If you don’t know how to 

apply what you know,

you know nothing!

I saw some guest blog post somewhere today that made me laugh out loud because it naively proclaims that “expertise trumps experience” and then proceeds to flex 20-something-years-old muscle with empty rants and raves about Internet skills, from blogging to SEO and beyond.

Not being one to let sleeping dogs lie, I submit the following for your consideration:

• Younger generations have quite literally constellations worth of knowledge to offer to any given situation.

• They are born of Google and Microsoft and American Idol and Harry Potter. They are filled with energy drinks that make a cup of coffee seem like Darvon.

• We rickity old antique types watch high performance skateboarders, or teenage text message thumbs at work in astonishment — young people ooze skills that older people could never even have dreamed of possessing.

• And I do once remember hearing, at age 32, that I was “older than dirt” from a 21-year-old who was quite serious at the time. 

Yet something tugs at my sleeve. Is it per chance that discarded old notion of respect for experience?

Perhaps the tugging is because experience is almost necessarily a product of quiet reflection while “expertise” practically requires a shout from the rooftops to get the attention of others. 

Maybe I live in fantasyland, but it seems to me that –other than some phenom celebrity types: Justin and Hanna? Or the dudes who invented Twitter and Facebook– there’s really no one on that horizon of greatness that once ushered in Bill Gates and Steven Jobs.

Ah, but then this isn’t about comparing generations.

It’s about the fact that expertise means absolutely nothing if you don’t have the experience base to know how to use it productively.

No need to look much beyond the world of professional sports for a few hundred perfect examples.

The Internet? Well, aside from Al Gore’s claims to have once invented it, I believe that the “expertise” involved is in fact not with any single age or experience group, and research –even that which is distorted by Internet industry research leaders– is aptly underpinned with total age diversity in the expertise of blogging to SEO and beyond.

Ah, but then this isn’t about the Internet either, really. It’s all about the fact that regardless of all the wonderful online skills in one’s possession, not having a way to get paid for exercising them –because of lack of experience– also means absolutely nothing.

And there’s no need to look much beyond the artificial unemployment figures being cast about by self-serving politicians, who trickle on down from the White House, to clearly see a few million examples.

_____________________

THE BOTTOM LINE:

Expertise (whatever that means, and from whatever sources declare themselves to possess it) is simply a specialized knowledge base of how things happen or function.

Experience is knowing how to put that knowledge base to work to get results.

It’s pretty silly to be trying to make a case for one at the expense of the other. 

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 302.933.0116      Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

C’mon . . .When was the last

time you ever remember 

in your whole entire life

having a “trillion”

of ANYthing????  

Have you been listening to all the politicians talk about budget-slashing? They must be kidding!

Hey, it’s definitely no joke the economic mess we’re in. And TRUTH? Truth is -no matter who says what– truth is that we’ve got to live with it all for at least another three years. It’ll take a year and a half or more just for the new White House to undo the reckless spending tangle that the great “Hope and Change” hero created.

Business Owners Beware!

If you own a business and you’re not already working at unseating the socialism plague that’s practically brought you to your knees, you must be part of that crowd that thinks it understands “trillions.” I just read somewhere that a million dollars a day every day since Jesus died wouldn’t even add up to close to a trillion dollars.

The deal is that you must protect your budget without tearing it out by the roots. Oh wait, that’s your hair. Well, the thing is that if your business budget isn’t bare bones yet, you may already be out of hair and roots!

Here’s an example of spending priorities

that smart business owners must consider:

• MARKETING — You should be spending money for a professional marketing or branding writer to create your sales messages, but you should NOT be spending money needlessly to get your messages out.

Maybe that sounds like a “Catch 22”? It’s not. There are plenty of ways to reach your target market effectively for free, but you’d better be saying something worthy of capturing attention, creating interest, stimulating desire, and bringing about action and satisfaction, or get back to your budget board and start all over!

• OVERHEAD — Of course you have to pay the mortgage or the rent, but can you sublet part or all the space to a business that operates when yours doesn’t? Many instructional program businesses operate in evening or weekend hours. Do you have extra space you don’t need that you can separate from your workspace?

A lumberyard office building barters one small corner of space to a moonlighting graphic designer who provides the lumber company with free brochure and flyer designs in exchange for the space, electricity, and computer hookup.

• PAYROLL —Maybe space-sharing’s not practical, but what about sharing people? A centralized reception area and receptionist can save two or three or four businesses money and afford to hire a hard-working quality employee.

There’s much to be said for the old entrepreneurial “incubator” days, where all kinds of services and workspaces were shared. These included common area receptionists, centralized booked-time conference rooms, cleaning supplies and maintenance services, delivery and fuel costs, security systems, office supplies. If you can think it, try it!

• PROFESSIONAL SERVICES — When did you ever meet an accountant or lawyer or consultant or creative service person who wouldn’t be please to offer a discount for two, two, two clients in one? (Oh, that was “mints”? Sorry.)  

This kind of arrangement is especially win-win when common elements or interests prevail. Adjoining physical therapy and occupational therapy offices that both require similar electronic medical forms maintenance for insurance coverage reimbursements. A publisher and designer who both need a copyright lawyer.

Dig out your imagination here. Do the railroad track warning thing: STOP, LOOK AND LISTEN. Look around at what you’re doing from the standpoint of sharing, bartering, co-sponsoring . . . and maybe you too can “slash a trillion” or so!

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

If you are one of the following, you are all of them . . .!

Small Business and Professional

Practice Owners and Managers,

Educators, Sales Professionals,

and Entrepreneurs

What makes you different? Just the path you’ve chosen to take? Think about the one you’re on. 

It doesn’t matter if you teach third grade, own a chain of pizza parlors, sell advertising space or socks or perfume or gaskets. It doesn’t matter whether you’re a heart surgeon, hot dog vendor, social media guru. or a charity fundraiser. It makes no difference whether you manage a work team, a sports team, or function like the Lone Ranger.

The bottom line is that you’re not a government incompetent or corporate mogul or union thug, which means that you work for a living.

You work at what you do, what you support, believe in, were trained for, invented, designed, inherited, created, or stumbled into.

Does that pretty much cover it?

Ah, but what makes you the same? How could such diverse specialists have common grounds? Well, hey, you’re all leaders, right? You’re all communicators. And you are all (like it or not, willing to admit it or not) heavily engaged in selling on a daily basis.

You spend the bulk of your energy attempting to engage the interest and support of others in the ambitions, goals,  practices, opportunities, beliefs, ideas, and challenges that occupy your table, fill your plate and dance around your dining room.

Even when you’re not “at work,” even when you’re at family gatherings (you know, Ground Hog’s Day and Boxing Day, stuff like that), you’re still selling (oh, that nasty word again, especially for all you professional practice types; I know, there’re not too many brain surgeons rolling up their sleeves in supermarkets these days doing a “tell ya what I’m gonna do for you” presentation. There is that guy,though, with the sets of knives . . .)

What is it that you do when you get ready to give someone your spiel? Isn’t it that you (and sales professionals know this better than the rest of the world) are seeking common ground, shared interests, places where you can better relate to your audience? Aren’t you looking for places your paths have crossed?

Oh, my, there go all those light bulbs at once. Wait a second will you while my transition lenses back off. Ah, such a flood of light! 

So back to places your paths have crossed . . . of course that’s what we instinctively seek! Isn’t it, by the way, the premise for Facebook and LinkedIn?  

Whether we’re teaching a classroom full of students, explaining a procedure to a patient, a reason to donate, a special deal on foreclosed property, the benefits of sushi, the truck’s suspension system awards, how the use of Twitter can outperform Facebook, why everyone should buy a new mattress every ten days, or how easy it is to use this new bookkeeping system . . . we are constantly looking for common interest areas we can use to establish rapport.

We go to great lengths and ask a zillion questions to get to the point of “So you’re a Cubs fan, huh? Poor guy; you’ve really suffered over the years. I used to hang out with a few of them when I commuted from New York to Chicago for three years; I had an office at One East Wacker Drive on the Loop. What’s the name of that rooftop restaurant there?”

Well, maybe not all that dicey, but you get the point. We all seek crossed paths. They help us get closer to what’s under our skin. Prospecting is easier, but –more importantly– growing our relationships with existing customers, clients, patients, employees, suppliers, investors, lenders, and referrers is also easier.

Stop fighting it. Getting to know others better is a pathway all by itself . . . and one you can never tell where it will lead, but usually it will go where your authentic self opens doors and focuses spotlights. Open minds open doors.

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931.854.0474   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

This is an attitude message, not a sign-up or recruitment decree

Don’t let the media  

and the White House

bully you around!

It’s your business.

You’ve captained it through rough seas before.

You’ve made it this far.

You know in your heart that –as bad as this economy continues to be (in spite of all the White House and media protestations to the contrary)– you can survive the present turbulence by holding your ship steady and running the engines full ahead.

Why this message now? Because I see and hear about many small businesses getting weak-kneed and starting to actually consider caving in to all the psychological bullying messages that continue to run rampant out of the White House and the federal government’s puppet media, who have abandoned reporting for propagandizing.

Political manipulating has clearly replaced the reality of what it takes to turn around the economy. Don’t be bullied into buying all the nonsense spewing 24/7 out of the army of talking heads. Small business holds the only key to economic turnaround with genuine new job creation — real jobs that provide real career opportunities! 

I’ve had conversations with three business owners this past week (one retail, one manufacturer, and one service) who are claiming to be on the verge of abandoning most if not all marketing efforts to save money. “So board up your doors and windows too! Just toss in the towel now!” I was tempted to exclaim, but realized I’d simply be fueling the fires.

The L~A~S~T place to cut corners is marketing!

T h e   L~A~S~T   p l a c e.

No marketing, no prospects.

No prospects, no customers.

No customers, no sales.

Is that rocket science?

“Oh,” they say, “but we just can’t afford it anymore; marketing costs a fortune.”

No marketing doesn’t cost a fortune! Maybe the kinds of marketing you’ve historically done is proving too expensive to keep afloat in this killer economy, but good marketing does NOT have to be expensive.

In fact, really great marketing can be done for free or close to free when someone knowledgeable and experienced is handling it.

“Yes, but then there’s the expense of retaining those kinds of services!”   

First of all, the “Yes, but’s” run in the woods with the “Rabbuts.”

Secondly, and most importantly, there are VERY many resource people out there who have the know-how and the experience and the creative talents to put together a marketing program for you that is free or minimal expense, and that works, for far less money than you’ve been pouring into your earlier-days efforts.

Stop running! Stop doubting! Start searching! Be a detective!

If you are intent on marketing your business successfully for minimum expense and you are willing to focus a chunk of energy in finding the right individual or team who can do this for you, you will succeed!

And won’t that surprise your competitors? And (ahem!) the White House?     

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

If you’re not selling

your creations,

stop whining

about being hungry! 

You got music, art, writing, design, sculpting, dance, painting, acting, photography, and/or craft skills and you’re broke?

How is that? Because the world you’re trying to make money in is not a music, art, writing, design, sculpting, dance, painting, acting, photography, craft skills world, that’s why.

It’s a business world. Period.

If all you seek is to win posthumous awards and recognition, good luck and God speed (and I hope –in addition to your talents– that your billionaire grandmother left you a great deal of money). But, if you’re looking to make your creative talents make money, you’re going to have to step it up (or maybe take yourself down a notch!).

It’s a business world. Period. 

Will you have to prostitute your skills? Perhaps. Depends on your definition of “prostitute” (as a verb), but if you do feel like commercialization is a process of selling your soul, you might want to re-think the value structure you’ve saddled yourself with, and accept that payment for services is not always about the giving up of one’s spirit.

It is only within your realm of definition of the word, “prostitution” that you choose to accept for an act or creative product or service of yours to be what it is.

Be reminded, in other words, that

you choose your behavior.

When you can accept that truth, you will be able to stop torturing your self. You will free yourself to give up all the self-destructive attitudes you may harbor about having to trade off your creative talents for some project retainer or ongoing fee that you’ve considered unethical or unappreciative of your instinctive abilities.

Or, someone once told me she didn’t feel the stars were aligned for her to feel okay about getting paid for applying the purity of the innermost resources of her mind to a brand name.

She was not independently wealthy.

Instead of using her God-given talents to earn a living, I presume she’s now contributing to our nation’s misguided, deficit-draining, socialist agenda, collecting welfare and food stamps!  

Do you have to market and sell and publicize yourself and the work you produce? Yes. Or hire someone you trust who has those skills and is sensitive enough to your neurotic state to be your agent or rep and stand in the publicity spotlight for you. Easy to do? No. Not if you are truly gifted and struggling to acknowledge the need.

Keep in mind that successful marketing of creative talents and creative products takes great amounts of tenacity and networking and skill-sets that include public relations (events and news release coverage), branding (both you and your creativity), and business applications to Internet and social media avenues.

Don’t feel that you’re lowering your standards. Choose instead to see you are raising your odds for success.

The more you sell, the more you can command the integrity levels of work you deserve, but right now, it may be time to start affording to bring home more than junkfood, and get some nutrition on the table to feed that creative furnace.       

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

We humans are “suckers”!

No? Well, here’s

what we buy:

•  Good-looking women

• Good-looking men

• Good-looking children

• Cute babies

• Especially ugly men, women, children, and babies

• Puppies (any kind)

• Red,white, and blue (still the top colors in America!)

• Repetition of messages, including colors, designs, images, and fonts

• Love stories

• The promise of love, suggestive or otherwise

• The promise of sex, suggestive or otherwise

• Music (all kinds – there’s something for everyone)

• The promise of svelteness, muscles, physical strength

• The emotionally-satisfying images associated with brand names

• Taste

• Smell

• Softness

•  Ruggedness

• Good feelings

• Happiness

• The promise of happiness

• Wealth

• The promise of wealth

• Security

• The promise of security

• Relaxation

• Discovery

• Endorsements (especially from celebrities, and “regular” people

• Opportunity

• Time savings, speed, access

• Responsibility

• Praise

• Convenience

• Sports and entertainment

• Food and beverages

• Preservation of resources

• Health and the promise of health (physical, mental, emotional)

Do you see anything here that looks like logic? Rationality? Objectivity? Product and service features? Warranties? Guarantees? Reasoned sensibility?

Of course not! UN-emotional, logical, rational types of appeals are only used by buyers to JUSTIFY their purchases!

All purchase decisions (even those that appear on the surface to be rational ones are emotionally-triggered. Because people buy benefits!

And nothing on Earth has proven ability to trigger emotions as effectively as words. Because good sales words keep it simple! Because words explain benefits!

How much attention does your business pay to the words it uses? How much do the words you use answer the question every consumer has:

“What’s in it for me?”  

Is your branding message as concise, meaningful, and emotionally-triggering as it can be. Does it emphasize benefits instead of features?

Does it attract attention, create interest, stimulate desire, bring about action, provide satisfaction?

And does it do all that in seven words or less?

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

The Answer IS . . .

ASK QUESTIONS!

Whether you’re looking for better grades, improved cash flow, an investor, a loan, new customers, repeat customers, a new employee (or  job), new revenue streams, the exact right set of words for a branding themeline, or some trace of your ex-mother-in-law who changed her name and left town with the contents of your wall safe . . . your odds of success increase dramatically when you:

ASK QUESTIONS! 

You might think that’s pretty basic advice, but my experience is that it least happens when you most expect it –especially with headstrong entrepreneurs.

It isn’t that business owners strut around with a know-it-all cockiness; it’s that they don’t want to waste time and it can often seem more productive to step out of a meeting, seminar, webinar, conference call, txtmsg exchange, or cocktail party, than to suck it up and stay there and have to ask questions (when time is perceived to be better spent, instead, taking action).

Does that ring a bell or am I just imaging things?

Entrepreneurs (and most men, it seems) have to be on the verge of total mental meltdown before they’ll ever stop to ask anyone for driving directions. It used to be the threat of embarrassment for being so dumb as to have gotten lost. Now. it’s more like cringing at the thought of getting a reply like: “Hey, man, you mean you ain’t got no GPS or MapQuest thing?”

Here’s the bottom line:

If you don’t ask for what you want,

or what you want to know, 

you don’t get it!

(Always? No, sometimes we get things by accident.) 

Oh, and asking questions is completely useless if you forget the answers. Write them down. Stop with all the excuses about how much time it wastes to write things out by hand on paper (assuming you actually still own a pen and can find some paper, and remember how to write ;<)).

When you write things down, you get them out of your head, create more think space, and deal better with the inevitable interruptions that occur within seconds of getting your question answered. Note taking is not only smart insurance that you’ll walk away with an undistorted idea of what you heard, it also communicates that you value and respect the source of the responses you get.

The answers to questions

are at the root of all progress.

If you’ve been focused on secondary research sources (like books, reports, and the Internet) as your primary decision making tools, you may want to get yourself out into the real world and ask real people real questions once in awhile. There’s nothing can compare with asking real customers what they really think, really listening to their answers, and really writing down what they say.

Formal focus groups? Perhaps. But just plain old informal questions (without rebuttals, defensive reasons, excuses, or “yes, but’s”) will serve the purpose just fine. You will walk away feeling gratified, maybe astonished, and definitely enlightened. So???  (That was a question.)

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931.854.0474    Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”  [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Life is complicated enough.

Business owners whose messages add temporary 

 confusion lose permanent customers.

• From misplaced marketing messages to lousy operational instructions
• From squirmy small-type warranties to smoke-and-mirror contracts
• From jargon-filled business plans to sales spiels focused on I/Me/My/We
• And with totally non-communicative website content

. . . America’s businesses are strangling themselves with bad word choices that are costing more business every day than they are intended to create.

Contrary to popular opinion, one

word is worth a thousand pictures!

Pictures set up customers, but WORDS are what sell them!

The words you choose to use to sell and promote your business’s interests –to give your business consistency, backbone, and a customer-centric sense of enlightened self-interest– can produce revenues, new revenue streams, profits, and a positive reputation.

But the wrong (e.g., too complicated) words used in the wrong places at the wrong times, will demolish all you’ve worked to build, in one fell swoop!

Are you selling products or services that are —for example— manufactured or fabricated in China? Are user instructions written by the manufacturer or fabricator?

Odds are pretty good that they might as well be in Chinese!

“Getting lost in the translation” is not an empty phrase. It’s truth is found in those 27-language fold-outs for practically every tool, electronic device, and self-assembly item.

And THAT translates to lost return-visit sales, both online and in-person.

If your business depends on customers coming back to buy more, you cannot afford to lose them to competitors AFTER they struggle with a poorly-explained purchase that you are not likely to ever hear about (until AFTER your accountant tells you about last quarter’s diminishing cash flow).

Unless you’re committed to losing repeat-sale business, STOP buying goods and services from other countries to sell or resell in America that come packaged with unintelligible, non-communicative directions. Demand that instructions be clear or refuse purchase. Customers will not separate sources. Disgruntled, frustrated buyers will blame you for being stupid and insensitive, not China!

You know the “Keep it simple” formula. It works. As the slogans go: “Do It!” and “It’s In You!” and “I’m Lovin’ It!” . . . There’s definitely something to be said for “It” . . . got it?

Does an eight-year-old (or eighty-year-old) have trouble tracking down information on your website? Is the sales message obscured with meaningless verbiage? Does your branding message or theme beat your business chest, or focus on the customer? Is what you are trying to communicate too lost in the clutter of features to ever get around to selling benefits?

Are you communicating too much, too little, or just the right amount of information? Do your news releases start to sound like a back-seat driver? Do they get published? Are you making the most of them with direct mail and email followup? Does your social media program emphasize Twitter, LinkedIn, PRWeb and BizBrag? Why not?

Facebook may be great for socializing, but doesn’t cut it for business simplicity: You direct people to Facebook so you can then direct them from Facebook to your website? Send visitors direct to your website!. Life is complicated enough.

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931.854.0474 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Shop ‘n drive in peace ‘n quiet!

What a wonderful thing, the Superbowl,

for those who don’t care about it. 

You can commandeer the extra TV, take it to the attic or basement and watch anything your little heart desires without interruption.  It’s a great day to go shopping or take a drive because everyone else is not doing either.

You can go to the ocean and walk on the beach or boardwalk and know that every person you see there thinks the same way you do about this brainless, gorilla sport that attracts more heavy drinkers than athletes, and that can’t hold a candle to baseball or tennis or volleyball for genuine instinctive athleticism and mental challenge. 

No, I’m not calling all football players wimps, or all football fans drunkards. 

I’m just saying that football is not a sport that’s notorious for producing literary, scientific and artistic genius’s (geni?), and that —to me– it’s more amazing to watch what companies will spend more than T H R E E   M I L L I O N   D O L L A R S  on (for less than 60 seconds of sponsorship), than to see the event itself. 

The commercials are, admittedly, always super themselves. 

But that makes me think we should just have a “Super Commercial Bowl” and skip the football stuff all together. 

We could root for one beer or car company over the other, buy all their promotional gear, put giant promotional junk in our yards, hold tailgate picnics outside of neighborhood bars and car showrooms, make cute little cookies and cupcakes in the shape of the manufacturer we’re rooting for, and call central phone numbers at a $1.99 a pop to vote on our favorite commercial. 

The winning company would have TV crews in their locker room after the contest and spray champagne on each other.  Kids could go to school the next day and dis the losers. 

We could all txt msg our teenagers with something more substantial to discuss for a change (besides, “Hey, how’s it goin’?” and “Fine” or “Whadya do at school today?” and “Nuttin” or “Where are you going?” and “Out.”). 

Tomorrow, we could gather round America’s watercoolers and coffee shops and talk about which parts of which commercials we liked best and thought were stupidest . . . Whooooooh!  Wait just a cotton-pickin’ minute!  I forgot.  We already do most of that already anyway, right? 

So enlighten me:

We need football because?????? 

P.S. Just heard the news that the most “chicken wings” consumed in the history of the world are consumed on Superbowl Sunday!!! That makes for an awful lot of chickens out walking the streets . . . so be careful!

 I must be missing something.  [;<} But then, what do I know?

I’m just a baseball fan (as if you hadn’t guessed).

Oh well, have a GREAT SUPERBOWL SUNDAY FAMILY DAY!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Why is it so hard to just

  shut up and do what’s right? 

An awful lot of nonsense gets carried over into the business world from society and the media. But I guess that’s to be expected. After all, business is simply a mirror reflection of society’s needs and wants. And the media makes a living by attracting attention with lies and sensationalism that “play off of” society’s needs and wants.

Lies and sensationalism attract attention and create interest. That, in turn, sells newspapers and magazines and draws TV and radio audiences. Media lies and sensationalism boost Internet website visits.

The higher the numbers get, the bigger the demand created for businesses (especially big businesses with multi-million-dollar advertising and marketing budgets) to purchase message time and space. The more message time and space purchased, the more media is incited to lie and sensationalize. A vicious circle.

Bottom line?

There’s a lot of noise out there!

What I find particularly disconcerting is what appears to me to be a growing pervasiveness of leadership reliance on chatter instead of on listening.

The American public has (hopefully) had a two-year-long lesson in the societal strangulation that occurs when you make a great orator –with less than minor league leadership skills and experience– into a national leader who clearly does not know how to listen.

Not listening is by itself an unforgivable offense for any leader. Openly espousing a socialist (Marxist, some even say) agenda that literally flies in the face of America’s Constitution adds fuel to the leadership fire.

One compounds the other by pulling the rug out from under small business’s ability to reverse direction of our ever-plunging economy. It is small business, and only  small business, that can create new jobs. Small business doesn’t fit a socialist agenda. Connect the dots. 

~~~~~~~~~~~~~~~~~~~~

And so, we are now also seeing a long trail of energetic young entrepreneurs moving into business leadership posts. But they have nothing much to guide them except the seats of their pants and the role model they naively swept into the White House.

The ugly thought alone of a nation of outspoken, brash young business “leaders” preoccupied with presenting instead of listening is frightening to say the least. Pep rally speeches can get people excited, but they don’t get the job done. 

And as disheartening as it is for me to even use this blog as a place to address concerns like this, I can’t help but think that America has brought herself to her knees . . . and that now is the time for every leader of every business entity to 1) get up, 2) stand tall, and 3) listen carefully to what others are saying:

customers, partners, employees, investors, referrers, lenders, suppliers, vendors, service providers, advisors, geographic and industrial and professional communities served.

We cannot just “hear” them.

We must actively “listen” to them.

We might even learn something

about not only doing what

works…but about doing

w h a t ‘ s    r i g h t !   

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!