You got 7 seconds, Baby! Do it!

     So you think you can make sales  by building relationships? You think you can sweet talk a prospect into a sale? You think that starting your spiel with a joke will get that signature on the dotted line? You are helping customers to slow own, relax, take it step at a time so they’ll love you when they decide to buy?

YOU ARE WRONG, WRONG, WRONG, and WRONG! 

     Statistical studies have long shown  that average adult attention span in America is 12 minutes, 7-8 minutes for decision makers, and 7 SECONDS to size you up (It used to be 10 seconds, but we’re in the WiFi age!).

     This means, dear business owners, managers and salespeople  (that’s EVERYone, btw), that you better have your you-know-what together and be prepared to make a spectacular 7-second first impression. Bottom line: No time to blink! 

     First off, junk this dumb idea  that some touchy-feely guru sold you about “relationship selling.” Assuming you still want to have a job in a couple of months (weeks, even), then be alert to the fact that the building of customer relationships can ONLY happen AFTER the sale is made.

     The sale is the starting line. When the check clears the bank is when to start all the hugging and kissing and hand-holding commotion, and not ten seconds earlier! Disregard this at your peril. 7 SECONDS! You got 7 seconds, Baby! Do it! Go for the sale, B~U~T that doesn’t mean to rush in like a ton of bricks. It means make the most of those 7 seconds. 

     One sales pro I respect says  he uses those first 7 seconds to “radiate authenticity and ask a genuine leading question.” What’s an example? “Are you looking to upgrade what you have or try something new?” will certainly get you further than, “How’s the weather out there today?” or “Hi, would you like some help?” 

     “Radiating authenticity,”  incidentally implies many things. Your appearance for one. No one expects you to be wearing a tie and jacket (or a dress and high heels) if you’re visiting farms, nor are you likely to get too far in delivering a Fortune 500 board of directors presentation in jeans and sneakers. Clothes CAN make the sale when they’re authentic and appropriate.  A GENUINE smile and fresh (not overkill Scope) breath help!

     Grooming  is the other half of appearance. And if you don’t already get that you’ll do better scrubbed and neatly trimmed, you probably need more help than this blog can provide. 

     When 7 seconds can make it or break it, when 7 seconds is all it takes for a decision maker to size you up and decide if she or he wants to do business with you or not, you need a game plan. It’s fourth quarter and you’re 3 points behind on the 50-yard line with 7 seconds. You sure better know what you’re going to do when the ball is hiked. You are, after all, calling the plays!                                                                      

# # #               

Getting Even

Is Getting Nowhere!

     “Don’t Get Mad. Get Even!”  says the T-shirt. “Those guys in that company misrepresented themselves to us, and we’re going to make sure they pay for it; we’ll make them look like chopped liver to the rest of the industry,” says the disgruntled company owner.

      “I put that business in business, and what do they do?  They turn around and try to stick it to me; I’ll fix their butts good; just wait ’til they try to raise some investor money,” says the ego-injured entrepreneur.

     It won’t work. None of it.  The more you pay attention to trying to get even with someone or some entity that did you in, the closer you come to doing yourself in. If you’re crazed about delivering justice, join a band of vigilantes … or start over again and become a lawyer.

     But stop with the need to extract revenge.

     Vengefulness is a waste of time and energy  that diverts attention and costs opportunity loss. It prevents you from doing what you really need to be doing, which is making sales and growing your own business. The more you worry about what others are doing or not doing, the closer you get to self-destruct mode! 

     Not only are these kinds of evil thoughts and misdeeds  harmful to the growth missions you need to rally behind, but the ill intents get talked about and emailed about and txtmsgd about … and it seldom takes more than a day for others connected with your industry (including customers and suppliers and investors and referrers) to find out what you’re up to.

    Plus, the more you try to cover, hide, and disown it, the quicker everyone finds out. In the end, you’ll hang for it because your reputation, trust, and integrity will be flushed away in one quick jerk of the handle!

     It’s just plain not worth it to take your focus off of making sales  and put it instead on paybacks for upsets you have with another business. The best way to beat up another business is to stay away from it, and not bad-mouth it, just — plain and simple — outperform it.

     The best way to outperform another business  is to earn greater customer trust by delivering what you promise and by bending over backwards consistently, 100% of the time!

# # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

What’s Killing Your Business?

So much positive feedback on  “What’s Your T-Shirt Say?” posted the other night:  http://halalpiar.com/2009/10/boost-your-business-in-3-minutes/ that I thought another evaluative exercise might be in order.

     Don’t scream, “Hi-YaaaAHHHH!”  in mock sarcasm and kick in your monitor screen when you read the next sentence that describes your homework assignment.

     If you’d like to boost your day-to-day and long-range business sales and operations  with 20 minutes of concentrated effort (and no consultant fees!), take a deep breath  http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/ and write your business’s obituary. Whaaat? Yup! Read the first 16 words of this paragraph again!

     No, it’s not easy.  Yes, it’s worth it! The exercise will be enlightening to say the least. The insights you gain may provide a guiding light to the revitalization of your business. Plenty of participants in my various entrepreneurship seminars have found this experience invaluable.

     Take any approach you like.  Don’t worry about spelling, grammar, and punctuation. At this point no one else in the world will see what you write anyway. The only requirement is to be honest with yourself.

     Some suggested questions to answer:  Itemize the highlights of the life of your business …

• When it was born?
• Who were the parents? 
• Where? 
• What was the startup business type and goal? 
• Why? (i.e., what prompted entering a particular industry or profession and what was the  intended result?) 
• How (what process used) did it get started? 
• How did it get to where it’s been in this last year of it’s life?

     What was the cause of death? 

• Any survivors? (Parents? Brothers? Sisters? Children? Grandchildren? Quotes/Testimonials from any of these people?)
• Service arrangements? (Will there be a viewing? Will services be private? Should there be an “instead of flowers” request?)      

     Spend as much or as little time as you like  (20 minutes usually works). Your goal is to present as complete a picture as possible of the life of your business if it were to end today, and to focus on achievements and contributions made.

     In your final analysis, after you’ve finished your write-up,  step back and ask yourself if the cause of death is your true exit strategy. Should there be more accommodation for having more children and grandchildren? Are the highlights the ones you most desire?

•  
  • Would you change the highlights if you could? 
  • What would you do differently if you could prevent the business from dying today? (Life saving surgery, if you will)
  • What would you do to ensure the business a longer life starting right this minute if you had the ability to step in now and spare it from death?
  • PSSSSST! What are you waiting for? 

# # #               

“Listen To Your Customers!”

     There is no single-sentence piece of advice,  guideline, or rule of thumb in all of business that’s more important. Your employees may be your greatest asset, but your customers are the reason your business lives, and the reason you get up out of bed and go to work every day.

     You are the boss.  That means — among 37 million other things you need to tend to — that, first and foremost, you must be putting yourself in the right place at the right time every day to be able to LISTEN to (absorb and process, not just hear!) your customers.

     Find out  what your customers REALLY think of your name, logo, themeline, reputation, service, branding, advertising, marketing, community involvement, pricing, packaging, cleanliness, vehicles, experiences with your products / services / employees / website . . . 

     You must ALWAYS  be asking for customer  opinions,  advice,  input,  suggestions, contacts, referrals, resources, networks … and then putting that information to work. Take it with a grain of salt if you like, but don’t blow it off or gloss over it!

I once knew a boss  who did all this listening, who actually hired professional facilitators and researchers to run opinion surveys and focus discussion groups, who gathered whole file cabinets full of customer information, and let it collect dust right up until the day he was forced to close his doors because he never heeded customer advice to upgrade his inventory of services

. . . and he never followed up  on the referrals and contacts his customers provided. It was just easier to do business the old way, using old systems, old inventory, old-thinking employees, and old contacts. It became a business too old for its own good.

     Customer Focus Groups  (targeted discussion sessions moderated by a professional presenter and interviewer) can be the most useful customer opinion and information-gathering tool you can use. Odds are, though, like professional business writing, it’s almost always (like probably 99.9% of the time) best to hire an outside professional to get the job done.

     Why?  One reason is that objectivity is critical to meaningful feedback. Two is that your customers will speak much more freely with an “authorized outsider” than they will with you and/or people in your organization.

     Outside professionals bring fresh perspectives and objectivity both to the table. And these are particularly valuable attributes when it comes time to interpret the findings. They are paid for what they do, Because they are not put on salary, they are really not “beholden” to you beyond the immediate assignment.

     You can usually count on  more honest and direct conclusions and hypotheses.

     Focus group format, facilitation, agenda, and especially the words that are used  can make a huge difference in what you learn… as different as the replies generated by asking someone WHY he or she was late, vs. asking HOW can being late in the future be avoided?

     Bottom Line?  How can you provide customer service or manage customer relations if you don’t know exactly and with certainty what your CUSTOMERS consider to be “service” and “relations”? It could mean something completely different than what you think.

FOCUS GROUP QUESTIONS?

Call or Email: 302.933.0116 or Hal@Businessworks.US  (“FOCUS GROUPS” in the subject line) 

# # #               

When you quote a price,

do you quote a schedule?

     When you tell a story,  do you use a timeline?

     You’re in sales, right?  Of course you are! You own or run a business or professional practice or company department? Then you’re in sales. You work at the top crossbeam of a new skyscraper construction site? You’re in sales.

     You work inside an underground  storage container or facility? You’re in sales? You don’t work at all? You’re in sales. And since now that you’ve found out that you are in fact in sales, it’s important to know how important it is for you to make maximum use of a timeline.

     Why? Funny you should ask. You knew I had the answer, right?  Okay, here it comes. Because a timeline helps make your sales points quicker and simpler. It helps your prospects, customers, bosses, parents (and anyone you need to influence) to understand your frame of reference more clearly and more readily.

     When you propose a fee for providing a service,  for example, you must be prepared to give a target date for completion. In some cases, you can hedge it a bit by estimating 60-90 days or 1-2 hours or 9-10 months, but be quick to support the reason for not being more specific. Specific is best. Always.

     Why? (You knew that was coming, right?)  Here’s why:  For a goal to be a goal instead of just a meaningless “wish,” it needs to be specific, realistic, flexible and have a due date. (And, yes, it must be all four of those things or it is fantasy and fantasy doesn’t get things done!)

     To promise something by a specific date  gives you credibility and a certain amount of accompanying trust, which of course you need to fulfill on or notify the payer as far in advance as possible of the need to extend the time period… and why.

     You would be amazed  at how many people don’t automatically build a timeline into their planning, sales pitch, agenda, project, program, meeting, advertisement, work schedule, new product or service launch, construction or revitalization effort, financial review, or story.

     As a writer,  I find the inclusion of a timeline related to job completion to be essential, but I also find that including a timeline reference inside the actual writing –whether it’s a commissioned book or a brochure, advertisement or website– has value in and of itself.

     Part of the credibility and fascination  of the “story” or “sales pitch” will often actually evolve directly from an integrated timeline. Juxtaposing historic events alongside a biographical story, for example, or as part of “what happened when” in the “About Us” webpage, or as a schedule of events in an ad or brochure can give your presentation the teeth it needs to attract attention and create interest! 

# # # 

Consultant: person

from 100 miles away

with a BlackBerry and laptop.

You better believe it  that clients give more respect to consultants from “out of town.” Besides that the out-of-town guy’s perspective is “totally fresh,” clients love to talk about the fact that they have a consultant who’s “totally hosing” them!

Why?  Who knows? And who cares? How to UN-do this unrealistic, warped mindset is what really matters. The best consultants are those who get the job done on schedule, pleasantly and reasonably.

And, by the way,  EVERY client loves consultants who are willing to work on a partial performance incentive basis! Hey, why not? Prove yourself. If you’re so sure you can solve the problem, you should be willing to bet part of your compensation on it, and of course charge more … especially where sales or savings commissions are possible! You can be fairly certain the out-of-town guy won’t do that.

First of all,  if you’re serious about wanting to do consulting work of any kind — regardless of your expertise — start with and communicate confidence (not cockiness!) by recognizing that you know more about the subject than any client, or your services wouldn’t be required.

Second,  roll up your sleeves and get to work being a consultant before you’re even hired to be a consultant. Show the client how you function be getting right to the heart of things. Take any minor issue raised in a discussion and ask questions. Listen carefully. Analyze and make recommendations. Do it in a relaxed manner.

And stop worrying  about giving away your expertise by solving problems that you’re not asked to solve and that you’re not being paid for yet. If you think you can do it, do it!

Avoid getting tangled up  in contracts, long-term agreements, petty lawyer-style compensation terms (Do you want to pay someone by the quarter hour for reading your email or letter or for listening to your phone call that outlines the basic logistics of what the working arrangements will be?) Like NIKE says, Just Do It!

If repeat business and referrals  are important to you (duh!), then focus on getting the job done, instead of telling how great you are. Track-records don’t produce sales unless you’re a major name athlete. Ongoing demonstrations of knowledge and know-how, and resources, and ability to communicate clearly will land the assignment AND solve the client’s problem.

When I started as a consultant,  I hired a consultant to “sit in” as my “assistant” and then later badger me with devil’s advocate questions to force me to stay tuned in and come to terms with my own problem-solving and communication skills. It was worth every penny! (Uh, you DO remember what a “penny” is?)

Bottom line:  There’s NOTHING can compare to working for yourself! If you’re out of work, have special knowledge and skill, have integrity, communications skills, and confidence … stop making excuses and go for it. You don’t need a BlackBerry and laptop. Just start with a phone, email capability, business cards, and determination!

# # #

The Emperor’s New Clothes!

     On the heels of begging Mr. Biden to stop hallucinating with his feebly http://halalpiar.com/2009/07/its-about-small-business-mr-biden/ unfounded economic turnaround braggioso, I turn to yesterday’s summary from U.S. News & World Report, another self-proclaimed mainstream media source of business acumen and salvation, and can only shout HOORAY!

     Now we can finally all stop being nervous and worried (frantic?) about the sick economy that our nation’s financial giants have birthed and nurtured because according to USN&WR, things are in fact getting better, just as Pal Joey would have us believe in his comments earlier this week, telling us to “just look around!” to see all the business rebounds and job creation that’s going on.

     Well, don’t you know, USN&WR has happily substantiated Mr. Biden’s claims with some hard-nosed assessments that all small business owners everywhere must by now be jumping up and down about.

     “We’re seeing some signs of the economy turning the corner” says USN&WR. WOW! I respond, and hungrily devour the article, searching out some hook to hang my hat on. Ah, and what to my wondrous eyes does appear, but six organizations that give me such hope, I had to run to throw up!

     Here, says USN&WR, take this: Positive financial news is surfacing from none other than these six entities that USN&WR no doubt considers representative for all of us:

• Goldman Sachs
• JP Morgan Chase
• CitiGroup
• Bank of American
• CIT
• The Federal Reserve

     Oh, my heavens! Such great news from these six. Can we in small business be far behind?

     Duh. Yes.

     When did the struggling farmer, retailer, transporter, wholesaler, distributor, construction firm, manufacturer, tourism-based business, and all the rest of us who actually work for a living have anything in common with the big business muckity-mucks who own and operate these monster wheeler-dealer corporations?

     When did their revenues and projections ever have anything to do with the reality of making a living based on the price of or market for corn, or shipping, or a decent hotel room?

     Where exactly is small business in this flurry of mixed economic messages? Why is the government sitting on it’s hands? Why is small business, the last remaining hope for economic turnaround through job creation, being disregarded?

     Why is small business seeing nothing more than tokenism fro government?

     Could it possibly be that union purchases of the presidency now need to be repaid in political favors to the exclusion of survival that only small business job creation has the capability of spearheading?

     Have we become so sick a nation that political IOUs have become more important than our hands, our hearts, our minds… our families? Let’s get real, mass media. The government surely isn’t!     

# # #  

Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

# # # 

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REMEMBER SEPTEMBER 13th IS GRANDPARENT’S DAY! 

“You’ve got to stand

for something, or

you’ll fall for anything”

— Aaron Tippin, Country Western Performer

http://www.youtube.com/watch?v=4Hja0XND8Ms 

     The business world seems to have a mission to have a Mission Statement for everything these days…Sales Mission Statements, Customer Service Mission Statements, Corporate Mission Statements, Financial Mission Statements…

     And many of these, I believe, are merely token lip service public relations-type tongue-twisters with no teeth that hang framed on walls and plastered onto every ad and document and website in bordered shadow boxes, flaunted as if they were flags of honor and integrity!

     First of all, any company that has to be boasting about a Mission Statement (no matter how goody-goody it might sound) is simply indulging itself in mental masturbation.

     If your business is as great as the pursuit of its Mission, the people you want to know it, will know it without you having to strut it across every stage. Your behavior and the behavior of your business is what constitutes your “brand” and people will know you by your brand, your conduct.

     That having been said, there is a need in every organization (even sole proprietorships) for an internal “Leadership Mission Statement” that owners, operators, and managers can rally around and bring into daily practice. “You need to stand for something or you’ll fall for anything.”

     It needs to address HOW your business leadership will function and communicate with others inside AND outside your organization. Why? Because –no matter what business you’re in, no matter what quality or value of goods and services you offer, no matter how industrious and honorable you may be– 80% of your business is communication!

     If you don’t have a Leadership Mission that focuses attention on the processes and ways you will strive daily to communicate clearly (including, importantly, active listening practices) with associates, staff, customers, prospects, vendors, community, industry and the rest of the world, you are setting your company up for failure.

     I’m not talking about a PR or media or customer service policy  manual, or some empty suit theory. I’m referring to a genuine statement of leadership conduct that calls on human communication best practices at every level… in letters, emails, on the phone, in-person, in presentations, and in all marketing related materials, publishings and broadcasts all of the time. “You need to stand for something or you’ll fall for anything.”

What’s the guideline to use? Trust and Authenticity.

With special thanks for inspiring tonight’s blog post to a strategic alliance partner of mine, Andrew Jackson, who sent me the link to the music video source of the headline quote above. 

# # #  

Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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The gun goes off!

     No, I’m not suggesting some form of warfare is needed for starting a business (though, at times it can feel like being on the edge of a military engagement). I’m talking about a starter’s gun, the kind that’s used to start events, that shoots blanks? Whew! Glad we got that straight.

     Starting a new business, or a new venture spinning out of an existing business–in case it’s been a while and you’ve forgotten–is very much like the beginning of a crew race. Okay, you live in the desert or the mountains and haven’t the foggiest idea about a crew race.

     Maybe you saw one once on TV? Crew races take place in rivers, lagoons, bays, and lakes. Skinny, lightweight 62-foot-long sculls (boats) with 8 rowers (each with a two-handed oar: 4 on the port side and 4 on the starboard side). Yes, there are also 4 and 2 and 1-rower sculls.

     Each oarsman/oarswoman has his or her feet strapped in, and each slides forward and backward on little butt-snuggling seats that actually have each rower precariously perched in such a manner as to practically hang out over the boat edges just inches above the water.

     There’s a “coxswain” (usually a featherweight athlete with  heavyweight vocal cords) in the bow (front) who steers the boat with guide wires and pounds the rhythm into blocks on the sides of the boat. This little person does a lot of yelling through a megaphone. Oh, thatcrew race! Sooo?

     Competing boats get positioned on the starting line, standing still, dead in the water. Oars and rowers ready. Let me try that headline again: The gun goes off! Every rower slams their oars as fast and furiously as they can in and out of the water in order to get some starting momentum and get the boats moving from their dead weight standstill positions.

     Once some forward motion is established (and assuming no capsizings or tangled oars with other crew teams), the coxswain starts in with a quick paced rhythm, calling “in” and “out” for rowers to coordinate oar placements in and out of the water.

     This builds the pace of movement in a smoother, more team-coordinated manner. The coxswain eventually calls out “stroke” as the pace lengthens out into longer harder quicker pulls.

     The coxswain is all the while banging on the boat because rowers cannot always hear the shouted ins and outs because of wind, but they can feel the vibrations of the pounding and respond to that.

     Rowers slide forward and back in time with lifting their oars up out of the water, twisting the handles so the oar blade skims back across the top of the water, then plunging the blade back in for the exhausting pull through the water, then repeating the motion again and again.

     Rowers must concentrate on staying in tandem (from a head-on view, an observer should see but one single rower when the team is in perfect sync). They must also focus on working to not “catch a crab” (getting an oar stuck out of rhythm with the other seven oars, going into or coming out of the water, and creating a splashy puddle).

“Catching a crab” can be serious enough to “catch” an oar blade and take the oar that’s fastened into the oarlock beyond the point of recovery. This will likely turn the entire boat over, which –aside from losing the race and likely damage to the expensive fragile boat– is not a fun thing in 50-degree water with a hooded sweatsuit!  

Are you beginning to see why this athletic ordeal reminds me of starting a business? Are you paddling fast and furiously to get some forward motion? Are you trying to row and steer your fragile, expensive boat at the same time? Are you missing hearing the steps you have to take but feeling the vibrations? Have you “caught a crab”? Are you lengthening out? Capsized?

Hey, there’s always another race!

  # # #  

Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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FEELING CREATIVE? Add your own 7 words to the end of the 288 POSTS:  Click under “7-Word Story” (center column)

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Get your hidden agenda

out of the closet!

• CLIENT or BOSS or PROSPECT: Here’s a project we’d like you to do. Please tell us how you would do it, how long it would take and what kind of budget you’d recommend.
• CONSULTANT or MANAGER: Who’s the project for? What’s the purpose? Who or what’s being targeted? When do you need it done? What’s the budget you have to work with?
• CLIENT or BOSS or PROSPECT: Don’t worry about that stuff. We’re not sure of the target and we have no due date or budget; you tell us what you think.
• A WEEK LATER: “We’ve reviewed your proposal and we don’t like the target you selected, we think it should be done quicker and it’s too expensive.”

Whaaaaaaaaat?

     Every business or organizational group works on two levels: The level of the task represented on the surface, and the level of the “hidden agenda” — the undisclosed needs and motives of individual group members.

     Personal goals, values, attitudes, and fears impact the ways that individuals react to or respond to the group’s surface task. Hidden agendas siphon off valuable energy that can be used to accomplish the task at hand.

     People play power games by withholding information. By not telling the person(s) on the receiving end of an assignment, what the parameters are for a particular project, the CLIENT or BOSS or PROSPECT undermines prospects for success. By assuring him or herself of increased personal control, she or he is simultaneously dooming the project to failure.

     Hidden under the surface, you’re likely to find many individual conflicting pushes and pulls. Group members (according to a University Associates Handbook for Group Facilitators) have personal and subjective needs for belonging, acceptance, recognition, self-worth, self-expression, and productivity.

     The needs of one disgruntled or over-zealous or manipulative or misdirected individual can block the needs of another, or of the entire group, or the entire project. These blockages can be resolved in a minute, or drag on for years…in some rare instances, a lifetime.

     The Pfeiffer & Jones Group Facilitator Handbook suggests:

I wonder if we have said all that we feel about the issue. Maybe we should go around the table and ask for individual comments so that we can open up any further thoughts”

…as being the kind of statement a leader might ask anytime that hidden agendas appear to be threatening progress. 

     When you detect a hidden agenda, get it out of the closet!

# # #  

Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial.

FEELING CREATIVE? Add your own 7 words to the end of the 287 POSTS:  Click under “7-Word Story” (center column)

WATCH FOR ONE OF HAL’S SHORT STORIES COMING this September in the new Nightengale Press book, THE ART OF GRANDPARENTING…ON SALE HERE!