Archive for the 'Media' Category

May 26 2011

Threaten Your Critics?

Just imagine that someone

                            

doesn’t like your business

                             

(I know, I know, but it is possible!) 

 

So you get criticized. Then what? Right, you do like any normal red-blooded American: you threaten to terminate your critic.

I mean, after all, it’s dog eat dog out there, an eye for an eye thing. “I don’t like what your business has to say!” or “I don’t like the way your clerk looks at me!” POW! BAM! Blow ’em away! Threaten. Great PR. Guaranteed to win you customers. Oh, and what a fabulous example it sets. Reputation suffers? Who cares. You got even.

Anger wins!

It would almost be funny on SNL, but from all I can determine, this knee-jerk reaction is unfortunately coming from that un-leader-like icon of hope and change: The Great American Dream himself, Mr. (ta-ta-ta-ta-tah-tah) Obama. Are you ready? This news is completely off the charts. If you have a website or blog, you might want to be sitting.

 —————————————

Bloggers and websites critical of Mr. Obama are now reported as being targeted by the White House for something akin to “shape up or ship out” ultimatum warnings.

This news, according to a post filed online yesterday by Messrs. Doug and Joseph Hagmann.

(Doug is at Director@HomelandSecurityUS.com and Joseph is at JoeHagmann24@aol,com).

The two reportedly run a private investigative agency specializing in surveillance and counter-surveillance operations focused on terrorism activities. Their article was headlined in the Canada Free Press Daily Mail.   

According to the Hagmann’s, the Obama “online rapid response team,” created as part of the 2012 re-election campaign is “headed by… Jesse C. Lee, 31, of Tacoma Park, Maryland” who has been “tasked specifically with quashing any Internet articles and news critical of Obama.”

Lee, says the article, has initiated his activities by opening an official White House Twitter account featuring an image of “The Terminator” which sends a threatening message to anyone critical of the Obama Administration, and “a signal that unfavorable reports about Obama and his reign will be dealt with much more aggressively.”

Oh, and by the way, while such activity in the past has been the province of and at the expense of the National Democratic Party, this time, report Doug and Joseph Hagmann:  Mr. Obama has elected to keep costs and control “in-house” and under the jurisdiction of the White House Communications Department.

In other words, Lee’s “Terminator” services

are being paid for by the American taxpayers.

                                                                      

That would be like charging your customers/clients/patients an extra percentage tacked on top of whatever they pay for your products or services to pay for a hatchet man to come back and threaten them with extinction if they dare to criticize you or your business. Oh, joy! What a world this is. You can’t make this stuff up.

So now what? What on Earth could top that? I’m sure something will.

It’s bad enough to have a man that so many well-intentioned people were led to believe would be a great leader, only to find out that he is the absence of leadership.”

Besides being a one-man small business wrecking crew, his meddling is managing to screw up the corporate world as well. We the people are over-taxed and over-regulated at every turn. Mr. Obama continues to spend money far beyond America’s means at a terminally reckless rate. Could you do that with your business? Your household?

Make A Difference! TUESDAY, NOVEMBER 6, 2012

                                                      

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 23 2011

GOT GUTS?

If you are Entrepreneuring

                                       

still –in 2011– you got guts!

                                                     

                     

Look at it this way, those of us who directly or indirectly choose to pursue paths of small business development –in the face of today’s upsets, intimidations, threats, and tsunami-like attempts to control every breath we take— probably deserve a medal!

The thing is there are 30 million of us and that’s an awful lot of medals. Besides, we didn’t choose entrepreneuring for fame and recognition. We don’t much care about being honored. We care about our ideas working.

We care about building our businesses to the point of creating jobs and reputations for customer service (the real kind, not some put-you-on-hold unintelligible “customer service department“).

Who does care about getting a medal? Why the very same types of self-serving, reckless spending, low life that work hard at creating all those roadblocks we and our small businesses are forced to contend with:

  • From our arrogant, get-the-votes-at-any-cost-campaign-obsessed, leaderless White House with zero business know-how and the global mindset of a two-year-old

  • And corporate giants (the antithesis of innovation, wallowing in incompetence and self-pity) with their deep pockets and greedy unions standing forever at the ready  

  • To artificial-do-gooder-preoccupied-with-“green” academia-land, which pollutes the world of small business with theory and complexity over reality and common sense

Loose accusations? No, deeply-documented fact-based assessments.

______________________

Small (and in-home) businesses, professional practices, small business owners, operators, and managers all. We are in the fights of our lives to overcome all the disproportionate tax burdens, all the government over-regulation and controls being shoved down our throats as we try to create jobs and make our ideas successfull!

Unions and academia? Not even a step up from Hollywood and mass media sensationalists: they just get in the way. Let them pester government and the Fortune 500 companies, or –perhaps even better– each other!

UNEMPLOYMENT is the worst it has been in the United States since the 1930s. Terrorism threats are at an all-time high. Natural weather disasters are running roughshod across America, destroying homes and businesses, killing and uprooting families. And America’s allies are being insulted instead of thanked.

GAS PRICES are still through the roof, and igniting skyrocketing costs for shipping, transportation, and now food–costs unmercifully and unavoidably being passed along to consumers who are made more dependent on government controls every passing day. And America’s enemies are being cajoled instead of chased.

ILLEGAL IMMIGRANTS are pouring across our borders every night with drugs and weapons . . . and welcomed (!) in our schools, hospitals, and welfare rolls? America is on the brink of bankruptcy compounded by dollar devaluation, loss of global respect, and the compromising of our Constitution.

MR.. OBAMA is in Ireland toasting a pint of ale.The last catastrophe just weeks ago found him absorbed in worries about the Final Four basketball competition. And how long ago did he disrupt his golf trip to “dispatch” advisors to “review” the disastrous Gulf oil spill 30 DAYS AFTER IT HAPPENED?

THIS is leadership? Could your business survive this behavior from it’s leader? Like I said, if you’ve made it this far, you got guts! America needs you.

Keep it up!  Oh, and while you’re at it:

                                       

Mark your election day calendar

now for November 6, 2012.

                            

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 22 2011

USA TODAY: Do you think we’re stupid?

The front page lead story on “Unemployment Worst Since 1930s” for your 5/21/11-5/22/11  weekend edition starts out with a qualifying statement about the recession having ended over two years ago . . .

                                               

Surely You Jest!

                                                             

 

Your paper has a reputation among many businesspeople of  being a highly opinionated medium (vs. a showcase for responsible reporting that probes beneath the surface of what’s printed, that carries an air of integrity instead of marching to the innuendo drums of alarmist and manipulative journalism).

Like the empty stories produced by low-grade tabloid papers and sensationalist TV news programs, yours are clearly the fodder of simpletons. For your paper to survive the long haul, it will need to step up to the complexities of providing information realistically, particularly as it relates to small business.

To be effective enough to grow externally, you must grow first internally, by exercising sufficient integrity to cut the White House puppet strings . . . to actually report the news objectively and honestly.

It’s true that you’re not known for such bold moves, but consider the following:

There are 30 million small business owners in America. (And pardon me for not giving you back one of your little pie charts showing that at least 90% of all new jobs are created by small business, especially NEW small business.)

And we 30 million are not stupid!

Your thinly-veiled suggestive lead-in (one of endless numbers) is trying to say that there is no longer any recession, that the recession is well on its way out of quagmireville.

                                                

Not only is that simply not true, it is a misleading and deceptive cover-up for what you well know to be fact:

. . . that Mr. Obama and his free-wheeling taxes and reckless spending have rapidly exacerbated a difficult economy into a catastrophe.

                                              

And the truth? The truth is there is no end in sight until Mr. Obama has been replaced. No, I am not some radical conservative on the warpath, or some uninformed run-at-the-mouth businessperson, nor am I interested or capable of running for anything, except in my daily exercise program.

Surely you disagree (I assume you well know where your bread is buttered), so don’t take my word for it.

Instead, take one of your famous surveys. Poll a statistically representative number of the 30 million small business owners and ask them:

  • Has the recession been over for more than two years?

  • Is the recession over now?

  • When will the recession end? (for those who think it’s still here).

  • Why is the recession still around? (for those who think it is still around).

                                                             

The truth is that the recession has not gone away, not even in even the slightest, that it will unlikely go away for another two years after the 2012 election, even if the nation is fortunate enough to unseat the power-mongers that rule the White House . . . Messrs. Obama and Biden have proven themselves incapable of appropriate, responsive leadership and decision-making.

Not only do they fail to understand what small business is really all about, Messrs. Obama and Biden have been doing their best to undermine and squash every attempt by small business to straighten out what the two of them and their union-vote cronies have made crooked.  

History proves that small business is solely responsible for job creation, and has proven itself as the only entity capable of turning the economy around. Government job creation is meaningless and a waste of tax dollars.

Perhaps your writers who opinionate on business-related subjects should be talking with real business people (vs. corporate executives and government flunkies who lack complete understanding of entrepreneurial reality. Perhaps they should do a little research on why entrepreneurial ventures represent the only real chance we have for regaining economic and employment balance, in addition to global dollar value and reputation.  

If I can be so bold as to suggest it, a good starting point is to not react to what’s said here, but to instead respond by taking a meaningful scroll through daily posts made on this blog over the past nearly four years. There’s nothing new here, except the stating of my opinion that your paper’s “news coverage” has far exceeded the bounds of responsible reporting. Maybe that can still be fixed?

                                             

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 19 2011

“INVISIBLE POWER”

 Every business has two

                                   

Organization Charts.

                            

One is invisible!

                                                        

 

Whether you’re looking for a job, struggling to keep one, or you’re running the whole dog and pony show, you need to be aware that every business has two power charts. The official organization chart (even if there’s only a small handful of employees) is one. The other is the real one. The real one is invisible, and hard to figure out.

It can be understood even though it’s invisible, but it takes persistent and careful observation of what’s not written down or computer-diagrammed. What? Sounds like a Harry Potter “Invisibility Cloak.”

Why bother? Because it affects who gets hired and fired, who gets promotions and raises, and who gets elbowed out of the action.

And probably needless to say, every professional salesperson and business owner needs to be able to size up and use the power charts of customer/client organizations and prospective customer/clients . . . or be prepared to waste a lot of time, money, and energy chasing after the wrong people.

Decision makers are seldom the check writers.

                                                                         

5 THINGS TO WATCH FOR:

1. Who supplies the reliable information?

A decision maker or someone having close access to the real decision maker is the source.

2. Who has social contacts with the owner or top management people?

Social connections may have been achieved through long-standing friendships, or a spouse with good connections, or through activities in some political, community, athletic or religious organization. Or they could be more shallow and more short-lived, as with SM.

3. Which long-time employees have quietly cornered power?

Look for someone who has assumed (or been assigned) authority to approve memos, reports, plans, diagrams. Even if their initials on the project mean nothing, by making themselves a part of the approval chain, these (usually) senior employees can delay or kill a project by leaving it quietly on their desks, or in their email hold or inboxes. Negative power, yes, but it’s power nonetheless.

4. Which co-workers have relatives or former bosses in the ownership or top management hierarchy?

They may have realistic expectations of promotions that will turn them into powerful people eventually.

5. Who is currently involved in a co-worker romance?

Of course “fishing off company docks” is never okay or smart, but it happens with greater frequency than most think (including in the White House and California Governor’s mansion). Keep in mind that while some day, the relationship may end, at the moment, you might be faced with a duo commanding power from two different directions in the same business or organization. Once you understand the power structure, you’ll know how to get results and who is really important to your future with the company. . . or with running the company.

 

Just so you know there’s nothing new about organizational politics and manipulation: The above, with some updating added –believe it or not– appeared in the November 28, 1976 FAMILY WEEKLY as a “JOBMANSHIP” feature by S. R. Redford. Thank you, S.R., wherever you are!     

 

AND HAPPY SWEET 16TH TO MY FANTASMAGORICAL GRANDDAUGHTER, TALLEY! I LOVE YOU!

                                                 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 16 2011

GETTING ENOUGH?

Short, provocative,

                                                  

word-crafted questions

                        

with double meanings

                            

that make you smile

                                                

 are what sell best! BUT

                             

they’re not waiting

                                        

to jump out

                      

of your closet!

 

 

At the risk of looking like one of those idiotic email FWDs written by “anonymous,” here are some inspiring examples of great double-entendre marketing theme line questions. . .

  • GETTING ENOUGH? (Delaware Sleep Disorder Centers)

  • GOT MILK? (Who doesn’t remember the white moustaches?) 

  • WHERE’S THE BEEF? (Years later, we still laugh at that one!) 

  • ARE YOU BREATHING? (Stress management exercise for businesspeople and healthcare professionals)

  • CAN YOU HEAR ME NOW? (Verizon has us still saying this with every static crackle)

  • IS IT IN YOU? (Yup, Gatorade) 

  • MOUSE GOT YOUR WRIST? (Safe-Zone Stop-wrist-pain brace for computer operators)

Add your own favorites: ____________________________________

Yes, fun stuff, and hopefully inspiring. That’s the good news. The bad news is that these short sweet nothings, these provocative, punchy few words of flair do not fall from the sky.

Neither do they get dreamed up by in-house staff people who write coherent emails, business reports and plans, even news releases, church bulletins, or local fundraising flyers (or well-intentioned poetry-writing relatives with Fine Arts degrees who want to save you money).

Great headlines that slam out great short questions are the product of many years of studying and understanding consumer psychology, consumer behavior, emotional buying triggers, and professional advertising and marketing writing. That kind of expertise costs money.

It’s your call! Not every business owner or entrepreneur wants to sell products or services by identifying them and/or the brand name with a custom-created household expression. But if you do, you can’t cut corners. Top-notch sales messages sell. The exceptional ones can literally bury the competition.

Each of the examples cited above took at least a month (and probably longer) of intensive focus and concentration.

Contrary to auto dealership mentality, words that sell are not seat-of-the-pants, knee-jerk, last-minute compositions. Even with a professional marketing writer, substantial time is required to experience a process of what I call “total immersion.”

A record-sales campaign I once produced for Great Western Wine and Champagne came only after a three-month process of picking grapes, working in the winery, giving tourists tours, cleaning the vats (a time-limit situation to avoid passing out from the fumes!), and learning about processing equipment and the aging process..

I met with the glass bottle manufacturers, the cork people, the wire and foil wrapper makers, the label makers, the glue makers; I worked on the loading dock, in the front office, and out in the field with the sales reps; learning the history of wine and how the master winemakers grafted vines together to create varietals.

Don’t believe anyone who tells you she or he can write you sales-winning words without becoming thoroughly engaged with every level of your business. It doesn’t happen, even for a 2, 3, 4, or 5-word theme question or 7-word branding line.

Award-winning author/journalist Malcolm Gladwell is the epitome of this thinking. To write about John Kennedy, Jr’s piloting death plunge into the ocean at Nantucket, he hired a pilot to fly him to the same spot and dive. When you’re seeking big-time copy, find someone with big-time experience who’s willing and anxious to dive!

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Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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May 12 2011

Can You Hear Me Now?

Entrepreneurs and Leaders

                         

Who Listen 

                                        

Win Big in Tough Times 

STEPS TO IMPROVE YOUR LISTENING SKILLS NOW

 

Do you hear what I hear? Listen, do you want to know a secret? Hear Ye! Hear Ye! Friends, Romans, Countrymen, Lend Me Your Ears! The Listening Audience. I’m all ears!

 

You can’t be a better listener just because you decide to listen more. You must also decide to keep quiet. And those who excel at listening skills will tell you that you must actually use a pen and paper (you DO remember what they are?) and write down notes about what you hear. Paraphrasing is critical. So are observation skills.

Plus, taking notes flatters any speaker.

Let’s hit on some key points:

                                             

1. PARAPHRASING —“Do I understand you correctly to mean…?” and “What I think I hear you saying is…!” are the most effective and most commonly used sets of words for rephrasing some one’s comments. When you do this, you are in effect checking to make sure that you accurately understand what the speaker intends.

Yes, it takes more time. Yes, it can be harder than assuming. But–in the end– it’s like the carpenter/surgeon slogan: measure twice and cut once. It’s an insurance policy on transmitting accuracy.

2. OBSERVING — You need not be a kinetics expert to see that the body language that accompanies the words spoken either confirms or contradicts what is being said.

Someone who claims a willingness to cooperate with you, but whose arms are crossed is responding defensively regardless of what words she or he uses. Hands on hips, or clasped behind the head are signals of superiority. So is the joining of fingertips on both hands.

(The challenge is to make these postures change without directly addressing them.)

3. NODDING AND VERBAL UTTERANCES — Generally (unless they’re overdone) these physical responses indicate agreement and that the individual involved is paying attention. Not a bad idea to nod and make some positive sounding “um’s” occasionally when you want someone to know you’re tuned in, and in the boat, so to speak.

Equally commitive signals are leaning forward, sitting forward, feet flat on the floor without jiggling, and both hands flat on the table. A jiggling foot or leg indicates that someone’s anxious to get out, get away, finish up.

4. ASKING QUESTIONS — People will know you are interested and engaged when you ask good questions along the way . . . not questions to trip somebody up, questions to learn more. Whenever it’s possible and makes sense and works to clarify, ask for examples. Ask for diagrams. Ask for demonstrations. Ask for samples. Ask.

5. MONITORING YOURSELF — Stay as close to the commonly accepted effective communicator guidelines of speaking 20% of the time and listening 80% of the time. (Asking questions helps.) Take some deep breaths, especially when you start to feel impatient or edgy. Deep breathing helps you stay in control.

The dynamics of all the above apply equally to situations where you are not face-to-face. Telephone and video and webinar conferences are good examples of places to carry over the same disciplines. If you think about it, you’ll also see that similar applications are possible (and advisable) with written/email/text message communications. No, you can’t physically “see” another person, but you can sense and imagine based on responses you get.

If you work to listen better, you will hear 

more “cha-ching” in your cash register! 

                               

 

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STRATEGY/ CONTENT/ CONNECTION

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——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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May 10 2011

Hope and Expectations

You can count sheep, but

                                        

don’t count your chickens.

 

 

“Don’t count your chickens before they’re hatched!” my mother always warned me. As usual, she was right. God rest her soul. Were she still here, she would have been marching around the White House with “SAVE SMALL BUSINESS” placards, and made herself a thorn in the side of the sooo-unbusinesslike Obama Administration.

Mom would have waved her finger at Mr. Obama, and lectured him on the need for the nation to rely on small businesses to reverse our ever-deepening economic quagmire. She would have looked him in the eye and might have said something like:

“Son, you need to know that hope and 

 expectations breed disappointment.

And you just better get on with it!”

                                      

Mom knew what the White House fails to know, and that professional practice and small business owners and managers –and, yes, all professional salespeople everywhere know in their heart of hearts (but often forget):

Only by taking steps to get things

done, do things actually get done!

                                                             

No, she wasn’t a polisci major. Mom quit high school at age 16, when both her parents died, to become mother and father and housekeeper to her three younger sisters and two “good-for-nothin'” lazy older brothers (who grew up to be lazy “good-for-nothin'”‘ uncles). She supported her “sibling family” working at a telephone switchboard.

After marrying my mailman father, she became a full-time homemaker (in the days they were called housewives). Mom knew hard work and tough economic times, but worked through it all with smiles and prayers. Her bottom line advice would be:

“Y’know, the more we sit around and plan and analyze and hope and expect, the less that happens. Because,” she would thump on her kitchen table, mocking my father’s pretend toughness, and say things that you could interpret to mean: “Because the game delays that result from energy expended could instead have been devoted and directed toward stepping up to the plate and swinging the bat.”     

(Mom was a big baseball fan.) 

                                        

Regardless of whether you are a photographer, accountant, publisher, undertaker, precision parts manufacturer, pizza parlor franchisee, shoe salesman, crime scene cleaner, mattress retailer, or social media marketing mogul, you can be sure that absolutely nothing works for your business if you don’t make it work. 

So get off your butt, get you glove and get in the game. If you prefer to be hoping and expecting, send in an application to become a monk, or join the White House staff. If you seek results and growth, listen to my mother who would tug your sleeve and tell you “Action speaks louder than hope.”

She would have concluded by saying something like:

“If there’s anything to count after you’re done with sheep and chickens, count your blessings, count your lucky stars, and count ON yourself. You and they (your blessings and stars) are all here and now . . . real. You and they are what you have. Make the most of you and them. And visit again soon.”

                                        

Thanks, Mom.

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           Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Apr 30 2011

BEING TOO GRATEFUL

BEING TOO GRATEFUL?

Is there such a thing!

            

                                                     

The only person who finds it annoying to hear you say Thank You” over and over is someone who is too self-absorbed to routinely express appreciation, or just too ignorant to consider it, or who is insecure about speaking up. Many people fear being too “overkill” thankful. There is no such thing.

It’s a well known fact that human beings value and respond positively to “Thank You!” especially when it’s delivered sincerely. Don’t you? Think about it. How much can you say it? It’s never too much. Point to one single instance in the world in all of history where someone has died from being too grateful.

So how can you best cultivate all these positive responses in your personal, professional and business lives?

By letting more people know more often how much you appreciate their efforts on your behalf, no matter how insignificant they may seem.

Besides making them feel good, you’ll get more smiles and better service.

                                  

Is there anyone reading this who would not enjoy getting more smiles and better service? Really.

                             

So start practicing when you wake up in the morning. In the bathroom mirror. To your spouse and kids. With neighbors. With fellow commuters, associates and employees, partners, advisors, investors, lenders, referrers, suppliers, vendors, visiting sales reps, OF COURSE CUSTOMERS. (Being continually grateful is the highest form of branding!) Thank the guy who fills your water glass at lunch.

You get it, right? Thank you.

Make it as much of a habit as brushing your teeth and fastening your seatbelt. It really is not hard. Simply prove to yourself how smart your brain is, and just choose it! (Thank you!)

Okay, says you, you’re just looking for work. Guess what’s the fastest way to make a positive impression to give yourself the competitive edge boost in your job search? A prospective employer (or client) takes you to lunch to size you up –to make sure you know where the napkin goes, and that you don’t order whiskey shots with your eggsalad sandwich.

You thank the maitre de or hostess, the waiter or waitress with every table visit, the bus boy who cleans off the table, anyone and everyone. If it doesn’t help you get a job offer, the prospect isn’t worthy of your talents and upbeat personality (Go back to the first sentence at the top of this post to see what you’ve got; be glad for not working there).

Oh, and while thank you’s will certainly not replace raises, bonuses, 401ks, healthcare plans and insurance coverage any time soon, you’ll be surprised how your increased use of them with employees will have the effect of minimizing these kinds of concerns as contentious issues, and there’s no better way to motivate your troops!

Try just 10 more thank you’s a day for one week, and see what happens.

You’ll thank yourself.

Then what?

What’s next?

Hmmm, well maybe think about trying “Please” more often?

. . . Hey, thank you! 

                           

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Hal@Businessworks.US or 931.854.0474

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

One response so far

Apr 28 2011

Your Comfort Zone

Pretending to enjoy the

                          

Royal Wedding Kiss when you

                              

haven’t even had a hug

                             

since mid-March                                                                                      

 

Trying to “think green” when there’s none in your wallet. Rooting for the San Diego Padres and Minnesota Twins to finally break into double digit season wins when your own favorite team is tumbling into last place. Thinking that yet another White House-prompted stomp on small business is crushing . . . until you see the tornado devastation.

Laughing with a new puppy and new baby until it’s scoop-up and diaper-change time, or waking up to wailing cries and incessant barking. Thinking that Mid-East violent turmoils are too far away to be concerned with. (Are they?) Struggling to reconcile government reports of climbing unemployment with government reports of growing job creation.

Network media news ends every broadcast with sports, weather and some new medical discovery of traumatizing side effects (including the possibility of, of course, death or extended misery, or both) from breathing air, drinking water, sleeping too long or too short, eating health food, getting check-ups, singing . . . you know the rest.

Gas prices are headed to $8 a gallon, but not to worry; it’s okay, we’re told because gas prices in Europe are even higher and have always been higher.

We’re just starting to catch up with other countries.

Oh, sorry, I should have known there was a good reason to not be upset with having to second-mortgage my house to pay for gas for my car.

                                                 

Gee, I guess I’ll just take it on the chin that skyrocketing food costs result from higher shipping costs which result from higher gas prices which –advises Mr. Obama– we should just suck it up about, or just trade in our cars to get more energy-efficient vehicles so that rising gas prices don’t become an issue.

Well, of course. Why didn’t I think of that? 

                                                           

Every human on Earth has a different comfort zone. Physical, emotional and intellectual comfort parameters vary as dramatically as individual personalities. Think about that before you approve the next marketing creation (and accompanying expense) that’s thrown your way. . . especially for misguided online productions: the majority.

Your comfort zone, were you to draw a circle around your body, can vary considerably depending on location, environment, circumstance, and others around you — also where you were born and raised. Human space needed to function comfortably in Hong Kong is far less than that required in rural Texas, or Manhattan vs. Waterloo, Iowa.   

Get outta my face! Get outta my space!

                                                                 

Just how far do you “go with the flow”? How does physical proximity impact personal selling? Presentations and demonstrations? Business meetings and lunches? Golf? Giving visitors tours of your facility? What about the use of space in your ads, banners, direct mail, packaging and labeling, client reports, promotional materials, forms?

Then there’s the past, present, and future comfort zones. We can gain great comfort from reminiscing so it’s easy to get ourselves hooked on thinking about past events, ideas, and people. The future is at least equally compelling to many. And drifting periodically for short visits into both arenas can enhance the present here-and-now moment.

Staying in touch as much as possible with the present moment is what allows us to function best and most productively day to day. It also gives us the internal emotional support necessary to make adjustments that allow us flexibility in our subjective (and generally conditioned) physical proximity comfort zones.

When you sense your comfort zone moving into the “Twilight Zone,” take some deep breaths and recognize the choice to go there or stay where you are, or cut out some new paths, is completely your own.

Your “zone” is your OWN!

 

# # #

                                                         

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Apr 20 2011

America IS small business

Like Nero with Rome,

                                     

Obama Fiddles

                                    

While America Burns

                              

                                                                                                                                                                                                                                                           

And not unlike one of Aesop’s Fables, The Boy Who Cried Wolf, mainstream media talking heads reported once again today that the U.S. economy is on the road to recovery. How nice. Do YOU believe it any more?

Some of these feeble excuses for “reporters” need to talk to the plummeting dollar, soaring fuel costs, unemployment lines, and some of the Americans I’ve felt saddened to see rummaging through fastfood and convenience store garbage pails and dumpsters for food scraps.

Has your business been interviewed? 

                                                                                                

We have of course heard this type of hype (floating somewhere between make-believe and outright lying) every day since Mr, Obama moved into the White House.

Checked the gas pumps lately?

                                                                              

I mean, really folks. First of all, we who visit this blog are small business and professional practice owners and managers. We are entrepreneurs. We are professional salespeople. We represent the leading edge in business, technology, education and healthcare.

We–to use Mr. Obama’s own “words of the week”are not stupid!

$4 a gallon and rising? 

 

Even IF gas pump prices were simply a fuel-for-our-vehicles issue, we might live with it. Unfortunately, it’s Dominoes! Skyrocketing fuel costs mean skyrocketing delivery costs and skyrocketing food costs and skyrocketing travel and airfare costs. All these “burstings in air” and it’s not even July 4th!

And to top it all off, the grand tsunami of costs that are tangled up with “Obamacare” will be paid by small business for decades to come, providing free healthcare for those unwilling to earn it, including (unbelievably) illegal aliens!

If you’re trying to figure all of this out, think politics. Reality is that we do not have a national leader who understands or practices or even cares about leadership. He fiddles while our nation’s reputation and respect dissolves away. What would happen if you tried to get away with that in your business?

He fiddles while his reckless socialist agenda spending disregards the lives of small business owners and managers who work hard for a living, who contribute most to society to begin with, who have the most promise to offer for real economic turnaround. Why? Because he doesn’t care and he doesn’t get it. All that matters is politics . . . 

Voter dependency delivers voter votes!

(Listen to his speeches. They are A~L~L campaign speeches. A~L~L.) 

                                                            

The more that government continues to intercede in our lives and businesses, the greater the dependency on government that’s created.

The more dependent on government we become, the more beholden we become for what government decides to give us, the more we vote for government generosity in order to live.

Is that sick or what?

Sorry, fellow business owners, but I doubt this is why any of us are in business. Lured by The Great American Dream, and the rights granted us as “We the people” by the Constitution of the United States –and as one nation under God– we are in business to help ourselves, our families, those for whom we can create jobs, and our communities.

We are in business to create opportunities to give back to the communities that support us from the only place that makes sense — from a position of strength. 

Our present government seeks to be THE ONLY source of strength.

                                                                                 

Frustrating? Inconceivable? This is why I will not let go of these issues. They are at least as important for each of us to deal with as our our own employees, customers, balance sheets, income statements, brands, operations, revenue streams, and innovative leadership. Our federal government is over-stepping its bounds every single day.

Isn’t it time to step up to the plate and make your voice heard? There are 30 million small businesses in America. Just imagine what’s possible if each of us would just speak up . . .  

                                                                  

# # #

                                                         

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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