Been Tweaked? 

     If  you haven’t had a professional examine the words you’re using for your business — to communicate, explain, describe, sell, plan, promote, publicize, print, email, broadcast, and blast across the Internet — you’re missing great potential sales, revenues, and profits.

     And you may be adding untold hidden expenses every day, even every hour.

     You could very well be the best at what you do, but if you’re not trained and experienced as a skilled professional business marketing writer, it won’t matter.

      It takes only one slightly wrong word to UNdo all your years of hard work, to UNdo the strength or promise of your customer or investor bases, to UNdo your employee, supplier, and community relations.

     But here’s the best kept secret of successful businesses and practices in your industry and profession:

They’ve all been tweaked! 

     Every highly profitable revenue-charged business and professional practice is measured by its leadership, reputation, productivity, and the words it uses.

Research proves time and again that what your business says (and the ways that your business says what it says) makes the difference between success and failure

. . . on the Internet; in emails, news releases; promotional, ad, branding and marketing campaigns; mission and vision statements; employee and sales training; supplier, investor, and referrer motivational programs

. . . on the front lines and telephone lines with customers, clients, patients, and prospects.

     How does one get her or his business “tweaked”? Where do you start? You start by submitting rough or revised drafts for professional review and input. The finished product is the revised return of a polished document, ad, release, web page, branding theme line, business plan narrative, layman translation from technical material, ebook, training outline, whatever.

It’s a process that raises your ideas up a notch

and puts you ahead of the competition!

     The good news is you need NOTspend a fortune to get tweaked. Many mid and large size companies that use internal Tweakers, also hire outside firms to tweak and prepare their messages (often at outrageous fees of $10,000 to $20,000 a month!). But this is SMALL business. And no one else can represent your business ideas as well as you.

     You don’t need high-priced outside service firms to tell you what to say. You need a budget-conscious, experienced, professional Tweaker who can take what you’ve done and put it in the right language and context for the market you want to target.

     Some, like having preventive maintenance visits, get a “Tweak Cleaning” twice a year. Some are happy with an annual “Tweak Insurance” Review. Still others want “On-Call Tweakability.” Oh, and if you’ve read this far, you must be interested. So yes, I tweak.

# # #

Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

     It used to be that the only shovelfuls of you-know-what that hit the proverbial fan were flung at us relentlessly from our TV screens. And still we need only watch about 6 seconds worth of any network news broadcast (and how amazing these have not yet come to be called opinion broadcasts) to know that this bull you-know-what stuff is still spewing (splattering? Ugh!) forth about every other tick of the clock.

     So TV-after-Sesame-Street actually has some value. It taught us boredom. It taught us all how to not step in you-know-what. (Curiously, though, some who make it big are said to have stepped there. Hmmm. Go figure.)

     And then along comes the Internet: a truly remarkable and revolutionizing challenge to our senses. Compared to TV, which puts it right out there, the Internet rolls it all up in clandestine little balls and tucks it neatly into our pockets, between the sheets, into  overhead compartments, and under our tongues (well, okay, the tongue thing is pretty disgusting, even after being ordered to eat you-know-what!)  

     We have mastered TV you-know-what, but we’re being tricked everyday by the Internet versions. Can you forever avoid opening a spam email? Isn’t there always that one-time appearance of an old lover’s name in the FROM column, just enough to trigger-finger that mouse of yours into a giant porno pop-up that blazes your trail for 6 months of Pfizer Viagra email you-know-what?

     How about all the websites that start you out with a free ebook download – a terrific 7-Step Action Plan for boosting sales and winning 635 new customers by 9am tomorrow — that takes up two whole paragraphs buried in 19 pages of splendorous full-color you-know-what sales spiels.

     And what else could this innocent little download website possibly be selling except (Aha!) replacement color print cartridges that you just dried up in exchange for your email address that now entitles you to 476 exciting new junk emails a week for life. TV was never like this.

     With TV, you change the channel. With the Internet, one slipup, and a little hourglass guy jumps in your face and freezes your screen to the point where you either heave the whole pile of hi-tech you-know-what out the window, or you start banging on your 15 year-old neighbor’s door to see if you can pry the iPod loose long enough to enlist some hourglass killing skills at a hundred bucks an hour. AW, YOU-KNOW-WHAT!  

     Well, here you are, a respected (let’s hope) business owner. You’ve worked your butt off to get where you are and build your business, working nights and weekends. Your geeky brother-in-law works four-day weeks out of his bedroom closet in his pajamas selling search engine optimization services online and makes twice as much as you.

     No you-know-what! That you-know-what head?

     TV taught us to relax and let down our guards because all of it is no-brainer you-know-what. The Internet has forced us to arm ourselves, and be forever on the alert to keep our businesses out of the deep hmmm-hmmm-hmmm. Internet business buyers beware!

 Comment below or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

AIN’T NOBODY

WRITES

NOTHIN’ NO MORE!

     For those of you out there who can still actually write with a pen and paper, consider yourself in possession of a unique skill (even if your handwriting resembles the scrawl of your favorite nearby brain surgeon, or your neighbor’s cocker spaniel . . . probably can’t tell them apart! Uh, the writing).

     And you can be assured your handwriting is a skill that’s underused, especially if you own or manage a business or are in professional sales. I lump those entrepreneurial and sales careers together because if you own 0r manage a business, you sell. And if you’re in sales, you own or manage a business.

     So here’s the thing: AIN’T NOBODY WRITES NOTHIN’ NO MORE.

     Don’t believe me? Just look around and what do you see? PCs, Laptops, Cellphones, BlackBerries, Strawberries (Oh, sorry). You really have to search to find a pencil behind some one’s ear anymore, and fountain pens? That’s like discovering a pygmy tribe living in midtown Manhattan.

     Think about the times in your life when you’ve seen business people step up and do something unique, something different for their business or their customers or their employees or their suppliers, and you think to yourself: Self! That’s an idea I wish I had though of first because no one else is doing it.

     Well, here you go — a great new, FREE idea for you that I GUARANTEEwill make you stand out from your competition, regardless of whether you’re a farmer, a rocket scientist, a realtor, a proctologist (okay, well maybe not a proctologist), a website designer, an undertaker or wedding planner, an accountant, a lawyer (though I don’t distinguish much between a lawyer and a proctologist), a retailer . . . you get the idea.

     Dig out that old pen you forgot about; find some nice (unlined) notepaper that’s been collecting dust in the back of your desk drawer. Practice a few freehand swirls of ink on your local newspaper, which is not much good for anything else these days, and get ready to fire off some genuinely appreciative notes to present and past customers/clients/patients who have been particularly supportive of you or who are especially interested in you and/or your business products and services.

     You will get more attention and more mileage out of 100 personal handwritten notes, than you will out of 500 emails or 1000 text messages, or 5000 Tweets. I won’t even bother to waste your time with a visit to the dim prospects offered by US Postal Service incompetence no matter how great you think your direct mail campaign is.

     Do I guarantee these numbers? Of course not. But I absolutely guarantee — given the exact same message — a handwritten, personalized, hand-addressed and hand-stamped note will outperform all the solicitation glut that’s pouring out of our computerized lives. All you have to do is think of what to say, then say it in your own scribble. Oh, and Hallmark cards don’t do it either. Their commercials make you cry maybe, but their words are not your words, and they are machine-printed.

     Besides that no one else in your marketplace is doing it, what makes this idea so outstanding? People like real. Spill on the ink and it will smear. If your writing is great, great! If it’s crummy, great: what other messages do your customers actually work at trying to read? Say what you think. Say what you feel. Keep it short and sweet. But DO it. I promise you’ll be amazed at the responses you get!   

 Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

How to bypass

banishment

to the social media

basement of

business blunderers…

     Don’t let the hype-artists intimidate you into thinking there are some kind of magical secrets you need to know in order to make social media work for your business. Sorry for the sprinkling of reality, but the “magical” part is simply common sense, and the “secrets” are nothing more than common courtesies. 

     There is just the first name of the thing to be tended to: Social.

     If Twitter and Facebook and YouTube and the others were intended to be all about business, they would have been called business media. But, Aha! They are social media, which means that if you choose to bring your business to a social gathering spot, you’d better be willing to lighten up and socialize.

     If you instead insist on being a pushy, boorish business type (even if your comments are entertaining), you can count on being left standing in some damp, dark, obscure corner looking forlornly at all those who are having fun bippity-bopping around. You won’t just be feeling left out, by the way, you’ll actually be getting deleted, disconnected, and blocked by the socializers. (Now there’s a concept!)

     Imagine! People hooking up and chatting with one another for the sake of hooking up and chatting? Now that’s not to suggest that all the millions of business-minded, entrepreneurial folks out there cannot go to the party, and cannot talk business. But — like handing out business cards at a wedding — you’ll go further with your pursuits if you focus on being discreet.

     Realize that the vast majority of social media users (“followers” and “friends”) are actively engaged for personal gain and well-being, to look and feel important, and to chit-chat freely with friends, family, acquaintances, and complete strangers in the mad rush of what we have come to call life in our ever-less-personalized, busy, instant communications hi-tech age.

     In other words, if you’re going to go on or into any of these social networks, attempting to hawk your wares or services, you need to remember that you’re a guest at the party that’s catering to friendships, acquaintances, and life issues. If you overlook basic courtesies and fail to indulge in some friendly banter because you’re so focused on selling, you will be banished to the basement of business blunderers!

     And, it is that — first and foremost — that business moguls must remember: Always thank your host and hostess or, in this case, those who mention you, who connect with you, who introduce and applaud you, and even those who disagree with you. Don’t pass up any chance to express your appreciation and gratitude to others by name.

     Start out timid. Brash crashers are viewed the same in social media as they are at a real party. If you stick to an agenda of being discreet, polite, friendly, and caring, fellow followers and friends may even outright welcome your sales spiels . . . especially when what you have to say changes frequently and gives others pause to think about, laugh at (be careful here!), or learn from.

     Best to stay clear of the same topics you are generally best to stay clear of at a real party — religion, politics, family laundry, and sex (not necessarily in that order). Remember the alternative: basement banishment is not typically a pleasant experience.  

 Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

The farther apart we go,

 the closer we need

to be.

     As time and technology continue to stretch the great divide they’ve created between human beings . . . and personal relationships become less personal . . . the importance of common sense and common courtesy rises to the surface with more pronounced impact than ever before.

     The HR and sales management rule of thumb, “Praise in public and criticize in private” has — for example — no less common sense meaning now, with increased communication reliance on emails and text messages, than it did in the days when every encounter was a personal face-to-face experience. In fact, the integrity of that “Praise and Criticize” guideline is even more important today.

     Why is that? Because today, we rely more on short, concise, written notes, and every communication is traceable. When someone is praised by email for exceptional performance, everyone in the ranks should get a Cc. When someone is criticized, and Bcc’s are flying around, poor judgement is being exercised, and hidden agendas overwhelm integrity.

     If you run your business on a need-to-know basis, and that works for you, then stick to that and don’t entertain exceptions. If you have a broader interpretation of management transparency and practice across-the-boards openness with all your people, and that works for you, don’t drift into occasional closed door sessions or transmissions. Consistency is what builds business success because it’s what fosters customer, employee and supplier loyalty.

     Customers, employees and suppliers all like to know where they stand. They appreciate business policies, procedures, and approaches that are predictable, and that — even if they disagree with them — they can be assured of no surprises!

     Common courtesy of course is most evident with every exchange, in writing and electronic transmission, in person and on the phone. It is so evident because it is so simple, takes so little effort, but works wonders for every recipient: “Please” and “Thank you!” may sound like dumb old customs to some in this day and age, but nothing else has ever risen in all of history that accomplish more than those three words. [And at-home applications are as important as on-the-job.]

     People are hired and fired, sold and unsold, respected and disrespected by the subjective measures of others as to the genuineness with which these three words are expressed, and if, in fact, they are expressed at all. Those who let “Please” and “Thank you!” flow freely (yes, even when the waitress puts your silverware down or pours you a glass of water, even when a delivery person brings you something you don’t want!) are the people who spread positive attitudes and who will achieve the most success.

     No need to take my word for it. Simply observe those words in emails, hear them in person and on the phone and — assuming they’re delivered with some sense of authenticity — judge for yourself what your impressions are of the person using these expressions of courtesy vs. those you observe and hear who don’t. It’s your call. Thank you for your consideration! 

 Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

“I see your true colors

 shining through . . .”

                                                                                                                                                          — CYNDI LAUPER

      Is your workspace the drab morning dove gray of a typical stock brokerage or mortuary? (This two-pronged question is, of course, not to suggest any business commonalities.)

     Perhaps, on the other hand, your business screams the vibrant emotional red of casinos and fast food restaurants, or the deep green (“GO” and “MONEY” subconscious associations) of endless bank office and lobby carpets?

     Then there’s always the Caribbean blue that many travel agencies splash around as wall coverings or carpeting or (Awk!) both. How about that maroon and gray at your doctor’s office (presumably because someone thought doctors who are always gray and dealing in blood couldn’t be more appropriately coordinated)?

     Oh, and right . . . we won’t even bother to address the hidden meanings in black and brown law offices.

     Is there some kind of color scheme logic to your workspace or is everything just random?

     How about your product and service “packaging”? The baby stuff? Right, we got that with oinky pink for baby girls and powder blue for baby boys and yellow for unknown and neuter babies!

     You do know of course that even after all that’s happened in recent years, and in spite of political overthrow attempts: red, white, and blue are still the best selling colors in America?

     Did you think there was no method to the madness of TV scene backgrounds, website pop-up colors, ad and brochure uses of color? Has it occurred to you that wardrobe and make-up people on film and video broadcast sets choose certain colors and fabrics and shading and backdrops and patterns and designs for a reason?

     Do you choose what you wear and what you put on your skin everyday according to your schedule? “Dress down Fridays” have become “Dress Down Everydays” in many businesses. What colors do you “Dress Down” to? Why? Are you arware that pinstripes are supposed to communicate sincerity, that Navy blue is seen as authority, tan as neutral.

     You may dismiss all this as nonsense, but if you’re trying to make a major sale or sail through a job interview, wouldn’t it be foolish to not taske advantage of every possible tool at your disposal?

     Why would you want to dress or present your products and services in overpowering colors when you’re trying to schmooze powerful prospects? An over-the-top flashy power dresser is not likely to sell many premium luxury cars because prospect profiles are of well-to-do, powerful people who want to control their shopping excursions. [They’re looking for tan pinstripes.]

     Get employees and customers and suppliers to tell you what color they most associate with your business, and why. No rebuttals or defensiveness; just take it in, write it down, and summarize what you learn.

     Then do some online and/or library research on the one or two colors that you hear most. Are you on the right color path for the image you seek for your business? What can you improve? How? What minute can you start?

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

Decide what you

want to do.

Decide what you

can do.

Decide what you

will do.

     When you determine what you want to do, what you can do, and will actually do INSIDE . . . then go OUTSIDE.

     Too many small business owners start out thinking too big on the OUTSIDE. They march into major marketing and ad agencies, PR firms, media and branding service and management consulting companies, waving investment or borrowed money to engage services they not only can’t afford, but don’t even need to begin with.

     Here’s where common sense gets lost in the shadows of egos.

     You own, manage, operate a business or professional practice. You don’t need outsiders coming in and telling you what your vision or mission statement should be or how to manage your customers or employees or suppliers, or how to sell or maintain your operations.

     You already know how to do these things and nobody else can do these things like you can.  

     You are the heart of your business.

     What you see and hear and think and feel about it is your unique perspective. You can pay outsiders to pretend they get it and pretend they know essentials that you don’t. But they don’t. Until your business grows to mid-size, the only genuine and justifiable outside assistance you’re likely to need (besides perhaps technical website design and maintenance)  is with creating, developing, and delivering the words you use.

     Crafting your communications messages and approach is best done by a proven wordsmith who can demonstrate ability to capture the essence of your business and your “voice” (the ways you express what you think and feel about your business) and put it into appropriately persuasive language. 

     Your branding theme-line needs, for example, to explain what your business is all about, what you do and what you provide, tell a story with a beginning and a middle and an ending, be memorable and/or clever . . . and use seven words or less!

     That kind of writing takes a special skill. Making applications of that theme-line work positively in news releases, brochures, websites, social media, direct mail and other traditional advertising forms takes a special skill.

     For a small business, thinking OutsideIn —hiring a large marketing or PR or advertising agency or consulting group to attack tasks like these–  is a dangerous practice. It is typically a colossal waste of money, time and energy. To make matters worse, the likelihood is that any such efforts will only succeed at winning industry awards for the “team” you recruit. Rarely if ever do these arrangements produce real sales.

     Make it your first line of defense to always work your business from the InsideOut

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

When you undertake

to organize, manage,

and assume the risks

of owning and running

a business…

. . . you are not just taking a leap of faith.

You are taking the leap with a full plate in hand.

Imagine a waiter balancing a tray full of dinners on one hand and carrying a “table jack” with the other, while deftly jumping across a six-foot moat into a flame-edge-bordered room packed with ravenously hungry people, and no idea of who ordered what.

     Whew!

     Well, if the guy is the owner of the restaurant, odds are the right people will get the right food, others will get some complimentary food with appreciative remarks and everyone will end up coming back.

     If it’s a giant chain restaurant, the wrong people will get the wrong meals, nobody else will be acknowledged and the only ones who return will be coming back for the cheap prices only. 

     It seems appropriate on National Prayer Day (yes, that’s today in case you forgot to say some) to be addressing leaps of faith, even if it is in conjunction with a business focus. Entrepreneurial enterprises are, after all, among some of the world’s greatest benefactors of prayer and leadership faith.

     Most small business owners do most everything that needs to be done by themselves. They sell; they finance; they organize; they manage; they innovate; they manage and serve customers and clients; they market, promote, and publicize. Entrepreneurial “personalities” rarely if ever match corporate counterparts (and most would agree there really are no direct counterparts anyway).

     Entrepreneurs tend to be entrepreneurs because they simply don’t fit the orderly, entrenched, established, procedural, authoritative and controlling mindset that corporate muckity-mucks seem to thrive on. Corporate guys are invested in the status quo. Whoa! Don’t make waves!

     Senior executive vice presidents and directors of anything are up to their you-know-whats in burdensome and tedious reliance on planning and analyzing . . . activities that are viewed by upstart business venture principals as paralyzing behavior.

     By contrast, entrepreneurs thrive on innovation, action, and high enthusiasm. When a small business owner consults with her market research department, she is talking to herself as she cruises through Bing and Google.

     Okay, so right about now, I know there are a smattering of grumbling corporate people (mostly, it seems, brothers-in-law of entrepreneurs!) who are punching their monitors and yelling that times have changed and big business is now leading the way in innovation and brand loyalty and new market development and communications and high-level training. Bull.

     Automakers? Banks? Pharmaceutical giants? Oil companies? Mainstream media? Consumer product manufacturers? Need we go further? How many of these do you see taking leaps of faith?

     The monster donut-maker guys may think America runson their junk food, but they’re dreaming (their coffee’s not even good!).

     America runs on small business and entrepreneurial spirit, on Mom and Pop Stores, basement and kitchen table and garage businesses, one-man-band services, farm families, commercial and residential contractors, and techies in bathrobes working out of their bedroom closets. 

     That’s what we’re all about. That’s what will turn this economy around. That’s who we need to be remembering in our prayers today and every day. Small business and entrepreneurial pursuits are the foundation of America’s past and the keys to America’s future.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

J & J Leadership

Lessons

 Go Far Beyond

BandAids!

     We are witnessing now one of the world’s worst oil leak disasters. It could have been drastically minimized with immediate action. 

     Instead of responsiveness, however, we had eight days of Presidential foot-dragging in order to be preoccupied with more important issues, like trying to push Goldman Sachs over the edge of the political cliff without toppling in over them, and hosting a reception for the New York Yankees, among other such critical demands.

     Ah, but after eight days, when the White House finally did decide to step up, determined to save a token pelican or two, some key federal-titled muckity-mucks were actually “dispatched” with orders to report back in 30 days.

     Right, 30 days! How long would it take anyone you know who lives on a coastline to tell you that on top of 8 days of hundreds of thousands of gallons a day worth of leaked oil, we are destined to inevitably see that oil along the Eastern Shore? How about 30 minutes?

     WOO HOO . . . a little too little too late! Imagine taking this approach to respond to a business problem. You’d be out of business. Or, you’d be big-time up to the tops of your hipboots in debt with expensive apolgetic and advertising media expenses. Ask Toyota.

     Either way, the problem multiplies exponentially when responsiveness is not present. Without a sense of urgency built into your leadership position, your business is only as strong as the last time you took swift positive remedial action.

     The classic textbook example was, of course. when Johnson & Johnson handled “The Tylenol Scare” of 1982. They acted poste haste and authoritatively.

     J&J management breeds leadership. It doesn’t matter that you might have a mom and pop grocery store (are there any of those left?) or a 3-person home-based business, there is much to be learned about crisis management from the way J&J dealt with this potential disaster:

• Apologize immediately and completely.
• Act immediately.
• Tell ALL.
• Follow up.
• Stay invested in the solution and be transparent.

     Bottom line: RESPONSIVENESS.

     When you tackle a major problem head-on and immediately, the biggest risk you run is being accused of being over-zealous. What’s that compared to lost lives, lost environment, lost trust, lost credibility? The important distinction to remember here is the difference between reSPONDING and reACTING.

     When you reACT, you run the immediate risk of OVER-reacting, and that puts you out of control. When you reSPOND, you are acting with control, and you are ensuring increased odds of success. Seeking a practical control tool? Take some deep breaths!

Click Here to work with Hal NOW!

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

How to write it and

where to send it!

Last night, some of the “unwritten rules” of news release structure and engagement were addressed http://bit.ly/aDKj4H . . . now here’re some basics on how to write a news release, and what to do with it.

     A good rule of thumb guide for your headline is to summarize the “hot spot” of the release in seven words or less and, whenever possible, include your business name in those seven words. Many professionals recommend starting your release with a brief, provocative question that gets a payoff in the text, or with a short summarizing quote that sets up the text.

     When quotes are used, include the source’s name, title and affiliation. ALWAYS (NO EXCEPTIONS) SPELL EVERY NAME, TITLE AND AFFILIATION EXACTLY CORRECT.

     Your first paragraph needs to deliver the meat of the whole release. It needs to answer the questions: Who? What? When? Where? Why? and How? Many times, a rushed editor who’s short on space or air time will just use the first paragraph. And even when the entire release is used, the first paragraph still must serve to “hook in” readers, viewers, listeners, visitors. 

     Give the first paragraph NEWSWORTHY SUBSTANCE and CLOUT.

     Use the balance of your release to support the heading and the first paragraph. Leave details like directions, address, related issues, and secondary points and quotes for the end. Don’t stray from the central message of the release, and don’t try to pack in too much information. Editors and writers discard and delete long rambling quotes and stories. If they want more, they’ll call you.

     Supplementing your release with a captioned photo (especially something unique or candid, which is far better than yearbook profile style) increases your media coverage odds substantially. (When there’s heavy news that day, and not enough room for the release, an editor may throw in a captioned photo. Some news coverage beats no news coverage!)

     Okay, the thing is done. Now what? After getting your media, customer, and supplier contact email and address lists out, my first recommendation (if you haven’t already done it) is to go to www.BizBrag.com and sign up. 24/7, you get a FREE online news release posting, and email distribution to the global, local, or specialized market emails you designate (including any media email addresses you plug in).

     Because BizBrag services are so ideal for do-it-yourselfers, it’s a great place to start and build with. After punching in your “profile,” you just type in your release and even add a photo if you like, then BizBrag dresses it up, puts it into their homepage news rotation and sends it out for you to whatever email addresses you select, giving your business a third party endorsement look. Upgrades are available but not required and I’m told the first 10,000 sign-ups get a super, fixed-for-lifetime discount. 

     Happy News Releasing! 

  Click Here to work with Hal!                       

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!