Archive for the 'Objectives' Category

May 25 2009

ENTREPRENEURS take only “reasonable” risks

How REASONABLE is the risk

of combining client interests?

It may very well be that when you decide to merge the activities of two or more clients who you think have compatible interests, you will get stung! You may be setting yourself up to suffer the consequences of their inadequacies.

It’s not just what you see on “COPS”–Odds are that more police officers will be killed and injured in response to a “domestic (family fight) call” than even a robbery or high-speed car chase. Why? Because battling relatives often turn on the police who are entering their home. They see the officers as invading their space and interfering in their private dispute.

Police crisis intervention training calls for officers to immediately separate warring or arguing members of a household to physically go to different rooms, or at least different sides of the same room as a tactic for diffusing the anger, preventing themselves from being set upon, and for setting the stage to encourage reasonable discussion and negotiation.

When you attempt to combine interests of different clients you service on the grounds that you see some mutually beneficial commonalities, you need to be careful in your assessment that you are not an unwanted invasion of one or both clients’ privacy.

Maybe, for example, they simply don’t WANT to work with one another. Maybe they’ve tried it or talked about it in the past (even generations ago) and decided NOT to combine interests. Maybe one suspects the other of undermining. Maybe there’s some professional (or industrial) jealousy present. Maybe one of them suspects you of having ulterior motives. Maybethe employees of one business don’t like the empoloiyees of the other business. Maybe

ASK each client to be forthright about the idea…what each thinks of it, what each thinks she or he can gain by it, how–exactly– each feels about the other entity. ASK each to reassure you that each is totally supportive BEFORE activating any part of the plan. Meet ahead of time with each separately, and then with both together. Make sure they share the same understandings and goals.

Starting to sound like pre-marriage counseling?Absolutely! In fact, if you perceive even the slightest edge to any of these discussions, a pre-combined-interest agreement might even be in order. OR you may simply decide the winds are not favorable, and back off the deal before anyone steps up to the plate.

Let the track-records of the clients and your personal instincts be your guide in deciding between pursuit, abandonment and modification. Make certain the risks to all involved are “reasonable.”

 

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Hal@BUSINESSWORKS.US

Thanks for visiting. Go for your goals and God bless you! 

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May 21 2009

THE SECRET WORLD OF BOSSES…

You’re boss for the day,

                                                                                               

in charge of the zoo.

                                                                                

Whaddaya say?

                                              

Whaddaya do?

                                                                                     

     Even when you think no one’s around or paying attention, everyone IS. It’s hard to run your own business on stage in the spotlights (especially in some of the larger more public theatres), but “on stage” is where you and every other boss perform every day.

     You may even need to drop the curtain (or close your door) every once in awhile for a few minutes privacy just to sniffle, pick, scratch or gargle without an audience. But–even then–remember you are still the chief muckity-muck and (like it or not) you’re a parental figure to those who work for you.

     You probably don’t think that your employees are anywhere near being neurotic. You may be astounded to learn that many of them (if not all) measure your every move. They all watch TV. So they all know how to observe, scope things out, size things up, and “case the joint.” It’s rare that anything you say isn’t repeated over and again both on the job, and at home, as well as to neighbors, friends, teammates and bar buddies. Your community and industry exposure is as public as a professional athlete’s is to her or his sport.

     Odds are pretty good that your people want to butter you up, or do you in, or simply not make waves. An exclusive small handful are self-actualized enough in the work they do to enjoy doing the work they do with no greater agenda. But this is a very small fraction of the total. None of them will do their jobs with the conviction and commitment that you have. None will do things exactly the same way that you would.

     But this is why you get the big bucks. It’s not your job to get things done. It’s your job to get others to get things done. Bottom line is that bosses who treat employees as underlings produce underlings. Underlings don’t sell. Underlings don’t innovate. Underlings don’t take initiative. Underlings hate their jobs.

     Bosses who treat employees like partners produce partnerships and employee teams that believe in what they are doing. These are the people who will strengthen the organization because they are granted the respect that renders them not afraid to step up to the plate, nor to challenge the status quo.  

     As Boss, the best, most productive and motivating thing you can do is to take the time and trouble to learn a little bit more than you presently know about what makes each employee who works with you “tick”…what kinds of dreams, desires, wants and needs does each have.

     You needn’t be a shrink to do this. Simply open your eyes and ears more. Tune in to the kinds of things people do and say. When you can reward behavior with rewards that really matter to each individual, you are cultivating long-term commitment, ongoing loyalty, and exemplary performance. 

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 Hal@Businessworks.US or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!

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May 16 2009

MANAGE TIME=MANAGE YOUR APPETITE

Gonna Chunk It? Then Chew It!

                                                                                      

     If your current state of existence fits the last (“Discombobulated?”) post, and you’ve decided to try managing your time in chunks instead of clock ticks, be aware that you can’t just wolf down the chunks like my Golden Retriever. She rarely bothers to chew when she’s excited.

     You however are not a dog. At least, I must assume that you’re not. But just in case you ARE some blog-reading canine phenom, please call me immediately; we’ll make lots of money together. So the bottom line is that your digestive system simply doesn’t work well with chunks.

     Still with me here?We’re talking time management. Chunks. Chunking up time and activities is better than nonstop eating of the same (physical, mental, or emotional) food for eight hours a day. After all, even casino dealers work 20 minutes on and 20 minutes off.

     The guys who clean out the winery vats are basically AA candidates after just 15 minutes of vintage fermentation fumes (although that’s not such a bad way to go) and have to take mandated breaks.

     Imagine for a minute if the chiropractoradjusted every single bone in your body all in one visit. You’d be like Gumby. It’d take you a week simply to get off the table. Ah, then there’s the dentist and doing all the fillings and extractions and crowns and all the other rotten stuff dentists do all at one time. Whew! That one hurts even to think about.

     Start by breaking up your daily “To Do” list…little pieces work better (like outline the Narrative section of the business plan,” which could take a couple of hours). Little pieces are more attainable, and achieving each will motivate you a whole lot more than having “Write Business Plan” on your list, which could take months.

     In other words, after chunking, chew. After chewing, digest. Your body wasn’t made to take a pounding 16 waking hours a day. Neither was your mind, nor your emotions. The more you push and force yourself, the longer you’ll take to complete each task, and the more likely you will be to screw up each task, not to mention the indigestion, heartburn, and ulcers that you’ll be cultivating. 

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

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May 13 2009

WHEN “Do-it-yourself” DOESN’T DO IT…

You can’t control your ship

                                             

while stoking the furnace!

                                                                                        

     What IS it that makes business owners and managers so crazy when they’re confronted with the idea of hiring someone to do a task that they know they could do themselves?  Huh? I KNOW I’m not imagining this one. So answer the question.

     Why would someone who runs a business think she or he should set up his or her own website or write her or his own blog or news release, for example? To save money? Surely saving money is not a good answer.

     As we’ve discussed here often, no one makes money by saving money. Businesses only make money by selling. If you own or operate a struggling (or ambitious) business and you decide to do tasks that are not making money by actually disengaging yourself from the sales process, you are wasting money, not saving it.

     I have seen some very bright business owners step aside from the sales function to let the salespeople do the selling, and instead focus their energies on operational productivity or human resource management, or budget management, or manufacturing efficiency, then be astonished to see their ships go down while they are busily rearranging the deck chairs.

     FACT: No one (NO ONE) is better at selling what your business produces or provides than you are! If your business is struggling (or steaming “Full Ahead”), and you are not with one hand at the controls, actively selling, you may want to re-think your investment in survival (or growth) and see the role you’re playing for what it really is: an anchor!

     If you need a new or upgraded website or a punchy blog, or news releases that get printed and broadcast, and you can find a professional website developer you can trust who has a track-record for reliability…or a professional marketing writer who knows how to “storytell” your business messages and who has a track-record for sales results, for heaven’s sake: HIRE THEM and get on with selling!

     So what if you think you could design your own site or write your own content or marketing materials? It’s not worth you taking the time to do those things when you need to be selling because selling is the only way to make money and move your ship forward.

     Pay the professionals to do what they do best. It’s a cost of doing business. Trying to tackle non-sales projects yourself diverts your time, energy and money into non-productive directions and doesn’t make the best use of your knowledge, talents, and enthusiasm. Besides, if you do-it-yourself, and screw it up, it’ll cost you twice as much to get the same professionals to do emergency surgery at sea!

     One last thought: You can control your ship and sell at the same time. You can’t control your ship while you’re stoking the furnace or working below decks. Best wishes for smoothe sailing!  

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

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Apr 26 2009

HOW TO MAKE YOUR GOALS WORK

Rule 1: Chunk it up!

 

If your job is to paint the Brooklyn Bridge, and your goal is to paint the Brooklyn Bridge, you’ll never make it!. If, on the other hand, your goal is to paint the first 100 feet of cable on the northeast quadrant by one week from Friday, and the first 100 feet of cable on the southwest quadrant by two weeks from Friday, and so on, and keep it flexible based on weather, etc, you will undoubtedly succeed.

If you put “clean house” on your list, it won’t happen. If you chunk it up into a series of small tasks like vacuum the second floor carpets, fold and put away the laundry, wash the first floor windows on the front of the house, de-clutter the kitchen counter, and so on, you will have much greater success.

Being specific and reducing the monster chores to small individual tasks not only keeps you on track, it serves to motivate as well because you’ll gain a sense of accomplishment each time you complete an item and cross it off your list (use a second color, by the way, to be able to still read what was on the list and keep track at the end of the day).

And interruptions? Life is an interruption! When interruptions come along add them to your list. (You run into a bee’s nest while painting the bridge and it takes an extra hour to get rid of it? Add “get rid of bee’s nest” to your list and then cross it out when you’ve taken care of it. While washing the first floor windows, you notice an overgrown shrub that’s scratching against the house siding? Add “trim overgrown shrub in front” to your list and cross it out when you’ve taken care of it.)

Keep reviewing your list of goals to see better ways to chunk it up. As you achieve or complete each chunk, cross it out, and add new chunks. Never-ending? Yes, goal-setting, like exercise and eating right, require commitment to changing your lifestyle. No one achieves their goals by dabbling with them. If you’re serious about goal-setting and pursuits, you need to be constantly monitoring them.

It helps to have a weekly checklist of goal criteria to be certain that you’re on track with keeping your goals specific, flexible, realistic, and due-dated. Without all four of these criteria, you have only a wish. Wishes, like hopes, get us nowhere. Action gets us somewhere. Any action is better than no action. Chunking up what you need to do and where you need to go works light year’s better than “paint the bridge” and “clean the house.” Now apply the same dynamics to your business and business planning.

# # #

Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You!

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT Day for Someone !

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Apr 25 2009

KEEP YOUR GOALS PRIVATE!

Don’t Blabber Your Goals!

 

     You probably just went through some wrenching exercises to create or recreate your business and/or personal goals. You defined your problem in writing. Then you turned your problem statement into a pursuit statement. 

     Perhaps, for example, you started with a problem statement like “Sales are down 20% last quarter” and took it to a goal statement like “We are increasing sales 20% next quarter by introducing a new revenue stream and reinforcing existing customer accounts with added support services.”

     Or maybe your goal is a personal one, and you took it from a problem statement like “I am feeling increasingly edgy around my family” to a goal statement like “I am learning and regularly practicing two new approaches to stress management so, by the end of next month, I can better control my upset feelings at family gatherings.”

     Next, you applied ALL fournecessary criteria to your goal statement to make sure it was/is: 1) Specific, 2) Realistic, 3) Flexible, and 4) Due-dated. You did this because you know that without ALL four criteria, you don’t have a goal; you have only a wish, and you know that wishes live only in nonproductive fantasyland. (Notice too the goal statement examples are in the present tense of you having already accomplished them to help visualize them in your mind as done deals.)

     And you’re on your way . . .

     Congratulations, but don’t blow it by blabbering to others about your goals! Most other people, first of all (and sadly) do not have real goals, do not understand goal-setting, and do not believe that having goals actually works. Most people would rather wallow in self-pity and go nowhere in life. So you know where it will get you to tell this sluggish majority what you are in pursuit of achieving.

     Second, keep in mind that even when you run across someone in your immediate life who does think goals can work, and perhaps has a few herself, you are putting your goals at risk by sharing them because that other person –even with all good intentions– simply does not walk in your shoes or live in your head, and your goals may seem intimidating, annoying, overbearing, ridiculous, threatening…no need to continue this. Just keep your goals to yourself!

     Your business goal of increasing sales can become a source of mockery to someone who feels threatened and that will roadblock your progress just because it will divert your energy. Your personal goal to improve family relations by learning stress management can have the same kind of distancing effect on the very people you’re hoping to get closer to.

     Don’t waste time and energy and defeat by testing this. I can give you 150 gazillion examples anytime you want. Call or email me. Keep your goals to yourself if you really want them to work! 

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Apr 24 2009

HOW DO YOU SURROUND YOURSELF?

Are you on target?

                                                                        

     Everyone likes to help others when they can. Some of us, however, dwell on being do-gooders to the detriment of our own interests. And when we do that, we are not helping others. We can only genuinely help others when we’re coming from a position of strength.

     Some among us like to surround ourselves with people who are less successful (to feel more important), or people who have bigger problems than we do (to minimize the perceptions of our own problems), or people who are just plain lazy or negative (because of a lack of self-esteem or self-confidence…or perhaps backbone)…and if any of these scenerios describe you, and you run a business, you’re in BIG trouble. 

     Draw a three-ring target on a piece of paper. Put the names of the most important person or people in your world in the center circle of the target. In the next-to-the-center-circle ring, put the names of those you spend the most time with in your personal life. Circle those who are most influential.

     In the next ring, put the names of the people you spend the most time with at work. Circle those who are most influential. On the outside ring or edge of the target, write the names of those you would like to spend more time with in your personal life and in your work life. Circle those who are most influential.

     What’s going on here? What do you notice? Are you spending the limited time you have here on Earth with people who are not helping you to get to where you want to go in life? Are you wasting too much time with too many negative people who are influencing your thinking in negative ways?

     Why? What is it exactly that makes you gravitate toward these people? What keeps you from moving on? How hard are you making it on yourself to part ways with those with whom you surround yourself who are bringing you down physically, or mentally or emotionally?

     What keeps your brain from accepting the fact that the negative relationships in your life are preventing you from getting to where you want to go and are –lo and behold– your choice!? What will it take for you to choose a more productive, more positive circle of friends and contacts to surround yourself with?

     Remember, you need not be rude or caustic or uncaring in the process of separating your forward-moving interests from backward-moving friends and associates. You need simply to recognize that it’s time to grow in the ways you have planned to. It’s your choice.

     When you choose to move on with your life, and extract yourself from the clutches of all that have been holding you back, you make yourself and your business stronger, and you strengthen your ability to reach back and help those negative thinkers and doers who matter. 

I am always open to your ideas and suggestions. Please email me anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below.

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Apr 17 2009

NO GOALS? NO PROBLEM!

Goals Schmoles!

                               

No Problem? No Goal.

                                                                                             

     If you can’t define your problem, clearly, in writing, in one sentence, you don’t have a goal. Early on in my career, I had one of those experiences that leave neophytes like I was at that time reeling in anguish and boredom, only to learn eventually that I had been a witness to business management greatness.

     I was working for the world’s number one Madison Avenue advertising agency and I was a “creative management team member” assigned to handle the marketing for a Fortune 500 company, one of the planet’s greatest airlines. The boredom set in after being locked (literally) in a fancy Manhattan hotel suite with the six top executives of the airline and the top creative and management team members of the ad agency for four 12-hour workdays and four 3-4 hour worknights, where we ate, drank and slept the airline business.

     The purpose of the marathon session was “to define the problem” that the airline had that we could wrap a major marketing campaign around. The airline chief required that we sort through reports from every department in every worldwide division and review all the problems, from late baggage delivery to delayed flights to food service complaints to air traffic control issues, and on and on.

     It was so much more than I ever wanted to know, and all I could think about was getting home to my family, and eating something besides subs and pizza. But guess what? The problem got defined. The boss insisted that it be written down as a single sentence and that everyone in the room had to accept the wording exactly. I probably don’t need to tell you I thought he was nuts, and that I was seriously thinking about tuning up my resume.

     The end result was that the problem got flipped over into a goal statement that was specific, flexible, realistic and had a due date. We all left exhausted. We worked with the goal statement. We achieved the goal with what turned out to be one of the most productive advertising and sales campaigns in history. In other words the torture produced.

     I’ve repeated the dynamics hundreds of times since over the years. It always works! Always. Define the problem. Be specific and put it in writing and get all involved to agree at least somewhat with the statement. Then rework the statement into a goal and go for it. Crazy extra nonsense work. Crazy? Maybe. Extra? Positively. Nonsense? I don’t think so anymore. Work? Yes it’s very hard work. But it also DOES work. And that makes it about as close to a sure bet as you’ll ever get in business! 

 Good Night and God Bless You!  halalpiar     

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Mar 21 2009

SO WHAT IF ELLEN WANTS/GETS A MILLION TWITTER FOLLOWERS?

What’s blocking

                     

your success

                                                                

right this minute is

                                  

INSIDE YOUR HEAD!

                                                                   

     Ellen Degeneres says she wants a million Twitter followers. Good for her! That’s her goal. She believes in and sets and has consistently achieved her goals. That should have absolutely nothing to do with you except to set the stage for inspiring you to set and achieve YOUR own goals.

     Remember to make sure your goals are realistic, specific, flexible and have a due-date. Without all four criteria, you have only a wishlist!

     Pay attention to Ellen. You don’t have to like her (I do) or like her politics (I don’t) but she is teaching us all some important life lessons that we never got in school. When you believe in yourself and in your ability to achieve what you want in life, you will achieve it.

     There are skazillions of great motivational and inspirational sayings out there, and –by the way– you need only watch Twitter updates for about 10 minutes to see hundreds of these being tossed out like grass seed. There is no shortfall of resources or words of wisdom.

     The shortfall that is blocking your success right this minute is INSIDE YOUR HEAD! Either directly or indirectly, you are doing something to prevent yourself from making the things happen that you need to make happen in order to reach the point where you consider yourself to be a success.

     If you REALLY concentrate on this, you should be able to figure it out and step over the roadblock. If you simply can’t come up with what and where that roadblock is, get a professional to help you. What that means is a professional shrink, psychologist, psychotherapist, Gestalt therapist, reality therapist, counselor, tutor, traditional physician, nontraditional healthcare professional, lawyer, accountant, investment specialist, personal and professional growth group facilitator, etc.

     If you can’t get or afford professional help, start up or join a group dedicated to serve as a sounding board for business leaders. I ran one of these for years, meeting regularly on Sunday evenings for awhile, just business owners interested in giving and getting ideas and input to/from other business owners.

     Meet. Find one person who can facilitate discussion and buy her or him coffee. Recruit one other person to be the organizer, to get attendance at the meetings, circulate agendas, and publish master contact lists for everyone. It’s that simple. Try it.

     Make it like Twitter LIVE. Just by trying, you will be moving yourself and your business ambitions forward. Stay open-minded, and see what you can learn from others who are experiencing similar dynamics. If it’s not working, call me 302.933.0116. I’ll help you get on a roll.  

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Mar 03 2009

CREATING A POSITIVE CLIMATE FOR YOUR BUSINESS

No, you don’t need to move

                                                                                 

  your business    

                                                   

to the Caribbean!

                                                                                      
(aaaah, but it might be nice to try for awhile, eh?)
                                                                                                   

Here’s a 6-Point Approach to creating a more positive climate for your business that comes partly from The Management Analysis Center and partly from my firsthand experience. it works:

1.  BUILD KNOWLEDGE. Know the capabilities of your staff as well as their weaknesses. With the understanding that Heraclitus the Greek philosopher said over 2500 years ago that “the only thing that’s permanent is change,” and that Thoreau once said “all we ever have is limited knowledge,” use what you know to determine (or update) the fundamental goals of your business.

GOAL CRITERIA REMINDER: A goal must have all four of the following criteria, or it is merely a “wishlist,” and not a goal. It must be 1) Realistic, 2) Specific, 3) Flexible, and 4) Have a deadline or due date.

2.  DEVELOP A SHARED VISION OF YOUR BUSINESS GOALS. Let employees participate in the process. Tell them the problems. Listen to their ideas. Take notes. Encourage others to take notes.

3.  DETERMINE WHAT SPECIFIC CHANGES SHOULD BE MADE. Should changes be made in job descriptions or physical layout to improve working conditions?

4.  SET THE EXAMPLE. As an owner/operator or manager, you are a role model whether you like it or not. People pay attention to everything you say and do. You will not be fostering teamwork if you rule by threats and intimidation. Praise in public; criticize in private. Act, talk, and think consistent with the goals you establish.

5.  REASSESS YOUR OWN FUNCTION to make it consistent with the changes you are making. If, for example, you want to establish better communications, you may need to establish a more open door policy, listen more, and listen more attentively! To get more good work from people, seek out and reward the things people do right, and try to overlook those they do wrong. (Remember that small, frequent, one-time-expense rewards motivate best and cost less than permanent ongoing pay raises with accompanying tax and benefit increases)

6.  DEVELOP NEW METHODS AND SYSTEMS for enhancing a more positive climate, such as instituting weekly status review meetings (with set time periods, a clear agenda circulated ahead of time and follow-up report focused only on decisions made and who will do what by when) to evaluate progress, or a reward system for improved performance.

In an optimum positive climate, people know exactly what it is that is expected of them and where they fit in. Everyone shares the same goals. They know how they can be effective and what kinds of behavior will be rewarded.    halalpiar

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