Archive for the 'Objectives' Category

Jul 05 2011

R U READY?

July 2, I promised a “SMASHING” small business message tonight 

                                                                                                                                     

Well, maybe it won’t  

                                          

 smash you, but if you run

                                      

a busy business . . . this

                                  

will make you think!

 

                                                                                       

If it’s as true as piles of pundits, preachers, parsons, pastors, pioneers, and philosophers proclaim, [Alliteration trophy, here I come!] that all of life –yes, ALL of life (including how you handle your business) is simply preparation for death . . . are you ready?

Let me guess: you’re too busy living to think about death right now, eh? Or you’re one of those young,  indestructible types who just refuse to believe death is even possible or worth considering until you’re 89?

Hey, good for you. Either of those may be as honest an answer as you’re capable of mustering at the moment.

I mean, after all, unless you’re a last-will-and-testament lawyer, an estate planner, serial-killer, burial plot salesman, funeral director, or a N.J. Mafia guy, you’re probably not giving much thought to this inevitability on a day-to-day basis. 

Well, don’t let me dampen your holiday-shortened work week, but reality –in case you haven’t looked around lately– the odds are that, recently, someone whose life has been close to yours has died unexpectedly, or will soon.

Maybe a business you know has recently closed down and boarded up. And probably, your own has visited some shaky ground sometime over the past couple of years.

How do you get ready for something you don’t want to think about? In all likelihood, the best way to do this is to ask yourself some hard self-assessment questions that you surely have the answers to, and surely are able to change outcomes any time you choose. Try the following for starters, and add your own in the process:

  • Have you done a good job with yourself? With others? With your business?

  • Have you and your business helped others?

  • Do you make someone happy every day?

  • Do you stand up for what’s right?

  • Are you tolerant of other’s opinions?

  • Do you take your business practices beyond good customer service and good employee relations?

  • Do you respect and act gracious to every person you encounter every day, regardless of her or his appearance, behavior, influence or apparent socio-economic or educational status?

  • Are you setting examples for others to follow on the job, and off?

  • How will others remember and define you?

Like the necessity (no matter what your age and assets) for formalizing and maintaining an updated written will, the questions above only take on great value and deep meaning when you take the time and trouble to write down your answers to each on paper, and then periodically review them for progress and adjustments.

How else can you know if you’re truly making the most of your time on Earth if you have no frame of reference to draw from, explore, adjust and upgrade? Your written records of you empower your productivity. 

Until such time as you may be judged, you are your own best judge.

To thine own self be true! 

                                                                

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Hal@Businessworks.US  302.933.0116

  Open minds open doors.

 Thanks for visiting and God bless you.

  Make today a GREAT day for someone! 

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Jun 30 2011

4th of July Sparklers

Seeking sales fireworks?

                                      

Check your sparklers!

 

                                

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

                             

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

                                                        

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

                                          

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

                                              

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.     

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction.

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson] 

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Hal@Businessworks.US  302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone! 

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Apr 17 2011

Set Your Assets On Fire!

Before you throw all your

                                     

  tech stuff on the BBQ . . .

                                                                                                    

 

Recognize, first and foremost, that your greatest assets are your people. If you’re a one-man-band, maybe “your people” are a loving spouse, partner, children or parents who assist you, or a reliable friend or two who consistently refer(s) others to you . . . or a hotbed of talented interns.

If you’re the owner of a small to medium-size business, perhaps “your people” are account or department or office or branch managers.

The point is that I am NOT suggesting you run around torching these folks, or even giving any of them a baseball-dugout-style “hotfoot.”  I AM suggesting that you ask yourself (and answer) the following questions:

                                                                              

Can you readily identify and easily separate your internal and external customers?

What percentage of each day are you actively marketing to each group?

In other words:

  • How much and how often are you (externally) marketing your people?

  • How much and how often are you (internally) marketing TO your people?

  • How much and how often are you (internally AND externally) marketing THROUGH your people?

                                                                               

Do you think the meaning of Customer Service is to have a Customer Service person or department?

  • If each and every one of your internal customers know how to relate to and respond to external customers, why would you have to pay someone or a group to perform this function?

  • Ideally, anyone in your organization whom I might reach by phone or meet in-person should be able to handle my customer service needs.

                                                                  

Your marketing people or your own marketing sense tell(s) you how to motivate external customers. You surely have a strong idea of what sells and what doesn’t sell them on your product(s) and/or service(s). Do you have a sense of confidence about the best ways to motivate internal customers?

Do you apply Maslow’s Hierarchy of Needs?

                                                     

If you try (or have tried to) apply Maslow’s Hierarchy, are you (or have you) doing (done) it from a position of strength — by first being a detective to understand individual “hot spots”? Has this approach helped you to realize that the best internal customer rewards are not (in spite of all popular beliefs) not always cash, raises, and bonuses?

As a leader who is heavily invested in growing the loyalty, respect, and receptivity of both internal and external customers, are you making a conscious effort to breed entrepreneurial thinking accompanied by reasonable risk-taking behaviors? Or are you breeding investment in the status quo?

Are you fostering and nurturing innovation. Do your people come to you with just ideas, or do they fully exploit the ideas they propose with well thought out paths for implementation that include all possible operational, financial and marketing applications? Do you get a thorough and complete picture instead of just a quick sketch? 

Having great people behind you is great for your ego. Having great people behind you who are inspired and highly motivated, who deliver comprehensive plans of attack, is great for your business.

Which is more important? 

 

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302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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Apr 09 2011

MEETINGS WASTE TIME!

It may be time to re-visit MBWA

(Management By Walking Around)

                                                       

 Why? Because most 

                                      

business meetings are 

                                      

like playing SCRABBLE 

                     

under water!

                                                                                                  

Underwater SCRABBLE? A lot of slow-motion time is wasted trying to earn points for drumming up obscure words that play off of what others have or have not produced. And–in the end–someone wins backpats; the word connection hodgepodge that surfaces has no meaning; and the board is dismantled until the next session when it starts all over again!

                                                                                         

If you absolutely positively definitely have to have a meeting, do yourself a favor and work the following items into your meeting prep checklist:

  • Plan your meetin’ eatin’s!

If you are planning a major session and are looking for those in attendance to contribute mush — jelly, be sure to put out a plateful of jelly donuts. That will almost guarantee you the results you seek.

If, on the other hand, you are hopeful of some meaningful input from those you invite, put out some meaningful snacks. It doesn’t take any more time (and only marginally more money, maybe) to serve fresh fruit and raw veggies with a dip, and perhaps some cheese and crackers.

  • Take time with your invite list!

There’s nothing worse than having people dragged into a meeting who have no real purpose in being there and nothing of value to contribute. Think hard about who needs to be part of your dog and pony show and stop asking those to attend who you simply want to impress, or test. Do those things in other ways.

Their time is your money!

  • Share your agenda!

This is the world’s biggest stumbling block for meetings. Keep your agenda clear, simple, unencumbered, and targeted to those you invite. Circulate the agenda two business days ahead of time and ask for input that you may want to consider in the way of additions and deletions.

Have the finalized agenda printed in clear large block letters on a piece of cardboard or a whiteboard displayed for everyone tom see and stay tuned into. 

When you run the meeting, STICK TO THE AGENDA. When someone brings up something that’s not itemized, let that person know your level of interest in the subject, ask to table it for another time (next meeting, two minutes after this meeting, 37 years from now, whatever), and explain that this meeting is for this agenda, and thank her/him. 

  • Watch the clock!

This is not something you normally want to do or have others do, but it is CRITICALLY IMPORTANT that you start the meeting at exactly the time it is scheduled to start, regardless of who’s present or absent, and that you end it exactly when it is scheduled to end, regardless of what’s been covered or not.

Use follow-up sessions for issues not addressed.

  • Consider a room with no chairs!

If the subject matter needs to be dealt with quickly and there’s simply no time for side-trip excursions, and you want to minimize chatter and delays, use a room with no chairs. You’ll be amazed at how rapid and productive the meeting becomes.

Some meetings of course are necessary, but most are not. When it’s really necessary, make the most of it by focusing on the small things. Attention to planning details makes implementation productive.

                                                                                                            

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    302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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Feb 14 2011

Mind Your Own Business!

Failure to achieve

                 

can often be traced to

                                        

one’s own big mouth.

 

 

What’s the old German expression? “Vee ist too soon alt und too late schmart!” (…or something like that). Well, combine that truth with the tendency most of us have to shoot off our mouths about what we expect to achieve —often before we even get started— and what have we got? A situation in which we are too late being smart enough to realize we should have kept our goals to ourselves.

Other than a genuinely-shared pact with your soul mate or trusted long-term business partner, it’s just not ever a good idea to tell anyone else about what it is that you’re aiming to achieve. Others are not in your shoes and do not have the same energy or confidence levels. You, after all, own or operate or run or manage or partner in a business. You’re an entrepreneur.

Many others (including some close to you) may –for down-deep-inside resentment– simply not want you to succeed, and will discourage and undermine your efforts. For whatever their reasons, don’t allow those confrontations to occur. Keep your goals secret.

Perhaps you believe you have personal and or business “goals” in mind. I would respectfully suggest that the odds may not be very great that these pursuits are worthwhile. The truth is that all of history has proven goals are only worthy of pursuit to start with if they meet all five of the following criteria:

GOALS MUST BE

  • Specific

  • Flexible

  • Realistic

  • Due-Dated

  • In Writing

If what you’ve been thinking are meaningful personal or business goals, and they don’t measure up to solidly meeting five out of five of these requirements, they are not goals. They are wishes. Wishes are what people who wrap their lives around “hope” end up with. Wishing and hoping are the empty promises that empty people make to themselves and others. “Fantasizing” isn’t “taking action”!

Not only are each of us at the doorstep of success when we choose to quietly set and work toward goals that are specific, flexible, realistic, and due-dated, we can also measure the sincerity of others’ intents by applying these criteria to what we see them attempting to do with the major life tasks that face them. And from that kind of assessment, we can often determine another’s integrity.

Say, for example, a customer tilts his head, shrugs, faces his palms to the sky and says, “Sorry we’re taking our business elsewhere; it’s strictly a money decision; nothing personal; your prices are just too high for us; we can pay offshore operations half of your costs for the same results!”

This is a knee-jerk, marketplace-ignited decision. Otherwise, you’d be hearing about quality and service and deadlines and willingness to work out payment terms and exact shipments involved. A customer who simply up and leaves with an armful of flimsy excuses was probably never a good customer in the first place, right?.

Replace him with one that demonstrates by her attitude and conduct and the choices she makes that she is working with goals. You don’t need to know another’s goals or share yours. But when you look below the surface of smiles and handshakes and illusionist promotions, you’ll see that those who set and function with goals behave in certain committed ways. You know the difference.

These are the business and professional people

to choose to associate with.

They make the best customers and partners and investors and employees because relationships start from a position of honorability and support for one another in traveling on the high road. More quality work gets done more often, and besides moving in more profitable directions, it’s also more fun.

# # #

Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals!

Make today a GREAT day for someone!

No responses yet

Jan 28 2011

17 STEPS TO AWESOMENESS

STEP RIGHT UP . . .

 

Step-sister, step-brother, step-father, step-mother, step it up, step up, step down, step back, step forward, step across, step into it, step in it, step on it, step over it, step under it, step around it, get in step.

 

If you have all four of the first four of these, let’s pray you’ve been fortunate enough to also have any or all four care for and love you and tend to your needs. If you do the other 13, you are compliant and evasive. (I know, I should start writing horoscopes!)

And then there’s my magnificent granddaughter who’s engaged in active ice rink competition as a member of the worldclass synchronized skating team named The Capitol Steps, based (where else?) in Washington, DC.

You know what? I love my granddaughter beyond description, and The Capitol Steps performances are remarkable in the team’s applications of  hard work, skill, spirit and discipline (5AM practices!), but I could do without all the other kinds of magical “steps” being pushed down the gagging throats of struggling business owners.

Well, okay that was a rather long way around, but you are still reading, right?

Ah, yes, some will click off here because they think there’s nothing more sensible coming.

Oh, how wrong they may be, like tossing a lottery ticket to the wind because the first number doesn’t match.

                                                     

“Patience,” my mother always said, “is a virtue.” Of course my father’s credo was “He who hesitates is lost!” (Notice my father spoke with exclamation points.)

I have read The 9 Best Steps to This, and The 9 Best Steps to That; 10 Steps to Success; 3 Steps to Great Wealth; 12 Steps to Happiness; 16 Steps to Great Leadership (I guess it’s harder to be a great leader than to gain great wealth); 20 Steps to Make Your Man Happy (from Cosmo); The 7 Steps to Highly Effective Behavior Stuff, and only heaven knows all the other secret formulas.   

When I was younger, and eager to advance my career, I used to try them all. My legs got tired. Now, they actually have “Step Class” sessions… I guess to limber you up for taking all the mystical steps that promise greatness.

                                                

Here’s the point:

                                                   

You own, or operate, or manage a business or professional practice.

Somehow, you have managed to keep the doors open and stay out of jail.

You already know what steps to take and which ones to avoid. You don’t need anyone else’s hocus-pocus “Steps” to take.

You need only to trust yourself more. You need to trust your own judgment. It’s what got you here and has kept your business breathing.

Sure, you can do better. But you will only do better by being true to yourself and following your heart as well as your mind.

You are on the way to making a difference in this world.

Don’t let anyone or any book or video or orator or feature story or “outside” influence prompt you to step sideways into someone else’s spotlight.

You will be wasting time and energy and money, and moving away from the strengths of your own insights and your own depth of character. Be true to yourself. 

Try new ideas, but stick to what you believe. And keep believing in you.    

  

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone! 

One response so far

Dec 19 2010

GOT GUTS?

Headed to 2012–and

                               

your business

                             

is still breathing?

                       

You got guts!

        

It takes more, much more, than an MBA, family inheritence, or good luck to have a living, breathing business survive this still-spiraling economy. It takes guts.

Guts? Right. You must have ’em, or you wouldn’t be reading this. Okay, enough with the backpats, where do you go from here? Yeah, into January, right. I know. But beyond that, what?

Since you’re an entrepreneur preoccupied with making your idea work, you’ll probably be doing all your gift shopping online, or running around at the 11th hour grabbing stuff off what’s left on nearby retail shelves.

If that’s not the case, and you’re a true romantic who has planned every inch, and had a thousand hours to plan and organize and wrap, you’re probably a corporate type who did all your Christmas shopping in July, and not reading this anyway.

So, here’s a thought: What about taking yourself through a group brainstorming experience —  by yourself?

                                                                                  

Is that like suggesting that you do a multiple-personalities thing? Yes, but not so close to the edge that you’ll need a shrink by New Year’s.

I’m suggesting you start with a pad and pen or pencil (if any of those tools are still within your reach). Laptops and all those other hand-heold devices just don’t cut it! They don’t give you enough time to think.

Besides a little practice with that lost art called handwriting, the experience alone could be a good stimulous (speaking of which, Red Bull isn’t a necessary accompaniment, but you may want a cup of coffee?). 

Next, turn off your cell phone; I promise the world won’t end. Then find a place where you won’t be interrupted. (HA! Talk about challenge!) Maybe it has to be a locked car in your driveway?

At the top of your page, write the one business issue that is most important for you to address in 2012.

Be realistic.

Draw a vertical line down the middle of the page.

                                                                

Put a + (plus) sign on the left and a – (minus) sign on the right. Start to write down everything you can think of (in the left-hand column) that could be a positive outcome of resolving this issue. Everything you imagine as negative on the right. Think freely.

Don’t criticize or second-guess yourself. Instead, go back over your list from the perspective of what you imagine to be your most trusted advisor or most valuable employee. How would it change?

When you’ve given these two columns about 10-12 minutes for each of your split personalities, STOP! Take a swig of coffee. Take some deep breaths. Rub your hands together briskly.

Next page: Write down the three steps you can take on Tuesday, January 3rd, to make some of that left-hand column stuff on your first page start to happen. Rank order the priority of steps.

Make some specific notes about the who, what, when, where, and how each of those three steps can/should/will occur.

Give them a timeline.

Be realistic.

                                                                           

Keep it all flexible: your rankings, your steps, your timeline, and what you expect for results (yes, without this, it’s hard to know why you’re pursuing anything) . . . flexible.

If you get close to the date and it’s not going to happen, don’t whip yourself (that’s hard to do anyway), just move the date. If the steps involve money or other people, leave them flexible enough to adjust in case things don’t go swimmingly (which as you know, they rarely do!)  

Fold up the pages. Put them in your pocket. Type them into your computer tomorrow (not today) and edit them in the process. Share the information as appropriate.

Congratulate yourself for doing goal-setting the right (most productive) way. Now make it happen! And stop worrying. Remember, you got guts!

 # # # 

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Nov 23 2010

SMEs Cornered by Gov’t Healthcare Rapists

Robbing Peter to pay Paul is

                      

not a long-term survival policy!

 

And here we have the government, forcibly seeking control and injecting its uninformed, inexperienced naivete into private industries.

Here we have federal “leadership” essentially robbing businesses that should instead be receiving tax incentive support to bail out the government’s reckless spending sprees that have accomplished literally nothing except pile up additional deficit burdens.

Once again (or more accurately, “still”), SMEs (Small and Medium size Enterprises) stand quivering on the cusp of business-survival-threatening, ill-conceived, politically-motivated federal healthcare legislation.

This impending healthcare doom affords business owners and managers one of the greatest opportunities for self-destruct since before the Industrial Revolution. But before you jump from the roof, consider how to avoid last-minute meltdowns.

BESIDES the fact that major Medicare funding will be redirected to Medicaid coffers because . . .

(it has been strongly suggested — but not dared to be openly acknowledged — that “Medicare recipients are mostly seniors who will die anyway”)  

. . . the bulk of the program will be supported by contributions from businesses, which will be forced to provide coverage for those who don’t earn it! 

                                                                               

A seven-year-old recently confided that “it doesn’t sound like there’s much care in the healthcare thing!”

Well, there’s most certainly not any “care” for the world of small and medium-size business. Let’s remember, and not incidentally, that entrepreneurial venture job creation is repeatedly pushed to the forefront of economist agendas as the most important key to economic recovery. So why the government’s deaf ear? Politics.

Tax and spend, and more government control, apparently beats life, liberty and the pursuit of happiness.

                                                                                 

So what’s a small business owner to do?

  • First, fight back! Work with other businesses and local organizations to promote the need for government to support meaningful job creation tax incentives for small business.
  • Do everything you can to influence government representatives to repeal the mandated national healthcare plan and to override any veto of that repeal. Support free-market competition healthcare. It’s the only way to choose your own physician and treatment plan. It’s the only way to keep talented physicians working as physicians.

(A 5-star heart surgeon I know is considering being a horse trainer because he can no longer afford skyrocketing malpractice premiums!)

You need a consequence?  You will pay for it

 many times over in the coming years! 

It offers you no benefits.  Is that enough?

                                                                
  • Second, do NOT rob Peter to pay Paul. Just because Washington is trying to get you to think that way, it is not healthy business. It’s like taking loans to pay back loans.
  • You are playing with fire if you decide, for example, to ante up the no-chance-of-winning healthcare dollars you don’t have by cutting back, for example, on your marketing budget. Marketing is (or should be if it’s not) a bottom line accountable expense.

Marketing is your only chance to drive the business in the front door that the government is pickpocketing the revenues of from you and taking out the back door. At this point, economic survival is all about cash flow. Bring it in faster than it goes out!

If you’re forced to cut, take your scalpel elsewhere! Simple, huh?      

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Sep 18 2010

BUSINESS JOURNALS WIN BUSINESS

Daily Notes or Recordings

                                                 

Work Wonders With

                                                 

Business Pursuits 

 

They heal damaged ventures and egos. They explore new ideas and avenues of strategic planning. They reveal new awarenesses and cultivate creativity. They stimulate innovation and fuel productive relationships.

They save time, money and effort. They reduce stress and soothe neurological systems.They need never be shared with anyone. They don’t take more than 3-5 minutes a day.

                                                                                                       

No, “They” are not vitamin supplements or exercises or illusionist tricks. “They” are journals. When you keep a journal, you open yourself up to all of the above opportunities.  

Do they REALLY work? Yes. I have dozens of business (and personal) journals on my shelf. Referring to them and the notes I’ve made has accomplished everything noted in the opening paragraph, and more.

A great many college and management training session students I’ve prescribed journaling to, have told me it was the single most valuable tool they ever learned about and used. It can be a combination savior and rocket booster for any entrepreneur or small business owner or manager. It can be a major career and personal/professional development tool for anyone, regardless of business attachments. 

The best part of keeping track of my daily thoughts in writing –besides teaching me more about myself and my life and business choices– is that once thoughts leave my brain and travel down my arm and into my fingers and through my pen and onto paper, I no longer need to carry them around in my brain.

                                                                                                   

Once my thoughts are sitting in a notebook that I can pick up and look at anytime I want; there’s more room in my brain for focusing on what’s important that’s going on here and now (instead of recreating and resurrecting past experiences or worrying about or planning for or fantasizing about stuff that’s in the future, and that may never happen or show up anyway).

                                                                        

I can tell you firsthand that there’s no better investment of time you can make, over time. And your potential ROI paybacks can be staggering. On top of all that, it’s free!

                                                                    

Getting started . . .

1) Make the commitment to yourself that you will try it faithfully for 21 days in a row.

2) On every left-hand page, put the date. Across the top write “WHAT HAPPENED” and proceed to jot down an objective, rational, report of some incident(s) that occurred or thoughts or ideas you had.

3) On every facing right-hand page, write across the top “HOW I FELT” and proceed to editorialize, offer opinions, be biased, express your “take” on whatever is represented on the left-hand page.

                                                                              

What kinds of entries work best . . .

An idea. A thought. An observation. A word. A sentence. A paragraph. A diagram. An example. A poem. A drawing. Scribble. Your goals. Goal progress. A doodle. Spit. A coffee stain. Whatever is taking up valuable think space that you don’t want to forget, but that’s getting in the way of immediacy.

Does it have to be in writing? Can’t a laptop serve the purpose? Historically, writing stuff down on paper has always worked best. Tape recordings are next best. Laptops do not offer the same impact value. I really recommend to put it in writing on paper in a (preferably) bound blank book or (second best) bound notebook. (“Bound” because removable pages encourage time-wasting second thoughts, and nurture perfectionism, which is not productive.)

Stop worrying about how pages will look and put stuff down. Something (literally any thing) every day is better that writing volumes once or twice a week.

Keeping track of your daily thoughts may feel awkward at first, but reviews over time will prove that you have created true value from nothing, and serve to demonstrate how really smart you always thought you were but never had a way to back up your convictions. And who knows? Maybe it will end up a best-seller or full-length movie! :<)

Serious: Do it. Start today.

 

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

One response so far

Sep 12 2010

THOUGHTS ARE THINGS!

You Become

                        

What You Think About.

 

You’ve heard this from Napoleon Hill, Brian Tracy, Dr. Wayne Dyer, Earl Nightingale, Buddha, Stephen Knapp, Sanskrit, The Secret . . . and the list goes on. But what have you DONE about it?

Thoughts Are Thingsis also the title of a book written by Prentice Mulford in 1889. This great bit of wisdom in just three words (!) from Mulford came long before contemporary authors ever began writing about the power of thought.

“Okay, okay, so it’s been around a long time. So what? This is 2010, the economy sucks, and in my business, there’s no time for touchy-feely mumbo-jumbo stuff that doesn’t bring sales in my door!”

Aha! But it can. And it does. You, though, must first respect it enough as a way of life to follow, as an approach to adapt to yourself and your own business and personal pursuits, and make it be your own.

To work, you must remain committed to it (and to yourself and your purposes) night after day, and day after night!

Mulford explains that we each have two minds:

1) The mind of the body (Need a quick example you can believe? Talk with any cancer survivor.)

2) The mind of the spirit (Go back to the first sentence for a resource round-up to learn more, and as you Bing and Google it, tuck the pieces you get under your business hat. It won’t take much to give yourself a wake-up call, if that’s what you seek.)

Stephen Knapp in chapter 3 of his work “Your Thoughts Create Your Future” http://bit.ly/9PaXsp is an interesting source for more of where this concept direction can lead you on a personal basis, and is a great place to start . . . even for a 30-second zoom read of just a few sentences that pop up on your screen.

“In the course of our lives we may be bombarded with negative thoughts, energies or scenarios that may come not only from within us but also from outside ourselves or from others,” says Knapp.

“All around us is a network of people, businesses, governments, publications, movies and music, all telling us what has been going on, or what they think is best for us, what we should buy and do, or what we should think about something. As soon as we tune into the radio, television, or open a magazine, it all jumps out at us,” Knapp continues.

“Our minds,” he says, “can be receptacles of these thoughts and desires, or even criticisms, which then become a part of our own consciousness if we are not careful. These thoughts are like electrical currents which, although unseen, can be felt and produce internal effects.” More at www.stephen-knapp.com

Knapp theorizes that the more prominent people become in society, which certainly includes within your company, within your trade or industry or profession and the communities your business serves, the more that others “will focus their thoughts and energies on you. Some may simply be envious of you… blame you for their problems.”

Translated for business owners, solid evidence exists that the everyday misunderstandings that lead to business downfall can be prevented.

Knapp’s suggestion is to practice raising the consciousness of those who try to attack you. “First,” he so wisely points out,“there is no attack unless you accept it,” and he labels attack efforts as “calls for help” that we can best deal with by responding with help, instead of reacting.

Happiness is a state of mind. It is, in other words, a choice that each of us can control. We can choose to be happy and not be negatively affected by what goes on around us every day. Is it hard? Sure, if we choose for it to be hard. But we can choose for happiness to be easy.

That doesn’t mean it will be easy every day, or every minute, but happiness certainly will happen more often. The happier we are, the better leaders we become, and the more rapidly and solidly our businesses grow. Can’t we just do this for awhile ’til things get back on track? Can you stop dieting and exercising and sleeping right as soon as you start to improve and feel better?

# # #

931.854.0474 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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