Don’t be waiting for unions,

government, big business,

banks, or Fairy Godmothers! 

     It’s a good idea to step on the scale every once in awhile. It’s easy to let your business get too heavy from feeding it too much fat and not exercising it enough, or making sure it gets the sleep it needs. Whaaat? Well, sure: your business has a life too. The question is–since it’s YOUR business and dependent on YOUR choices–what exactly are you doing to keep it healthy and growing?

     When’s the last time you stepped outside your business and re-entered it, pretending you’ve never been there before? Just as trying to draw conclusions about your own health from just stepping on the scale, weight is merely one indicator. Many other factors need to be inventoried.

     Beyond the obvious business health ingredients, like first-impression appearances (e.g., parking, signage, displays, employees, facilities, waiting areas) and all the components like lighting, colors, cleanliness, etc., there’s a myriad of interrelated factors, issues, concerns and pursuits that warrant your assessment or reassessment.

     When, for example, did you last–or when do you next plan to–launch a new product or service program or initiative? Have you been holding back until the economy is “better”? Considering the growing evidence that that could be a very long time, could a launch delay now drag your company’s energy level down, perhaps to a point below a more aggressive market competitor? In other words, is it worth waiting?

     If you’ve already launched your exciting new Zilch-Zapper product line and support services, are they dying on the vine while you’ve preoccupied yourself with tap-dancing around your bankers and investors? There comes a point–as with humans–when a business becomes so over-burdened, so dis-stressed, that it collapses or has a stroke. Could you possibly be cultivating that kind of trauma?

     The good news is that business trauma is easily reversed. It requires only two things:

1) Recognitionthat the negative places your business health dwells in or is headed toward are the result of your conscious or unconscious choices (It’s as easy to choose to UNdo a bad choice as it is to choose to stay with a bad choice), and

2) Awareness that a burning commitment needs to be made to act on and directly treatthe diagnosis your inventory produces, and to be made by standing shoulder-to-shoulder with the immediate and long-term business healthcare and growth goals you set.

     Bottom line: If YOU don’t balance the life of your business (as well as your own… in order to grow your business from a position of strength vs. a position of weakness), who is going to balance the life of your business? Certainly not the government, unions, banks, or big business… I guess the answer kinda doesn’t leave much to the imagination. But that’s okay, because imagination is plentiful, and it’s what you need to exercise in order to get the job done. 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Hey Boss, what’s

your T-shirt say?

     One of the most useful exercises you can do as a business owner or manager is to take a shot at branding yourself and your business… regardless of whether your business is already in the middle of a branding campaign or not.

     This exercise is just between you and yourself! And don’t offer any feeble not-enough-time-type excuses because this whole adventure shouldn’t take you more than 3-4 minutes!

     Put two pieces of paper in front of you. Label one “Me” and the other “Biz.” Put “Biz” aside for a minute. On the “Me” page draw the simple outline of a blank t-shirt… no knit collars or sleeves, no tag sticking out, no concern for size or crooked lines; remember, it’s just for you, and you can toss it when you’re done.

     Now close your eyes and take two deep breaths (go ahead; I’ll wait!). Good.

     Next, put some representation of whatever you think would be the most appropriate visual message [word(s) and/or picture(s)] on that t-shirt to represent you, your thinking, your personality, your approach to things, your attitude, your values, your goals/ambitions— whatever strikes you as something that accurately represents what you’re all about.

     Perhaps it’s something you might want a stranger to know about you, or even something that might surprise those who do know you?

     Good. Fold the paper and stick it in your pocket.

     Now, close your eyes again and take two more deep breaths. Okay, now pick up the “Biz” page and draw another t-shirt (same as the first one), but —on this one—record what it is that you most want others (customers/patients/clients/employees/vendors/referrers) to see in your business.

     In other words, when others hear or read or think about the name of your company or practice, what do you want come to the front of their minds? What quality or uniqueness or value or key characteristic? Write/draw it on this second (“Biz”) t-shirt. 

     Finally take the first one out of your pocket and unfold it. Put the two side by side and make a note on the “Me” page about what the two messages have in common. On the “Biz” page jot down what the difference(s) is/are.

     Ideally, there’s a synergy between the two. Whatever differences there are should be healthy ones. If you think you could never wear both shirts, you might want to start career-hunting again. If the messages run parallel but you think they need to be more closely aligned, what can you do starting at 9am tomorrow morning to get that to happen?

     If the messages are identical, you may want to think about stepping up your personal life a bit. Eating, sleeping and breathing your business is admirable, but quickly becomes an unhealthy state of existence that magnetizes stress, illness, and family disruptions. 

     If I see you this summer without a t-shirt, I’ll know you’ve been busy working on your message, your business, and your life… or are about to be arrested! All four situations need your undivided attention! 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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You still need “Meeting Magic” 

but your budget’s been bashed!

The boss expects you to arrange your next meeting at a 5-star resort with 5-star service in 5-star surroundings at ONE-star prices?? 

     Talk about meeting planners having an impossible job… You’re expected to work miracles without a wand or a prayer… and now, to top it off, your budget’s been bashed. Right? Or am I just imagining things? In the “old days” you could book fancy meetings at fancy locations for fancy prices and get top management compliments left and right. Right? No more.

     In fact, if you’re still on the job, and your organization is still having off-site meetings, you may be what little kids used to call a “lucky duck”! Maybe that’s not a reassuring thought, but what I’m about to tell you can be the most reassuring option you’ve had in years.

     Here it is:I have designed, delivered, and facilitated nearly 2,000 management training sesions, workshops, seminars and meetings nationwide and in Europe and the Caribbean. The sessions I ran took place in some of the world’s finest hotels, conference centers, and campus and cruise facilities.

     I understand the importance of having an experienced, competent, and reliable on-site support team on-call, of not having technical glitches, of having personable engaging staff services from people who know when to provide quiet top level performance behind the scenes and out of the spotlights.

I appreciate the need for knock-out facilities and inspiring surroundings where participants can be both relaxed and challenged.

     I know how good it isto have facility services that are so outstanding that the chef actually visits tables (not while meetings are in session), that someone shows up at your door with a replacement toothbrush five minutes after you call the desk, that nice weather prompts a last-minute request to meet for golf or car-racing or ropes course experiences, or to relocate a session to poolside or lakeside or gardenside and it’s quickly and cheerfully accommodated.

     Yeah, right, you say, at six gazillion dollars per person. Nope. The best-kept-secret location—known for hosting America’s top executive management teams— is available at far less than you paid for your last exotic location booking, and probably far less than you paid for your last boring one-dimensional location booking.

     And odds are, by the way, if the absolute perfect setting and services you seek are likely to be just a couple of hours drive from Manhattan or Boston Commons, transportation expenses will be a whole lot less too!  

     If you’re interestedin knowing more about this no-gimmicks/no-strings-attached opportunity to book the best world-class service facility and location for the least amount of money I’ve ever experienced, return here later this week for the details. If you just can’t wait, email me as noted below.  

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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“The journey to discovery

is not

in having new landscapes,

but in having new eyes.”

—PROUST

     SO…creating a positive attitude climate for your employees doesn’t mean you have to relocate operations to the islands. It’s all a matter of how people choose to look at things, not the vantage point they commandeer. Here is a six-point approach you can start to use tomorrow morning to create a more positive climate for your business:

     1. GROW YOUR PEOPLE. Know the capabilities and weaknesses of each employee. Determine the fundamental goals of your business, and match those goals against the talents available. Encourage employees to be (as Thoreau once urged) forever on the alert…alert to new opportunities to acquire useful knowledge about the business, about your customers, and about their own individual areas of responsibility.

     2. SHARE THE VISIONS you have of your business goals. Encourage employees to participate in reaching those goals. Share the problems…tell your people what’s going on, but in positive terms and by presenting problems as opportunities…then, listen to their ideas!

     3. DETERMINE WHAT “POSITIVE CLIMATE” CHANGES NEED TO BE MADE. Should changes be made in job descriptions or physical layout to improve working conditions? Be very specific. And take the time and trouble to write it all down on paper with a pen in your hand instead of a keyboard (Yes, it makes a difference!).

     4. SET AN EXAMPLE. If you want to see others act more positively, YOU must act more positively…in bad times as well as good! You will not be fostering teamwork if you rule by threats and intimidation. Praise in public and criticize in private. Be consistent with the goals you’ve established.

     5. REASSESS WHAT IT IS THAT YOU DO EACH DAY, and the ways that you do what you do. Make adjustments to be more consistent with the changes you are making. For example, if you want to encourage better communications, you’ll need to establish a more “open door” policy…and do more listening! 

     6. DEVISE NEW METHODS AND SYSTEMS for developing a more positive climate–such as short weekly meetings to evaluate progress, and a reward system for improved performance.

IN AN OPTIMUM POSITIVE WORK CLIMATE, people know exactly what is expected of them, and where they fit in. Everyone shares the same goals. Employees know how they can be effective, and what kinds of behavior will be rewarded.

What kinds of behavior are you rewarding? Remember that what you reward, is what you get more of! 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

The Business of Healthcare

Reality is that doctors are no longer” just” examiners, diagnosticians, and healers. In fact, the way things have been going, odds are that something about the healthcare profession will be vastly different by the time we wake up tomorrow morning.

And today, doctors are routinely expected to be insurance experts; banking, investment and financial wizards; administrative hot-shots; marketing, patient relations and community relations gurus; human resource management directors; professional buyers; government compliance champions; shrinks (even if they’re not psychiatrists or psychologists); oh, yes, and family icons.

Does this all add up to patients not getting as much quality care and attention? Of course. How can ANY human being whose existence is devoted to providing professional healthcare be expected to give patients full attention with so many other commitments and expectations tugging at her or his stethoscope? There is a way. Read on.

Thankfully, doctors share many of the same hallmark characteristics as entrepreneurs — from managing diverse cases, juggling breakneck schedules, being able and willing to work long hours and turn on the proverbial dime (if FDR ever knew!), to being self-empowering, quick decision makers with fairly strong delegation skills…and commanding (commandeering?) egos.

     Both–doctors and entrepreneurs–are motivated by the desire for personal achievement and financial gain, as well as a deep sense of things spiritual. Both take reasonable risks. Hence the name I created many years ago: “Doctorpreneurs.”

The differences of course are equally important. Human (and animal) healing, relief, care, wellness, and hope are certainly not software, electronics, transportation…or beer, hot dogs, tobacco, and french fries!

Two telling characteristics common to savvy doctors and true-blooded entrepreneurs is that both will only take reasonable risks, and both are smart enough to recognize that:

A) They don’t know and don’t want to know everything outside their realm of expertise, nor do they want to sacrifice the time it takes to learn because it detracts from their specialized skills and interests, and

B) They need to find and surround themselves with people who are experts in their own fields because in the long run it’s easier and less expensive to pay professional fees than to waste time and energy learning by trial and error.

     These are not traits of government or corporate leaders.

In the end, they are the traits that will hold our embattled healthcare programs and services together in much the same fashion that entrepreneurs (ala Jobs and Gates) will be the true agents of change as captains of small business that will turn the economy’s tide to productivity, prosperity, and growth.

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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How REASONABLE is the risk

of combining client interests?

It may very well be that when you decide to merge the activities of two or more clients who you think have compatible interests, you will get stung! You may be setting yourself up to suffer the consequences of their inadequacies.

It’s not just what you see on “COPS”–Odds are that more police officers will be killed and injured in response to a “domestic (family fight) call” than even a robbery or high-speed car chase. Why? Because battling relatives often turn on the police who are entering their home. They see the officers as invading their space and interfering in their private dispute.

Police crisis intervention training calls for officers to immediately separate warring or arguing members of a household to physically go to different rooms, or at least different sides of the same room as a tactic for diffusing the anger, preventing themselves from being set upon, and for setting the stage to encourage reasonable discussion and negotiation.

When you attempt to combine interests of different clients you service on the grounds that you see some mutually beneficial commonalities, you need to be careful in your assessment that you are not an unwanted invasion of one or both clients’ privacy.

Maybe, for example, they simply don’t WANT to work with one another. Maybe they’ve tried it or talked about it in the past (even generations ago) and decided NOT to combine interests. Maybe one suspects the other of undermining. Maybe there’s some professional (or industrial) jealousy present. Maybe one of them suspects you of having ulterior motives. Maybethe employees of one business don’t like the empoloiyees of the other business. Maybe…

ASK each client to be forthright about the idea…what each thinks of it, what each thinks she or he can gain by it, how–exactly– each feels about the other entity. ASK each to reassure you that each is totally supportive BEFORE activating any part of the plan. Meet ahead of time with each separately, and then with both together. Make sure they share the same understandings and goals.

Starting to sound like pre-marriage counseling?Absolutely! In fact, if you perceive even the slightest edge to any of these discussions, a pre-combined-interest agreement might even be in order. OR you may simply decide the winds are not favorable, and back off the deal before anyone steps up to the plate.

Let the track-records of the clients and your personal instincts be your guide in deciding between pursuit, abandonment and modification. Make certain the risks to all involved are “reasonable.”

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Hal@BUSINESSWORKS.US

Thanks for visiting. Go for your goals and God bless you! 

You’re boss for the day,

in charge of the zoo.

Whaddaya say?

Whaddaya do?

     Even when you think no one’s around or paying attention, everyone IS. It’s hard to run your own business on stage in the spotlights (especially in some of the larger more public theatres), but “on stage” is where you and every other boss perform every day.

     You may even need to drop the curtain (or close your door) every once in awhile for a few minutes privacy just to sniffle, pick, scratch or gargle without an audience. But–even then–remember you are still the chief muckity-muck and (like it or not) you’re a parental figure to those who work for you.

     You probably don’t think that your employees are anywhere near being neurotic. You may be astounded to learn that many of them (if not all) measure your every move. They all watch TV. So they all know how to observe, scope things out, size things up, and “case the joint.” It’s rare that anything you say isn’t repeated over and again both on the job, and at home, as well as to neighbors, friends, teammates and bar buddies. Your community and industry exposure is as public as a professional athlete’s is to her or his sport.

     Odds are pretty good that your people want to butter you up, or do you in, or simply not make waves. An exclusive small handful are self-actualized enough in the work they do to enjoy doing the work they do with no greater agenda. But this is a very small fraction of the total. None of them will do their jobs with the conviction and commitment that you have. None will do things exactly the same way that you would.

     But this is why you get the big bucks. It’s not your job to get things done. It’s your job to get others to get things done. Bottom line is that bosses who treat employees as underlings produce underlings. Underlings don’t sell. Underlings don’t innovate. Underlings don’t take initiative. Underlings hate their jobs.

     Bosses who treat employees like partners produce partnerships and employee teams that believe in what they are doing. These are the people who will strengthen the organization because they are granted the respect that renders them not afraid to step up to the plate, nor to challenge the status quo.  

     As Boss, the best, most productive and motivating thing you can do is to take the time and trouble to learn a little bit more than you presently know about what makes each employee who works with you “tick”…what kinds of dreams, desires, wants and needs does each have.

     You needn’t be a shrink to do this. Simply open your eyes and ears more. Tune in to the kinds of things people do and say. When you can reward behavior with rewards that really matter to each individual, you are cultivating long-term commitment, ongoing loyalty, and exemplary performance. 

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 Hal@Businessworks.US or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!

“I’m Sick of Worrying!”

     An important followup note on last night’s blog post topic: “Worry” as noted comes from being too over-focused on the FUTURE, which ignites weapons of self-destruction fuses and pulls the pin out of expectation grenades that inevitably breed disappointment, followed by negativity, depression, stress…

     This is all true, but as I re-read the post, I see that I failed to include being too overly-focused on the PAST as a worry trigger as well. Consider getting caught up in giving either too much attention to future plans and expectations, or in over-and-done-with past events, as “partners in crime.”

     These “bad guy partners” are out to get you, and you can stop them short, before either one ever gets close to delivering harmful effects to you, your family or your business. Success means simply that you need to exercise more of your brain power to deliver increased personal awareness and increased self-control to your SELF! (Considering Einstein reportedly only ever used 10% of his brain power, just imagine what’s possible.)

     Thinking about the past can be productive, relaxing, and instructional, but not once it reaches the point of dwelling on past events. As with allowing future thoughts to become worrisome, our balance and stability as humans is equally threatened by dwelling on the past. 

     The past is over and cannot be changed. Worrying about and dwelling on it is a nonproductive (actually counter-productive) waste of time and energy. Conscious or unconscious, the fact remains that paying over-the-top attention to either the past OR the future—instead of the (much-healthier) present—is a choice.

     To get past the “points of destruction” in your mind, you need to be a detective about yourSELF. Figure out what it is that trips your circuit-breaker, that gets you “lost” in past or future thoughts and issues. Once you know what your “trigger” is, then every time you are aware of it coming to the surface, let it serve as a reminder to pinch yourself or feel your pulse or heartbeat, or take a deep breath…and return yourself to what’s going on right in front of your face.

     Oh, but that’s hard and I don’t know how to do it! It’s hard if you CHOOSE for it to be hard. You can just as easily CHOOSE for it to be easy. As for how to do it, just start paying closer attention to your own behaviors…how you respond and react to others, to situations.

     Keep track of your words and actions. Write your observations down someplace and review your notes every few days. Keep asking yourself what you are learning about yourself right this minute.

     You’ll surprise yourself. And odds are you’ll far exceed your own expectations of what you believed to be possible for your own physical, mental, and emotional health and happiness. Try it. You’ll like it! But don’t wait too long. There’s no time like the present!      

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar              # # # 

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What do others say

you’re selling?

     Think of every half-truth you tell (business or otherwise) as throwing a shovel full of dirt up out of the hole you’re digging for yourself! And now that you’re imagining yourself down in that hole, you might want to consider how many more shovels full it will take before the sidewalls start caving in around you. 

     Yes indeed, there are times when the truth hurts, you might say to yourself, as reason to avoid dealing with it. But you know what? NOTHING hurts more than a lie (business or otherwise). This, by the way, is not just one-on-one, person-to-person we’re talking about here. Many businesses lie to the public! (And we know about the track-record of government.)

     “Harrumph! Not me or mine,” you say. Ah, but perhaps some service you engage is lying FOR you –sort of “on your behalf”– and it never really occurred to you to call their hand. After all, they’re professionals (and probably charge professional rates!) and certainly they should know where to draw the line…the ad adgency, the Internet marketing firm, the PR and sales consultants, the lawyers.

     Are your marketing, advertising, promotion, merchandising, packaging, sales training, Internet activities, public and community and industry relations being created, prepared, produced and delivered by “outside” sources?

     Do these people really understand your business and what you need to communicate to the rest of the world? Do they care if they err on the side of exaggeration on what they believe or tell you is on your behalf? When was the last time you gave your advertising messages a lie-detector test?

     Am I trying to make you neurotic? No. Is it important to do periodic reality checks with your outside services? Yes! Why? Because –in the end–YOU are responsible. Sure advertising and public relations firms carry certain liability issues on their shoulders, but frankly, they are much more clever at avoiding trouble, covering up trouble and bailing out of trouble.

     Just as “sales” runs through the blood of your business, walking a thin line is the mantra for many outside agencies and consultants. Many often make their names and reputations on how close they can come to carrying or suggesting off-color, bad-taste, or politically-inappropriate (to your business) campaigns and themes…or making promises you can’t deliver!

     Why? Because being over-the-top can win them awards that they can self-promote to get more higher-paying clients. It’s all part of “the ad game” and “the PR game” and the “Internet and SEO game” and like the tango, it takes two. Periodic reality checks and reviews of vendor integrity can save you money and reputation.

     Odds are 100 out of 100 that your customers buy integrity. Integrity is doing the right thing even when nobody else is looking! Are you? Are those who work for you?       

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 245 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

Gonna Chunk It? Then Chew It!

     If your current state of existence fits the last (“Discombobulated?”) post, and you’ve decided to try managing your time in chunks instead of clock ticks, be aware that you can’t just wolf down the chunks like my Golden Retriever. She rarely bothers to chew when she’s excited.

     You however are not a dog. At least, I must assume that you’re not. But just in case you ARE some blog-reading canine phenom, please call me immediately; we’ll make lots of money together. So the bottom line is that your digestive system simply doesn’t work well with chunks.

     Still with me here?We’re talking time management. Chunks. Chunking up time and activities is better than nonstop eating of the same (physical, mental, or emotional) food for eight hours a day. After all, even casino dealers work 20 minutes on and 20 minutes off.

     The guys who clean out the winery vats are basically AA candidates after just 15 minutes of vintage fermentation fumes (although that’s not such a bad way to go) and have to take mandated breaks.

     Imagine for a minute if the chiropractoradjusted every single bone in your body all in one visit. You’d be like Gumby. It’d take you a week simply to get off the table. Ah, then there’s the dentist and doing all the fillings and extractions and crowns and all the other rotten stuff dentists do all at one time. Whew! That one hurts even to think about.

     Start by breaking up your daily “To Do” list…little pieces work better (like outline the Narrative section of the business plan,” which could take a couple of hours). Little pieces are more attainable, and achieving each will motivate you a whole lot more than having “Write Business Plan” on your list, which could take months.

     In other words, after chunking, chew. After chewing, digest. Your body wasn’t made to take a pounding 16 waking hours a day. Neither was your mind, nor your emotions. The more you push and force yourself, the longer you’ll take to complete each task, and the more likely you will be to screw up each task, not to mention the indigestion, heartburn, and ulcers that you’ll be cultivating. 

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now just $1.99 a month after a free trial on your Amazon Kindle. FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 243 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157