience,  or imaginary, hand-me-down sagas? A story of family or of strangers? Neighborhoods or distant travels?

     Is it manufacturing or retail or distributorship based? B to B or B to C? A story of tourism or industry? A professional practice story? A legal or medical story? A growth or failure story? A partnership or separation story? What is it all about?

     You can and probably already do tell your story in chunks — in website pages, email messages, news releases, brochures, newsletters and interview answers. Or you can tell it (or major parts of it) all in one place that can then BE chunked up.

You can accomplish this with more complete, more comprehensive forays into the land of literature — a series of feature articles, ebooks, position (“white”) papers, booklets, specialty magazines, ongoing blog posts, and full-length books are some examples of what other successful business leaders are now doing.

     There are armies of talented organizations, groups, businesses and individuals standing in line, ready to pounce on filling any and all of the challenging opportunities for exposure — and enhancing credibility and reputation — that are noted above.

     They work on commission. They work on fees. They work on incentives. You can do it cheap or expensive, or somewhere in between.

     You will –as with most things in life — get what you pay for. If you’re happy with your neighbor’s 16 year-old being your webmaster and your new MBA assistant writing your sales and marketing pieces, you will no doubt take comfort in their efforts to represent what’s in your head!

Reminds me of the old Kawasaki Motorcycle helmet ad — “If your head is worth $29.95, buy a $29.95 helmet!”  

     Here are half a dozen thought-provokers:

1) Don’t give up on your business story idea, whatever it is. Instead, start to bullet-point it on index cards or a pocket pad or your laptop.

2) When you know what it is that you seek for your main message, start to scout around for someone with a track-record for the kind of writing you want.

3) Window shop. Check out Bing and Google. Do a little homework.

4) When you find the right person to represent your interests, that individual may also very well have ties to or a relationship with some print-on-demand book publisher-printer types, and be able to steer you in the most appropriate and economical directions. These days, you can print just a few (or even just one book!) copies and be able to order more with a phone call or email.

5) Specialized magazines are also readily available and can be produced as you wish, and individually and personally addressed as you wish.

6) Blog posts can be written in your “voice” so they sound like they’re coming from you (while you spend your time doing other things!) Regular blog posts, incidentally serve to activate your website which draws the attention of search engine spiders and lifts your search engine rankings.  

     Got an idea you’d just like to toss out to see if it could work? Give me a call. No consult fee for blog visitors.

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and Our Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Tweet it or beat it.

     I write. Among many other things (mostly marketing, advertising, PR, sales, blogs, and websites), I write books.

     So the other day, when I received notice that some Southwestern-based “writing” business was a new Twitter “follower” of mine, I proceeded to do a quick check to validate their legitimacy and see if there might be some compatible interests.

     Unlike the quest to win popularity by amassing huge numbers of any “followers,” I have instead always pursued a course of selectivity. I choose only those followers who share interest in entrepreneurial leadership, writing, personal and professional growth and development and/or small business ownership and management ideas and issues.

     By sacrificing quantity for quality, I have of course -in the process- learned to accept the humility of trading off my options to compete in the who’s-got-the-most-followers type of confrontation with Ellen and Lady Gaga. But, hey, I cut my own mustard. Besides, some say I have better legs than both of them!

     Okay, back to business— so my little Googlization due diligence effort produces a website for these “book writers,” which I scan quickly and then decide to click back that I’ll follow them too. After all, their business, I discovered, like part of mine, writes and ghostwrites books for other people too. Hmmm, maybe I’ll learn a thing or two by watching their “Tweets.”  

     Now let’s sidetrack here a minute to explain for the benefit of all non-Twitterers (there are maybe 27 or 28 of you on the planet?) that some people who get new followers think they need to respond to each new follower with a direct message (DM) “thank you” note.

     Some think that because you have clicked on them to follow their little posts, that the flood gates are now open for them to to rush into your Inbox with some bombardment of sales spiels, like “Thanks for following. Now that we’re friends, here’s how to get 283,000 new followers by a month from Tuesday for three easy payments of just $29.95 plus tax and handling charges of $117 per order.”

     Still others respond to your (no doubt brainless) decision to follow them by replying with a (shudder) robot message that thanks you profusely and may offer a “gift” at a website that usually sounds something like http://UBmybestnewtwitterfolloweronearthoranyplaceelseintheuniverse.com

     Then there’re the hard-sell follower guys: Hi. Thx for follow. When U need to clean your pipes or fix your drip, call Flushoff Plumbing at 800-Brown-Down. Starting to get the picture? Twitter kinda has it all.

     So what to my wondering eyes do appear within minutes of my click to be a follower of this book writer business but one of those DM thank you notes that says:

“Who do you than needs to write a book?”

     Huh? I’m not thinking you guys are going to be on my shortlist of likely collaborators or some shing star stable of literary talent I might refer others to. What’s it add up to? An unforgivable screw-up with no second chance at a miserable first impression.

     How careful are you and your people with the wording in your messages? If even a self-proclaimed book-writing business doesn’t use Spellcheck. chances are that many companies which have nothing to do with writing or publishing, don’t use it either.

     A word to the wise is that using Spellcheck makes you look good –especially to prospects and customers. Not using it makes you look unprofessional and dumb. Sloppy messages communicate to the recipient that the sender doesn’t care enough about her or him to bother with ensuring clear communications. 

     Sloppy messages may work for friends, but not for business. 

Happy Twittering!

 302.933.0116 or Hal@BusinessWorks.US 

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“The price of freedom is eternal vigilance”– Thomas Jefferson.        

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