GOT A GENIUS MESSAGE?

GOT GUTS?

FEARLESS MARKETING is not about thumping your chest or flailing your fists wildly about before even stepping into the ring, the key, the batter’s box, or up to the tee, the net, or line of scrimmage.

Neither is it even about performing these kinds of antics after knocking down an opponent, making a slam-dunk, hitting an extra-base hit, sinking a putt, forcing a bad serve, or rushing for a first and goal. Sorry, truth is that you’re NOT Spiderman or Wonderwoman!

Being FEARLESS doesn’t mean being insane! It’s about stepping up and out as uniquely, as wisely yet brashly, and as customer-consciously as possible.

In the mid-late 60s, a creative marketing genius named Tony Isadore –then with the great Madison Avenue advertising agency, Young & Rubicam–came up with what was, at that time, unheard-of, earth-shattering language to headline an all-out media (TV, radio, print ads and transit signs) campaign to raise donations for The New York Urban Coalition, The message: “GIVE A DAMN.”

Risky business for those involved. Many thought the use of “DAMN” would be putting careers on the line. Yet the word happened. And because it was deemed by the public as appropriate for the purpose, it became a resounding success.

There is a time and place for everything, but the trick in FEARLESS MARKETING is to be that one step ahead, to anticipate what will work and how far to go in making it work. This is not to suggest ferreting through lists of prospective curse words to throw into your marketing and branding programs.

It is simply to make the point that when we look just far enough into the immediate future, with the right eyes (!), at the right market, we can almost predict an unusual word choice that will “click” with prospects. “GOT MILK?” and “DO IT!” and “IT’S IN YOU” and “LOVIN’ IT” and “THE REAL THING” all come to mind as two or three-word, double entendre messages that have made colossal sales.

And it’s hard to beat the great social media names (GOOGLE, Twitter, Facebook, and LinkedIn) that are in themselves, sales messages, and have even gained acceptance as verbs!

But, ah, be aware that none of these (or I’d venture to guess that any great, short, FEARLESS MARKETING messages) EVER just popped out of someone’s back pocket. Marketing messages that step up and out, that make a difference, that work, typically require re-working, revising, re-thinking, re-writing hundreds if not dozens of attempts, over considerable periods of sleep-on-it time.

So if you’re paying someone to produce the winning combination of words, be patient. Great branding never happened overnight, and if you can think of exceptions . . . you’re going to be wrong 99% of the time! If you think you can produce the perfect words yourself, become a copywriter . . . but don’t give up your day job!

FEARLESS MARKETING is not just the creation of a message. It’s also having the savvy and guts that underscore the message of FEARLESS! (the stage musical), which, applied here, translates to: If the risk involved is reasonable, run the DAMN marketing. FEARLESS MARKETING ignites FEARLESS SALES!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

If you’re

IN business, get OUT of Facebook.

Like every other niche in life, undoubtedly, there are those dwelling in and passing through the halls of business who will be quick to dismiss this post (especially Facebook employees). But as Shakespeare once said: “The truth will out!”

And the truth is: If you own and/or manage any** business, and you’re actively involved with Facebook:  you are wasting your time and energy. And lost opportunities are probably costing you more money than you would want to believe. [**any except perhaps retail]

Facebook does appear to serve as a meaningful distraction for government, corporate and academic employees. And given the boredom of that typically committee-cluttered, no-sense-of-urgency career existence, the attraction/diversion is understandable. But for entrepreneurs, Facebook is an unproductive addiction. It is simply not worthy of your attention, or even your interest, never mind your active indulgence. It literally eats up your clock!

“Yes, but,” I hear some say, “it’s the only way I can find out what my kids/grandkids are up to!” Then settle for it being a weekend addiction. Going to Facebook ANYtime between rise-and-shine Monday and nighty-night Friday is like a visit to the dentist for business owner/ manager Facebook fanatics. They too often end up holding their numb jaws while the Novocaine wears off when the reality comes home that time and energy and money has gone a-wasting.

“Okay, so Twitter is better, right?” Is there any difference in being obsessed with Twitter for any reason other than to promote your business interests (which is likely to be far better accomplished, btw, on LinkedIn) . . . or with being obsessed with the news (unless you’re in the news business)?

Bottom line: If you’re a genuine entrepreneur, you’re not spending spare time with anything other than your health and spiritual well-being–whatever that may be for you–and loving and growing your family and a few select friendships–whatever that takes.

Slice your pie the way you see fit. It’s your pie. It can be big, small, flat, mountainous, firm, gloppy, round, square, multilevel, whatever works for you . . . but don’t pretend it’s not a pie! We choose our pie. We choose our behavior. We choose our stress by choosing to set ourselves up for it. Think hard about the last time you didn’t feel 100%. What were you doing/thinking/saying shortly before you lost sleep/felt edgy/got sick?

When the stress becomes DIStress–with never enough time in the day for your pie, your family, your health–don’t react. Respond. Ask yourself HOW you choose or chose your stress? Then make a different choice. Maybe it’s time to change the way you see or slice your pie . . . or the way you breathe?

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Thank You to FEARLESS, the musical [www.fearlessthemusical.com] for the last three words and some of the clout of this post!

While some political leaders may doubt that FEARLESS Strategic Planning (FSP) is what the U.S. Government needs to be doing more of right now, it is certainly what every professional salesperson needs to be focused on at least once a week—and more likely, every morning!

FSP is partly back to that old adage for success that we can only ever get to where we’re going when we have a map or, as present day technology dictates, a GPS or mobile map app. But the difference is in the name. It must be a FEARLESS map and we must follow it fearlessly.

Sales professionals have a tendency toward squeamishness, avoidance, nay-saying, and self-doubt when they head off into what constitutes new or uncultivated territory . . . or when they need to circle around and come back to the doorstep they once left feeling inadequate, defeated or threatened.

The solution to these mental roadblocks is to pick yourself up, dust yourself off, take a deep breath, smile like you mean it, and get back on the horse that threw you (or whose clomping, stomping, snorting, glaring, and big teeth have kept you jittering at a cautious distance).

First off, no customer or prospect knows more about you, or your product or service or concept . . . than you! Secondly, anyone (or group) putting out defensive arm-folding or “I think I know more than you” pyramiding of fingers, is simply afraid of making a bad buying decision, so take these as signals that your job is to help them feel more secure about where you’re leading them. Back out of your pitch long enough to break down some of these resistant postures. Tasteful humor helps.

Thirdly, and most important: you got to where you are because you have a gift for knowing the right things to say in any sales situation. Rely on that. Trust yourself. Reach inside and appreciate what the real you is all about. Then, put it to work. Being FEARLESS means being authentic.

When you plan your weekly and daily strategies, plan them with a positive attitude and an air of authenticity. When you dig into your areas of strength and build energy and genuineness (vs. boredom and phoniness) into your words and actions, you are being authentic . . . FEARLESS!

How to get to that point? Work at it. Stop giving up on yourself. Cultivate everything you can think of that builds and rebuilds your sense of determination, gumption, fire. Never stop learning. Every problem is an opportunity. Strategize from your mind, but act and speak fearlessly from your heart!

Every day you begin with FEARLESS Strategic Planning will bring you increased health and happiness and success. Your words and behaviors are always your choice. Choose to be FEARLESS. Choose to make it easy!

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and make today a GREAT day for someone!

“Pretty good job… for a woman!“

“Thanks for nothing” types of “mixed” messages pervade today’s society– in meetings, phone calls, emails, texting, even music! “Don’t smoke, don’t drink, and don’t curse,” he warns his new employee. Then the boss frantically pats down his pockets and exclaims with frustration: “Sh*t! I must have left my pipe at the bar!”

“All the world’s a stage…” proclaimed Shakespeare. At one time or another, we all play roles and mask ourselves in some way. If we become aware of ourselves when we are putting on a performance, that awareness gives us the freedom to reject unproductive (unless you’re “on stage”) playacting in favor of authenticity.

And (yes, apples are great, but) certainly, A is for AUTHENTICITY too! It is Authenticity, after all, that is the overriding human quality which serves us best in both life and work

. . . yet, short of hiring someone to monitor or videotape our daily words and actions, it can be difficult at best to be aware of when we are “putting on airs” or undermining someone else or sabotaging current circumstances. Why? Because playacting is often an unconscious knee- jerk reaction to another person or situation.

So what are we to do to begin eliminating or at least minimizing phoney images and communications?

Awareness of life/career damages from disingenuous behavior is the beginning. So, you’ve already started. Next comes making a conscious effort to strengthen your resistance to assume or take on these self-destruct roles. You need to “catch yourself” by keeping your mind and body in better balance with the real you:  the deep-inside you.

Accept from the outset that–unless you’re another Mother Theresa–you may be unlikely to ever achieve 100% authenticity. But know that even slight improvements will enhance your personal respectability and community standing, and will dramatically increase others’ acceptance of your ideas and trust.

Once you are aware of this thinking and accept that “being more genuine” will rocket-boost your life, work, and play pursuits, begin to take more deep breaths. That alone will help you ground yourself in times of trouble and, ultimately, clarify your here-and-now focus in ways that win you more intrinsic happiness and more extrinsic rewards.

Being more aware paves your path to greater control and spotlights that everything you say and do is a choice that you make or the result of some choice you have made at some point in life. Simply by being more “Choice-Conscious,” you will find yourself better able to illuminate your strengths and free up your uniqueness . . . bring your real self, your authenticity, to the surface in more of what you think and say and do.

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

What I’ve Learned About

FEARLESS Selling!

Speak up for what you want. If you don’t spell it out, no one will ever know where you want to go. Solicit feedback.

When you state a feeling, opinion or belief, SAY that it’s your feeling, opinion, or belief…instead of implying that you’re stating “facts.” Imagine standing in your listener’s shoes.

STOP saying “all” and “every” and “ever” and “never” because you’ll start to believe yourself…and others will start to doubt you..

When others tell you your idea won’t work, don’t believe them. Instead, give it a goal and a strategy. It’s easier to move forward with a map.

STOP, LOOK, and LISTEN isn’t just for railroad crossings. Ask questions, observe and listen hard. But as Einstein said, “all we ever have is limited knowledge”…so when it’s time to move on, go with what you know!

Turn off the news. Bombardments of negative, tragic events will invade, disrupt, corrode and corrupt positive attitudes. INSTEAD: Sing. Dance. Read. Laugh. Play. Walk. Take pictures.

Positive attitudes are preserved when you respond instead of react. If you don’t react, you can’t over-react. Learn to blame less and forgive more.

Stop worrying about how you look and pay attention to how you behave. Entrepreneurial leaders instill confidence and inspire action no matter what they wear. Contrary to popular myth: Clothes do not “make the man.”

Look everyone and every thing in the eye. Good contact, not staring. Looking at your feet or over someone’s shoulder broadcasts ambivalence and fear…feelings that fail to: sell, instill confidence, inspire trust, communicate authenticity, show interest.

When the competition gets tough, get tougher by being better informed, by delighting (not just “servicing”) your customers, and by being honest.

Keep your eyes and ears alert, and your mind open. Take more deep breaths to keep your SELF in the “here-and-now” as much as possible . . . because success is the journey, and expectations breed disappointment.

Remember your family, your friends and how to laugh. Above all: Trust your SELF!

Live. Love. Make it easy.

 Some concepts inspired by www.FEARLESStheMusical.com

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and Make today a GREAT day for someone!

You’re 40-something and trapped!

You’re 40-something and you’re sandwiched in between aging parents and young children. trying to build a career. Even the weekends are starting to suck. The family dog (or cat) is beginning to be your BFF.

What’s next? STEP BACK, that’s what! Wherever you are, whatever you’re doing (except driving, holding a baby, operating heavy equipment, or standing with your back to a cliff or stairway), take one physical step back away from the gum-biting clamor, pinch yourself in the butt and take three deep breaths. Just three, but don’t fake it. Three. Deep. Now. Before reading more. Go ahead. I’ll wait.

Now pay attention to this: No job is worth losing because your mind gets too busy racing in and out of your neighbors’, relatives’, co-workers’ issues and shortsightedness. They don’t understand your upsets. They never have. They’re not inside YOUR brain and you don’t need them to survive your circumstances. You need your SELF to make adjustments for your SELF — NOT to please others!

You need to “rattle your own cage” and that doesn’t mean a zoo or prison vacation. It means doing some honest soul-searching about who you really are, what you really want out of life, and how you think you’re going to get there.

Rule One: Take Charge of Your SELF! Only YOU know what YOU need to do. Listening to what others have to say is a good thing. Doing what others think you should do is not. So listen all you want, but ACT on your own behalf.

For every idea you have (after the three deep breaths!) about how you need to proceed with your “sandwiched” life, write it down: each idea at the top of its own page (yes, with a real pen or pencil on real paper . . . trust me you’ll get more authentic results than keyboarding it!). Put a minus- sign at the top left and a plus+ sign at the top right, with a vertical line top to bottom down the middle of the page.

Then identify the negative and positive points related to each idea in the appropriate column. Step back again. Yes, and three more deep ones. Then analyze your ideas based on comparing the two columns and on what you honestly feel inside your gut about each point, and each idea.

Maybe you’ve been being too patient and are filled with anxiety? Maybe you’ve not been patient enough and are filled with annoyance or are simply adding fuel to the fire? Where’s the right balance?

What are you doing right this minute to achieve the right balance? You think this is an easy exercise? It’s not if you’re doing it honestly. But is it worth it? Of course it is. YOU’re worth it, aren’t you? Then work at it.

Here’s a Broadway-bound musical: www.FearlessTheMusical.com filled with love, anxiety, humor, annoyance, and resolution to inspire. It’s all about finding balance — Try some of the “song previews” and remember: You’re never alone when you seek balance. Sing. Dance. Hum. Breathe. Think. And along the way, enjoy–and TRUST your SELF! Be FEARLESS! You’ll get through it. You can do it!

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Watch where you’re going,

YOU’RE 70+ YEARS OLD?

There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!
Popular observations about your age:

YOU’RE 70+ YEARS OLD

God Bless You! You’re still alive and pretending to be younger . . . probably 50-60. Occasionally, you might even make believe that you’re in the 30-40 age bracket (though, depending on activity levels involved, that can readily get you in trouble, like cut, bumped, bruised, or thrown out of a bar, an airplane or someone’s bedroom!).

Bottom line is that you have at long last arrived at the point where no one can tell you much of anything that you don’t already know from experience.

Well, okay, you may be a little slow on the uptake when it comes to storing your pdf files on the cloud or testing the new contact lens that takes photos when you blink (something like 1 blink for yes and 2 blinks for no and 3 blinks to snap a picture of what you’re looking at that you’re not supposed to be looking at. Hmmm, and that could spell trouble with a capital “T”!). Anyway, who knows what’s next in tech? You can bet the farm that the answer to that is: No one older than fifty years younger than you, right?

So here you are: 70+ and you have no doubts about what you don’t know. You’re still working at something or you wouldn’t be around. Life is not a breeze, but waking up every day is certainly a gift you want to make the most of — especially after all that work just to get from the bed to the bathroom!

And you are, after all, happy and productive, yes?

Interesting isn’t it, that being at the happiest and most productive place in the world—“here and now”—is most often shared by people under 7 and over 70? Most everyone in between spends all those other years worrying about the future which hasn’t come yet (and may never!) or dwelling on the past which is over (and can’t be changed). But then, you already know that, right?

Here’s how I figure it: AGE only matters when you choose for it to matter. We made a lot of choices to get here. And whether it’s been easy, hard, or in between, it all comes back to choices we make and have made—conscious or unconscious, but always our choices lead the way.

So, just choose to make it easy! Choose to make whatever work you still do work for you, to be happy and healthy and rewarding for you and all those who surround you. Is that too hard? Well, it’s simple if you choose for it to be simple. Besides, what’s the alternative? You stop working and then you die of retirement? Not a great choice.

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

CHECK BACK TO THE LAST 5 POSTS BEFORE THIS FOR THE
COMPLETE “AGE SERIES” [20-30, 30-40, 40-50, 50-60, and 60-70]
~~~ NEXT WEEK: A SPECIAL CHRISTMAS MESSAGE!
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Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!