Please excuse me

for not looking up,

but I am listening

carefully… BULL!

It’s the unconscious “game” we all play every day and most vehemently protest when we’re caught red-handed.

Some who recognize the fallibility of its practice at least have the courtesy to acknowledge the shortcoming at the same time that they practice it in your face. Others just play dumb when you call them at it.

Don’t let employees pretend they’re listening to you while they’re reading or writing or surfing the Net or watching TV, or –and here’s the biggy–  driving a car! It’s been proven conclusively time and again that the human mind simply cannot concentrate fully on two things at the exact same time. If the answer to your question, “Are you driving right now?” is “Yes,” set a call-back time and hang up!

Yes, concentration can alternate rapidly, but there are no double-barrel brainwave tunnels that facilitate thought process focus on more than one item, idea, situation, person or place at any given split second. 

You can’t do 2 things at the same time!

So what does this mean if you own and/or manage a business or part of a business? It means when there’s important information to share, you need to flat-out tell distracted employees — like many assertive classroom teachers tell students — that you will wait to speak until you have their full attention.

By the same token, you need to return the behavior by facing the person who’s serving as a news source to you. (No, not network TV news anchors; most of them deserve less attention than a bad car commercial)

It means you need to teach others around you — by example. It means you need to subtly demonstrate (preferably without making an issue of it) that good back and forth eye contact (not staring or glaring) enormously improves the accuracy of communication and also reinforces self-esteem.

It means you could do no greater service to the elimination of errors by consistently paraphrasing (repeating in your own words what you understand others to be saying, as a way to check accuracy points with them). “Do I understand you correctly to mean __________?” is a highly effective verbal tool for that.

It means that both you and the information source will benefit enormously in pursuing common goals and thought processes by asking for diagrams and examples.

Ask the speaker to stop or slow down until you can take notes. Not only will this force a more careful explanation, and help prevent errors, it’s also a flattering and ego-boosting technique.

Sure this all takes more time. Of course it’s more effort. But the results will launch your rocket quicker, safer, and more productively than those who trip over themselves rushing to light a fuse that may not even be connected.

 Just ask yourself if you want the job done right the first time. If the answer is yes, take the extra time and effort to communicate the who, what, when, where, why, and how.    

302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. 

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

“That honorable stop.”

– Shakespeare

“Leaving a few things

unsaid.”

– Elbert Hubbard

     Call it what you like, but having a mature sense of judgment, restraint, prudence, or tact is one of the world’s greatest measures of effective leadership.

     On a day when world news hovers over a General and a President who both apparently lack this quality, we are once again left to our own devices for finding leadership examples in our own businesses and industries and professions.

     We are bombarded today by many “progressive-minded” management gurus, trainers, coaches, consultants and self-proclaimed “evangelists,” with the need to practice “Leadership Transparency.”

     The notion is being hard-sell marketed that business owners and managers must emulate the open-door characteristics of Leadership Transparency in order to make a difference in this world.

     Advocates also suggest that the word, “transparency,” and transparent actions, need to take the high road of fostering full time open-and-above-boardedness.

     Yet it’s no secret that moderation in the form of exercising discretion will almost always cut us out a better, more productive, less hurtful path to take, than one that is completely and 100% clear.

Being able to see through leadership

can often limit its very ability

to produce meaningful results.

     It’s an instinctive behavior unique to human beings (and especially to all of us “Men Are From Mars” types) to indulge in analytical pursuits at literally every turn in the road.

     When management leaders spill their guts (beans? milk?) and put everything out on the table, they leave no room for analyzing alternatives. Analyzing alternatives paves the way to innovative thinking.

     Economic growth comes from watering and fertilizing and casting sunshine onto innovative thinking.

     One need not be a brain surgeon to qualify for having the awareness that businesses that nurture and encourage innovative thinking are those that survive and thrive. Those that don’t, don’t.

     Leadership effectiveness is dependent on the ability to motivate. Motivating others requires the right mix of challenges and opportunities. How challenging is it to provide complete access to clear open-door directions? Is that action dishing up an opportunity or quietly investing in the status quo?

     Exercising discretion amounts to holding back a little . . . giving followers their own openings, providing the chances to innovate and excel.

     Nobody said leadership was easy, but do we really think we’ll have booming success stories on our hands when we encourage everyone we work with both inside and outside our businesses to know everything that’s going on all the time?  

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

It used to be:

“Do this, Do that!”

But today’s leaders 

teach by example,

  so it’s: “Here’s how!”

     Leaders –true leaders– may or may not embrace the whole transparency theme that’s wormed its way into the management apple over the past couple of years, but one thing’s for sure: they are leading others by teaching and they are teaching by giving and being and using examples. “Here, let me show you how to do that in a way that will save you more time” are words that work wonders.

     “Why don’t we stop this meeting right here, order lunch in for everybody, and let’s see if we can all tackle this problem that’s surfaced? We can start by each of us writing down three possible solutions in the next three minutes without any discussion. Then we’ll . . .” Almost makes you want to be in that meeting, doesn’t it?

     Leadership is best delivered with quiet assertiveness, back-pat coaching and extreme simplicity. I call the words we use to motivate others most effectively: LEADERSHIPLICITY. I’ve never met anyone who had trouble getting their arms around a challenge or opportunity that was labeled 1-2-3 or A-B-C.

     We humans seem to have an acceptance fixation on groups of three steps, three items, three bullet points, three ways. 1-2-3 and A-B-C are simple. Life is complicated. 1-2-3 and A-B-C make things simple. Anytime we can reduce a seemingly complex problem or how-to directions into three chunks, we produce and get better results.     

     Now, there are probably as many alternative number choices as there are people on the planet, and there are most certainly some very strong-willed advocates out there who are willing to bet the farm on the number 7. Hmmm, 7? Well sure there are Steven Covey’s 7 Habits, 7/11 stores, Mickey Mantle’s shirt, the 7 Dwarfs, and 7 days in a week. 7 works.

     But 7 is an advertising copywriter’s sales tool. People BUY 7. Seven reasons are usually enough to justify any purchase. But 3 is the number that prompts action. Anyone will take three easy steps; most of us will balk if asked to DO seven things. Oh, are you kidding? 7 bullet points? Who wants to read all that? Seven ACTS? As in A-B-C-D-E-F and G? That’s a lot of stuff to do. You’re going to lose me after C or D.

     LEADERSHIPLICITY means making a daily commitment to eliminate the complicated and accentuate the simplicated. If your grandparents wouldn’t understand the word, don’t use it! How hard is that? Why care? Because effective leadership depends exclusively on the leader’s ability to communicate.

     Fancy words get in the way. They don’t impress others; they frustrate others. Nobody wants to be checking their thesaurus every time you have something to say. 

www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Can we learn and use

more words that

are more simple?

     Could be that nobody’s getting our message, but maybe it’s because we’re just talking to ourselves?

     We need to educate ourselves to think and communicate in simpler terms. Fancy industrial and professional jargon gets us nowhere, except as the old expression goes, tangled up in our own underwear. Our central business messages must be so simple we could recite them to our grandparents and –in a flash– they would “get it.”

     We have to stop trying to impress people with how much we know, and start trying to explain how our product or service can provide them with the solutions and benefits they seek . . . in simple, easy-to-understand words and steps. Tossing off a string of tech talk when we’re not communicating with other geeks is an increasingly common happening. 

     Frankly, I’m convinced that even talking geek-talk to geeks is not necessarily the best way to go! Why? Because “GEEKS ARE PEOPLE TOO!”

     Do we trust a doctor who dumbfounds us with her anatomical references, or one who explains an ailment in ache-and-pain terms we can understand?

     This simplification process is something I call getting vocabulated (actually a word I stole from my inventive granddaughter — thank you, Talley — to use in this blog!). My meaning is to describe an attitude we all need to put into practice with our paid advertising and websites, and then remember not to then leave it (simplicity) standing alone outside the door of meeting and presentation rooms. 

     Do we just rely on public messages to carry simplistic terms, but get down on the heavy duty industry, trade and professional verbiage when we write an email or business plan or ebook or news release?

     Do we use “proximity” for “area”? Do we “mitigate” or “lessen” (or “ease”)? Are we in pursuit of “opulence” or “wealth” (or even more simply, “money”)? Does “SEO” get any simpler when we’re talking to a non-website person (roughly half the business population!) about “Search Engine Optimization”? How about just saying “Help to increase search window rankings”? 

     Are we perhaps afraid of peers looking down their noses (or critics looking over their glasses) at us if we use words that sound too childish? What’s “too childish” if what we have to say makes sense?

     Do we think underlings won’t be sufficiently impressed when we (again with a doctor example) tell a patient’s family that their son has a broken bone in his hand below his pinkie finger instead of informing the parents that he has a fractured fifth metacarpal? 

     When we’re talking with others in our industry and refer to “sustainable manufacturing processes,” we will no doubt be understood, but the general public (and probably 95% of our target markets) will not need to shake their heads in wonderment if instead we talk about “not using dangerous chemicals like lead and mercury to make our products.” 

     The simpler we can explain ourselves and the benefits of what we have to offer, the more others will gravitate toward us, and the more sales we’ll make. Now, there’re a couple of vocabulated goals. Y’think? 

www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

“Like talkin’ to

  a brick wall!”

     Remind you of anyone? No, not your teenager or your grandfather. How about that one unresponsive boss, customer, prospect, investor, referrer, supplier, associate, employee? You know. The one who specializes in unanswered calls, unanswered emails, unanswered questions, unanswered charges, and unansdtxtmsgs. 

     Besides that these inactions ring out unprofessional and unbusinesslike behaviors, they just don’t cut it! They insult, frustrate, and aggravate those on the delivery end of the questions that cry out for answers, and the messages that call for some form of acknowledgement.

     Thank heaven most entrepreneurs maintain a sense of urgency in most of what they do. They may be a little rough around the edges by elementary schoolteacher standards (typically measured with “warm and fuzzy” yardsticks) or too gruff or brusk for many country-clubbers (who expect at all costs to be treated like royalty; “Thank you, dawlink!”), but at least they respect the need to get things done.

     What stands in the way of most entrepreneurial instincts to act (instead of just talk about acting, ala America’s empty suit sea of politicians) is the modus operandi of those who choose to think that no response is the best response, and that avoidance makes things go away. These folks, by the way, absolutely hate when someone doesn’t disappear, and continues to pursue an answer.

     Do those who practice shutting down and standing still for a living think they could possibly be cultivating business or making friends by sitting on their thumbs? Do they harbor some idiotic belief that others will gravitate to their aloofness? Probably, they just don’t care, or they’re just plain ignorant. 

     For the benefit of those who may be thinking about printing out this post and are leaving an unsigned copy conspicuously exposed on some unsuspecting culprit’s desk, or dashboard, or nightstand, you may want to save ink and paper and just use the following bulletpoints:

• Your lethargic, uncaring, ambivalence is a disruption to life and work . . . and so beneath the integrity of those around you . . . If you don’t plan to respond to someone, say so! If you don’t have or know the answer to something, say so! If you need or want more time to reply to a request or question or message, say so!

• Here’s why. In case it hasn’t occurred to you, most of the world operates in some kind of time zone, and most people will at least nod their heads when spoken to. The fact that you receive a message in writing or voice recording doesn’t mean that it is any less important to acknowledge than face-to-face deliveries.

• Oh, and if you are, by some miraculous conception, some type of business executive or representative, you may want to give some thought to the fact that “outsiders” (which cer-tainly includes endless prospective customers, clients, or patients) will instantly identify your business attachment as THE business itself.

• In other words, to the outside world, you ARE your business. Do you really want potential customers, employees, suppliers, investors, referrers to think your business is unresponsive? Of course they will. Don’t even go there. Instead, step up to the plate and start acting like a human being. It’s called respect.

     Trainers, coaches, consultants and creative types can do wonders for businesses by tweaking one thing or another, but tweaking bricks (even for those from Brick, New Jersey) can be a painful process. Let the bulletpoints do the job for you. If you still seek a tweak, however, you may want to explore more of how to . . .

Get TWEAKED at www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Been Tweaked? 

     If  you haven’t had a professional examine the words you’re using for your business — to communicate, explain, describe, sell, plan, promote, publicize, print, email, broadcast, and blast across the Internet — you’re missing great potential sales, revenues, and profits.

     And you may be adding untold hidden expenses every day, even every hour.

     You could very well be the best at what you do, but if you’re not trained and experienced as a skilled professional business marketing writer, it won’t matter.

      It takes only one slightly wrong word to UNdo all your years of hard work, to UNdo the strength or promise of your customer or investor bases, to UNdo your employee, supplier, and community relations.

     But here’s the best kept secret of successful businesses and practices in your industry and profession:

They’ve all been tweaked! 

     Every highly profitable revenue-charged business and professional practice is measured by its leadership, reputation, productivity, and the words it uses.

Research proves time and again that what your business says (and the ways that your business says what it says) makes the difference between success and failure

. . . on the Internet; in emails, news releases; promotional, ad, branding and marketing campaigns; mission and vision statements; employee and sales training; supplier, investor, and referrer motivational programs

. . . on the front lines and telephone lines with customers, clients, patients, and prospects.

     How does one get her or his business “tweaked”? Where do you start? You start by submitting rough or revised drafts for professional review and input. The finished product is the revised return of a polished document, ad, release, web page, branding theme line, business plan narrative, layman translation from technical material, ebook, training outline, whatever.

It’s a process that raises your ideas up a notch

and puts you ahead of the competition!

     The good news is you need NOTspend a fortune to get tweaked. Many mid and large size companies that use internal Tweakers, also hire outside firms to tweak and prepare their messages (often at outrageous fees of $10,000 to $20,000 a month!). But this is SMALL business. And no one else can represent your business ideas as well as you.

     You don’t need high-priced outside service firms to tell you what to say. You need a budget-conscious, experienced, professional Tweaker who can take what you’ve done and put it in the right language and context for the market you want to target.

     Some, like having preventive maintenance visits, get a “Tweak Cleaning” twice a year. Some are happy with an annual “Tweak Insurance” Review. Still others want “On-Call Tweakability.” Oh, and if you’ve read this far, you must be interested. So yes, I tweak.

# # #

Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

The farther apart we go,

 the closer we need

to be.

     As time and technology continue to stretch the great divide they’ve created between human beings . . . and personal relationships become less personal . . . the importance of common sense and common courtesy rises to the surface with more pronounced impact than ever before.

     The HR and sales management rule of thumb, “Praise in public and criticize in private” has — for example — no less common sense meaning now, with increased communication reliance on emails and text messages, than it did in the days when every encounter was a personal face-to-face experience. In fact, the integrity of that “Praise and Criticize” guideline is even more important today.

     Why is that? Because today, we rely more on short, concise, written notes, and every communication is traceable. When someone is praised by email for exceptional performance, everyone in the ranks should get a Cc. When someone is criticized, and Bcc’s are flying around, poor judgement is being exercised, and hidden agendas overwhelm integrity.

     If you run your business on a need-to-know basis, and that works for you, then stick to that and don’t entertain exceptions. If you have a broader interpretation of management transparency and practice across-the-boards openness with all your people, and that works for you, don’t drift into occasional closed door sessions or transmissions. Consistency is what builds business success because it’s what fosters customer, employee and supplier loyalty.

     Customers, employees and suppliers all like to know where they stand. They appreciate business policies, procedures, and approaches that are predictable, and that — even if they disagree with them — they can be assured of no surprises!

     Common courtesy of course is most evident with every exchange, in writing and electronic transmission, in person and on the phone. It is so evident because it is so simple, takes so little effort, but works wonders for every recipient: “Please” and “Thank you!” may sound like dumb old customs to some in this day and age, but nothing else has ever risen in all of history that accomplish more than those three words. [And at-home applications are as important as on-the-job.]

     People are hired and fired, sold and unsold, respected and disrespected by the subjective measures of others as to the genuineness with which these three words are expressed, and if, in fact, they are expressed at all. Those who let “Please” and “Thank you!” flow freely (yes, even when the waitress puts your silverware down or pours you a glass of water, even when a delivery person brings you something you don’t want!) are the people who spread positive attitudes and who will achieve the most success.

     No need to take my word for it. Simply observe those words in emails, hear them in person and on the phone and — assuming they’re delivered with some sense of authenticity — judge for yourself what your impressions are of the person using these expressions of courtesy vs. those you observe and hear who don’t. It’s your call. Thank you for your consideration! 

 Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Shhhh… it’s Quiet

Authenticity.

     Charging onto the battlefield on horseback with swords swishing and guns blazing is the Hollywoodized image many have when the word “Leadership” is mentioned. Of course many others draw from contemporary examples of visualizing a lecturing orator telling all how great things are and will soon be.

     But truly effective leaders are not bursting into battle, or on front page stages or the 11 o’clock news. Because they’re quiet.

     The greatest business and healthcare and educational leaders I have known, and I’ve had the privilege of knowing many, have been quiet leaders. They universally avoid shouting, bullying, pushing, complaining, intimidating, prodding, game-playing, undermining, and hidden agendas in favor of what I call 3-D Leadership.

3-D Leaders DESIGN, DEVELOP,

AND DELIVER.

     Strong leaders invest themselves in preventive maintenance, in defusing and sidestepping the nonproductive contentiousness of those who would draw lines in the sand at every opportunity. Yet most, it seems to me, as they “walk” Teddy Roosevelt “softly” also follow his philosophy and “carry a big stick”. . . not unlike Thomas Jefferson’s quest for “eternal vigilance” noted at the close of my blog posts, or Henry David Thoreau’s motto to “Be forever on the alert.”

     Leaders who practice 3-D Leadership are women and men (and yes, some special children) who are consistently tuned in to getting the task at hand done while staying alert to what’s behind the door, around the corner and up the road vs. dwelling on issues that have gone by the boards, or on promising to deliver undeliverables.

     3-D Leaders influence, inspire, and motivate others by demonstrating . . . by setting examples and sharing knowledge and experiences. They communicate clearly. They know just the right amount of information to offer and absorb at just the right times vs. too much or too little too soon or too late.

     To be a DESIGN/DEVELOP/DELIVER-focused leader requires a large and rare repertoire of skills, talents, instincts, values, belief systems, and human qualities that all add up to authenticity. Leaders who put authenticity first in their own lives and in their affiliations are those who exude transparency. There is nothing to hide.

     These are people who are true to themselves and instinctively seek the positive and the good in others. They thrive in 3-D opportunity environments. It’s invigorating to be one, though few who are, I believe, tend to realize they are. It’s invigorating to follow one. And this I know because I have been fortunate enough to have followed a few.

     If you seek to achieve the ends I’ve described, I can only applaud your ambitions, wish you great open mindedness, and suggest you start by being true to yourself as much of the time as possible with every passing hour in your life. When you get there, call me and let’s do lunch.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals!

God Bless You! God Bless America, and God Bless our troops 

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

“I meant to tell y’all

 this sooner, but…”

     We all know where the road that’s paved with good intentions leads, but how often do we ignore the consequence of that destination when it comes to communication and leadership decision making?

     And contrary to current popular Presidential acclaim, effective and meaningful communication goes light years beyond being a dramatic orator. Orators are not leaders. They are merely one form of manager who dwells more on talking about intent than on getting things done.

     When what we mean to do is consistently not what ends up getting done, something is wrong. Either the equipment, systems, or personnel are not performing as expected or — more likely than not — we are doing a lousy job of leadership communicating.

     This is not to suggest that maintaining a productive communications balance is necessarily an easy task, but reality is that we only ever communicate too little, too much, or just enough . . . and too soon, too late, or right on time. The goal obviously needs to be to communicate just enough at the right time to ensure that the task at hand gets done the right way and on schedule.

     What’s the best way to determine the extent to which our communications are sufficient or insufficient, whether they are delivered in a timely enough fashion to minimize stress and maximize productivity? Ask. Too many people in leadership positions choose to feel they are somehow emasculated (effeminated?) by having to ask “underlings” for their judgements.

    “How’re we doing here?” is all it takes. Just by asking, and preferably in the middle of a statement, meeting, phone conversation, presentation, paragraph, webinar, seminar, or workshop, our how goes it check-ups give us useful opportunities to adjust our messages and/or pace in midstream, and usher in more productive action. 

     Even better: “What three things can I do to do a better job of communicating?” What makes this second question better? It asks for specific feedback, which is always more useful information to apply.

     Best of all steps for us to take, besides taking our communications pulse frequently, is to simply be thinking more about it every day. What does that take? I’ve know top business leaders who pasted “Communicate the right amount at the right time!” reminder signs over their desks, and smaller ones on their keyboards or edge of their monitors, on their phones, even their wristwatches. 

     When a business leader loses touch with being an effective communicator, she or he also loses touch with being an effective motivator. When that happens, people start looking for jobs elsewhere, and sales plummet.

     Those are pretty dire consequences compared to how simple it is to make a conscious choice to be a better leader by being more tuned-in to how and when we come across to others.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops because “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day! 

Yes, “quirky” works.

Save that tablecloth!

     In between rocket-blasting stints with Madison Avenue’s two biggest and most successful ad agencies in history, I once worked as new business director and assistant to the chairman of a rather inconsequential yet highly profitable New York advertising firm. My boss was the number one guy out of three partners. The other two hung out and acted important. My boss was the one who made the sales and brought in the money.

     I never learned much from him except that it really is possible to be successful even when you have no obvious success traits or qualities, as long as you are a stupendous listener, and can be totally quirky. The old man had no redeeming characteristics to speak of but he was both quirky — accentuated by a cartoony voice and over-the-top animation that seemed to ooze incongruously out of his 3-piece suit — plus he was an outstanding listener.

     Three or four days a week, I found myself in the arguably envious position of getting fat by being his sidekick at exorbitantly expensive lunches he hosted at the best restaurants in Manhattan. He invited clients and prospective clients as guests. I was his Boy Friday but he actually encouraged me to talk up agency credentials and experience, setting the stage for his “pitch” at dessert time.

     What he had to say was always on target, but it came only after intensive listening, interspersed with squinty-eyed questions from over the tops of his reading glasses, and requests for examples and diagrams. He made copious notes with marker pens . . . on the tablecloth! 

     In between courses’, he would engage the help of a waiter or two to turn the table covering, drip spots and all, clockwise so he’d have clear writing space for each part of the meal. When lunch ended, he would tuck a $20 bill into the Maitre D’s hand and neatly fold the tablecloth up, tuck it under his arm as he did all the handshake/smile stuff and head for a cab that I would have waiting at the curb.

     When we got back to the office, his secretary would unfold the tablecloth, tack it on the wall over her workspace and type out everything he had written, rising periodically to turn the cloth and re-tack it (lots of pinholes in the wall!). She would enlist one of the designers to recreate any diagrams. The Boss would prioritize items on her draft and identify them as Objectives or Strategies or Tactics the have a final version typed up.

     The typed copy was distributed to all who had any experience with or interest in the business being courted, followed by a meeting, and a summary returned to the lunch guest reiterating the key points, tying them of course to sales points. Often this document became the “working bible” for developing the advertising for an existing client for a full year or more, and often it won new clients.      

     Should we all run out and start writing on tablecloths? Maybe, but the point is that whatever you do to be better at running your business doesn’t have to be something that’s considered “normal” by others, and you need not worry or care about what others say if the system works for you. Someone else I worked for routinely cell phone called his desk from the golf course to leave himself message reminders of sales prospect conversations he would follow up on the next day.

“Quirky” Works.  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!