SEE SPECIAL ANNOUNCEMENT IN RED AT END OF POST

Your Role In History As An Entrepreneur

CHARACTERISTICS OF 

THE NEW ENTREPRENEUR

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Many long-standing entrepreneurial success characteristics remain on the front-lines. Reasonable risk-taking and possessing of some mysterious instincts are but two examples. NOW, as we approach the 2020s, other “quieter” ingredients are gaining traction and emerging as higher level success characteristics. Today, Peggy leads us to four of these: Nimble. Flexible. Responsive. Personal.

About 10 years ago, when my three kids were all in high school, I decided to go back to school to fulfill a dream of earning an advanced degree in economics. Okay, geek alert! Yes,I know that not every girl’s dream is to study what most people have always seemed to consider such a dismal science. But it was mine.

A for-profit online university called Cardean University advertised an MBA with a specialization in economics and strategy. The curriculum was developed by professors from The London School of Economics, the University of Chicago and Stanford. And I reasoned that they couldn’t advertise that fact if it weren’t true.

Yet, I still wasn’t sure of the value of an online degree in the real world. I phoned a friend I thought would know the answer. When I asked her if an online MBA would be akin to getting your degree on the back of a matchbook cover (ah, you do remember matchbooks, yes?;).

Okay, so my friend said the credibility issues I was concerned with were no longer the case, and that in the real world, virtual degrees counted just fine. (Eventually, Cardean was sold so my degree ended up being from a bricks-and-mortar school anyway.)

Here I was, attending classes and studying online, and learning real stuff that I still use.

I had classmates all around the globe — many from private sector corporations like General Motors and others from federal entities like the U.S. Army — which had a value all by itself.

I share this here because the Internet has become and remains a legitimate business and educational channel. Unlike the fly-by-night money order, cash-for-gold side street vendor-type people who open their virtual doors with the intention of fleecing the public or churning cash, and whose daily email bombardments we all readily block or delete, I suggest they will not ever gain credibility among credible people. In fact, it’s unlikely they will ever even get as far as the cash-for-gold fleece-master.

The Internet is designed for integrity. Internet Joe needs to have valuable wares he is exchanging for income. If not, he’ll be sniffed out and escorted out of town. So if integrity is the bedrock of business, the Internet is the place where it is most solid. After all, who among us wants to do business with the fleece-master? On the Internet, you probably have less chance of that happening than you do of winning some big-time cash prize at the carnival coming through town.

For Internet Joe, this is good news. The foundational principle of all business is that the owner must have integrity to conduct business successfully and continually. Nowhere is this more likely that in the place where one star versus five stars. Comment boxes and the online star and thumbs-up reviews are available to everyone.

So, if like me, you are concerned that perhaps a virtual business might be less legitimate than a storefront on Main Street, my friend’s “take” on virtual classes was right. The Internet business playing field is for real, and that means you must be, too.

Besides integrity, Internet Joe has a few other characteristics that ideally suit him for success in a rapidly unfolding New Economy.

Internet Joe is:

• NIMBLE: He assembles the pieces necessary to build an online presence.
• FLEXIBLE: He is working his way around obstacles and making adjustments as the terrain changes daily. Updates that change the way his online meeting service functions? He’s on top of those.
• RESPONSIVE: He is always “on alert” for his customers. Customers get answers from his smartphone on the road, his tablet on vacation, and his home office on a 24/7 global schedule. Internet Joe responds with spontaneity!
• PERSONAL: When his name is out there, his Facebook, Pinterest and far more private information is just a click away. Customers know that.

RETURN HERE TOMORROW 9/22 FOR DAY 11

AND THE TRUTH ABOUT INTEGRITY

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn what successful entrepreneurs need to be thinking and doing NOW. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details and to reserve your seat!

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role In History As An Entrepreneur

Internet Stardom

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

In that relatively innocent new era of radio and television, 1960s, pop art hero Andy Warhol was credited with saying that “Everyone gets their 15 minutes of  fame!” [Below: Andy Warhol self-portrait poster]

At times–for a population that mostly grew up, with “noses to the grindstone,” laboring at survival jobs–Warhol’s quote seemed both outrageous and yet almost true. After all, we all know (and probably knew even in those days) people who’ve been interviewed by the media. Even your sister might be approached by a reporter holding a microphone while she’s walking her dog in the park.

But before the Internet–when Warhol made his assumptive prediction (predictable assumption?)–you still had to get through a few filters, no matter how thin, before grabbing your 15 minutes! Those filters might be a newspaper reporter covering a fire, a television producer looking for contestants or a book publisher searching for the next Gone With The Wind.

Contrast all that with today. INTERNET JOE***is not subject to filters . . . except his own. Under his own volition, Internet Joe can get a URL with his name.com, put up a video on YouTube and publicize it to the world on Facebook and Twitter. Internet stardom is wholly within one’s personal discretion. And except for the $5 a month for the cost of a website, all this stardom is free.

***[See series posts from Day 5 and DAY 6 to get better acquainted with “Internet Joe.”]

For the average self-absorbed teenager or aspiring garage rock band, imagine the possibilities. No, even better: activate the possibilities! Surf Instagram, Facebook and YouTube to see what the unfiltered masses look like and how they behave. Then ponder for a moment the value of filters (professionals with judgment) and decide what is realistically worthy of public attention. Might educated, critical judgment have a place in this cacophony?

Just for fun, turn that last paragraph on its head. Go ahead and surf Instagram, Facebook and YouTube to see what the unfiltered masses consider valuable. But then stop for a moment and ponder the hurdles that professional filters create. By appointing themselves moderators of public taste and morés, the professionals with judgment (corporations and governments) had the pre-Internet power to determine the direction of humanity. People were driven into moral and cultural cattle chutes. The cows are free.

             Marilyn Monroe by 1960’s pop artist Andy Warhol

Big-time TV and movie stars were the people who made it through the process, whatever that was. Internet stars are people who choose to put themselves out as a brand. In the areas of business, entertainment and even just average-Joe-dom, people who are branding themselves and their names are having massive success making themselves Internet stars. The personal face and name as a brand exudes trust that has great value in the oceans of information out there.

People who are willing to put their smiling visage on their emails and website create a sense of trust among customer and strategic partnership prospects, as well as referral bases and networkers. (Would you do business with a social media ghosted silhouette profile image instead of a real face?) Trust breeds business. It always has and it always will. Internet stardom means success for Internet Joe.

We do business with people, not pixels, but

 photos of faces start us on the right track.

Have you branded yourself? Do people know what you look like? And do people know your story? Do they know what you think? Or do they at least think they know what you think? Can they “hear” your voice?

If your answers are yes to these questions, you are a brand . . . and you are well on the way to Infinity!

# # #

C’mon back MONDAY 9/21 for Day 10 to see if you match up with the 4 critical characteristics of successful entrepreneurs!

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 21 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!
———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #
Hal@Businessworks.US           Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

To Infinity And Beyond

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Can you grasp the fact that we are living on the cusp of incredible opportunity? The amount of information available to us instantaneously is staggering, and we have come to take it for granted.

Let me contrast today’s mobile app world to just 20 years ago when I did health policy research. Before writing a white paper, I had to write physical letters or make a landline phone call to Washington DC to the U.S. Government Printing Office (GPO) to request government documents.

Then, guess what came next? Right. I would wait a week or two until some diligent librarian gathered the documents and sent me a bulky yellow envelope stuffed with the precious statistics I sought.

• Since I did a lot of government-related policy work at that time, most of my contact was with the U.S. GPO. The GPO was arguably one of the most responsive organizations I encountered. In those days, for data and studies not conducted by the U.S. government, gathering information was—believe it or not—actually more challenging.

• Non-government-generated research required me to spend time at local public or university libraries, getting to know the research librarians, hunting through dusty stacks and filling out paper request forms to be sent into the library system to look for information.

Imagine the limitations

Linear indexes. No embedded links. No Google. No social media. Books, studies and reports were listed in sets of thick, hard-backed tomes lining the research shelves of local libraries. Legal and medical research required similar effort.

That linear aspect of gathering information first required that you had some clue about what you were looking for. Nobody was pushing information to your inbox because you expressed an interest in a topic.

You were of course also limited in the ways that knowledge was built. You only knew the information that you specifically sought, so your research would have a defined trajectory from a specific point.

Today, global consulting firms like Deloitte and IBM make white papers available for download in my inbox literally every day. I can’t begin to consume all the information that is interesting to me. And guess what? I now know to look for knowledge that I could not have even imagined existed two decades ago.

My research now has multiple starting points and can take me in an almost limitless number of directions. Knowledge indeed has become exponential. After all, anyone can edit a Wikipedia entry, all 3 billion of us with an Internet connection.

In 1995 (yes, just 20 years ago!), less than 1% of the world’s population had an Internet connection. I had one, but connected to what? We hadn’t really begun to explore the potential of what would reside online.

[Accessed 6/3/2015 at www.internetworldstats.com]

This evolutionary process repeats itself for everything.

Not too long ago, if I wanted new shoes, I walked to the shoe store, looked at a limited selection of colors, styles and sizes and either settled for whatever was in my size or ordered something more to my liking through the retail store and waited for delivery.

Some online catalogs have delivered products directly to consumers since the early 1900s, but—with a few notable exceptions like LL Bean—catalog purchases were considered low quality and provided even more limited selection than the venerable old department stores.

You may think I am belaboring the obvious.

You may even be yawning…?

Realize, though, that I describe life only 20 years ago, when today’s college graduates were teething. The speed of knowledge has grown exponentially, so much so that I saw a statistic yesterday that stated 90% of the data available today has been collected in the last two years (!). Phenomenal or what?

What are the gems hiding in that data? How much more will we know by next year? What other assumptions and paradigms will be smashed next year, next month . . . next week?

Your ability to collect and process information makes you part of this surge toward a future none of us can fully grasp, although some futurists have come very close. Raw data has no inherent value but the interpretation of that data is priceless.

Boiled down to its simplest essence: Economics is the trading of value among individuals, corporations and nations. We are accruing a mind-boggling amount of value in transactions involving information, goods and services occurring in milliseconds simultaneously among billions of interconnected humans today, right now . . . as we speak . . . as you read . . . as I write.

The New Economy is just breaking out.

To quote that great “Toy Story” character Buzz Lightyear, we are headed “To infinity and beyond.”

Are you ready? Are you on the way?

# # #

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 22 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

See you here tomorrow 9/18 for Day 9.

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #
Hal@Businessworks.US       Peggy@Businessworks.US

Open Minds Open Doors

Thank you for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

PRODUCTS IN

THE NEW ECONOMY

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Whether you are a young entrepreneur, a mid-career professional right-sized out of a corporate job or a boomer taking the slow road to retirement, there has never been a better time to strike out on your own.

You have the freedom to live the life you want to live in ways that were unimaginable even a half century ago!

By building this life for yourself, you are also making similar lives possible for people everywhere because you are contributing to building the web of commerce that is becoming the New Economy.

Online businesses provide virtually everything – virtually. Even most physical products have online availability or an Internet gateway. At times, I risk belaboring the obvious but I do so to build a foundation for you who are reading this book-adapted blog post to appreciate both the pace of change and the promise of this accelerating opportunity.

If something can be had, it can be found,
purchased and delivered using the Internet.

With this kind of limitless opportunity, it is clear that the Internet entrepreneur can carve out a niche for her or himself no matter his or her background or experience. Do you garden? Blog, write an E-book, post photos, host webinars, offer online advice.

• Were you a marketing executive before your company was acquired and you were offered a severance package? Your skills are very valuable as you apply your expertise to the new products, services, customers and markets opening up.
• Are you a mechanic specializing in vintage cars? Start a YouTube channel where you demonstrate restoration techniques, sell parts, host a forum and do it all behind a pay wall where car enthusiasts buy a membership to access your exclusive group members and your expertise.
• Spiritual gurus, leadership mentors, management experts, personal coaches and business development educators are growing a large consulting niche to aid entrepreneurs finding their way as business owners in this environment.

If you want to know how to choose a product or service to offer for sale, how to package it, where to find customers, how to appeal to them and how to set up the mechanics of a virtual business, there is an army of experts who have developed models you can adopt.

Because the New Economy is truly a frontier right now, many of the opportunities are exactly in the kinds of products and services needed to build the model.

The business model itself is not yet established.

When colonists set out for the Western American frontier in the mid-19th Century, they set out from several specific points of departure where merchants had set up stores that specialized in the goods they would need for their travel. You found blacksmiths and dry goods grocers, wagon makers and tool suppliers.

This particular point in time is the same kind of point of departure for the New Economy – it is not a physical location but a virtual one, reflecting the nature of the venture and adventure.

Rack servers, website designers and content creators are the kinds of businesses you will find at your point of departure as you venture out into the Internet frontier.

It may at times feel like we have already arrived. But don’t be fooled. Given the possibilities envisioned by futurists with a solid grounding in technology, physics, chemistry and biology, the actual destination of this trek is not visible from our vantage point. When we think we’ve arrived because we encounter a huge market, let me suggest it is the Mississippi River, not the Pacific Ocean.

[For non-US readers, the Mississippi River is a wide body of water that is considered to divide the United States in half geographically. When you’ve reached it, while it appears impressive, you’re not quite halfway across the continent.]

With most of the opportunities still undiscovered, as you decide the products and services you can offer as an Internet entrepreneur, let your decision be guided by your imagination.

Trust your instincts.

Study the terrain. Steadily roll along. You will discover what lies ahead and be among the first, even when it doesn’t seem that you are.

And, above all, stay close to your customers! They will tell you what’s up ahead. Think of your customers as expert guides, and trust what they do and say and request because they will lead the way.

# # #

C’mon back TOMORROW 9/17 for Day 8 and what will likely be your first trip–ever–to INFINITY!

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 23 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!
———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #
Hal@Businessworks.US           Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

The Virtues of Internet Joe

Adapted from the book 30 DAYS TO THE NEW ECONOMY
written and published by Peggy Salvatore

It takes a lot of hustle to open your own business.
I recently met a young married couple starting a boutique brewery. Location. Licenses. Equipment. Employees. And some real hassles. A lot to consider. But it was worth it to them. They’ll end up making their own beer.

Internet entrepreneurship requires the same kind of hustle. He might not be cleaning vats or hoisting foamy mugs, but Internet Joe does his own version of cleaning and heavy lifting. Think about it. He will integrate years of expertise (could be 2, could be 50) to come up with a product or service that will provide value to people somewhere, anywhere on this planet.

That’s a pretty wide swath to cut, so Internet Joe (and maybe you too?) needs to build his pursuits on the following ESSENTIAL 7 TRAITS:

1.  CONFIDENCE: Internet Joe has enough confidence to believe he has something to offer and is willing to put in the time, effort and money to offer it.

2.  KNOWLEDGE: He has a defined skill set that he may have used or is using at a corporate job, but he has acquired other skills and knowledge that he did not use in his tightly defined corporate role. He is anxious to use these skills and knowledge in his new Internet business.

3.  DEPENDABILITY: He opened the business for a few reasons, including but not limited to the need for an income. By taking the chance of investing both time and money in developing the Internet business, Joe has already proven that he is a go-getter and is responsible. Customers can depend on delivery from Internet Joe.

4. CREATIVITY: Internet Joe has the energy and creativity to build a business online from scratch. He also has the ability to put that kind of thinking to work for customers. And all those skills that weren’t used by the last employer? Now’s the time to figure out how to integrate his interest in fine art with his sales and marketing expertise.

5. REASONABLE RISK-TAKING: Joe took a risk by putting himself and his products, services and ideas out for sale to the public. That investment of time, money and creativity to build the business came at the risk of not doing something else with those resources. It also came at the risk that his endeavor could meet with crickets.

6. INTEGRITY: This is the core requirement for any business person online and offline. Your word is your bond. You can be trusted and you respect yourself as well as everyone you come in contact with. Without integrity, you have nothing in business. Internet Joe is putting himself in the public eye and subjecting himself to levels of scrutiny heretofore impossible without investing in private investigation services.

7. ADVENTURESOMENESS: The Internet is new. Even if you are following a proven model in your online business, you are bound to uncover some new ways of doing things and improving upon the existing system. Because Internet business is in its infancy, Internet Joe is learning along with everyone else. Internet entrepreneurs are learning together and there is a lot of room for innovation.

Certain personal qualities are essential for success in any business. With an industry that is new, people who succeed will be among the first to find effective ways of operating in this environment.

Businesses and products have a life cycle. The business cycle is traditionally divided into four segments:
• Early Adopters
• Pragmatists
• Conservatives
• Skeptics

“The Chasm” is the space between the innovative early adopters and the majority of early pragmatist entrants when a majority of people jump on to a new idea.

I reproduce this graph here to suggest that we have not crossed the chasm but we are rapidly approaching it.

The Early Adopter phase is the place where

history is made. It is where you are!

The seven traits I list above are essential for success at the Early Adoption phase. I will dedicate the next seven weekdays talking about them . . . the Success Traits of Internet Joe.

There are lots of Internet Joe’s in the new economy. Are you one of

them? Are you one of the “Frontier Pioneers” staking your claim?

C’mon back TOMORROW 9/16 for Day 7
to find out how you and Joe compare.

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 24 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!
———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

Low Cost, High Quality

AND Personal Service

in the New Economy

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

INTERNET JOE has cost and customer service advantages
that elude the big boys. Customers buying from YOU
—the Internet entrepreneur—in the new economy,
enjoy High Quality, Low Cost AND Personal Service.
Purchase from a major corporation yields only one of these three.

1.   HIGH QUALITY: The owner of a small Internet business is often a former employee or consultant with a large organization. That means the small Internet business is run with the same degree of expertise and quality as you get from a major player without the major price tag. When the global corporation laid off or downsized its expertise, that talent found another outlet and became INTERNET JOE.

2.   LOW COST: With a virtual retail storefront, the cost of business for Internet Joe is minimal. So the pricing of products and services through an entrepreneurial Internet business is far lower than the global enterprise that is supporting a huge infrastructure.

In fact, INTERNET ENTREPRENEURING has turned what used to be the price advantage of scale on its head. In the days of large manufacturing dominance, “bigger” meant competitive pricing due to volume. But in today’s New Economy, bigger now means more overhead and higher fixed costs.

NOW
. . . the small business entrepreneur

holds the price advantage.

3.   PERSONAL CUSTOMER SERVICE: When you buy a product or service from an Internet entrepreneur, she or he is very happy to have your business. He or she is running a little virtual store to meet your specific needs. You are his/her bread and butter so—as a customer—you get responsive and agile customer care.

THAT MEANS

. . . as your needs evolve and the Internet entrepreneur sees the evolution by staying in close personal contact, he/she can respond and change with you in lockstep.

. . . due to small size, Internet Joe (as the virtual Mom and Pop) can pivot long before large corporations can get the word that a market has changed.

It can take a large corporation a year or more to engage its strategic planning office, hire a consultancy, conduct an environmental scan, do a SWOT analysis, report to the board, and consider a change in direction.

Meanwhile, the Internet entrepreneur has been

at the customer’s side from the git-go!

Real Internet entrepreneurs are usually hungry critters. With the same kind of determination that drove their forefathers and foremothers—the Mom and Pops—they stake out their virtual storefront (get a URL), pay rent (server space), pay vendors (Internet services to run their business such as mail clients, shopping cart software, writers, graphic designers, etc.) and worry about their online enterprises 24/7.

They probably sweep their own virtual doorstep or hire the kid next door to do it. The daily sense of responsibility alone makes it a great place for customers to send their business. These small online business owners get their customers with self-determination and by NOT acting corporate.

Let’s talk more tomorrow about the

virtues of online business owners.

# # #

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 25 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

See you here tomorrow 9/15 for Day 6.

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US  Peggy@Businessworks.US

Open Minds Open Doors

Thank You for Your Visit and Make today a GREAT day for someone!

Your Role in History as an Entrepreneur 

TWITTER FEED FROM SYRIA

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

Remember the Arab Spring? What was that, anyway?   People protesting for freedom, I think. People

    throwing off the shackles of oppression —
as portrayed by the press. That was the official meme.

Like King George issuing an edict to America’s colonies, the official meme was received with a jaundiced eye by the people in the middle of the action and their Internet friends around the globe.

Let’s face it. People are playing video games with other people all around the world, all the time. And global business ties keep everyone in close proximity to every-one else via Skype or a short jet hop.

Like never before in the history of the world, people get to know each other (or at least a little ABOUT each other). And it gets harder each day for an official story to go unchallenged. So it was with the Arab Spring.

As tumult rocked the Middle East, video gamers texted each other across and between continents. They started Twitter feeds. People talked about what was going on.

This dynamic affects business. At the same time as global corporations are capable of spreading influence instantaneously, so is the small on- line entrepreneur. If knowledge is power, power is no longer hierarchi- cal. Power is flat. It is matrixed. It favors the nimble.

Global corporations may be SEO and Google search engine masters. But today’s Internet entrepreneur has a real shot at reaching customers in her/his space using various networking opportunities in his/her field — darting around, past, over and under the global giants.

The average Internet Joe can connect with other Internet Joe’s and Jane’s in small to medium sized businesses and make an excellent living working for individuals who need his expertise.

Like the video game friends texting real-time human concern during the Arab Spring, personal networks have a flexibility and humanity that allow them to reach people on a level that the major players cannot.

The Internet offers small service and product providers the same, if not better, opportunities for personal service and connection to many poten- tial customers around the world as those exercised by huge multi-national corporations.

Customers benefit from low cost, high quality and personal service using Internet Joe businesses operating in the new economy.

This democratization of knowledge and power has leveled the business playing field. It has also leveled the political playing field which is, if not the same thing, something very highly related and correlated.

Just as politics attempts to control who gets what, and who decides, the proliferation of information puts control into the hands of the aver- age Internet Joe. He is the customer and the provider as the flattened power matrix envelopes everyone with an Internet connection.

From this vantage point, new products and services are being develop-  ed in a way that is not just close to the customer, but are being develop- ed in conjunction WITH the customer!

And with Internet Joe now everywhere, all the time, the New Economy transcends borders, nations and politics.

C’mon back MONDAY 9/14 for Day 5 to find out
how this impacts commerce.

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 26 days to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS  or visit ow.ly/RysnP for the E-book
# # #
Hal@Businessworks.US    Peggy@Businessworks.US

Open  Minds  Open  Doors

Thank you for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur 

INTERNET ENTREPRENEURS

A FRONTIER MENTALITY

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Building an online business in the new economy? So you’re a “frontier pioneer.” You’ve figuratively hitched your horse to your wagon and joined the wagon train.

Can you imagine yourself in 1840 America, heading west to the new frontier, searching for gold? Time and space have changed, but the challenges remain.

When I started my consulting career 20 years ago, I took a small pro- ject assignment at the University of Pennsylvania helping the develop- ment office build its first website. I took some html classes there as part of the job to write the website content. The Penn Development Depart- ment built the first donor recognition site in the world. In the world. The first.

• As part of the job, I had to investigate whether we could get digital rights to legendary opera singer Marion Anderson’s recording library. I discussed the intellectual property challenges of this endeavor with the Music Department of Indiana University in Bloomington, Indiana, one of the places where these questions were first considered.
•  I talked with attorneys who were still working out how much of a copyrighted work we could republish online before violating the owners’ rights. Seriously. Lawyers were just beginning to entertain those ideas in the late 20th Century.
•  Then sometime around the end of that assignment, we got wind of some amazing new software that allowed me to build the website without inserting the html coding. I saw Windows for the first time. Since we were rounding the last bend of that project, I never actually benefited from these new technologies but we saw the changes coming.

The point is that, at times, I’ve watched the development of the Internet as more than just an innocent bystander. I’ve had some hands-on glimpses of where we started not that long ago. From that vantage point, and considering where we are today, I believe that—as the old song goes—“we’ve only just begun” to develop the new economy.

Are you here? Or are you there?

In the last few years we’ve hit an inflection point that is allowing the Internet to take the world economy in a new direction. People far more Internet savvy than I am are talking about this in much more sophisticated ways.

My purpose here is to encourage.

The online small business entrepreneur needs to go get her or his horse, hitch up, and join the wagon train. Getting into the Internet wagon train business space now is like buying gold at $390 an ounce… you think it can’t go any higher, but you’ll be wrong!

If you are weighing whether to offer your products and services online to a global marketplace from your own virtual storefront, consider it $390 an ounce gold.

Or step back one more historical notch

to where we began this DAY 2 article:

Close your eyes a minute, take a deep breath.
Can you “see” yourself panning for gold from
the back of your Conestoga wagon while your
happy horse camps out by the river?

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When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 28 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

See you here tomorrow 9/10 for Day 3.

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For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

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Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thank you for your visit and make today a GREAT day for someone!

“MATTER” Matters!

In just this past week, without even trying, and with minimal exposure to advertising, I’ve seen or heard the following:

• Black Lives Matter!
• Police Lives Matter!
• All Lives Matter!
• People Matter! (Sub shop chain)
• Dog Food Matters! (Pet store chain)
• Your Gums Matter! (Plaque removal products)
• Protect What Matters! (Life insurance company)
• Kids Matter! (Goat farm sign)
• Your Package Matters! (Delivery service)
• We’re There When It Matters! (cellphone service)

And surely Firefighters Matter and EMTs Matter and Doctors and Nurses Matter. And what about animals and fish and birds and trees and plants and oceans and mountains? Can there be any doubt that Children Matter? Or Pets? How about Grandparents? Teachers? Scholars? Boy Scouts? Girl Scouts? Athletes? And then there’s Hollywood people and Politicians? (Wellllll, the jury is still out on those two).

What about Artists, Writers, and Musicians?  And Tan people? Pink people? Albino people? Yellow people? Green people? Polka-dotted people? Purple people? Handicapped people? Poor people? Rich people? Sad people? Happy people? Developmentally-disabled people? Babies?

Where does it end? Or does it?

Will “Matter(s)” be this generation’s buzzword version of “Where’s The Beef?”

Are scientists now gathering from around the world to launch their new “happening” slogan?

MATTER MATTERS!

Do we really want to go back thousands of years and pronounce that Cavemen Matter?

And there is no doubt whatsoever that ENTREPRENEURS MATTER . . . because—without them and their creations—the rest of global society would have very little to point to by way of missions accomplished.

Instead of simply choosing to accept the bottom line– that if you are a human being, a creature or planet creation, YOU matter(!)— it seems we have been instead choosing to lose trust and confidence in ourselves and buy into the implied exceptionalism of which lives matter, with the implication that no others do!

Unfortunately, stampedes are rarely stopped before innocents are trampled. But at some point each of us needs to simply stand tall, look in the mirror, and proclaim to ourselves:

I  MATTER.

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Tune in here starting Tuesday, the day after Labor Day, to read and contribute comments to short DAILY excerpts from Peggy Salvatore’s new book, 30 DAYS TO A NEW ECONOMY for 30 weekdays in a row! Free. No strings attached. Why?
Because YOU Matter!

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Hal@Businessworks.US    931.854.0474

GOT A GENIUS MESSAGE?

GOT GUTS?

FEARLESS MARKETING is not about thumping your chest or flailing your fists wildly about before even stepping into the ring, the key, the batter’s box, or up to the tee, the net, or line of scrimmage.

Neither is it even about performing these kinds of antics after knocking down an opponent, making a slam-dunk, hitting an extra-base hit, sinking a putt, forcing a bad serve, or rushing for a first and goal. Sorry, truth is that you’re NOT Spiderman or Wonderwoman!

Being FEARLESS doesn’t mean being insane! It’s about stepping up and out as uniquely, as wisely yet brashly, and as customer-consciously as possible.

In the mid-late 60s, a creative marketing genius named Tony Isadore –then with the great Madison Avenue advertising agency, Young & Rubicam–came up with what was, at that time, unheard-of, earth-shattering language to headline an all-out media (TV, radio, print ads and transit signs) campaign to raise donations for The New York Urban Coalition, The message: “GIVE A DAMN.”

Risky business for those involved. Many thought the use of “DAMN” would be putting careers on the line. Yet the word happened. And because it was deemed by the public as appropriate for the purpose, it became a resounding success.

There is a time and place for everything, but the trick in FEARLESS MARKETING is to be that one step ahead, to anticipate what will work and how far to go in making it work. This is not to suggest ferreting through lists of prospective curse words to throw into your marketing and branding programs.

It is simply to make the point that when we look just far enough into the immediate future, with the right eyes (!), at the right market, we can almost predict an unusual word choice that will “click” with prospects. “GOT MILK?” and “DO IT!” and “IT’S IN YOU” and “LOVIN’ IT” and “THE REAL THING” all come to mind as two or three-word, double entendre messages that have made colossal sales.

And it’s hard to beat the great social media names (GOOGLE, Twitter, Facebook, and LinkedIn) that are in themselves, sales messages, and have even gained acceptance as verbs!

But, ah, be aware that none of these (or I’d venture to guess that any great, short, FEARLESS MARKETING messages) EVER just popped out of someone’s back pocket. Marketing messages that step up and out, that make a difference, that work, typically require re-working, revising, re-thinking, re-writing hundreds if not dozens of attempts, over considerable periods of sleep-on-it time.

So if you’re paying someone to produce the winning combination of words, be patient. Great branding never happened overnight, and if you can think of exceptions . . . you’re going to be wrong 99% of the time! If you think you can produce the perfect words yourself, become a copywriter . . . but don’t give up your day job!

FEARLESS MARKETING is not just the creation of a message. It’s also having the savvy and guts that underscore the message of FEARLESS! (the stage musical), which, applied here, translates to: If the risk involved is reasonable, run the DAMN marketing. FEARLESS MARKETING ignites FEARLESS SALES!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!